KR102019436B1 - Method and apparatus for providing notification information - Google Patents

Abstract

A method and an apparatus for providing notification information are disclosed. The method for providing notification information comprises steps of: determining notification channel preference information of a user by analyzing preferences for each notification channel based on the notification log data of the user; training a notification channel determination model based on user information and the notification channel preference information of the user; determining which notification channel provides current notification using the trained notification channel determination model; and providing the current notification to the user through the determined notification channel. According to an embodiment, optimized notification information can be effectively provided to a game user.

Description

METHOD AND APPARATUS FOR PROVIDING NOTIFICATION INFORMATION}

The following embodiments are related to a notification information providing technology.

Online games and mobile services provide notifications to users through notifications, and encourage the purchase of new services and participation in content. Notifications may allow game operators to increase the user's interest in the game service and provide continued motivation for game access and play.

However, regardless of the user's response to notifications, if users continue to expose notifications to regular notification channels at regular intervals, some users may feel stressed over too many notifications. It can lead to negative perception. In addition, the provision of a notification that the user prefers and does not take into account the unfavorable notification channel may result in an inefficient result such as a low notification reception rate compared to the manpower and time spent exposing the notification.

  In other words, if the users of the game have different game propensity and pattern, while the same notification channel is provided to the users, and the interval between the notifications is constant, the effect of the notification and the negative reaction from the user may be reduced. can not avoid. Therefore, there is a need for research that can solve these limitations.

According to an embodiment, a method of providing notification information may include determining notification channel preference information of the user by analyzing preferences of the notification channels of the user based on notification log data of the user; Training a notification channel determination model based on the user information of the user and the notification channel preference information; Determining a notification channel to provide a current notification using the learned notification channel determination model; And providing the current notification to the user through the determined notification channel.

The notification log data may include reaction information of the user with respect to a previous notification provided through one notification channel.

The response information may include information about any one of a negative response to the previous notification and a positive response to the previous notification.

The user information may include at least one of access information of the user to a game server and game character information of the user.

The notification channel includes an out-of-game notification channel and an in-game notification channel, wherein the out-of-game notification channel includes at least one of a push message notification and a short message service (SMS) notification. It may include at least one of a pop-up notification, a mailbox, and a promotional bulletin board.

Learning the notification channel determination model may include: receiving the notification channel determination model based on the user information and the notification channel preference information in order to receive positive response data for the current and next notifications from the user terminal of the user. Learning may be included.

An apparatus for providing notification information according to an embodiment may include receiving response data of the user with respect to the provided current notification; Determining time information for providing a next notification based on the response data; And providing the next notification to the user based on the determined time information.

Determining the time information may include determining information about a time period or time interval at which subsequent notifications will be provided.

According to an embodiment, a method of providing notification information may include providing a current notification to a user terminal; In response to providing the current notification, receiving response data of the user from the user terminal; Analyzing the response data to determine a control scheme associated with when a next notification is to be provided; And providing the next notification to the user terminal according to the determined control scheme.

The determining of the control method may include adjusting the frequency of notification exposure by reducing the frequency at which subsequent notifications are exposed to the user when it is determined that the user shows a negative response to the current notification. It may include a step.

The determining of the control method may include adjusting the frequency of notification exposure by increasing the frequency at which subsequent notifications are exposed to the user when the analysis result of the response data determines that the user has a positive response to the current notification. It may include a step.

The notification exposure frequency may be determined on a daily basis and may mean a number of times of being exposed to the user on a daily basis.

The adjusting of the notification exposure frequency may include determining a frequency at which the next notification is exposed based on response data of the user to the current notification exposed according to a predetermined exposure frequency.

An apparatus for providing notification information according to an embodiment of the present disclosure may include a memory and a processor, wherein the memory stores instructions executable by the processor, and the instructions may be executed by the processor. When executed, the processor determines the notification channel preference information of the user by analyzing preferences of the notification channel of the user based on the notification log data of the user, and based on the user information of the user and the notification channel preference information. The training channel determination model may be trained, the notification channel for providing a current notification may be determined using the learned notification channel determination model, and the current notification may be provided to the user through the determined notification channel.

