KR102448617B1 - Method of building database based on beauty contents, and method for searching beauty contents or beauty objects using the same - Google Patents

Abstract

A method of constructing a database based on beauty content and a method of searching for beauty content or beauty object using the same are provided. A method for constructing a database based on beauty content and a method for searching for beauty content or beauty object using the same include: collecting content data including object data and context data from beauty content; and constructing a database based on the beauty content and the content data.

Description

A method of building a database based on beauty contents and a method of searching for beauty contents or beauty objects using the same

The present invention relates to a method of constructing a database based on beauty content and a method of searching for beauty content or beauty object using the constructed database.

With the recent appearance of various beauty contents, viewers naturally come across a variety of products while viewing the contents, and often want to purchase.

However, in order to obtain information on products appearing in beauty content, viewers have to search directly, and when they do not know exactly the product name of the product, it is difficult to obtain a desired search result.

In addition, even when searching for beauty content in which a specific product appears for reference in purchasing, the user's skin tone, skin type, and weather in the area of residence have an important influence on the selection of beauty objects among various contents in which the product appears. There is a problem in that it is difficult to obtain search results for contents that contain environmental information that affects them.

Laid-open Patent Publication No. 10-2018-0002944, 2018.01.09

The present invention for solving the above problems is to provide a search result of a beauty content or a beauty object desired by a user only with search words such as usage or effect, when the product name of the product to be searched is not accurately known.

In addition, the present invention intends to provide not only information about products appearing in beauty contents, but also search results of beauty contents or beauty objects suitable for users, including information about the user's surroundings.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

Database construction method according to an embodiment of the present invention for solving the above-described problems, collecting content data including object data and context data from beauty content; and constructing a database based on the beauty content and the content data, wherein the object data is data about a beauty object applied to a beauty treatment of a character appearing in the beauty content , The context data is data related to the beauty content other than the beauty object.

Also, in another embodiment, the content data further includes action data related to the movement or use of the beauty object, and the content data acquisition step includes one of the movement or use of the beauty object appearing in the beauty content. It is characterized in that it is divided into the above steps, and the content data for each step is collected.

In addition, in another embodiment, the content data acquisition step includes dividing the beauty content into one or more sections according to the divided steps to set a keyframe for each section, and collecting content data for each step for each set keyframe characterized in that

Further, in another embodiment, the context data is collected as a preset item according to the collected object data, and includes visual context data or non-visual context data, and the visual context data is an image of the beauty content. Data that can be analyzed and collected, and the non-visual context data is data that can be collected by analyzing voice or stored information other than the image of the beauty content.

Also, in another embodiment, the visual context data includes skin tone, skin type, eye color, race or face shape of a character appearing in the beauty content, and the non-visual context data is generated by the beauty content. included region, weather, season, or time, place, and situation (TPO) in which the beauty object is used.

In addition, a method for searching for beauty content or beauty object according to another embodiment of the present invention for solving the above-described problem includes: receiving a search word input by a user from a user client; collecting user data for a user who has entered the search term; matching the search word, the user data, and the content data based on a database, and generating search result information of beauty content or beauty object according to the matching result; and transmitting the search result information to the user client, wherein the database is constructed based on content data including beauty content and object data, context data or action data collected from the beauty content , the object data is data about a beauty object applied to a beauty treatment of a character appearing in the beauty content, and the context data is collected as a preset item according to the collected object data , data about the beauty content other than the beauty object, and the action data is data about movement or use of the beauty object.

Also, in another embodiment, the step of generating the search result information may include matching the search word with the object data, context data or action data, and first extracting one or more beauty contents or beauty objects from the database according to the matching result. step; matching the user data with the context data of the first extracted beauty content or beauty object, and second extracting one or more beauty content or beauty object from the first extracted beauty content or beauty object according to a matching result; and generating search result information based on the second extracted beauty content or beauty object.

Further, in another embodiment, the second extraction step is characterized in that the extraction is based on the similarity and weight of the context data of the first extracted beauty content or beauty object matched to the user data, and the weight is , is a preset weight for each context data item according to the object data of the first extracted beauty content or beauty object.

Also, in another embodiment, the second extraction step further considers the user's beauty object purchase probability calculated based on the search word, the user data, or the first extracted beauty content or object data of the beauty object. characterized by extraction.

