KR102141245B1 - Online contents funding system and method based upon matching with contents creator and investor - Google Patents

Abstract

The present invention relates to an online content investment system and method, and in more detail, online content that can effectively match content creators and sponsors, and maximize opportunities to expand and utilize content by reflecting interests between creators and sponsors. It relates to investment systems and methods. According to the online content investment system and method through matching content creators and sponsors according to an embodiment of the present invention, effective sponsorship can be made from the perspective of content creators, and content can be utilized through efficient matching between content creators and sponsors. It is possible to expand the base that can be done, and as a result, there is an effect that can provide the basis for continuous growth of the creation and use of contents.

Description

Online content investment system and method through matching content creators and sponsors {ONLINE CONTENTS FUNDING SYSTEM AND METHOD BASED UPON MATCHING WITH CONTENTS CREATOR AND INVESTOR}

The present invention relates to an online content investment system and method, and in more detail, online content that can effectively match content creators and sponsors, and maximize opportunities to expand and utilize content by reflecting interests between creators and sponsors. It relates to investment systems and methods.

With the development of IT technology and network technology such as the Internet, e-commerce services are spreading. E-commerce generally involves business-to-business transactions (B2B; Business to Business), business-to-individual transactions (B2C; Business to Customer), personal-to-individual transactions (C2C; Customer to Customer), and corporations and governments. It can be classified as inter-transaction (B2G; Business to Government), which includes not only the movement of money through a wired or wirelessly connected network system, but also a series of activities such as purchase, delivery, marketing, and service provision. I can.

In recent years, through such a network system, attempts to share and use various contents having various expression styles related to the overall culture such as paintings, sculptures, photos, music, plays, and crafts are increasing. For example, Unexamined Patent Publication No. 10-2016-0040377 (Cultural Content Integrated Communication System) is a concept of providing sponsorship to beneficiaries by linking with a server of a social welfare organization through a system related to distribution, funding, and education of cultural contents. Patent Publication No. 10-2017-0090260 (advertising device and method of a crowdfunding platform) proposes a method of attracting more investors by publishing advertisements according to the amount of investment. In addition, Patent Publication No. 10-1732021 (Proposed Content Operation System) proposes a method of calculating the investment value and execution value of the content, and paying dividend money according to the content execution.

However, such conventional technology is merely a level of starting content distribution online, or because it focuses on the aspect of creating an investor's profits for the content, it is necessary to improve the basis of content creation, It is true that there are many insufficient parts in presenting a plan to effectively match the content or a platform for continuous growth for the creation or use of content.

Unexamined Patent Publication No. 10-2016-0040377 (2016.04.14) Unexamined Patent Publication No. 10-2017-0090260 (2017.08.07) Registered Patent Publication No. 10-1732021 (2017.05.08)

The present invention is to solve the above problems, an online content investment system and method capable of effectively matching content creators and sponsors, and maximizing opportunities to expand and utilize content by reflecting interests between creators and sponsors Its purpose is to provide.

In order to achieve the above object, the online content investment method through matching a content creator and a sponsor of the present invention is applied to an online content investment system including a creator terminal and a sponsor terminal interlocked with the server through a content investment server and a communication network. In the method for providing content investment by, in the content investment server, collecting creator data including the personal information and activity history of the content creator from the creator terminal, and in the content investment server, in order to receive sponsorship of the content Analyzing sponsor application data input from the creator terminal; Analyzing content data input from the creator terminal in relation to the registered content in the content investment server; And in the content investment server, the sponsor terminal Collecting sponsor data including the personal information and activity history of the sponsor input from the content investment server, analyzing the sponsor input data input from the sponsor terminal for content sponsorship, and in the content investment server , Analyzing the preference of the sponsor based on the sponsor data and the sponsor input data, and analyzing a correlation between the content and the sponsor based on the preference of the sponsor, in the content investment server, and the content In the investment server, generating matching data in an order of high correlation between the content and the sponsor according to the correlation analysis result, and the sponsor who matched the content with high correlation according to the matching data in the content investment server It may include the step of recommending through the terminal.

The creator data includes at least one of name, address, age, mobile phone number, e-mail, creative field, content status of creator, ID, password, number of access to the content investment server, and information searched or entered by the creator in relation to the content. It may include.

The sponsorship application data may include one or more of detailed information of the content, a target amount desired to be sponsored, and information on a candidate company to be sponsored.

The content data may include at least one of attribute information on the content, a comment input by a third party, and preference information of a third party.

Analyzing the sponsorship application data may include extracting a keyword from the sponsorship application data in the content investment server, and classifying the extracted keyword according to a frequency in the content investment server.

Analyzing the content data may include, at the content investment server, extracting a keyword from the content data, and classifying the extracted keyword by frequency at the content investment server.

The sponsor data may include at least one of name, address, age, mobile phone number, email, field of interest, ID, password, number of access to the content investment server, and sponsorship status information.

