KR102178820B1 - System and method for advertisement display, and apparatus applied to the same - Google Patents

Abstract

The present invention discloses an advertisement display system, a method thereof, and an apparatus applied thereto. That is, by changing the display variable defined in the Cascading Style Sheet (CSS) that defines the display format of the advertisement, the advertisement displayed in the advertising media device is changed to suit the display format defined in the advertising media device. By making it displayed, it is possible to minimize the user's rejection to the advertisement.

Description

Advertisement display system, method thereof, and apparatus applied thereto. TECHNICAL FIELD [SYSTEM AND METHOD FOR ADVERTISEMENT DISPLAY]

The present invention relates to a method for displaying advertisements displayed on an advertisement media device by changing them to suit a display format defined by the advertisement media device.

As the application market, which is an advertisement medium running on mobile devices such as smartphones and tablet pads, is rapidly expanding, the related advertisement market is also expanding rapidly.

In this regard, the mobile device (hereinafter, referred to as “advertising media device”) mounts an advertisement medium (eg, an application) on which advertisements are displayed, or accesses an advertisement media (eg, a web page).

Such an advertisement medium device receives an advertisement provided from an advertisement platform device that provides an advertisement registered from an advertiser and displays it on an execution screen of the advertisement medium.

At this time, the advertisement medium device displays the advertisement on the execution screen of the advertisement medium according to a display format (eg, UI, user interface characteristics) defined in the advertisement.

However, the display format is also defined in the advertising medium itself, and if an advertisement is displayed according to the display format defined in the advertisement as above, the display format defined in the advertising medium may not be met. It can act as a factor that causes rejection to advertisement.

The present invention was created in view of the above circumstances, and the object of the present invention is to change the display variable defined in the advertisement style sheet (CSS, Cascading Style Sheet) that defines the display format of advertisement in the advertisement media device. This is to minimize the user's rejection of the advertisement by allowing the displayed advertisement to be displayed appropriately in a display format defined in the advertisement media device.

In the display format changing apparatus according to the first aspect of the present invention for achieving the above object, a display format is defined from each of a media style sheet defining a display format in an advertising media device and an advertisement style sheet defining a display format of an advertisement. An analysis unit for analyzing the displayed variable; And a changer configured to change at least a part of all of the display variables analyzed from the advertisement style sheet to the display variables analyzed from the media style sheet as a change processing variable, so that the advertisement is displayed as a display format in the advertisement media device. Characterized in that.

More specifically, the change processing variable is a display variable that is analyzed as having the same display variable in the media style sheet, and the change unit changes the change processing variable to the same display variable existing in the media style sheet. It features.

More specifically, each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format, and the change unit includes all of the definition elements included in the change processing variable. At least some of them are changed to a definition element included in the display variable of the media style sheet as a change processing definition element.

More specifically, the change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable, and the change unit includes the change processing definition element of the media style sheet. It is characterized by changing to the same definition element existing in the display variable.

In the advertisement display method according to the second aspect of the present invention for achieving the above object, the display format changing device includes a media style sheet defining a display format in an advertising medium device and an advertisement style sheet defining a display format of the advertisement. An analysis step of analyzing a display variable in which a display format is defined; A changing step of changing, by the display format changing device, at least some of the display variables analyzed from the advertisement style sheet to display variables analyzed from the media style sheet; And a providing step of providing, by the advertisement providing device, an advertisement in which the display variable of the advertisement style sheet is changed to the advertisement medium device, so that the advertisement provided to the advertisement medium device is displayed as a display format in the advertisement medium device. It is characterized.

A method of operating a display format changing device according to a third aspect of the present invention for achieving the above object is a display format from each of a media style sheet defining a display format in an advertising media device and an advertisement style sheet defining a display format of an advertisement. An analysis step of analyzing the defined display variable; And a changing step of changing at least a part of all of the display variables analyzed from the advertisement style sheet to the display variables analyzed from the media style sheet as a change processing variable, so that the advertisement is displayed as a display format in the advertisement media device. It characterized in that it includes.

More specifically, the change processing variable is a display variable that is analyzed as having the same display variable in the media style sheet, and in the changing step, the change processing variable is changed to the same display variable existing in the media style sheet. Characterized in that.

More specifically, each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format, and the changing step includes the definition element included in the change processing variable. At least a part of the whole is changed to a definition element included in the display variable of the media style sheet as a change processing definition element.

More specifically, the change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable, and the changing step includes the change processing definition element as the media style sheet. It is characterized by changing to the same defining element existing in the display variable of.

