KR102280215B1 - Method for Supporting Goods Purchase Using Moving Pictures, and Service Providing Server Used Thererin - Google Patents

Abstract

Disclosed are a method for supporting product purchase using a video and a service providing server used therefor. In the present invention, the service providing server receives a transmission request for video content provided through the service providing server from the purchaser terminal, and transmits the video content to the purchaser terminal, but also transmits related registered product information for each scene of the video content implemented through the process of According to the present invention, it is possible to maximize the effect of the advertisement by minimizing the viewer's objection to the advertisement using a moving picture as a medium. In addition, according to the present invention, it is possible to support the immediate purchase of a product of interest while watching a video.

Description

Method for Supporting Goods Purchase Using Moving Pictures, and Service Providing Server Used Thererin

The present invention relates to a product purchase support method using a video and a service providing server used therefor, and more particularly, by minimizing the viewer's objection to an advertisement using a video as a medium, it is possible to maximize the effect of the advertisement, It relates to a method for supporting product purchase using a video that enables immediate purchase of a product of interest while watching the video, and a service providing server used therefor.

Most of the advertisements using the conventional video media include video advertisements at the beginning or end of streaming or downloaded videos or during video playback, or by exposing advertisement banners or phrases on the skin of video players, or A form of fixedly inserting a specific advertisement text on a screen to be reproduced is common.

However, since the video media advertisement according to the prior art causes psychological rejection to the viewer of the video, there is a limitation in that the effect of the advertisement is relatively low compared to the advertisement cost.

Accordingly, it is an object of the present invention to maximize the effect of advertising by minimizing the viewer's objection to an advertisement using a video as a medium, and to support an immediate purchase of a product of interest while watching the video. It is to provide a method of supporting product purchase using a video and a service providing server used therefor.

According to an aspect of the present invention for achieving the above object, there is provided a product purchase support method using a video, comprising the steps of: (a) receiving, by a service providing server, a transmission request for video content provided through the service providing server from a purchaser terminal; and (b) transmitting, by the service providing server, the video content to the purchaser terminal, and transmitting related registered product information for each scene of the video content together.

Preferably, the method further comprises: (c) receiving, by the service providing server, product purchase information from a shopping mall server that sold the product when a product purchase is made based on the related registered product information.

On the other hand, the service providing server according to the present invention, the receiving unit for receiving a transmission request for the video content provided through the service providing server from the purchaser terminal; and a transmitting unit for transmitting the video content to the purchaser terminal, but also transmitting related registered product information for each scene of the video content.

Preferably, when a product purchase is made based on the related registered product information, the receiving unit receives product purchase information from a shopping mall server that sold the product.

According to the present invention, it is possible to maximize the effect of the advertisement by minimizing the viewer's objection to the advertisement using a moving picture as a medium.

In addition, according to the present invention, it is possible to support the immediate purchase of a product of interest while watching a video.

1 is a block diagram of a product purchase support system using a video according to an embodiment of the present invention;
2 is a functional block diagram showing the structure of a service providing server that provides a product purchase support service using a video according to an embodiment of the present invention; and
3 is a signal flow diagram illustrating an execution process of a product purchase support method using a video according to an embodiment of the present invention.

Hereinafter, the present invention will be described in more detail with reference to the drawings. It should be noted that the same components in the drawings are denoted by the same reference numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the gist of the present invention will be omitted.

1 is a block diagram of a product purchase support system using a video according to an embodiment of the present invention. Referring to FIG. 1 , the product purchase support system using a video according to an embodiment of the present invention includes a user terminal 300 , a purchaser terminal 400 , a service providing server 100 , and a shopping mall server 200 . .

First, the user terminal 300, a smart phone possessed by a user who wants to induce a purchase by a purchaser of the product by posting product information corresponding to a specific scene of the video content provided through the service providing server 100; It is a communication terminal, such as a PC.

On the other hand, the purchaser terminal 400 is a communication terminal such as a smart phone or PC possessed by a purchaser who purchases the product based on product information exposed in the process of reproducing the video content provided through the service providing server 100 . to be.

The service providing server 100 is a server installed and operated by a business operator that provides a product purchase support service using a video according to the present invention, and receives a request for posting product information corresponding to a specific scene of the video from the user terminal 300 . and receives product purchase information from the shopping mall server 200 when a product purchase is made based on product information posted to correspond to a specific scene of the video, and determines a reward for the user who posted the product information accordingly .

