KR102125223B1 - Set top box, and control method thereof - Google Patents

Abstract

The present invention relates to a set-top box and an operation method for providing a personalized broadcasting service separate from a regular broadcasting service for a set-top box entering a commerce channel in consideration of the terminal access state for the terminal paired with the set-top box.

Description

SET TOP BOX, AND CONTROL METHOD THEREOF}

The present invention relates to a method for providing a personalized broadcasting service separate from a regular broadcasting service for a set-top box entering a commerce channel in consideration of the terminal access state for the terminal paired with the set-top box.

Internet Protocol Television (IPTV) service is a two-way information service that provides hundreds or more channels using a high-speed Internet network. It is a broadcast program provider (PP: Program Provider) from an IPTV head-end system through an Internet network via a set-top box. Or, it provides subscribers with various contents transmitted from terrestrial, cable, and satellite.

In other words, the IPTV service is mainly provided for TV portals centered on VOD service, and the communication function to provide Internet service to PC and the broadcast function to provide multi-channel TV broadcasting service are integrated, and broadcast program interlocked data contents Can provide.

In this regard, recently, as part of the IPTV service, it has been commercialized to provide a shopping broadcasting service provided by a commerce service provider through a separate commerce channel.

In the case of the shopping broadcasting service provided through the commerce channel, the ultimate purpose of the service is to increase the sales revenue by selling the product being broadcast to viewers.

However, in the case of commerce providers that produce such shopping broadcasting services, shopping broadcasting services are uniformly organized for commerce channels, and thus IPTV service subscribers are regularly organized when entering (connecting) to commerce channels through set-top boxes. You must watch the shopping broadcasting service (hereinafter referred to as'regular broadcasting service').

Therefore, existing IPTV service subscribers have no choice but to watch regular broadcast services that are uniformly organized regardless of their preferences, which can act as a factor that hinders sales growth, which is the ultimate goal in shopping broadcast services.

The present invention was created in view of the above-described circumstances, and the object to be reached in the present invention is to set-top box and enter the commerce channel in consideration of the terminal connection state with respect to the terminal paired with the set-top box and the regular broadcasting service. It is to provide a separate customized broadcasting service.

Set-top box according to an embodiment of the present invention for achieving the above object, the installation unit for downloading and installing a data application for receiving data content in the commerce channel upon entry into the commerce channel; A confirmation unit for confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed; And when the pairing with the terminal is confirmed, characterized in that it comprises a control unit for receiving a custom broadcast service separate from the regular broadcast service organized in the commerce channel through the commerce channel.

Specifically, the set-top box may further include a determining unit for determining whether to receive the customized broadcast service based on the purchase pattern information in the home where the set-top box is installed.

Specifically, the purchase pattern information may be defined as two or more terminal access states corresponding to each signal response time per terminal or terminal group paired with the set-top box at a previous purchase time point when a product is purchased through the commerce channel. have.

Specifically, when the identification information of the terminal and the terminal connection state corresponding to the signal response time from the terminal are confirmed from the purchase pattern information, it may be determined that the customized broadcast service is received.

Specifically, the customized broadcast service has the highest purchase frequency in each terminal access state for each of the two or more terminal access states, and may be received in relation to a product type purchased for a threshold number of times or more.

Specifically, the set-top box may further include a connection unit that performs pairing with the terminal located in the network coverage of the router based on the router to which the set-top box is connected.

Specifically, when the identification information of the data application and the identification information of the mobile application match, the connection unit may perform pairing with the terminal.

An operation method of a set-top box according to an embodiment of the present invention for achieving the above object includes: an installation step of downloading and installing a data application for receiving data content in the commerce channel upon entering the commerce channel; A confirmation step of confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed; And when the pairing with the terminal is confirmed, characterized in that it comprises a control step of receiving a custom broadcast service separate from the regular broadcast service organized in the commerce channel through the commerce channel.

Specifically, before the control step, the method may further include a determining step of determining whether to receive the customized broadcast service based on the purchase pattern information in the home where the set-top box is installed.

Specifically, the purchase pattern information may be defined as two or more terminal access states corresponding to each signal response time per terminal or terminal group paired with the set-top box at a previous purchase time point when a product is purchased through the commerce channel. have.

Specifically, in the determining step, when the terminal access state corresponding to the identification information of the terminal and the signal response time from the terminal is confirmed from the purchase pattern information, it may be determined that the customized broadcast service is received.