The sponsor input data may include at least one of a field of interest, an estimated amount of sponsorship, an existing sponsorship status, and information on a creator of interest.

Analyzing the sponsor's input data may include extracting keywords from the sponsor data in the content investment server, and classifying the extracted keywords in the content investment server according to frequency.

Analyzing the preference of the sponsor may include extracting a keyword from the sponsor's input data in the content investment server, and classifying the extracted keyword according to frequency in the content investment server.

The step of analyzing the correlation is based on a keyword classified according to frequency in the step of analyzing the content data in the content investment server and a keyword classified according to frequency in the step of analyzing the preference of the sponsor. Analyzing and calculating, in the content investment server, a correlation index according to the correlation.

In the generating of the matching data, matching data between the content and the sponsor may be arranged in an order of high correlation based on the correlation index calculated in the step of analyzing the correlation.

The generating of the matching data includes establishing a validity hypothesis for setting a predicted value for the matching data using a statistical approach in the content investment server, and analyzing the normal distribution in the content investment server. It may further include verifying the validity hypothesis through, and performing, in the content investment server, similarity validation between an arbitrary keyword and a keyword with the highest frequency.

The online content investment method through matching the content creator and the sponsor includes the steps of granting a creative stake to the creator of the content through the content investment server, the creator terminal, and the content investment server, through the sponsor terminal. Granting a sponsorship stake to a sponsor of the sponsor according to the sponsorship amount, and distributing the utilization profit of the content by reflecting the creator's creative stake and the sponsor's sponsorship stake in the content investment server. have.

The online content investment method through matching the content creator and the sponsor includes the steps of granting a creative stake to the creator of the content through the content investment server, the creator terminal, and the content investment server, through the sponsor terminal. Granting a sponsorship stake to a sponsor of the sponsor according to the sponsorship amount; and requesting, at the content investment server, whether to consent to the use of the content from the creator terminal and the sponsor terminal; and the content investment server In, by reflecting the creative stake and the sponsorship stake, determining whether to consent to the use of the content based on information input from the creator terminal and the sponsor terminal.

The use of the content may include one or more of reproduction, exhibition, distribution, public transmission, and creation of secondary works.

In addition, the online content investment system through matching content creators and sponsors of the present invention is an online content investment system including a creator terminal and a sponsor terminal interlocked with the server through a content investment server and a communication network. Creator data including activity history, sponsor application data input from the creator terminal to receive sponsorship of the content, content data input from the creator terminal in relation to the registered content, and the sponsor's personal information input from the sponsor terminal A content sponsorship module that stores and manages sponsor data including activity history, analyzes sponsor input data input from the sponsor terminal for content sponsorship, and determines the sponsor's preference based on the sponsor data and the sponsor input data. The content matching module generates and recommends matching data in the order of high correlation by analyzing the correlation between the content and the sponsor based on the preference of the sponsor, and the use of the content according to whether or not the content is used. It may include a content utilization module that manages distribution of revenue.

In addition, the online content investment program of the present invention is linked to the creator terminal and the sponsor terminal through a communication network, in an online content investment server that provides content investment, creator data including the personal information and activity history of the content creator from the creator terminal. Collecting, analyzing the sponsoring application data input from the creator terminal to receive sponsorship of the content, analyzing the content data input from the creator terminal in relation to the registered content, and the sponsor terminal Collecting sponsor data including the personal information and activity history of the sponsor input from, analyzing the sponsor input data input from the sponsor terminal for content sponsorship, and based on the sponsor data and the sponsor input data Analyzing the preference of the sponsor, analyzing the correlation between the content and the sponsor based on the preference of the sponsor, and matching data in the order of high correlation between the content and the sponsor according to the correlation analysis result It may be stored in a medium to perform the step of generating and recommending content having a high correlation according to the matching data through the matched sponsor terminal.

According to the online content investment system and method through matching content creators and sponsors according to an embodiment of the present invention, effective sponsorship can be made from the perspective of content creators, and content can be utilized through efficient matching between content creators and sponsors. It is possible to expand the base that can be done, and as a result, there is an effect that can provide the basis for continuous growth of the creation and use of contents.

1 is an overall configuration diagram of an online content investment system through matching content creators and sponsors according to an embodiment of the present invention;
2 is a diagram showing the internal configuration of a content investment server in an online content investment system through matching content creators and sponsors according to an embodiment of the present invention;
3 is an exemplary screen showing the status of content sponsorship in progress through an online content investment system through matching content creators and sponsors according to an embodiment of the present invention;
4 is an exemplary screen of rating data of creators or sponsors classified through an online content investment system through matching content creators and sponsors according to an embodiment of the present invention;
5 is an exemplary screen for recommending content to a sponsor through an online content investment system through matching content creators and sponsors according to the present invention;
6 is a flowchart of a method of performing content matching in an online content investment method through matching content creators and sponsors according to an embodiment of the present invention;
7 is a data configuration diagram of a process of determining the use of secondary works of content by providing shares of content to sponsors according to the amount of sponsorship in the online content investment method through matching content creators and sponsors according to an embodiment of the present invention ,
8 is an exemplary diagram illustrating a software configuration of an online content investment system through matching content creators and sponsors according to an embodiment of the present invention.

