KR101861209B1 - Advertisement intermediation service system by order of answer - Google Patents

Abstract

The present invention relates to a system to provide a first-come-first-serve based advertisement intermediation service, comprising: a keyword registration module matching an advertiser with a keyword to register the keyword; a charging module providing a payment process and charging the number of answers corresponding to a payment amount in an account of the advertiser; a request reception module to receive a customer′s request from a customer device; a request transfer module analyzing the customer′s request to extract a keyword, and transferring the customer′s request to an advertiser device of the advertiser matched with the extracted keyword; an answer reception module to receive advertisement information including an answer about the transferred customer′s request from the advertiser device, wherein advertisement information with the maximum number of answers is received in first-come-first-serve basis and the number of answers is deducted from the account of the advertiser who inputs the advertisement information; and an answer transmission module to transmit the advertisement information to the customer device. Accordingly, satisfaction of an advertiser is able to be increased and an advertisement charge is able to be efficiently billed.

Description

{ADVERTISEMENT INTERMEDIATION SERVICE SYSTEM BY ORDER OF ANSWER}

The present invention relates to an advertisement mediating service providing system, and more particularly, to a system for providing an advertisement mediating service of a first-come first-come answer method.

With the development of communication technology and the spread of smart devices, Internet advertising has become a big part of advertisement. For example, a method of providing a banner advertisement on a web site, an advertisement on a user's terminal using an application or the like, a keyword advertisement providing an advertisement of an advertiser who paid an advertisement fee for the keyword by using a search keyword inputted by a user And various methods are used.

On the other hand, while the exchange of various information is actively performed through the communication network, the knowledge service that exchanges the knowledge among Internet users about the goods or services becomes the main marketing target of the advertiser. This knowledge service allows unspecified answer information to be provided in response to the question information inputted by the questioner, and the question information related to the goods or services occupies a high ratio due to the nature of the question information.

Accordingly, the advertiser often uses the answer information of the question information related to the goods or services as a means of promoting his / her own goods by using the information as a marketing tool. However, due to the indiscreet advertisement, it is difficult for the customer to obtain the desired answer. In some cases, the questions and answers for the promotion are made by utilizing the fact that the questions and answers are disclosed to the unspecified number of people. It is true.

In order to solve such a problem, Patent Document 10-0458461 entitled " Knowledge Advertisement Method and Knowledge Advertising System, " Publication Date: November 26, 2004, Patent Publication No. 10-2008-0068482 The name of the knowledge advertisement, and the knowledge advertisement exposure system, published on July 23, 2008).

However, such a technology has a problem that questions and answers are disclosed to third parties due to the limitation of using knowledge services, and specific questions and answers can not be made. In addition, there is a limitation that can not guarantee a prompt answer to a question, and that an excessive number of answers are received or an answer is not received.

The present invention has been proposed in order to solve the above-mentioned problems of the previously proposed methods. The present invention provides a system and method for matching an advertiser with a keyword, registering a keyword, analyzing a customer's request received from a customer device to extract a keyword, And transmits the customer's request to the customer device by inputting the advertisement information including the answer to the delivered customer request in a first-come-first-served basis in the order of the maximum number of answers, thereby requesting and responding to the customer in a non-public manner, The present invention provides a system for providing an advertisement mediating service of a first-come-first-served answer system, which enables a customer to set a maximum number of answers so that only a desired number of answers can be received by a customer.

In addition, the present invention can enhance the satisfaction of the advertiser and reduce the advertising cost because the advertiser can selectively pay for the advertisement by charging the number of answers to the account of the advertiser and inputting the advertisement information, It is another object of the present invention to provide a system for providing an advertisement mediating service of a first-come-first-served answer method which can be efficiently imposed.

According to an aspect of the present invention, there is provided an advertisement mediating service providing system of a first-come-first-

An advertisement mediating service providing system,

A keyword registration module for matching and registering an advertiser with a keyword;

A charging module that provides a payment process and charges the advertiser's account with the number of responses corresponding to the payment amount;

A request accepting module for receiving a customer request from a customer device;

A request delivery module for analyzing customer input received from the request accepting module to extract a keyword and delivering the customer request to an advertiser device of an advertiser matched with the extracted keyword;

Receiving an advertisement information including a response to the delivered customer request from the advertiser device, receiving a maximum number of pieces of advertisement information on a first-come-first-served basis, and subtracting the number of responses from the account of the advertiser, ; And

And an answer transmission module for transmitting the received advertisement information to the customer device.

Preferably,

Wherein the keyword registration module receives and registers the keyword from an agency device that recruits the advertiser device or the advertiser and acts as an advertisement,

The charging module may provide the payment process to the advertiser device or the agency device.

