KR102249958B1 - System and method for generating push notification message - Google Patents

Abstract

The present invention provides a method for generating a push phrase performed in a server, the method comprising: determining a user to receive a push phrase from among users stored in the server; Extracting the goods held by the user to receive the determined push phrase; Determining in-game content available as the extracted possession goods; Generating a push phrase for the determined push phrase receiving target user based on the determined in-game content and possession goods information; And transmitting the generated push phrase to a terminal of the determined push phrase receiving target user. Includes.

Description

Method and system for generating push phrases {SYSTEM AND METHOD FOR GENERATING PUSH NOTIFICATION MESSAGE}

The present invention relates to a method and system for generating a push phrase, and more particularly, to a method and system for generating a push notification message including in-game information to induce a user to access the game.

With the rapid spread of portable terminals and expansion of network networks, game services using the Internet can be used anytime, anywhere. In particular, as new games are released every day around the world in recent years, it has become an environment in which various game contents can be used.

With the release of a number of games of various genres, there is an opportunity for game users to experience various games. However, as a game company, it has been put in an environment where it is inevitable to make more efforts to prevent the churn of game users.

Game companies provide various promotions such as continuously updating game contents or providing events to prevent users from leaving. However, considerable attention has been paid to preventing users from leaving within a range that does not induce excessive billing.

In addition, a return event in consideration of equity with existing active users is being carried out while rewarding for returning to the game for users who have left the game.

Therefore, there is a need for research on a method of preventing users from leaving, as well as inducing them back to the game. In addition, there is a need for research on a method of providing emotional preferential sentiment that not only users who have left the game but also users who need to settle in the game are continuously managed by the game.

The present invention is to solve the problems of the prior art described above, and it is possible to generate a push phrase capable of providing interest to the game and information in the game to a user who needs information in the game.

In addition, as a game user, information about a game can be received, so that the game can be enjoyed with interest.

According to an embodiment of the present invention, there is provided a method for generating a push phrase performed in a server, the method comprising: determining a user to receive the push phrase from among users stored in the server; Extracting the goods held by the user to receive the determined push phrase; Determining in-game content available as the extracted possession goods; Generating a push phrase for the determined push phrase receiving target user based on the determined in-game content and possession goods information; And transmitting the generated push phrase to a terminal of the determined push phrase receiving target user.

In addition, in the determining of the user to receive the push phrase, a user who has no history of accessing the game for a predetermined number of days or more among users stored in the server is determined as the user to receive the push phrase.

In addition, in the determining of the user to receive the push phrase, a user who has played for less than a preset play time for a preset period of time among the users stored in the server is determined as the target user for receiving the push phrase.

In addition, in the determining of the content, the content in which the play ratio of the user to receive the push phrase is the highest among in-game content that can be used as the extracted possession product is determined.

In addition, the step of extracting an active user other than the currently leaving user from the friend list of the determined push phrase reception target user; Further comprising, based on the active user information, characterized in that generating a push phrase for the determined push phrase receiving target user.

Another embodiment of the present invention is a push phrase generation system, comprising: a push phrase receiving target user determining unit for determining a push phrase receiving target user from among users stored in a server; A possession product extracting unit for extracting a possession product of the determined push phrase reception target user; A content determination unit that determines in-game content that can be used as the extracted possession goods; A push phrase generation unit for generating a push phrase for the determined push phrase receiving target user based on the determined in-game content and possession goods information; And a communication unit that transmits the generated push phrase to a terminal of the determined push phrase receiving target user.

In addition, the push phrase reception target user determination unit determines, among users stored in the server, a user who has no history of accessing the game for more than a predetermined number of days as the push phrase reception target user.

In addition, the push phrase reception target user determination unit determines, among users stored in the server, a user who has played for less than a preset play time for a preset period as a push phrase receiving target user.

In addition, the content determination unit determines the content having the highest play ratio of the user to receive the push phrase from among in-game contents available as the extracted possession goods.

Further, a push phrase receiving target user friend extracting unit for extracting an active user other than a current leaving user from the determined push phrase receiving target user's friend list; It further comprises, wherein the push phrase generating unit is characterized in that generating a push phrase for the determined push phrase receiving target user based on the active user information.

