KR102253240B1 - Advertisement managing apparatus, and control method thereof - Google Patents

Abstract

The present invention relates to an advertisement management device for organizing and providing a targeted advertisement for subscribers rather than regular advertisements for each channel in executing the IPTV service-based QTONE advertisement, and to an operating method thereof. The advertisement management device includes an organizing unit, a classifying unit, and a providing unit.

Description

Advertisement management device and its operation method {ADVERTISEMENT MANAGING APPARATUS, AND CONTROL METHOD THEREOF}

The present invention relates to a method for organizing and providing a targeting advertisement for a subscriber, not a regular advertisement regularly arranged for each channel, in executing a Q-tone advertisement based on an IPTV service.

Recently, with the development of Internet communication networks, IPTV services using the Internet communication networks have become popular.

The IPTV service refers to a service that provides a variety of information, moving picture contents, and broadcasts to a TV using the Internet, and can be seen as a type of digital convergence in terms of the convergence of the Internet and TV.

In order to use such IPTV service, it is necessary to have a set-top box that connects a display device (e.g. TV) to an Internet line, and through this, even people who are not familiar with computers can simply browse the Internet using a remote control, watch movies, and shop at home. , Home banking, online games, MP3, etc., various contents and additional services provided by the Internet can be provided.

Meanwhile, an advertisement transmission method in which advertisements arranged according to a predetermined advertisement schedule are sequentially transmitted to subscribers may be applied to the IPTV service as in the broadcast service.

That is, in the IPTV service, a Q-tone advertisement method in which the set-top box receiving the analog cu-tone signal transmitted by the program provider (PP) sequentially receives advertisements arranged on the corresponding channel rather than the main broadcasting of the channel being viewed. Is following.

However, in the case of such Q-tone advertisements, as described above, advertisements arranged sequentially according to the advertisement schedule are simply sent in bulk to subscribers, so the advertisement effect is small, and furthermore, this is the return on invested capital of the advertiser (ROI, Return On). Investment) will have a negative impact on IPTV service advertising by channel.

The present invention was created in view of the above circumstances, and an object to be reached in the present invention is to organize targeting advertisements for subscribers rather than regular advertisements regularly arranged for each channel in executing Qtone advertisements based on IPTV service. To provide.

An advertisement management apparatus according to an embodiment of the present invention for achieving the above object includes, as an ad group, a subscriber who is watching the specific channel based on the subscriber characteristics required by each targeting advertisement according to targeting advertisement programming for a specific channel. A classification unit to classify; And when an analog cutone signal transmitted from a program provider (PP) for transmitting a regular advertisement regularly arranged on the specific channel is confirmed, advertisement access information supporting simultaneous reception of targeting advertisements is stored in a set-top belonging to each advertisement group. It is characterized in that it comprises a providing unit to provide a box to receive a targeting advertisement matched for each advertisement group instead of the general advertisement.

Specifically, the advertisement management apparatus may further include an organizer for allocating different multicast IPs to each of the targeting advertisements to be arranged on the specific channel, and organizing the targeting advertisements for the specific channel.

Specifically, when the number of targeting advertisements to be programmed on the specific channel exceeds the number of allocatable multicast IPs, the organizer is divided into 2 program identifiers (PIDs) according to the MPTS (Multi-Program Transport Stream) method. One multicast IP may be allocated for the above targeting advertisements.

Specifically, the two or more targeting advertisements are advertisements in which the similarity between subscriber characteristics required by each targeting advertisement is greater than or equal to a threshold value, and the similarity between the subscriber characteristics is the coincidence of attribute values between two or more segments defining the subscriber characteristics. It can be determined by whether or not.

Specifically, the providing unit provides the advertisement access information including the digital identifier converted from the analog cutone signal to a set-top box, and advertisement instead of the general advertisement according to the digital identifier in the set-top box receiving the advertisement access information. Targeting advertisements matching for each group may be received.

Specifically, the set-top box is a multicast IP allocated to a targeting advertisement in the advertisement access information, and when a targeting advertisement matched for each advertisement group is not decoded as a result of access using at least one of a program identifier (PID). The general advertisement may be received according to an analog cue tone signal transmitted from a program provider.

