KR102285235B1 - Market system for social benefit and method for operating the same - Google Patents

Abstract

The present invention provides a user terminal for receiving public interest activity information for social public interest activities performed by a user and a public interest activity authentication unit that performs an authentication procedure using the public interest activity information, and authentication success based on the public interest activity information A point control unit for giving the user a point corresponding to the public interest activity information, an order processing unit for receiving an order for the seller's product using the user's points as a payment method, and the seller's product when the user places an order It provides a market system for the public interest, including a market server including a question management unit that provides question data to the user and allows the user's order to be made only when an answer from the user is completed.

Description

MARKET SYSTEM FOR SOCIAL BENEFIT AND METHOD FOR OPERATING THE SAME}

The present invention relates to a market system for social welfare and a method of operation thereof, and more particularly, by providing points to a user who engages in public interest activities and using the points to purchase a seller's product, the user participates in social and public interest activities It relates to a market system for the public good that can encourage

In order to encourage members of society to participate in activities for the public interest, in the past, direct public relations activities were conducted through public service advertisements, etc. .

For example, in the prior art, as shown in FIG. 1 , points (or mileage) are paid to members who have engaged in social welfare activities using the market system 10, and the members who received the points use this to sell product sellers. By making it possible to purchase products provided free of charge, members who have performed public interest activities are rewarded to encourage social members to participate in social public interest activities.

However, although the conventional market system 10 can encourage individuals who have engaged in social welfare activities to participate in public interest activities, the seller (or company) is encouraged to donate or provide products to the market system 10 or the platform. There are limits to what can be done.

Therefore, the necessity to solve the above limitations or problems for vitalization of social and public interest activities is emerging.

US 10-2008-0018746 A1

The present invention encourages members to participate in social public interest activities by giving points for purchasing products to members who have performed public service activities, and the seller who provides the product to the buyer also pursues profit as part of the business activity while pursuing the seller's It is intended to provide a market system for the public good that can induce product donation and its operation method.

In order to solve the above problems, the present invention includes a user terminal that receives public interest activity information on social public interest activities performed by a user and a public interest activity authentication unit that performs an authentication procedure using the public interest activity information, and the public interest activity information A point control unit that grants the user a point corresponding to the public interest activity information upon successful authentication based on the It provides a market system for the public interest, including a market server including a question management unit that provides question data about the seller's product to the user when ordering, and allows the user's order to be made only when an answer from the user is completed. .

According to an embodiment, the question management unit extracts one corresponding to at least a part of the member information based on the member information about the user from among the question data about the product, and provides the extracted question data to the user can do.

According to an embodiment, the member information may include at least one of a name, date of birth, and address for identification of the user, and at least one of gender, age, residence area and occupation for product marketing of the seller.

According to an embodiment, the question data may include a question about the seller's product to promote the seller's product, or a questionnaire about the user to utilize the seller's marketing.

According to an embodiment, the question management unit may prevent the user's abusing behavior by preventing the user's answer to the question data from being completed within a predetermined time.

According to an embodiment, the question management unit, when providing the second question data again after the answer to the first question data provided to the user is completed, at least a portion of the first and second question data is not overlapped. can prevent it

In addition, the present invention includes the steps of: (a) receiving, by the user terminal, public interest activity information on social and public interest activities performed by the user; (b) the market server performing an authentication procedure using the public interest activity information , (c) the market server granting points corresponding to the public interest activity information to the user upon successful authentication based on the public interest activity information, and (d) the market server pays the user's points receiving an order for a seller's product by means of a means, providing the user with question data about the seller's product when the user places an order, and allowing the user's order to be made only when an answer from the user is completed It provides a method of operating a market system for the public good, characterized in that.

According to an embodiment, the step (d) may include extracting one corresponding to at least a part of the member information based on member information about the user from among the question data about the product, and applying the extracted question data to the user. can be provided to

According to an embodiment, in the step (d), the user's abusing behavior may be prevented by preventing the user's answer to the question data from being completed within a predetermined time.

