KR102204524B1 - Method for providing contents by using a first screen of a mobile communication device - Google Patents

Abstract

It provides a method of providing contents using the first screen of a portable communication terminal.
Registering the first content as content of interest, and providing the second content on a first screen displayed on the display unit when the communication terminal is switched from an inactive state to an active state. In this case, the second content is content determined based on the first content and is related to the first content.

Description

Method for providing contents by using a first screen of a mobile communication device}

The present invention relates to a method for performing a specific operation upon activation of a portable communication terminal, a communication terminal, and a computer-readable recording medium, and enables a user to more easily manage a specific operation performed upon activation.

Recently, various terminals including not only communication functions but also various other functions, such as smart phones, mobile phones, PDAs, web pads, notebook computers, tablets, phablets, and wearable devices, have been widely used. These terminals not only enable the realization of the same or similar environment as the desktop anytime, anywhere, but also include a phone function, and are rapidly becoming common. In addition, communication terminals may install applications to be transmitted through external markets as well as applications installed at the time of manufacture, and implement functions of the corresponding applications.

On the other hand, in order to reduce power consumption, the display screen is turned off when there is no external input for a certain period of time, and when the user touches the screen or inputs a button, when receiving a voice command from the user or the display cover When opening a wealth, it is switched on again. In this case, the display screen may provide an idle screen, which is a waiting screen for use of the communication terminal, or a lock screen for preventing unintended switching of the idle screen prior to the idle screen may be provided. In this case, the lock screen may be converted to the idle screen according to the user's additional input, and further, the lock screen may be converted to the idle screen only when user authentication such as a lock code, a lock pattern, and user biometric information is completed. The lock screen may include basic information such as time and battery level, and may include a user interface for unlocking.

When contents such as advertisements are provided through the lock screen, contents not intended by the user are randomly exposed, and the communication terminal user does not actively utilize them. Therefore, effective content delivery cannot be performed.

An embodiment of the present invention is a method for providing content using a first screen of a portable communication terminal, comprising: registering a content of interest, including: outputting a first screen including a first content and a user input interface to a display unit; Receiving a user input for the first content through the user input interface; And registering the first content on which the user input is received as the content of interest. Receiving an activation request signal from a user while the display unit of the portable communication terminal is turned off; And displaying a second screen providing second content related to the first content registered as the content of interest on a display unit that is turned on according to the activation request signal, wherein the second screen includes the second content and Disclosed is a content providing method, further comprising a first input interface for accessing related third content and a second input interface for entering an idle screen of the portable communication terminal.

Another embodiment of the present invention is a method of providing an advertisement using a lock screen of a portable communication terminal, the method comprising: providing product information through a display unit of the portable communication terminal; Receiving a request for registration of a product of interest from a user for the product; registering the product as a product of interest of the user; determining adjacent products based on similarity with the product of interest; And providing an advertisement for the adjacent product on a lock screen of the portable communication terminal, wherein the lock screen is a screen displayed when the display unit of the portable communication terminal is switched from an off state to an on state according to a user input. The lock screen discloses an advertisement providing method including an advertisement area for the adjacent product, an unlocking interface, and a link interface to the adjacent product.

According to an embodiment of the present invention, when the user activates a communication terminal, content that the user is interested in can be provided. Through this, the content provider can provide content through the lock screen of the communication terminal, thereby maximizing the content exposure effect, and the user can receive only the content that the user is interested in, thereby preventing exposure to indiscriminate content. have.

According to an embodiment of the present invention, since a content provider can select only content that the user is interested in and provide it to the user, it is possible to provide the content to a precisely targeted user.

1 is a diagram schematically showing a screen providing first content.
2 is a diagram showing an inactive state of a communication terminal.
3 is a diagram showing the first screen of a communication terminal.

