KR102354399B1 - Method for creating value chain network of voluntary consumer participation type - Google Patents

Abstract

The present invention relates to a method for creating a value chain network, and more specifically, to share and sell high-quality product information among consumers by enabling natural publicity of the product through voluntary participation of consumers without consuming separate marketing costs. It relates to a method of creating a value chain network for voluntary consumer participation in order to promote the promotion and at the same time enable consumers who participate in product promotion to receive economic compensation, thereby generating reasonable consumption and income.
To this end, the present invention provides a product introduction information transmission step in which the first consumer terminal transmits product introduction information prior to purchase to at least one or more second consumer terminals; a product introduction information receiver counting step in which a value chain creation server counts the quantity of second consumer terminals that have received product introduction information from the first consumer terminal; a discount coupon issuance step of issuing, by the value chain creation server, a discount coupon to the first consumer terminal so that the product can be immediately purchased with a discount amount according to a predetermined ratio in response to the counted quantity of the second consumer terminal; When it is confirmed by the value chain creation server that the second consumer terminal that has received the product introduction information purchased the product, a value point payment step of paying a value point in lieu of cash to the first consumer terminal at a certain rate of the product price; includes; characterized in that

Description

How to create a voluntary consumer participatory value chain network {METHOD FOR CREATING VALUE CHAIN NETWORK OF VOLUNTARY CONSUMER PARTICIPATION TYPE}

The present invention relates to a method for creating a value chain network, and more specifically, to share and sell high-quality product information among consumers by enabling natural publicity of the product through voluntary participation of consumers without consuming separate marketing costs. It relates to a method of creating a value chain network for voluntary consumer participation in order to promote the promotion and at the same time enable consumers who participate in product promotion to receive economic compensation, thereby generating reasonable consumption and income.

In general, value consumption has a strong practical and self-satisfying character, unlike conspicuous consumption that is conscious of others.

In other words, according to a rational consumption method in which consumers purchase products based on their own value judgments without being swayed by advertisements or brand image, they boldly consume products that they attach value to, but consume inexpensive and substantial products for products that are not. It can be called value consumption.

This phenomenon has occurred as more and more consumers want to consume more rationally than conspicuous consumption in the past due to social anxiety caused by various factors such as long-term economic recession, low growth, and various disasters. There is a trend of consuming a variety of products regardless of the cost-effectiveness.

However, not only large companies, but also small and medium-sized enterprises with excellent technology can inevitably have a lot of burden to bear marketing costs alone because the cost of promoting the product after production can be considerable. There is a very difficult problem until consumers recognize the product.

Republic of Korea Patent Publication No. 10-0225782 Republic of Korea Patent Publication No. 10-2005-0093630

The present invention has been devised to solve the problems of the prior art, and it is possible to promote the sales of excellent products by promoting the corporate product through the voluntary participation of consumers, and at the same time, it is economical to consumers who have contributed to the promotion of the product. The purpose of this is to provide a method of creating a value chain network for voluntary consumer participation so that reasonable consumption and income can be generated for a win-win relationship between companies and consumers by generating personal benefits.

In order to achieve the above object, the present invention provides a product introduction information transmission step in which a first consumer terminal transmits product introduction information prior to purchase to at least one or more second consumer terminals; a product introduction information receiver counting step in which a value chain creation server counts the quantity of second consumer terminals that have received product introduction information from the first consumer terminal; a discount coupon issuance step of issuing, by the value chain creation server, a discount coupon to the first consumer terminal so that the product can be immediately purchased with a discount amount according to a predetermined ratio in response to the counted quantity of the second consumer terminal; When it is confirmed by the value chain creation server that the second consumer terminal that has received the product introduction information purchased the product, a value point payment step of paying a value point in lieu of cash to the first consumer terminal at a certain rate of the product price; includes; characterized in that

In addition, when the first consumer terminal shares product introduction information with the second consumer after purchase, the value chain creation server responds to the counted second consumer terminal quantity after going through the product introduction information recipient counting step at a predetermined rate. and a value point accumulation step of accumulating value points in the first consumer terminal.

Additionally, after the value consumption management server receives the product development opinion from the first or second consumer terminal, it transmits the product development opinion to the manufacturer's terminal, and when the reflected product is released, a predefined rate of contribution points for cash It characterized in that it includes a prosumer opinion collecting step for one-shot payment to the first or second terminal that has transmitted the product development opinion according to the present invention.

