KR102346519B1 - Digital marketing providing system and operation method thereof - Google Patents

Abstract

The present invention relates to a digital marketing providing system for classifying and managing registered social network service users on a customer information basis. The present invention includes: a target group management unit selecting a first target group based on the presence or absence of a click input in response to the transmission to the users of first responsive marketing content corresponding to a sale product; a detailed content providing unit providing the first target group with first detailed content corresponding to the first responsive marketing content; a correction intensity determination unit comparing the number of first sale products sold for a certain period through the first responsive marketing content with the number of second sale products sold for a certain period through the first detailed content and determining the intensity of correction based on the comparison result; and a content correction unit correcting the first detailed content based on the correction intensity and causing re-transmission through the detailed content providing unit. The target group management unit excludes from the first target group non-buyer members classified depending on the click input with respect to the first detailed content.

Description

Digital marketing providing system and its operation method

The present invention relates to a digital marketing providing system and an operating method thereof, and specifically, it efficiently manages a target group interested in purchasing a product selected from a plurality of users, and automatically corrects detailed contents every predetermined period to the target group It relates to a digital marketing providing system and an operating method thereof.

With the rapid spread of the Internet, new types of advertisements such as advertisements through e-mail, banner advertisements on homepages, and video content advertisements have emerged. Various services such as e-commerce, electronic advertisement, and Internet phone are provided based on the Internet, and users can easily receive services through the Internet that were previously physically performed. A service for searching specific data on the Internet is recognized as an essential service to use the Internet efficiently. In other words, when a user wants to search for a specific material, even if he or she does not know the URL or IP address of the site, he or she accesses a site that provides Internet search service using the information search system and provides the desired result data by entering the keyword of the material to be searched. can receive The main revenue model of sites providing such Internet search services is to expose banner advertisements to users who want to receive search services. The revenue model through such a banner advertisement can increase advertisement revenue when the click rate at which the exposed banner advertisement is clicked by the user is higher than that of the banner advertisement itself exposed to the user.

However, in the conventional banner advertisement method, when a search keyword is not input by the user in the search service, the user's taste or interest cannot be determined. There is a problem in that the click-through rate of the banner advertisement cannot be increased.

In particular, in the existing advertisement providing system, it is not possible to provide adaptive advertisements to users and it is very inconvenient to use. Moreover, if a general advertisement providing technique is simply applied to an existing system, advertisements are provided indiscriminately to users. However, since advertisements are provided irrespective of convenience in use and preferences or requests of each user, these methods cannot block advertisement content that the user does not want, increasing inconvenience in use. At the same time, it renders advertisements meaningless by providing advertisements that users do not prefer. On the contrary, there are cases where the advertising effect is halved.

The problem to be solved by the present invention is to provide a digital marketing providing system that can automatically correct and provide detailed content to a target group interested in purchasing a product selected from a plurality of users at regular intervals, and an operating method thereof it is to do

Another object of the present invention is to provide a digital marketing providing system capable of immediately excluding non-purchaser members from a target group and an operating method thereof.

In addition, a digital marketing providing system capable of deleting the first detailed content and providing the user content as a second detailed content based on the sales volume for a certain period compared to the number of transmissions of the first detailed content, and an operating method thereof is to provide

As a digital marketing providing system for classifying and managing a plurality of users registered in a social network service according to an embodiment of the present invention according to customer information, a first responsive marketing content corresponding to a sale product is provided to the plurality of users. A target group management unit that selects a first target group based on a click input received in response to transmission, and a detailed content providing unit that provides the first detailed content corresponding to the first responsive marketing content to the first target group , comparing the number of first sales products sold for a certain period of time through the first responsive marketing content with the number of second sales products sold for a certain period of time through the first detailed content, and determining the correction strength based on the comparison result and a content correction unit for correcting the first detailed content and retransmitting it through the detailed content providing unit, based on the correction strength determining unit and the correction strength, wherein the target group management unit receives the first detailed content from the first target group Excludes non-purchaser members classified according to whether or not they input clicks on content.