Further, in another embodiment, according to the request for providing matching result information received from the user client, transmitting the matching result information to the user client; further includes.

The beauty content-based database construction and search program according to another embodiment of the present invention is combined with hardware to execute the above-mentioned beauty content-based database construction and search method, and is stored in the medium.

Other specific details of the invention are included in the detailed description and drawings.

According to the present invention as described above, even when a product is not specified with a search word input by a user, there is an effect that a user can search for beauty content or beauty object suitable for a user through a search word corresponding to usage, effect, environment information, and the like.

In addition, by considering not only information about the product itself, but also information about the user performing the search and surrounding information other than the product that exists in the beauty content, even if different users perform a search using the same search term, it is suitable for each user. It has the effect of providing different search results.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a relationship diagram of a database construction and search method according to an embodiment of the present invention.
2 is a flowchart of a database construction method according to an embodiment of the present invention.
3 is a diagram for explaining an interface for acquiring content data according to an embodiment of the present invention.
4 is a flowchart of a method for searching for beauty content or beauty object according to an embodiment of the present invention.
5 is a flowchart of a method for searching for beauty content or a beauty object including the first extraction and the second extraction step according to an embodiment of the present invention.
6 is a flowchart of a method of searching for beauty content or a beauty object including the step of providing matching result information according to an embodiment of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully inform those skilled in the art of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural, unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

In this specification, 'beauty object' is applied to the beauty treatment of characters appearing in beauty contents, contains objects.

In the present specification, 'beauty content' is video content in which one or more beauty objects appear. In addition to content directly using the beauty object, a character using a specific object appears, or a beauty object appears through voice or text. Includes content.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly specifically defined.

In this specification, a 'client' refers to any device including a communication function that a user can use by installing a program (or application). In other words, the clients are cellular phones, PCS phones, synchronous/asynchronous IMT-2000 mobile terminals, palm PCs, personal digital assistants, smartphones, swap phones, mobile game consoles, tablet PCs, smart watches, notebook PCs, desktop PCs, smart It may include various communication devices such as a camera and a smart TV. In addition, the client does not basically include a communication function, but may include a device capable of performing communication by combining a memory chip having a communication function.

As used herein, a 'content provider client' refers to a client of a content provider that uploads specific beauty content to a server. For example, when uploading video content in which a beauty object appears on a video platform, the content provider client is a client of the person uploading the video to the platform.

In this specification, a 'user client' refers to a client of a user who searches for beauty content or beauty object by inputting a search word.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a relationship diagram of a database construction and search method according to an embodiment of the present invention.

Referring to Figure 1, in the database construction method according to an embodiment of the present invention, the server acquires beauty content, collects content data from the acquired beauty content, and builds a database based on the beauty content and the collected content data. build

In addition, in the method for searching beauty content or beauty object according to another embodiment, the search result information generated by receiving a search word and user data from a user client, and matching the search word, user data, and content data included in the database to the user send to the client Hereinafter, each method will be described in detail below.

2 is a flowchart of a database construction method according to an embodiment of the present invention.

Referring to FIG. 2 , a database construction method according to an embodiment of the present invention includes: collecting content data including object data and context data from beauty content ( S200 ); and constructing a database based on the beauty content and the content data (S400). Hereinafter, a detailed description of each step will be described.

The server collects content data including object data and context data from the beauty content (S200).

The object data is data about a beauty object applied to a beauty treatment of a character appearing in beauty content.

Specifically, the object data may include the type, product name, use, effect, or recommended usage of a specific beauty object, but is not limited thereto.

For example, in the case of video content introducing a moisturizing cream with product name A, the object data for the moisturizing cream is 'Cream', 'A', 'Moisturizing', and 'Appropriate amount twice a day. It may include 'apply to'.

The context data is data related to the beauty content other than the beauty object. That is, the context data includes a wide range of peripheral information in addition to the beauty object appearing in the beauty content.

In one embodiment, the context data includes visual context data and non-visual context data.

In one embodiment, the visual context data is data that can be collected by analyzing the image of the beauty content.

Specifically, the visual context data may include a skin tone, skin type, eye color, race, or face shape of a character appearing in the beauty content, but this is exemplary and is not limited thereto.