In order to achieve the above object, a method of operating an advertisement management apparatus according to an embodiment of the present invention provides a subscriber who is watching the specific channel based on the subscriber characteristics required by each targeting advertisement according to the targeting advertisement programming for a specific channel. Classification step of classifying into ad groups; And when an analog cutone signal transmitted from a program provider (PP) for transmitting a regular advertisement regularly arranged on the specific channel is confirmed, advertisement access information supporting simultaneous reception of targeting advertisements is stored in a set-top belonging to each advertisement group. It characterized in that it comprises a providing step of providing a box to receive a targeting advertisement matched for each advertisement group instead of the general advertisement.

Specifically, the method may further include a scheduling step of allocating different multicast IPs for each of the targeting advertisements to be arranged on the specific channel, and scheduling the targeting advertisements for the specific channel.

Specifically, in the scheduling step, when the number of targeting advertisements to be programmed on the specific channel exceeds the number of allocable multicast IPs, the program identifier (PID) is classified according to the MPTS (Multi-Program Transport Stream) method. One multicast IP can be allocated for two or more targeting advertisements.

Specifically, the two or more targeting advertisements are advertisements in which the similarity between subscriber characteristics required in each targeting advertisement is greater than or equal to a threshold value, and the similarity between the subscriber characteristics is the coincidence of attribute values between two or more segments defining the subscriber characteristics. It can be determined by whether or not.

Specifically, in the providing step, the advertisement access information including the digital identifier converted from the analog cutone signal is provided to a set-top box, and instead of the general advertisement according to the digital identifier in the set-top box receiving the advertisement access information. Targeting advertisements matching for each advertisement group may be received.

Specifically, the set-top box is a multicast IP allocated to a targeting advertisement in the advertisement access information, and when a targeting advertisement matched for each advertisement group is not decoded as a result of access using at least one of a program identifier (PID). The general advertisement may be received according to an analog cue tone signal transmitted from a program provider.

Accordingly, according to the advertisement management apparatus and its operation method according to the present invention, in executing Q-tone advertisements based on IPTV service, targeting advertisements for subscribers, not regular advertisements regularly arranged for each channel, are organized using multicast IP. Accordingly, it is possible to increase the advertiser's return on investment (ROI) by increasing the advertising effect, thereby activating the attraction of advertisements for each channel of the IPTV service.

1 is an exemplary diagram for explaining an advertisement providing environment based on an IPTV service according to an embodiment of the present invention.
2 is a schematic configuration diagram of an advertisement management apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a method of operating an advertisement management apparatus according to an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 schematically shows an advertisement providing environment based on an IPTV service according to an embodiment of the present invention.

As shown in FIG. 1, in an IPTV service-based advertisement providing environment according to an embodiment of the present invention, a set-top receiving the same according to an analog cutone signal transmitted by a program provider 10 (PP, Program Provider) of a specific channel The box 40 follows the Q-tone advertisement method, which is an advertisement method in which the box 40 receives advertisements (hereinafter referred to as'general advertisements') sequentially arranged on a corresponding channel rather than the main broadcast being received from the specific channel.

In the Q-tone advertisement method, as in a broadcast service, general advertisements are arranged for each channel according to an advertisement schedule, and sequential transmission of general advertisements is executed according to the order of arrangement.

Therefore, the general advertisement transmitted to the set-top box 40 in the Q-tone advertisement method has a limitation that it cannot but transmit the same contents to the subscriber in a batch regardless of the subscriber characteristics (eg, interest, gender, age group, and residential area).

The limitation of this Q-tone advertising method is that the advertising effect of general advertising to subscribers is degraded, and furthermore, this decreases the return on investment (ROI) of advertisers, and in the end, it is negative even in attracting advertisements for each channel of IPTV service. Will have an effect.

Accordingly, in an embodiment of the present invention, as a method for enhancing the advertising effect in the Q-tone advertising method, it is intended to provide a targeted advertisement in consideration of subscriber characteristics rather than a regular advertisement.