More preferably, the charging module comprises:

The agent device can be charged with the agency fee.

Preferably, the customer request includes:

A request message, a photo, and a moving picture.

Preferably, the request accepting module includes:

And can transmit the acceptance completion message of the customer's request to the customer device.

More preferably, the request accepting module includes:

The request delivery module may transmit the information of the advertiser to which the customer request is transmitted together with the receipt completion message.

Preferably, the maximum number of answers,

Is preset by the customer device or the advertisement mediating service providing system, and can be changed.

Advantageously, the answer transmission module comprises:

And may transmit the advertisement information to the customer device as a push message or a pop-up message.

According to the advertisement mediating service providing system of the first-come-first-served answer system proposed in the present invention, an advertiser and a keyword are matched and registered, a customer's request received from the customer device is analyzed to extract a keyword, And transmits the advertisement information including the answers to the delivered customer's request in the order of the maximum number of answers in the first-come-first-served order and transmits them to the customer device so that the request and the answer proceed in a private manner and concrete and substantial requests and answers are made, It is possible to set the maximum number of answers so that the customer can receive only the desired number of answers, thereby improving the convenience of the customer.

In addition, according to the present invention, when the number of answers is filled in the account of the advertiser and the advertisement information is inputted, the number of the answered answers is subtracted so that the advertiser can selectively pay for advertisement and pay for the advertisement, Can be efficiently imposed.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of an overall device configuration including an advertisement mediating service providing system of a first-come first-served response method according to an embodiment of the present invention;
[0001] The present invention relates to an advertisement mediating service providing system, and more particularly,
FIG. 3 illustrates an example of a customer device for inputting a customer request in a system for providing an advertisement mediating service according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating an example of an advertiser device in which a customer request is received, in an advertisement mediating service providing system in a first-come first-served response mode according to an embodiment of the present invention.
FIG. 5 illustrates an example of a customer device that sets a maximum number of answers in a first-come first-served response mediating service providing system according to an exemplary embodiment of the present invention.
FIG. 6 is a diagram illustrating an example of a customer device in which advertisement information is received in a system for providing an advertisement mediating service according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

FIG. 1 is a diagram illustrating an entire device configuration including an advertisement mediating service providing system 100 of a first-come-first-served response method according to an embodiment of the present invention. 1, the advertisement mediating service providing system 100 according to an embodiment of the present invention includes an advertiser device 200, a customer device 300, and an agency device 400 and a network By sending and receiving various signals and data, the advertiser can provide customized advertisement in the way that the advertiser answers the customer's request on a first come, first served basis.

That is, the intermediary service providing system 100 extracts a keyword by analyzing a customer's request received from the customer device 300 by matching an advertiser with a keyword, and transmits the customer's request to an advertiser matched with the extracted keyword, It is possible to input the advertisement information including the answers to the delivered customer request in the order of the maximum number of responses on the first-come first-served basis, and transmit the advertisement information to the customer device 300. Therefore, the requests and answers are made private, concrete and substantial requests and answers are made, the customers can set the maximum number of answers, and only the number of answers desired by the customers can be received, thereby improving the convenience of customers.

The advertiser device 200 may be a device of an advertiser who wants to provide advertisement information to a customer through the advertisement mediating service providing system 100. The advertiser registers a keyword for an article or service to be advertised and receives advertisement information from a brokerage service providing system 100 and receives a request for a customer request. At this time, every time the advertisement information is inputted, the number of pre-filled answers can be deducted. Therefore, the advertiser can pay the advertisement only for the advertisement information.

The customer device 300 may be a device that accesses the advertisement mediating service providing system 100 and receives advertisement information including a query for inputting a customer request such as various inquiries.

The agency device 400 may be a device of an agency that mediates an advertiser with the advertisement mediation service providing system 100. The agency device 400 can perform keyword registration and charging of the number of answers, etc. In accordance with an embodiment, the advertiser may provide consultation through consulting in the process of selecting a keyword. However, in the present invention, the advertiser device 200 can access the advertisement mediating service providing system 100 of the first-come-first-served response method according to an embodiment of the present invention to perform keyword registration and charge the number of answers, .

The advertiser device 200, the customer device 300, and the agency device 400 of the present invention can be implemented as a portable terminal or a computer. Here, the portable terminal is a wireless communication device that is guaranteed to be portable and mobility, and can be used as a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS) Handheld devices such as a handheld device, an assistant, an IMT (International Mobile Telecommunication) -2000, a Code Division Multiple Access (CDMA) -2000, a W-CDMA ) Based wireless communication device, and the computer may include a desktop, a notebook, a laptop, or the like, on which a WEB Browser is mounted. It can also be a smart device such as a smart phone, a smart note, a tablet PC, a smart camera, a smart TV, a smart watch, or a wearable computer.

