KR102321495B1 - System and method for transaction of contents and advertisement in a social networking service - Google Patents

Abstract

The present disclosure provides a method and system for executing activity rewards and advertising transactions in an internet-based social networking service. The method includes, by the terminal of the first user, sending, by the terminal of the second user, at least a portion of the coins held by the first user to the terminal of the second user to acquire a share of the second user; 2 providing a share to the first user according to the proportion of the funding transmitted by the first user among the total funding received by the user; and by the second user's terminal, to the second user held by the first user and providing, by the second user, at least a portion of the rewarded activity reward according to the stake ratio of the user.

Description

SYSTEM AND METHOD FOR TRANSACTION OF CONTENTS AND ADVERTISEMENT IN A SOCIAL NETWORKING SERVICE

The present disclosure relates to a system and method for executing user activity rewards and advertisement transactions in a social networking service, and more particularly, rewards for various activities of users in a P2P manner in the Internet or blockchain-based social networking service. It relates to systems and methods for providing and trading advertisements.

In general, a social networking service (SNS) provides a function for communication between users through message sharing, information sharing such as various contents, and network sharing and expansion, so that users can use the Internet on the Internet. It refers to an online platform that can create and expand social relationships. In SNS, the social relationship created in this way can be further strengthened when sharing and distribution of content created by users is made.

In SNS, it is possible to classify various users according to the characteristics of content created by users and their activity propensities, and information and classification of users' activity characteristics can be managed and identified as a database. Therefore, companies that operate SNS or companies that sell other products/services are seeking profits through advertisements, marketing, and sales of social games or items based on databases managed by SNS. However, the existing SNS requires a system or a third party that acts as an intermediary between the entities who want to sell or advertise content and the entities who use it, so additional costs may occur in content transactions or advertisements, and the revenue may be reduced. There is a problem in that the distribution is not rationally between the seller and the buyer.

On the other hand, the blockchain technology is a technology that records and stores transaction details made in network communication in a reliable and secure way. A blockchain network is a system in a distributed environment that allows the exchange of digitized assets or transactions, and uses a shared ledger to record electronic transaction history generated in a peer-to-peer (P2P) network. record Blockchain networks use a decentralized or decentralized consensus mechanism. In particular, all validating nodes on the network approve (or disapprove) the transaction by executing the same (or agreed upon) consensus algorithm on the same transaction. Since the blockchain P2P network uses such a decentralized structure and consensus algorithm, it is virtually impossible to forge or falsify the transaction details by a third party, thereby guaranteeing the reliability and transparency of the transaction details.

As described above, the existing SNS enables distribution and advertisement of contents based on the activity characteristics of users. However, since the existing SNS requires a system or a third entity that acts as an intermediary between the entities who intend to sell content or advertisements and the entities who use the same, additional costs may occur for advertisements, and the revenues are distributed between the seller and the buyer. There is a problem that the distribution is not rationally among them. Accordingly, there is a need to provide a system and service capable of overcoming the problems of the existing SNS and executing activity compensation and advertisement transactions in an efficient and reasonable way.

Embodiments disclosed herein are intended to provide a system and method for executing activity rewards and advertisement transactions on SNS in a peer-to-peer manner so that transaction parties can proceed with activity compensation and advertisement transactions without the intervention of a third party. In addition, embodiments of the present disclosure are intended to provide an SNS-based system that enables the reliability of transaction details and rational distribution of transaction profits by executing transactions of content and advertisements generated on SNS in a blockchain-based system. Embodiments of the present disclosure may utilize the advantages of such a blockchain-based decentralized system, but the system or method of the present disclosure is not limited to being implemented on a blockchain-based system, and other various types of distributed systems, at least some It may be implemented in a centralized system or in a centralized system.

In a method for executing an activity reward and advertisement transaction in a social networking service according to an embodiment of the present disclosure, in order to acquire, by a terminal of a first user, at least a portion of a coin held by a first user, a share of a second user transmitting to the second user's terminal; providing, by the second user's terminal, a share to the first user according to the proportion of the funding transmitted by the first user out of the total funding received by the second user and providing, by the second user's terminal, at least a portion of the activity reward for which the second user has been rewarded, according to the ratio of the stake to the second user held by the first user.

