KR102092503B1 - Advertisement system using augmented reality digital goods based location and method thereof - Google Patents

Abstract

The present invention relates to an advertisement system using location-based augmented reality digital goods and a method thereof. More particularly, the present invention relates to the advertisement system using location-based augmented reality digital goods and the method thereof, which provide digital goods capable of providing advertising effects corresponding to a customer at a location requested by the customer, allow a user to check the digital goods through augmented reality using a mobile terminal and obtain any digital goods by touching the goods, and register transaction information according to a transaction between the customer and the user of the obtained digital goods in a blockchain network.

Description

Advertisement system using augmented reality digital goods based location and method thereof

The present invention relates to an advertisement system and method using a location-based augmented reality digital goods, and more particularly, to provide a digital goods capable of providing an advertising effect corresponding to the customer at the location requested by the customer, the user is a mobile terminal Location-based augmentation that checks digital goods through augmented reality using, can be acquired by touching any digital goods, and registers transaction information according to transactions between customers and users for the acquired digital goods in the blockchain network It relates to an advertising system and method using real digital goods.

Currently, as more than one mobile terminal called a smart phone or a smart pad is distributed per person, it is attracting attention as an advertising medium, and various advertising services using a mobile terminal have been developed and applied.

One of the advertisement service methods using the mobile terminal is an advertisement service using digital goods such as mobile discount coupons, mobile coupons, and points.

In general, a conventional mobile discount coupon is provided to a mobile terminal of a registered phone number when a user registers a phone number of a mobile terminal by participating in an event provided by one of a specific web (WEB) and an app (APP). Is becoming.

In addition, the mobile coupon is provided to the mobile terminal of the phone number entered by the user when the user directly purchases through any one of the mobile coupon sale website and the app or participates in an event provided through the website and the app to win.

In addition, points are given as much as allocated for the above actions to the user in case of performing any action presented through the web and the app, or are given in correspondence with the product purchase amount when the product is purchased.

As described above, the advertisement system using the conventional digital goods is provided according to the participation of the event and the purchase of the product, so the user must input a lot of information about the user in order to participate in the event, and the user participation is required because the user has to perform a specific action. There was a problem with its limitations in raising.

In addition, the digital goods provided in the advertisement system using the conventional digital goods are provided through a website and an app, and the location of a customer (a company or a company's store) that provides the digital goods may be a position that is difficult for the user to use. In this case, there is a problem in that the effectiveness of the advertisement is deteriorated because it becomes useless to the user.

In addition, the conventional advertising system using digital goods has a problem in which it is impossible to know which user has digital goods.

Republic of Korea Registered Patent No. 10-1759726 (announced on July 20, 2017)

Therefore, the object of the present invention is to provide a digital good that can provide an advertisement effect corresponding to the customer at a location requested by the customer, the user confirms the digital good through augmented reality using a mobile terminal, and schedules from the location of the digital good. It is to provide an advertisement system and method using location-based augmented reality digital goods that can be obtained by touching the corresponding digital goods within a distance and register the acquired digital goods in a blockchain network.

The advertisement system using the location-based augmented reality digital goods according to the present invention for achieving the above object: measures the current own position and transmits digital goods request information including location information about the measured position, , Receiving at least one or more digital goods of at least one different type corresponding to the location of the location information, generating and displaying an augmented reality (AR) image synthesized on a captured image obtained by driving a camera, and displaying the augmented reality image A mobile terminal for transmitting the credit request information including the digital goods information for the digital goods touched in; And digital goods corresponding to the location information of the digital goods request information among the digital goods provided according to a set time when receiving the digital goods request information from the mobile terminal of the user who is a member, from the mobile terminal, It characterized in that it comprises a management server for receiving and storing the request information to store and manage each user.

The mobile terminal includes: a wireless communication unit wirelessly connected to a wired / wireless data communication network to perform data communication with the management server connected to the wired / wireless data communication network; A camera unit for generating and outputting a captured image corresponding to an image projected on a camera lens including a camera; A GPS module for receiving and outputting each location data from at least one GPS satellite; A display unit to display the augmented reality image; An input unit including a touch pad configured integrally on a screen of the display unit and outputting a position signal corresponding to a touched position; And at least three or more location data obtained through the GPS module, a location of a base station obtained through the wireless communication unit, and a received signal electric field strength of a received signal to calculate a current location, and measure the current location. The digital goods request information including location information is transmitted to the management server through the wireless communication unit, and at least one or more different types of digital goods corresponding to the location corresponding to the location information are received and the camera is received. And a control unit for generating and displaying a synthesized augmented reality (AR) image on a captured image obtained by driving, and transmitting accumulation request information including digital goods information about digital goods touched on the augmented reality image. Is done.

The management server includes a member DB that stores member information for a user and customer information for a customer's request, and digital goods information including digital goods types, digital goods number, digital goods providing time and area information A server storage unit including a digital goods DB that stores digital goods service information; A server communication unit connected to a wired / wireless data communication network and performing data communication with the mobile terminal through the wired / wireless data communication network; And digital goods corresponding to the location information of the digital goods request information among the digital goods provided according to the time set in the digital goods DB when receiving the digital goods request information from the mobile terminal of the member user to the mobile terminal and And, it characterized in that it comprises a server control unit that receives and receives the request information from the mobile terminal to store and manage each user.