The present invention relates to a method and system for generating a push phrase, and can generate a push phrase capable of inducing a user's interest in a game and providing in-game information.

In addition, as the game user can receive information on the game, there is an advantageous effect of having an interest in the game.

1 is a diagram conceptually showing a game service system according to an example of the present invention.
2 is a flowchart illustrating a process of generating a push phrase according to an example of the present invention according to the sequence of time.
3 is a block diagram conceptually showing the configuration of a game server according to an example of the present invention.
4 is a diagram illustrating a process of generating a push phrase according to an example of the present invention.
5 to 6 are diagrams showing push phrases generated according to an example of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" with another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included rather than excluding other components unless specifically stated to the contrary.

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized by using two or more hardware, or two or more units may be realized by one piece of hardware. Meanwhile,'~ unit' is not meant to be limited to software or hardware, and'~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example,'~ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. Components and functions provided in the'~ units' may be combined into a smaller number of elements and'~ units', or may be further separated into additional elements and'~ units'. In addition, components and'~ units' may be implemented to play one or more CPUs in a device or a security multimedia card.

The "user terminal" mentioned below may be implemented as a computer or portable terminal that can access a server or other terminal through a network. Here, the computer includes, for example, a notebook equipped with a web browser, a desktop, a laptop, and the like, and the portable terminal is, for example, a wireless communication device that guarantees portability and mobility. , IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet), LTE (Long Term Evolution) communication-based terminal, smart It may include all kinds of handheld-based wireless communication devices such as phones and tablet PCs. In addition, "network" refers to a wired network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or a mobile radio communication network or satellite It can be implemented with any type of wireless network such as a communication network.

1 is a diagram conceptually showing a game service system according to an example of the present invention.

1, in the game service system, the game server 100 and the game terminal 200 are connected through a network.

The game server 100 in the present invention is a server that services game content to the game terminal 200. In general, one game terminal 200 is connected to one game server 100 for one game, but one game terminal 200 is connected to a plurality of game servers, or a plurality of game terminals are connected to one game. It is also possible to be connected to the server 100.

The game terminal 200 in the present invention is a terminal of a game user who receives game content from the game server 100 and uses a game service. In the case of the game terminal 200, various electronic devices such as a PC, a MacBook, a smartphone, and a tablet may correspond to this, and an electronic device capable of implementing game content is sufficient.

The game server 100 and the game terminal 200 may be connected through a network. Data related to game content can be transmitted and received through a wired or wireless communication method. The game server 100 may continuously provide game content, game update information, and the like to the game terminal 200, and the game terminal 200 provides the game user's play information to the game server 100 to provide a game server. Game log information can be collected at (100).

The game server 100 may use the collected game log information in various aspects. For example, it is possible to use game log information to analyze illegal play records to take measures against illegal play users, or to provide convenient services for each game user.

The game terminal 200 may receive various information from the game server 100. In addition to general advertisement information, game information may be selectively received according to game user settings such as in-game information.

Among the information that the game user can selectively receive from the game terminal 200 is a push notification. In the case of push notification, as a method that is widely used for game marketing, there is update information about the game or for the purpose of promotion, the game company unilaterally provides game-related information to the game terminal 200 using the game server 100 I'm doing it.

However, in the case of such a push notification, it only includes marketing information or promotion information irrespective of the game play of the game user, and thus it is easy to become one-shot information that is not of interest to the game user.

Therefore, hereinafter, a method of generating a push phrase that induces a leaving user who is determined to not be interested in the game to return to the game will be described in detail.

2 is a flowchart illustrating a process of generating a push phrase according to an example of the present invention according to the sequence of time.

As shown in FIG. 2, the game server may determine a user to receive a push phrase from among users stored in the server (S210). The game server may collect and store information of game users playing the game, and may also collect and store access record information of each game user.

The game server may determine a user to receive the push phrase according to various criteria.

First, the game server may determine a game user who does not have a history of accessing the game for a predetermined period of time as a target user for receiving the push phrase. In the case of a condition in which there is no connection history, the decision can be made based on the business judgment that the connection will not be made in the future.

Table 1 below is a table showing the access history for each game user.