An advertisement display system according to a fourth aspect of the present invention for achieving the above object comprises: an advertisement providing device for providing advertisements to an advertisement media device to display the advertisements in the advertisement media device; And a media style sheet defining a display format in the advertisement media device and an advertisement style sheet defining a display format of the advertisement, respectively, to analyze display variables in which a display format is defined, and all display variables analyzed from the advertisement style sheet. And a display format changing device configured to change at least some of the display variables into display variables analyzed from the media style sheet, so that the advertisement is displayed in a display format in the advertising media device.

Accordingly, according to the advertisement display system, the method thereof, and the apparatus applied thereto, the advertisement displayed in the advertisement media device is changed by changing the display variable defined in the advertisement style sheet (CSS) defining the display format of the advertisement. By changing the display format appropriately for the display format defined in the advertisement medium device, the user can minimize the rejection of the advertisement.

1 is a schematic configuration diagram of an advertisement display system according to an embodiment of the present invention.
2 is a configuration diagram of a display format changing apparatus according to an embodiment of the present invention.
3 is a view for explaining an example of a change in a display format according to an embodiment of the present invention.
4 is a schematic flowchart illustrating an operation flow in an advertisement display system according to an embodiment of the present invention.
5 is a schematic flow chart for explaining the operation of the display format changing apparatus according to an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing an advertisement display system according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement display system according to an embodiment of the present invention includes an advertisement medium device 100 that requests and receives an advertisement from the advertisement providing device 200, and displays the received advertisement. It has a configuration including an advertisement providing device 200 for providing an advertisement requested from the device 100 and a display format changing device 300 for changing a display format defined in the advertisement.

The advertisement medium device 200 refers to a mobile device that executes an application as an advertisement medium, or accesses a web page and displays an advertisement on an execution screen of the advertisement medium.

For example, the advertisement medium device 200 may include a smartphone, a tablet PC, and a PDA, and the like, but is not limited thereto, and an application operating as an advertisement medium may be executed, or another form All devices that can access the web page (Web), an advertising medium of

Accordingly, the advertisement medium device 100 may be divided into an application-type advertisement medium device that executes an application as an advertisement medium, and a web-type advertisement medium device that accesses a web page as an advertisement medium.

The advertisement providing device 200 refers to an advertisement server that is running on the advertisement medium device 100 or provides an advertisement to an advertisement medium accessed by the advertisement medium device 200.

The advertisement providing apparatus 200 provides advertisements through a pull method that stores advertisements from an advertiser and provides advertisements according to an advertisement request received from the advertisement media apparatus 200.

For reference, the advertisement providing apparatus 200 may provide advertisements not only through the pull method, but also through a push method of providing advertisements to the advertisement media apparatus 200 regardless of the advertisement request.

In the case of a specific advertisement providing method in the advertisement providing device 200, a meta containing the access address (eg URL) of the advertisement content (eg, image, text, video) that is actually displayed on the execution screen of the advertising medium A style sheet (CSS, Cascading Style Sheet; hereinafter referred to as'advertising style sheet') that provides data in XML (eXtensible Markup Language) format and defines the display format (e.g., color, position, alignment, size, etc.) of advertisements. It is done in a way that provides together.

Accordingly, the advertisement medium device 100 obtains advertisement contents based on the access address included in the metadata, and displays the obtained advertisement contents according to the display format defined in the advertisement style sheet on the execution screen of the advertisement medium. It becomes.

For reference, Cascading Style Sheet (CSS) is a language that describes how the HTML language is actually displayed. It is mainly used for HTML and XHTML, and can also be used for XML.

The display format changing device 300 refers to a server for changing the aforementioned advertisement style sheet.

The display format changing device 300 changes and provides an advertisement style sheet in response to a request for a display format change for an advertisement from the advertisement providing device 200.

Meanwhile, according to an embodiment of the present invention, the advertisement medium device 100 displays advertisements received from the advertisement providing apparatus 200 on an execution screen of the advertisement medium according to a display format defined in the advertisement.

However, the advertisement medium device 100 also defines the display format of the advertisement medium itself through a style sheet (hereinafter, referred to as “media style sheet”), as in advertisement.

Here, the advertisement style sheet and the media style sheet include a plurality of display variables in which respective display formats are defined, and each display variable includes, for example,'color','background-color','margin', and'width. A number of definition elements related to the definition of a display format such as','height', and'display' are included.