DETAILED DESCRIPTION OF THE INVENTION The detailed description of the present invention to be described below refers to the accompanying drawings, which illustrate specific embodiments in which the present invention may be practiced. These embodiments are described in detail sufficient to enable a person skilled in the art to practice the present invention. It is to be understood that the various embodiments of the present invention are different from each other, but need not be mutually exclusive. For example, specific shapes, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the present invention in relation to one embodiment. In addition, it is to be understood that the position, arrangement, or order of individual components in each disclosed embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the detailed description to be described below is not to be disclosed in a limiting sense, and the scope of the present invention is limited only by the appended claims along with all scopes equivalent to those claimed by the claims.

In the present specification, the term'communication terminal' refers to a digital device including a wired/wireless communication function or a function other than that of a mobile phone, a navigation system, a web pad, a PDA, a workstation, a personal computer (for example, a laptop computer), a mobile phone, As a term referring to a digital device equipped with a memory means such as a smart phone, tablet, phablet, wearable device, etc. and equipped with a microprocessor to have computing power.In part of this specification, a mobile phone is described as an embodiment of a communication terminal. However, it is not limited thereto.

In the present specification, the term "inactive state" refers to a state in which the communication terminal is capable of communication, but the display screen is off. Even when the display screen is in an off state, a predetermined function (for example, a music playback function, etc.) may be operating. As such, in this specification, the term'inactive state' is a concept encompassing a state in which the display screen is off regardless of whether the communication terminal is performing a predetermined operation. However, it is excluded that the power of the communication terminal is completely turned off.

In the present specification, the term "active state" means a state in which the display screen of the communication terminal is on. The transition from the'inactive state' to the'active state' means switching the display screen to an on state while the display screen is off, and is not limited to what information is displayed on the on-state display screen. For example, even if only the lock screen is displayed, this may be referred to as the'active state' of the communication terminal. In addition, the transition from the inactive state to the active state may be implemented through various methods such as input of a button, a touch of a screen, a command through voice, or an operation of opening a cover covering the display unit.

In the present specification, the term'standby screen' is a basic screen that provides a user interface so that a user can use a communication terminal, and is usually a screen that displays icons, background images, time, battery capacity, and communication connection status of various applications. to be. The user can run the application by applying an input through a user interface such as an icon on the idle screen. The idle screen may include a plurality of screens, and the user may switch to another idle screen by sliding the screen left or right or up and down. The background image and icon arrangement of the idle screen can be set by the user. The standby screen is generally a menu screen provided to a user to control the entire communication device when the display of the communication device is turned on, and is distinguished from a screen that provides a user interface for driving a specific application by running a specific application.

In this specification, the term'first screen' is a specific screen displayed on the display unit when the communication terminal is switched from an inactive state to an active state according to an embodiment of the present specification, and is distinguished from the standby screen, which is a standby state for use of the communication terminal. This is the screen. For example, the first screen may be a lock screen. The lock screen is a screen for preventing the user from entering the standby screen immediately when the display is unintentionally turned on, and may enter the standby screen when an additional user input is additionally input from the lock screen. For example, when the user touches or slides a specific image on the lock screen, the user may enter the idle screen. In addition, the lock screen may include a user authentication step. For example, the lock screen includes user authentication steps such as biometric information such as passcode, lock pattern, fingerprint, iris, voice, etc. that the user entered in advance, so that the user enters the idle screen only when it is confirmed as an authorized user. You may.

In this specification, the'first screen' may include the above lock screen. For example, the first screen may be displayed prior to the idle screen, such as a lock screen, and may enter the idle screen when there is an additional input from the user. Furthermore, the first screen may not simply provide a function of a conventional lock screen, but may provide content to a user using a background image of the lock screen. In this case, the content may include advertisements such as product information and event information, and may include information such as news, weather, notifications, memos, and social network services. As such, the first screen is not limited to the displayed content, and is a screen displayed when the display is switched from off to on. Any screen that is displayed before entering the standby screen and includes a user interface for entering the standby screen Can be included.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

The embodiments are merely examples for understanding the invention, and the configurations of each embodiment may be combined to form a new embodiment.