The terminology used herein is for reference only to specific embodiments and is not intended to limit the invention. Singular forms as used herein also include plural forms unless the phrases clearly indicate the opposite. The meaning of “comprising” as used in the specification specifies a specific characteristic, region, integer, step, action, element and/or component, and other specific characteristic, region, integer, step, action, element, component and/or group It does not exclude the existence or addition of

Although not defined differently, all terms including technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms defined in a commonly used dictionary are additionally interpreted as having a meaning consistent with the related technical literature and the presently disclosed content, and are not interpreted in an ideal or very formal meaning unless defined.

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the overall configuration of an online content investment system through matching content creators and sponsors according to an embodiment of the present invention.

Referring to FIG. 1, the online content investment system through matching content creators and sponsors of the present invention includes a sponsor terminal 100, a communication network 200, and a content investment that can facilitate the functions and features described in this specification. It may include a server 300 and a creator terminal 400.

In order to perform the functions of the present invention, the sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include a processor, controller, integrated circuit, programmable logic circuit, or other A database and a signal processing device may be included, and in addition, one or more memories, a transmitter and a receiver, a display, and a communication module capable of communicating with various devices may be included. In addition, it includes a computer program that performs data operation through a designated algorithm and displays the result so that it can be recognized externally through a display, and a user interface (UI; User Interface) implemented so that a user can manipulate it. I can.

The computer program includes a plurality of code segments executable in the sponsor terminal 100, the content investment server 300, and the creator terminal 400 to perform each step in the online content investment method of the present invention. do. In this case, each step of the online content investment method may be performed in the order shown in the drawings, but each step may be performed in a different order unless explicitly stated. Also, some steps may be performed simultaneously, and some steps may be performed selectively.

The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include electronic devices capable of accessing one or more general-purpose computing resources such as Internet service, electronic mail service, and data transmission service. In addition, it may include a user database that stores information specific to users who access online resources through the communication network 200, and the database may store other information and data necessary to implement the online content investment method of the present invention. have.

The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include any device or equipment including a memory associated with a processor. The processor can implement an operating system and can execute computer programs known as instructions, software codes, executable files, applications, and apps. The processor may include a microcontroller, a Field Programmable Gate Array (FPGA), others, or combinations thereof. The memory may store or hold computer programs, and may store text, databases, graphics, audio, video, combinations thereof, and other data. The memory may be referred to as a computer-readable medium or a computer-readable storage medium, and includes random access memory (RAM), read only memory (ROM), flash drive, floppy disk, hard disk, compact disk (CDROM), and DVD. An optical storage medium such as (Digital Video Disc), or a combination thereof may be included. The sponsor terminal 100, the content investment server 300, and the creator terminal 400 are files including a plurality of hard disks, network attached storage, or a separate storage network together with such memory. May contain additional file stores.

The sponsor terminal 100 and the creator terminal 400 are specifically mobile communication devices (including wireless devices), workstations, desktop computers, laptop computers, palmtop computers, tablet computers, portable digital assistants (PDAs), and smartphones. , Scanner, kiosk, printer, or combinations thereof. Various embodiments of the sponsor terminal 100 and the creator terminal 400 include a voice communication device such as a PC 110, a notebook 120, a tablet 130, a smartphone 140, 150, or a cellular phone 160. Can include.

The sponsor terminal 100, the content investment server 300, and the creator terminal 400 will have an electronic display such as a cathode ray tube, liquid crystal display, plasma, or touch screen that displays visual graphics, images, text, and the like. According to an embodiment, the computer program of the present invention facilitates interaction and communication through a graphical user interface (GUI) displayed through an electronic display. The GUI makes it possible to interact with the electronic display by touching or pointing to display areas to provide information of a user (ie, consumer, financial institution representative, or manager) to the user control interface.

In addition, the sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include optical devices such as digital cameras, video cameras, and optical scanners so that digital images or videos can be photographed, stored, and transmitted. I can.

The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include a user control interface so that one or more users can share information and commands with each other. The user-controlled surface may include speech recognition elements such as buttons, keyboards, switches, scroll wheels, microphones, and one or more functional inputs such as a mouse, a touchpad, a tracking ball, and a pointing device such as a stylus. . The user control interface may also include a speaker to provide audible instructions and feedback. In addition, the user control interface may include wired or wireless data transmission elements, such as communication components, removable memory, data transceivers, or transmitters, to enable remote interface with a user or other electronic device.