To this end, in the IPTV service-based advertisement providing environment according to an embodiment of the present invention, a signal converter 20 for converting an analog cue tone signal transmitted by a program provider 10 of a specific channel into a digital identifier, and a targeting advertisement are provided. It may have a configuration including the advertisement management device 30.

Here, the signal converter 20 may be implemented in an integrated form with the advertisement management device 30, and in the following description, it is assumed that this is an integrated configuration.

The advertisement management device 30 refers to a server or device operated by a cable broadcasting service provider (S0, System Operator), and when an analog cue tone signal transmitted by the program provider 10 of a specific channel is confirmed, the corresponding channel is being watched. Targeting advertisements in consideration of subscriber characteristics may be provided to the set-top box 40.

When the advertisement management device 30 is implemented in the form of a server, for example, it may be implemented in the form of a web server, a database server, a proxy server, etc. One or more of various software to enable operation may be installed, and through this, it may be implemented as a computerized system.

As described above, in the IPTV service-based advertisement providing environment according to an embodiment of the present invention, through the above-described configuration, targeting advertisements other than regular advertisements regularly arranged on the corresponding channel can be provided and provided according to the analogue cue tone signal for a specific channel. Hereinafter, the configuration of the advertisement management device 30 for realizing this will be described in more detail.

2 shows a schematic configuration of an advertisement management apparatus 30 according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement management apparatus 30 according to an embodiment of the present invention includes a organizer 31 for organizing a targeting advertisement, a classification unit 32 for classifying an ad group, and providing a targeting advertisement. It may have a configuration including the providing unit 33.

All or at least a part of the configuration of the advertisement management device 30 may be implemented in the form of a hardware module or a software module, or may be implemented in a form in which a hardware module and a software module are combined.

Here, the software module may be understood as, for example, a command executed by a processor that controls an operation in the advertisement management device 30, and such a command may have a form mounted in a memory in the advertisement management device 30. There will be.

On the other hand, the advertisement management device 30 according to an embodiment of the present invention further includes a configuration of the communication unit 34, which is an RF communication module responsible for a practical communication function with other components in the advertisement providing environment, in addition to the above-described configuration. can do.

Here, the communication unit 34 includes, but is not limited to, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a codec chipset, and a memory. Any known circuit to perform may be included.

As a result, the advertisement management apparatus 30 according to an embodiment of the present invention can organize and provide a targeting advertisement other than a regular advertisement regularly arranged on a corresponding channel according to an analog cue tone signal for a specific channel through the above-described configuration. , Hereinafter, a more detailed description of each component in the advertisement management device 30 for realizing this will be continued.

The organizer 31 performs a function of organizing a targeting advertisement.

More specifically, the organizer 31 allocates different multicast IPs to each of the targeting advertisements to be transmitted on a specific channel, and organizes the targeting advertisements for the specific channel.

In this case, the organizer 31 may individually match and organize targeting advertisements (advertising clips) as many as the number of multicast IPs that can be allocated for a specific channel with each multicast IP.

However, in the case of organizing targeting advertisements for a specific channel as described above, it is necessary to consider the case where the number of targeting advertisements (advertising clips) to be organized exceeds the number of multicast IPs that can be allocated.

In this case, in an embodiment of the present invention, a multi-program transport stream (MPTS) method may be used.

That is, when the number of targeting advertisements to be programmed on a specific channel exceeds the number of allocable multicast IPs, the organizer 31 selects one multicast IP for two or more targeting advertisements classified by PID (Program Identifier). You can allocate the same.

Through this, two or more targeting advertisements to which the same multicast IP is allocated may be identified through a program identifier (PID) assigned to them in the same multicast IP-based access environment.

For example, if the available frequency band of one multicast IP is 100 Mbps and the frequency band required for one targeting advertisement transmission is 10 Mbps, the same multicast IP is allocated for up to 10 targeting advertisements, and thus the same multicast IP By allocating a unique PID to each targeting advertisement to which is assigned, it is possible to implement individual access of the targeting advertisement through the PID in the same multicast IP-based access environment.