The server controller monitors whether digital goods request information is received from at least one or more mobile terminals, and when receiving the digital goods request information, digital allocated to a service area including the location of the mobile terminal included in the digital goods request information A service processing unit transmitting digital goods providing information including goods to the mobile terminal through the server communication unit; And a user wallet accumulation unit receiving and requesting accumulation request information for at least one digital good among digital goods provided through the provided digital good information from the mobile terminal.

The service processing unit includes: a digital goods request information collection unit for monitoring whether digital goods request information is received from at least one mobile terminal, and receiving and outputting digital goods request information; A digital goods search unit for searching and outputting a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through the digital goods request information collection unit from the digital goods DB; A digital goods providing information generating unit generating digital goods providing information including digital goods of the digital goods service retrieved from the digital goods searching unit; And a digital goods providing information providing unit that transmits the generated digital goods providing information to the mobile terminal through the server communication unit.

The user wallet accumulation unit stores and manages the acquired digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key, wherein the server controller controls the digital goods When digital goods are accumulated in the user's electronic wallet, a block according to the user's transaction is generated and registered by applying the public key to nodes of the blockchain network that are configured to be connected to the wired / wireless data communication network, and registered to the registered block. It characterized in that it further comprises a block chain register for performing proof of work.

The server control unit, when a digital goods payment request to a digital goods use request for a digital goods stored in the electronic wallet, which is the user wallet through the mobile terminal, occurs in the electronic wallet of the user using the digital goods in the electronic wallet of the user of the mobile terminal. In addition, further comprising a digital goods use processing unit that processes the digital goods as provided, wherein the blockchain registration unit generates a block according to a transaction between the user and the digital goods usage destination and registers it with a node of the blockchain network. Is done.

The server control unit is one of products and services preferred by the user by digital goods preferred by the user based on digital goods type information included in the accumulation request information received from the mobile terminal and user information stored in the member DB. It is characterized in that it further comprises a user experience data generating unit for generating user experience data including the above.

The service processing unit is characterized by providing digital goods providing information including only digital goods corresponding to the user experience data and user information to the mobile terminal.

The server storage unit further includes an advertisement image DB storing a plurality of advertisement images including keywords for the advertisement image, wherein the server control unit is configured to display an advertisement image having keywords corresponding to the user experience data and user information. It characterized in that it further comprises an advertisement providing unit to find the advertisement image DB and provide it to the mobile terminal.

When providing the digital goods, the management server further transmits digital goods location information for a geographic location where each digital goods should be displayed, wherein the mobile terminal distances between its own position and the position of any digital goods touched It is characterized in that the digital goods are collected and the digital goods information about the collected digital goods is generated only when is within a predetermined distance.

The location information of the digital good is characterized in that it is location information in a customer-related area set by a customer who provided the digital good.

The mobile terminal is characterized in that it generates a route information guiding from its own location to a location where digital goods exist and displays it on the display unit.

The advertisement method using the location-based augmented reality digital goods according to the present invention for achieving the above object is: a mobile terminal measures its current position, and a digital goods request including location information about the measured position A digital goods request process for transmitting information to a management server; Digital goods that provide digital goods corresponding to the location information of the digital goods request information among the digital goods provided according to a set time when the management server receives the digital goods request information from the mobile terminal of a user who is a member. Offer process; The mobile terminal receives at least one or more digital goods of at least one different type corresponding to the location of the location information, generates and displays an augmented reality (AR) image synthesized on a captured image obtained by driving a camera, and displays the A digital goods accumulation request process for transmitting accumulation request information including digital goods information for digital goods touched in the augmented reality image; And a digital goods accumulation process in which the management server receives and requests the accumulation request information from the mobile terminal and stores and manages each user.

The digital goods request process calculates the current location through at least one of at least three or more location data obtained through a GPS module, a location of a base station obtained through a wireless communication unit, and a received signal electric field strength of a received signal. Location tracking step of tracking the location of the; And a digital goods request step of generating digital goods request information including position information on the tracked location and transmitting the generated goods to the management server.

The digital goods providing process includes the steps of: collecting, by the server control unit of the management server, whether digital goods request information is received from at least one mobile terminal, and receiving and outputting digital goods request information; A digital goods retrieval step of searching and outputting, from the digital goods DB, a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received by the server controller through a digital goods search unit; A digital goods providing information generating step of generating, by the server control unit, digital goods providing information including digital goods of the digital goods service retrieved from the digital goods searching unit through the digital goods providing information generating unit; And a step of providing digital goods providing information, wherein the server controller transmits the digital goods providing information generated through the digital goods providing information providing unit to the mobile terminal.

The digital goods accumulation process stores and manages the obtained digital goods or digital goods received from other users in an electronic wallet for each user having an electronic wallet address generated by a public key, wherein the method comprises: When the digital goods accumulate digital goods in the user's electronic wallet, the server control unit generates blocks according to the user's transaction when the digital goods are accumulated in the user's electronic wallet, and discloses them to nodes of the blockchain network that are configured to be connected to a wired or wireless data communication network. It is characterized in that it further comprises a block chain registration process for registering by applying a key and performing proof of work for the registered block.

The method includes: When the server control unit requests a digital goods payment from the mobile terminal to the digital goods use destination for the digital goods stored in the electronic wallet as the user wallet through the digital goods use processing unit, the electronic wallet of the user of the mobile terminal A digital goods use processing process in which the digital goods are provided as electronic wallets at the destination where the digital goods are used; And creating a block according to a transaction between the user and the digital goods use destination, and registering the destination blockchain with a node of the blockchain network.