The communication network 200 may be wired or wireless, and may include a server, a router, a switch, a wireless receiver and a transmitter, as well as an electrically conductive cable or an optical cable. The communication network 200 may also include a local area network (LAN), a metro area network (MAN), or a wide area network (WAN), as well as the Internet, or other cloud networks. In addition, the communication network 200 may include a cellular or mobile telephone network, as well as a landline phone network, a public switched telephone network (PSTN), an optical fiber network, and the like.

The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may all be connected to the communication network 200. The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may communicate with other sponsor terminals 100 or creator terminals 400 through the communication network 200. The sponsor terminal 100, the content investment server 300, and the creator terminal 400 may include appropriate components for establishing a wired or wireless connection.

The computer program of the present invention may be executed on the sponsor terminal 100, the content investment server 300, and the creator terminal 400. As such, the first portion of the program, code, or instructions may be executed in the first sponsor terminal 100 and the content investment server 300 and the creator terminal 400, while the second portion of the program, code, or instructions The part may be executed in the second sponsor terminal 100, the content investment server 300, and the creator terminal 400. In some embodiments, other portions of a program, code, or instructions may be executed on other electronic devices. For example, information specific to each user may be stored in the memory of the content investment server 300, and therefore, information specific to each user is transmitted to the creator or sponsor using a computer program through one or more sponsor terminals 100. Can be accessed remotely by In an embodiment of the present invention, a portion of the information implementing the present invention may be stored in the content investment server 300, while the other portion of the information may be stored in one or more sponsor terminals 100. The various operations, analyzes, and calculations described herein as being performed by a computer program or using a computer program may actually be performed independently or in cooperation with portions of the computer program, and the sponsor terminal 100 , Content investment server 300 or creator terminal 400, such as one or more computers, processors, or may be performed by other devices.

In an embodiment of the present invention, the computer program is a web accessible by the sponsor terminal 100 or the creator terminal 400 as a standalone program installed in the sponsor terminal 100 or the creator terminal 400 or through the communication network 200 It can be implemented as an accessible program. In the case of a standalone program, a downloadable version of the computer program may be at least partially stored in the content investment server 300. The sponsor may download at least a portion of the computer program to the sponsor terminal 100 through the communication network 200. In an embodiment of the present invention, the computer program may be an application usable for a mobile device. After the computer program is downloaded, the program may be installed in the sponsor terminal 100 or the creator terminal 400 in an executable format. The program in executable form allows a user to access embodiments of the present invention through electronic resources, such as mobile apps or web sites. In the case of a web-accessible computer program, the sponsor may use the sponsor terminal 100 and the creator may access the content investment server 300 through the communication network 200 using the creator terminal 400.

2 is a diagram showing an internal configuration of a content investment server in an online content investment system through matching content creators and sponsors according to an embodiment of the present invention.

Referring to FIG. 2, the content investment server 300 may include a content sponsoring module 310, a content matching module 320, and a content utilization module 330.

The content sponsoring module 310 is responsible for storing and managing content creator data, sponsor data, sponsor status data related to content sponsorship, and rating data of creators or sponsors.

Specifically, the creator data includes information on the creator who created the content and registered the content in the online content investment system of the present invention to receive support. The creator data includes the creator's name, address, age, mobile phone number, email, creative field, the creator's content status, ID and password, the number of accesses to the content investment server 300, and the information the creator searches or inputs in relation to the content. May be included.

The sponsor data includes information on a sponsor who has sponsored or intends to sponsor a certain amount of content registered by the creator in the online content investment system of the present invention. The sponsor data may include information on the sponsor's name, address, age, mobile phone number, email, field of interest, ID and password, the number of accesses to the content investment server 300, and sponsorship status.

The sponsorship status data includes information on the status of sponsorship for the content registered by the creator using the online content investment system of the present invention. The sponsorship status information may include information such as the content name, the number of sponsors, the target amount, the unit of the sponsorship, the status of the fundraising amount, and the fundraising rate. 3 shows an example screen of content sponsorship status data being progressed through the online content investment system of the present invention.

The rating data includes information that classifies the rating of the creator or sponsor based on the content creation status or activity status of the creator, and the sponsorship status or activity status of the sponsor. 4 shows an example screen of rating data of creators or sponsors classified through the online content investment system of the present invention. Referring to FIG. 4, the rating of a creator or sponsor may be classified into experience or mileage, and a maximum value that can be accumulated per day may be set. For example, in the case of experience, it may be accumulated according to the number of accesses to the content investment server 300 through the online content investment system of the present invention, or may be accumulated according to a favorite or comment input for a specific area (azit). In addition, when authentication is performed through an email or mobile phone number, additional accumulation may be made, and in the case of a sponsor, experience or mileage may be accumulated according to the initial sponsorship or sponsorship amount. These grades can be classified into VIP, Platinum, Gold, Silver, and Bronze, and privileges or benefits may be applied differently depending on the grade.