The notification log data may include reaction information of the user with respect to a previous notification provided through one notification channel.

The response information may include information about any one of a negative response to the previous notification and a positive response to the previous notification.

The user information may include at least one of access information of the user to a game server and game character information of the user.

The notification channel includes an out-of-game notification channel and an in-game notification channel,

The out-of-game notification channel may include at least one of a push message notification and a short message service (SMS) notification, and the in-game notification channel may include at least one of a pop-up notification, a mailbox, and a promotional bulletin board.

The processor may learn the notification channel determination model based on the user information of the user and the notification channel preference information to receive positive response data for the current and next notification from the user terminal of the user. .

The processor receives the user's response data with respect to the provided current notification, determines time information to provide a next notification based on the response data, and sends the next notification to the user based on the determined time information. Can provide.

The processor may determine information about the time period or time interval at which subsequent notifications will be provided.

An apparatus for providing notification information according to an embodiment of the present disclosure may include a memory and a processor, wherein the memory stores instructions executable by the processor, and the instructions may be executed by the processor. When executed, the processor provides a current notification to the user terminal, receives response data of the user from the user terminal in response to the provision of the current notification, analyzes the response data, and then provides a next notification. And a control scheme related to the control, and provide the next notification to the user terminal according to the determined control scheme.

The processor may adjust the notification exposure frequency by reducing the frequency at which subsequent notifications are exposed to the user when it is determined that the user shows a negative response to the current notification.

The processor may adjust the notification exposure frequency by increasing the frequency at which subsequent notifications are exposed to the user when it is determined that the user shows a positive response to the current notification.

The notification exposure frequency may be determined on a daily basis and may mean a number of times of being exposed to the user on a daily basis.

The processor may determine a frequency at which the next notification is exposed based on the response data of the user to the current notification exposed according to a predetermined exposure frequency.

According to an embodiment of the present disclosure, the method of providing notification information effectively determines a notification method and an interval at which a game user may react positively to the game notification based on a preference of the game user, thereby effectively providing optimized notification information to the game user. can do.

According to an embodiment, the method of providing notification information may provide the game user with the notification information optimized according to the propensity of the game user in an automated manner.

According to an embodiment of the present disclosure, the motivation for the user to access the game, the game play and the paid payment may be provided without stressing the game user.

1 is a diagram illustrating an overview of a method of providing notification information according to an exemplary embodiment.
2 is a flowchart illustrating an operation of a method for providing notification information on a notification channel according to an embodiment.
3 is a flowchart illustrating an operation of a method of providing notification information for a notification interval according to an embodiment.
4 is a flowchart illustrating an operation of a method of providing notification information according to an exemplary embodiment.
5A is a diagram illustrating a control operation based on the number of exposures of a notification, according to an exemplary embodiment.
5B is a diagram illustrating a control operation according to whether a user responds to a notification according to an exemplary embodiment.
6 is a diagram illustrating a configuration of an apparatus for providing notification information according to an embodiment.
7 is a diagram illustrating a configuration of a user terminal according to an exemplary embodiment.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings. However, various changes may be made to the embodiments so that the scope of the patent application is not limited or limited by these embodiments. It is to be understood that all changes, equivalents, and substitutes for the embodiments are included in the scope of rights.

The terminology used herein is for the purpose of description and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, terms such as "comprise" or "have" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof described on the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

In addition, in the description with reference to the accompanying drawings, the same components regardless of reference numerals will be given the same reference numerals and duplicate description thereof will be omitted. In the following description of the embodiment, when it is determined that the detailed description of the related known technology may unnecessarily obscure the gist of the embodiment, the detailed description thereof will be omitted.

1 is a diagram illustrating an overview of a method of providing notification information according to an exemplary embodiment.

Referring to FIG. 1, the notification information providing apparatus 110 and the user terminal 130 may communicate with each other through a network 120 (eg, an internet communication network, a wired / wireless local area network, or a wide area data communication network).