Meanwhile, in the case of a targeting advertisement to which the same multicast IP is allocated in an embodiment of the present invention, it may be selected in consideration of the similarity between subscriber characteristics required by each targeting advertisement.

Here, the subscriber characteristics required in each targeting advertisement are information for specifying the advertisement target requested by the advertiser of the targeting advertisement.For example, two or more segments defining subscriber characteristics such as interests, gender, age group, and residential area are defined. Can include.

In selecting a targeting advertisement to which the same multicast IP is allocated as described above, consideration of the similarity between subscriber characteristics required by each targeting advertisement may be understood to match subscriber characteristics between subscribers connected to the same multicast IP.

To this end, when it is desired to allocate the same multicast IP to two or more targeting advertisements, the organizer 31 selects an advertisement with a similarity of more than a threshold between subscriber characteristics required in each targeting advertisement, and targets the selected targeting advertisement. The same monticast IP is allocated.

Here, the similarity between subscriber characteristics may be determined based on whether attribute values between two or more segments defining subscriber characteristics match as described above.

The classification unit 32 performs a function of classifying an ad group.

More specifically, when targeting advertisements for a specific channel are organized, the classification unit 32 classifies subscribers watching a specific channel into advertisement groups according to the characteristics of each subscriber.

In this case, the classification unit 32 may classify subscribers who are watching a specific channel into respective ad groups according to subscriber characteristics required by each targeting advertisement arranged on a specific channel.

That is, the classification unit 32 identifies subscribers that are confirmed to be watching a specific channel for which targeting advertisements have been programmed, and divides each subscriber to match subscriber characteristics required for each targeting advertisement that has been programmed, and is programmed in a specific channel. It categorizes ad groups that match each targeting ad one-on-one.

The providing unit 33 performs a function of providing a targeting advertisement.

More specifically, when the ad group classification for each targeting advertisement arranged in a specific channel is completed, the provision unit 33 stores advertisement access information supporting simultaneous reception of targeting advertisements in the set-top box 40 belonging to each ad group. Will be provided as.

At this time, when the analog cutone signal transmitted from the program provider 10 is confirmed for the transmission of general advertisements regularly arranged on a specific channel, the provision unit 33 transmits advertisement access information supporting simultaneous reception of targeting advertisements to each advertisement group. It is provided to the set-top box 40 belonging to the set-top box 40 so that the set-top box 40 can receive a targeting advertisement matched for each advertisement group instead of a general advertisement.

Here, the advertisement access information may include a multicast IP allocated to a targeting advertisement matched with each ad group, and a PID for distinguishing the targeting advertisement in an access environment of the same multicast IP.

In addition, the above-described advertisement access information may further include a digital identifier obtained by converting an analog cue tone signal transmitted from the program provider 10 into a digital signal.

That is, the providing unit 33 provides the advertisement access information including the digital identifier converted from the analog cutone signal to the set-top box 40, so that the set-top box 40 receiving the advertisement access information According to the identifier, it is possible to induce receiving a targeting advertisement matched for each advertisement group instead of a general advertisement.

In this regard, when checking the digital identifier, the set-top box 40 calls a player separate from the player for general advertisement playback, and matches the multicast IP and PID in the advertisement access information through the called player. By receiving and decoding the packet of the targeting advertisement, the subscriber can view the decoded screen (targeting advertisement).

On the other hand, the set-top box 40, when receiving such a targeting advertisement, when a packet of a targeting advertisement to be decoded during a set time period is not received as a result of access using the multicast IP and PID in the advertisement access information, the player for playing a general advertisement By switching to (Player) to allow viewing of general advertisements received according to analog cue tone signals, it is possible to prevent omission of advertisements in the execution of cue tone advertisements.

As described above, according to the configuration of the advertisement management device 30 according to an embodiment of the present invention, in executing the Q-tone advertisement based on the IPTV service, a general advertisement regularly arranged for each channel using multicast IP is By organizing and providing targeted advertisements for subscribers, it is possible to promote the promotion of advertisements for each channel of IPTV service by improving the advertiser's return on investment (ROI) through increased advertisement effect.

