KR102104030B1 - Crowd funding based store startup service management apparatus and operating method thereof - Google Patents

Abstract

A crowdfunding-based store startup service management device and a method of operating the same are disclosed. The present invention provides a service platform for a startup entrepreneur who wants to start an offline store to collect startup funds through crowdfunding, while having interest in entrepreneurship target items initiated by a startup entrepreneur in such a crowdfunding-based startup service platform. It is possible to provide a crowdfunding-based store entrepreneurship service management device and an operation method capable of automatically matching selected investors and matching investors and start-up candidates with each other.

Description

CROWD FUNDING BASED STORE STARTUP SERVICE MANAGEMENT APPARATUS AND OPERATING METHOD THEREOF}

The present invention relates to a service management device and an operation method thereof capable of supporting store startup based on crowdfunding.

Recently, as crowd funding, in which a consumer in need of money raises funds from an unspecified number through an online platform, is actively spreading, various business models through such crowd funding have emerged.

A typical example of crowdfunding is that a person who wants to produce a specific product collects the production cost of the product from an unspecified number through an online platform to raise the production cost of the product, and then, when funds are secured up to the target amount, the product is produced. There is a way to provide certain benefits to participants in crowdfunding.

Recently, there are an increasing number of start-ups who want to start small offline stores, such as franchise stores, and it is necessary to secure funds for store start-ups because it takes a small amount of money to start a store.

In such an offline store start-up, if the prospective start-up uses crowdfunding for the business model he or she wants to start, it is possible to secure start-up funds from an unspecified number of interested in the business model, making it easier to start an offline store start-up. You can do it.

Therefore, there is a need to develop a service platform for a startup entrepreneur who wants to start an offline store to raise startup funds through crowdfunding. In addition, in such a crowdfunding-based start-up service platform, it is necessary to introduce a technology capable of matching investors and start-up planners by selecting investors who may be interested in the items to be founded by start-up planners.

The present invention provides a service platform for a startup entrepreneur who wants to start an offline store to collect startup funds through crowdfunding, while having interest in entrepreneurship target items initiated by a startup entrepreneur in such a crowdfunding-based startup service platform. We would like to provide a crowdfunding-based store startup service management device and an operation method that can match investors and automatically match select investors with matching investors.

The crowdfunding-based store startup service management apparatus capable of investor matching according to an embodiment of the present invention includes a plurality of words and similarities between vectors as similar words are determined according to a predetermined similarity criterion for each of the plurality of words A dictionary database in which different characteristic vectors set in advance to be calculated are stored correspondingly, identification information of each of a plurality of investors, and n (n is a natural number) interest keywords previously registered by each of the plurality of investors correspond to each other Stored keyword of interest, n feature keywords indicating the characteristics of the store to be founded for the terminal of the founding initiator when a crowdfunding request for starting a store is received from the terminal of the founding initiator who wants to start the store. Keyword request unit for requesting transmission of data, the n features A feature keyword receiving unit receiving the n first feature keywords transmitted from the terminal of the founding initiator when n first feature keywords selected by the founding initiator are transmitted from the terminal of the founding initiator in response to a request to transmit words , Checking the feature vector of the n first feature keywords and the feature vector of the n interest keywords stored corresponding to the identification information of the plurality of investors on the interest keyword storage unit by referring to the dictionary database The identification information of the plurality of investors is calculated by calculating the similarity between the feature vectors of the n interest keywords and the feature vectors of the n first characteristic keywords stored in correspondence with each identification information for each of the plurality of investors' identification information. N keywords of interest and n first A keyword pair extracting unit extracting a keyword pair having the maximum similarity among gong keywords, from the terminal of the founding initiator among the identification information of the plurality of investors based on the similarity of the keyword pair extracted by the identification information of the plurality of investors Founding of the at least one first investor's terminal based on the investor selection unit selecting at least one first investor's identification information matching the received crowdfunding request and the identification information of the at least one first investor And a proposal message transmission unit transmitting a funding proposal message corresponding to the crowdfunding request requested by the initiator.

In addition, an operation method of a crowdfunding-based store start-up service management apparatus capable of matching investors according to an embodiment of the present invention includes a plurality of words and similar words according to a predetermined similarity criterion for each of the plurality of words Maintaining a dictionary database in which different feature vectors preset in order to calculate high similarity between vectors are stored, identification information of each of a plurality of investors and n (n) previously registered by each of the plurality of investors Is a natural number) maintaining interest keyword storage units in which interest keywords stored in correspondence with each other are received, and when a crowdfunding request for starting a store is received from the terminal of the founding initiator who wants to perform a store startup, the terminal of the founding initiator N characteristic keywords indicating the characteristics of the store to be started Requesting transmission, when n first characteristic keywords selected by the founding initiator are transmitted from the terminal of the founding initiator in response to a request to transmit the n characteristic keywords, the n transmitted from the terminal of the founding initiator Receiving first feature keywords, the feature vectors of the n first feature keywords with reference to the dictionary database, and the n interest keywords stored correspondingly according to identification information of the plurality of investors on the interest keyword storage unit Identifying a feature vector, calculating the similarity between a feature vector of n interest keywords stored in correspondence with each identification information and a feature vector of the n first feature keywords for each of the plurality of investor identification information, and calculating the similarity Keywords of interest for each investor's identifying information Extracting a keyword pair having the maximum similarity between the n first characteristic keywords, and based on the similarity of the keyword pair extracted for each of the plurality of investors 'identification information, among the plurality of investors' identification information, the founding initiator Selecting the identification information of at least one first investor matching the crowdfunding request received from the terminal, and starting the business for the terminal of the at least one first investor based on the identification information of the at least one first investor And sending a funding proposal message corresponding to the crowdfunding request requested by the initiator.