According to an embodiment, the target group management unit transmits the second responsive marketing content in a different format as the non-buyer members occur, and selects the selected second target group as a target member according to the number of views and matching keywords of the posts. A classification unit that classifies the members and candidate members, an integration unit that integrates the target members into the first target group, and the number of accesses detected in the sales page, access according to whether or not a click is input to the second responsive marketing content and a change unit for changing any one of the candidate members to the target member based on the purchase prediction index calculated based on time and access area, wherein the purchase prediction index is weighted according to the number of accesses It is the product of the first weight, the second weight weighted according to the number of sales per access time period, and the third weight weighted according to the number of sales by region.

According to an embodiment, the correction strength determining unit includes a deletion determining unit that determines whether to delete the first detailed content based on the sales volume for a certain period compared to the number of transmissions for the first detailed content; When it is determined to be deleted, a content collection unit that collects user content for the sale product that is received upon request from the purchaser members, uploads the user content through an open platform, and based on the number of views and comments, the A corresponding buyer who provides the user content while synthesizing a sales product object set in the content registration unit for registering user content as second detailed content and the second detailed content and providing the user content to the first target group through the detailed content providing unit a content management unit that provides a reward to a member, wherein the content management unit allocates a plurality of purchaser terminals corresponding to the purchaser members to a plurality of block chain nodes, any one of the plurality of block chain nodes An encryption processing unit for generating transaction information including a hash value corresponding to 1:1 to the second detailed content received from one node, and a reward according to the identification information of any one node in the transaction information and the second detailed content A block generation unit that integrates information and sequentially records it in a block chain-based reward management block, a block chain management unit that shares a public key corresponding to the hash value to any one node, and a reward information from any one node and a verification unit that provides the reward information to the one node according to the verification result of performing verification of the hash value using the public key when receiving a search request for It includes the second detailed content, the hash value, and the reward information.

According to an embodiment, the correction strength determining unit may re-register the second detailed content based on a preset harmful keyword detected from the second detailed content and a comment of the public platform.

According to an embodiment, when the correction strength determining unit recognizes that any one user of the first target group is visually impaired based on the post registered in the social network service 11 and the customer information, the The first detailed content may be converted into voice and vibration-based content that can be identified by the visually impaired and provided.

According to an embodiment of the present invention, by automatically correcting and providing detailed content to a target group interested in purchasing a product selected from a plurality of users every predetermined period, it is possible to perform advertisement work to maximize product interest.

In addition, by immediately excluding non-purchasing members from the target group, it is possible to support only the group interested in purchasing the product to be managed.

In addition, by deleting the first detailed content and providing the user content as the second detailed content, based on the sales volume for a certain period compared to the number of transmissions of the first detailed content, it is possible to prevent buyers from deviating from their interest.

In addition, by managing the reward information in a block chain, it is possible to prevent forgery and falsification of rewards according to user content in advance.

1 is a diagram illustrating a digital marketing providing system according to an embodiment of the present invention.
2A is an embodiment of the first responsive marketing content, and FIG. 2B is an embodiment of detailed content.
3 is a block diagram according to an embodiment of the target group manager of FIG. 1 .
4 is a block diagram according to an embodiment of the correction strength determining unit of FIG. 1 .
5 is a block diagram according to an embodiment of the content management unit of FIG.
6 is an operation process of the digital marketing providing system of FIG.

Hereinafter, with reference to the accompanying drawings, the embodiments of the present invention will be described in detail so that those of ordinary skill in the art to which the present invention pertains can easily implement them. The present invention may be embodied in several different forms and is not limited to the embodiments described herein.

In order to clearly explain the present invention, parts irrelevant to the description are omitted, and the same reference numerals are assigned to the same or similar components throughout the specification.

In addition, in various embodiments, components having the same configuration will be described using the same reference numerals only in the representative embodiment, and only configurations different from the representative embodiment will be described in other embodiments.

Throughout the specification, when a part is "connected" to another part, it includes not only the case where it is "directly connected" but also the case where it is "indirectly connected" with another member interposed therebetween. In addition, when a part "includes" a certain component, this may mean further including other components rather than excluding other components unless otherwise stated.