The method includes: a user-preferred digital goods preferred by a user based on digital goods type information and user information stored in a member DB included in the accumulation request information received from the mobile terminal by the server controller of the management server. It characterized in that it further comprises a user experience data generation process for generating user experience data including any one or more of products and services.

The method further comprises: an advertisement providing process in which the server control unit finds an advertisement image having a keyword corresponding to the user experience data and user information through an advertisement providing unit in an advertisement image DB and provides it to the mobile terminal. do.

The present invention has an effect of increasing the participation of the participants, that is, the user, as the user can obtain the digital goods by simply touching the digital goods displayed on the augmented reality image according to the present invention while passing the road.

In addition, the present invention is provided to an area associated with a customer providing digital goods (such as a store), and allows a user to acquire digital goods when within a certain distance from the location of the digital goods in the area. It has the effect of increasing advertising efficiency.

In addition, the present invention has the effect of inducing the user to easily go to the location where the digital good exists by notifying the location of the digital good based on the location of the user's mobile terminal.

In addition, according to the present invention, the type of digital goods acquired by touching, the digital goods preferred for each user by reflecting the user information, inferring a field of interest associated therewith, and providing a customized advertisement corresponding to the inferred field of interest There is an effect, and there is an effect of increasing the efficiency of advertisement by providing a customized advertisement.

1 is a view showing the configuration of an advertisement system using a location-based augmented reality digital goods according to the present invention.
2 is a view showing an augmented reality image displayed on a screen of a mobile terminal when the digital goods according to an embodiment of the present invention is a coin.
3 is a diagram illustrating an augmented reality image displayed on a screen of a mobile terminal when digital goods are coins according to another embodiment of the present invention.
4 is a view showing the configuration of a mobile terminal of an advertising system using a location-based augmented reality digital goods according to the present invention.
5 is a diagram showing a map GUI screen displayed on a mobile terminal screen according to an embodiment of the present invention.
6 is a diagram illustrating a wallet GUI displayed on a mobile terminal screen when digital goods are coins according to an embodiment of the present invention.
7 is a view showing the configuration of a management server of an advertisement system using a location-based augmented reality digital goods according to the present invention.
8 is a flowchart illustrating an advertisement method using location-based augmented reality digital goods according to the present invention.
9 is a flowchart illustrating a digital goods service providing method among advertisement methods using a location-based augmented reality digital goods according to the present invention.

Hereinafter, the configuration and operation of the advertisement system using the location-based augmented reality digital goods according to the present invention will be described in detail with reference to the accompanying drawings, and the advertisement method in the system will be described.

The present invention has an object to provide advertisement, and performs advertisement in three ways.

The first is an advertisement using the digital goods itself, the second is an advertisement using an area that provides digital goods, and the third is an advertisement through providing a customized advertisement video reflecting the user-related information of the user who collected the digital goods. There will be.

In the present invention, digital goods may be all goods such as mobile coupons, points, and virtual currencies that can be provided through a mobile terminal. The mobile coupon may be a mobile discount coupon, a mobile product exchange coupon, etc., and the virtual currency may be electronic money such as Bitcoin, Ethereum, and Dion.

1 is a view showing the configuration of an advertisement system using a location-based augmented reality digital goods according to the present invention, Figure 2 is a digital goods according to an embodiment of the present invention is displayed on the screen of the mobile terminal when the coin FIG. 3 is a diagram illustrating an augmented reality image displayed on a screen of a mobile terminal when the digital goods according to another embodiment of the present invention is a coin. It will be described below with reference to FIGS. 1 to 3.

The advertisement system using the location-based augmented reality digital goods according to the present invention includes a mobile terminal 100 and a management server 300, and according to an embodiment, the blockchain network 20 and the server where the digital goods are used 400 ).

The mobile terminal 100, the management server 300 and the destination server 400 are connected through a wired / wireless data communication network 10 to perform mutual data communication.

The wired / wireless data communication network 10 is a combination of at least one of an Internet network including a Wi-Fi network, a dedicated network, a mobile communication network such as 3G (3G), 4G, 5G, and WiBro network. It could be a data communication network.

According to an embodiment of the present invention, a blockchain network 20 composed of nodes that are a plurality of devices such as a terminal, a server, and a computer connected through the wired / wireless data communication network 10 may be configured. According to an embodiment of the present invention, the mobile terminal 100, the management server 300 and the destination server 400 may be a device registered as a node of the blockchain network 20.

The mobile terminal 100 tracks a location by measuring its location using any one of at least three GPS satellites, at least three base stations of the wired / wireless data communication network 10, and a network that knows the location, and periodically tracks its location. The digital goods request information including the location information for the location is transmitted to the management server 300.

In addition, the mobile terminal 100 in response to the transmission of the digital goods request information in the location of the location information provided from the management server 300, the digital goods existing within the area 1 within a predetermined distance as shown in FIG. Real-time receiving digital goods providing information including digital goods information for 2), detecting digital goods (2) of at least one digital goods type included in digital goods providing information and photographing the detected digital goods through a camera It is synthesized in the captured image to generate and display the augmented reality image shown in FIGS. 2 and 3.

The mobile terminal 100 checks whether the digital goods 2 displayed through the augmented reality image are touched after displaying the augmented reality image, and when it is touched, requests for accumulation including digital goods information about the touched digital goods 2 The information is generated and transmitted to the management server 300. In the vicinity of the digital goods displayed on the augmented reality image, distance information 3 from the current position of the mobile terminal 100 to the digital goods 2 may be displayed.

The management server 300 extracts digital goods corresponding to the location of the location information included in the digital goods request information when the digital goods request information including the location information of the mobile terminal 100 is received from the mobile terminal 100 After generating the digital goods providing information, it is provided to the mobile terminal 100.