The present invention provides a service platform for a startup entrepreneur who wants to start an offline store to collect startup funds through crowdfunding, while having interest in entrepreneurship target items initiated by a startup entrepreneur in such a crowdfunding-based startup service platform. It is possible to provide a crowdfunding-based store entrepreneurship service management device and an operation method capable of automatically matching selected investors and matching investors and start-up candidates with each other.

1 is a system conceptual diagram illustrating an entire system for explaining a crowdfunding-based store startup service management apparatus capable of matching investors according to an embodiment of the present invention.
2 is a view showing the structure of a crowdfunding-based store startup service management device capable of matching investors according to an embodiment of the present invention.
3 is a flowchart illustrating an operation method of a crowdfunding-based store startup service management device capable of matching investors according to an embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. It should be understood that these descriptions are not intended to limit the invention to specific embodiments, and include all modifications, equivalents, or substitutes included in the spirit and scope of the invention. In describing each drawing, similar reference numerals have been used for similar components, and unless otherwise defined, all terms used in this specification, including technical or scientific terms, have common knowledge in the technical field to which the present invention pertains. It has the same meaning as commonly understood by people who have it.

1 is a system conceptual diagram illustrating an entire system for explaining a crowdfunding-based store startup service management apparatus capable of matching investors according to an embodiment of the present invention.

1, the crowdfunding-based store start-up service management device 110, the founder's terminal 120, at least one first investor's terminal 131, 132, 133, offline store 140, according to the present invention. Van (VAN) server 150, the card company server 160 is shown.

First, the crowdfunding-based store start-up service management apparatus 110 has a plurality of words, and the similarity between vectors is calculated according to a predetermined similarity criterion for each of the plurality of words. A dictionary database in which feature vectors are stored may be included.

For example, information may be stored in the dictionary database as shown in Table 1 below.

Multiple words Characteristic vector cellphone (1 2 3 4 5) computer (6, 7, 8, 9, 10) ... ...

Here, the similarity between the two vectors can be calculated according to Equation 1 below.

Here, S is the similarity between the characteristic vectors A and B, having a value between -1 and 1, which means that the larger the value, the similar characteristic vector, A _i is the i-th component of the characteristic vector A, B _i is the characteristic It means the i-th component of vector B.

In addition, the crowdfunding-based store start-up service management apparatus 110 stores identification information of each of a plurality of investors and n (n is a natural number) interest keywords that are registered in advance by each of the plurality of investors, and are stored in correspondence with each other. In addition, for each of the n interest keywords stored correspondingly for each identification information of the plurality of investors, a keyword of interest storage unit may be included in which the importance set in advance by the plurality of investors is additionally corresponded and stored. .

For example, when n is 3, information may be stored on the keyword storage unit of interest as shown in Table 2 below.

Investor identification information 3 keywords of interest Attention By keyword  importance Identification information 1 cellphone
cell phone
computer Prize
medium
Ha Identification 2 bread
snack
Ice cream Prize
medium
Ha ... ... ...

At this time, when a crowd funding request for starting a store is received from the terminal 120 of the founder who wants to perform a store start-up to the crowd funding-based store start-up service management device 110, the crowd funding-based store start-up service management device ( 110) may request the transmission of the n characteristic keywords indicating the characteristics of the store to be founded to the terminal 120 of the founding initiator and the transmission of importance for each characteristic keyword.

At this time, the founder can allocate importance to each characteristic keyword while selecting n first characteristic keywords indicating the characteristic of the store he or she wants to start, in response to the transmission request of the n characteristic keywords, The terminal 120 of the founding initiator may transmit the n first characteristic keywords selected by the founding initiator and importance for each characteristic keyword to the crowdfunding-based store startup service management apparatus 110.

At this time, the crowd funding-based store start-up service management apparatus 110 may receive the importance of the n first feature keywords and each feature keyword transmitted from the terminal 120 of the founding initiator, and the dictionary database A feature vector of the n first feature keywords and a feature vector of n interest keywords stored in correspondence for each identification information of the plurality of investors on the interest keyword storage unit may be identified with reference to.

Thereafter, the crowdfunding-based store start-up service management apparatus 110 includes, for each identification information of the plurality of investors, a feature vector of n interest keywords stored in correspondence with each identification information and the n first characteristic keywords By calculating the similarity between the feature vectors, a keyword pair having the maximum similarity between n interest keywords and the n first characteristic keywords for each identification information of the plurality of investors may be extracted.

At this time, according to an embodiment of the present invention, the crowdfunding-based store start-up service management apparatus 110 may calculate the similarity between the two feature vectors based on the operation according to Equation (1).

In relation to this, n is 3, and the three first feature keywords received from the founder's terminal 120 to the crowdfunding-based store start-up service management device 110 are called 'mobile phones, smartphones, tablets', If the information is stored in the keyword storage unit of interest as shown in Table 2, the crowdfunding-based store start-up service management device 110 stores the interest stored in correspondence with 'identification information 1' on the keyword storage unit of interest Similarity between the keywords 'mobile phone, mobile phone, computer' and the first characteristic keywords 'mobile phone, smart phone, tablet' can be calculated based on Equation 1, and 'identification information 2' on the keyword storage unit of interest Recall the similarity between the keywords of interest, 'bread, sweets, and ice cream', which are stored corresponding to and the first characteristic keywords, 'mobile phone, smartphone, tablet'. It can be calculated based on Equation (1).