1 is a diagram showing a digital marketing providing system 100 according to an embodiment of the present invention, FIG. 2A is an embodiment of the first responsive marketing content of a product for sale, and FIG. 2B is a view showing the detailed content of the product for sale This is an example for

Referring to FIG. 1 , the digital marketing providing system 100 may include a target group management unit 110 , a detailed content providing unit 120 , a correction strength determining unit 130 , and a content correcting unit 140 .

First, the target group management unit 110 may manage the plurality of user terminals 10_1 to 10_N by classifying them according to customer information extracted from posts of a plurality of users registered in the social network service 11 . Here, the customer information may include gender, age, occupation, and address. In this case, the social network service 11 may include SNS, blog, wiki, UCC, and microblog.

The target group management unit 110 according to the embodiment transmits the first responsive marketing content corresponding to the sale product to a plurality of users based on a click input received in response, the first target group limited to a preset number of users (21) can be selected.

Here, the first responsive marketing content may be an advertisement banner set to count whether sales products are sold through connection time, the number of click inputs, and the sales page of a sales page converted to a page according to a click input. For example, the first responsive marketing content is an advertisement banner for summarizing and displaying sale products, such as clothing, daily necessities, home appliances, and the like, and the format is various images, programs, content, data, music, sound, text, and video. may include at least one of

In this case, the click input may mean a user input for converting to a sales page.

Next, the detailed content providing unit 120 may provide the first detailed content related to the sale product corresponding to the first responsive marketing content.

Here, the first detailed content may be a multimedia advertisement set to count whether a sale product is sold through linking with the sale page. For example, the first detailed content is multimedia for advertising in detail sales products, such as clothing, daily necessities, home appliances, content, etc., and the format includes various images, programs, content, data, music, sound, banner, text, It may include at least one of videos.

According to an embodiment, the detailed content providing unit 120 may recognize a user of any one of the first target groups 21 as visually impaired based on a post registered in the social network service 11 and customer information. have.

In this case, the detailed content providing unit 120 may convert the first detailed content into voice and vibration-based content that can be identified by the visually impaired and provide it.

Next, the correction strength determining unit 130 compares the number of first sales products sold for a certain period of time through the first responsive marketing content with the number of second sales products sold for a certain period of time through the first detailed content, and The correction strength may be determined based on a comparison result between the first and second number of products to be sold.

For example, when the quantity ratio between the number of first sale products and the number of second sales products is less than 0.5, the correction intensity determining unit 130 may determine the first detailed content as the first correction intensity. In addition, when the quantity ratio between the number of first sale products and the number of second sales products is, for example, 0.5 or more to less than 1, the first detailed content may be determined as the second correction intensity. In addition, when the quantity ratio between the number of first sale products and the number of second sales products is, for example, 1 or more, the first detailed content may be determined as the third correction intensity.

Next, the content correcting unit 140 may correct the first detailed content based on the correction strength and retransmit it through the detailed content providing unit 120 .

Specifically, when it is determined that the first detailed content is the first correction intensity, the content correcting unit 140 applies a fine parameter correction value to the first detailed content and retransmits it through the detailed content providing unit 120 . can do it Here, the fine parameter may include at least one of color, brightness, brightness, contrast, saturation, and white balance for finely adjusting the amount of correction of detailed content.

In addition, when it is determined that the first detailed content is the third correction intensity, the content correcting unit 140 applies a coarse parameter correction value to the first detailed content to retransmit it through the detailed content providing unit 120 . can Here, the coarse parameters are volume, pitch, playback speed, richness, depth, resonance, thickness, tremor, sensory effect, surround effect, spatial feeling, chord, and chord for macroscopically adjusting the amount of correction of detailed content. and at least one of accompaniment, banner and object display area size, transparency, focus, image length, frame bitrate, power consumption, and content type.

In addition, when it is determined that the first detailed content is the second correction intensity, the content correction unit 140 sequentially applies the correction value applied according to a preset correction pattern to the first detailed content for a certain period of time to the detailed content providing unit 120 . ) can be retransmitted. Here, the preset correction pattern may be a correction value arbitrarily derived from a fine parameter and a coarse parameter according to a specific correction pattern of influencers.