A system for executing an activity reward and advertisement transaction in a social networking service according to another embodiment of the present disclosure includes a funding exchanged between users of a social networking service to prepare a reserve for payment of an activity reward of users of the social networking service A deduction rate calculator that calculates the deduction rate of gold, a share percentage calculator that calculates the share percentage that is the proportion of the funding sent by another user out of the total funding received by any one of the users, and the share percentage or activity according to the users’ activities and a compensation amount setting unit for setting compensation.

A method of transacting advertisements in a social networking service according to another embodiment of the present disclosure includes generating advertisement content by a terminal of a first user, by a terminal of a first user, through a profile of a second user The step of presenting the advertisement posting proposal and the advertisement price, the step of determining whether to accept the advertisement content and the advertisement price proposed by the first user by the second user's terminal, the advertisement content and the advertisement price by the second user's terminal if accepted, paying the price suggested by the terminal of the first user to the terminal of the second user, and posting, by the terminal of the first user, the advertisement content through the profile of the first user.

According to various embodiments of the present disclosure, since the user's activity reward and advertisement transaction are executed in a P2P manner in the SNS, transaction parties can proceed with the activity reward and advertisement transaction without the intervention of a third party. In addition, according to embodiments of the present disclosure, by executing users' activity rewards and advertisement transactions on SNS in a system based on block chain cryptocurrency, reliability of transaction details and reasonable distribution of transaction profits are possible.

The effects of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present disclosure will be described with reference to the accompanying drawings described below, wherein like reference numerals denote like elements, but are not limited thereto.
1 is a schematic diagram of a system for executing a user activity reward and advertisement transaction in an Internet-based social networking service according to an embodiment of the present disclosure;
2 is a diagram illustrating a detailed configuration between a user terminal and a connected coin management server according to an embodiment of the present disclosure.
3 is a diagram illustrating a user interface of an application executing a social network service according to an embodiment of the present disclosure.
4A to 4C are diagrams illustrating a funding and equity acquisition process executed among users in a social networking service according to an embodiment of the present disclosure.
5 is a diagram illustrating a procedure for distribution of an activity reward executed among users in a social networking service according to an embodiment of the present disclosure.
6 is a flowchart illustrating a procedure for proposing and accepting an advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure.
7A to 7I are diagrams illustrating a user interface of an application illustrating a procedure for proposing and accepting advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure.

Hereinafter, specific contents for carrying out the present disclosure will be described in detail with reference to the accompanying drawings. However, in the following description, if there is a risk of unnecessarily obscuring the subject matter of the present disclosure, detailed descriptions of well-known functions or configurations will be omitted.

In the accompanying drawings, identical or corresponding components are assigned the same reference numerals. In addition, in the description of the embodiments below, overlapping description of the same or corresponding components may be omitted. However, even if descriptions regarding components are omitted, it is not intended that such components are not included in any embodiment.

In the present disclosure, "social networking service" or "social networking service (SNS)" provides functions for communication through message sharing, etc. between users, information sharing such as various contents, and network sharing and expansion. Thus, it may refer to an online platform where users can create and expand social relationships on the Internet. In the present disclosure, "SNS" is described as being executed through an application or app installed on a portable computer such as a smart phone, a tablet PC, etc. as an example, but the execution environment of the SNS is not limited thereto. , a personal computer such as a desktop PC, a laptop PC, etc., may include various types of programs executed in a terminal for a smart home system or an entertainment system. Hereinafter, in the detailed description of the embodiments of the present disclosure, a user using an SNS and a user terminal used by the user may be used interchangeably.

In the present disclosure, "coin", "virtual money" or "crypto-currency" refers to a currency, payment means or funding means that can be transacted on a blockchain-based platform. However, the present invention is not limited thereto. For example, "coin" or "virtual currency" may refer to a currency, payment, or funding means that can be transacted in an e-commerce system, an online shopping system, an online banking system, or the like.