Embodiment 1

The first embodiment describes a method of providing a first screen through one application.

The application may basically be an application that provides the first content. At this time, the first content may be, for example, advertisements such as product information, service information, store information, event information, etc., information content such as news, weather, webtoon, etc., and also messenger, social network service, etc. May be. Hereinafter, product information among various contents will be described as an example.

The application may be an application that provides and sells product information. For example, it may be an online shopping mall or a social commerce application. In addition, it may be a search portal that provides product information according to user search, brokers sales, or performs direct sales. In addition, although this embodiment describes a case in which the first content is provided in a mobile environment, for example, a smartphone or a tablet, the first content may be a content provided in a PC environment. In this case, a web page in the PC environment and a mobile application corresponding thereto are interlocked so that the process in the PC environment may be reflected in the mobile application.

1 shows a product information providing page as an example of a first content information providing page provided by an application. A product information providing page may be provided through the display unit of the communication terminal 10. Product information may be provided in the product information display area 12. The product information page provided to the user may be accessed by the user through a search or may be provided by an application first. The product information page may include information on the product itself, seller information, seller information, price information, additional information, and the like. In addition, it may include an interface for payment of the corresponding product.

In addition, the product information page may include an interest product registration interface 14. In general, when a user purchases a product online, they often search for several identical or similar products and then compare and purchase rather than purchase directly at the first search. Also, even if there is no intention to purchase immediately, a product of interest to purchase later It is often registered as. When registered as a product of interest, the product information providing page is recorded as a separate category, and the user can check it through the list of interest products later. The interface for registering interest products can be provided with various names such as'Shopping Cart','Favorite','Like', and'Wish', and the interface can also be touched on the touch screen, clicked on a button, slide the touch screen, and voice commands. Various types of interfaces such as can be applied, but are not limited thereto. In addition, a payment interface 16 may be provided for the case of immediately purchasing a product.

In the first embodiment, when a user registers specific product information as a product of interest, it is stored, and according to the stored product information of interest, a second content to be provided on the first screen to be described later is determined. Details on the provision of the second content will be described later.

2 shows a state in which the communication terminal is deactivated. If the user does not input the terminal for a certain period of time, the communication terminal turns off the display. For example, when there is no input for a certain period of time while the application is running, or when there is no input for a certain period of time on the standby screen after exiting the application, or when there is no input for a certain period of time while another application is running, It switches to the same disabled state.

3 shows the first screen according to the first embodiment. When the communication terminal is in a deactivated state as shown in FIG. 2 when a user inputs, for example, when a physical button such as a home button, a power button, and a volume button is pressed, or when a touch screen is touched or when a voice command is performed The communication terminal 30 turns on the display. In this case, the first embodiment provides the first screen as shown in FIG. 3.

The first screen includes the second content 32. The second content is content related to the first content, and is determined based on the first content registered as a product of interest by a user with a purchase intention or interest. Therefore, it is possible to provide the content desired by the user, thereby providing precisely targeted information.

For example, when the first content is specific product information, the second content 32 may be information on the same product, such as information on the same product, information on the same product provided by different sellers, information on the same product with different prices, or , It may be product information similar to the product. In addition, it may be information of a category different from the first content. For example, when the first content is event information such as a performance, it may be product information related to the event, movie information, store information, etc. related to the event. That is, the second content is information targeted to a user who is interested in the first content, and unlike the conventional targeting information simply based on the user's age, gender, region, etc., information that the user is actually interested in can be accurately provided. have. On the other hand, if an advertisement is provided through the first screen, the advertisement provider has the advantage of being able to frequently expose advertisements to the user, but the user is exposed to unwanted advertisements every time the display is turned on, so fatigue and rejection may occur. And accordingly, the application may not run. On the other hand, in the case of the first embodiment, since information related to a product registered as a product of interest is provided by the user with an intention to purchase, the user may be more interested, and therefore, even if it is provided on the first screen, the user's feeling of rejection may be reduced.