Then, the crowdfunding-based store start-up service management device 110 can extract a keyword pair having the maximum similarity among 'mobile phone, mobile phone, computer' and 'mobile phone, smartphone, tablet' with respect to 'identification information 1'. In addition, for 'identification information 2', a keyword pair having the maximum similarity among 'bread, sweets, ice cream' and 'mobile phone, smartphone, tablet' may be extracted. For example, the crowdfunding-based store start-up service management device 110, if the similarity of the keyword pair of 'mobile phone-mobile phone' with respect to 'identification information 1' was calculated to have the maximum similarity, 'mobile phone with respect to' identification information 1 ' -If a keyword pair called 'mobile phone' can be extracted, and the similarity of the keyword pair 'bread-smartphone' for 'identification information 2' is calculated to have the maximum similarity, 'bread-smart' for 'identification information 2' Phone 'keyword pairs can be extracted.

In this way, when extraction of the keyword pair for each of the plurality of investors 'identification information is completed, the crowdfunding-based store start-up service management apparatus 110 based on the similarity of the keyword pair extracted for each of the plurality of investors' identification information Among the identification information of the investors, at least one first investor identification information matching the crowdfunding request received from the terminal 120 of the founding initiator may be selected.

At this time, according to an embodiment of the present invention, the crowdfunding-based store start-up service management apparatus 110 is configured to select the identification information of the at least one first investor, and includes a plurality of preset similarity ranges It may include a matching score table in which different matching scores preset in advance are recorded corresponding to each other, and a weighting table in which different preset weights are recorded according to importance of different grades.

For example, information may be recorded in the matching score table as shown in Table 3 below, and information may be recorded in the weight table as shown in Table 4 below.

Similarity ranges Matching score 0 ~ 0.2 5 points 0.2 ~ 0.4 6 points ... ...

importance weight Prize 1.5 medium One Ha 0.5

At this time, the crowdfunding-based store start-up service management device 110 extracts each identification information of the plurality of investors by referring to the matching score table shown in Table 2 when extraction of keyword pairs is completed for each identification information of the plurality of investors Matching scores corresponding to the similarity of the keyword pairs can be checked.

In addition, the crowdfunding-based store entrepreneurship service management apparatus 110 suggests the importance and entrepreneurship of each of the n interest keywords stored in correspondence with each of the plurality of investors' identification information on the interest keyword storage unit shown in Table 2 above. Based on the importance level for each of the n first characteristic keywords received from the terminal 120 of the user, the importance level for the keyword of interest and the first characteristic keyword for the keyword pair constituting the extracted keyword pair for each identification information of the plurality of investors After confirming the importance, the first weight corresponding to the importance for the keyword of interest constituting the keyword pair extracted by the identification information of the plurality of investors from the weight table as shown in Table 4, and the first corresponding to the importance for the first characteristic keyword 2 Weights can be extracted.

For example, if it is said that the importance keyword is assigned as 'middle' to the feature keyword 'mobile phone' from the terminal 120 of the founding initiator, and the keyword pair 'mobile phone-mobile phone' is extracted for 'identification information 1', crowdfunding Based on the keyword storage unit of interest shown in Table 2, the store startup service management device 110 based on the mobile phone can check the importance of 'image' stored in correspondence with the keyword of interest 'mobile phone', and the feature keyword of 'mobile phone'. After checking the assigned importance of 'middle', '1.5' can be extracted as the first weight corresponding to the keyword of interest 'mobile phone' by referring to the weight table as shown in Table 4 above, and the feature keyword of 'mobile phone' '1' may be extracted as a corresponding second weight.

In this way, when extraction of the first weight and the second weight is completed, the crowdfunding-based store start-up service management apparatus 110 matches the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors' identification information. With respect to, correction of a matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors by multiplying the first weight and the second weight corresponding to the keyword pair extracted for each of the plurality of investors' identification information You can do

Then, the crowdfunding-based store start-up service management apparatus 110 is a reference score in which a corrected matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors' identification information among the plurality of identification information of the plurality of investors is preset The identification information of the investor identified as exceeding may be selected as the identification information of the at least one first investor.

In this way, when extraction of the identification information of the at least one first investor is completed, the crowdfunding-based store start-up service management device 110 may use the at least one first based on the identification information of the at least one first investor. A funding proposal message corresponding to the crowdfunding request requested by the founding initiator may be transmitted to the investors' terminals 131, 132, and 133.

At this time, the at least one first investor may determine whether to invest the funds in response to the crowdfunding initiated by the founding initiator, by viewing the funding proposal message received through his terminal.

At this time, according to an embodiment of the present invention, the crowdfunding-based store entrepreneurship service management apparatus 110 is configured for the identification information of each of the plurality of investors and the amount of investment available for each of the plurality of investors previously registered. It may further include an investment amount information storage unit in which information is stored in correspondence with each other.

For example, the information shown in Table 5 below may be stored in the investment amount information storage unit.

Investor identification information Investment amount Identification information 1 10 million won Identification 2 30 million won ... ...