In the present disclosure, the term "funding" or "investment" may refer to an action in which a user pays or settles some of his or her own coins with interest in the content production activity of another user on SNS. . The user who has executed the funding may take a stake to obtain a certain percentage of the revenue generated by the content production activity of the user who received the funding. In addition, the user who received funding must provide the funding donor with a share according to the ratio of the funding to the total funding received by the user, and part of the profits generated from content production activities, etc. can be paid to the shareholder according to the share ratio. have.

In the present disclosure, "blockchain" is a distributed environment that enables the exchange of digitized assets or transactions made through a network, and uses a shared ledger (P2P) to-peer) may refer to a system capable of recording the history of electronic transaction details generated in the network. In the present disclosure, "blockchain" is a public blockchain in which participating nodes, such as Bitcoin, Ethereum, EOS, etc., can access the transaction details of the ledger without restrictions, or participation is allowed by authentication nodes or management nodes. It may mean, but is not limited to, a private blockchain in which only nodes that have been registered can access the transaction details of the ledger, and may refer to a hybrid blockchain that combines a public blockchain and a private blockchain. may be

1 is a schematic diagram of a system 100 for rewarding users' activities and trading advertisements in an Internet-based social networking service (SNS) according to an embodiment of the present disclosure. As shown, the activity reward and advertisement transaction system 100 of the present disclosure may include a coin management server 110 and a plurality of user terminals 130 connected to the Internet 120 . In addition, the system 100 may further include a content and advertisement management server 140 that relays and manages contents and advertisements generated by the user terminal 130 .

In FIG. 1 , the coin management server 110 and the content and advertisement management server 140 are illustrated as separate components respectively installed, but the present invention is not limited thereto. For example, the coin management server 110 and the content and advertisement management server 140 may be integrated into one computing device and installed or implemented. In another example, in a blockchain-based distributed computing environment, some of the functions may be distributed and installed or implemented in distributed computing devices.

In the activity reward and advertisement transaction system 100 of the present disclosure, the user terminal 130 executes an application (or app, hereinafter referred to as "SNS app") that provides SNS, thereby performing activities with other user terminals 130 . Compensation and advertising transactions can be executed. In addition, the user terminals 130 may use virtual currency or coins managed and maintained by the coin management server 110 as a payment means to provide compensation for users' activities and execute advertisement transactions.

The user may execute membership registration through the SNS app installed in the user terminal 130 . When the user executes membership registration through the SNS app, after executing user authentication (eg, user authentication through mobile phone number input), a certain amount of coins may be paid from the coin management server 110 . For example, 1,000 coins may be paid to a user who signs up for the first time, which may be recorded in the user's profile or virtual account.

Here, the coin may be a cryptocurrency implemented to satisfy the protocol or interface of the block chain. For example, the coin may be implemented to satisfy the interface of the Ethereum Request for Comments (ERC)20 token of the Ethereum platform. In this case, the coin can be traded on a blockchain-based cryptocurrency exchange, converted into another Ethereum-based token or coin, or converted into another institution's official currency to be cashed. In addition, as will be described in detail below, when a user increases activity through content creation and transaction, additional coins may be paid in proportion to the activity amount in a block chain-based air-drop method. have.

In the present disclosure, for convenience of explanation, a user who has donated or funded a coin to a specific user is referred to as a fan ("fan"), and a coin distributed for activity compensation and advertisement transaction is called a fancoin ("fancoin") can be referred to. In addition, a user who creates content may be referred to as a creator, and a user with a high activity profit or funding amount is an influencer or a power creator. ") can be referred to as

2 is a diagram illustrating a detailed configuration of a coin management server connected to a user terminal according to an embodiment of the present disclosure. The user terminal 210 may include an electronic wallet 212 that is an electronic payment system implemented on the user terminal 210 to safely utilize the Fan Coin. In addition, the user terminal 210 may further include a virtual account 214 for storing and managing the user's SNS subscription or member information.

Although the electronic wallet 212 and the virtual account 214 are illustrated as being implemented separately in FIG. 2 , the electronic wallet 212 may be included in the virtual account 214 according to a specific implementation method. In addition, the electronic wallet 212 and the virtual account 214 may be implemented as a software component that is an SNS app installed in the user terminal 210 , or may be stored or implemented in a secure memory or secure hardware of the user terminal 210 .

