KR102162441B1 - Method for transmitting advertisement and apparatus for the same - Google Patents

Abstract

The present invention relates to an advertisement transmission technology for each medium capable of transmitting a certain amount of advertisements not only to guaranteed media but also to non-guaranteed media, and thereby preventing the amount of advertisements from running out. To this end, the apparatus for transmitting advertisements for each medium according to an embodiment of the present invention sets a predetermined number of fill rates for each of a guaranteed medium that must guarantee a fill rate (FR) and a non-guaranteed medium that does not guarantee the fill rate. F/R setting unit for each medium to be performed; A normalization performing unit that calculates a normalized value for each of the guaranteed and non-guaranteed media based on the fill rate values of the guaranteed and non-guaranteed media; And a quantity calculation and allocation unit that calculates an advertisement quantity to be allocated to each of the guaranteed and non-guaranteed media using the normalized values, and then allocates the calculated advertisement quantity to the guaranteed and non-guaranteed media.

Description

Method for transmitting advertisements by media and apparatus therefor {METHOD FOR TRANSMITTING ADVERTISEMENT AND APPARATUS FOR THE SAME}

The present invention relates to a method for transmitting advertisements for each medium and an apparatus therefor. More specifically, the present invention transmits a certain amount of advertisements to not only guaranteed media but also non-guaranteed media, and thereby prevents the amount of advertisements from running out. In addition, the present invention relates to a method for transmitting advertisements for each medium, and an apparatus therefor, capable of allocating an advertisement quantity for each medium in real time to satisfy a preset target fill rate.

In recent years, due to the development of mobile communication and the Internet, advertisements are being made on each customer's mobile phone or customer PC via various media online.

The advertisement service using data communication such as mobile communication or the Internet is performed in a manner in which advertisement information received from an advertiser is provided to advertisement viewers and a certain reward is given to a customer who receives the advertisement information and a medium displaying the advertisement. At this time, in order to secure good media from the standpoint of the advertisement business, the fill rate (FR), which is the rate at which the advertisement server allocates advertisements to each medium in response to the request of the medium to some media, that is, guaranteed media ) To allocate the amount of advertisement for each medium.

In this case, when the advertisement transmission quantity is allocated only to the guaranteed media where the fill rate is guaranteed, there may be a problem in that the advertisement quantity received from the advertiser cannot be delivered within the schedule time. Therefore, it is necessary to develop an advertisement service capable of stably exhausting the advertisement quantity by allocating a certain amount of advertisement transmission to not only guaranteed media but also non-guaranteed media where fill rate is not guaranteed. In addition, there is a need to develop an advertisement service that can adjust the amount of advertisements in real time by comparing the target fill rate set for each medium and the current fill rate values.

In relation, Korean Patent Application Publication No. 2010-0077511 discloses "a method and system for providing advertisements using both exposure time and number of clicks".

An object of the present invention is to ensure the transmission of a certain amount of advertisements even in non-guaranteed media, and thus prevent the amount of advertisements from being reduced due to a small correction time for the amount of advertisements transmitted when the future programming time is over.

In addition, an object of the present invention is to allocate an advertisement quantity for each medium in real time to satisfy a set target fill rate.

In order to achieve the above object, the advertisement transmitting apparatus for each medium according to the present invention provides a predetermined fill rate for each of the guaranteed medium that must guarantee the fill rate (FR) and the non-guaranteed medium that does not guarantee the fill rate. F/R setting unit for each medium to be set; A normalization performing unit for calculating a normalization value of each of the guaranteed and non-guaranteed media, based on the fill rate values of the guaranteed and non-guaranteed media; And a quantity calculation and allocation unit that calculates an advertisement quantity to be allocated to each of the guaranteed and non-guaranteed media using the normalized value, and then allocates the calculated advertisement quantity to the guaranteed and non-guaranteed media.

In addition, the highest value among fill rates of the guaranteed and non-guaranteed media is set as the maximum value, and a value lower than the lowest value among the fill rates of the guaranteed and non-guaranteed media is set as the minimum value. A value and minimum value setting unit may be further included, and the normalization performing unit may calculate a normalization value of each of the guaranteed medium and the non-guaranteed medium by using the maximum and minimum values.