An example of the process of determining the second content will be described. The application has a plurality of second content to be provided on the first screen. The second content may be constantly provided to the communication terminal from an external server. For example, it may be provided when the communication terminal is in an inactive state, or may be provided when the display is turned on. The step of determining the second content from among the plurality of contents may be executed in an application of the communication terminal, or the second content determined by executing in an external server may be provided to the communication terminal. For example, when executed in a communication terminal, the application receives a plurality of contents from an external server, and compares the first contents and the plurality of contents previously stored as a product of interest by the user to determine the second contents. Alternatively, the application may transmit the first content to an external server, and the external server may compare the received first content with a plurality of content and transmit the determined second content to the communication terminal. That is, the determination of the second content may be executed by an application or an external server, and the determined second content is output on the first screen of the communication terminal.

Various comparison and analysis algorithms may be applied to a method of determining the second content. For example, the first content category may be classified in stages from large classification to small classification, and similarity may be measured according to matching stages. The algorithm for similarity analysis may be applied in various ways and is not limited to a specific algorithm.

The second content may be provided as a plurality of contents. For example, if the priority of the similarity is measured according to the similarity analysis, the content having the highest similarity may be provided as a first priority, and then the content having the highest similarity may be provided as a second priority.

A method of providing a plurality of second contents on one first screen will be described. A plurality of second contents may be provided on one screen. For example, a plurality of second content may be simultaneously output by separating an area in which the second content is provided. In addition, according to the priorities of the plurality of second contents, the contents having a higher priority may be output in a larger size or more centrally located. Also, the first screen may be composed of a plurality of screens. For example, when the display is turned on, the most basic screen can be set as the main screen, and the main screen can be moved to a sub screen through an input interface such as a vertical or horizontal slide. In this case, the second content having the highest priority according to the priority may be displayed on the main screen, and then may be displayed on the sub screen according to the priority. The user may check the second content having the highest priority as the main screen of the first screen, and if necessary, the user may check the second content having the next highest priority by sliding the screen vertically or horizontally. In addition, the upper and lower slide interface and the left and right slide interface can be distinguished. For example, when sliding left and right, the same category, for example, when the first content is a product, the second content for product information is displayed, and when the top and bottom slide is a different category, for example, store information related to the product, Performance information, event information, etc. can also be displayed.

The first screen may include a user input interface. For example, it may include a link interface 34 for moving to the third content providing detailed information of the second content. The third content is a content for providing detailed information on the second content. For example, when the second content is an advertisement for a product, the third content may be a purchase site of the corresponding product. For example, the third content may provide an interface through which a product provided by the second content can be purchased. The link interface may be a movement to the third content, but is not limited thereto. For example, when the second content is an advertisement for an application, it may be an interface to download the application or a link to a downloadable page. have. The link interface may be overlapped on the second content and provided as an input for touching or clicking the second content, or may be provided separately from the second content. For example, as shown in FIG. 3, a separate image may be provided at the lower end of the second content image 32, but the present invention is not limited thereto, and may be provided on the side or upper surface of the second content image. The user may directly touch or click the link interface 34, or may slide from a specific location 38 to the link interface to apply an input. For example, in the case of FIG. 3, a link interface may be input when sliding to the left from the center image 38.

In addition, the first screen may further include a unlocking interface 36 for entering the idle screen. Like the link interface, the unlocking interface may be displayed as an image, and its location is not particularly limited. The unlocking interface may also be input by directly touching or clicking the image, or by sliding to the right from the center image 38 as shown in FIG. 3.