In one embodiment, the SNS app running on the user terminal 210 is connected to the coin management server 220, and payment and receipt of fan coins for content and advertisement transactions with other user terminals, and other user terminals Fancoin investment or funding can be carried out.

As shown, the coin management server 220 may include a deduction rate calculation unit 222 , an equity ratio calculation unit 224 , a compensation calculation unit 226 , and a database 228 . The deduction rate calculation unit 222, for example, when the funding provided from the user terminal 210 is paid as a funding receipt to an investment target (ie, another user terminal) in the form of a reserve for the purpose of compensating users' activities It is possible to calculate a reserve rate for excluding a certain percentage of the funding. The remaining amount, excluding a certain percentage of the funding, is paid to the investment target as the funding receipt, and a certain percentage may be stored in the form of a reserve for the purpose of compensating users' activities. In an embodiment, the deduction rate calculated by the deduction rate calculator 222 may be set to be fixed (eg, 30%) or may be set flexibly to vary according to other objective indicators.

The share percentage calculation unit 224, for example, when the user terminal 210, which is a fan, pays a funding money to a specific user terminal that is a creator through the SNS app, the fan distributes the reward for the activity of the user terminal that received the funding later It is possible to calculate the percentage of the share at which the share is acquired. In an embodiment, the stake ratio calculator 224 may calculate the stake ratio by calculating a ratio of the funding amount paid by the fan to the total funding amount received so far by the creator. In addition, if another user additionally funds the creator later, the stake percentage calculator 224 may automatically calculate the stake percentage again accordingly because the total funding amount of the funding target is different.

The compensation compensation unit 226 may set a compensation amount to be paid for the activities of users who are creators from the reserve, which is a portion from which the funding is deducted. In one embodiment, the reward setting unit 226 may be configured to perform various activities of the SNS user (eg, evaluation activities for content of other users) as an indirect activity reward according to a predetermined activity reward system or an activity reward rule. , content production activities, etc.) can be set. In addition, the reward setting unit 226 is an activity reward obtained by adding up an indirect activity reward by the user's activity reward system and a direct activity reward such as revenue from product and content sales, advertising fees received from P2P advertisers, or donations from other users. , can distribute a certain percentage of the activity reward to the fans according to the stake held by their fans.

The database 228 may store virtual account information for each user using the SNS and asset status information of the user associated therewith (eg, deduction rate, share rate, compensation setting, etc.). In addition, the database 228 may store coin transaction details, such as reserve funds, payment of activity compensation to users, and distribution of activity profits according to the share ratio. In one embodiment, coin transaction details may be stored as transactions on a blockchain, but is not limited thereto.

3 is a diagram illustrating a user interface of an application (or app) executing a social network service according to an embodiment of the present disclosure.

As shown in Figure 3 (a), on the user's profile screen of the SNS app, user information such as a user name (eg, "Jessikim") and a profile picture, a following button (eg, a "following" button), An advertisement button (eg, an "AD" button) may be displayed. In addition, on the screen of the SNS app, the number of followers (eg, follower = 8,234), the number of following (eg: following = 2,216), the number of funding entities (eg, the number of "fan") = 1.4M), the amount of coins held (eg fancoins = 64,000) can be displayed together. In addition, on the screen of the SNS app, a list (eg, "best fans") of the top funding entities determined in consideration of the number of followers, the number of following, and the funding amount among the funding entities may be displayed.

Meanwhile, at the bottom of the user's profile screen of the SNS app, advertisement content posted (or posted) in the user's profile may be displayed (eg, "BOY-FRIEND Tweed Watch Small Model", etc.). In addition, various contents (eg, photos, videos, images, music, related links, etc.) created and posted by the user may be displayed at the bottom of the user profile screen.

In the lower right corner of the user's profile screen of the SNS app, a funding button (eg, a finger heart button) may be overlaid. By clicking the funding button, you can support the user with activity funds (ie, funding or investment), and through the support of the activity funds, you can become a growth partner (ie, a fan) of the user. In one embodiment, the funding was carried out by clicking the funding button on the user's profile screen, but the present invention is not limited thereto, and as shown in FIG. can also be carried out.