ID nickname Last access time ... P1DLM12KMOLDS A 2017-08-11 DMFOLMD1232X B 2017-07-01 SDLFMOEF11LKMF C 2018-11-23 APQDMZZSLMDLL D 2018-11-26

As shown in Table 1 above, final access time information can be collected for each game user who accesses the game server.For example, among them, users who do not have access history since 2018-01-01 are determined as target users for receiving push phrases. I can.

As another criterion, the game server may determine a user who has played the game for less than a preset play time during a preset period as a target user for receiving the push phrase. In this case, although the game is continuously or intermittently accessed, a time that is insufficient to determine that the game has been actually played may be set.

Table 2 below is a table showing play times for each game user.

ID nickname Last access time Play time in the last 3 months P1DLM12KMOLDS A 2017-08-11 0 DMFOLMD1232X B 2017-07-01 0 SDLFMOEF11LKMF C 2018-11-23 1 hour 20 minutes 10 seconds APQDMZZSLMDLL D 2018-11-26 9 hours 8 minutes 7 seconds

As shown in Table 2 above, access history and access time information for each game user may be extracted from the game log information under desired conditions, and may be used as basic data for determining a user to receive a push phrase.

For example, in order to obtain an item or product provided at a specific time in the game, a specific user may access only the corresponding time and acquire only an item or product without playing the game, so that the user may be determined as a target user for receiving a push phrase. .

As another criterion, a user who has not charged more than a certain amount for a certain period of time may be determined as a target user for receiving the push phrase. When it is determined that billing of a certain amount or more is necessary to sufficiently play the game, the user to whom the push phrase is received may be determined based on this criterion.

As another criterion, it is also possible to determine a user who can induce billing as a target user for receiving the push phrase. By analyzing the past game log, a user who has led to a billing behavior when accessing a game according to the push phrase may be determined as a target user for receiving the push phrase.

The above-described example is a description of a method of determining a user to receive a push phrase, and is not necessarily limited thereto, and it is necessary to note that a user to whom a push phrase is received may be determined based on various criteria.

The game server may extract the goods possessed by the determined push phrase receiving target user (S220).

In the present invention, possessed goods are goods included in in-game content, and refer to goods belonging to game users as a concept that includes both paid goods and free goods.

Table 3 below is a table showing the goods held by each game user.

ID nickname TARGET DEVICE DIAMOND RUBY GOLD P1DLM12KMOLDS A 2017-08-11 3000 18000 2900000 DMFOLMD1232X B 2017-07-01 2800 5000 150000

As shown in Table 3 above, the game server may collect information on the goods held by each game user for each of various goods. For example, diamonds can be paid goods, and rubies and gold can be free goods. Paid goods refer to goods that can be purchased through real money, and free goods refer to goods that can be purchased or obtained as in-game goods.

The game server may determine in-game content that can be used as the extracted possession goods (S230).

Among the in-game contents, there are contents that can be used only by paying for a paid or free goods, and the game server can extract contents that can be used as goods owned by the user to receive the push phrase from all contents in the game.

The game server may group all content in the game based on a specific criterion. For example, the game server can be classified into content related to a duel, content related to a raid, content related to an adventure mode, content related to an infinite dungeon, and content related to a guild room.

The game server can calculate the play ratio of the churning users for each grouped content group among the total content.

The game server may analyze the game log information of the user to receive the push phrase and calculate the weight of the play count, play time, consumption goods, etc. for each content group. For example, in the game server, user A who receives push phrases played 10% of the total gameplay on the arena, raid content 30%, adventure mode 5%, infinite dungeon 15%, guild room 3% You can calculate that you played with specific gravity.

The game server may determine a content group in which the play ratio of the user targeted for receiving the push phrase is the largest, and may determine the content as a content recommended to the user targeted for receiving the push phrase.

As a user targeted for receiving the push phrase, it is advantageous to recall the play memory while being familiar by receiving recommendations for content that has been played a lot at the time of play, rather than being recommended for updated or the latest unfamiliar in-game content information.

The game server may extract a product that can be consumed by a user targeted for receiving a push phrase from among products related to the determined content.

Table 4 below is a table showing examples of consumption products for each content.