On the other hand, the shopping mall server 200 is a server of a shopping mall operator that is affiliated with a service provider according to the present invention, and a series of product information stored and registered in the shopping mall server 200 is provided by the service providing server 100 . It becomes possible to search through the user terminal 300 connected to.

2 is a functional block diagram showing the structure of a service providing server that provides a product purchase support service using a video according to an embodiment of the present invention. Referring to FIG. 2 , a service providing server 100 providing a product purchase support service using a video according to an embodiment of the present invention includes a receiving unit 110 , a storage unit 130 , a transmitting unit 150 , and a determining unit. (170).

First, the receiving unit 110 of the service providing server 100 receives a request for posting product information corresponding to a specific scene of a video provided through the service providing server 100 from the user terminal 300, and also the corresponding product information When a product purchase is made based on , the purchaser's product purchase information is received from the shopping mall server 200 that sold the product.

Meanwhile, the storage unit 130 of the service providing server 100 stores video content provided to the user terminal 300 or the purchaser terminal 400 , or link information of video content stored in an external server.

The transmission unit 150 of the service providing server 100 transmits video content or link information of the video content to the user terminal 300 or the purchaser terminal 400 according to the request of the user terminal 300 or the purchaser terminal 400 . perform the function

On the other hand, the determination unit 170 of the service providing server 100 performs a function of determining a compensation for the user when a purchase is made by a purchaser based on product information posted by the user in the video content.

3 is a signal flow diagram illustrating an execution process of a product purchase support method using a video according to an embodiment of the present invention. Hereinafter, a product purchase support method using a video according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3 .

Both the user and the purchaser are those who have completed membership registration for the product information providing service provided by the service providing server 100, and the storage unit of the service providing server 100 includes personal information such as IDs and passwords of the user and the purchaser. Each member registration information is stored.

A user who is a member of the product information providing service provided by the service providing server 100 is connected to the service providing server 100 through the user terminal 300 and logged in to the service provided by the service providing server 100 A search for video content is executed (S305).

As the user who has completed the search for video content selects specific video content, the transmitter 150 of the service providing server 100 transmits the video content to the user terminal 300 in a streaming manner (S310).

Accordingly, the user enjoys the corresponding video content through the user terminal 300 , and the user stops the video playback in a scene in which a specific product (eg, sunglasses) is exposed among the video playback screens.

On the other hand, when the user desires to register product sales information (online shopping mall information, price information, etc.) for the product included in the still screen of the video as product information related to the video, the user may use the user terminal 300 The product registration request icon displayed on the screen is selected, and accordingly, the service providing server 100 receives a product registration request from the user terminal 300 (S315).

Accordingly, the service providing server 100 provides a product information search window to the user terminal 300, and the user inputs “sunglasses” into the search window to search for product sales information (S320).

Accordingly, the receiving unit 110 of the service providing server 100 receives a search request message including the search keyword input by the user from the user terminal 300, and in this case, the service providing server 100 is affiliated with The product sales information stored in the shopping mall server 200 is searched, and the resultant product sales information is transmitted to the user terminal 300 (S335).

Meanwhile, in carrying out the present invention, when the service providing server 100 searches for product sales information, the service providing server 100 sends a product search request including a search keyword input by the user to the affiliated shopping mall server 200 . ) to (S325), and accordingly, the product search information executed by the shopping mall server 200 may be received from the shopping mall server 200 (S330).

Meanwhile, as shown in FIG. 5 , a user who receives various product sales information related to a search keyword through the user terminal 300 selects a product that is the same as or similar to a product in a still screen of a video from among the searched products.

As described above, when the user selects a specific product through the user terminal 300 , the user can check detailed sales information of the product selected by the user.

On the other hand, in the case where the screen stopped in step S310 (the reproduction scene in which the sunglasses are exposed) is reproduced in the future, when the user desires that the product sales information as a related product be provided to the purchasers together with the corresponding scene, The user selects the product information posting request icon displayed on the screen of the user terminal 300 .

Accordingly, the service providing server 100 receives a product information posting request from the user terminal 300 (S340), and thus the service providing server 100 displays the product information selected by the user with the video played in step S310 described above. As related product sales information, as shown in Table 1 below, it is registered in association with playback information of the corresponding video (S345).