4A to 4C are diagrams illustrating a funding and equity acquisition process executed among users in a social networking service according to an embodiment of the present disclosure.

In the present disclosure, the user may become another user's funding subject and growth partner or fan by clicking the funding button on the other user profile screen displayed through the SNS app running on the user terminal. In addition, each user may check the details of funding received from other users and the details of funding provided by the user to other users in the funding portfolio displayed on the user's profile screen. Hereinafter, with reference to the drawings, a funding procedure among users in the system of the present disclosure will be described in detail.

As shown in Fig. 4a, user B 420 clicks the funding button displayed on the profile screen of user A 410 through the SNS app or clicks the funding button in the individual content uploaded by user A 410, Funding may be paid. In this case, the remaining amount excluding the deduction rate (x) of the funding amount may be paid to the user A as the funding receipt amount. In one embodiment, the deduction rate may be operated in a fixed manner, but is not limited thereto, and may be operated in a flexible form depending on other objective indicators.

When user B 420 pays a funding amount to user A 410 , user B 420 may obtain a share for a reward for a future activity of user A 410 as a reward for the funding action. In this case, the stake percentage y% may be calculated as a ratio of the funding amount of the user B 420 to the total funding amount that the user A 410 has received so far. The stake is automatically calculated and applied again if the total funding amount of the funding target changes due to additional funding by other users in the future.

In addition, when user B 420 pays funding to user A 410, the amount equal to the deduction rate (x) excluded from the funding receipt is a reserve pool 450 for the purpose of user activity reward. ) can be stored and managed in the coin server. The reserve 450 may be paid as a reward for the activities of the SNS users including the user A 410 in the form of an indirect activity reward by a predetermined activity reward system. Indirect activity compensation is paid from the reserve created through deduction of funding, and the amount to be paid to users can be determined based on objective data. For example, the price may be set based on the quality of the user's content, the number of reactions to the content of other users, and the like.

For example, as shown, user B 420 may become a fan of user A 410 by funding 400 fancoin to user A 410 . In this case, user A 410 obtains the remaining amount after subtracting x% of the deduction rate from 400 fancoins as the funding receipt, and user B 420 compares the total funding of user A 410 with user B 420. By calculating the ratio of the funded funds, it is possible to obtain a distribution share corresponding to 100% of the user A 410 .

Next, as shown in FIG. 4B , another user C 430 funds 600 fan coins by clicking the funding button displayed on the profile screen or uploaded content of user A 410 displayed on the SNS app installed on the user terminal. , may be another fan of user A 410 . Of the 600 fan coins funded by user C 430 , an amount equal to x% of the deduction rate may be stored as the reserve 350 .

In this case, user A 410 obtains an additional funding receipt after deducting the deduction rate from 600 Fan Coins, and the amount of funding received becomes an amount excluding the deduction from 1,000 Fan Coins. Accordingly, the total funding amount of user A 410 is different, and accordingly, the distribution share of users who have automatically funded is calculated accordingly, and user C 430 acquires 60% of the share of user A 410 . On the other hand, the stake ratio of user A 410 owned by user B 420, who was a fan of user A 410, is changed to 40%.

Next, as shown in FIG. 4c, another user D 440 funds 1,000 fan coins by clicking the funding button displayed on the profile screen or uploaded content of user A 410 displayed on the SNS app installed on the user terminal. , may be another fan of user A 410 . Of the 1000 fan coins funded by user D 540 , an amount equal to x% of the deduction rate may be stored as the reserve 450 .

In this case, user A 410 obtains an additional funding receipt excluding the deductible from 1,000 Fan Coins, and the amount of funding received becomes the 2,000 Fan Coins minus the deductible. Accordingly, the total funding amount of user A 410 is different, and accordingly, user D 440 obtains 50% of the share of user A 410 by calculating the distribution share of users who have automatically funded it again. On the other hand, the stake ratios of user A held by user B 420 and user C 430, who were fans of user A 410, are changed to 20% and 30%, respectively.

As such, when the number of users (funding subjects or fans) and the amount of funding that have been funded for a specific user increases or decreases, the proportion of shares held by the existing funding entities increases or decreases accordingly. As described above, the funding ratio (or equity ratio) of other users for a specific user may be used for distribution of activity profits to be described below.