The content matching module 320 is responsible for a function of matching and recommending the content of the creator and the sponsor in the online content investment system of the present invention, so that sponsorship for the content can be activated. For content matching, the content of the creator and the data of the sponsor are analyzed based on keywords, and based on this, the correlation between the content and the sponsor is analyzed to select candidate content and candidate sponsors to be matched. The selected candidate content is provided to the selected candidate sponsor as recommended content, and when the candidate sponsor sponsors the candidate content, matching between the content and the sponsor is completed. In this case, when a plurality of contents are matched with a plurality of specific sponsors, the contents will be recommended in the order in which the matching rate is high. 5 shows an example screen for recommending content to a sponsor through the online content investment system of the present invention.

6 is a flowchart illustrating a method of performing content matching in an online content investment method through matching content creators and sponsors according to an embodiment of the present invention.

6, in the online content investment method through matching content creators and sponsors according to an embodiment of the present invention, the method of performing content matching includes collecting creator data (S110), analyzing sponsor application data (S120), analyzing content data (S130), collecting sponsor data (S210), analyzing sponsor input data (S220), analyzing sponsor preferences (S230), between content and sponsors It may include analyzing the correlation (S310), generating matching data (S320), and recommending matching content (S330).

Here, the step of collecting creator data (S110), analyzing the sponsor application data (S120), and analyzing the content data (S130) can be classified into a step in which an analysis of the creator's content is performed, and the sponsor The step of collecting data (S210), analyzing the sponsor input data (S220), and analyzing the sponsor preference (S230) may be classified into a step in which the sponsor is analyzed. In addition, the step of analyzing the correlation between the content and the sponsor (S310), the step of generating matching data (S320), and the step of recommending the matching content (S330) compare and analyze the content analysis result of the creator and the analysis result of the sponsor. Thus, it can be classified into a step of selecting matching content. Each step is as follows.

The step of collecting creator data (S110) is a step of collecting information related to creators who have registered content for sponsorship. As described above, the creator's name, address, age, mobile phone number, e-mail, creative field, the creator's content status, ID and password, the number of access to the content investment server 300, and the creator's content The information you searched or entered may be included.

Analyzing the sponsorship application data (S120) is a step of analyzing detailed information on the content registered by the creator, a target amount desired for sponsorship, and information on a candidate company seeking sponsorship. The analysis of the sponsorship application data may be performed by separating and extracting keywords using a Hangul morpheme analyzer, and classifying the extracted keywords according to frequency.

In the step of analyzing the content data (S130), in addition to the creator data corresponding to the creator's personal information, the sponsor application data input by the creator, attribute information on the registered content, comments entered by a third party, or third party preference information, etc. This is the step of analyzing. In the case of content data analysis, as in the analysis of sponsor application data, analysis can be performed by separating and extracting keywords using a Hangul morpheme analyzer and classifying the extracted keywords according to frequency.

The step of collecting sponsor data (S210) is a step of collecting related information for sponsors interested in sponsoring content. As described above, the sponsor data may include information on the sponsor's name, address, age, mobile phone number, email, field of interest, ID and password, the number of accesses to the content investment server 300, and sponsorship status.

Analyzing the sponsor input data (S220) is a step of analyzing information such as a field of interest, an estimated amount of sponsorship, an existing sponsorship status, and an interested creator, as information input by the sponsor in detail for content sponsorship. The analysis of the sponsor input data can be performed by separating and extracting keywords using a Hangul morpheme analyzer and classifying the extracted keywords according to frequency.

Analyzing sponsor preference (S230) is a step of analyzing fields and content types expected to be favored by sponsors based on sponsor's personal information, past sponsorship history, or sponsor input data. The sponsor preference analysis can also be performed by separating and extracting keywords using a Hangul morpheme analyzer and classifying the extracted keywords according to frequency.

Analyzing the correlation between the content and the sponsor (S310) is a step of analyzing the correlation based on the keyword extracted through the content data analysis and the sponsor input data or the keyword extracted through the sponsor preference analysis. Through this, the correlation index can be calculated by reflecting the correlation for each content and sponsor. On the other hand, for content having a high correlation index, it may be used to classify keywords of the content according to importance.

The step of generating the matching data (S320) is a step of generating matching data between the content and the sponsor in the order of high correlation based on the correlation index calculated in the step of analyzing the correlation (S310). In this process, the validity of the matching data may be verified, and the validity hypothesis can be verified by establishing a validity hypothesis and analyzing the normal distribution. Here, the validity hypothesis refers to a predictive hypothesis set for matching data using a statistical approach. The validity hypothesis set in this way is a method of determining that validation has been performed when the validity of the data exists within the confidence interval based on data related to the creator and the data related to the sponsor. That is, when the correlation between the content data registered by the creator and the creator and the sponsor's data exists within the confidence interval, it can be used as matching data. This validity hypothesis enables the content investment server 300 to automatically recommend content to sponsors by means of an internal content matching module in the case of performing learning using machine learning.

In addition, similarity validity verification between the selected keyword and the keyword with the highest frequency can be performed in parallel.