A user who wants to play a game executes a game application (or game program) installed in the user terminal 130 and requests a connection to a game server. The user terminal 130 is a computing device that allows a user to access a game through an online connection, for example, a cellular phone, smart phone, personal computer, laptop, notebook, netbook, tablet or personal digital assistant; PDA).

The notification information providing apparatus 110 may provide a notification to the user terminal 130 where the authentication for accessing the game program is completed through the game server. In addition, the notification information providing apparatus 110 may be included in the game server and may provide a notification related to a game to the user terminal 130 through the network 120. The notification in the present invention may include a game goods-related event guide, quest-related information guide, and in-game event promotion guide.

In an embodiment, the notification information providing apparatus 110 may collect notification log data and user information from the user terminal 130 to determine a method of providing notification information optimized for a user according to a user's disposition. The notification log data may include response data for the previous notification when the user is provided with the previous notification, and may include the notification channel and time information provided with the previous notification. In addition, the user information may include the user's connection information to the game server and the user's game character information. The game character information of the user may include game goods holding information of the game character of the user and the level of the game character.

The notification information providing apparatus 110 may analyze the preference for each notification channel based on the notification log data of the user, and thus determine the notification channel preference information of the user. The notification channel preference information determined here may be used to train the notification channel determination model together with the user information. The notification channel determination model learned through the notification channel preference information of the user and the user information may determine a notification channel for providing a current notification to the user. The notification information providing apparatus 110 may provide a current notification to the user through a notification channel for providing a current notification determined by the notification channel determination model. The notification channel may include, for example, push messages, short message service (SMS) notifications, pop-up notifications, mailboxes, and promotional bulletin boards.

For example, the notification information providing apparatus 110 may provide the same notification to the user terminal 130 through the push message notification and the pop-up notification. The user may ignore the notification provided through the push message notification, and the notification provided through the pop-up notification may check detailed information through a link included in the pop-up. In this case, the notification information providing apparatus 110 may store, as notification log data, when the user is provided with a notification by a push message, the user may have a negative response, and the pop-up notification may have a positive response. The notification channel determination model learned from the notification log data including the response data of the user's push notification and the popup notification may determine that the next notification is provided through the popup notification rather than the push message.

2 is a flowchart illustrating an operation of a method for providing notification information on a notification channel according to an embodiment.

Referring to FIG. 2, in operation 210, the apparatus for providing notification information may determine the notification channel preference information of the user by analyzing a preference for each notification channel based on the notification log data of the user. Here, the notification log data may include user's response information on a previous notification provided through one notification channel. In addition, the user's response information may include information about any one of a user's negative response to the previous notification and a positive response to the previous notification. The preference for each notification channel of the user may be determined based on data related to a positive or negative response to the notification provided through a specific notification channel included in the notification log data of the user. If the user continues to positively respond to the notification provided through the specific notification channel A, the user may determine that the notification channel preference for the notification channel A is high.

In an embodiment, the notification channel for providing notification by the notification information providing device may include an out-of-game notification channel and an in-game notification channel. The non-game notification channel may refer to a notification channel through which a user can receive a notification even without installing or executing an application or a program that can access and play a game. The in-game notification channel may refer to a notification channel in which a user needs to install and execute an application or a program that can access and play a game. For example, the non-game notification channel may include at least one of a push message notification and a short message service (SMS) notification, and the in-game notification channel may include at least one of a pop-up notification, a mailbox, and a promotion board. .

In operation 220, the notification information providing apparatus may learn the notification channel determination model based on user information of the user and notification channel preference information. Here, the user information may include at least one of the user's connection information to the game server and the user's game character information. In addition, the notification information providing apparatus may learn the notification channel determination model based on the user information and the notification channel preference information in order to receive positive response data for the current and next notifications from the user terminal of the user.

In one embodiment, the notification channel determination model may be trained through a reinforcement learning model. The reinforcement learning model is characterized in that when the user information and the notification channel preference information of the user are input into the notification channel determination model, when the notification channel is determined by the notification channel determination model and when the user is provided with the notification channel determined by the notification channel determination model By comparing the response data of the user, the setting of the notification channel determination model may be adjusted to maintain consistency between the notification channel determined by the notification channel determination model and the response data of the actual user. The reinforcement learning model can learn by adjusting the settings of the notification channel decision model until the notification channel determined by the notification channel decision model and positive response data can be input from the user when the notification is actually provided in the notification channel. have.