Therefore, when the advertisement medium device 100 displays the advertisement according to the display format defined in the advertisement, a case may occur that does not conform to the display format defined by the advertisement medium itself.

In this way, if the display format of the advertisement does not conform to the display format defined by the advertisement medium itself, a user who is in contact with the execution screen of the advertisement medium may cause a feeling of rejection to the advertisement.

As described above, when the display format of the advertisement and the display format of the advertisement medium do not correspond to each other, the user may feel rejected by the advertisement, which can act as a direct cause of hindering the advertisement effect.

Accordingly, in an embodiment of the present invention, it is intended to propose a method for displaying advertisements displayed by the advertisement media device 100 by being changed to suit the display format defined by the advertisement media device 200. This will be described in detail.

First, the advertisement media device 100 performs a function of requesting an advertisement.

More specifically, the advertising medium device 100 requests an advertisement from the advertisement providing device 200 through a software development kit (SDK) mounted on the advertising medium according to the execution of the advertising medium. The advertisement is received from 200.

At this time, when receiving the advertisement, the advertisement medium device 100 may convert metadata including the access address of advertisement content to be displayed on the execution screen of the advertisement medium in relation to the advertisement from the advertisement providing device 200 to XML. In addition to receiving in the form of (eXtensible Markup Language), the advertisement style sheet in which the display format of advertisement is defined is also received.

In addition, the advertisement media device 100 performs a function of displaying advertisements.

More specifically, when the advertisement-related metadata (XML) and advertisement style sheet are received from the advertisement providing apparatus 200, the advertisement medium device 100 checks the access address of the advertisement contents from the metadata and downloads the advertisement contents. Then, the downloaded advertisement content is displayed on the execution screen of the advertisement medium.

At this time, the advertisement medium device 100 displays advertisement contents on the execution screen of the advertisement medium according to a display format defined in the advertisement style sheet received from the advertisement providing apparatus 200.

Here, in the case of the display format defined in the advertisement style sheet, the display format changing device 300 has been changed to suit the display format of the advertising medium. Accordingly, the advertising medium device 100 defines the advertisement in the advertising medium. It can be changed and displayed according to the existing display format.

Then, the advertisement providing device 200 performs a function of providing an advertisement style sheet.

More specifically, when an advertisement request is received from the advertisement media device 100, the advertisement providing device 200 is a display format of the advertisement so that the display format of the requested advertisement matches the display format of the advertisement media device 100. A change to is requested from the display format changing device 300.

Accordingly, the advertisement providing device 200, when the advertisement style sheet reflecting the changed display format is received from the display format changing device 300, this includes the access address of the advertisement content. Together with metadata (XML), the advertisement media device ( By providing it to 100), the advertisement media device 100 that has received the advertisement content downloads the advertisement content, so that the downloaded advertisement content can be displayed in conformity with the display format defined in the advertisement medium.

In addition, the display format changing device 300 performs a function of analyzing an advertisement style sheet and a media style sheet.

More specifically, the display format changing device 300 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown) when a display format change is requested for the advertisement from the advertisement providing device 200. .

In addition, the display format changing device 300 extracts the advertisement style sheet and collects a media style sheet defining the display format of the advertisement medium from the advertisement medium device 100 requesting the advertisement.

As such, when the collection of the media style sheet is completed, the display format changing device 300 includes a display variable in which a display format is defined from each of the media style sheet and the advertisement style sheet, and in relation to the definition of the display format in each display variable. It analyzes the defining elements that exist.

In addition, the display format changing device 300 performs a function of changing an advertisement style sheet.

More specifically, the display format changing device 300 is analyzed from the advertising style sheet when the analysis of the display variable and the definition element included in each display variable from each of the media style sheet and advertising style sheet is After changing at least a part of the entire display variable to the analyzed display variable from the media style sheet as a change processing variable, the changed advertisement style sheet is transmitted to the advertisement media device 100, so that the delivered advertisement is transmitted to the advertisement media device 100 ) In accordance with the display format defined in the advertising medium.

At this time, the display format changing device 300 changes the display variable, which is analyzed as the same display variable in the media style sheet, as the change processing variable among all display variables analyzed from the advertisement style sheet.

Here, when the display format changing device 300 changes the display variable analyzed from the advertisement style sheet as a change processing variable, at least some of the entire definition elements included in the change processing variable are changed as a change processing definition element of the media style sheet. It is changed to the definition element included in the display variable.

At this time, as above, the display format changing device 300 only recalls definition elements in which the same definition element exists in the display variable of the media style sheet that is changed as the change processing variable among all the definition elements included in the change processing variable. It is changed as a change processing definition element.