Product ID product name Consumer goods
Kinds Consumption
Goods quantity relation
contents ITEM_002 Raid Equipment Set Package 10+1 DIAMOND 1000 Raid ITEM_003 PVP exclusive weapon package DIAMOND 1000 cartel ITEM_004 Raid Equipment Crafting Material Package DIAMOND 500 Raid ITEM_005 Raid Ticket RUBY 30 Raid ITEM_006 PVP tickets GOLD 50000 cartel ... ... ... ... ...

As described in Table 4 above, the game server can extract contents that can be used as goods held by the user to receive the push phrase, and can determine the most expensive product.

In Table 4, since the user targeted for receiving the push phrase has the largest proportion of the rate content, <raid equipment set package 10+1>, which is the most expensive product among raid-related products, may be determined.

The game server can calculate the value of various goods on a unified basis by calculating the value of each good at a constant rate. For example, a diamond:ruby:gold ratio such as 100:3000:25000 can be used to determine the most expensive product by calculating the value of different goods as a single criterion.

The game server may generate a push phrase for a user to receive the push phrase determined based on the determined in-game content and possession goods information (S240).

The game server may generate a push phrase by determining the goods, recommended content, and content-related products of the user to whom the push phrase is received, and combining it with a preset push phrase template.

The push phrase may include nickname information, possession goods, recommended content, and recommended product information of a user to receive the push phrase. However, if the game server cannot extract the recommended product information according to the above criteria, it may generate a push phrase excluding the recommended product information.

The game server may transmit the generated push phrase to the game terminal of the determined push phrase receiving target user (S250). As a user to receive the push phrase, it is possible to recall the memory of the game that has been played, and receive guidance information on the case of returning to the game again, and thus there is an advantageous effect of enabling guidance to return to the game.

3 is a block diagram conceptually showing the configuration of a game server according to an example of the present invention.

As shown in FIG. 3, the game server 100 includes a push phrase receiving target user determination unit 110, a possession product extraction unit 120, a content determination unit 130, a push phrase generation unit 140, and a communication unit 150. ) Can be included.

In the present invention, the push phrase reception target user determination unit 110 may determine a push phrase reception target user based on game log information of game users playing the game. The game log information includes access record information of game users, and the push phrase reception target user determination unit 110 may determine a push phrase reception target user based on the access record information.

The push phrase reception target user determination unit 110 may determine a push phrase reception target user based on various criteria, and such criteria may be determined by a business judgment of a game company.

First, the push phrase reception target user determination unit 110 may determine a game user who has no history of accessing a game for a predetermined period of time as a push phrase reception target user. In the case of a condition in which there is no connection history, the decision can be made based on the business judgment that the connection will not be made in the future.

In addition, the push phrase receiving target user determining unit 110 may determine a user who has played the game for less than a preset play time for a preset period as a push phrase receiving target user based on another criterion. In this case, although the game is continuously or intermittently accessed, a time that is insufficient to determine that the game has been actually played may be set.

In addition, as another criterion, the push phrase reception target user determination unit 110 may determine a user who has not charged more than a specific amount for a certain period as the push phrase reception target user. When it is determined that billing of a certain amount or more is necessary to sufficiently play the game, the user to whom the push phrase is received may be determined based on this criterion.

It should be noted that the method of determining the push phrase reception target user by the push phrase reception target user determination unit 110 is not limited to the above-described examples, and may determine the push phrase reception target user according to various criteria.

The possessed goods extractor 120 may collect information on the possession of a game user determined as a user to receive the push phrase. The possessed goods extraction unit 120 may collect information on the possession of goods of each game user for each of various goods. For example, diamonds can be paid goods, and rubies and gold can be free goods. Paid goods refer to goods that can be purchased through real money, and free goods refer to goods that can be purchased or obtained as in-game goods.

The content determination unit 130 may determine in-game content that can be used as the extracted possession goods.

Among the in-game content, there is a content that can be used only by paying for a paid product or a free product, and the content determination unit 130 may extract content that can be used as a possession product of a user to receive a push phrase from all in-game content.

The content determination unit 130 may group all content in the game based on a specific criterion. For example, the content determination unit 130 may divide into content related to a duel, content related to a raid, content related to an adventure mode, content related to an infinite dungeon, and content related to a guild room.