In addition, the present invention provides a computer-readable recording medium for recording a computer program for executing the operating method of the market system for the public interest.

According to the present invention, it is possible to encourage members to participate in social welfare activities by giving points for purchasing products to members who have performed public interest activities.

Relatively, the seller offers the product at a low price or free of charge, and instead, by asking potential consumers users to ask questions or surveys related to the product, the seller can promote the seller's own brand or promote the product to consumers of the product. Because there is an opportunity, the seller has the effect of inducing the seller to donate the product while pursuing profit as part of the business activity.

1 is a block diagram of a conventional market system for the public interest.
2 is a block diagram of a market system for social public interest according to an embodiment of the present invention.
3 is a diagram schematically showing the effect according to an embodiment of the present invention.
4 is an exemplary view of a screen in which a question is provided to a buyer according to an embodiment of the present invention.
5 is an exemplary view of a screen in which a questionnaire is provided to a buyer according to an embodiment of the present invention.
6 is a step-by-step flowchart of a method of operating a market system for social public interest according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are assigned to similar parts throughout the specification. In addition, throughout the specification, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

public interest for market system

2 is a block diagram of a market system for social public interest according to an embodiment of the present invention.

As shown in FIG. 2, the market system 100 for social welfare according to an embodiment of the present invention includes a user terminal 110 that receives information on public interest activities on social and public interest activities performed by a user, and public interest activities. Points are paid to users who have performed the , and points are paid to members who have engaged in public service activities, including the market server 120 that provides a platform that allows users to purchase products from sellers using points. By doing so, members can be encouraged to participate in social public interest activities.

However, since the components shown in FIG. 2 are not essential, a market system for the public good having more or fewer components may be implemented.

Hereinafter, each component will be described in turn.

The user terminal 110 according to an embodiment of the present invention is a terminal used by members who have performed social and public interest activities, and the user terminal 110 is not particularly limited in form or type whether it is fixed or mobile. However, it may include a communication means to transmit and receive various types of data with various types of terminals or servers located remotely such as the market server 140 .

Among the terms used in this specification, a user is a user who uses the market server 120 and a buyer who purchases a product provided by the seller. In this specification, the terms user and buyer are used interchangeably, but the user is We will use the term as the object.

On the other hand, the market server 120 according to an embodiment of the present invention is a means for providing a platform (for example, a website for online shopping, etc.) on which a buyer can purchase a product of a seller online, and the buyer is a user The product can be received by accessing the market server 120 using the terminal 110 and ordering and paying for the seller's goods registered on the market server 120 .

According to an embodiment, the seller may register the goods in the market server 120 using the seller terminal 130 , and the buyer may order and pay for the goods through the market server 120 . Thereafter, the market server 120 may perform a settlement procedure for the payment amount. However, in the market system according to an embodiment of the present invention, points paid to the buyer in response to social welfare activities are the payment means, so the market The server 120 may pay the seller other means (or points for sellers) other than the amount at the time of settlement.

Looking at the market server 120 in detail, the market server 120 receives public interest activity information input by the user from the user terminal 110 and uses the public interest activity information to perform an authentication procedure. The unit 121 and the point control unit 122 that grants the user a corresponding point (or a point for a purchaser) based on the public interest activity information when authentication is successful based on the public interest activity information; The order processing unit 123, which receives an order input for the seller's product using points as a payment method, provides the user with question data about the seller's product before the user's order, so that the user's order is made only when an answer from the user is completed. It may include a question management unit 124 that

A user may engage in an activity for the benefit of society or the public offline or online, and may input public interest activity information on this by using the user terminal 110 . Here, the public interest activity information refers to detailed information on public interest activities, and may include an activity type, an activity place, an activity period, and the like.