Hereinafter, the configuration of the display format changing apparatus 300 according to an embodiment of the present invention will be described in more detail with reference to FIG. 2.

That is, the display format changing device 300 according to an embodiment of the present invention includes an analysis unit 310 for analyzing a media style sheet and an advertisement style sheet, and a change unit 320 for changing an advertisement style sheet. Have a composition.

Here, all or a part of the configuration of the display format changing apparatus 300 including the analysis unit 310 and the change unit 320 may be implemented as hardware or software, or as a combination thereof.

The analysis unit 310 performs a function of analyzing an advertisement style sheet and a media style sheet.

More specifically, the analysis unit 310 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown) when a change in the display format of the advertisement is requested from the advertisement providing device 200.

In addition, the analysis unit 310 extracts the advertisement style sheet and collects a media style sheet defining a display format of the advertisement medium from the advertisement medium apparatus 100 requesting the advertisement.

Here, the display format change request received from the analysis unit 310 may include access information (eg, URL) for an advertisement medium to display the advertisement, and the display format change device 300 As a basis, the media style sheet that defines the display format of the advertising media is collected.

As such, when the collection of the media style sheet is completed, the analysis unit 310 includes a display variable in which a display format is defined from each of the media style sheet and the advertisement style sheet, and a definition included in relation to the definition of the display format in each display variable. You will analyze the elements.

Then, the change unit 320 performs a function of changing the advertisement style sheet.

More specifically, when the analysis of the display variable in which the display format is defined from each of the media style sheet and the advertisement style sheet and the definition elements included in each display variable is completed, the change unit 320 is the display variable analyzed from the advertisement style sheet. After changing at least a part of the whole as a change processing variable to a display variable analyzed from the media style sheet, the changed advertisement style sheet is transmitted to the advertisement media device 100, so that the delivered advertisement is transmitted in the advertisement media device 100. Make it possible to be displayed in conformity with the display format defined in the advertising medium.

Here, the change unit 320 changes the display variable analyzed as the same display variable in the media style sheet among all the display variables analyzed from the advertisement style sheet as the change processing variable.

As such, only when the same display variable exists in the media style sheet, changing the display variable of the advertisement style sheet to the media style sheet changes the list of display variables included in the initial advertisement style sheet, and the advertisement is displayed. This is to prevent an error from occurring on the execution screen of the medium.

Accordingly, in the change unit 320, while the list of display variables included in the initial advertisement style sheet is maintained, the advertisement is displayed by changing only the value of the display variable to the value of the corresponding display variable in the media style sheet. In addition to preventing an error from occurring on the execution screen of the advertising medium, the display format of the advertisement can be matched with the display format defined in the advertising medium.

Meanwhile, in changing the display variable analyzed from the advertisement style sheet as a change processing variable, the change unit 320 converts at least some of the entire definition elements included in the change processing variable as a change processing definition element as a display variable of the media style sheet. It is changed to the definition element included in.

Here, as in the above, the change processing unit 320 processes only the definition elements in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable among all the definition elements included in the change processing variable. It is changed as a defining element.

This is to prevent an error from occurring on the execution screen of the advertising medium in which the advertisement is displayed by changing the list of definition elements included in the change processing variable that is changed to the display variable of the media style sheet.

For example, as shown in FIG. 3, when the display function'.one' is the same in both the display variable analyzed from the advertisement style sheet and the display variable analyzed from the media style sheet, in the advertisement style sheet, as shown in FIG. The corresponding display function of is changed to a display variable existing in the media style sheet as a change processing variable.

At this time, in the display variable changed in the advertisement style sheet,'color','background-color','margin','width','height', and'display' are included as definition elements in the same manner as the media style sheet? , Since only the value of the definition element corresponding to'color' is different from each other, the definition element corresponding to'color' in the advertisement style sheet is changed from'white' to'red' in the same way as the media style sheet. can be changed.

As described above, according to the advertisement display system according to an embodiment of the present invention, display variables defined in an advertisement style sheet (CSS, Cascading Style Sheet) defining the display format of advertisements are identically present in the media style sheet. By changing the display variable to be displayed, the advertisement displayed on the advertisement medium device is changed and displayed in accordance with the display format defined in the advertisement medium device, thereby minimizing the user's rejection of the advertisement.

Hereinafter, a method for providing advertisements according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5. Here, for convenience of description, the configurations shown in FIGS. 1 and 2 described above will be described with reference to the corresponding reference numerals.