Furthermore, the present invention provides a fund investment request step of uploading investment request information including product introduction information to be produced by the manufacturer's terminal and the amount of funds required for product production to a value chain creation server; and a fund investment execution step of executing, by the first or second consumer terminal, the investment request information after confirming the investment request information.

Here, it characterized in that it comprises a contribution point payment step of paying the proceeds for the investment to the first or second consumer terminal in which the funds have been invested as contribution points as a substitute for cash according to a predetermined period and ratio.

In addition, before the product introduction information transmission step, the value chain server includes a product introduction information providing step of providing product introduction information to the first consumer terminal, and the value chain server transfers value points and contribution points to other affiliated partners in advance. It is characterized in that it includes a virtual currency conversion step for converting into virtual currency and making it usable.

In addition, before the product introduction information transmission step, at least one of the first and second consumer terminals is characterized in that it includes a QR code issuance step of issuing a QR code as an individual unique identifier when registering as a member to the value chain server.

Additionally, the method further comprises a point donation step of at least one or more of the first and second consumer terminals requesting a donation of value points or contribution points through a value chain server.

The voluntary consumer participation type value chain network creation method according to the present invention as described above can exhibit the following effects.

1. Even if the company does not spend huge publicity costs, it enables natural marketing of corporate products according to the voluntary participation of consumers.

2. Contributing to product promotion By ensuring that consumers who contributed to the promotion receive economic benefits, companies and consumers can win-win

3. Through reasonable product consumption and recommendation among consumers, you can receive immediate discounts on product purchases or accumulate points that can be used like cash in the form of cash back

4. It enables the development/production/distribution of consumer-friendly products by forming prosumers by allowing consumers to directly or indirectly participate in product development and distribution processes.

5. By converting the middle distribution margin and cost related to product sales to consumers who participated in the promotion, it is possible to share consumption rationally and make consumption back into income.

1 is a flowchart schematically illustrating a method for creating a voluntary consumer participatory value chain network according to the present invention.
2A and 2B are flowcharts illustrating an example of a voluntary consumer participation type value chain network creation process according to the present invention.
3 and 4 are diagrams illustrating a use case of a method for creating a voluntary consumer participatory value chain network according to the present invention.

The terms or words used in the present specification and claims should not be construed as being limited to their ordinary or dictionary meanings, and the inventor may properly define the concept of the term in order to best describe his invention. Based on the principle that there is, it should be interpreted as meaning and concept consistent with the technical idea of the present invention.

Accordingly, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical spirit of the present invention, so they can be substituted at the time of the present application It should be understood that various equivalents and modifications may exist.

Hereinafter, a method for creating a voluntary consumer participation type value chain network according to the present invention will be described with reference to the drawings.

1 is a flowchart schematically illustrating a method for creating a voluntary consumer participatory value chain network according to the present invention.

The present invention is basically configured to include a product introduction information transmission step, a product introduction information recipient count step, a discount coupon issuance step, and a value point payment step.

More specifically, the present invention relates to a product introduction information transmission step in which the first consumer terminal transmits product introduction information prior to purchase to at least one second consumer terminal, and a second consumer terminal receiving product introduction information from the first consumer terminal. In response to the product introduction information receiver count step in which the quantity is counted by the value chain creation server, and the counted quantity of the second consumer terminal, the value chain creation server enables the first consumer terminal to immediately purchase the product at a discount amount according to a predetermined ratio In the discount coupon issuance stage of issuing discount coupons with It is made including the value point payment step to be paid to the terminal.

In the product introduction information transmission step, before the first consumer terminal purchases the product, product introduction information such as the name, model number, purchase path, price, use, standard, usage, image, and introduction video of the product is transmitted to the second consumer. By transmitting to the terminal, when the second consumer terminal receives this product introduction information, the corresponding consumer can check it, and accordingly, the product introduction information can be shared between consumers without using special marketing costs.

The product introduction information recipient counting step is a process for confirming how many other consumers a specific consumer has shared product introduction information. As the value chain creation server relays the product introduction information transmission process between the first and second consumer terminals, It is possible to count the number of second consumer terminals to which the product introduction information is transmitted from the first consumer terminal.