In operation 230, the notification information providing apparatus may determine a notification channel for providing a current notification by using the learned notification channel determination model. According to an embodiment, the result determined by the notification channel determination model may include not only the notification channels but also the decision not to expose the notification to the user.

For example, while a user has installed and accessed a program that can run and access the game, the user may receive previous notifications regarding game item discounts through push messages, SMS notifications, pop-up notifications, mailboxes, and promotional boards. Can be provided. In this case, the user may ignore the previous notification provided through the push message, the mailbox, the pop-up notification, and the promotion bulletin board, and receive detailed information regarding the notification of the URL included in the previous notification provided through the SMS notification. In this case, the notification channel preference of the user for the SMS notification may be determined to be the highest. The notification channel determination model learned through the notification channel preference of the user may determine to provide the user with the current notification through the SMS notification.

In operation 240, the apparatus for providing notification information may provide a user with a current notification through the determined notification channel.

In one embodiment, when the notification channel preference of the user is highest in the SMS notification, the notification channel determination model may provide the user with the current notification through the SMS notification.

In another embodiment, the device for providing notification information may receive user response data with respect to a current notification provided to the user. The notification information providing apparatus may determine time information for providing the next notification based on the response data of the user. Here, determining the time information may mean determining information on a time period or time interval in which next notifications are to be provided. The notification information providing apparatus may provide the next notification to the user based on the determined time information.

3 is a flowchart illustrating an operation of a method of providing notification information for a notification interval according to an embodiment.

In one embodiment, the notification information providing apparatus may provide a current notification to the user terminal. In one embodiment, the current notification may be provided through the notification channel determined by the notification channel determination model learned through the user's notification channel preference information. That is, the current notification may be provided through the selected notification channel optimized for the notification channel preference information of the user.

Referring to FIG. 3, in operation 310, the apparatus for providing notification information may receive response data of the user from the user terminal in response to the present notification. Here, the response data may include positive response data or negative response data of the user with respect to the notification. Positive response data includes request data for the user to request more information about the notification, link data included in the notification, request data to actually participate in the notification-related promotion event, and purchase history leading to the actual purchase. It may include. On the other hand, the negative response data may include request data for requesting not to receive the next notification related to the current notification, input data for ignoring the notification, and the like.

In operation 330, the apparatus for providing notification information may analyze the response data to determine a control scheme related to when the next notification is to be provided.

Determining the control method is, in one embodiment, when the analysis of the response data determines that the user has indicated a negative response to the current notification, the notification information providing device may reduce the frequency of the next notifications to be exposed to the user. It may mean adjusting the frequency. On the other hand, when it is determined that the user shows a positive response to the current notification as a result of analysis of the response data, the notification information providing device may mean adjusting the frequency of notification exposure by increasing the frequency of the next notifications to the user. . Here, the notification exposure frequency may be determined on a daily basis and may mean a number of times of being exposed to the user on a daily basis.

In one embodiment, adjusting the frequency at which subsequent notifications are exposed to the user may be accomplished by adjusting an exposure timeout limiting exposure of the notification to the user. The exposure interval adjustment function and the number of exposures can determine the exposure timeout period. At this time, when the number of exposures increases, the exposure time limit increases, so that the exposure interval of the next notification increases, and the exposure frequency of the notification decreases. In another embodiment, the exposure timeout may be adjusted based on the user's negative response to the notification. As the number of negative reactions to the user's notification increases, the exposure interval adjustment function may increase the exposure timeout, thereby increasing the exposure interval of the notification and decreasing the exposure frequency of the notification.

In operation 330, the apparatus for providing notification information may provide the next notification to the user terminal according to the determined control scheme.

4 is a flowchart illustrating an operation of a method of providing notification information according to an exemplary embodiment.