However, the present invention is not limited to the above-described terminal devices of the advertiser device 200, the customer device 300, or the agency device 400, but may be connected to the advertisement mediating service providing system 100 through a network, The customer device 300 or the agency device 400 of the present invention regardless of the form of the specific terminal if the advertisement information for the request can be inputted and received on a first-come, first-served basis, You can play any role.

FIG. 2 is a block diagram illustrating a detailed configuration of an advertisement mediating service providing system 100 according to an embodiment of the present invention. 2, the advertisement mediating service providing system 100 of the first-come-first-served response method includes a keyword registration module 110, a charging module 120, a request receiving module 130, A response transmission module 140, an answer reception module 150, and an answer transmission module 160.

The keyword registration module 110 can register the advertiser and the keyword by matching them. Here, the keyword registration module 110 can receive the keyword from the advertiser device 200 or the agency device 400 that recruits the advertiser and acts as an advertisement, and registers the keyword. At this time, the keyword may be related to the goods or services that the advertiser sells, and the agency may assist with keyword selection.

The charging module 120 may provide a payment process and charge the advertiser's account with the number of answers corresponding to the payment amount. Here, the charging module 120 may provide a payment process to the advertiser device 200 or the agency device 400. That is, the advertiser can directly make the settlement as many times as necessary by using the advertiser device 200, but the agency may proceed the settlement process on behalf of the advertiser.

Also, the charging module 120 can charge the agency device 400 with an agency fee. Depending on the embodiment, the charging module 120 may charge an agency fee in proportion to the number of agents the agent device 400 serves or the amount of the advertiser's payment. In other words, if the agency recruits advertisers and registers keywords in the advertising brokerage service system, and the number of responses is filled, the procedures can be streamlined and the agency's consulting can attract more advertisers. have.

On the other hand, the payment process can be various payment methods used on the Internet such as credit card payment, account transfer, coupon usage, point use, gift certificate payment, and the like.

The request accepting module 130 can receive a customer request from the customer device 300. [ At this time, the customer's request may include at least one selected from the group including the request message, the photograph, and the moving image.

FIG. 3 is a diagram illustrating an example of a customer device 300 for inputting a customer request in the system 100 for providing a first-come, first-served response mediating service according to an embodiment of the present invention. 3, the customer device 300 of the system 100 for providing the first-come, first-served answer mediating service according to an exemplary embodiment of the present invention transmits a customer request by inputting a photograph of a desired hotel and a query text . At this time, the customer can use the advertisement application installed in the customer device 300, and can access the mobile web, or use a message service such as a normal SMS (Short Message Service) or an MMS (Multi Message Service) You can also send a customer request.

Meanwhile, the request accepting module 130 can transmit the acceptance completion message of the customer request to the customer device 300. The request accepting module 130 accepts the information of the advertiser to which the customer request is transmitted from the request delivering module 140, Can be transmitted together with a completion message. In other words, the referral acceptance module 130 transmits to the customer device 300 the number of advertisers to which the customer request is transmitted, the information of the advertiser, the estimated time for receiving an answer, and the like together with the receipt completion message indicating that the customer's request has been normally received .

The request delivery module 140 may extract a keyword by analyzing a customer request received from the request acceptance module 130 and may transmit a customer request to the advertiser device 200 of the advertiser matching the extracted keyword. For example, on the screen as shown in FIG. 3, the request delivery module 140 may analyze pictures to extract locations of buildings, types of buildings, and the like, analyze text, Can be extracted as a keyword.

4 is a diagram illustrating an example of an advertiser device 200 in which a customer request is received in a system 100 for providing an advertisement mediating service on a first-come first-served basis, according to an embodiment of the present invention. 4, in the advertisement mediating service providing system 100 of the first-come-first-served response method according to the embodiment of the present invention, the client request transmitted by the request delivery module 140 is transmitted to the advertiser device 200 as a push message And may be output as a pop-up message. An advertiser can enter an answer to a customer request using the "first-come, first-served" button.

The answer receiving module 150 receives the advertisement information including a response to the customer request transmitted from the advertiser device 200, receives the maximum number of pieces of advertisement information on a first-come-first-served basis, The number of answers can be deducted. For example, in response to a customer's request as shown in FIG. 4, the advertiser can provide advertisement information such as availability, accommodation, recommendation of a similar hotel together with an answer to where the accommodation of the corresponding photograph is. At this time, the advertiser may operate the accommodation of the corresponding photograph, the nearby accommodation, or the accommodation reservation business.