In addition, the normalization performing unit, the value obtained by subtracting the minimum value from the fill rate values of the non-guaranteed medium and the guaranteed medium to the value obtained by subtracting the minimum value from the maximum value, is a normalization value of each of the guaranteed medium and the non-guaranteed medium. Can be calculated as

In this case, the F/R setting unit for each medium sets the target fill rate of the guaranteed medium and the non-guaranteed medium, and adjusts the fill rate values of the guaranteed medium and the non-guaranteed medium to satisfy the target fill rate. It may further include an R adjustment unit.

In this case, further comprising an average comparison unit for comparing the average fill rate of the guaranteed medium and the non-guaranteed medium and the target fill rate average value of the guaranteed medium and non-guaranteed medium, wherein the F/R adjustment unit comprises: the guaranteed medium and the non-guaranteed medium. When the average fill rate value of the medium is less than the target fill rate average value of the guaranteed medium and the non-guaranteed medium, the fill rate average value of the guaranteed medium and the non-guaranteed medium is greater than or equal to the target fill rate average value of the guaranteed medium and non-guaranteed medium. The fill rate values of the guaranteed and non-guaranteed media can be adjusted.

At this time, the F/R adjusting unit, when the average fill rate value of the guaranteed medium and the non-guaranteed medium is smaller than the average value of the target fill rate of the guaranteed medium and the non-guaranteed medium, the average fill rate of the guaranteed medium and the non-guaranteed medium The fill rate of a medium having a fill rate lower than the target fill rate may be adjusted so that the target fill rate average value of the guaranteed medium and the non-guaranteed medium may be higher.

At this time, when the average comparison unit determines that the average fill rate value of the guaranteed and non-guaranteed media is greater than the average target fill rate of the guaranteed and non-guaranteed media, advertisement transmission may proceed according to a request for each medium. .

In this case, the advertisement transmission quantity transmitted to each medium is compared with a preset advertisement transmission quantity standard range, and when the advertisement transmission quantity is less than or exceeds the advertisement transmission quantity standard range, the F/R setting unit for each medium, the It may further include a normalization execution unit and a transmission quantity determination unit for performing advertisement transmission based on the quantity calculation and allocation unit.

In this case, when the transmission quantity determination unit determines that the advertisement transmission quantity transmitted to each medium is within the standard range of the advertisement transmission quantity, advertisement transmission may proceed according to a request for each medium.

In addition, the method for transmitting advertisements for each medium according to the present invention for achieving the above object comprises: setting a fill rate of a predetermined value for each of the guaranteed medium and the non-guaranteed medium; Performing a normalization step of calculating a normalized value of each of the guaranteed medium and the non-guaranteed medium based on the fill rate values of the guaranteed medium and the non-guaranteed medium; Calculating an amount of advertisements to be allocated for each of the guaranteed medium and the non-guaranteed medium using the normalized value; And allocating the calculated advertisement quantity to the guaranteed medium and non-guaranteed medium.

And, after the step of setting the fill rate, the highest value among the fill rates of the guaranteed medium and the non-guaranteed medium is set as the maximum value, and is preset than the lowest value among the fill rates of the guaranteed medium and the non-guaranteed medium. The method further includes setting a value as low as the number as a minimum value, and in the performing of normalization, a normalized value for each of the guaranteed medium and the non-guaranteed medium may be calculated using the maximum value and the minimum value.

In this case, in the normalization performing step, a value obtained by subtracting the minimum value from the fill rate values of each of the non-guaranteed medium and the guaranteed medium to a value obtained by subtracting the minimum value from the maximum value is determined for each of the guaranteed medium and the non-guaranteed medium. It can be calculated as a normalized number.

In this case, in the step of setting the fill rate, the step of setting a target fill rate of the guaranteed medium and the non-guaranteed medium, and adjusting fill rate values of the guaranteed medium and the non-guaranteed medium to satisfy the target fill rate It may contain more.

In this case, the method further comprises comparing the average fill rate values of the guaranteed and non-guaranteed media with the average value of the target fill rates of the guaranteed and non-guaranteed media, wherein the average fill rate of the guaranteed and non-guaranteed media is the guaranteed When it is less than the target fill rate average value of the medium and non-guaranteed medium, in the step of adjusting the fill rate value, the fill rate average value of the guaranteed medium and non-guaranteed medium is equal to or greater than the target fill rate average value of the guaranteed medium and non-guaranteed medium. The fill rate values of the guaranteed and non-guaranteed media can be adjusted so that this is achieved.