Specifically, the customized broadcast service has the highest purchase frequency in each terminal access state for each of the two or more terminal access states, and may be received in relation to a product type purchased for a threshold number of times or more.

Specifically, the method may further include a connection step of performing pairing with the terminal located in the network coverage of the sharer based on the sharer to which the set-top box is connected before the checking step.

Specifically, in the connection step, when the identification information of the data application and the identification information of the mobile application are matched, pairing with the terminal may be performed.

Accordingly, according to the set-top box and the operation method according to the present invention, considering the terminal connection state of the set-top box that is confirmed at the time when the set-top box enters the commerce channel, a separate customized broadcasting service from the regular broadcasting service is provided. By providing it as a set-top box, it is possible to expect IPTV service subscribers to actively participate in services and increase sales due to targeting effects.

1 is a schematic configuration diagram of an IPTV service-based shopping broadcast service system according to an embodiment of the present invention.
Figure 2 is a schematic configuration diagram of a set-top box according to an embodiment of the present invention.
3 and 4 is a flow chart for explaining the operation method in the set-top box according to an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 shows a schematic configuration of an IPTV service-based shopping broadcast service system according to an embodiment of the present invention.

As shown in FIG. 1, a shopping broadcast service system according to an embodiment of the present invention includes a commerce provider device 10, a media platform device 20, a router 30, a set-top box 40, and a terminal ( 50).

The commerce service provider device 10 refers to a server or device operated by a commerce service provider, and transmits a shopping broadcast service produced in a studio through a commerce channel so that a subscriber of an IPTV service entering the commerce channel can receive it.

The media platform device 20 refers to a platform server or device operated by a cable broadcasting company, and as a part of the IPTV service, the shopping broadcasting service produced by the commerce provider device 10 is set in the home IPTV service through the set-top box 40. It is delivered to the subscriber.

The router 30 refers to a device for providing an Internet access environment for the set-top box 40, which is wiredly connected to the set-top box 40, as well as wirelessly connected to the terminal 50 located in the network coverage. It is possible to provide an environment based on Internet access.

The set-top box 40 refers to a relay device installed in a specific place (for example, in-house) associated with an IPTV service subscriber to receive IPTV service, and a shopping broadcast delivered by the media platform device 20 through the router 30 In addition to the service, it is possible to receive various contents related to an IPTV service including Internet contents, Video on Demand (VoD) services, and the like.

The terminal 50 refers to a device possessed by an IPTV service subscriber, and may receive a shopping broadcast service provided by a commerce channel separately from the set-top box 30 based on the execution environment of the mobile application.

Examples of the terminal 50 include, for example, a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, and a personal terminal. Personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices, Wibro terminals, flexible terminals, etc. This may be applicable, and all devices capable of running the application may be included.

As described above, in the shopping broadcasting service system based on the IPTV service according to the exemplary embodiment of the present invention, the shopping broadcasting service produced by the commerce service provider device 10 based on the above-described configuration is transmitted through the set-top box 40 or the terminal 50 through IPTV. It can be provided to service subscribers.

On the other hand, in the case of existing commerce providers, shopping broadcasting services are uniformly organized for commerce channels, and thus, subscribers of IPTV services are regular shopping broadcasting services (hereinafter referred to as ``at'') when entering (connecting) to commerce channels through set-top boxes. You must watch'regular broadcasting service').

Therefore, existing IPTV service subscribers have no choice but to watch regular broadcast services that are uniformly organized regardless of their preferences, which can act as a factor that hinders sales growth, which is the ultimate goal in shopping broadcast services.

Accordingly, in one embodiment of the present invention, to propose a new method for providing a customized broadcast service to an IPTV service subscriber who entered a commerce channel separately from the regular broadcast service that is regularly organized for the commerce channel, the following is realized. The configuration of the set-top box 40 to be described in more detail.

Figure 2 shows a schematic configuration of a set-top box 40 according to an embodiment of the present invention.

As shown in Figure 2, the set-top box 40 according to an embodiment of the present invention is an installation unit 41 for installing a data application, a confirmation unit 43 for checking whether pairing with the terminal 50, And it may have a configuration that includes a control unit 45 to receive the customized broadcast service.

In addition, the set-top box 40 according to an embodiment of the present invention, in addition to the above-described configuration, the connection unit 42 performs a pairing with the terminal 50, and a determination unit 44 for determining whether to receive a personalized broadcast service ).