In addition, the management server 300 receives the credit request information for the provided digital goods providing information from the mobile terminal 100, and the digital goods of the credit request information is sent to the user of the mobile terminal 100 sending the credit request information. It is stored and managed in the user's wallet. Therefore, the accumulation request information must include user information, and the user information may be any one or more of terminal identification information, user identification information, and electronic wallet address information according to an embodiment.

The usage server 400 is a server, computer, or POS provided in a digital goods use place where a user of the mobile terminal 100 can use digital goods stored in a user wallet of the management server 300 using the mobile terminal 100. It could be a terminal, etc.

The destination server 400 transmits to the management server 300 that the used digital goods have been used, or receives notification from the management server 300 that digital goods have been accumulated in the digital wallet of the digital goods use destination.

Transaction information according to the digital goods transaction between the mobile terminal 100, the management server 300 and the destination server 400 may be distributedly stored in nodes of the blockchain network 200.

When the blockchain is applied, the user wallet stored in the management server 300 may be an electronic wallet having an electronic wallet address reflecting the public key, and an authentication key including a public key and a private key generated according to the blockchain protocol is used. It should be provided to the user terminal 100.

4 is a view showing the configuration of a mobile terminal of an advertisement system using a location-based augmented reality digital goods according to the present invention, and FIG. 5 is a view showing a map GUI screen displayed on a mobile terminal screen according to an embodiment of the present invention , FIG. 6 is a diagram illustrating a wallet GUI displayed on a mobile terminal screen when digital goods are coins according to an embodiment of the present invention. It will be described below with reference to FIGS. 2 to 6.

The mobile terminal 100 according to the present invention includes a storage unit 110, a display unit 120, an input unit 130, a wireless communication unit 140, a global positioning system (GPS) module 150, and a camera It includes a unit 155 and a control unit 160.

The storage unit 110 is a program area for storing a control program for controlling the operation of the mobile terminal 100 according to the present invention, a temporary area for temporarily storing data generated during the execution of the control program, and occurs during the execution of the control program And a data area for semi-permanently storing data to be executed and data required to perform a control program. An authentication key including a public key and a private key may be stored in the data area.

The display unit 120 displays various graphic user interfaces (GUIs) according to various information and control programs according to the operating state of the mobile terminal 100 under the control of the control unit 160, and through the GUI Displays information in text, graphics, still images, and videos.

The input unit 130 includes a plurality of buttons for controlling the operation of the mobile terminal 100, a button input device for outputting a button signal for the pressed button, a plurality of functions and keys for inputting characters and pressed It includes any one or more of a key input device for outputting a key signal corresponding to a key, a touch pad configured integrally with a screen of the display unit 120 and outputting a position signal corresponding to a location touched by a user on the screen. The user is provided with an input means for selecting a function and inputting information.

The wireless communication unit 140 wirelessly connects to the wired / wireless data communication network 10 to perform data communication with devices such as other terminals, servers, and computers connected to the wired / wireless data communication network 10. When the wireless communication unit 140 is connected to a mobile communication network or a WiBro network of the wired / wireless data communication network 10 according to an embodiment, the received signal strength indicator (RSSI) of the occasional signal received from at least one base station is received. It may be measured and output to the control unit 160.

The GPS module 150 receives each unique position data from satellites of the Global Positioning System (GPS) and outputs it to the control unit 160.

The camera unit 155 includes a camera and performs video signal processing on an image input through the camera to provide it to the controller 160.

The control unit 160 includes a GUI providing unit 170, a location tracking unit 180, a digital goods processing unit 190, a digital goods acquisition processing unit 210, a digital goods use processing unit 220, and a navigation processing unit 230 The overall operation of the mobile terminal 100 according to the present invention is controlled.

The GUI providing unit 170 includes a map GUI providing unit 171, an AR GUI providing unit 172, a setting GUI providing unit 173, and a wallet GUI providing unit 174.

The map GUI providing unit 171 displays icons according to the type of digital goods (coins, discount coupons, etc.) at the location where the digital goods are present on the map, as shown in FIG. 5, to clearly inform the user of the location of the digital goods. . When an icon is touched, the corresponding map GUI providing unit 171 provides information on digital goods corresponding to the icon.

The AR GUI providing unit 172 displays an augmented reality image on the display unit 120 as shown in FIG. 2 when the AR button 501 of the map GUI of FIG. 5 is clicked, such as coins through the touch pad of the input unit 130. The AR GUI as shown in FIGS. 2 and 3 is provided through the display unit 120 to be acquired by touching the digital goods.

When the setting button 502 of FIG. 5 is clicked, the setting GUI providing unit 173 is a means for setting and changing the email, phone number, address, and login information (ID and password) related to the user of the mobile terminal 100 The setting GUI including the is displayed on the display unit 120.

The wallet GUI providing unit 174 provides a wallet for each digital goods type, and when one of the wallets for each digital goods type is selected, the wallet GUI according to the selected digital goods type is displayed on the display unit 120. For example, when a coin wallet is selected, the wallet GUI providing unit 174 provides a coin wallet GUI as shown in FIG. 6.

The location tracking unit 180 continuously tracks the current location of the mobile terminal 100 by performing network-based location tracking using the wireless communication unit 140 and GPS-based location tracking using the GPS module 150.