In this case, when the average fill rate value of the guaranteed medium and the non-guaranteed medium is larger than the average value of the target fill rate of the guaranteed medium and the non-guaranteed medium, transmitting an advertisement according to a request for each medium may be further included.

In this case, comparing the amount of advertisement transmission transmitted to each medium with a preset advertisement transmission amount reference range; And when it is determined that the amount of advertisements transmitted to each medium is within the standard range of the amount of advertisements transmitted, performing advertisement transmission according to a request for each medium.

According to an embodiment of the present invention, a certain amount of advertisement transmission is guaranteed to non-guaranteed media, and the advertisement quantity is sent in advance to both the guaranteed media and the non-guaranteed media, so that the time for correction of the advertisement transmission quantity is reduced as the future programming time ends. You can prevent the amount of advertising from running out.

In addition, according to the present invention, an advertisement quantity may be allocated for each medium to satisfy a set target fill rate. That is, in the present invention, after calculating the amount of advertisements to be transmitted to each medium by normalizing the fill rate values for each medium, the target fill rate for each medium may be satisfied by re-adjusting the amount of advertisements transmitted.

1 is a conceptual diagram showing an advertisement transmission system for each medium according to an embodiment of the present invention.
2 is a flow chart illustrating a method of transmitting advertisements for each medium according to an embodiment of the present invention.
3 is a flowchart illustrating a step of applying a priority programming logic in a method of transmitting advertisements for each medium according to an embodiment of the present invention.
4 to 6 are diagrams for explaining an example of transmitting an advertisement to a plurality of media by applying a priority programming logic according to an embodiment of the present invention.
7 is a block diagram showing the configuration of an advertisement transmitting apparatus for each medium according to an embodiment of the present invention.
8 is a block diagram showing in more detail the configuration of a priority programming logic application unit in an advertisement transmitting apparatus for each medium according to an embodiment of the present invention.

The present invention will be described in detail with reference to the accompanying drawings as follows. Here, repeated descriptions, well-known functions that may unnecessarily obscure the subject matter of the present invention, and detailed descriptions of configurations are omitted. Embodiments of the present invention are provided to more completely explain the present invention to those with average knowledge in the art. Accordingly, the shapes and sizes of elements in the drawings may be exaggerated for clearer explanation.

Hereinafter, a configuration and operation of an advertisement transmission system according to an embodiment of the present invention will be described.

1 is a conceptual diagram showing an advertisement transmission system for each medium according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement transmission system for each medium according to an embodiment of the present invention may include an advertisement transmission device 100 for each medium, an advertiser 200 and a plurality of media 300.

The advertisement transmitting device 100 for each medium serves as a server that stores advertisement information received from the advertiser 200. In addition, the advertisement transmitting apparatus 100 for each medium transmits advertisement information stored in a plurality of media. Each of the operations and configurations of the advertisement transmitting apparatus 100 for each medium will be described in detail later with reference to FIGS. 2 and 3 and FIGS. 7 and 8.

The advertiser 200 is a subject that registers advertisements in the advertisement transmission device 100 for each medium in order to sell and distribute a specific product or application. The advertiser 200 may set information and quantity of advertisements to be transmitted through a contract relationship with a subject providing an advertisement service, that is, a subject operating the advertisement transmitting apparatus 100 for each medium.

The plurality of media 300 refers to various media 301, 302, 303, and 304 that a user can access through a terminal or the like. Each of the plurality of media 300 may request the advertisement transmission apparatus 100 for each media to provide an advertisement. In addition, in order to secure a good medium, some of the mediums (eg, 301, 302) among the plurality of mediums 300 are designated as guaranteed mediums, so that a certain number of fill rates (FR) can be guaranteed. In addition, the advertisement transmitting apparatus 100 for each medium receiving the request transmits the advertisement based on whether each medium is a guaranteed medium and a fill rate set for each medium. At this time, the user's terminal is a notebook computer, mobile phone, tablet PC, navigation, smart phone, PDA (Personal Digital Assistants), PMP (Portable Multimedia Player) or DVB (Digital Video Broadcasting). ) May include a digital broadcast receiver.