Referring to FIG. 4, in an embodiment, the operator 410 of the game may operate the user 415 at step 420 through the game notification operation web, which may set the configuration content of the game notification, the exposure frequency, and the exposure channel. Can determine how often a notification is to be provided. The operator 410 of the game may set an initial value of a notification exposure frequency in which response data of the user 415's notification is not considered through the game notification operation web. An initial value of the notification exposure frequency may be set based on response data for universal or average notifications of all users 415. The initial value of the notification exposure frequency is a global model. The user 415 having no response data for the previous notification may be provided with the current notification at the notification exposure frequency set as the initial value. Thereafter, in operation 420, the exposure frequency and the exposure interval for the next notification may be determined based on the response data of the user 415 with respect to the current notification. In operation 425, the notification information providing apparatus may transmit notification exposure frequency information determined in the notification operation web to the notification channel determination model.

According to an embodiment, in the notification operation web, the operator 410 may register a type of a notification, detailed information to be included in the notification, a configuration in which a notification is provided in the notification channel, and confirm an effect on the registered notification. In addition, the operator 410 may set an image to be included in the notification, a purchase incentive link, and sale product information through the notification operation web.

The notification channel determination model may be learned based on the user 415 information and the notification channel preference score of the user 415. The notification channel determination model may be trained to provide a notification to the user 415 to derive positive response data from the user 415. The reinforcement learning model may be used while the notification channel determination model is trained. In operation 430, the learned notification channel determination model may determine a channel for providing a notification to the user 415.

The notification channel through which the notification information providing device may provide a notification to the user 415 may include an out-of-game notification channel 435 and an in-game notification channel 440. The non-game notification channel may refer to a channel through which the user 415 may be notified of a game even if the user 415 does not install and execute a program related to the game. The type of the non-game notification channel 435 may include at least one of push message notification and SMS. The in-game notification channel 440 may refer to a channel through which the user 415 may receive a notification only after installing and executing a program related to the game. The in-game notification channel 440 may include at least one of a pop-up notification, a mailbox, and a promotional bulletin board.

5A is a diagram illustrating a control operation based on the number of exposures of a notification, according to an exemplary embodiment.

Referring to FIG. 5A, the number of entry 510 of the exposure position of the notification may mean the number of times the notification is provided to the user within a predetermined time. In addition, the exposure limit section 520 may determine that the time limit for exposing the notification to the user may be determined based on the number of times the notification is provided to the user. The time at which the notification exposure is limited may be represented by t. For example, if the notification is provided twice within a predetermined time, the time for limiting the notification exposure may be t. Accordingly, when checking the exposure 530, the user may not be notified as much as the time corresponding to t after the first notification is exposed, and the second notification based on the predetermined time is not provided. You may not. If the notification is exposed four times within a predetermined time, the time limit for the notification exposure may be 1.5t. In this case, the user may not be provided a notification for a time corresponding to 1.5t since the first notification is exposed. If the number of notifications is provided based on a predetermined time, the time for limiting the notification exposure may be longer.

5B is a diagram illustrating a control operation according to whether a user responds to a notification according to an exemplary embodiment.

Referring to FIG. 5B, a time limit for the exposure may be determined based on the number of entry 540 to the exposure location of the notification and the response 570 of the user, and thus, the exposure limit section 550 of the notification may be determined. Can be. Also, whether the notification is exposed 560 may be determined according to a time when the exposure is limited. When the number of notifications exposed based on a predetermined time increases, and the user reacts negatively to the received notification, the time limit for limiting the exposure of the notification may increase, so that the notification is not exposed to the user. Can also increase.

6 is a diagram illustrating a configuration of an apparatus for providing notification information according to an embodiment.

Referring to FIG. 6, the notification information providing apparatus 600 may include a communication interface 610, a processor 620, and a memory 630. According to an embodiment, the notification information providing apparatus 600 may further include a database 640.

The memory 630 is connected to the processor 620 and may store instructions executable by the processor 620, data to be processed by the processor 620, or data processed by the processor 620. Memory 630 may comprise non-transitory computer readable media such as fast random access memory and / or nonvolatile computer readable storage media (eg, one or more disk storage devices, flash memory devices, or other non-volatile solid state memory devices). It may include.