The digital goods processing unit 190 generates a digital goods request information including location information on the location of the current mobile terminal being tracked through the location tracking unit 180 when an advertisement event using the digital goods occurs. 140), the digital goods of the digital goods providing information received in response to the transmitted to the management server 300 through the activated map GUI, or the digital to the captured image obtained through the camera of the camera unit 155 The AR image combining the images corresponding to the digital goods included in the goods providing information is displayed through the AR GUI.

The digital goods acquisition processing unit 210 acquires the corresponding digital goods when the augmented reality image including the digital goods is displayed on the display unit 120 and touches the digital goods through the AR GUI, and the digital goods information about the acquired digital goods The transfer request information including the information is transmitted to the management server 300. The accumulation request information should include at least one of mobile terminal identification information, user identification information, and electronic wallet address.

The digital goods acquisition processing unit 210 may be configured to not be acquired when the touched digital goods are outside a preset distance from the current location of the mobile terminal 100 being tracked. That is, the digital goods acquisition processing unit 210 may be preferably configured to acquire and process only digital goods within a certain distance from its current location.

The digital goods use processing unit 220 transfers the coin to the electronic wallet address when the digital goods is a coin, or displays the discount coupon on the screen of the display unit 120 in the case of a discount coupon. In the former case, the digital goods use processing unit 220 displays the remaining coin amount remaining after remittance through the wallet GUI on the display unit 120, and in the latter case, when the discount coupon is checked as being used by the user, the digital goods use processing unit 220 In step 220, the corresponding discount coupon is used.

When providing the AR GUI, the navigation processing unit 230 guides the user to the location of the digital goods closest to the current location of the mobile terminal 100 tracked by the location tracking unit 180, or the digital goods of the type of digital goods selected by the user. The route guide information is generated and provided to the digital goods processing unit 190 to be provided through an augmented reality image.

In addition, the navigation processing unit 230 calculates the distance from the mobile terminal 100 to each digital goods and provides them to the digital goods processing unit 190.

7 is a view showing the configuration of a management server of an advertisement system using a location-based augmented reality digital goods according to the present invention.

Referring to FIG. 7, the management server 300 includes a server storage unit 310, a server communication unit 320, and a server control unit 330.

The server storage unit 310 is a member DB 311 for storing member information for a user who has joined as a member, and a digital goods DB 312 for registering at least one digital goods service including digital goods to be provided for each customer. , User wallet DB 313 in which a user wallet for each user who is a member registered in the member DB 311 is configured, digital goods usage history DB 314 for storing digital goods usage history information used for each user, customer For each digital goods customer usage history DB 315 that stores and records usage history information for the digital goods that have been provided and recovered, and the preferences for the preferences for the digital goods acquired by the user and the number of times the digital goods are used, etc. And user experience DB 316 that configures big data by storing user experience data.

The digital goods DB 312 includes customer information, the type of digital goods provided by the customer of the customer information, service area information providing digital goods, and the number and time of digital goods providing digital goods to the service area of the service area information. This could be saved.

The user wallet of the user wallet DB 313 may be configured with multiple user wallets for each digital goods type. For example, the user wallet of any user may be configured by type such as a coin wallet, a discount coupon wallet, a gift certificate wallet, etc., and each digital goods type wallet may also have a plurality of sub-wallets according to the types of digital goods. will be. For example, a coin wallet may have multiple sub-wallets, such as an Ethereum coin wallet and a Bitcoin coin wallet.

The server storage unit 310 may further include an advertisement image DB storing a plurality of advertisement images including keywords for the advertisement image.

The server communication unit 320 is connected to the wired / wireless data communication network 10 by wire, and performs data communication with other devices connected to the wired / wireless data communication network 10.

The server control unit 330 includes a registration unit 340, a user setting processing unit 350, a service processing unit 360, a blockchain registration unit 370, a user wallet accumulation unit 380, a digital goods use processing unit 390, and user experience data It controls the overall operation of the management server 300 according to the present invention, including the generating unit 410 and the advertisement providing unit 420.

Specifically, the registration unit 340 receives the member information about the user through the setting GUI when the mobile terminal 100 is first driven and stores it in the member DB 311 and registers the member registration unit 341 and digital goods. And a service registration unit 342 for receiving digital customer service information including customer information of a customer to be provided and digital goods information to be provided and storing the information in the digital goods DB 312 and registering the service.

The user setting processing unit 350 stores the user setting information input through the setting GUI after registering the member in the member DB 311 or updates the data stored in the member DB 311.

The service processing unit 360 includes at least one or more digital goods request information collection units 361, a digital goods search unit 362, a digital goods provision information generation unit 363, and a digital goods provision information provider 364. Monitoring whether digital goods request information is received from the mobile terminal 100, and digital goods assigned to a service area including the location of the mobile terminal 100 included in the digital goods request information when receiving the digital goods request information The digital goods providing information is transmitted to the mobile terminal 100 through the server communication unit 320.

The digital goods request information collection unit 361 monitors whether digital goods request information is received from at least one mobile terminal 100 and receives and outputs digital goods request information.

The digital goods search unit 362 is a digital goods service having a service area including a location corresponding to the location information of the mobile terminal 100 of the digital goods request information received through the digital goods request information collection unit 361 Search and output from the digital goods DB (312).

The digital goods providing information generating unit 363 generates digital goods providing information including digital goods of the digital goods service retrieved from the digital goods searching unit 362. Preferably, the digital goods providing information further includes location information indicating the location of the digital goods as well as digital goods for the digital goods.

The digital goods providing information providing unit 364 transmits the generated digital goods providing information to the mobile terminal 100 through the server communication unit 320.