5 is a diagram illustrating a procedure for distribution of an activity reward executed among users in a social networking service according to an embodiment of the present disclosure.

In the present disclosure, the activity compensation includes direct activity compensation such as indirect activity compensation by the activity compensation system and sales revenue of goods and contents, advertisement fees received from the P2P advertiser 550 or donations from other users 560 . At this time, the indirect activity compensation may be paid from the reserve 570 made through the funding deduction.

In the present disclosure, a specific user can distribute a certain percentage (z%) of the activity reward that increases in proportion to the amount of his or her activity (eg, content creation, transaction and advertisement) according to the funding shares of other users. can In an embodiment, a certain percentage (z%) of the activity reward may be operated in a fixed manner, but is not limited thereto and may be operated in a flexible form. For example, a specific user may maintain 50% of his/her activity reward as his/her activity revenue, and distribute the remaining 50% of the activity reward to funding entities according to his/her stake.

As shown in FIG. 5 , user A 510 funds 50% (eg, 2,000 fan coins) of the activity compensation (eg, 4,000 fan coins) obtained so far to user A 510 and holds a stake. It can be distributed to other users B 520 , C 530 , and D 540 . That is, user A 510 gives 50% of the activity reward to users B 520 , C 530 , and D 540 according to their shares of 20%, 30%, and 50%, respectively, 400 fancoins, 600 Fan Coins, 1,000 Fan Coins can be distributed.

6 is a flowchart illustrating a procedure for proposing and accepting advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure, and FIGS. 7A to 7I are views in the social networking service according to an embodiment of the present disclosure. It is a diagram illustrating a user interface of an application showing a procedure for proposing and accepting advertisement posting for a user's profile.

In the SNS app according to the present disclosure, each user posts an advertisement to a user who has received a lot of funding or generated attention-grabbing content, or a user who has many followers (eg, "power creator" or "influencer"). can suggest For example, after clicking an advertisement button in a specific user's profile in an SNS app, the advertisement content may be directly created or uploaded, and a price (eg, number of coins) for the advertisement may be proposed. In response, when a specific user accepts the advertisement posting offer, the advertisement content or related link is posted on the user's profile, and the proposed price can be credited as advertisement revenue. In this case, when a specific user accepts the advertisement posting proposal, instead of prepaying the suggested price before posting of the advertisement content, the proposed price may be paid after the advertisement content posting is executed.

In step S610, the user may generate advertisement content and determine a price. For example, as shown in FIG. 7A , the user clicks the advertisement button 710 (eg, “AD”) in the profile of another user (eg, “Jessikim”) displayed on the screen of the terminal through the SNS app. , can initiate an advertisement posting proposal 720 . As shown in FIG. 7B , when an advertisement button 710 is clicked on the user's ("Jessikim") profile, advertisement content is directly generated (eg, "Arabica coffee essence?" and a related image are input) , add an ad-related link 722 (eg, click the "Custom Link" button and enter "http://arabica.coffee"), set the ad posting period 724 (eg, In "Set Duration" click "1 week"), you can set the advertising price 726 (eg, enter "100" coins in "Set the Price").

In step S620, the user may propose to post the generated advertisement content to another user. As shown in FIG. 7B , if various advertisement conditions are set in the user profile of the user (“Jessikim”) and the advertisement suggestion button 728 (eg, “Submit Your Proposal” button) is clicked, the user of the corresponding profile An advertisement posting suggestion 720 is sent. As shown in FIG. 7C , when an advertisement posting proposal 720 is transmitted, a notification window 730 informing that the advertisement posting proposal 720 has been successfully transmitted may be displayed on the screen of the SNS app. (eg "Success" display). As shown in FIGS. 7D and 7E , the user who proposed the advertisement posting displays a list 742 (eg, "AD/Proposal" tab) of the advertisement postings proposed so far in his/her profile to display the conditions of the advertisement postings ( 744) and acceptance or not. If necessary, the user may cancel (746) the advertisement posting proposed by the user (eg, click the "Cancel Proposal" button).