Also, the answer receiving module 150 can receive the advertisement information of the maximum number of answers on a first-come, first-served basis. For example, if the customer request is transmitted to 20 advertisers in total, It is possible to receive only ten pieces of advertisement information in the order of first arrival and deliver it to the customer in the order of the first order, and not to provide the inputted advertisement information to the customer device 300. In addition, a message informing that the maximum number of answers has been reached is transmitted to the advertiser device 200, so that the advertiser can avoid unnecessary effort.

Here, the maximum number of answers is set by the customer device 300 or the advertisement mediation service providing system 100, and may be changeable. That is, the customer or the advertisement brokerage service providing system 100 can flexibly adjust the maximum number of answers.

5 is a diagram illustrating an example of a customer device 300 for setting a maximum number of answers in a system 100 for providing a first-come, first-reply, advertisement mediating service according to an embodiment of the present invention. 5, in the system 100 for providing the first-come, first-served answer mediating service according to an embodiment of the present invention, the maximum number of answers is controlled before or after transmission of a customer request in the customer device 300 . Accordingly, the customer can adjust the number of advertisement information to be received according to his / her needs, and can eliminate inconveniences that may be caused by receiving too much advertising information.

On the other hand, the answer receiving module 150 may deduct the number of answers from the account of the advertiser who has entered the advertisement information once, and if the advertisement information exceeds the maximum number of answers and the advertisement information can not be delivered to the customer, .

The answer transmission module 160 may transmit the received advertisement information to the customer device 300. [ At this time, the answer transmission module 160 can transmit the advertisement information to the customer device 300 in real time in the order that the advertiser inputs the advertisement information. In accordance with the embodiment, the advertisement transmission module 160 receives the advertisement information for a predetermined time, Device 300 as shown in FIG.

Meanwhile, the answer transmission module 160 may transmit the advertisement information using the advertisement information as an originator of the advertiser. In addition, the answer transmission module 160 may transmit the advertisement information to the customer device 300 in a push message or a pop-up message.

FIG. 6 is a diagram illustrating an example of a customer device 300 in which advertisement information is received in a system 100 for providing a first-come, first-served answer mediation service according to an embodiment of the present invention. 6, the answer transmission module 160 of the advertisement mediating service providing system 100 according to an embodiment of the present invention includes an answer to the customer request transmitted in FIG. 4, And output the advertisement information to the customer device 300 as a pop-up message. The customer can confirm the outputted advertisement information, access the advertiser web site, or directly contact the sender, the advertiser, to obtain more detailed information and reserve the accommodation.

The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics and scope of the invention.

100: advertisement mediation service providing system according to the present invention
110: Keyword registration module
120: charging module
130: Commissioning module
140: Request Forwarding Module
150: Answer Receiving Module
160: Answer transmission module
200: Advertiser device
300: customer device
400: Agency device

Claims (8)

An advertisement mediating service providing system (100)
A keyword registration module 110 for matching the advertiser with the keyword and registering the advertiser, receiving the keyword from the agency device 400 acting as an intermediary between the advertisement intermediation service providing system 100 and the advertiser, ;
A charging module (120) for providing a payment process to the agency device (400), charging the number of answers corresponding to the amount of payment to the advertiser's account, and charging the agency device (400) with an agency fee;
A request accepting module 130 for receiving a customer request from the customer device 300;
A request delivery module 140 for extracting a keyword by analyzing a customer request received from the request accepting module 130 and delivering the customer request to the advertiser device 200 of the advertiser matched with the extracted keyword;
Receives advertisement information including a response to the delivered customer request from the advertiser device 200, receives the maximum number of pieces of advertisement information on a first-come-first-served basis, subtracts the number of responses from the account of the advertiser who has input the advertisement information An answer receiving module 150; And
And an answer transmission module (160) for transmitting the inputted advertisement information to the customer device (300)
The request acceptance module 130 transmits the acceptance completion message of the customer request to the customer device 300. The request acceptance module 130 notifies the request acceptance module 140 of the number of the advertisers to which the customer request is transmitted, And an expected reception time of the advertisement mediating service. The system of claim 1, further comprising:
delete delete The method according to claim 1,
A request message, a request message, a request message, a photo, and a moving picture.
delete delete The method according to claim 1,
Wherein the advertisement mediating service providing system (100) is preset and changeable by the customer device (300) or the advertisement mediating service providing system (100).
The method of claim 1, wherein the answer transmission module (160)
And transmits the advertisement information to the customer device (300) in the form of a push message or a pop-up message.

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