For example, in the case of video content using moisturizing cream A, the visual context data of the content is 'light skin tone', 'dry skin type', 'brown eyes', 'yellow race' of the creator using Cream A. and the like.

In one embodiment, the non-visual context data is data that can be collected by analyzing voice or stored information other than the image of the beauty content. In an embodiment, the stored information is information stored about the beauty content itself, and includes, for example, a generation region and date of the beauty content.

Specifically, the non-visual context data may include environmental information about a region, weather, or season in which the beauty content is generated, but this is exemplary and is not limited thereto.

For example, in the case of video content using a moisturizing cream A, information about the region, weather, season in which the video content was recorded, or the residence area, weather, and season of a creator appearing in the content may be included.

In the case of a beauty object, not only object data about the object itself, but also visual context data including the user's skin tone, skin type, eye color, and race, and non-visual context data including environmental information such as weather in the area where the user is located are specified. Since it has an important meaning in the selection of an object, various context data including it are obtained from beauty content.

Also, in an embodiment, the non-visual context data may include time, place, and situation (Time, Place, Occasion; TPO) information in which the beauty object is used.

For example, in the case of video content introducing a makeup method suitable for a Christmas party using blusher B, the non-visual context data of the content may include 'Christmas party'.

In the case of a beauty object such as cosmetics, the usage of the same object varies according to the TPO, and thus various context data including the same is obtained from the beauty content.

Further, in one embodiment, the context data is characterized in that it is collected as a preset item according to the collected object data. That is, the type of context data to be collected may be determined according to the object data collected from specific beauty content.

For example, in the case of a 'moisturizing cream', information such as the user's 'skin type' and the 'weather' of the user's area is important. Therefore, when object data of 'moisturizing' and 'cream' are collected from video contents related to moisturizing cream, 'dry' and 'average below zero' corresponding to the 'skin type' of the creator and 'weather' 20 degrees' contextual data can be collected.

As another example, in the case of 'shampoo', information such as a user's 'hair thickness' and 'scalp type' is important. Accordingly, when object data of 'shampoo' is collected from video content related to shampoo, context data of 'thin hair' and 'oily scalp type' of the creator can be collected.

In an embodiment, the content data further includes action data related to the movement or use of the beauty object.

Specifically, the action data may include a user tool, order, usage, or usage when using a specific beauty object in beauty content, but this is exemplary and is not limited thereto.

For example, if the video content introducing the moisturizing cream A includes the creator applying the cream A to the face, the action data may include 'apply', 'hand', '10ml', etc. have.

In one embodiment, the above-described content data acquisition step (S200) is characterized in that the movement or use of the beauty object appearing in the beauty content is divided into one or more steps, and content data for each step is collected.

In one embodiment, the classification of the movement or use of the beauty object may be the classification of the use of one beauty object. For example, in the use of moisturizing cream A, it is possible to divide the 'step of taking an appropriate amount of the cream on the face' and 'the step of spreading the removed cream with your fingers', and obtain data for each step.

In another embodiment, the step classification of the movement or use of the beauty object may be the classification of each object step with respect to the use of a plurality of beauty objects. For example, in the case of using face oil B after using moisturizing cream A, it may be divided into 'applying cream A' and 'applying face oil B'.

In addition, in one embodiment, the content data acquisition step includes dividing the beauty content, which is video content, into one or more sections according to the divided steps to set a keyframe for each section, and content data for each step for each set keyframe characterized by collecting

In one embodiment, the step (S200) of obtaining the content data from the aforementioned beauty content may be obtained by the server transmitting the beauty content to one or more expert clients, and receiving the content data for the transmitted beauty content.

3 is a diagram for explaining an interface for acquiring content data according to an embodiment of the present invention. Hereinafter, with reference to FIG. 3 , an embodiment of a method for an expert client receiving beauty content from a server to acquire content data will be described.

First, in the waveform 20 of the entire image of the beauty video content displayed on the expert client output unit, the video content is divided into one or more sections using the section setting bars 22 and 24 . In this case, the waveform 10 of the image of the divided section may be separately displayed as shown in FIG. 3 .

Next, a keyframe of the divided section is set using the keyframe setting bar 26 . In this case, the set keyframe image may be displayed on the working image screen 30 and the area 50 for inputting content data for the keyframe.