Hereinafter, a method of transmitting advertisements for each medium according to an embodiment of the present invention will be described.

2 is a flow chart illustrating a method of transmitting advertisements for each medium according to an embodiment of the present invention.

Referring to FIG. 2, in the method of transmitting advertisements for each medium according to an embodiment of the present invention, first, a fill rate (F/R) is set for each of a plurality of media (S110). In this case, among the plurality of media, a medium that guarantees a fill rate is set as a guaranteed medium, and a medium that does not guarantee a fill rate is set as a non-guaranteed medium.

Then, based on the set fill rate, the advertisement is transmitted in response to the advertisement transmission request of the media (S120).

Thereafter, it is determined whether the amount of advertisements to be transmitted is within a preset reference value range (S130). As a result of the determination in step S130, when the transmitted advertisement transmission quantity is not within the preset numerical range, the priority programming logic is applied to the currently ongoing advertisement transmission service in order to prevent the small or early consumption of the advertisement transmission quantity (S140). The priority programming logic will be described later in more detail with reference to FIG. 3.

And, as a result of the determination in step S130, when the transmitted advertisement transmission quantity is within a preset numerical range, it is determined whether the advertisement transmission quantity is exhausted or the advertisement scheduling time has ended (S150). As a result of the determination in step S150, if the advertisement transmission quantity is exhausted or the advertisement scheduling time has not ended, the process returns to step S120 and advertisement transmission is continued for each medium.

3 is a flowchart illustrating a step of applying a priority programming logic in a method of transmitting advertisements for each medium according to an embodiment of the present invention.

Referring to FIG. 3, in the step of applying the priority knitting logic according to an embodiment of the present invention, a fill rate is set for not only guaranteed media but also non-guaranteed media (S141). In this case, a fill rate set for each guaranteed medium and non-guaranteed medium may be referred to as a target fill rate. In other words, in step S141, a fill rate of a predetermined value is set for each of the guaranteed medium that must guarantee the fill rate and the non-guaranteed medium that does not guarantee the fill rate.

Then, before normalization for each medium is performed, the maximum and minimum fill rate values required for normalization are calculated (S142). In this case, the highest value among the fill rates of guaranteed and non-guaranteed media is set as the maximum. In addition, a value lower than the lowest of the fill rates of the guaranteed medium and the non-guaranteed medium is set as the minimum value.

Thereafter, a normalized value of each of the guaranteed medium and the non-guaranteed medium is calculated based on the fill rate values of each of the guaranteed medium and the non-guaranteed medium (S143). At this time, normalized values for each of the guaranteed and non-guaranteed media are calculated using the maximum and minimum values set in step S142. That is, the value obtained by subtracting the minimum value from the fill rate values of the non-guaranteed media and the guaranteed media to the value subtracting the minimum value from the maximum value is calculated as the normalized value of each medium. That is, assuming that the minimum value is a, the maximum value is b, and the fill rate value of each medium is x,'(x-a)/(b-a)' may be an equation expressing normalization.

Then, by using the normalized values calculated for each of the guaranteed and non-guaranteed media, the ratio of the allocated amount for each medium is calculated, and accordingly, the amount of advertisements is allocated to the guaranteed and non-guaranteed media (S144).

In step S144, while the advertisement quantity is allocated to each medium and transmitted, the average fill rate values of the guaranteed and non-guaranteed media are compared with the average value of the target fill rate of the guaranteed and non-guaranteed media (S145). As a result of the determination in step S145, if the average fill rate value is greater than the average target fill rate, advertisement is transmitted according to a request for each medium without additional adjustment.

On the other hand, as a result of the determination in step S145, when the average fill rate value is smaller than the average fill rate, the fill rate value is increased for a specific medium whose fill rate is less than (S146).

And, based on the changed fill rate value, the normalized values of all guaranteed and non-guaranteed media are recalculated, and the ratio of the amount allocated for each medium is calculated based on the recalculated normalized value, and accordingly, guaranteed and non-guaranteed media. The amount of advertisement is allocated to the medium (S147). Then, based on the recalculated normalized value, the average fill rate of the guaranteed and non-guaranteed media after the advertisements are transmitted to each media and the average of the target fill rate of the guaranteed and non-guaranteed media are compared again.

