KR101810187B1 - Reward system for photography in shop using social media - Google Patents

Abstract

Disclosed is an affiliate photography reward system. The system includes: a user terminal in which a social media application is installed and executed; and a social media server interconnected with the social media application executed in the user terminal to provide a social media service. The social media application of the user terminal includes: an image obtaining part obtaining an image taken through a camera of the user terminal; and an image upload part uploading the obtained image and position information of the user terminal into a social media server. The social media server includes: an affiliate database storing affiliate information; an affiliate search part searching the affiliate database for affiliate information of a position, in which the uploaded image is taken, by using the uploaded position information; and an upload reward part accumulating available points for the corresponding affiliate in the corresponding user account as a reward for the image uploaded from the social media application of the user terminal when the affiliate information is found.

Description

{Reward system for photography using social media}

The present invention relates to a system for accumulating points available at an affiliate shop.

Korean Patent Laid-Open Publication No. 10-2012-0087203 discloses a user location-based point information providing system. The disclosed system provides a point where expiration of the validity period is imminent and merchant information on which the point can be used based on the current position of the user and the validity period of the points held by the user so that various kinds of points And manage it effectively.

Korean Patent Laid-Open Publication No. 10-2012-0087203 (published on Aug. 7, 2012)

An object of the present invention is to provide a merchant shop photo reward system using social media for mutual win-win of merchant users and merchant stores.

According to one aspect, the merchant photo-taking compensation system includes a user terminal on which a social media application is installed and executed, and a social media server that provides a social media service in cooperation with a social media application executed on the user terminal. The social media application of the user terminal may include an image acquisition unit that acquires an image captured by the camera of the user terminal, and a video upload unit that uploads the acquired image and the location information of the user terminal where the captured image is captured to the social media server . The social media server includes a merchant database storing merchant information for each merchant, an merchant search unit for searching merchant information on merchant information at a location where the uploaded image is captured using the uploaded location information, And an upload compensating unit for accumulating the available points in the corresponding available points in the user account as compensation for the images uploaded from the social media application of the user.

The social media application of the user terminal may further include a business name acquisition unit for requesting the user to input the business name of the merchant from which the image is captured. Further, the image uploading unit may upload the merchant business name input by the user to the social media server, and the merchant search unit may search the merchant database using the uploaded location information and merchant's business name.

The merchant information may include one or more point-eligible product image data. The upload compensation unit may include a point accumulation unit for accumulating a point in the user account of the social media application when the detected object in the uploaded image matches the point accumulation target product information included in the searched shop information.

The upload compensation unit determines a point to be accumulated in consideration of the quality of the image according to at least one of whether the object is in the center of the uploaded image, the object size in relation to the image size, and the object sharpness, and the determined point can be accumulated in the user account .

The merchant photo-taking compensation system may further include a social media service providing unit for providing the uploaded image and the merchant information to other users via the social network service.

According to the disclosure, the franchisee user can be photographed within the franchisee and uploaded to the server, thereby earning points that can be used at the franchisee, and the franchisee can expect a sales increase effect by paying the points.

In particular, the merchant photo-taking reward system accumulates points for users only when photographing and uploading a specific product (for example, a new product or a new menu) sold at an affiliate shop, Providing it to other users, it is possible to promote new products and new menus naturally.

In addition, the merchant photo shoot compensation system evaluates the quality of the shot photographs and accumulates the appropriate points, thereby preventing irrelevant photo uploading, which leads to more effective promotion of merchant merchandise.

1 is a block diagram of a merchant photo-taking compensation system using social media according to an embodiment.
2 is a block diagram of a user terminal and a social media server according to one embodiment.
3 is a diagram illustrating a camera photographic image display screen.
4 is a diagram illustrating a screen on which merchant information is displayed.
5 is a diagram illustrating an example of a merchant business name input request screen.
6 is a diagram illustrating uploaded product images of an affiliate shop.
Fig. 7 is a view showing an example of a franchise point location.