In step S630, if the other user who has received the advertisement posting proposal accepts the advertisement posting proposal, the advertisement is posted in the user's profile. As shown in FIG. 7F , another user (“Jessikim”) may check a list 752 of advertisement posting proposals that have been received so far in their profile (eg, click the “AD/Received” tab). As shown in Fig. 7G, when another user accepts a specific advertisement posting offer (eg, clicks the "Accept" button of the advertisement posting proposal displayed in the "AD/Received" cap), as shown in Fig. 7H, that user Accepted advertisement content or a related link 760 is posted on the profile screen of (eg, "the essence of Arabica coffee?", related images and links are displayed). When another user clicks on an advertisement content or a related link posted on the user's ("Jessikim") profile, as shown in Fig. 7i, an advertisement page 770 (eg, "arabica.coffee") associated with the link may be displayed on the screen of the SNS app.

In the above-described embodiment, it has been described that the advertisement content, period, and price are set in step S610, but the advertisement posting proposal content is not limited thereto. The user may select and propose one of various advertising fee charging methods to the owner of the profile. For example, when an advertisement content or advertisement link posted in a specific user's profile is clicked, a method of additionally adding an advertisement fee to the user who generated the clicked advertisement may be proposed. As such advertising fee addition methods, CPC (cost per click), CPA (cost per action), CPI (cost per install), CPE (cost per engagement), CPS (cost per sale), CPM (cost per mille) , any one of various methods such as cost per time (CPT) may be used.

In an embodiment, two or more methods of adding an advertisement fee for advertisement content or advertisement link may be applied overlappingly. For example, when the method of adding an advertisement fee for advertisement content or advertisement link posted to a specific user's profile is CPM, the advertisement may be stopped midway when the CPC method of the same standard is exceeded. Achieving 1,000 clicks even if the advertisement exposure does not reach 1,000 times by applying the CPM charge method in which the posted advertisement content or advertisement link is exposed 1,000 times and the CPC charge method in which the advertisement content or advertisement link is clicked 1,000 times You can stop posting advertisements.

The techniques described herein may be implemented by various means. For example, these techniques may be implemented in hardware, firmware, software, or a combination thereof. Those skilled in the art will further appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the disclosure herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

In a hardware implementation, the processing units used to perform the techniques include one or more ASICs, DSPs, digital signal processing devices (DSPDs), programmable logic devices (PLDs). ), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, electronic devices, other electronic units designed to perform the functions described herein. , a computer, or a combination thereof.

Accordingly, the various illustrative logic blocks, modules, and circuits described in connection with the disclosure herein may include general purpose processors, DSPs, ASICs, FPGAs or other programmable logic devices, discrete gate or transistor logic, discrete hardware components, or may be implemented or performed in any combination of those designed to perform the functions described herein. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, eg, a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in association with a DSP core, or any other such configuration.

In firmware and/or software implementations, the techniques include random access memory (RAM), read-only memory (ROM), non-volatile random access memory (NVRAM), PROM ( on computer readable media such as programmable read-only memory), erasable programmable read-only memory (EPROM), electrically erasable PROM (EEPROM), flash memory, compact disc (CD), magnetic or optical data storage devices, etc. It may be implemented as stored instructions. The instructions may be executable by one or more processors, and may cause the processor(s) to perform certain aspects of the functionality described herein.

If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a computer. By way of non-limiting example, such computer readable medium may contain RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or desired program code in the form of instructions or data structures. may include any other medium that can be used for transport or storage to a computer and can be accessed by a computer. Also, any connection is properly termed a computer-readable medium.

For example, if the software is transmitted from a website, server, or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, wireless, and microwave, the coaxial cable , fiber optic cable, twisted pair, digital subscriber line, or wireless technologies such as infrared, radio, and microwave are included within the definition of a medium. As used herein, disk and disk include CD, laser disk, optical disk, digital versatile disc (DVD), floppy disk, and Blu-ray disk, where disks are usually Data is reproduced magnetically, whereas discs reproduce data optically using a laser. Combinations of the above should also be included within the scope of computer-readable media.