The content determination unit 130 may calculate a play weight of a user targeted for receiving a push phrase for each grouped content group among the total content.

The content determination unit 130 may analyze the game log information of the user to receive the push phrase and calculate the weight of the number of play, play time, consumption goods, etc. for each content group. For example, in the game server, user A who receives push phrases played 10% of the total gameplay on the arena, raid content 30%, adventure mode 5%, infinite dungeon 15%, guild room 3% You can calculate that you played with specific gravity.

The content determination unit 130 may determine a content group in which the play ratio of the user targeted for receiving the push phrase is the largest, and may determine the content as a content recommended to the user targeted for receiving the push phrase.

The content determination unit 130 may extract a product that can be consumed by a user to receive a push phrase from among products related to the determined content. The content determination unit 130 may extract content that can be used as a possession product of a user to receive the push phrase, and may determine the most expensive product.

The content determination unit 130 may calculate the value of various goods on a unified basis by calculating the value of each product at a constant rate. For example, a diamond:ruby:gold ratio such as 100:3000:25000 can be used to determine the most expensive product by calculating the value of different goods as a single criterion.

The push phrase generation unit 140 may generate a push phrase for a user to receive the push phrase determined based on the determined in-game content and possession product information.

The push phrase generation unit 140 may generate a push phrase in a manner that determines the possession goods, recommended content, and content-related products of the user to whom the push phrase is received, and combines it with a preset push phrase template.

The push phrase may include nickname information, possession goods, recommended content, and recommended product information of a user to receive the push phrase. However, when the push phrase generation unit 140 cannot extract the recommended product information according to the above criteria, it may generate a push phrase excluding the recommended product information.

The communication unit 150 may transmit the generated push phrase to the game terminal of the determined push phrase receiving target user. In addition, the communication unit 150 may transmit game content information to game terminals and receive game log information thereof.

The communication unit 150 may communicate with other servers as well as a game terminal connected through a network. For example, there may be a plurality of game servers, and each of the game servers may communicate with each other. In addition, in addition to the game server, communication may be performed with an affiliate server or the like.

4 is a diagram illustrating a process of generating a push phrase according to an example of the present invention.

As shown in FIG. 4, among the game users 410 stored in the game server, there may be users determined as target users 420, 430, and 440 to receive push phrases. Since the criteria for determining the target user for receiving the push phrase has been described in detail, a detailed description will be omitted.

The game server may extract the possessed goods for the user 420 to receive the push phrase. As shown in FIG. 4, it may have 1,270 diamonds, 2,800 rubies, and 1,200,000 gold.

The game server may determine the game content played with the greatest weight by analyzing the game log of the user targeted for receiving the push phrase. For example, it can be calculated that the content of the arena was played at 10%, the raid at 30%, the adventure mode at 5%, the infinite dungeon at 15%, and the guild room at 3%.

The game server may perform a content grouping on all contents in the game in order to check the play ratio for each content. In addition, it is possible to calculate the play time for each grouped content by analyzing the game log of the user targeted for receiving the push phrase.

The game server may filter products that can be purchased as goods owned by a user to receive a push phrase from among products related to the determined content (eg, raid). Required goods for each content are set, and the game server may determine the most expensive product as a recommended product among the products that can be purchased as the goods held by the user to receive the push phrase.

The game server can calculate the value of various goods on a unified basis by calculating the value of each good at a constant rate. For example, a diamond:ruby:gold ratio such as 100:3000:25000 can be used to determine the most expensive product by calculating the value of different goods as a single criterion.

The game server may determine information on possession of goods, recommended content, and recommended products related to the recommended content of the user to receive the push phrase, and may check friend information or community information of the user to whom the push phrase is to be received.

The game server may analyze the game log to check access information of users related to the user, such as a user to whom the push phrase is received, a user registered as a friend in the game, a guild member playing together, and a party user.

For example, user B, who is registered as a friend of user A to receive the push phrase, can confirm by analyzing the game log that he has recently accessed and played the game (active user), and another friend user C is with user A. If it is determined based on the same criteria, it may be determined as a leaving user.