Then, after entering 50 and storing the content data for a specific keyframe, the next section is set using the section setting bars 22 and 24 again, and the keyframe setting and content data collection steps can be repeated. .

On the other hand, the area 40 for inputting content data for the entire image, not each section of specific beauty content, may be displayed separately, and the content data input to the area 40 is irrespective of the divided sections. It may be input once for all video content.

In one embodiment, the input of the content data may be input in a drop-down box or in the form of a questionnaire.

In addition, in another embodiment, the step (S200) of obtaining content data from the aforementioned beauty content is calculated by the server inputting the beauty content into the 'content data recognition model' trained through machine learning or deep learning learning model. it could be

In this case, in one embodiment, the 'content data recognition model' includes an 'object data recognition module', a 'context data recognition module' or an 'action data recognition module', and each recognition module includes a plurality of beauty content for learning It may have been trained through machine learning or deep learning learning models by matching content data for each type.

Next, a database is built based on the plurality of beauty contents and the contents data (S400). That is, a database is constructed in which a plurality of beauty contents and contents data obtained therefrom are matched. Hereinafter, a method of searching for beauty content or beauty object using the database will be described in detail later.

4 is a flowchart of a method for searching for beauty content or beauty object according to an embodiment of the present invention.

Referring to FIG. 4 , the method for searching for beauty content or beauty object according to an embodiment of the present invention includes: receiving a search word input by a user from a user client (S1200); collecting user data on the user who has entered the search term (S1400); matching the search word, the user data, and the content data based on a database, and generating search result information of beauty content or beauty object according to the matching result (S1600); and transmitting the search result information to the user client (S1800). Hereinafter, a detailed description of each step will be described.

A search word input by the user is received from the user client (S1200). The search term may be related to a beauty object, but is not limited thereto and includes all search terms.

User data for the user who has entered the search term is collected (S1400).

In an embodiment, the user data may correspond to the above-described context data. For example, the user data may include the skin tone, skin type, eye color, race, face shape, residential area, weather, or season of the user inputting the search word.

The method of obtaining the user data is not limited to a specific method, and includes all methods of receiving input from the user or extracting the user data from the user or the user client by the server.

Based on the database, the search word, the user data, and the content data are matched, and search result information of beauty content or beauty object is generated according to the matching result (S1600).

That is, a specific search word entered by the user and user data about the user are matched with the content data included in the database, and one or more beauty content corresponding to the matched content data or a beauty object included in the corresponding beauty content is used as a search result. can be provided to

In one embodiment, as described above, since the content data includes not only object data but also context data and action data, even when a beauty object is not specified as a search term (ie, even when the search term does not correspond to object data) ), if the search word corresponds to action data or context data, there is an effect that beauty content or beauty object can be searched.

For example, if the search word is "valid" including only information corresponding to the action data, the server matches beauty content or beauty objects in the database based on the user data and the action data of 'varda' to provide the search result to the user. can provide

In an embodiment, the search result information is generated including priority information between matched beauty content or beauty objects. That is, information on the order of beauty content or beauty objects provided to the user may be included.

In an embodiment, the priority information may be generated based on a similarity between the matched search word, user data, and content data, and each weight. Accordingly, even with the same search word, search results may be different for different users. Detailed examples will be described later.

5 is a flowchart of a method for searching for beauty content or a beauty object including the first extraction and the second extraction step according to an embodiment of the present invention.

Referring to FIG. 5 , in one embodiment, in the step of generating the search result information ( S1600 ), the search word and the object data, context data or action data are matched, and according to the matching result, one or more beauty contents or first extracting a beauty object (S1620); Matching the user data with the context data of the first extracted beauty content or beauty object, and second extracting one or more beauty content or beauty object from the first extracted beauty content or beauty object according to the matching result ( S1640); and generating search result information based on the second extracted beauty content or beauty object (S1660). Hereinafter, a detailed description of each step will be described.

The search word is matched with the object data, context data, or action data, and one or more beauty contents or beauty objects are first extracted from the database according to the matching result (S1620).

In an embodiment, when the search word does not correspond to any of object data, context data, or action data, information about the absence of a search result may be generated in a search result information generating step ( S1660 ), which will be described later.