Hereinafter, a method of operating the advertisement management apparatus 30 according to an embodiment of the present invention will be described with reference to FIG. 3.

First, the organizer 31 allocates different multicast IPs to each of the targeting advertisements to be transmitted on a specific channel, and organizes the targeting advertisements for the specific channel (S10-S40).

In this case, the organizer 31 may individually match and organize targeting advertisements (advertising clips) as many as the number of multicast IPs that can be allocated for a specific channel with each multicast IP.

However, in the case of organizing targeting advertisements for a specific channel as described above, it is necessary to consider the case where the number of targeting advertisements (advertising clips) to be organized exceeds the number of multicast IPs that can be allocated.

In this case, in an embodiment of the present invention, a multi-program transport stream (MPTS) method may be used.

That is, when the number of targeting advertisements to be programmed on a specific channel exceeds the number of allocable multicast IPs, the organizer 31 selects one multicast IP for two or more targeting advertisements classified by PID (Program Identifier). You can allocate the same.

Through this, two or more targeting advertisements to which the same multicast IP is allocated may be identified through a program identifier (PID) assigned to them in the same multicast IP-based access environment.

For example, if the available frequency band of one multicast IP is 100 Mbps and the frequency band required for one targeting advertisement transmission is 10 Mbps, the same multicast IP is allocated for up to 10 targeting advertisements, and thus the same multicast IP By allocating a unique PID to each targeting advertisement to which is assigned, it is possible to implement individual access of the targeting advertisement through the PID in the same multicast IP-based access environment.

Meanwhile, in the case of a targeting advertisement to which the same multicast IP is allocated in an embodiment of the present invention, it may be selected in consideration of the similarity between subscriber characteristics required by each targeting advertisement.

Here, the subscriber characteristics required in each targeting advertisement are information for specifying the advertisement target requested by the advertiser of the targeting advertisement.For example, two or more segments defining subscriber characteristics such as interests, gender, age group, and residential area are defined. Can include.

In selecting a targeting advertisement to which the same multicast IP is allocated as described above, consideration of the similarity between subscriber characteristics required by each targeting advertisement may be understood to match subscriber characteristics between subscribers connected to the same multicast IP.

To this end, when it is desired to allocate the same multicast IP to two or more targeting advertisements, the organizer 31 selects an advertisement with a similarity of more than a threshold between subscriber characteristics required in each targeting advertisement, and targets the selected targeting advertisement. The same monticast IP is allocated.

Here, the similarity between subscriber characteristics may be determined based on whether attribute values between two or more segments defining subscriber characteristics match as described above.

Further, when the targeting advertisement arrangement for a specific channel is completed, the classification unit 32 classifies the subscribers watching the specific channel into advertisement groups according to the characteristics of each subscriber (S50-S60).

In this case, the classification unit 32 may classify subscribers who are watching a specific channel into respective ad groups according to subscriber characteristics required by each targeting advertisement arranged on a specific channel.

That is, the classification unit 32 identifies subscribers that are confirmed to be watching a specific channel for which targeting advertisements have been programmed, and divides each subscriber to match subscriber characteristics required for each targeting advertisement that has been programmed, and is programmed in a specific channel. It categorizes ad groups that match each targeting ad one-on-one.

Thereafter, when the ad group classification for each targeting advertisement arranged in a specific channel is completed, the provision unit 33 provides advertisement access information supporting simultaneous reception of the targeting advertisement to the set-top box 40 belonging to each ad group. Do (S70).

At this time, when the analog cutone signal transmitted from the program provider 10 is confirmed for the transmission of general advertisements regularly arranged on a specific channel, the provision unit 33 transmits advertisement access information supporting simultaneous reception of targeting advertisements to each advertisement group. It is provided to the set-top box 40 belonging to the set-top box 40 so that the set-top box 40 can receive a targeting advertisement matched for each advertisement group instead of a general advertisement.

Here, the advertisement access information may include a multicast IP allocated to a targeting advertisement matched with each ad group, and a PID for distinguishing the targeting advertisement in an access environment of the same multicast IP.