According to an embodiment, the target group management unit 110 may manage only the group interested in purchasing the product by excluding the non-purchaser members classified according to whether or not a click on the first detailed content is input from the first target group 21 . have.

The digital marketing providing system 100 according to an embodiment of the present invention performs an advertisement work to maximize product interest by correcting and providing detailed contents every predetermined period to a target group interested in purchasing a product selected from a plurality of users. can do. In addition, by immediately excluding non-purchasing members from the target group, it is possible to support only the group interested in purchasing the product to be managed.

3 is a block diagram of the target group management unit 110 of FIG. 1 according to an embodiment.

1 to 3 , the target group management unit 110 may include a classification unit 111 , an integrator 112 , and a change unit 113 .

First, the classification unit 111 transmits the second responsive marketing content in a format different from the first responsive marketing content through the social network service 11 as non-purchaser members occur, and the second target group is selected. (22) can be classified into target members and candidate members according to the number of views and matching keywords of member posts.

Next, the aggregator 112 may integrate the target members into the first target group 21 based on whether there is overlap between the target members and the non-purchaser members.

For example, the aggregator 112 integrates the target members into the first target group 21 when the target members and the non-purchasing members do not overlap each other, and integrates the target members and the non-buyer members when the target members and the non-buyer members overlap each other. may not do it

Next, the change unit 113 selects the candidate members based on the purchase prediction index calculated based on the number of times of access detected on the sales page, the access time, and the access region, depending on whether the second responsive marketing content is clicked on or not. Any one of the candidate members can be changed to the target member.

Here, the purchase prediction index may be a product of a first weight weighted according to the number of connections, a second weight weighted according to the number of sales per access time period, and a third weight weighted according to the number of sales by region.

4 is a block diagram of the correction strength determining unit 130 of FIG. 1 according to an embodiment.

1 and 4 , the correction strength determination unit 130 may include a deletion determination unit 131 , a contents collection unit 132 , a contents registration unit 133 , and a contents management unit 134 .

First, the deletion determining unit 131 may determine whether to delete the first detailed content based on the number of transmissions of the first detailed content detected through the sale page 12 and the sales volume for a certain period of time.

Next, when the first detailed content is determined to be a deletion target through the deletion determining unit 131 , the content collection unit 132 may collect user content for the sale product that is transmitted upon request from purchaser members.

Next, the content registration unit 133 uploads the user content through the public platform 13, for example, YouTube, blog, SNS, etc., and based on the number of views and comments, it can register the user content as the second detailed content. have.

According to an embodiment, the content registration unit 133 may re-register the second detailed content based on a preset harmful keyword detected from the second detailed content and comments of the public platform.

Next, the content management unit 134 synthesizes the sale product object set in the second detailed content and provides it to the first target group 21 through the detailed content providing unit 120 , and at the same time, the purchaser who provides the user content Rewards can be provided to members.

5 is a block diagram of the content management unit 134 of FIG. 4 according to an embodiment.

1, 4 and 5, the content management unit 134 includes a node allocator 134_1, an encryption processing unit 134_2, a block generation unit 134_3, a block chain management unit 134_4, and a verification unit 134_5. may include

First, the node allocator 134_1 may allocate a plurality of purchaser terminals 30_1 to 30_N corresponding to purchaser members detected through the sale page 12 to a plurality of block chain nodes.

Next, the encryption processing unit 134_2 may generate transaction information including a hash value corresponding to 1:1 of the second detailed content received from any one of the plurality of block chain nodes.

Next, the block generating unit 134_3 may integrate the identification information of any one node and the reward information according to the second detailed content in the transaction information, and sequentially record it in the block chain-based reward management block. Here, the reward management block may include node identification information, second detailed content, hash value, and reward information.

Next, the block chain management unit 134_5 may share the public key corresponding to the hash value to any one node.

Next, when receiving a search request for reward information from any one node, the verification unit 134_5 provides reward information to any one node according to the verification result of verifying the hash value using the public key. can

6 is an operation process of the digital marketing providing system 100 of FIG.