The game server may check not only the user's individual access history, but also the ranking information of the guild associated with the user to whom the push phrase is received, information about the guild's activity, and the like. For example, not only the guild to which the user A to receive the push phrase has subscribed, but also the information of the hostile guild may be collected and inserted into the generated push phrase.

The game server may generate a push phrase for a user to receive the push phrase determined based on the determined in-game content and possession goods information. The game server may generate a push phrase by determining the goods, recommended content, and content-related products of the user to whom the push phrase is received, and combining it with a preset push phrase template.

The push phrase may include nickname information, possession goods, recommended content, and recommended product information of a user to receive the push phrase. However, if the game server cannot extract the recommended product information according to the above criteria, it may generate a push phrase excluding the recommended product information.

In addition, as described above, the game server may generate a push phrase by inserting information on community activity such as a guild, etc. of a friend user's activity of a target user receiving the push phrase into the push phrase.

5 to 6 are diagrams showing push phrases generated according to an example of the present invention.

As shown in FIG. 5, game-related information may be displayed on the game terminal 500 in the form of a push notification. User A can recall the game through a push phrase that includes information on the goods possessed by User A, which is determined as the user to receive the push phrase, and recommended content with a large percentage of user A's play, and information on recommended products related to the content. As a company, there is an advantageous effect that can induce users to connect to the game.

In addition, as shown in Fig. 6, by outputting the activity information of the user's friend user to the game terminal 600 together as a push phrase, the user may be provided with an opportunity to infer the recent status of the friend users. It can bring an advantageous effect of improving the return rate to.

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

Although the methods and systems of the present invention have been described in connection with specific embodiments, some or all of their components or operations may be implemented using a computer system having a general-purpose hardware architecture.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that other specific forms can be easily modified without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and are not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

100: game server
200: game terminal

Claims (10)

In the method of generating a push phrase performed in the server,
Determining a user to receive a push phrase from among users stored in the server;
Extracting the goods held by the user to receive the determined push phrase;
Determining in-game content available as the extracted possession goods;
Extracting an active user other than a current push phrase receiving target user from the determined friend list of the push phrase receiving target user;
Generating a push phrase for a user to receive the determined push phrase based on the determined in-game content, possession goods information, and the active user information; And
Transmitting the generated push phrase to a terminal of the determined push phrase receiving target user;
Including,
The step of determining the content,
A method of generating a push phrase, characterized in that, among in-game contents available as the extracted holding goods, the content having the highest play ratio of the user to be received by the push phrase is determined. The method of claim 1,
Determining the user to receive the push phrase,
A method for generating a push phrase, characterized in that, among users stored in the server, a user who has not accessed the game for a predetermined number of days or more is determined as a target user for receiving the push phrase. The method of claim 1,
Determining the user to receive the push phrase,
A method of generating a push phrase, characterized in that, among users stored in the server, a user who has played for less than a preset play time for a preset period is determined as a target user for receiving the push phrase. delete delete In the push phrase generation system,
A push phrase receiving target user determining unit for determining a push phrase receiving target user from among users stored in the server;
A possession product extracting unit for extracting a possession product of the determined push phrase reception target user;
A content determination unit that determines in-game content that can be used as the extracted possession goods;
A push phrase reception target user friend extracting unit for extracting an active user other than a current leaving user from the determined push phrase reception target user's friend list;
A push phrase generation unit that generates a push phrase for a user to receive the determined push phrase based on the determined in-game content, possession goods information, and the active user information; And
A communication unit that transmits the generated push phrase to a terminal of the determined push phrase receiving target user;
Including,
The content determination unit,
A system for generating a push phrase, characterized in that, among in-game contents that can be used as the extracted holding goods, a content having the highest play ratio of the user to be received by the push phrase is determined. The method of claim 6,
The push phrase reception target user determination unit,
A push phrase generation system, characterized in that, among users stored in the server, a user who does not have a history of accessing the game for a predetermined number of days or more is determined as a target user for receiving the push phrase. The method of claim 6,
The push phrase reception target user determination unit,
A system for generating a push phrase, characterized in that, among users stored in the server, a user who has played for less than a preset play time for a preset period is determined as a target user for receiving the push phrase. delete delete

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