The public interest activity information may be transmitted to the market server 120 together with the user information (or login information), and the market server 120, specifically, the public interest activity authentication unit 121, transmits the public interest activity information. Based on this, the certification process for public interest activities can be carried out. The public interest activity authentication unit 121 is a means for authenticating the public interest activity performed by the user, and receives a public interest activity certificate related to public interest activity information from the user terminal 110 to verify the authenticity of the public interest activity certificate By discriminating and performing authentication for public interest activities, or by accessing the public interest activity authentication server 140 connected so as to be able to communicate, and comparing it with public interest performers pre-stored in the public interest activity authentication server on the basis of the user information, the actual user is in the public interest Authentication may also be performed based on whether an activity has been performed. To this end, the market server 120 may include user information, that is, a member information DB (not shown) including information such as name, date of birth or resident registration number, address for user identification.

The point control unit 122 pays points to members who have engaged in public interest activities to encourage members to participate in public interest activities, deducts points corresponding to the product value when purchasing products from sellers, or manages and controls user points. is a means

Therefore, the point control unit 122 stores the corresponding point value for each item such as the public interest activity information, specifically, the type of public interest activity, the activity period, the activity location, and the public interest activity authentication unit 121. When the public interest activity of the user is authenticated by the public interest activity information, the corresponding point values for each item can be added up and paid to the corresponding user based on the public interest activity information.

Conversely, when a buyer (or a user) purchases a product provided by the seller, points corresponding to the purchased product may be deducted from the points held by the purchaser.

In addition to this, points can be paid or deducted to users or sellers according to policies such as various purchase policies or sales policies, and the increase/decrease history of point values for each user or seller can be stored in the point DB (not shown). there is.

In addition, the point control unit 122 may supervise/monitor that points are given or deducted to the user in an illegal way, in addition to paying or deducting points to the user. Specifically, the point control unit 122 separately stores the details of points paid or deducted for each user or seller in an independent storage space that only the point control unit 122 can access, periodically or at the request of the manager. When the point control unit 122 compares and contrasts the accumulated point value for each user or each seller stored in the separate independent storage space and the stored point value for each user or each seller stored in the point DB and is not the same, It may be determined whether the points of the user or the seller are paid or deducted by an unauthorized entity other than the point control unit 122 . Furthermore, when the point values are different from each other as a result of comparison, the point control unit 122 may actively modify and change the values stored in the point DB based on the accumulated point values separately stored.

Meanwhile, the order processing unit 123 may receive a purchase order input for a product of the seller using the user's points as a payment method. When the order processing unit 123 receives an order input from a user for a registered seller's product (when buttons b11, b12, b21, and b22 shown in FIG. 4(a) or 4(b) are selected) , it is possible to process orders for seller's products by using the points received as a reward for social welfare activities as a payment method.

In addition, as shown in reference numerals b13 and b23 of FIGS. 4(a) and 4(b), the same user may not be able to purchase a product once purchased again or purchase it again within a certain time, but is not limited thereto. It goes without saying that the same product can be repurchased by the same user.

In this case, in order to provide an environment in which the user can purchase the seller's product with points, the product registration unit 125 may publish the product provided by the seller through a website or the like. Here, the product of the seller may be donated free of charge from the seller or the operator of the market server 120 may be purchased at a low price from the seller, but is not particularly limited.

However, in order for the seller to induce donation activities for the product, the market system 100 according to an embodiment of the present invention provides information about the seller's product when the user purchases the seller's product using points as a payment method. It may include a question management unit 124 that provides question data to the user and completes the user's order only when an answer from the user is completed.

That is, the question management unit 124 uses a question DB (not shown) that stores questions or surveys about the seller's product, and when a purchase order for a product is inputted from the user, a question or At least one of the questionnaires may be provided to the user to induce the user to answer the question or the questionnaire.

Here, the questions are, for example, as shown in Fig. 4(b), "What are the key ingredients and effects of cosmetics?", "When is the best time to use cosmetics effectively?" It is related to the product of the seller that the user wants to purchase, such as a quiz, and the introduction of the product is solved in the form of a quiz, so the seller can promote the product in a fun and effective way without additional advertising costs. Because it lasts for a long time, it has the advantage of being more effective than simple video or image advertisements.