In the step of recommending matching content (S330), among the matching data, the content data calculated to have the highest preference of the sponsor is exposed to the sponsor. Accordingly, the sponsor may determine whether to sponsor the recommended content and the amount of sponsorship, and proceed with sponsorship.

The content utilization module 330 shown in FIG. 2 utilizes the content of the creator in various ways in the online content investment system of the present invention, and is responsible for distributing revenue to creators and sponsors when revenue is generated through this. . The method of using contents may be a method such as reproduction, exhibition, distribution, public transmission, creation of secondary works, etc., in response to the type of use of the work. Since these types of use of works correspond to the unique rights of the creator, who is the copyright holder, in principle, it will be said that a third party cannot arbitrarily use it without the consent of the creator.

However, in the online content investment system of the present invention, in order to increase the utilization of the content registered by the creator and expand the base of the content, the sponsor is given a sponsorship stake in the content according to the sponsorship amount, and the sponsor's application or consent Content can be used in various forms depending on the current situation. Of course, at the time when the creator registers the content through the online content investment system of the present invention, the content is inquired for consent to the granting and utilization of the creative share to the sponsor, and the use of the content is made only when the creator agrees. Will be The right to use the content included in the content utilization module 330 will correspond to the stake information of the content held by the sponsor according to the sponsored amount. In addition, the distribution of profits according to the sale or use of content may be achieved by reflecting the creative share held by the creator and the sponsored share held by the sponsor.

7 is a data structure of a process of determining the use of a secondary work of content by providing a stake in content to a sponsor according to the amount of sponsorship in an online content investment method through matching content creators and sponsors according to an embodiment of the present invention. It is shown as an example.

The example shown in FIG. 7 corresponds to a case where a creator (Kil-dong Hong) applies for sponsorship for content A, and a sponsor including aaa, bbb, and ccc sponsors content A for a certain amount. At this time, the creator (Kil-dong Hong) can basically hold a certain percentage of the stake in the registered content, and this shows a case where a 30% stake is provided. Therefore, the remaining 70% of the shares of Content A, excluding the 30% of shares provided to the creator, will be provided to the sponsor according to the amount of sponsorship.

Shares provided to sponsors in relation to content may vary depending on the amount of sponsorship. For example, if the sponsorship target amount of content A is 700,000 won, a 1% stake may be provided for every 10,000 won sponsorship. Therefore, the aaa sponsor who sponsored KRW 100,000 for A content will have a 10% stake, the bbb sponsor who sponsored KRW 50,000 will have a 5% stake, and the ccc sponsor who sponsored KRW 200,000 will have a 20% stake. You will have a stake. In this case, if all the shares of the sponsors aaa, bbb, and ccc are summed up, a 35% share in A content is recognized.

In this state, there may be sponsors who wish to change and modify the contents of the content A registered in the online content investment system of the present invention and use it as a secondary work of another genre. Whether or not to use a secondary work for A content can be determined according to the votes of creators and sponsors who have shares, and voting rights may be granted in proportion to the proportion of the shares owned for A content. If the sponsors aaa, bbb, and ccc who participated in the vote agree, and the creator (Kil-dong Hong) disagrees with the use of the secondary work of Content A, the percentage of approval for the use of the secondary work is 35%. And, since the opposition ratio is 30%, the use of secondary works of A content may be allowed by a majority vote.

This content utilization procedure reflects the intention of the creator, but may be applied in various forms in consideration of the sponsorship amount or the sponsor's share.

The content usage status is data indicating the status of usage with the consent of the creator or a sponsor holding a stake. For example, if character content is permitted to be used in a movie or webtoon, the usage status will include specific usage type and usage subject, and specific status information in which usage is being made.

Content utilization revenue includes data indicating the status of revenue when revenue is generated through sponsorship or utilization of content, and this may include the distribution of revenue to creators and sponsors according to revenue. Revenue distribution will be made by reflecting the amount sponsored by the sponsor or the proportion of the share held in the content according to the sponsorship.

8 is an exemplary diagram illustrating a software configuration of an online content investment system through matching content creators and sponsors according to an embodiment of the present invention.

Referring to FIG. 8, in the online content investment system through matching content creators and sponsors of the present invention, an application module 380 is provided to creators who register content through the online content investment system of the present invention and sponsors who sponsor the content. Content sponsorship module 310 that stores and manages information about the content, content matching module 320 to match registered content and sponsors, registered content as it is or transformed and utilized, and distribution of revenue is managed The content utilization module 330 may be included.

The software including the application module 380 can use various OSes as the OS of the system. This OS controls the operation of each application module 380 by providing a high-level command to an API (Application Program Interface) 361. The software installed in the online content investment system identifies each application module 380 corresponding to the high-level instruction provided from the API 361, decodes the high-level instruction, and provides a high-level instruction processing unit ( 362). The application module control unit 370 controls the operation of the application module 380 according to a command provided from the high-level command processing unit 362. That is, the high-level instruction processing unit 362 identifies whether the corresponding application module 380 exists according to the high-level instruction provided through the API 361, and corresponds to the case where the corresponding application module 380 exists. A command that can be recognized by the application module 380 is decoded and transmitted to a corresponding mapping unit or message transmission is controlled. Accordingly, the application module control unit 370 includes the content sponsoring module 310, the content matching module 320, and the mapping units 371, 373, 375 and interface units 372, 374, and 376 for the content utilization module 330. ), respectively.