All or at least a part of the configuration of the set-top box 40 may be implemented in the form of a hardware module or a software module, or may be implemented in a combination of a hardware module and a software module.

Here, the software module may be understood as, for example, instructions executed by a processor that controls operations within the set-top box 40, and these instructions may have a form mounted in the memory in the set-top box 40. .

On the other hand, the set-top box 40 according to an embodiment of the present invention, in addition to the above-described configuration, may further include the configuration of the communication unit 45, which is an RF module in charge of a practical communication function through an interface with the router 30. .

Here, the communication unit 45 includes, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a codec (CODEC) chipset, and memory, but is not limited thereto. Any known circuit to be performed may be included.

After all, the set-top box 40 according to an embodiment of the present invention provides a customized broadcasting service separate from the regular broadcasting service organized in the commerce channel in consideration of the terminal access state of the paired terminal 50 when entering the commerce channel. It can be received, hereinafter will be described in more detail for each configuration in the set-top box 40 for realizing this.

The installation unit 41 performs a function of installing a data application.

More specifically, when the installation unit 41 enters a commerce channel to receive a shopping broadcast service according to the operation of an IPTV service subscriber, the media application device 20 receives a data application for receiving data content in the shopping broadcast service. Download, install and run.

In this regard, the shopping broadcast service includes broadcast content (image, audio) and data content (image, data) displayed based on a data application separately from the broadcast content, and in the case of the above broadcast content, a set-top box ( When 40) enters the commerce channel, it can be delivered to the set-top box 40 along with the broadcast application in the form of MPEG2-TS OVER IP.

Meanwhile, in the case of a data application installed to receive data content, when the set-top box 40 deviates from the commerce channel by the channel manipulation of the IPTV service subscriber, the set-top box 40 is deleted.

The connection unit 42 performs a pairing function with the terminal 50.

More specifically, after the data application is installed, the connection unit 42 is located in the network coverage of the router 30, and when the terminal 50 in which the mobile application of the commerce channel is installed is confirmed, performs pairing with the terminal 50 Is done.

At this time, the connection unit 42 compares the identification information (eg, key value) of the data application installed to receive the data content and the identification information (eg, key value) of the mobile application installed in the terminal 50, and compares the data application When the identification information of the mobile application and the mobile application coincide with each other, pairing with the terminal 50 is performed.

For reference, as described above, in order to check whether the identification information of the data application installed in the set-top box 40 and the identification information of the mobile application installed in the terminal 50 is matched, the user having the terminal 50 sets the set-top box 40 ) Is installed to check whether the subscriber is an IPTV service.

On the other hand, for this purpose, when the mobile application is installed on the terminal 50, the same identification information as the data application installed on the set-top box 40 through input of advance information such as IPTV subscription information must be able to be provided to the mobile application. would.

The verification unit 43 performs a function of checking whether pairing with the terminal 50 is performed.

More specifically, after the installation of the data application according to the entry into the commerce channel, the confirmation unit 43 checks whether the paired terminal 50 exists.

The determining unit 44 performs a function of determining whether to receive a customized broadcast service.

More specifically, when it is determined that the paired terminal 50 exists, the discrimination unit 44 determines whether to receive the customized broadcast service based on the purchase pattern information in the home where the set-top box 40 is installed.

At this time, the determining unit 44 checks the terminal connection status of the paired terminal 50, and determines whether to receive the customized broadcast service according to whether the checked terminal connection status exists in the purchase pattern information. Can be.

Here, the terminal access state may include, for example, identification information of the terminal 50 and a signal response time from the terminal 50, wherein the signal response time is how much the terminal 50 from the set-top box 40 It can be understood as to check whether it is located at a distance.

In this regard, the purchase pattern information of the home in which the set-top box 40 is installed, respectively, in the signal response time for each terminal or terminal group paired with the set-top box 40 at the time of the past purchase where the product was purchased through the commerce channel in the home It is defined as a plurality of terminal access states corresponding to, and for each of these terminal access states, information regarding the purchase frequency for each product type in which purchase is made may be further included.

Here, the terminal access state corresponding to the terminal group represents a state in which each terminal possessed by two or more in-house members is simultaneously paired to the set-top box 50, which means that the in-house members purchase products while watching a commerce channel together In the situation at the time point and further, the location of each member of the house corresponding to the point of time when the product is purchased from the signal response time of each terminal in the situation where the members of the house are together.