In addition, the advertisement access information may further include a digital identifier obtained by converting an analog cue tone signal transmitted from the program provider 10 into a digital signal.

That is, the providing unit 33 provides the advertisement access information including the digital identifier converted from the analog cutone signal to the set-top box 40, so that the set-top box 40 receiving the advertisement access information According to the identifier, it is possible to induce receiving a targeting advertisement matched for each advertisement group instead of a general advertisement.

In this regard, when checking the digital identifier, the set-top box 40 calls a player separate from the player for general advertisement playback, and matches the multicast IP and PID in the advertisement access information through the called player. By receiving and decoding the packet of the targeting advertisement, the subscriber can view the decoded screen (targeting advertisement).

On the other hand, the set-top box 40, when receiving such a targeting advertisement, when a packet of a targeting advertisement to be decoded during a set time period is not received as a result of access using the multicast IP and PID in the advertisement access information, the player for playing a general advertisement By switching to (Player) to allow viewing of general advertisements received according to analog cue tone signals, it is possible to prevent omission of advertisements in the execution of cue tone advertisements.

As described above, according to the operation method of the advertisement management device 30 according to an embodiment of the present invention, in executing a Q-tone advertisement based on an IPTV service, a general advertisement regularly organized for each channel by using a multicast IP By organizing and providing targeted advertisements to subscribers rather than to subscribers, it is possible to promote advertisement attraction for each channel of IPTV service by improving the advertiser's return on investment (ROI) through increased advertisement effect.

Meanwhile, the functional operations and implementations of the subject described in this specification are implemented as digital electronic circuits, or computer software, firmware, or hardware including the structures disclosed in this specification and structural equivalents, or at least one of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, i.e., one or more modules relating to computer program instructions encoded on a tangible program storage medium for controlling or executing by the control system. Can be implemented.

The computer-readable medium may be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials that affect a machine-readable radio wave signal, or a combination of one or more of them.

In the present specification, the term "system" or "device" encompasses all devices, devices, and machines for controlling data, including, for example, a programmable processor, a computer, or multiple processors or computers. In addition to the hardware, the control system may include, for example, a code constituting a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them, etc., to form an execution environment for a computer program upon request. .

Computer programs (also known as programs, software, software applications, scripts or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural language, and can be written as a standalone program or module, It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be within a single file provided to the requested program, or within multiple interactive files (e.g., files that store one or more modules, subprograms, or portions of code), or parts of files that hold other programs or data. (Eg, one or more scripts stored within a markup language document). The computer program may be deployed to run on one computer or multiple computers located at one site or distributed across a plurality of sites and interconnected by a communication network.

Meanwhile, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. -May contain all types of nonvolatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory can be supplemented by special purpose logic circuits or incorporated into it.

Implementations of the subject matter described herein include a backend component, such as a data server, or a middleware component such as an application server, or, for example, a web browser or graphical user that allows a user to interact with an implementation of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or a computing system that includes any combination of one or more of such back-ends, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, for example a communication network.

While this specification includes details of a number of specific implementations, these should not be construed as limiting to the scope of any invention or claimable, but rather as a description of features that may be peculiar to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination. Furthermore, although features operate in a particular combination and may be initially described as so claimed, one or more features from a claimed combination may in some cases be excluded from the combination, and the claimed combination may be a sub-combination. Or sub-combination variations.

In addition, although the present specification describes the operations in the drawings in a specific order, it is not understood that such operations should be performed in the specific order or sequential order shown in order to obtain a desirable result, or that all illustrated operations should be performed. Can not be done. In certain cases, multitasking and parallel processing can be advantageous. In addition, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the program components and systems described are generally integrated together into a single software product or packaged in multiple software products. It should be understood that you can

As such, this specification is not intended to limit the invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to these examples without departing from the scope of the present invention. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

According to the advertisement management apparatus and its operation method according to an embodiment of the present invention, in executing Q-tone advertisements based on IPTV service, target advertisements for subscribers, not regular advertisements regularly arranged for each channel, can be organized and provided. In that sense, as it goes beyond the limitations of the existing technology, it is an invention that has industrial applicability because the possibility of marketing or sales of the applied device is sufficient as well as the degree to be practically obvious as it exceeds the limitations of the existing technology. .