The application may provide a reward to the user upon entering the unlock interface and/or upon entering the link interface. Rewards may be points that can be used like cash in the application, card points, game points, or cash, and are not limited to the type. Through rewards, users can more actively accept content provision through the first screen. The amount of rewards through the link interface and unlock interface may be different. For example, the reward for link interface input may be larger. Also, for user convenience, a number of reward points to be provided on the image of the link interface and the unlock interface may be displayed. Accordingly, the user may visually check the reward points that can be accumulated and select the link interface or the unlock interface accordingly. The unlocking interface is not limited to input through a touch screen, and may be implemented through biometric information recognition such as fingerprint recognition, voice recognition, iris recognition, and the like. For example, when a lock screen is set with a fingerprint, the user may unlock the fingerprint by touching the fingerprint recognition sensor on the first screen to enter the idle screen.

According to the first embodiment, a user may be provided with information on a product, event, store, etc. identical or similar to a product designated as a product of interest in the application on the first screen. In addition, it is possible to minimize rejection of the first screen content through the reward. In addition, the application provider provides information on a product that the user is interested in as the first screen, so that the user can be connected to the link page with a higher probability.

Example 2

The second embodiment is an embodiment in which the provision of the first content and the provision of the second content are implemented in different applications, and will be described focusing on different parts from the first embodiment. That is, portions common to the first embodiment will be omitted.

In the second embodiment, the first application providing the first content and the second application providing the second content and the third content may be different. For example, the first application may be a shopping application that provides product information and sells products online, and the second application may be a lock screen application that provides content such as advertisements and news using a lock screen. When the user registers the first content as a product of interest, the first application transmits information about this to the server of the second application. For example, the first application transmits the identification information of the user and product information registered by the user as a product of interest to the second application server. Alternatively, after the first application is transmitted to the server of the first application, it may be transmitted from the first application server to the second application server. The second application server receives this and determines second content identical or similar to the first content registered as a product of interest. The second application server transmits the determined second content to the user's communication terminal having the corresponding identification information so that the determined second content is output when the user turns on the display of the communication terminal. The content of the first screen output after that is the same as in the first embodiment.

Embodiment 3

In the third embodiment, different applications can be provided in the same manner as in the second embodiment. However, in the third embodiment, the first application does not transmit the information to the server of the second application, and the user's communication terminal may transmit the information to the second application. For example, interest product information may be stored in the user's communication terminal and can be accessed by a second application, or interest product information may be directly transmitted to the second application. Accordingly, the second application may receive information on the interest product from the first application and determine the second content accordingly. For example, the second application may receive information on a product of interest from the first application, and may determine the second content based on the information on the product of interest. That is, the second application may compare and analyze a plurality of contents received from the second application server and a product of interest, and may determine the priority of the plurality of contents according to similarity. The content of the first screen output after that is the same as in the first embodiment.

Embodiment 4

The fourth embodiment describes a specific embodiment of providing an advertisement through a lock screen using a shopping application.

The shopping application is an application that is installed on a portable terminal and supports a user to search for and purchase a product, and is not limited to its name. Typically, a user runs a shopping application and searches for a desired product through a search. When a user selects specific product information from a list provided through a search, a screen providing information on the product is displayed. The product information providing screen may display information such as a description of a product, seller information, production location, and price, and may include a payment interface that connects to a payment process so that a user can purchase a corresponding product. In addition, it may include an interest product registration interface that allows the user to register the product as an interest product. When a user registers a corresponding product as a product of interest, it can be stored in a separate list of interest products, shopping cart, and favorites so that the user can easily find the product of interest by running a shopping application later.

According to the present embodiment, when a user registers a corresponding product as an interest product, the shopping application determines adjacent products similar to the interest product. The determination of the adjacent products may be performed by the shopping application itself, or the shopping application server may determine adjacent products by transmitting information on the products of interest to the shopping application server. Adjacent products can be determined according to the degree of similarity with the products of interest, and the higher the degree of similarity, the higher the priority is set and thus may be preferentially exposed to users. For a method of determining the degree of similarity for determining adjacent products, the contents of the first embodiment may be referred to.