The user wallet accumulation unit 380 receives the request for accumulation of at least one digital good from among the digital goods provided through the provided digital good information from the mobile terminal 100, and stores and manages the request for each user.

The user wallet accumulation unit 380 may be configured to store and manage the acquired digital goods or digital goods received from other users in a user-specific electronic wallet having an electronic wallet address generated by a public key.

When the user wallet accumulation unit 380 manages electronic wallets having electronic wallet addresses for each user, the server controller 330 may further include a blockchain registration unit 370.

Blockchain registration unit 370 is a block in which the digital goods are connected to the wired / wireless data communication network 10 by creating a block containing transaction information according to the user's transaction when the digital goods are accumulated in the user's electronic wallet It may be configured to register by applying the public key to the nodes of the chain network 20, and perform proof of operation for the registered block.

The digital goods use processing unit 390 is a user of the user of the mobile terminal 100 when a digital goods payment request is made to the digital goods use destination for the digital goods stored in the electronic wallet that is the user wallet through the mobile terminal 100. It is treated as providing the digital goods from the wallet to the user wallet of the digital goods use destination.

At this time, the blockchain registration unit 370 may also be configured to generate a block including transaction information according to the transaction between the user and the digital goods use destination, and register it to a node of the blockchain network 20.

By applying the blockchain technology in this way, it will be possible to check information such as who the arbitrary digital goods are used through the blockchain network 20 without the customer or any person going through the management server 300.

The user experience data generation unit 410 is obtained through the digital goods type and the digital goods use processing unit 390 that the user frequently acquires by the digital goods type information included in the accumulation request information received from the mobile terminal 100 Based on the digital goods type information being used, the user determines the digital goods preferred by the user based on the types of digital goods frequently used by the user and the user information stored in the member DB 311, and the product preferred by the user by the determined preferred digital goods Determines interests, such as services, and generates user experience data including the acquired digital goods type, the types of digital goods used, and the interest information on the determined goods and services, and stores them in the user experience DB 316 do.

The advertisement providing unit 420 selects an advertisement image having keywords corresponding to user experience data and user information stored in the user experience DB 316 from among advertisement images stored in the advertisement image DB of the server storage unit 310 and corresponds to the advertisement image Provided to the user's mobile terminal 100.

8 is a flowchart illustrating an advertisement method using location-based augmented reality digital goods according to the present invention.

Referring to FIG. 8, first, the management server 300 performs user member registration for registering a user as a member and digital goods service registration in which a digital goods service is registered from customers (S100).

When at least one member registration and digital goods service registration are performed, the management server 300 receives user setting information from the mobile terminal 100 through a setting GUI and performs digital goods service setting (S200).

When the setting of the use of the digital goods service is completed, the management server 300 provides the digital goods service to the mobile terminal 100 of the accessing user (S300). A detailed method for providing a digital goods service will be described with reference to FIG. 9.

After the digital goods provided by the digital goods service are provided to the user, when the user uses the digital goods at the digital goods use place through the mobile terminal 100, the management server 300 performs digital goods use processing for the use of the digital goods (S400). The digital goods use processing may be processing of remitting the digital goods to the user wallet corresponding to the digital goods use destination, or processing the digital goods according to the type of the digital goods.

9 is a flowchart illustrating a digital goods service providing method among advertisement methods using a location-based augmented reality digital goods according to the present invention.

Referring to FIG. 9, the server control unit 330 of the management server 300 checks whether a digital goods provision event occurs (S311). The digital goods providing event may be generated in a predetermined time period integrated in advance, or may be generated at the time of providing digital goods service information set for each customer in the digital goods DB 312.

When a digital goods provision event occurs, the server control unit 330 loads digital goods service information of the registered customer corresponding to the digital goods provision event (S313), and provides digital goods corresponding to the digital goods service information of the registered customer It starts (S315).

After providing the digital goods, the server controller 330 monitors whether digital goods request information is received from any mobile terminal 100 (S317), and when digital goods request information is received, includes the received digital goods request information It is checked whether the digital goods service having the service area including the location of the location information is in the digital goods DB 312 (S319).

If there is no digital goods service having a service area including the location, the server controller 330 provides null digital goods providing information (information not including digital goods) to the mobile terminal 100 (S321). If there is a corresponding digital goods service, digital goods provision information including at least one digital goods corresponding to the digital goods service is generated and provided to the mobile terminal 100 (S323).

After providing the digital goods providing information, the server control unit 330 checks whether the accumulation request information is received (S325).

When the accumulation request information is collected, the server control unit 330 accumulates digital goods corresponding to the digital goods information included in the accumulation request information in the user wallet of the user of the mobile terminal 100 that has transmitted the accumulation request information (S327) ). The accumulation of the digital goods may mean that the digital goods are transferred to the user wallet and accumulated according to the type of the digital goods, or may also mean storing the digital goods in the user wallet.

When the digital goods are accumulated, the server control unit 330 uses the authentication key allocated in response to the user wallet to block the block containing the transaction information for the customer and the user for the digital goods in the node of the blockchain network 20 It may be configured to be distributed to store (S327).

On the other hand, the present invention is not limited to the typical preferred embodiments described above, but can be carried out by improving, changing, replacing or adding in various ways without departing from the gist of the present invention. Anyone who has a will easily understand. If the implementation by such improvement, modification, replacement, or addition falls within the scope of the appended claims, the technical idea should also be regarded as belonging to the present invention.