In the step of issuing the discount coupon, when the first consumer terminal transmits product introduction information before purchase to the second consumer terminal, an amount immediately discounted according to a predetermined ratio in response to the quantity of the second consumer terminal that has received the product introduction information Discount coupons are issued in real time to purchase products with Depending on the quantity of consumer terminals, for example, 0.5%, 1%, 1.5%...maximum N%, discount coupons with a set discount rate applied to the first consumer terminal are issued to the first consumer terminal in real time so that the product can be purchased on the spot. support, and it is desirable to exclude a situation in which product introduction information is repeatedly transmitted to the second consumer terminal.

After sharing product introduction information between consumers as described above, a discount is provided when purchasing a product, thereby motivating consumers to actively share product introduction information.

In the value point payment step, when the second consumer terminal purchases the product for which the introduction information has been received through the first consumer terminal, the value point is paid to the first consumer terminal at a certain rate of the product price, thereby issuing in the discount coupon issuance step In addition to receiving benefits when purchasing products, the first consumer receives value points that can be used like cash and can be used to purchase other products or affiliated services. It will support you to be active.

In addition, in the present invention, when the first consumer terminal shares product introduction information with the second consumer after purchase, the value chain creation server pre-defines the product introduction information recipient count step in response to the counted second consumer terminal quantity It includes a value point accumulation step of accumulating value points in the first consumer terminal at the specified rate, and according to this, even if the product introduction information is delivered to the second consumer after the first consumer purchases the product rather than before the purchase, the information is received. One second consumer is counted and value points can be accumulated in the name of the first consumer according to a predetermined ratio (eg, 0.5%, 1%, 1.5%...maximum N%).

Additionally, the present invention transmits the product development opinion to the manufacturer's terminal after the value chain creation server receives the product development opinion from the first or second consumer terminal, and when the reflected product is released It includes a prosumer opinion gathering step for one-off payment to the first or second terminal that has transmitted product development opinions according to a defined ratio. In this prosumer opinion gathering step, upon receiving product development opinions from consumers, When the value chain creation server receives a reply from the manufacturer about the situation in which the product with the product development opinion is released, it is transmitted to the manufacturer to review whether it is reflected on the product or to supplement the problem. (e.g., product sales price x 200%) to provide transparency in the complementary relationship between consumers and manufacturers by publicly posting product development opinions and the history of reflecting them in products; It provides an opportunity for consumers to act as prosumers and can help companies make better products.

Furthermore, the present invention provides a fund investment request step of uploading investment request information including product introduction information to be produced by the manufacturer terminal and the amount of funds required for product production to a value chain creation server, and the first or second consumer terminal receives investment request information After confirming the product, it includes the investment execution stage of executing the capital investment. According to this process, consumers can review product introduction information and invest production funds for the products they are interested in, thereby providing smooth production for companies with difficulties in supplying funds. On the other hand, it is possible to support the development of a product in which the consumer sends a product development opinion to the manufacturer through linkage with the prosumer opinion gathering stage, and the manufacturer raises investment funds to produce a product reflecting the opinion. It may be possible to strengthen the consumer's role as a prosumer by allowing them to invest after confirmation.

After the above-described fund investment execution step, the method may further include a contribution point payment step of paying the proceeds for the investment to the first or second consumer terminal in which the funds are invested in the form of contribution points as a substitute for cash according to a predetermined period and ratio. In this case, the contribution points paid by the consumer as a profit relative to the investment amount must have a value exceeding the investment amount, while the contribution points are paid according to a set period and ratio (e.g., investment amount x 25% per month for 6 months or It is desirable to make it possible to predict and receive profit stably from the consumer's point of view, or to make aggressive investment by setting the payment of contribution points equivalent to cash of 1% of sales profit x 1% every month for 6 months.

For reference, the present invention may further include a point transfer step of transferring the value points and contribution points as described above to the third-party terminal after the first consumer terminal and the second consumer terminal have acquired them, and accordingly, the third By making it possible to use the points when purchasing products online/offline, consumers can more actively acquire points by increasing the utilization and value of each generated point.

In addition, before the product introduction information transmission step, the value chain server may include a product introduction information providing step of providing product introduction information to the first consumer terminal, which may include gender, name, age, resident registration number, occupation, academic background, residence After the value chain server receives consumer member information such as , contact information, etc. from the first and second consumer terminals, the introduction information of excellent products that are selected and registered in the server is automatically provided to the first and second consumers, so that consumers This is to support easy sharing of introductory information.