4 to 6 are diagrams for explaining an example of transmitting an advertisement to a plurality of media by applying a priority programming logic according to an embodiment of the present invention. 4 to 6, it is assumed that the medium A is a non-guaranteed medium, and the medium B to the medium F is a guaranteed medium.

Referring to FIG. 4, the fill rate set in the media A to B and the ratio of the amount of advertisement set accordingly are shown in a table. In this case, the fill rate (F/R) is expressed as a percentage. In other words, a certain number (20%) fill rate is guaranteed for Media A, which is a non-guaranteed medium. And, the value of the fill rate set for the non-guaranteed medium is set to a value lower than that of the other guaranteed medium.

The maximum value is set to 80 of medium F, which is the highest of the fill rates of medium A to medium F. In addition, the minimum value is set to 10, which is a preset value lower than 20 of the medium A, which is the lowest among fill rates of the medium A to the medium F. Here, the preset value is 10, but is not limited thereto. If the minimum value is set as the fill rate value for non-guaranteed media, the value set in the non-guaranteed media value is set to a lower value since the normalization value of the non-covered media is 0 and the quantity cannot be allocated.

Normalization for each medium is calculated by the equation of'(x-a)/(b-a)' when the minimum value is a, the maximum value is b, and the fill rate value of each medium is x. Then, the normalized value of each medium is converted into a percentage. Through this, 4% of the amount of advertising to be transmitted is allocated to Media A, 14% to Media B, 18% to Media C, 21% to Media D, 23% to Media E, and 25% to Media F. .

Referring to FIG. 5, target fill rates are set for each of the mediums A to F as shown in FIG. 4. As a result of performing advertisement transmission, it was determined that the average fill rate value (57.5) of Media A to Media F was smaller than the target fill rate average value (59.16) of guaranteed and non-guaranteed media. In this case, the fill rate values of the guaranteed and non-guaranteed media are adjusted so that the average fill rate of the guaranteed and non-guaranteed media is equal to or greater than the average of the target fill rates of the guaranteed and non-guaranteed media. Since the fill rate value of Media B was calculated to be 40%, which is less than the target fill rate 50%, the amount of advertisements sent out so that the fill rate ratio of Media B is calculated higher than the target fill rate in subsequent ad transmissions (F/R(N)). Adjust. In FIG. 5, the fill rate of medium B was adjusted to 60%. And, the normalization of medium A to medium F was recalculated corresponding to the adjusted value of the fill rate. Using the recalculated normalized values, the ratio of advertisement volume for each medium was calculated. Looking at the quantity ratio of FIG. 5, it can be seen that the quantity ratio of FIG. 4 is different from that of FIG. 4, and in particular, it can be seen that the quantity ratio of medium B has increased from 14% to 16%.

Referring to FIG. 6, it can be seen that the average fill rate value (64.16667) of Media A to Media F according to the transmission of the previous advertisement volume is higher than the target fill rate average value (59.16667). In this case, the advertisement is transmitted according to the request of each medium without performing a process such as normalization, that is, the shaded portion of the table.

Hereinafter, a configuration and operation of an advertisement transmitting apparatus for each medium according to an embodiment of the present invention will be described.

7 is a block diagram showing the configuration of an advertisement transmitting apparatus for each medium according to an embodiment of the present invention.

Referring to FIG. 7, the apparatus 100 for transmitting advertisements for each medium according to an embodiment of the present invention includes an F/R setting unit 110, a transmission unit 120, a transmission quantity determination unit 130, and a priority programming logic application unit. It may be configured to include 140.

The F/R setting unit 110 sets a fill rate for each of a plurality of media. In this case, among the plurality of media, a medium that guarantees a fill rate is set as a guaranteed medium, and a medium that does not guarantee a fill rate is set as a non-guaranteed medium.

The transmission unit 120 transmits an advertisement in response to an advertisement transmission request of the media based on the set fill rate. The transmission unit 120 transmits the amount of advertisements received from the advertiser until the advertisement transmission quantity is exhausted or the advertisement schedule time ends.