In this case, when the identification information of the at least one first investor is selected, the crowdfunding-based store start-up service management apparatus 110 corresponds to the identification information of the at least one first investor by referring to the investment amount information storage unit You can check the information on the saved investment amount.

In addition, the crowdfunding-based store entrepreneurship service management device 110 may include a second number of preset numbers of the at least one first investor's identification information in the order of the highest possible investment amount stored on the investment amount information storage unit. Investor identification information can be selected.

Then, the crowdfunding-based store start-up service management device 110 may process the repeated transmission of the funding proposal message to the terminal of the second investor at a predetermined periodic interval based on the identification information of the second investor. have.

That is, the crowdfunding-based store startup service management apparatus 110 according to the present invention extracts the identification information of the at least one first investor determined to be the best match to the crowdfunding initiated by the founding initiator, and then the at least one By sending a funding proposal message to the terminal of the first investor, the second investors who have encouraged the at least one first investor to participate in the funding and at the same time have set a high investable amount among the at least one first investor By selecting the identification information, the funding proposal message is repeatedly transmitted to the terminals of the second investors at predetermined intervals, so that crowdfunding initiated by the founding initiator can be successfully completed.

In this way, if the investment is completed as much as the target amount of crowdfunding by matching predetermined investors to the crowdfunding request of the founding initiator, the founding initiator can start the offline store 140 using the investment funds.

In this way, after the offline store 140 is founded, various customers purchase products from the offline store 140 and then use a card to perform payment through a POS terminal installed in the offline store 140, The POS terminal transmits a card approval request to the bansa server 150, and the bansa server 150 transmits a final card approval request to the card company server 160 after completing the purchase of a document if there is no problem in the payment of the card, and the card company server In step 160, the approval process for card payment is completed.

At this time, according to an embodiment of the present invention, the crowdfunding-based store start-up service management device 110 is linked to the POS terminal installed in the offline store 140 through a network and the payment amount is processed whenever payment is processed. By generating a certain percentage of points and storing them in the customer database to correspond to the customer's identification information, it is possible to support customers to use their points as cash in offline stores established based on crowdfunding in the future.

2 is a view showing the structure of a crowdfunding-based store startup service management device capable of matching investors according to an embodiment of the present invention.

Referring to FIG. 2, the crowdfunding-based store startup service management apparatus 210 according to the present invention includes a dictionary database 211, a keyword storage unit 212 of interest, a keyword request unit 213, and a feature keyword receiving unit 214. , A feature vector checking unit 215, a keyword pair extracting unit 216, an investor selection unit 217, and a proposal message transmission unit 218.

The dictionary database 211 stores a plurality of words and different characteristic vectors preset so that similarities between vectors are calculated according to a similarity criterion for each of the plurality of words.

In the interest keyword storage unit 212, identification information of each of a plurality of investors and n (n is a natural number) interest keywords previously registered by each of the plurality of investors are stored in correspondence with each other.

When the keyword requesting unit 213 receives a crowdfunding request for starting a store from a terminal of a founder who wants to perform a store start-up, the keyword request unit 213 transmits n feature keywords indicating the store's target store characteristic to the terminal of the founder. Request.

The feature keyword receiving unit 214 transmits n first feature keywords selected by the founding initiator from the terminal of the founding initiator in response to the request for transmitting the n feature keywords, and the n transmitted from the terminal of the founding initiator First first feature keywords are received.

The feature vector checking unit 215 refers to the dictionary database 211 and stores the feature vectors of the n first feature keywords and the corresponding number of information stored in the keyword storage unit 212 for each of the plurality of investors. Identify the feature vectors of the keywords of interest.

The keyword pair extracting unit 216 calculates the similarity between the feature vectors of n interest keywords stored in correspondence with each identification information and the feature vectors of the n first characteristic keywords for each identification information of the plurality of investors. For each identification information of a plurality of investors, a keyword pair having a maximum similarity between n interest keywords and the n first characteristic keywords is extracted.

At this time, according to an embodiment of the present invention, the keyword pair extracting unit 216 may perform the operation of similarity between two characteristic vectors based on Equation 1 above.

The investor selection unit 217 may include at least one agent that matches the crowdfunding request received from the terminal of the founding initiator among the identification information of the plurality of investors based on the similarity of keyword pairs extracted for each of the identification information of the plurality of investors. 1 Select the investor's identification information.

The proposal message transmission unit 218 transmits a funding proposal message corresponding to the crowdfunding request requested by the founding initiator to the terminal of the at least one first investor based on the identification information of the at least one first investor. send.

At this time, according to an embodiment of the present invention, the crowdfunding-based store start-up service management apparatus 210 may further include a matching score table holding unit 219.

The matching score table holding unit 219 stores and maintains a matching score table in which different matching scores preset for each of a plurality of different similarity ranges are preset.

In this case, the investor selection unit 217 may further include a matching score checking unit 220 and a selection processing unit 221.

The matching score checking unit 220 checks the matching score corresponding to the similarity of the keyword pair extracted for each identification information of the plurality of investors by referring to the matching score table.

The selection processing unit 221 displays the identification information of the investor identified as the matching score corresponding to the similarity of the keyword pair extracted by the identification information of the plurality of investors among the identification information of the plurality of investors exceeds a preset reference score. It is selected and processed by the identification information of at least one first investor.