In the end, the discrimination unit 44 may determine that receiving the personalized broadcasting service when the checked terminal connection status is confirmed from the purchase pattern information in the home where the set-top box 40 is installed. Among the product types made in the terminal connection state, the frequency of purchase is the highest, and it is related to the product type having a threshold number or more.

The control unit 45 performs a function of receiving a customized broadcast service.

Specifically, when it is determined that the control unit 45 receives the customized broadcasting service, the control unit 45 obtains update information for receiving the customized broadcasting service from the media platform device 20, and uses the obtained update information to customize the broadcasting service. So that it can be received.

Here, the update information is information for updating the regular organization information received by the set-top box 40 in relation to the regular broadcasting service, and the broadcasting content connection update information for updating the broadcasting content access information to the customized broadcasting content access information, And data content access update information for updating the data content access information with customized data content access information.

Unlike the regular organization information transmitted to the subscribers in the regular viewer group through the multicast method, the update information is unicast only to the subscribers in the specific customized group classified to include the IPTV service subscriber. Is sent through.

On the other hand, in this connection, when the above update information is obtained, the control unit 45 generates update combination information that updates the previously received regular combination information based on the update information, and uses the generated update combination information as a reference to the commerce channel. Upon entering and receiving the customized broadcasting contents of the customized broadcasting service, the customized data contents are received and displayed separately from the above customized broadcasting contents through a method of driving a pre-installed data application.

Here, the customized data content can be accessed and received by the commerce provider device 10 with reference to the customized data content access information, as in the regular broadcasting service. To this end, the commerce provider device 10 provides customized data content. Of course, it is needless to say that a separate management system for individually managing each customized broadcasting service classified by category of shopping broadcasting service should be established.

As described above, according to the configuration of the set-top box 40 according to an embodiment of the present invention, considering the terminal access status checked at the time of entering the commerce channel, a separate customized broadcasting from the regular broadcasting service organized in advance. By receiving the service, it is possible to expect IPTV service subscribers to actively participate in the service and increase sales due to the targeting effect.

Hereinafter, an operation method of the set-top box 40 according to an embodiment of the present invention will be described with reference to FIGS. 3 and 4.

First, when the installation unit 41 enters a commerce channel to receive a shopping broadcast service according to the operation of an IPTV service subscriber, the installation application 41 downloads a data application for receiving data content in the shopping broadcast service from the media platform device 20 It is installed and driven (S10-S20).

In this regard, the shopping broadcast service includes broadcast content (image, audio) and data content (image, data) displayed based on a data application separately from the broadcast content, and in the case of the above broadcast content, a set-top box ( When 40) enters the commerce channel, it can be delivered to the set-top box 40 along with the broadcast application in the form of MPEG2-TS OVER IP.

Meanwhile, in the case of a data application installed to receive data content, when the set-top box 40 deviates from the commerce channel by the channel manipulation of the IPTV service subscriber, the set-top box 40 is deleted.

Subsequently, the connection unit 42 is located in the network coverage of the router 30 after the installation of the data application, and when the mobile terminal installed with the mobile application of the commerce channel is confirmed, performs pairing with the mobile terminal 50 ( S30-S40).

At this time, the connection unit 42 compares the identification information (eg, key value) of the data application installed to receive the data content and the identification information (eg, key value) of the mobile application installed in the terminal 50, and compares the data application When the identification information of the mobile application and the mobile application coincide with each other, pairing with the terminal 50 is performed.

For reference, as described above, in order to check whether the identification information of the data application installed in the set-top box 40 and the identification information of the mobile application installed in the terminal 50 is matched, the user having the terminal 50 sets the set-top box 40 ) Is installed to check whether the subscriber is an IPTV service.

On the other hand, for this purpose, when the mobile application is installed on the terminal 50, the same identification information as the data application installed on the set-top box 40 through input of advance information such as IPTV subscription information must be able to be provided to the mobile application. would.

Furthermore, the confirmation unit 43 confirms whether the paired terminal 50 exists when the set time elapses after installing the data application according to the entry into the commerce channel (S50).

Then, when it is determined that the paired terminal 50 exists, the discrimination unit 44 determines whether to receive the customized broadcast service based on the purchase pattern information in the home where the set-top box 40 is installed (S60). .

At this time, the determining unit 44 checks the terminal connection status of the paired terminal 50, and determines whether to receive the customized broadcast service according to whether the checked terminal connection status exists in the purchase pattern information. Can be.