In one embodiment, when the search word includes information matching at least one of object data, action data, or context data, object data matching the search word, action data, or beauty content or a beauty object including context data A first extraction is performed from the database.

For example, if the search term is "moisturizing cream" including information corresponding to object data, the server extracts beauty content or beauty object including object data of 'moisturizing' or 'cream' from the database. In this case, beauty content including both 'moisturizing' and 'cream' may be preferentially extracted over beauty content including either one.

As another example, when the search term is “-20 degrees below zero” including only information corresponding to the context data, the server may extract beauty content or beauty objects including the context data of “-20 degrees below zero” from the database.

Next, the user data is matched with the context data of the first extracted beauty content or beauty object, and one or more beauty content or beauty object is extracted from the first extracted beauty content or beauty object according to the matching result. do (S1640).

That is, with respect to the first extracted beauty content or beauty object based on the search word, the second extraction based on user data may provide a suitable search result for each user.

For example, if the search term is "moisturizing cream" and the user data is 'dry' and '-20 degrees below zero', the first extracted beauty content or beauty object including object data of 'moisturizing' or 'cream' Among them, beauty content or beauty object including context data of 'dry' or '-20 degrees below zero' may be extracted second.

Accordingly, when different users search using the same search word, search result information to be described later may be different. For example, when user A whose user data is 'dry' and '-20 degrees below zero' and user B with 'oily' and 'image 40' search for the same search term, "moisturizing cream", the first extraction Even if the beauty content or beauty object is the same beauty content or beauty object including object data of 'moisturizing' or 'cream', by extracting the second based on user data in the second extraction step, user A Search results including 'moisturizing', 'cream', 'dry' and '-20 degrees below zero' are provided first, and search results including 'moisturizing', 'cream', 'oily', and 'image 40' are provided to user B. By providing priority, it is possible to provide different search results for each user.

Further, in an embodiment, the second extraction step is characterized in that the extraction is based on the similarity and weight between the user data and the first extracted beauty content or context data of the beauty object matched thereto.

In an embodiment, the similarity between the user data and the context data of the first extracted beauty content or beauty object matched thereto may be scored according to the degree of similarity.

For example, when the user data is 'dry', the skin type context data matched thereto may have a high similarity score in the order of dry, normal, and oily.

In an embodiment, the weight may be a preset weight for each context data item according to the object data of the first extracted beauty content or beauty object. That is, since the importance of a specific context data item varies according to the characteristics of various beauty objects, a search result may be provided to the user in consideration of this.

For example, in 'moisturizing cream', context data of 'skin type' and 'weather' may be more important than context data of 'skin tone'. Accordingly, in this case, with respect to the object data of 'moisturizing' and 'cream', the weight of the context data of the 'skin type' and 'weather' items may be set higher than the weight of the context data of the 'skin tone' item.

Also, in another embodiment, the second extraction step further considers the user's beauty object purchase probability calculated based on the search word, the user data, or the first extracted beauty content or object data of the beauty object. characterized by extraction.

Search result information is generated based on the second extracted beauty content or beauty object (S1660). The search result information includes information on priorities between extracted beauty content or beauty objects.

For example, the degree of similarity between the search word matched in the first extraction step (S1620) and the content data and the degree of similarity between the user data and the context data matched in the second extraction step (S1640) are multiplied by respective weights to the summed score Accordingly, the priority of each beauty content or beauty object included in the generated search result information may be determined. Accordingly, as described above, search results may be different depending on users even with the same search word.

The search result information is transmitted to the user client (S1800).

6 is a flowchart of a method of searching for beauty content or a beauty object including the step of providing matching result information according to an embodiment of the present invention.

Referring to FIG. 6 , in one embodiment, in response to a request for providing matching result information received from the user client, transmitting the matching result information to the user client ( S2000 ); further comprising.

In an embodiment, the matching result information includes detailed information on the matching result between the search word, user data, and content data in the above-described search result information generating step ( S1600 ). For example, it may include information about a matched search word, specific information about content data or user data, and similarity and weight according to matching.

Although not shown in the drawings, the method for searching for beauty content or beauty object according to an embodiment of the present invention further includes receiving a purchase request from a user client.

In an embodiment, the purchase request includes receiving a user's touch input for a specific beauty object input to the user client.