In addition, the questionnaire is also, for example, as shown in Fig. 5(b), "What cosmetics are you mainly using now?", "What products would you like to be added?" As it is related to the seller's product, such as, etc., when the survey on the product is completed, the collected survey data is provided to the seller so that the seller can effectively utilize it for new product planning and marketing strategy establishment.

As a result, the question management unit 124 provides a question or questionnaire to the user when the user orders a product using the question DB, but may collect the user's answers to the question or questionnaire provided to the user, and the question management unit 124 ) may help the seller's business activities by providing it to the seller or the seller terminal 130 upon request.

That is, the seller provides the product to the operator of the market server 120 at a low price or free of charge, and instead allows the user, who is a potential consumer, to participate in questions or explanations about the product, so that the seller recognizes the brand of the seller as the user. Or, since it can have an opportunity to promote the product, the seller has the effect of inducing the seller to donate the product while pursuing profit as part of the business activity.

According to the present invention, as shown in FIG. 3 , the seller can give consumers the perception that the product is being promoted while supplying it to a platform where members who engage in social and public interest activities are, which is known as the seller or product through the publicity. Leading to this increasing effect, it has the effect of creating a series of virtuous circles in which sellers provide better products and better conditions to the market.

Meanwhile, according to an embodiment of the present invention, the question management unit 124 provides question data about the product to the user, and responds to at least some of the member information based on the user's member information from the question DB. extracted, and the extracted question data may be provided to the user.

As described above, the market server 120 includes a member information DB (not shown) storing user information, but the member information DB includes user information that can be utilized for marketing in addition to information for identifying the user. Information such as gender, age, residence area and occupation may be further included.

That is, when the question management unit 124 provides the user with a question or survey about the seller's product, by exposing only the question or survey targeted to the user (or buyer), a high satisfaction response to the question or survey fed back to the seller can be provided, which can enable sellers to establish marketing strategies for products more efficiently.

On the other hand, when the question management unit 124 provides a question or a questionnaire to the user, the question management unit 124 prevents the user's answer from being abusing or automatically answering the robot for a certain period of time. It is desirable not to complete it within. In other words, a certain amount of time is given for each question or individual survey so that the next question or survey does not move on even if an answer is completed, or a certain amount of time is given to one question set or survey set so that the Done button is not entered even after the answer is completed. can do.

In addition, when the question management unit 124 provides a question or questionnaire to the user, it is preferable that at least a part of the question or questionnaire provided to the user does not overlap with the question or questionnaire previously provided to the same user. In other words, even if users purchase the same product, they do not receive the same questions or surveys so that various feedbacks are delivered to the seller, so the seller can establish an efficient marketing strategy and provide users with various questions about the same product. By doing so, it is possible to effectively promote the product to consumers.

However, since the question management unit 124 extracts a limited number of questions or questionnaires from the stored question DB and provides them to the user, there may be a problem in that non-duplicate questions or questionnaires cannot be extracted. In this case, the question management unit 124 connects to a search site on the Internet, writes a query using keywords such as the manufacturer of the product, the model name of the product, or the name of the product, and in response to the query, such as a blog about the product, etc. It can be provided to the user by replacing the promotional article, and this can also be given a certain amount of time so that the completion button is not input within a certain time.

On the other hand, the market server 120 according to an embodiment of the present invention may include a payment/settlement unit 126 for paying for the seller's products ordered by the user with the user's own points and setting it.

The payment/settlement unit 126 when there is a user's order for the product registered by the product registration unit 125, the point control unit 122 pays by deducting the points corresponding to the product from the points held by the user, At the same time, settlement can be made to the seller. In this case, points corresponding to the product purchased by the user may be paid to the seller.

Accordingly, the point DB deducts and stores the points (or points for buyers) held by users who engage in public service activities, and at the same time increases the points (or points for sellers) held by the seller generated as the seller provides them to the buyer. can be saved.