Here, the terminal access state may include, for example, identification information of the terminal 50 and a signal response time from the terminal 50, wherein the signal response time is how much the terminal 50 from the set-top box 40 It can be understood as to check whether it is located at a distance.

In this regard, the purchase pattern information of the home in which the set-top box 40 is installed, respectively, in the signal response time for each terminal or terminal group paired with the set-top box 40 at the time of the past purchase where the product was purchased through the commerce channel in the home It is defined as a plurality of terminal access states corresponding to, and for each of these terminal access states, information regarding the purchase frequency for each product type in which purchase is made may be further included.

Here, the terminal access state corresponding to the terminal group represents a state in which each terminal possessed by two or more in-house members is simultaneously paired to the set-top box 50, which means that the in-house members purchase products while watching a commerce channel together In the situation at the time point and further, the location of each member of the house corresponding to the point of time when the product is purchased from the signal response time of each terminal in the situation where the members of the house are together.

Specifically, referring to FIG. 4, in the end, the discrimination unit 44 may determine that receiving the customized broadcast service when the checked terminal connection state is confirmed from the purchase pattern information in the home where the set-top box 40 is installed. In particular, in this case, the customized broadcast service is related to a product type that has the highest purchase frequency and a threshold number of times among the product types purchased in the corresponding terminal access state (S61-S63).

Referring back to FIG. 3, when it is determined that the control unit 45 receives the personalized broadcast service, the control unit 45 obtains update information for receiving the corresponding personalized broadcast service from the media platform device 20 and uses the obtained update information. So that it can receive a customized broadcasting service (S70).

Here, the update information is information for updating the regular organization information received by the set-top box 40 in relation to the regular broadcasting service, and the broadcasting content connection update information for updating the broadcasting content access information to the customized broadcasting content access information, And data content access update information for updating the data content access information with customized data content access information.

Unlike the regular organization information transmitted to the subscribers in the regular viewer group through the multicast method, the update information is unicast only to the subscribers in the specific customized group classified to include the IPTV service subscriber. Is sent through.

On the other hand, in this connection, when the above update information is obtained, the control unit 45 generates update combination information that updates the previously received regular combination information based on the update information, and uses the generated update combination information as a reference to the commerce channel. Upon entering and receiving the customized broadcasting contents of the customized broadcasting service, the customized data contents are received and displayed separately from the above customized broadcasting contents through a method of driving a pre-installed data application.

Here, the customized data content can be accessed and received by the commerce provider device 10 with reference to the customized data content access information, as in the regular broadcasting service. To this end, the commerce provider device 10 provides customized data content. Of course, it is needless to say that a separate management system for individually managing each customized broadcasting service classified by category of shopping broadcasting service should be established.

As described above, according to the E-operation method of the set-top box 40 according to an embodiment of the present invention, considering the terminal access state checked at the time of entering the commerce channel, it is separate from the regular broadcasting service organized in advance. By receiving a customized broadcasting service, it is possible to expect IPTV service subscribers to actively participate in the service and to increase sales due to the targeting effect.

Meanwhile, implementations of the functional operation and subject matter described in this specification may be implemented as digital electronic circuits, or computer software, firmware, or hardware including the structures disclosed herein and their structural equivalents, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more modules for computer program instructions encoded on a tangible program storage medium to control or thereby execute operations of one or more computer program products, that is, control systems. Can be implemented.

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials affecting a machine-readable propagated signal, or a combination of one or more of these.

As used herein, "system" or "device" encompasses all mechanisms, devices, and machines for controlling data, including, for example, programmable processors, computers, or multiple processors or computers. The control system may include, in addition to hardware, code that forms an execution environment for a computer program upon request, such as code constituting the processor firmware, protocol stack, database management system, operating system, or a combination of one or more of them. .

A computer program (also known as a program, software, software application, script, or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural languages. It can be deployed in any form, including components, subroutines or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. The program is in a single file provided to the requested program, or in multiple interactive files (e.g., one or more modules, files storing subprograms or parts of code), or part of a file holding other programs or data (Eg, one or more scripts stored in a markup language document). The computer program can be deployed to be executed on one computer or on multiple computers that are located at one site or distributed across multiple sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CDs. It can include all types of non-volatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuitry.

Implementations of the subject matter described herein include, for example, a back-end component such as a data server, or, for example, a middleware component such as an application server, for example, a web browser or graphic user that allows a user to interact with implementations of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or in a computing system that includes all one or more combinations of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, such as a communication network.