The transmission quantity determination unit 130 determines whether the advertisement transmission quantity is within a preset reference value range.

As a result of the determination of the transmission quantity determination unit 130, the priority programming logic application unit 140 transmits advertisements currently in progress in order to prevent the small or early consumption of the advertisement transmission quantity when the advertisement transmission quantity is not within the preset numerical range. Priority programming logic is applied to the service.

8 is a block diagram showing in more detail the configuration of a priority programming logic application unit in an advertisement transmitting apparatus for each medium according to an embodiment of the present invention.

Referring to FIG. 8, the priority programming logic application unit 140 of the advertisement transmission apparatus for each medium according to an embodiment of the present invention includes an F/R setting unit 141 for each medium, a maximum value and a minimum value setting unit 142, and normalization. It may include an execution unit 143, a quantity calculation and allocation unit 144, an average comparison unit 145, and an F/R adjustment unit 146.

The media-specific F/R setting unit 141 sets the fill rate for not only guaranteed media but also non-guaranteed media. In this case, the fill rate set for each guaranteed medium and non-guaranteed medium may be referred to as a target fill rate of each medium. That is, the F/R setting unit 141 for each medium sets a fill rate of a predetermined value for each of the guaranteed medium that must guarantee the rate and the non-guaranteed medium that does not guarantee the fill rate.

The maximum and minimum value setting unit 142 calculates the maximum and minimum fill rate values required for normalization before performing normalization for each medium. In this case, the maximum value and minimum value setting unit 142 may set the highest value among fill rates of the guaranteed medium and the non-guaranteed medium as the maximum value. In addition, the maximum value and minimum value setting unit 142 may set a value lower by a preset value than the lowest of the fill rates of the guaranteed medium and the non-guaranteed medium as the minimum value.

The normalization execution unit 143 calculates normalization values for each of the guaranteed and non-guaranteed media, based on the fill rate values of the guaranteed and non-guaranteed media. The normalization execution unit 143 calculates a normalization value for each of the guaranteed and non-guaranteed media by using the maximum and minimum values set by the maximum and minimum value setting unit 142. That is, the normalization execution unit 142 may calculate a value obtained by subtracting the minimum value from the fill rate value of each of the non-guaranteed medium and the guaranteed medium to a value obtained by subtracting the minimum value from the maximum value, as the normalized value of each medium.

The quantity calculation and allocation unit 144 calculates the allocation quantity ratio for each medium by using the normalized values calculated for each of the guaranteed and non-guaranteed media, and allocates the advertisement quantity to the guaranteed and non-guaranteed media accordingly. .

The average comparison unit 145 compares the average fill rate of the guaranteed and non-guaranteed media with the average of the target fill rate of the guaranteed and non-guaranteed media while allocating and transmitting the advertisement quantity to each medium.

When the average fill rate value in the average comparison unit 145 is smaller than the target fill rate average value, the F/R adjustment unit 146 increases the fill rate value for a specific medium whose fill rate is less than the average value. That is, the F/R adjustment unit 146 recalculates the normalized values of all guaranteed and non-guaranteed media based on the changed fill rate value, and calculates the ratio of the amount allocated for each medium based on the recalculated normalized value. Accordingly, the amount of advertising is allocated to guaranteed and non-guaranteed media.

The advertisement sending system, advertisement sending method, and apparatus therefor according to an embodiment of the present invention may be implemented in the form of program commands that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Including magneto-optical media, and any type of hardware device specially configured to store and execute program instructions such as ROM, RAM, flash memory, etc. Examples of the program instructions may include not only machine language codes such as those produced by a compiler but also high-level language codes that can be executed by a computer using an interpreter or the like. These hardware devices may be configured to operate as one or more software modules to perform the operation of the present invention, and vice versa.

The teachings of the principles of the present invention can be implemented as a combination of hardware and software. Also, the software may be implemented as an application program that is actually implemented on the program storage unit. The application program can be uploaded to and executed by the machine containing any suitable architecture. Advantageously, the machine may be implemented on a computer platform having hardware such as one or more central processing units (CPU), a computer processor, random access memory (RAM), and input/output (I/O) interfaces. . In addition, the computer platform may include an operating system and micro-instruction code. The various processes and functions described herein may be part of micro-instruction code or part of an application program, or any combination thereof, and they may be executed by various processing devices including a CPU. Additionally, various other peripheral devices such as additional data storage and printers may be connected to the computer platform.