Advertisements for adjacent products may be displayed on the lock screen of the portable terminal. For example, when the user turns on the display of the portable terminal, a lock screen may be displayed. In this case, advertisements for adjacent products may be displayed on the lock screen. In addition, the lock screen may include an interface for unlocking and a link interface for additional information on the corresponding adjacent product, in addition to an area providing advertisements for adjacent products. For more details on the lock screen of the fourth embodiment, reference may be made to the first screen of the first embodiment.

The advertisement providing method according to the fourth embodiment may provide a reward to a user. For example, in the case of proceeding to unlock from the lock screen and linking to an additional information page for adjacent products, each reward can be provided. At this time, it is possible to induce users to access adjacent products by setting a larger reward in the case of linking. Also, the reward may be a point usable in the shopping application according to the fourth embodiment. Therefore, when using the shopping application, the user can obtain information on products similar to the products of interest through the lock screen, and further, points through the act of simply viewing advertisements on the lock screen or linking to a link page. You can also accumulate and use it as a payment method in the shopping application.

In addition, since a company providing a shopping application can precisely target and provide an advertisement for a product desired by a user, it can be very efficient for product sales.

The embodiments according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded in the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CDs and DVDs, magnetic-optical media such as floppy disks, and programs such as ROM, RAM, and flash memory. Hardware devices specifically configured to store and execute instructions may be included. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform processing according to the present invention, and vice versa.

10, 30: communication terminal
12: Product information display area
14: Interest product registration interface
16: product payment interface
32: second content image
34: link interface
36: unlock interface
38: center image

Claims (8)

A method of providing an advertisement to a user's portable communication terminal in a shopping mall server communicating with the online shopping mall application using an online shopping mall application installable in a portable communication terminal,
Providing an online shopping mall application installable on a portable communication terminal,
The online shopping mall application,
Providing a product information providing page including a product information display area displaying product information, a payment interface for purchasing the product, and a product of interest registration interface for registering the product as a product of interest,
When a user registers the product as an interest product through the interest product registration interface, the product is stored as an interest product,
When the portable communication terminal is switched to an inactive state after the interest product is stored, and thereafter, when the portable communication terminal is turned on the display of the portable communication terminal by receiving a user input in the inactive state Provide,
The first screen includes a related content determined based on the interest product, a link interface for providing detailed information on the related content, and a lock release interface for entering the standby screen of the portable communication terminal, the online shopping mall application The provision of steps;
Receiving, by the shopping mall server, the interest product from the online shopping mall application, wherein the interest product is a interest product registered through the interest product registration interface of the product information providing page provided by the online shopping mall application. Receiving a product of interest;
Determining, by the shopping mall server, the related content based on the interest product; And
And transmitting, by the shopping mall server, the first screen including the related content to the portable communication terminal,
The related content is content related to a product provided by the online shopping mall application, an advertisement providing method. The method of claim 1
The related content includes a plurality of content having different priorities according to the degree of similarity with the product of interest,
The plurality of contents are different in a location disposed on the first screen or a size displayed on the first screen according to the priority. The method of claim 1,
The related content includes a plurality of content having different priorities according to the degree of similarity with the product of interest,
The first screen includes a main screen displayed when the display is turned on and a sub screen displayed according to vertical or horizontal scrolling from the main screen,
The plurality of contents are selectively displayed on the main screen or the sub-screen according to the priority. The method according to any one of claims 1 to 3,
The related content includes an update of the interest product. The method according to any one of claims 1 to 3,
The online shopping mall application provides a first reward to the user when a user applies an input to the link interface of the first screen. The method according to any one of claims 1 to 3,
The online shopping mall application, when a user applies an input to the unlocking interface of the first screen, provides a second reward to the user. The method of claim 5,
The first reward is an advertisement providing method that can be used as a payment method through the payment interface of the product information providing page provided by the online shopping mall application. The method according to any one of claims 1 to 3,
The online shopping mall application, in order to determine the related content based on the interest product,
Checking product information of the interest product, searching for the same product as the product of interest, and determining a product that offers a price lower than the price suggested by the interest product among the same product as the related content.

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