No playback time Related registered product information User ID One 00:30 Sunglasses (shopping mall link information) Hwang07 2 01:35 Hat (shopping mall link information) Kim1234 3 02:07 Bag (shopping mall link information) Hong777

Specifically, in the storage unit 130 of the service providing server 100, information related to a specific video and registered product (so-called related registered product) information is stored as shown in Table 1 above, and Table 1 shows the information of the corresponding video. The product sales information (sunglasses shopping mall link information) related to the playback screen at the playback time '00:30' was posted by the user with the ID 'Hwang07' as related information of the video, and the playback time of the video was '01:35 The product sales information (link information on the hat's shopping mall) related to the playback screen at ' was posted by the user with ID 'Kim1234' as related information of the video, and the playback screen at '02:07' and It indicates that the related product sales information (the shopping mall link information of the bag) was posted by the user with the ID 'Hong777' as related information of the corresponding video.

Thereafter, while a buyer accessing the service providing server 100 through the purchaser terminal 400 searches for the video content provided by the service providing server 100 , as shown in Table 1 above, the video content in which the product sales information is related and registered. In the case of selecting (S350), the service providing server 100 transmits the related registered product information for each scene according to Table 1 together when transmitting the corresponding video content to the purchaser terminal 400 (S355, S360) .

Accordingly, when the purchaser views the corresponding video through the purchaser terminal 400 , the related registered product information as product sales information related to the currently played screen is sequentially displayed according to the reproduction time.

Specifically, at the reproduction time '00:30', sunglasses image and related shopping mall link information are provided to the buyer as related registered product information related to the reproduction screen, and at the reproduction time '01:35', as product information related to the reproduction screen, the hat of the hat is provided. The image and related shopping mall link information are provided to the purchaser, and at the reproduction time '02:07', the image of the bag and related shopping mall link information are provided to the purchaser as product information related to the reproduction screen.

As such, as the purchaser selects the related registered product information provided along with the video playback (S365), the purchaser terminal 400 connects to the server of the shopping mall selling the related registration product, and then the purchaser When the purchase of the corresponding product is determined through 400 , the shopping mall server 200 receives a product purchase request from the purchaser terminal 400 ( S370 ).

Meanwhile, in implementing the present invention, it is preferable that the product purchase request transmitted to the shopping mall server 200 in the above-described step S370 includes the user ID information that posted the related registered product information in Table 1 together. .

As described above, the shopping mall server 200 receiving the product purchase request from the purchaser terminal 400 confirms whether the purchase price has been paid and then approves the product purchase (S375). When the product purchase is completed in this way, the shopping mall server 200 transmits product purchase information of the corresponding product to the service providing server 100 (S380).

Meanwhile, in the product purchase information in step S380 described above, the product sales amount, the amount to be paid to the operator of the service providing server 100 as a sales fee according to the sales of the product, and the user ID information that posted the related registered product information of the product , it is preferable to include the ID information of the purchaser who purchased the corresponding product, product purchase time information, which is time information at which the shopping mall server 200 approves the product purchase, and purchase product type information.

The service providing server 100 receiving the product purchase information as described above from the shopping mall server 200 determines a compensation such as payment of a predetermined sales fee to the corresponding user based on the user ID information included in the product purchase information. do (S385).

As described above, according to the present invention, it is possible to minimize the feeling of rejection of the viewer who encounters an advertisement using a moving picture as a medium, thereby maximizing the effect of an advertisement using a moving picture as a medium.

In addition, according to the present invention, by supporting the immediate purchase of the product that the purchaser is interested in while watching the video, it is possible to achieve the effect of immediate sales increase according to the execution of the advertisement.

In addition, according to the present invention, the user can induce the purchaser to purchase the product by registering the related registered product information through the service providing server 100 , and a part of the fee paid from the shopping mall operator according to the purchaser's product purchase is paid. It is possible to receive distribution from the operator of the service providing server 100 .

In addition, the service providing server 100 that has received the product purchase information in step S380 from the shopping mall server 200 transmits the purchaser's ID information and product purchase time information included in the product purchase information in the above-described step S355. The product sales information in Table 1 related to the reproduced video may be added and registered as shown in Table 2 below (S390).