2: Digital goods 10: Wired and wireless data communication networks
20: blockchain network 100: mobile terminal
110: storage unit 120: display unit
130: input unit 140: wireless communication unit
150: GPS module 155: camera unit
160: control unit 170: GUI providing unit
171: Map GUI providing unit 172: AR GUI providing unit
173: setting GUI providing unit 174: wallet GUI providing unit
180: location tracking unit 190: digital goods processing unit
210: digital goods acquisition processing unit 220: digital goods use processing unit
230: navigation processing unit 300: management server
310: server storage unit 311: member DB
312: Digital goods DB 313: User wallet DB
314: usage history DB for each digital goods user
315: Usage history DB for each digital goods customer
316: user experience DB 320: server communication
330: server control unit 340: registration unit
341: Member Register 342: Service Register
350: user setting processing unit 360: service processing unit
361: digital goods request information collection unit
362: digital goods search department
363: digital goods provision information generating unit
364: Digital goods provision information provider
370: Blockchain registration unit 380: User wallet accumulation unit
390: digital goods use processing unit 410: user experience data generation unit
420: advertisement providing unit

Claims (20)

Measures the current location of itself and transmits digital goods request information including location information about the measured location, receives at least one or more different types of digital goods corresponding to the location of the location information, and receives the camera. A mobile terminal that generates and displays an augmented reality (AR) image synthesized on a captured image obtained by driving, and transmits accumulation request information including digital goods information on digital goods touched on the augmented reality image; And
When receiving digital goods request information from a user's mobile terminal as a member, digital goods corresponding to the location information of the digital goods request information among digital goods provided according to a set time are provided to the mobile terminal and accumulated from the mobile terminal A management server that receives and stores request information for each user, and includes management,
The management server,
When providing the digital goods, the digital goods location information for the geographical location where each digital goods should be displayed is further transmitted.
The mobile terminal,
Among the digital goods displayed on the augmented reality image, the digital goods are collected and the digital goods information about the collected digital goods is collected only when the distance between the location of the user and the position of any digital goods touched is within a preset distance. Advertising system using augmented reality digital goods based on location, characterized in that.
According to claim 1,
The mobile terminal,
A wireless communication unit wirelessly connected to a wired / wireless data communication network to perform data communication with the management server connected to the wired / wireless data communication network;
A camera unit for generating and outputting a captured image corresponding to an image projected on a camera lens including a camera;
A GPS module for receiving and outputting each location data from at least one GPS satellite;
A display unit to display the augmented reality image;
An input unit including a touch pad configured integrally on a screen of the display unit and outputting a position signal corresponding to a touched position; And
Calculate the current position through at least one or more of the location data obtained through the GPS module, the location of the base station obtained through the wireless communication unit, and the received signal electric field strength of the received signal, and for the measured location The digital goods request information including the location information is transmitted to the management server through the wireless communication unit, and at least one or more different types of digital goods corresponding to the location corresponding to the location information are received to drive the camera. And a control unit for generating and displaying an augmented reality (AR) image synthesized on the captured image, and transmitting accumulation request information including digital goods information about digital goods touched on the augmented reality image. Advertising system using location-based augmented reality digital goods.
According to claim 1,
The management server,
A member DB that stores member information for users and customer information for customer requests, and digital goods service information including digital goods information including digital goods types, digital goods number, digital goods delivery time and area information A server storage unit including a digital goods DB to store;
A server communication unit connected to a wired / wireless data communication network and performing data communication with the mobile terminal through the wired / wireless data communication network; And
When receiving the digital goods request information from the user's mobile terminal as a member, among the digital goods provided according to the time set in the digital goods DB, digital goods corresponding to the location information of the digital goods request information are provided to the mobile terminal, And a server control unit that receives and stores accumulation request information from the mobile terminal and stores and manages each user, and uses the location-based augmented reality digital goods.
According to claim 3,
The server control unit,
Digital that monitors whether digital goods request information is received from at least one or more mobile terminals, and digital goods including digital goods allocated to a service area including the location of the mobile terminal included in the digital goods request information when receiving the digital goods request information. A service processing unit transmitting the goods providing information to the mobile terminal through the server communication unit; And
Location-based augmentation, characterized in that it comprises a user wallet accumulation unit for receiving and requesting the accumulation request information for at least one digital goods among digital goods provided through the provided digital goods provision information from the mobile terminal. Advertising system using real digital goods.
According to claim 4,
The service processing unit,
A digital goods request information collection unit that monitors whether digital goods request information is received from at least one mobile terminal and receives and outputs the digital goods request information;
A digital goods search unit for searching and outputting a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received through the digital goods request information collection unit from the digital goods DB;
A digital goods providing information generating unit generating digital goods providing information including digital goods of the digital goods service retrieved from the digital goods searching unit; And
And a digital goods providing information providing unit which transmits the generated digital goods providing information to the mobile terminal through the server communication unit.
According to claim 4,
The user wallet earning unit,
In the electronic wallet for each user having the electronic wallet address generated by the public key, the obtained digital goods or digital goods received from other users are stored and managed,
The server control unit,
When the digital goods accumulate digital goods in the user's electronic wallet, a block according to the user's transaction is generated and registered by applying the public key to nodes of a blockchain network that is configured to be connected to the wired / wireless data communication network, Advertisement system using a location-based augmented reality digital goods further comprising a block chain register that performs proof of work for the registered block.
The method of claim 6,
The server control unit,
When a digital goods payment request is made to a digital goods use place for a digital goods stored in the electronic wallet which is the user wallet through the mobile terminal, the digital goods are transferred from the electronic wallet of the user of the mobile terminal to the electronic wallet of the digital goods use place. Further comprising a digital goods use processing unit to process as provided,