At this time, according to an embodiment of the present invention, the crowdfunding-based store start-up service management apparatus 210 stores and stores a weight table in which different weights preset in correspondence with importance of different grades are stored and maintained. The holding unit 222 may be further included.

At this time, the interest keyword storage unit 212 stores identification information of each of the plurality of investors and n interest keywords registered in advance by each of the plurality of investors in correspondence with each other, while identifying information of the plurality of investors. The importance set in advance by the plurality of investors may be additionally corresponded to each of the n interest keywords stored correspondingly and stored for each.

Then, the keyword request unit 213, when a crowdfunding request for starting a store is received from the terminal of the founding initiator who wants to perform a store start-up, n features indicating the characteristics of the store to be founded to the terminal of the founding initiator At the same time as requesting the transmission of keywords, it is possible to request transmission of importance for each feature keyword, and the feature keyword receiving unit 214 responds to the request for transmission of the n feature keywords from the start-up initiator's terminal to the start-up initiator. When importance is transmitted to each of the n first characteristic keywords and the n first characteristic keywords selected by the n first characteristic keywords and the n first features transmitted from the terminal of the founding initiator The importance of each of the keywords can be received.

In this case, the investor selection unit 217 may further include a weight extraction unit 223 and a correction execution unit 224.

When the weight extraction unit 223 completes the verification of the matching score corresponding to the similarity of the keyword pair extracted for each identification information of the plurality of investors through the matching score verification unit 220, the weight extraction unit 223 on the interest keyword storage unit 212 The plurality of investors based on the importance for each of the n interest keywords stored corresponding to each identification information of a plurality of investors and the importance for each of the n first characteristic keywords received from the terminal of the founding initiator. After checking the importance of the keyword of interest constituting the extracted keyword pair for each identification information and the importance of the first characteristic keyword, the importance of the keyword of interest constituting the extracted keyword pair by the identification information of the plurality of investors from the weight table The second weight corresponding to the first weight corresponding to and the importance of the first characteristic keyword Value is extracted.

Then, the correction performing unit 224, the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors identification information, the first weight corresponding to the keyword pair extracted for each of the plurality of investors identification information And the second weight is multiplied to correct the matching score corresponding to the similarity of keyword pairs extracted for each of the plurality of investors' identification information.

At this time, the selection processing unit 221, the investor is determined that the corrected matching score corresponding to the similarity of the keyword pair extracted by the identification information of the plurality of investors among the identification information of the plurality of investors exceeds the predetermined reference score The identification information of may be selectively processed as the identification information of the at least one first investor.

In addition, according to an embodiment of the present invention, the crowdfunding-based store start-up service management device 210 includes an investment amount information storage unit 225, an investment amount confirmation unit 226, an investor selection processing unit 227, and proposals The message repetition transmission processing unit 228 may be further included.

In the investment amount information storage unit 225, identification information of each of the plurality of investors and information on an available investment amount registered by each of the plurality of investors are stored in correspondence with each other.

When the identification information of the at least one first investor is selected through the investor selection unit 217, the investable amount confirmation unit 226 refers to the investment amount information storage unit 225 to determine whether the at least one first investor Check the information on the available investment amount stored in correspondence with the identification information.

The investor selection processing unit 227 selects a predetermined number of identification information of the second investor in the order of the highest possible investment amount stored in the investment amount information storage unit 225 among the identification information of the at least one first investor. do.

The proposal message repetition transmission processing unit 228 processes the repetitive transmission of the funding proposal message to the terminal of the second investor at a predetermined periodic interval based on the identification information of the second investor.

In the above, with reference to Figure 2 has been described for a crowd funding-based store start-up service management device 210 according to an embodiment of the present invention. Here, the crowdfunding-based store startup service management apparatus 210 according to an embodiment of the present invention may correspond to the configuration for the operation of the crowdfunding-based store startup service management apparatus 110 described with reference to FIG. 1. Therefore, a more detailed description thereof will be omitted.

3 is a flowchart illustrating an operation method of a crowdfunding-based store startup service management device capable of matching investors according to an embodiment of the present invention.

In step S310, a dictionary database storing a plurality of words and different characteristic vectors preset so that similarities between vectors are calculated according to similarity criteria according to a predetermined similarity criterion for each of the plurality of words. To maintain.

In step S320, identification information of each of a plurality of investors and n (n is a natural number) interest keywords registered in advance by each of the plurality of investors are stored in a keyword storage unit of interest.

In step S330, when a crowdfunding request for starting a store is received from the terminal of the founding initiator who wants to perform a store start-up, requesting the transmission of n feature keywords indicating the characteristic of the store to be founded to the terminal of the founding initiator. do.

In step S340, when n first characteristic keywords selected by the founding initiator are transmitted from the terminal of the founding initiator in response to a request to transmit the n characteristic keywords, the n number of characters transmitted from the terminal of the founding initiator is transmitted. 1 Receive feature keywords.

In step S350, the feature vectors of the n first feature keywords and the feature vectors of the n interest keywords stored corresponding to the identification information of the plurality of investors on the interest keyword storage unit are identified by referring to the dictionary database. do.

In step S360, the plurality of investors by calculating the similarity between the feature vectors of the n interest keywords and the feature vectors of the n first feature keywords stored in correspondence with each identification information, for each identification information of the plurality of investors For each identification information, a keyword pair having a maximum similarity between n interest keywords and the n first characteristic keywords is extracted.

At this time, according to an embodiment of the present invention, in step S360, the calculation of similarity between two characteristic vectors may be performed based on Equation (1).