Here, the seller's point functions the same as the buyer's point, so that the seller may use the seller's point to purchase a product provided by another seller, and according to another embodiment, the seller may use the seller's point By making a donation to the operator of the market server 120 , the operator of the market server 120 purchases a product provided by another seller using the points for the seller as a payment method and registers/users the product through the product registration unit 125 . may allow the purchase of the registered product, but the method or policy of its use is not particularly limited.

Meanwhile, the market system 100 according to an embodiment of the present invention may further include a seller terminal 130 corresponding to the user terminal 110 . The seller terminal 130 is a terminal used by the seller, and the user terminal 110 is not particularly limited in form or type whether it is fixed or movable. However, it may include a communication means to transmit and receive various types of data with various types of terminals or servers located remotely such as the market server 140 .

public interest for of the market system How it works

6 is a step-by-step flowchart of a method of operating a market system for social public interest according to an embodiment of the present invention.

As shown in FIG. 6 , the method of operating a market system for social public interest according to an embodiment of the present invention includes the step of receiving, by a user terminal, public interest activity information on social and public interest activities performed by the user (S110); Step (S120) of the market server performing an authentication procedure using the public interest activity information, a step of granting the user a point corresponding to the public interest activity information when the market server succeeds in authentication based on the public interest activity information (S130) ), and the market server receives an order for a seller's product using the user's point as a payment method, but only when the user's order provides question data about the seller's product to the user and an answer from the user is completed It may include the step of making the user's order (S140).

According to an embodiment of the present invention, the step S140 includes extracting a product corresponding to at least a part of the member information based on the member information about the user from among the question data about the product, and providing the extracted question data to the user, By exposing only the questions or questionnaires targeted to the user (or the buyer), it is possible to improve the efficiency of establishing a marketing strategy based on the questions or questionnaires fed back to the seller.

In addition, according to an embodiment of the present invention, in step S140, the user's abusing behavior can be prevented by preventing the user's answer to the question data from being completed within a predetermined time.

In addition, according to an embodiment of the present invention, in step S140, after the answer to the first question data provided to the user is completed, when the second question data is provided again, at least the first and second question data are You can make sure that some of them do not overlap.

However, the steps shown in FIG. 6 or the steps according to an embodiment of the present invention described above are not essential, so a method of operating a market system for the public good having more steps or fewer steps may be implemented. there is.

Since the description of each step overlaps with the above, the description thereof will be omitted and will be replaced therewith.

computer readable recording medium

The operating method of the market system for the social benefit according to an embodiment of the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium.

The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include a hard disk, a magnetic medium such as a floppy disk and a magnetic tape, an optical recording medium such as a CD-ROM, a DVD, and a magneto-optical medium such as a floppy disk. media), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform processing according to the present invention, and vice versa.

As above, preferred embodiments of the present invention have been described in detail with reference to the drawings. The description of the present invention is for illustrative purposes, and those of ordinary skill in the art to which the present invention pertains will understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention.

Therefore, the scope of the present invention is indicated by the claims to be described later rather than the above detailed description, and all changes or modifications derived from the meaning, scope, and equivalent concept of the claims are included in the scope of the present invention. should be interpreted

10, 100: market system 110: user terminal
120: market server 121: public interest activity authentication department
122: point control unit 123: order processing unit
124: question management department 125: product registration department
126: payment/settlement unit 130: seller terminal
140: public interest activity authentication server