The content sponsorship module mapping unit 371 receives information from the creator who registered the content or the sponsor who requested sponsorship from the high-level command processing unit 362, stores and manages, and provides a high-level command for managing the information of the creator and the sponsor. It is provided and is mapped to a device level that can be processed by the content sponsoring module 310, and provided to the content sponsoring module 310 through the content sponsoring module interface unit 372.

The content matching module mapping unit 373 and the content matching module interface unit 374 are parts that match registered content and sponsors through the content investment server 300 and manage them. That is, the content matching module mapping unit 373 receives a high level command for using the content matching module 320 from the high level command processing unit 362 and maps it to a device level command, and the content matching module interface unit ( It is provided to the content matching module 320 through 374.

The content utilization module 330 is a part that creates and manages whether to consent to the use of content (for example, reproduction or utilization of a secondary work) made between the sponsor terminal 100 and the creator terminal 400. In addition, when profits are generated by using contents, the amount of profits and profit distribution details are also managed. The content utilization module mapping unit 375 receives the high-level command applied through the high-level command processing unit 362 in relation to the content utilization and maps it to a device-level command that the content utilization module 330 can recognize. The device-level command is provided to the content utilization module 330 through the content utilization module interface unit 376. Accordingly, the content utilization module 183 is executed to generate and manage transaction details.

A detailed member function for the API 361 configured to perform this function will be described in more detail as follows. Open API is used to open sessions of application modules related to content registration by creators, content sponsorship by sponsors, matching between content and sponsors, and content utilization. The Close API is used to close the session for the used application module. The Retrieve API is used to search for an application module that can be called from the content investment server 300 in order to check creator information, sponsor information, and content utilization details. The Status API is used to determine the operation status of each application module. Initialize API has a function of initializing application modules so that they can be called. List API is used to check creators, contents, sponsors, matching status, usage status, and list of executable applications. The Register API has the function of recording information registration of creators and sponsors, content registration, content matching and usage, and revenue distribution. The Unregister API is used to delete creator and sponsor information, content information, content matching, and usage status. Eventually, such individual API is executed according to the application module used or the message transmission type, and accordingly, the application module for operations performed in the online content investment system through matching content creators and sponsors will be available.

However, the above-mentioned application module and its functions may all be performed in the content investment server 300, but by distributing and installing some modules with the sponsor terminal 100 or the creator terminal 400, some functions are shared and processed. It could be.

Although the embodiments of the present invention have been described with reference to the accompanying drawings above, those of ordinary skill in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features of the present invention. It will be understandable. Therefore, it should be understood that the embodiments described above are illustrative and non-limiting in all respects. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and the concept of equivalents thereof should be interpreted as being included in the scope of the present invention. do.

100: sponsor terminal 200: communication network
300: content investment server 400: creator terminal
310: content sponsorship module 320: content matching module
330: content utilization module 361: API
362: high-level instruction processing unit
370: application module control unit 380: application module
371: Content sponsorship module mapping unit
372: Content sponsorship module interface unit
373: content matching module mapping unit
374: content matching module interface unit
375: content utilization module mapping unit
376: content utilization module interface unit

Claims (18)