In step S370, at least one first investor matching the crowdfunding request received from the terminal of the founding initiator among the identification information of the plurality of investors based on the similarity of the keyword pair extracted for each of the identification information of the plurality of investors Select the identification information of.

In step S380, a funding proposal message corresponding to the crowdfunding request requested by the founding initiator is transmitted to the terminal of the at least one first investor based on the identification information of the at least one first investor.

At this time, according to an embodiment of the present invention, the operation method of the crowdfunding-based store start-up service management apparatus is a matching score table in which different preset matching scores are recorded for a plurality of preset similarity ranges. It may further include the step of storing and maintaining.

At this time, in step S370, the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors 'identification information is checked by referring to the matching score table, and the plurality of investors among the plurality of investors' identification information It may include the step of selectively processing the identification information of the investor identified as the matching score corresponding to the similarity of the keyword pair extracted for each identification information exceeds a predetermined reference score as the identification information of the at least one first investor. have.

At this time, according to an embodiment of the present invention, the operation method of the crowdfunding-based store start-up service management apparatus stores and maintains a weight table in which different weights preset in correspondence with different classes of importance are stored. It may further include.

At this time, in the keyword storage unit of interest, identification information of each of the plurality of investors and n interest keywords registered in advance by each of the plurality of investors are stored in correspondence with each other, and correspond to each identification information of the plurality of investors The importance set in advance by the plurality of investors may be additionally stored for each of the n interest keywords stored and stored.

And, in step S330, when a crowdfunding request for starting a store is received from the terminal of the founding initiator who wants to perform a store start-up, n feature keywords indicating the characteristics of the store to be founded for the terminal of the founding initiator. At the same time as requesting transmission, it is possible to request transmission of importance for each characteristic keyword, and in step S340, the n selected by the founding initiator from the terminal of the founding initiator in response to the request for transmitting the n characteristic keywords When the importance of each of the first first characteristic keywords and the n first characteristic keywords is transmitted, each of the n first characteristic keywords and the n first characteristic keywords transmitted from the terminal of the founding initiator Can receive the importance of

At this time, in step S370, when the matching score corresponding to the similarity of the keyword pair extracted by the identification information of the plurality of investors is completed through the step of confirming the matching score, the plurality of interests are stored on the keyword storage unit of interest. Identification information of the plurality of investors based on importance for each of the n interest keywords stored corresponding to each identification information of investors and importance for each of the n first characteristic keywords received from the terminal of the founding initiator After confirming the importance of the keyword of interest constituting the extracted keyword pair and the importance of the first characteristic keyword, it corresponds to the importance of the keyword of interest constituting the extracted keyword pair by identification information of the plurality of investors from the weight table The importance of the first weight and the first characteristic keyword Extracting the second weight and matching scores corresponding to the similarity of keyword pairs extracted for each of the plurality of investors 'identification information, the first weights corresponding to the keyword pairs extracted for each of the plurality of investors' identification information And multiplying the second weight to perform correction for a matching score corresponding to the similarity of keyword pairs extracted for each of the plurality of investors' identification information.

At this time, in the step of selecting, the corrected matching score corresponding to the similarity of the keyword pair extracted by the identification information of the plurality of investors among the identification information of the plurality of investors exceeds the preset reference score. The identification information of may be selectively processed as the identification information of the at least one first investor.

In addition, according to an embodiment of the present invention, the operation method of the crowdfunding-based store start-up service management apparatus is based on the identification information of each of the plurality of investors and the amount of investment that each of the plurality of investors has previously registered. When the identification information of the at least one first investor is selected through the step of maintaining the investment amount information storage unit in which the information on the information is stored in correspondence with each other, and selecting the identification information, referring to the investment amount information storage unit Checking information on the available investment amount stored in correspondence with the identification information of at least one first investor, Investing stored in the investment amount information storage unit among the identification information of the at least one first investor Selecting a predetermined number of identification information of the second investor in the order of the highest amount and the above The method may further include processing the repetitive transmission of the funding proposal message to the terminal of the second investor at a predetermined periodic interval based on the identification information of the second investor.

In the above, with reference to Figure 3 has been described the operation method of the crowdfunding-based store startup service management apparatus according to an embodiment of the present invention. Here, the method of operating the crowdfunding-based store startup service management apparatus according to an embodiment of the present invention relates to the operation of the crowdfunding-based store startup service management apparatus 110 or 210 described with reference to FIGS. 1 and 2. Since it may correspond to the configuration, a more detailed description thereof will be omitted.

The method of operating the crowdfunding-based store startup service management apparatus according to an embodiment of the present invention may be implemented as a computer program stored in a storage medium for execution through combination with a computer.

In addition, the method of operating the crowdfunding-based store startup service management apparatus according to an embodiment of the present invention may be recorded in a computer readable medium by being implemented in the form of program instructions that can be performed through various computer means. The computer-readable medium may include program instructions, data files, data structures, or the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs, DVDs, and magnetic media such as floptical disks. -Hardware devices specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, etc., as well as machine language codes produced by a compiler.

As described above, the present invention has been described by specific matters such as specific components, etc. and limited embodiments and drawings, but is provided to help the overall understanding of the present invention, and the present invention is not limited to the above embodiments , Anyone having ordinary knowledge in the field to which the present invention pertains can make various modifications and variations from these descriptions.