First, an operation flow in the advertisement display system according to an embodiment of the present invention will be described with reference to FIG. 4.

First, the advertisement medium apparatus 100 requests an advertisement from the advertisement providing apparatus 200 through a software development kit (SDK) mounted on the advertisement medium according to the execution of the advertisement medium (S110).

Accordingly, when an advertisement request is received from the advertisement media device 100, the advertisement providing device 200 determines the display format of the advertisement so that the display format of the requested advertisement matches the display format of the advertisement media device 100. A change is requested from the display format changing device 300 (S120).

Then, the display format changing device 300 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown) when a change in the display format of the advertisement is requested from the advertisement providing device 200 ( S130).

In addition, the display format changing device 300 extracts an advertisement style sheet and collects a media style sheet defining a display format of the advertisement medium from the advertisement medium device 100 requesting the advertisement (S140).

Then, when the collection of the media style sheet is completed, the display format changing device 300 includes a display variable in which the display format is defined from each of the media style sheet and the advertisement style sheet, in relation to the definition of the display format in each display variable. The defined element is analyzed (S150).

Further, the display format changing device 300 is, when analysis of the display format defined from each of the media style sheet and the advertisement style sheet and the definition elements included in each display variable is completed, the display variable analyzed from the advertisement style sheet After changing at least a part of the whole as a change processing variable to a display variable analyzed from the media style sheet, the changed advertisement style sheet is transmitted to the advertisement media device 100, so that the delivered advertisement is transmitted in the advertisement media device 100. The display can be displayed in conformity with the display format defined in the advertisement medium (S160-S170).

At this time, the display format changing device 300 changes the display variable, which is analyzed as the same display variable in the media style sheet, as the change processing variable among all display variables analyzed from the advertisement style sheet.

Here, when the display format changing device 300 changes the display variable analyzed from the advertisement style sheet as a change processing variable, at least some of the entire definition elements included in the change processing variable are changed as a change processing definition element of the media style sheet. It is changed to the definition element included in the display variable.

At this time, as above, the display format changing device 300 only recalls definition elements in which the same definition element exists in the display variable of the media style sheet that is changed as the change processing variable among all the definition elements included in the change processing variable. It is changed as a change processing definition element.

Thereafter, when the advertisement style sheet reflecting the changed display format is received from the display format changing device 300, the advertisement providing device 200 includes the access address of the advertisement content. With metadata (XML), the advertisement media device ( By providing it to 100), the advertisement media device 100 that has received the advertisement content downloads the advertisement content, so that the downloaded advertisement content can be displayed in conformity with the display format defined in the advertisement medium (S180-S190).

Hereinafter, the operation of the advertisement providing apparatus 200 according to an embodiment of the present invention will be described in detail with reference to FIG. 5.

First, the analysis unit 310 extracts an advertisement style sheet defining the display format of the advertisement from its own database (not shown) when a change in the display format of the advertisement is requested from the advertisement providing device 200 (S210-S220). ).

At this time, the analysis unit 310 extracts the advertisement style sheet and collects the media style sheet defining the display format of the advertisement medium from the advertisement medium apparatus 100 requesting the advertisement.

Then, when the collection of the media style sheet is completed, the analysis unit 310 includes a display variable in which a display format is defined from each of the media style sheet and the advertisement style sheet, and is included in each display variable in relation to the definition of the display format. The definition element is analyzed (S230).

Then, when the analysis of the display format defined from each of the media style sheet and the advertisement style sheet and the definition elements included in each display variable is completed, the change unit 320 is the entire display variable analyzed from the advertisement style sheet. Among them, it is checked whether the same display variable exists in the media style sheet (S240).

At this time, the change unit 320 changes the same display variable as the media style sheet as a change processing variable only when the same display variable exists in the media style sheet among all the display variables analyzed from the advertisement style sheet. Is done.

In addition, when changing the display variable analyzed from the advertisement style sheet as a change processing variable, the change unit 320 converts at least some of the entire definition elements included in the change processing variable as a change processing definition element as a display variable of the media style sheet. It is changed to the definition element included in (S250-S260).

In this case, as in the above, the change processing unit 320 processes only the definition elements in which the same definition element exists in the display variable of the media style sheet that is changed as the change processing variable among all the definition elements included in the change processing variable. It is changed as a defining element.