The communication interface 610 provides an interface for communicating with an external device (eg, a game user terminal). The communication interface 610 may communicate with an external device through a wired or wireless network.

The database 640 may store data necessary for the notification information providing apparatus 600 to operate. For example, the database 640 may store notification log data of users and information of users for a previous notification. In addition, according to an embodiment, the database 640 may include a game log table in which log information generated in relation to a user's game is stored, and a user state table from which a user's state for learning a notification channel determination model is learned from the game log table. Can be. In addition, the database 640 may also include a notification management table having user ID information, a type of a notification, a notification channel to which the notification is exposed, a preference corresponding to the notification channel, an exposure number of the notification, and a column value of the effect. . The notification aggregation table may be combined with a user state table and a notification management table to calculate and store effects on notification effects and user growth.

The processor 620 executes functions and instructions for executing in the notification information providing apparatus 600 and controls the overall operation of the notification information providing apparatus 600. The processor 620 may perform one or more operations related to the operation of the notification information providing device described with reference to FIGS. 2 and 3.

For example, the processor 620 may determine the notification channel preference information of the user by analyzing preferences of the notification channels of the user based on the notification log data of the user, and notify the user based on the user information and the notification channel preference information of the user. We can train the channel decision model. In addition, a notification channel for providing a current notification may be determined using the learned notification channel determination model, and a current notification may be provided to a user through the determined notification channel.

7 is a diagram illustrating a configuration of a user terminal according to an exemplary embodiment.

Referring to FIG. 7, the user terminal 700 includes a processor 710, a memory 720, and a communication interface 730. According to an embodiment, the user terminal 700 may further include a user input interface 740 and a display 750.

The memory 720 is connected to the processor 710 and may store instructions executable by the processor 710, data to be processed by the processor 710, or data processed by the processor 710. Memory 720 may comprise non-transitory computer readable media such as fast random access memory and / or nonvolatile computer readable storage media (eg, one or more disk storage devices, flash memory devices, or other nonvolatile solid state memory devices). It may include.

The communication interface 730 provides an interface for communicating with an external device (eg, a game server and a notification information providing device). The communication interface 730 may communicate with an external device through a wired or wireless network.

The user input interface 740 receives a user input input by the user. In one embodiment, the user input interface 740 may receive a user input including data of the user's response to the notification. The display 750 may output a notification received from the notification information providing device. In one example, display 750 can be a monitor or touch screen display.

The processor 710 may perform one or more operations related to the operations of the user terminal described with reference to FIGS. 2 and 3. For example, a user input including user response data about a notification may be received from the user and transmitted to the notification information providing device, and notification information to be provided to the user may be received from the notification information providing device.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments are, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable gate arrays (FPGAs). Can be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the following claims.

110, 600: device for providing notification information
120: network
130, 700: user terminal
610, 730: communication interface
620, 710: processor
630, 720: memory
740: user input interface
750: display

Claims (27)