It is noted that since some of the constituent system components and methods shown in the accompanying drawings are preferably implemented in software, actual connections between system components or process functional blocks may vary depending on how the principles of the invention are programmed. It should be further understood. Given the teachings herein, those skilled in the art will be able to consider these and similar implementations or configurations of the principles of the present invention.

As described above, the advertisement transmission system, advertisement transmission method, and apparatus for the same according to the present invention are not limited to the configuration and method of the embodiments described above, but various modifications may be made to the above embodiments. All or part of each of the embodiments may be selectively combined and configured.

Advantageous Effects of Invention According to the present invention, it is possible to provide an advertisement transmission service for each medium that can prevent an advertisement quantity from being reduced by ensuring that a certain amount of advertisement is transmitted to not only guaranteed media but also non-guaranteed media. In particular, considering the increasing trend of providing advertisement services to various media, the advertisement transmission technology for each medium according to the present invention will not be less useful.

100; Advertisement transmission device by media
110; F/R setting part
120; Transmission
130; Transmitted quantity judgment unit
140; Priority programming logic application department
141; F/R setting part for each medium
142; Maximum and minimum value setting part
143; Normalization part
144; Quantity calculation and allocation department
145; Average comparison unit
146; F/R adjuster

Claims (16)

A medium-specific F/R setting unit for setting a fill rate of a predetermined value as a target fill rate for each of the guaranteed medium that must guarantee the fill rate (FR) and the non-guaranteed medium that does not guarantee the fill rate;
A normalization performing unit for calculating a normalization value of each of the guaranteed and non-guaranteed media, based on the fill rate values of the guaranteed and non-guaranteed media;
A quantity calculation and allocation unit for calculating an advertisement quantity to be allocated to each of the guaranteed and non-guaranteed media using the normalized value, and then allocating the calculated advertisement quantity to the guaranteed and non-guaranteed media;
An average comparator for comparing the average fill rate values of the guaranteed and non-guaranteed media with the average target fill rate values of the guaranteed and non-guaranteed media; And
An F/R adjustment unit for adjusting fill rate values of the guaranteed and non-guaranteed media so that the average fill rate of the guaranteed and non-guaranteed media is equal to or greater than the average of the target fill rates of the guaranteed and non-guaranteed media; Advertising transmission device for each medium comprising a. The method according to claim 1,
A maximum value for setting the highest value among fill rates of the guaranteed and non-guaranteed media as the maximum value, and setting a value lower than the lowest value among the fill rates of the guaranteed and non-guaranteed media as the minimum value, and It further includes a minimum value setting unit,
The normalization execution unit calculates a normalization value of each of the guaranteed medium and the non-guaranteed medium using the maximum value and the minimum value. The method according to claim 2,
The normalization execution unit,
A value obtained by subtracting the minimum value from the fill rate value of each of the non-guaranteed medium and the guaranteed medium to a value obtained by subtracting the minimum value from the maximum value is calculated as a normalized value of each of the guaranteed medium and the non-guaranteed medium. Device for sending advertisement by media. delete delete delete delete delete delete In the advertisement transmission method for each medium for transmitting advertisement through an advertisement transmission device,
Setting a fill rate of a predetermined value for each of the guaranteed medium and the non-guaranteed medium as a target fill rate;
Performing a normalization step of calculating a normalized value of each of the guaranteed medium and the non-guaranteed medium based on the fill rate values of the guaranteed medium and the non-guaranteed medium;
Calculating an amount of advertisements to be allocated for each of the guaranteed medium and the non-guaranteed medium using the normalized value;
Allocating the calculated advertisement quantity to the guaranteed and non-guaranteed media;
Comparing the average fill rate values of the guaranteed and non-guaranteed media with the average value of target fill rates of the guaranteed and non-guaranteed media; And
Adjusting fill rate values of the guaranteed and non-guaranteed media so that the average fill rate values of the guaranteed and non-guaranteed media are equal to or greater than the average of the target fill rates of the guaranteed and non-guaranteed media; Advertising transmission method for each medium comprising a. delete delete delete delete delete delete

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