In a method of providing content investment by an online content investment system including a creator terminal and a sponsor terminal interlocked with the server through a content investment server and a communication network,
Collecting, in the content investment server, creator data including the personal information and activity history of the content creator from the creator terminal;
Analyzing, at the content investment server, sponsoring application data input from the creator terminal to receive sponsorship of the content;
Analyzing, by the content investment server, content data input from the creator terminal in relation to the registered content;
Collecting, at the content investment server, sponsor data including the personal information and activity history of the sponsor input from the sponsor terminal;
Analyzing, at the content investment server, sponsor input data input from the sponsor terminal for content sponsorship and including at least one of an interest field, an estimated sponsorship amount, existing sponsorship status, and interest creator information;
Analyzing, in the content investment server, a preference of the sponsor by analyzing fields and types of content expected to be preferred by a sponsor based on the sponsor data and the sponsor input data;
The content investment server analyzes the correlation based on the keyword extracted through content data analysis and the keyword extracted through the sponsor input data or sponsor preference analysis, and reflects the correlation for each content and sponsor to calculate a correlation index. Calculating and analyzing the correlation between the content and the sponsor;
Generating, in the content investment server, matching data between content and sponsors in an order of high correlation based on the correlation index;
Recommending, by the content investment server, content having a high correlation according to the matching data through a matched sponsor terminal;
Requesting, at the content investment server, whether to consent to the use of the content from the creator terminal and the sponsor terminal; And
In the content investment server, determining whether to consent to the use of the content based on the information input from the creator terminal and the sponsor terminal by reflecting the creative stake and sponsorship stake
Including,
The use of the above contents includes one or more of reproduction, exhibition, distribution, public transmission, and creation of secondary works,
The step of generating the matching data,
Establishing a validity hypothesis for setting a predicted value for the matching data using a statistical approach; And
Verifying the validity hypothesis through analysis of the normal distribution, determining that the validity has been validated when the validity of the data exists within the confidence interval, and using the matching data
Online content investment method through matching content creators and sponsors, including.
The method of claim 1,
The creator data includes at least one of name, address, age, mobile phone number, e-mail, creative field, content status of creator, ID, password, number of access to the content investment server, and information searched or entered by the creator in relation to the content. Online content investment method through matching content creators and sponsors, including.
The method of claim 1,
The sponsorship application data is an online content investment method through matching content creators and sponsors including at least one of detailed information of the content, a target amount desired to be sponsored, and information on candidate companies to receive sponsorship.
The method of claim 1,
The content data includes at least one of attribute information on the content, a comment input by a third party, and preference information of a third party. Online content investment method through matching content creators and sponsors.
The method of claim 1,
Analyzing the sponsorship application data
Extracting, at the content investment server, a keyword from the sponsorship application data; And
In the content investment server, online content investment method through matching content creators and sponsors comprising the step of classifying the extracted keywords according to frequency.
The method of claim 1,
Analyzing the content data
Extracting, at the content investment server, a keyword from the content data; And
In the content investment server, online content investment method through matching content creators and sponsors comprising the step of classifying the extracted keywords according to frequency.
The method of claim 1,
The sponsor data includes at least one of name, address, age, mobile phone number, e-mail, field of interest, ID, password, number of access to the content investment server, and sponsor status information, and online content through matching content creators and sponsors How to invest.
delete The method of claim 1,
Analyzing the sponsor input data
Extracting a keyword from the sponsor data in the content investment server; And
Online content investment method through matching content creators and sponsors, comprising the step of classifying the extracted keywords in the content investment server according to frequency.
The method of claim 1,
Analyzing the preference of the sponsor
Extracting a keyword from the sponsor input data in the content investment server; And
Online content investment method through matching content creators and sponsors comprising the step of classifying the extracted keywords according to frequency in the content investment server.
delete delete The method of claim 1,
The generating of the matching data further comprises the step of performing, in the content investment server, validation of a similarity between an arbitrary keyword and a keyword with the highest frequency of online content investment through matching content creators and sponsors.
The method of claim 1,
Granting, at the content investment server, a creative stake to a creator of the content through the creator terminal;
Granting, at the content investment server, a sponsorship stake to a sponsor of the content through the sponsor terminal according to a sponsorship amount; And
In the content investment server, the online content investment method through matching content creators and sponsors, further comprising the step of distributing a utilization profit of the content by reflecting the creator's creative share and the sponsor's sponsored share.
delete delete In the online content investment system comprising a creator terminal and a sponsor terminal interlocked with the server through a content investment server and a communication network,
Creator data including the personal information and activity history of the content creator, sponsor application data input from the creator terminal to receive the sponsorship of the content, content data input from the creator terminal in relation to the registered content, and input from the sponsor terminal A content sponsoring module that stores and manages sponsor data including personal information and activity history of sponsors who have been registered;
For content sponsorship, analyze sponsor input data that is input from the sponsor terminal and includes at least one of an interest field, an estimated sponsor amount, existing sponsorship status, and interest creator information, and based on the sponsor data and the sponsor input data Analysis of the sponsor's preference by analyzing the field and the type of content expected to be preferred by the sponsor, and correlation based on the keyword extracted through content data analysis and the keyword extracted through the sponsor input data or sponsor preference analysis Analyzes the correlation between the content and the sponsor by calculating the correlation index by reflecting the correlation between the content and the sponsor, analyzing the correlation between the content and the sponsor, and matching between the content and the sponsor in the order of high correlation based on the correlation index A content matching module that generates data and recommends content having a high correlation according to the matching data through a matched sponsor terminal;
A content utilization module that manages distribution of the utilization profit of the content according to whether or not the content is used; And
Requests for consent to the use of the content from the creator terminal and the sponsor terminal, and reflects the creative share and sponsorship share to use the content based on the information input from the creator terminal and the sponsor terminal. Content investment server to decide whether to agree
Including,
The use of the above contents includes one or more of reproduction, exhibition, distribution, public transmission, and creation of secondary works,
When the content matching module establishes a validity hypothesis for setting a predicted value for the matching data using a statistical approach, and verifies the validity hypothesis through analysis of the normal distribution, the validity of the data exists within the confidence interval It is determined that validity has been verified and the matching data is used.
Online content investment system through matching content creators and sponsors. delete

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