In the notification information providing method performed by the notification information providing apparatus,
Analyzing preferences of the notification channels of the user based on the notification log data of the user, and determining notification channel preference information for the preferences of the notification channels;
Training a notification channel determination model based on the user information of the user and the notification channel preference information;
Determining a notification channel to provide a current notification using the learned notification channel determination model;
Providing the current notification to the user through the determined notification channel;
Receiving response data of the user when the current notification is provided to the user through the notification channel determined by the notification channel determination model; And
Determining a control scheme related to when to provide the next notification to the user based on the received response data of the user,
Determining the control method,
Determining whether to expose the next notification based on the user's reaction when the current notification is provided to the user, and a time interval during which the exposure of the next notification is limited;
How to provide notification information. The method of claim 1,
The notification log data,
Containing the user's response information to a previous notification provided via one notification channel,
How to provide notification information. The method of claim 2,
The reaction information,
Including information about any one of a negative response to the previous notification and a positive response to the previous notification,
How to provide notification information. The method of claim 1,
The user information,
At least one of the user's connection information to the game server and the game character information of the user,
How to provide notification information. The method of claim 1,
The notification channel,
Includes out-of-game notification channels and in-game notification channels,
The non-game notification channel,
At least one of a push message notification and a short message service (SMS) notification,
The in-game notification channel,
Including at least one of a pop-up notification, a mailbox, and a promotional board,
How to provide notification information. The method of claim 1,
Learning the notification channel determination model,
Training the notification channel determination model based on the user information and the notification channel preference information to receive positive response data for the current notification and the next notification from the user terminal of the user;
Including,
How to provide notification information. delete The method of claim 1,
Determining the control method,
Determining information about the time period or time interval at which next notifications will be provided
Including,
How to provide notification information. delete The method of claim 1,
Determining the control method,
Adjusting the notification exposure frequency by reducing the frequency at which subsequent notifications will be exposed to the user if it is determined that the user has shown a negative response to the current notification as a result of the analysis of the response data.
Containing
How to provide notification information. The method of claim 1,
Determining the control method,
Adjusting the notification exposure frequency by increasing the frequency at which subsequent notifications will be exposed to the user if it is determined that the user has responded positively to the current notification.
Including,
How to provide notification information. The method of claim 11,
The alert exposure frequency is
Determined in units of days, which means the number of times the user is exposed to the user on a daily basis
How to provide notification information. The method of claim 11,
Adjusting the notification exposure frequency,
Determining the frequency at which the next notification is exposed based on the user's response data to the current notification exposed according to a predetermined exposure frequency.
Including,
How to provide notification information. A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 1 to 6, 8 and 11 to 13. In the notification information providing apparatus for performing the notification information providing method,
Memory and processor,
The memory stores instructions executable by the processor,
When the instructions are executed by the processor, the processor
Based on the notification log data of the user, analyzing preferences of the notification channels of the user, determining notification channel preference information on the preferences of the notification channels,
Train a notification channel determination model based on the user information of the user and the notification channel preference information;
Determine a notification channel to provide a current notification using the learned notification channel determination model,
Provide the current notification to the user through the determined notification channel,
Receive response data of the user when the current notification is provided to the user through the notification channel determined by the notification channel determination model,
Based on the received response data of the user, determine a control scheme related to when to provide the next notification to the user,
The processor,
In the determining of the control scheme, determining whether to expose the next notification based on the user's reaction when the current notification is provided to the user, and determining a time interval during which the exposure of the next notification is limited.
Notification information providing device. The method of claim 15,
The notification log data,
Containing the user's response information to a previous notification provided via one notification channel,
Notification information providing device. The method of claim 16,
The reaction information,
Including information about any one of a negative response to the previous notification and a positive response to the previous notification,
Notification information providing device. The method of claim 15,
The user information,
At least one of the user's connection information to the game server and the game character information of the user,
Notification information providing device. The method of claim 15,
The notification channel,
Includes out-of-game notification channels and in-game notification channels,
The non-game notification channel,
At least one of a push message notification and a short message service (SMS) notification,
The in-game notification channel,
Including at least one of a pop-up notification, a mailbox, and a promotional board,
Notification information providing device. The method of claim 15,
The processor,
Training the notification channel determination model based on the user information of the user and the notification channel preference information to receive positive response data about the current notification and the next notification from the user terminal of the user,
Notification information providing device. delete The method of claim 15,
The processor,
To determine information about the time period or time interval at which subsequent notifications will be provided
Notification information providing device. delete The method of claim 15,
The processor,
If the analysis of the response data determines that the user has a negative response to the current notification, adjusting the frequency of notification exposure by reducing the frequency of subsequent notifications to the user,
Notification information providing device. The method of claim 15,
The processor,
If the analysis of the response data determines that the user has responded positively to the current notification, adjusting the frequency of notification exposure by increasing the frequency of subsequent notifications to the user,
Notification information providing device. The method of claim 25,
The alert exposure frequency is
Determined in units of days, which means the number of times the user is exposed to the user on a daily basis
Notification information providing device. The method of claim 25,
The processor,
The frequency at which the next notification is exposed is determined based on the user's response data to the current notification exposed according to a predetermined exposure frequency.
Notification information providing device.

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