On the other hand, the present invention includes a virtual currency conversion step for enabling the value chain server to convert value points and contribution points into other previously affiliated virtual currencies, including the consumer's accumulated value points and contribution points. It is converted into virtual currency by matching it with the partner’s virtual currency, and during the conversion process, value points/contribution points with different value standards are proportionally converted into virtual currency, and the use of value points and contribution points plays a role. .

According to the virtual currency conversion method of value points as described above, value points can be converted into the corresponding virtual currency for virtual currency that is affiliated so that it can be used not only in Korea but also in operating shopping malls and commerce platforms around the world. will be.

In addition, before the product introduction information transmission step, the first and second consumer terminals may include a QR code issuance step of issuing QR codes as individual unique identifiers when signing up for membership in the value chain server, which is a consumer member acquired at the time of membership registration. By issuing information in the form of a QR code, it is possible to easily authenticate consumer members while improving security, and QR displayed on the first and second consumer terminals at stores selling products or other places where consumer members need to be checked You can verify the consumer member through the code and then use discount coupons or use value points/contribution points.

In addition, the present invention records the products purchased by the first and second consumers by paying through the terminal in the value chain server, checking the type and number of purchased products, and automatically providing product introduction information related to the product groups purchased more than a certain number of times It may further include a purchase product recommendation step to transmit.

Additionally, the present invention may further include a point donation step in which the first and second consumer terminals make a donation request for value points or contribution points through a value chain server, and accordingly, each point is used to more actively participate in a donation campaign or event You will be able to participate as a member of the community, and by encouraging social participation, you will be able to deliver a good influence to those around you.

2A and 2B are flowcharts illustrating an example of a voluntary consumer participation type value chain network creation process according to the present invention.

Hereinafter, with reference to FIGS. 2A and 2B, a process of creating a voluntary consumer participation type value chain network according to the present invention will be described.

When the first consumer sends product introduction information to the second consumer before purchasing the product, a discount coupon is issued to the first consumer in proportion to the number of second consumers who have received the introduction information to receive an instant purchase discount; After that, when the second consumer who has received the introduction information purchases the product, value points are paid to the first consumer, while when the first consumer sends the product introduction information to the second consumer after purchasing the product, the received second consumer Value points are accumulated to the first consumer according to the number of consumers, and when the second consumer purchases a product, value points are also paid to the first consumer at a certain rate.

In addition, after the first and second consumers transmit their opinion on product development to the manufacturer under the relay of the value chain server, if a product with the product development opinion is released, the first and second consumers will receive a pre-defined rate. On the other hand, if the manufacturer requests investment for product production and then receives the investment from the first and second consumers, a set contribution point is paid in return for a certain period/rate.

On the other hand, below, with reference to FIG. 3, a use case of the voluntary consumer participation type value chain network creation method according to the present invention will be looked at.

1) If Consumer A delivers product introduction information to Consumers A1 and A2 before purchasing the product, Consumer A receives a discount within 1~15% of the purchase in proportion to the number of forwarders. 15% discount applied)

2) If consumers A1 and A2, to which consumer A delivered product introduction information, purchase the product, consumer A receives 10-25% of the price of the purchased product as value points (the consumer who purchases after receiving product introduction information from consumer A) The more you get, the more you receive up to 25% value points)

3) Even if Consumer A shares product introduction information with other consumers (in various forms such as reviews/recommendations/promotions, etc.)

4) When consumer B's opinion is proactively reflected in the development and commercialization of new products, consumer B receives one contribution point according to a set ratio.

5) When consumer B1 invests in the development of a new product, the profit according to the investment is paid according to the set period and rate as contribution points

6) Consumers who recommend or purchase by recommendation and promotion can expand horizontally, and even when the recommended consumer recommends or purchases another consumer (when the consumer expands vertically), Additional value points are paid

Referring to FIG. 4 , according to the present invention, an instant discount is possible when purchasing a product, and the accumulated value points and contribution points are affiliated with a platform operated through a value chain server, department stores, marts, online shopping malls, telecommunication companies, and franchisees. It can be used like cash at on/off stores such as stores, convenience stores, and discount stores, and can be used in the same way in connection with virtual currency.