1 to 6 , in step S110 , the target group manager 110 classifies and manages a plurality of users registered in the social network service 11 according to customer information.

In this case, in step S120 , the target group management unit 110 selects the first target group 21 based on a click input received in response to transmitting the first responsive marketing content corresponding to the product to be sold to a plurality of users. can be selected

Then, in step S130 , the detailed content providing unit 120 may provide the first detailed content corresponding to the first responsive marketing content to the first target group 21 .

Then, in step S140, the correction strength determination unit 130 compares the number of first sales products sold for a certain period of time through the first responsive marketing content with the number of second sales products sold for a certain period of time through the first detailed content and the correction strength may be determined based on the comparison result.

In this case, in step S150 , the content correcting unit 140 may correct the first detailed content based on the correction strength and retransmit it through the detailed content providing unit 120 .

Thereafter, in step S160 , the target group management unit 110 may exclude the non-purchaser members classified according to whether or not a click is input on the first detailed content from the first target group 21 .

The embodiments described above may be implemented by a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, the apparatus, method, and component described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate (FPGA). Array), a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general-purpose or special-purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

As described above, although the embodiments have been described with reference to the limited drawings, those skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

100: digital marketing providing system
110: target group management unit
120: detailed content providing unit
130: correction strength determination unit
140: content correction unit

Claims (3)

A digital marketing providing system that classifies and manages a plurality of users registered in a social network service according to customer information,
a target group management unit for selecting a first target group based on whether a click input received in response to transmission of the first responsive marketing content corresponding to the product to be sold to the plurality of users;
a detailed content providing unit providing first detailed content corresponding to the first responsive marketing content to the first target group;
Comparing the number of first sales products sold for a certain period of time through the first responsive marketing content and the number of second sales products sold for a certain period of time through the first detailed content, and determining a correction strength based on the comparison result correction strength determination unit; and
and a content correction unit that corrects the first detailed content based on the correction strength and retransmits the first detailed content through the detailed content providing unit,
The target group management unit excludes the non-purchaser members classified according to whether the click input for the first detailed content from the first target group, the digital marketing providing system. The method of claim 1,
The target group management unit transmits second responsive marketing content in a different format to target members and candidate members according to the number of views and matching keywords of the posts, as the non-purchasing members occur. a classification unit to classify;
an integrator for integrating the target members into the first target group; and
Any one of the candidate members based on the purchase prediction index calculated based on the number of times of access detected on the sales page, the access time, and the access area according to whether the second responsive marketing content is clicked on or not including a change unit that changes to the target member,
The purchase prediction index is a product of a first weight weighted according to the number of accesses, a second weight weighted according to the number of sales per access time period, and a third weight weighted according to the number of sales by region, a digital marketing providing system. 3. The method of claim 2,
The correction strength determining unit may include: a deletion determining unit configured to determine whether to delete the first detailed content based on the number of times of transmission of the first detailed content and the sales volume for a certain period of time;
a content collection unit for collecting user content for the sale product, which is transmitted in response to a request from purchaser members detected through the sale page, when the first detailed content is determined to be deleted;
a content registration unit for uploading the user content through an open platform and registering the user content as second detailed content based on the number of views and comments retrieved; and
A content management unit for synthesizing the sale product object set in the second detailed content and providing it to the first target group through the detailed content providing unit, and at the same time providing a reward to the purchaser member who provided the user content;
The content management unit may include: a node allocator for allocating a plurality of purchaser terminals corresponding to the purchaser members to a plurality of block chain nodes;
an encryption processing unit for generating transaction information including a hash value corresponding to 1:1 of the second detailed content received from any one of the plurality of block chain nodes;
a block generation unit that integrates the identification information of any one node and the reward information according to the second detailed content into the transaction information, and sequentially records them in a block chain-based reward management block;
a block chain management unit that shares a public key corresponding to the hash value with any one node; and
When a search request for reward information is received from the one node, a verification unit that provides the reward information to the one node according to a verification result of verifying the hash value using the public key,
The reward management block includes the identification information, the second detailed content, the hash value and the reward information, a digital marketing providing system.

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