Therefore, the spirit of the present invention is limited to the described embodiments, and should not be determined, and all claims that are equivalent to or equivalent to the claims, as well as the claims described below, will belong to the scope of the spirit of the present invention. .

110: crowdfunding-based store startup service management device
120: founder's terminal
131, 132, 133: terminal of at least one first investor
140: offline store
150: Bansa Server
160: card company server
210: crowdfunding-based store startup service management device
211: dictionary database 212: keyword storage of interest
213: keyword request unit 214: feature keyword receiving unit
215: feature vector verification unit 216: keyword pair extraction unit
217: Investor selection unit 218: Proposal message transmission unit
219: Matching score table maintenance unit 220: Matching score checking unit
221: selection processing unit 222: weight table holding unit
223: weight extraction unit 224: correction performing unit
225: investment amount information storage unit 226: investment amount confirmation unit
227: Investor selection processing unit 228: Proposal message repetition transmission processing unit

Claims (12)

In the crowdfunding-based store startup service management device capable of matching investors,
A dictionary database storing a plurality of words and different characteristic vectors preset so that similarities between vectors are calculated according to a similarity criterion for each of the plurality of words;
While identification information of each of a plurality of investors and n (n is a natural number) interest keywords registered in advance by each of the plurality of investors are stored in correspondence with each other, the identification information of the plurality of investors is stored correspondingly. an interest keyword storage unit in which the importance set in advance by the plurality of investors is additionally stored for each of the n interest keywords;
A matching score table holding unit for storing and maintaining a matching score table in which different matching scores preset in advance for a plurality of different similarity ranges are correspondingly recorded;
A weight table holding unit that stores and maintains a weight table in which different weights preset in advance for respective importance levels of different classes are recorded;
When a crowdfunding request for starting a store is received from a terminal of a founding initiator who wants to perform a store start-up, each feature is requested simultaneously with transmission of n feature keywords indicating a characteristic of a store to be founded to the terminal of the founding initiator. A keyword request unit requesting transmission of importance for keywords;
In response to a request for transmission of the n feature keywords, when importance is transmitted to each of the n first feature keywords and the n first feature keywords from the terminal of the founding initiator, the transmitted from the terminal of the founding initiator a feature keyword receiver configured to receive importance for each of the n first feature keywords and the n first feature keywords;
A feature vector checking unit that checks the feature vectors of the n first feature keywords and the feature vectors of the n interest keywords stored corresponding to the identification information of the plurality of investors on the interest keyword storage unit by referring to the dictionary database ;
According to the identification information of the plurality of investors, the similarity between the characteristic vectors of n interest keywords stored in correspondence to each identification information and the characteristic vectors of the n first characteristic keywords is calculated, and the identification information of the plurality of investors is determined by n. A keyword pair extracting unit extracting a keyword pair having the maximum similarity between the keywords of interest and the n first characteristic keywords;
Selecting at least one first investor identification information matching the crowdfunding request received from the founder's terminal from among the plurality of investor identification information based on the similarity of the keyword pair extracted for each of the plurality of investor identification information. Investor selection section; And
Proposal message transmission unit for transmitting a funding proposal message corresponding to the crowdfunding request requested by the founding initiator to the terminal of the at least one first investor based on the identification information of the at least one first investor
Including,
The investor selection section
A matching score checking unit that checks a matching score corresponding to the similarity of keyword pairs extracted for each of the plurality of investors' identification information by referring to the matching score table;
When the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors' identification information is completed through the matching score checking unit, the matching information is stored corresponding to the identification information of the plurality of investors on the keyword storage unit of interest. Interest keywords that form a keyword pair extracted for each of the plurality of investors' identification information based on the importance for each of the n interest keywords and the importance for each of the n first feature keywords received from the founder's terminal After confirming the importance and the importance for the first characteristic keyword, the first weight and the first characteristic keyword corresponding to the importance for the keyword of interest constituting the keyword pair extracted by the identification information of the plurality of investors from the weight table. Do you extract the second weight corresponding to the importance of Medium extraction section;
For the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors 'identification information, the plurality of multiplying the first weight and the second weight corresponding to the keyword pair for each of the plurality of investors' identification information is multiplied. A correction unit performing correction on a matching score corresponding to the similarity of the keyword pair extracted for each of the investors' identification information; And
Among the identification information of the plurality of investors, the corrected matching score corresponding to the similarity of the keyword pair extracted for each of the identification information of the plurality of investors exceeds the preset reference score, and the identification information of the investor is identified as the at least one agent. 1 Selection processing unit that selectively processes investors' identification information
Crowdfunding-based store startup service management device comprising a. delete delete According to claim 1,
An investment amount information storage unit in which identification information of each of the plurality of investors and information about an available investment amount registered by each of the plurality of investors are stored in correspondence with each other;
When the identification information of the at least one first investor is selected through the investor selection unit, the information on the available investment amount stored in correspondence with the identification information of the at least one first investor is referred to by referring to the investment amount information storage unit. Confirmable investment amount confirmation unit;
An investor selection processing unit which selects a predetermined number of identification information of a second investor in the order of the highest possible investment amount stored on the investment amount information storage unit among the identification information of the at least one first investor; And
Proposal message repetition transmission processing unit that processes repetitive transmission of the funding proposal message to the terminal of the second investor at a preset periodic interval based on the identification information of the second investor.
Crowdfunding-based store start-up service management device further comprising a. According to claim 1,
The keyword pair extraction unit
A crowdfunding-based store entrepreneurship service management device that performs computation of similarity between two feature vectors based on Equation 1 below.
[Equation 1]