This specification includes details of many specific implementations, but these should not be understood as limiting on the scope of any invention or claim, but rather as a description of features that may be specific to a particular embodiment of the particular invention. It should be understood. Likewise, certain features described herein in the context of individual embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Further, although features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, and the claimed combination subcombined. Or sub-combinations.

Also, although the descriptions describe the operations in the drawings in a specific order, it should be understood that such operations must be performed in the specific order or sequential order shown in order to obtain a desired result, or that all illustrated actions should be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged in multiple software products. Understand that you can

As such, this specification is not intended to limit the invention to the specific terms presented. Therefore, although the present invention has been described in detail with reference to the above-mentioned examples, those skilled in the art can make modifications, alterations and modifications to the examples without departing from the scope of the present invention. The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modified forms derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

According to the set-top box and its operation method according to an embodiment of the present invention, considering the terminal access state for the terminal paired with the set-top box, a customized broadcasting service separate from the regular broadcasting service for the set-top box entering the commerce channel In terms of being able to provide, the possibility of commercially available or commercially available devices, as well as the use of related technologies, is sufficient as it exceeds the limitations of existing technologies, and is practically and clearly implemented, so it is industrially applicable. This is an invention.

10: Commerce operator device
20: Media platform device
30: router
40: set-top box
41: mounting portion 42: connecting portion
43: confirmation unit 44: discrimination unit
45: control
50: terminal

Claims (14)

In the set-top box,
An installation unit that downloads and installs a data application for receiving data contents in the commerce channel upon entering the commerce channel;
A confirmation unit for confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed;
Organize to the commerce channel based on the purchase pattern information defined as two or more terminal access states corresponding to the signal response time for each terminal or terminal group paired with the set-top box at the previous purchase point when the product is purchased through the commerce channel. A discrimination unit for determining whether to receive a customized broadcast service separate from the regular broadcast service; And
And a control unit configured to receive the customized broadcast service through the commerce channel according to the determination result.
The discrimination unit,
It is confirmed that two or more terminals on which the mobile application of the commerce channel is installed are simultaneously paired, and identification information of the two or more terminals and a specific terminal connection state corresponding to a signal response time from the two or more terminals are confirmed from the purchase pattern information. If possible, the set-top box characterized in that it is determined to receive a customized broadcast service related to the product is made in the purchase in the specific terminal connection state. delete delete delete According to claim 1,
The customized broadcast service,
A set-top box characterized in that the frequency of purchase in each terminal connection state is highest for each of the two or more terminal connection states, and is received in relation to the product type purchased over a threshold number of times. According to claim 1,
The set-top box,
The set-top box, characterized in that it further comprises a connection for performing pairing with the terminal located in the network coverage of the router based on the router to which the set-top box is connected. The method of claim 6,
The connecting portion,
If the identification information of the data application and the identification information of the mobile application is matched, the set-top box characterized in that the pairing with the terminal. In the operation method of the set-top box,
An installation step of downloading and installing a data application for receiving data contents in the commerce channel upon entering the commerce channel;
A confirmation step of confirming whether to pair with a terminal on which the mobile application of the commerce channel is installed;
Organize to the commerce channel based on the purchase pattern information defined as two or more terminal access states corresponding to the signal response time for each terminal or terminal group paired with the set-top box at the previous purchase point when the product is purchased through the commerce channel. A discrimination step of determining whether to receive a customized broadcast service separate from the regular broadcast service; And
And a control step of receiving the customized broadcast service through the commerce channel according to the determination result,
The determining step,
It is confirmed that two or more terminals on which the mobile application of the commerce channel is installed are simultaneously paired, and identification information of the two or more terminals and a specific terminal connection state corresponding to a signal response time from the two or more terminals are confirmed from the purchase pattern information. If possible, the operation method of the set-top box characterized in that it is determined to receive a customized broadcast service related to the product is made in the purchase in the specific terminal connection state. delete delete delete The method of claim 8,
The customized broadcast service,
A method of operating a set-top box, characterized in that the frequency of purchase in each terminal connection state is highest for each of the two or more terminal connection states, and is received in relation to a product type purchased over a threshold number of times. The method of claim 8,
The above method,
Before the checking step, the set-top box operating method of the set-top box characterized in that it further comprises a connection step of performing a pairing with the terminal located in the network coverage of the router based on the connected router. The method of claim 13,
The connection step,
When the identification information of the data application and the identification information of the mobile application is matched, the method of operating the set-top box, characterized in that to perform pairing with the terminal.

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