In one embodiment, when the user wants to purchase a beauty object while playing the beauty content, stop the playback of the beauty content and move to the purchase screen of the beauty object, or bookmark the beauty object without stopping the playback of the beauty content can be added to

When the beauty content is added to the bookmark without stopping playback, the user may enter the bookmark after the beauty content is finished, check the added beauty objects, and decide to purchase.

In addition, in one embodiment, the server may further include the step of providing other beauty content associated with the beauty object added to the favorite to the user client.

In an embodiment, the other beauty content associated with the beauty object includes object data for the beauty object. Also, in addition to this, it may further include context data matching the user data.

According to this, if the user hesitates to purchase due to insufficient information about the beauty object only by the beauty content that the user has viewed, other beauty content in which the beauty object appears is provided to provide more information to the user to help them make a purchase decision. This has the effect of making it happen.

In addition, the method for building and searching a database based on beauty content according to an embodiment of the present invention described above may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium.

The steps of the method or algorithm described in relation to the embodiment of the present invention may be implemented directly in hardware, implemented as a software module executed by hardware, or implemented by a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can realize that the present invention can be embodied in other specific forms without changing its technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims (10)

In a method for a server to build a database by collecting content data from beauty content, which is video content,
collecting content data including object data and context data from beauty content; and
Containing; constructing a database in which the beauty content and the collected content data are matched;
The object data is data about a beauty object applied to a beauty treatment of a character appearing in the beauty content,
The context data is data related to the beauty content other than the beauty object,
The type of the collected context data is determined according to the collected object data, beauty content-based database construction method. According to claim 1,
The content data further includes action data related to the movement or use of the beauty object,
The step of collecting the content data includes:
A method for constructing a database based on beauty content, characterized in that the movement or use of the beauty object appearing in the beauty content is divided into one or more stages, and content data for each stage is collected. 3. The method of claim 2,
The step of collecting the content data includes:
A method of constructing a database based on beauty content, characterized in that the beauty content is divided into one or more sections according to the divided steps, keyframes for each section are set, and content data for each step is collected for each set keyframe. According to claim 1,
The context data is collected as a preset item according to the collected object data, and includes visual context data or non-visual context data,
The visual context data is data that can be collected by analyzing the image of the beauty content,
The non-visual context data is data that can be collected by analyzing audio or stored information other than the image of the beauty content, a method of constructing a database based on beauty content. In a method for a server to provide a search result of beauty content or beauty object to a user based on a database,
receiving a search term input by a user from a user client;
collecting user data for a user who has entered the search term;
matching the search word, the user data, and the content data based on a database, and generating search result information of beauty content or beauty object according to the matching result; and
Including; transmitting the search result information to the user client;
The database is constructed based on content data including beauty content and object data, context data or action data collected from the beauty content,
The object data is data about a beauty object applied to a beauty treatment of a character appearing in the beauty content,
The context data is collected as a preset item according to the collected object data, and is data related to the beauty content other than the beauty object,
The action data is data on the movement or use of the beauty object, beauty content or beauty object search method. 6. The method of claim 5,
The step of generating the search result information,
matching the search word with the object data, context data or action data, and first extracting one or more beauty contents or beauty objects from the database according to a matching result;
matching the user data with the context data of the first extracted beauty content or beauty object, and second extracting one or more beauty content or beauty object from the first extracted beauty content or beauty object according to a matching result; and
Creating search result information based on the second extracted beauty content or beauty object; Containing, beauty content or beauty object search method. 7. The method of claim 6,
The second extraction step is
It is characterized in that the extraction is performed based on the similarity and weight between the user data and the context data of the first extracted beauty content or beauty object matched thereto,
The weight is a weight preset for each context data item according to the object data of the first extracted beauty content or beauty object. 7. The method of claim 6,
The second extraction step is
Beauty content or beauty object search method, characterized in that the extraction is further taken into consideration of the user's beauty object purchase probability calculated based on the search word, the user data, or the first extracted beauty content or object data of the beauty object . 6. The method of claim 5,
In response to a request for providing matching result information received from the user client, transmitting the matching result information to the user client; further comprising, a method of searching for beauty content or beauty object. A computer program executed by a computing device and stored on a medium for performing the method of any one of claims 1 to 9.

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