No playback time Related registered product information User ID Buyer ID purchase time One 00:30 Sunglasses (shopping mall link information) Hwang07 Choi789 19.5.4.13:00 2 01:35 Hat (shopping mall link information) Kim1234 Jang03 19.4.8.15:00 3 02:07 Bag (shopping mall link information) Hong777 Park137 19.5.5.19:00

Accordingly, when another purchaser selects the corresponding video content thereafter, when the service providing server 100 transmits the video content to the purchaser terminal 400, as shown in Table 2 above, additional registration is completed for each scene. Registered product information will be transmitted together.

Accordingly, when the purchaser views the video through the purchaser terminal 400, the related registered product information as product sales information related to the currently played screen is sequentially displayed according to the playback time, ID information of the first purchaser and purchase time information are displayed together.

Specifically, at the playback time '00:30', as related registered product information related to the playback screen, ID information (Choi789) and purchase time information (19.5.4.13) of the purchaser who first purchased the product along with sunglasses image and related shopping mall link information :00) is provided, and at the playback time '01:35', as product information related to the playback screen, ID information (Jang03) and purchase time information ( 19.4.8.15:00) is provided, and at the playback time '02:07', as product information related to the playback screen, the image of the bag and related shopping mall link information, along with the ID information of the buyer who first purchased the product (Park137) and Purchase time information (19.5.5.19:00) is provided.

Accordingly, the buyer is provided with the ID information of the pre-buyer who first purchased the product of interest to the buyer, and based on the ID information of the pre-buyer, by sending a message inquiring about the product evaluation opinion to the terminal 400 of the pre-buyer It is possible to obtain additional information about the product of interest.

In addition, the service providing server 100 receiving the product purchase information in step S380 described above from the shopping mall server 200 correlates the same information as the purchased product type information (eg, bag) included in the product purchase information. As registered product information, the video content stored in the storage unit 130 in a registered state in association with the video reproduction information or link information of the video content is searched (S395).

Thereafter, the service providing server 100 registers the searched buyer-customized video content or link information of the video content in the storage unit 130 in association with the buyer's ID information, and is included in the product purchase information in step S380 described above. The customized video content or link information of the video content may be transmitted to the purchaser terminal 400 in the same time period as the purchase time in the product purchase time information of the purchaser.

Accordingly, as the purchaser can enjoy the video content in which the product information of the same type as the corresponding product is linked and registered as related registered product information in the same time period as the time in which the purchaser purchased the specific product, the service providing server 100 ) can induce additional purchases of related products.

Terms used in the present invention are only used to describe specific embodiments and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

In the above, preferred embodiments and applications of the present invention have been shown and described, but the present invention is not limited to the specific embodiments and applications described above, and the present invention is not limited to the scope of the present invention as claimed in the claims. Various modifications may be made by those skilled in the art to which this belongs, of course, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

100: service providing server, 200: shopping mall server,
300: user terminal, 400: buyer terminal.

Claims (4)

(a) receiving, by a service providing server, a transmission request for video content provided through the service providing server from a purchaser terminal;
(b) transmitting, by the service providing server, video content to the purchaser terminal, and transmitting related registered product information for each scene of the video content together;
(c) receiving, by the service providing server, product purchase information from a shopping mall server that sold the product when a product purchase is made based on the related registered product information;
(d) the service providing server, the purchaser ID information included in the product purchase information, the information on the related registration product purchased by the purchaser, and the playback time of the video content corresponding to the information of the related registration product storing with information; and
(e) transmitting, by the service providing server, the ID information of the purchaser together with the information of the related registered product to another purchaser terminal where the video content is being reproduced
includes,
After step (e),
A product purchase support method using a video in which a message inquiring about product evaluation opinions is sent from the other purchaser terminal to the purchaser terminal based on the purchaser's ID information.
delete In the service providing server,
a receiving unit for receiving a transmission request for video content provided through the service providing server from a purchaser terminal; and
A transmitting unit that transmits video content to the purchaser terminal, and also transmits related registered product information for each scene of the video content
includes,
The receiving unit, when a product purchase is made based on the related registered product information, receives product purchase information from a shopping mall server that sold the product,
Further comprising a storage unit for storing the ID information of the purchaser included in the product purchase information together with the information on the related registration product purchased by the purchaser, and the playback time information of the video content corresponding to the information on the related registration product and
The transmitting unit transmits the ID information of the purchaser together with the information of the related registered product to another purchaser terminal where the video content is being reproduced,
A service providing server in which a message inquiring about product evaluation opinions is sent from the other purchaser terminal to the purchaser terminal based on the purchaser's ID information.
delete

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