As described above, the present invention can act as a value consumption platform that will lead the consumption culture of an "untact" society after Corona 19 and the situation in which alternative distribution markets such as online shopping as well as direct SNS direct transactions are expanding. By introducing the product to other consumers online (information delivery/recommendation/promotion, etc.), the product can be reasonably purchased at a discounted price immediately from the regular price. Value points are accumulated by , and the accumulated value points can be used like cash on value consumption platforms, affiliated third-party on/offline stores, and SNS, etc., thereby promoting valuable consumption.

Furthermore, the "value chain network" according to the present invention directly or indirectly affects product development and distribution process by comparing and criticizing the pros and cons of the newly purchased product from various sites on the Internet to form a "prosumer" with others. to develop/produce/distribute consumer-friendly products by encouraging them to participate in In the distribution stage of production and consumption, it saves marketing costs such as publicity and promotion that are used regardless of consumer interests, so as to provide direct and indirect benefits to consumers so that reasonable consumption and other income are generated by such consumption.

Additionally, the present invention builds an active consumer-participating business model that can create added value by further activating the consumer value chain network in the process of expanding the consumption value-related data accumulated through this series of activities into big data. will be.

In the above description of the present invention with reference to the accompanying drawings, a specific shape and direction have been mainly described, but the present invention can be variously modified and changed by those skilled in the art, and these modifications and changes are included in the scope of the present invention. should be interpreted as

Claims (9)

a product introduction information transmission step of transmitting, by the first consumer terminal, product introduction information prior to purchase to at least one or more second consumer terminals;
a product introduction information receiver counting step in which a value chain creation server counts the quantity of second consumer terminals that have received product introduction information from the first consumer terminal;
a discount coupon issuance step of issuing, by the value chain creation server, a discount coupon to the first consumer terminal so that the product can be immediately purchased with a discount amount according to a predetermined ratio in response to the counted quantity of the second consumer terminal;
When the value chain creation server confirms that the second consumer terminal, which has received the product introduction information, has purchased the product, a value point in lieu of cash is paid to the first consumer terminal at a rate of 10 to 25% of the product price, 1 Value of paying value points to the first consumer terminal at a fixed rate of 5-10% even when the consumer terminal shares product introduction information with the second consumer terminal in the form of at least one of reviews, recommendations, and promotions after actual purchase point payment step;
After the value chain creation server receives the product development opinion from the first or second consumer terminal, it transmits the product development opinion to the manufacturer's terminal. a prosumer opinion collecting step for providing a one-shot payment to the first or second consumer terminal that has transmitted the product development opinion;
a fund investment request step of uploading, by the manufacturer's terminal, investment request information including product introduction information to be produced and the amount of funds required for product production to a value chain creation server;
a fund investment execution step of executing, by the first or second consumer terminal, the investment request information after confirming the investment request information;
Contribution points corresponding to at least any one of the amount of investment x 25% per month for 6 months and sales profit x 1% per month for 6 months are paid to the first or second consumer terminal in which the funds are invested. A voluntary consumer participation type value chain network creation method, characterized in that it includes a contribution point payment step.
The method according to claim 1,
When the first consumer terminal shares the product introduction information with the second consumer after purchase, the value chain creation server performs the first product introduction information recipient count step at a predetermined rate in response to the counted second consumer terminal quantity. A voluntary consumer participation type value chain network creation method comprising the step of accumulating value points in the consumer terminal.
delete delete delete The method according to claim 1,
A voluntary consumer participation type value chain network creation method, characterized in that it includes a product introduction information providing step in which the value chain server provides product introduction information to the first consumer terminal before the product introduction information transmission step.
The method according to claim 1,
and a virtual currency conversion step for enabling the value chain server to convert value points and contribution points into other previously affiliated virtual currencies.
The method according to claim 1,
Voluntary consumer participation type, characterized in that it includes a QR code issuance step of issuing a QR code as an individually unique identifier when at least one of the first and second consumer terminals joins the value chain server before the product introduction information transmission step How to create a value chain network.
The method according to claim 1,
The method for creating a voluntary consumer participatory value chain network, characterized in that at least one of the first and second consumer terminals, further comprising a point donation step of requesting a donation of value points or contribution points through a value chain server.

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