10: Program Provider
20: signal converter
30: advertisement management device
31: organization unit 32: classification unit
33: providing unit
40: set-top box

Claims (12)

By allocating different multicast IPs for each targeting advertisement to be arranged on a specific channel, targeting advertisements for the specific channel are arranged, and the number of targeting advertisements to be arranged on the specific channel is the number of multicast IPs that can be allocated. If it exceeds, the organizer allocates one multicast IP to two or more targeting advertisements classified by PID (Program Identifier) according to the MPTS (Multi-Program Transport Stream) method;
A classification unit for classifying subscribers watching the specific channel into ad groups based on subscriber characteristics required by each targeting advertisement according to the targeting advertisement arrangement for the specific channel; And
When an analog cue tone signal transmitted from a program provider (PP) for transmitting a regular advertisement regularly arranged on the specific channel is confirmed, advertisement access information supporting simultaneous reception of targeting advertisements is provided to a set-top box belonging to each advertisement group. And a provision unit configured to receive a targeting advertisement matched for each advertisement group instead of the general advertisement. delete delete The method of claim 1,
The two or more targeting advertisements,
This is an advertisement whose similarity between subscriber characteristics required in each targeting advertisement is greater than or equal to a threshold,
The similarity between the subscriber characteristics is,
Advertisement management apparatus, characterized in that it is determined whether or not attribute values between two or more segments defining the subscriber characteristics are matched. The method of claim 1,
The providing unit,
By providing the advertisement access information including a digital identifier converted from the analog cue tone signal to a set-top box, targeting advertisements matched for each advertisement group instead of the general advertisement in the set-top box receiving the advertisement access information are provided according to the digital identifier. Advertisement management device, characterized in that to receive. The method of claim 1,
The set-top box,
When a targeting advertisement matched for each advertisement group is not decoded as a result of access using at least one of a multicast IP allocated to a targeting advertisement in the advertisement access information and a program identifier (PID), an analog cutone signal transmitted from the program provider Advertisement management device, characterized in that receiving the general advertisement according to. By allocating different multicast IPs for each targeting advertisement to be arranged on a specific channel, targeting advertisements for the specific channel are arranged, and the number of targeting advertisements to be arranged on the specific channel is the number of multicast IPs that can be allocated. If it exceeds, the programming step of allocating one multicast IP to two or more targeting advertisements classified by PID (Program Identifier) according to the MPTS (Multi-Program Transport Stream) method;
A classification step of classifying subscribers watching the specific channel into ad groups based on subscriber characteristics required by each targeting advertisement according to the targeting advertisement arrangement for the specific channel; And
When an analog cue tone signal transmitted from a program provider (PP) for transmitting a regular advertisement regularly arranged on the specific channel is confirmed, advertisement access information supporting simultaneous reception of targeting advertisements is provided to a set-top box belonging to each advertisement group. And a providing step of receiving a targeting advertisement matched for each advertisement group instead of the general advertisement. delete delete The method of claim 7,
The two or more targeting advertisements,
This is an advertisement whose similarity between subscriber characteristics required in each targeting advertisement is greater than or equal to a threshold,
The similarity between the subscriber characteristics is,
The operation method of the advertisement management apparatus, characterized in that it is determined whether or not attribute values between two or more segments defining the subscriber characteristics are matched. The method of claim 7,
The providing step,
By providing the advertisement access information including a digital identifier converted from the analog cue tone signal to a set-top box, targeting advertisements matched for each advertisement group instead of the general advertisement in the set-top box receiving the advertisement access information are provided according to the digital identifier. Operation method of the advertisement management device, characterized in that to receive. The method of claim 7,
The set-top box,
When a targeting advertisement matched for each advertisement group is not decoded as a result of access using at least one of a multicast IP allocated to a targeting advertisement in the advertisement access information and a program identifier (PID), an analog cutone signal transmitted from the program provider According to the operation method of the advertisement management apparatus, characterized in that receiving the general advertisement.

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