A software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. An exemplary storage medium may be coupled to the processor such that the processor can read information from, or write information to, the storage medium. Alternatively, the storage medium may be integrated into the processor. The processor and storage medium may reside within the ASIC. The ASIC may exist in the user terminal. Alternatively, the processor and the storage medium may exist as separate components in the user terminal.

The previous description of the disclosure is provided to enable any person skilled in the art to make or use the disclosure. Various modifications to the disclosure will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to various modifications without departing from the spirit or scope of the disclosure. Accordingly, this disclosure is not intended to be limited to the examples set forth herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Although example implementations may refer to utilizing aspects of the presently disclosed subject matter in the context of one or more standalone computer systems, the subject matter is not so limited, but rather in connection with any computing environment, such as a network or distributed computing environment. may be implemented. Still further, aspects of the presently disclosed subject matter may be implemented in or across a plurality of processing chips or devices, and storage may be similarly affected across the plurality of devices. Such devices may include PCs, network servers, and handheld devices.

Although subject matter has been described in language specific to structural features and/or methodological acts, it will be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts set forth above. Rather, the specific features and acts described above are set forth as example forms of implementing the claims.

Although the method mentioned in this specification has been described through specific embodiments, it may be implemented as computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all types of recording devices in which data readable by a computer system is stored. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical data storage device. In addition, the computer-readable recording medium is distributed in a computer system connected through a network, so that the computer-readable code can be stored and executed in a distributed manner. And, functional programs, codes, and code segments for implementing the embodiments can be easily inferred by programmers in the art to which the present invention pertains.

Although the present disclosure has been described in connection with some embodiments herein, it should be understood that various modifications and changes can be made without departing from the scope of the present disclosure as understood by those skilled in the art to which the present invention pertains. something to do. Further, such modifications and variations are intended to fall within the scope of the claims appended hereto.

100: Advertising and content trading system
110: coin management server
120: Internet
130: user terminal
140: content and advertisement management server

Claims (10)

A method for executing activity rewards and advertising transactions in a social networking service, comprising:
calculating, by a coin server, a deduction rate of a funding amount to prepare a reserve for an activity compensation payment of users of the social networking service;
transmitting, by the terminal of the first user, at least a portion of the coins held by the first user to the terminal of the second user as a funding amount for acquiring a share of the second user;
calculating, by the coin server, a share of the first user, which is a ratio of the funding transmitted by the first user among the total funding received by the second user;
providing, by the terminal of the second user, a share to the first user according to the share ratio of the first user; and
distributing, by the second user's terminal, at least a portion of an activity reward rewarded by the second user, to the first user according to the share ratio of the first user;
wherein the reserve is an amount deducted from the funding based on the deduction rate, and the activity compensation is paid from the reserve.
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The method further comprising: setting, by the coin server, at least a portion of an activity reward rewarded by the second user as an activity reward directly, according to the share ratio of the second user held by the first user.
4. The method of claim 3,
estimating, by the coin server, an indirect activity reward to be paid for activity of users of the social networking service in the reserve according to a predetermined activity reward system.
A system for executing an activity reward and advertisement transaction in a social networking service, for calculating a deduction rate of a funding amount exchanged between users of the social networking service to prepare a reserve for payment of an activity reward for users of the social networking service a deduction rate calculation unit;
an interest rate calculation unit for calculating an interest rate that is a percentage of the funding money transmitted by another user among the total funding received by any one of the users; and
Comprising a reward estimating unit for estimating an activity reward to be distributed to the other users or an activity reward according to the activities of the users according to the calculated share ratio,
wherein the reserve is an amount deducted from the funding based on the deduction rate, and the activity reward is paid from the reserve.
6. The method of claim 5,
The system of claim 1, wherein the reward estimating unit directly sets at least a portion of the activity reward rewarded by the second user as an activity reward according to a share ratio of the second user held by the first user among the users.
6. The method of claim 5,
The system, wherein the reward setting unit sets an indirect activity reward to be paid for the activities of the users from the reserve according to a predetermined activity reward system.
6. The method of claim 5,
and a database for storing and managing the deduction rate, the stake rate, and the activity reward.
9. The method of claim 8,
The reserve, the funding, and the activity reward are implemented in an Ethereum-based blockchain cryptocurrency or an electronic virtual currency.
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