Here, S is the similarity between the characteristic vectors A and B, having a value between -1 and 1, which means that the larger the value, the similar characteristic vector, A _i is the i-th component of the characteristic vector A, B _i is the characteristic It means the i-th component of vector B. In the operation method of the crowdfunding-based store startup service management device capable of matching investors,
Maintaining a dictionary database storing a plurality of words and different feature vectors preset so that similarities between vectors are calculated according to similarity criteria according to a predetermined similarity criterion for each of the plurality of words;
While identification information of each of a plurality of investors and n (n is a natural number) interest keywords registered in advance by each of the plurality of investors are stored in correspondence with each other, the identification information of the plurality of investors is stored correspondingly. maintaining an interest keyword storage unit in which the importance set in advance by the plurality of investors is stored correspondingly to each of the n interest keywords;
Storing and maintaining a matching score table in which different matching scores preset for each of a plurality of different similarity ranges are preset and recorded;
Storing and maintaining a weight table in which different weights preset for each importance level of different grades are mapped in correspondence;
When a crowdfunding request for starting a store is received from a terminal of a founding initiator who wants to perform a store start-up, each feature is requested simultaneously with transmission of n feature keywords indicating a characteristic of a store to be founded to the terminal of the founding initiator. Requesting transmission of importance for keywords;
In response to a request for transmission of the n feature keywords, when importance is transmitted to each of the n first feature keywords and the n first feature keywords from the terminal of the founding initiator, the transmitted from the terminal of the founding initiator receiving importance for each of the n first characteristic keywords and the n first characteristic keywords;
Identifying a feature vector of the n first feature keywords and a feature vector of n interest keywords stored corresponding to each identification information of the plurality of investors on the interest keyword storage unit with reference to the dictionary database;
According to the identification information of the plurality of investors, the similarity between the characteristic vectors of n interest keywords stored in correspondence to each identification information and the characteristic vectors of the n first characteristic keywords is calculated, and the identification information of the plurality of investors is determined by n. Extracting a keyword pair having the maximum similarity between the keywords of interest and the n first characteristic keywords;
Selecting at least one first investor identification information matching the crowdfunding request received from the founder's terminal from among the plurality of investor identification information based on the similarity of the keyword pair extracted for each of the plurality of investor identification information. To do; And
Transmitting a funding proposal message corresponding to the crowdfunding request requested by the founding initiator to the terminal of the at least one first investor based on the identification information of the at least one first investor
Including,
The step of selecting the identification information
Checking a matching score corresponding to the similarity of keyword pairs extracted for each of the plurality of investors' identification information by referring to the matching score table;
When the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investor identification information is completed through the step of checking the matching score, the identification information of the plurality of investors is corresponded on the interest keyword storage unit. Based on the importance of each of the stored n interest keywords and the importance of each of the n first characteristic keywords received from the founder's terminal, a keyword pair extracted for each of the plurality of investors' identification information is constructed. After checking the importance of the keyword of interest and the importance of the first characteristic keyword, the first weight and the first weight corresponding to the importance of the keyword of interest constituting the keyword pair extracted by the identification information of the plurality of investors from the weight table Add a second weight corresponding to the importance of the feature keyword Shipping;
For the matching score corresponding to the similarity of the keyword pair extracted for each of the plurality of investors 'identification information, the plurality of first and second weights corresponding to the keyword pair extracted for each of the plurality of investors' identification information are multiplied. Compensating for a matching score corresponding to the similarity of the keyword pair extracted for each of the investors' identification information; And
Among the identification information of the plurality of investors, the corrected matching score corresponding to the similarity of the keyword pair extracted for each of the identification information of the plurality of investors exceeds the preset reference score, and the identification information of the investor is identified as the at least one agent. 1 Steps to selectively process with the identification information of investors
A method of operating a crowdfunding-based store start-up service management device comprising a. delete delete The method of claim 6,
Maintaining an investment amount information storage unit in which identification information of each of the plurality of investors and information on an investment possible amount registered by each of the plurality of investors are stored in correspondence with each other;
When the identification information of the at least one first investor is selected through the step of selecting the identification information, the available investment amount stored in correspondence with the identification information of the at least one first investor by referring to the investment amount information storage unit Checking information about;
Selecting a predetermined number of identification information of a second investor in the order of the highest possible investment amount stored on the investment amount information storage unit among the identification information of the at least one first investor; And
Processing the repetitive transmission of the funding proposal message to the terminal of the second investor at a predetermined periodic interval based on the identification information of the second investor.
A method of operating a crowdfunding-based store start-up service management device further comprising a. The method of claim 6,
The step of extracting the keyword pair
A method of operating a crowdfunding-based store entrepreneurship service management apparatus for performing similarity calculation between two feature vectors based on Equation 2 below.
[Equation 2]

Here, S is the similarity between the characteristic vectors A and B, having a value between -1 and 1, which means that the larger the value, the similar characteristic vector, A _i is the i-th component of the characteristic vector A, B _i is the characteristic It means the i-th component of vector B. A computer-readable recording medium recording a program that causes a computer to perform the method of any one of claims 6, 9, or 10. A computer program stored in a storage medium for executing the method of any one of claims 6, 9 or 10 through a combination with a computer.

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