Thereafter, the change unit 320 changes at least some of the display variables analyzed from the advertisement style sheet to the display variables analyzed from the media style sheet as a change processing variable, and then the changed advertisement style sheet is converted to the advertisement media device 100. By allowing the advertisement to be delivered to, the delivered advertisement can be displayed in accordance with the display format defined in the advertisement medium (S270).

As described above, according to the advertisement display method according to an embodiment of the present invention, display variables defined in an advertisement style sheet (CSS, Cascading Style Sheet) defining the display format of advertisements are identically present in the media style sheet. By changing the display variable to be displayed, the advertisement displayed on the advertisement medium device is changed and displayed in accordance with the display format defined in the advertisement medium device, thereby minimizing the user's rejection of the advertisement.

Meanwhile, the functional operations and implementations of the subject described in this specification are implemented as digital electronic circuits, or computer software, firmware, or hardware including the structures disclosed in this specification and structural equivalents, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, i.e. one or more modules relating to computer program instructions encoded on a tangible program storage medium for execution by or to control the operation of a processing system. Can be implemented.

The computer-readable medium may be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials that affect a machine-readable radio wave signal, or a combination of one or more of them.

In this specification, the term "system" or "device" encompasses all devices, devices and machines for processing data, including, for example, a programmable processor, a computer, or multiple processors or computers. In addition to hardware, the processing system may include, for example, a code constituting a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them, etc. .

Computer programs (also known as programs, software, software applications, scripts, or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural language, and can be written as a standalone program or module, It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, or in multiple interactive files (e.g., files that store one or more modules, subprograms, or portions of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored within a markup language document). The computer program may be deployed to run on one computer or multiple computers located at one site or distributed across a plurality of sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. -May contain all types of nonvolatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory can be supplemented by special purpose logic circuits or incorporated into it.

Implementations of the subject matter described herein include a backend component, such as a data server, or a middleware component such as an application server, or, for example, a web browser or graphic user that allows a user to interact with an implementation of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or a computing system that includes all of one or more combinations of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, for example a communication network.

While this specification includes details of a number of specific implementations, these should not be construed as limiting to the scope of any invention or claim, but rather as a description of features that may be peculiar to particular embodiments of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination. Furthermore, although features operate in a particular combination and may be initially described as so claimed, one or more features from a claimed combination may in some cases be excluded from the combination, and the claimed combination may be subcombination. Or sub-combination variations.

In addition, although the present specification describes the operations in the drawings in a specific order, it is not understood that such operations must be performed in the specific order or sequential order shown in order to obtain a desirable result, or that all illustrated operations must be performed. Can not be done. In certain cases, multitasking and parallel processing can be advantageous. In addition, separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the program components and systems described are generally integrated together into a single software product or packaged in multiple software products. It should be understood that you can

As such, this specification is not intended to limit the invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to these examples without departing from the scope of the present invention. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

According to the advertisement display system and method thereof of the present invention, and the apparatus applied thereto, the display variable defined in an advertisement style sheet (CSS, Cascading Style Sheet) that defines the display format of advertisement is changed to be displayed in the advertisement media device. In that advertisements are displayed appropriately in the display format defined in the advertisement media device, as it exceeds the limitations of existing technologies, not only the use of related technologies, but also the possibility of marketing or sales of applied devices is sufficient and realistically It is an invention with industrial applicability because it can be clearly implemented.

100: advertising media device
200: advertisement providing device
300: display format changing device
210: analysis unit 220: change unit

Claims (10)

An analysis unit for analyzing display variables in which a display format is defined from each of a media style sheet defining a display format in an advertisement media device and an advertisement style sheet defining a display format of an advertisement; And
And a changer configured to change at least a part of all of the display variables analyzed from the advertisement style sheet to display variables analyzed from the media style sheet as a change processing variable, so that the advertisement is displayed as a display format in the advertisement media device, ,
The change processing variable is a display variable that is analyzed as having the same display variable in the media style sheet,
Each of the display variables analyzed from the media style sheet and the advertisement style sheet includes a definition element related to the definition of the display format,
The change unit, when changing the change processing variable to the same display variable existing in the media style sheet, converts at least a part of all of the definition elements included in the change processing variable to a display variable of the media style sheet as a change processing definition element. Change to the definition element included in,
The change processing definition element is a definition element in which the same definition element exists in the display variable of the media style sheet changed as the change processing variable,
The change unit is characterized in that, while the list of display variables included in the advertisement style sheet is maintained, only the value of the change processing variable is changed to a value of the same display variable existing in the media style sheet. Display format changing device. delete delete delete delete delete delete delete delete delete

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