Claims (10)

a user terminal for receiving public interest activity information on social and public interest activities performed by the user;
A public interest activity authentication unit that performs an authentication procedure using the public interest activity information, a point control unit that grants a point corresponding to the public interest activity information to the user upon successful authentication based on the public interest activity information, and the user; An order processing unit that receives an order for the seller's product using the points of the payment method, and when the user places an order, the user's order is completed only when the user provides question data about the seller's product to the user and the user completes an answer a market server comprising: a question management unit configured to be made; and
a seller terminal for registering the seller's product in the product register for free;
including,
The point control unit, when the user's order for the product registered by the product registration unit, deducts the points corresponding to the product from the user's holding points, and gives the seller points for the seller by the points corresponding to the purchased product. pay,
The product registration unit purchases a product provided by another seller using the seller points donated from the seller and posts the product,
The point control unit stores the increase/decrease details of the point value for each user in the point DB,
In order to monitor or supervise that the point control unit is granted or deducted to the user in an illegal way, the point details paid or deducted for each user are separately stored in an independent storage space accessible only by the point control unit,
It is characterized in that the accumulated point value for each user stored in the independent storage space periodically or at the request of an administrator is compared with each other and compared with each user's point value stored in the point DB to determine whether they are the same,
The question management unit, when providing the second question data again after the answer to the first question data provided to the user is completed, prevents at least a portion of the first and second question data from overlapping, The question data is a market system for the public interest, characterized in that the query data is accessed by accessing a search site on the Internet, a query using the name of the seller's product as a keyword, and some promotional articles in response to the query are borrowed and used. The method of claim 1,
The question management unit,
A market system for the public interest, characterized in that, from among the question data about the product, corresponding to at least a part of the member information is extracted based on the member information about the user, and the extracted question data is provided to the user . 3. The method of claim 2,
The member information includes at least one of a name, date of birth, and address for identification of the user, and at least one of gender, age, residential area and occupation for product marketing of the seller. Market for the public interest system. 3. The method of claim 2,
The question data is
A market system for the public interest, characterized in that it includes a question about the seller's product to promote the seller's product, or includes a questionnaire about the user to utilize the seller's marketing. The method of claim 1,
The question management unit,
A market system for the public interest, characterized in that the user's answer to the question data is not completed within a certain time to prevent the user's abusing behavior. delete (a) registering, by the seller terminal, the seller's product free of charge in the market server, where the product registration section of the market server posts the product provided by the seller so that the user can purchase the seller's product with points; ;
(b) receiving, by the user terminal, information on public interest activities on social and public interest activities performed by the user;
(c) performing, by the market server, an authentication procedure using the public interest activity information;
(d) granting, by the market server, a point corresponding to the public interest activity information to the user upon successful authentication based on the public interest activity information; and
(e) the market server receives an order for a seller's product using the user's points as a payment method, provides the user with question data about the seller's product when the user places an order, and the user completes an answer allowing the user's order to be made only when;
including,
(f) the point control unit of the market server, when the user places an order for the product registered by the product registration unit, deducts the points corresponding to the product from the points held by the user, and points corresponding to the purchased product. paying the seller points for the seller; and
(g) the product registration unit, using the seller points donated from the seller to purchase a product provided by another seller and post the product;
further comprising,
(h) the point control unit, the step of storing the increase/decrease details of the point value for each user in the point DB;
(i) separately storing, by the point control unit, details of points paid or deducted for each user in an independent storage space accessible only to the point control unit in order to monitor or supervise that the point control unit is granted or deducted to the user in an illegal way; and
(j) determining whether the point control unit is the same by comparing the accumulated point value for each user stored in the independent storage space periodically or at the request of the administrator and the point value for each user stored in the point DB ;
further comprising,
In step (e), when the question management unit of the market server provides second question data again after the answer to the first question data provided to the user is completed, at least the first and second question data In order not to overlap part of the data, the second question data is characterized by accessing a search site on the Internet, writing a query using the name of the seller's product as a keyword, and borrowing some promotional articles from the response to the query. The operation method of the market system for the social public interest. 8. The method of claim 7,
Step (d) is,
A market system for the public interest, characterized in that, from among the question data about the product, corresponding to at least a part of the member information is extracted based on the member information about the user, and the extracted question data is provided to the user method of operation. 8. The method of claim 7,
Step (d) is,
A method of operating a market system for the public interest, characterized in that the user's answer to the question data is not completed within a predetermined time to prevent the user's abusing behavior. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 7 to 9.

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