The blockchain registration unit,
Advertisement system using location-based augmented reality digital goods, characterized by creating a block according to a transaction between the user and the digital goods use destination and registering it with a node of the blockchain network.
According to claim 4,
The server control unit,
A user including one or more of products and services preferred by the user by digital goods preferred by the user based on digital goods type information included in the accumulation request information received from the mobile terminal and user information stored in a member DB Advertising system using a location-based augmented reality digital goods, characterized in that it further comprises a user experience data generating unit for generating experience data.
The method of claim 8,
The service processing unit,
An advertisement system using location-based augmented reality digital goods, characterized by providing digital goods providing information including only digital goods corresponding to the user experience data and user information to the mobile terminal.
The method of claim 8,
The server storage unit,
Further comprising an advertising video DB for storing a number of advertising video containing keywords for the advertising video,
The server control unit,
An advertisement system based on location-based augmented reality digital goods, further comprising an advertisement providing unit that finds an advertisement image having a keyword corresponding to the user experience data and user information in the advertisement image DB and provides it to the mobile terminal. .
delete According to claim 1,
The location information of the digital goods is location-based augmented reality digital goods advertising system, characterized in that the location information in the customer-related areas set by the customer who provided the digital goods.
According to claim 1,
The mobile terminal,
Advertisement system using location-based augmented reality digital goods, characterized in that it generates and displays route information that leads to a location where digital goods exist from its location.
A digital goods request process in which the mobile terminal measures its current position and transmits digital goods request information including position information about the measured position to the management server;
Digital goods that provide digital goods corresponding to the location information of the digital goods request information among the digital goods provided according to a set time when the management server receives the digital goods request information from the mobile terminal of a user who is a member. Offer process;
The mobile terminal receives at least one or more digital goods of at least one different type corresponding to the location of the location information, generates and displays an augmented reality (AR) image synthesized on a captured image obtained by driving a camera, and displays the A digital goods accumulation request process for transmitting accumulation request information including digital goods information for digital goods touched in the augmented reality image; And
The management server receives a request for earning information from the mobile terminal and includes a digital goods accumulation process for storing and managing each user,
In the process of providing the digital goods, the management server further transmits digital goods location information for a geographic location where each digital goods should be displayed when the digital goods are provided,
The digital goods accumulation request process,
The mobile terminal receives at least one or more digital goods of at least one different type corresponding to the location of the location information, and generates and displays an augmented reality (AR) image synthesized on a captured image obtained by driving a camera to display the digital goods Display step; And
The mobile terminal collects the digital goods only when the distance between its location and the position of any digital goods touched among the digital goods displayed on the augmented reality image is within a preset distance and the digital for the collected digital goods And a digital goods accumulation request step of generating the goods information.
The method of claim 14,
The digital goods request process,
Position tracking that tracks one's location by calculating the current location through at least one or more of the location data obtained through the GPS module, the location of the base station acquired through the wireless communication unit, and the received signal electric field strength of the received signal step; And
And generating a digital goods request information including location information for the tracked location and transmitting the digital goods request information to the management server.
The method of claim 14,
The digital goods providing process,
A digital goods request information collecting step of monitoring whether the digital goods request information is received from at least one mobile terminal by the server control unit of the management server, and receiving and outputting the digital goods request information;
A digital goods retrieval step of searching and outputting, from the digital goods DB, a digital goods service having a service area including a location of a mobile terminal of the digital goods request information received by the server controller through a digital goods search unit;
A digital goods providing information generating step of generating, by the server control unit, digital goods providing information including digital goods of the digital goods service retrieved from the digital goods searching unit through the digital goods providing information generating unit; And
And a digital goods providing information providing step of transmitting the digital goods providing information generated through the digital goods providing information providing unit to the mobile terminal, by the server control unit.
The method of claim 14,
The digital goods accumulation process,
In the electronic wallet for each user having the electronic wallet address generated by the public key, the obtained digital goods or digital goods received from other users are stored and managed,
The server control unit of the management server generates a block according to the transaction of the user when the digital goods are accumulated in the user's electronic wallet through the blockchain registration unit and is connected to a wired or wireless data communication network. Advertisement method using a location-based augmented reality digital goods, characterized in that it further comprises a block chain registration process for registering by applying the public key to the field, and performing proof of work for the registered block.
The method of claim 17,
When the server controller requests a digital goods payment from the mobile terminal to the digital goods use destination for the digital goods stored in the electronic wallet, which is the user wallet, through the digital goods use processing unit, the digital goods in the electronic wallet of the user of the mobile terminal A digital goods use processing process of processing the digital goods as the electronic wallet of the place of use; And
A method of advertising using a location-based augmented reality digital good, further comprising a process of registering a block of use where a block according to a transaction between the user and a digital good is created and registered in a node of the blockchain network.
The method of claim 14,
Among the products and services preferred by the user by the digital goods preferred by the user based on the digital goods type information included in the accumulation request information received from the mobile terminal and the user information stored in the member DB by the server control unit of the management server Advertising method using a location-based augmented reality digital goods, characterized in that it further comprises a user experience data generation process for generating user experience data including any one or more.
The method of claim 19,
The server control unit further comprises an advertisement providing process of searching for an advertisement image having a keyword corresponding to the user experience data and user information through an advertisement providing unit in an advertisement image DB and providing it to the mobile terminal. Advertising method using augmented reality digital goods.

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