BRIEF DESCRIPTION OF THE DRAWINGS The foregoing and further aspects of the present invention will become more apparent from the following detailed description of preferred embodiments with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a merchant photo-taking compensation system using social media according to an embodiment. As shown in FIG. 1, the merchant photo shoot compensation system includes a user terminal 100 and a social media server 200. Also, other user terminals 300 interworking with the social media server 200 may be further included. The user terminal 100 and the other user terminal 300 are mobile terminals having communication and computing functions, for example, a smart phone or a smart pad. A social media application 500 is installed and executed in the user terminal 100 and a social media application 500 is installed in another user terminal 300 and executed. The executed social media application 500 interacts with the social media server 200 providing the social media service. Accordingly, the user and other users can share various information and contents through the social network service (SNS) function of the social media application 500. The social media application 500 according to an aspect is photographed at an affiliate shop and uploaded to the social media server 200, whereby the user can earn points for use at the affiliate shop as a reward. Points can be a kind of virtual currency and can be used like cash. In addition, uploaded merchant-related photographs can be shared with other users through the SNS.

The social media server 200 may be a server system including a web server, a web application server (WAS), a database server, a network switch, and the like. The social media server 200 may operate under a variety of operating systems including, but not limited to, a Windows-based operating system or MacOS, Java, UNIX, or LINUX. The social media server 200 interworks with the social media application 500 installed in the user terminal 100 and other user terminals 300. The social media server 200 includes a basic social network system 500 for sharing information and contents uploaded by users, Function. In addition, the social media server 200 according to an aspect of the present invention can be used only at the merchant's site in the case where the photographing position of the uploaded image is the merchant's location from the social media application 500 of the user terminal 100, Points are credited to your account. In addition, the social media server 200 may transmit the uploaded merchandise-related photographs to other users via the SNS and share them.

2 is a block diagram of a user terminal and a social media server according to one embodiment. The user terminal 100 includes a terminal resource unit 110 and a social media application 500. The terminal resource unit 110 includes hardware and software resources of the user terminal 100. At least some of the resources of the terminal resource unit 110 may be accessed by the social media application 500 and the accessible resources may include the camera 111, the GPS module 112 and the communication module 113 . The camera 111 is used for photographing within the affiliate shop, the GPS module 112 is used for grasping the location of the user, and the communication module 113 is used for transmitting and receiving data with the social media server 200. In addition, the social media application 500 provides a point accumulation function available at an affiliate store, and includes the image acquisition unit 510 and the image upload unit 520 in configurations related to the function, and further includes a business name acquisition unit 530 ).

The image acquiring unit 510 acquires an image photographed by the camera 111. For this purpose, the image acquisition unit 510 may have access authority to the camera 111 of the terminal resource unit 110. In one embodiment, the image acquisition unit 510 accesses the camera 111 when the point accumulation function is activated, and acquires the image photographed by the user's operation. In one embodiment, the social media app 500 notifies the user that point-in-time is available if the user terminal 100 is located within a point-franchiseable merchant, and the user activates the point- And images are taken. Furthermore, the social media application 500 can notify the user of the specific product information when the point accumulation is possible only when photographing and uploading a specific product at the merchant. To this end, the social media application 500 periodically provides location information of the user terminal 100 to the social media server 200, thereby providing information to the social media server 200 The information on the point-award target product can be also provided from the social media server 200. [

The image upload unit 520 uploads the image acquired by the image acquisition unit 510 to the social media server 200. At this time, the captured location information may be uploaded together with the acquired image, or uploaded. The photographing position information can be obtained through the GPS module 112. [ That is, the image acquisition unit 510 may access the GPS module 112 to acquire the photographing position information of the image.

In addition, the business name acquisition unit 530 requests the user to input the business name of the merchant. In one embodiment, when an image is acquired by the image acquisition unit 510, the business name acquisition unit 530 requests the user to input the business name of the merchant, which is the current place where the image is captured, . For this, the business name acquisition unit 530 may access the user input interface resource of the terminal resource unit 110. The business name acquisition unit 530 provides the obtained merchant business name to the image upload unit 520. The image upload unit 520 uploads the supplied merchant business name to the social media server 200 together with the image or separately.

Meanwhile, the social media server 200 may include an affiliate shop database 210 and an app linkage unit 220. In the merchant store database 210, information on the merchant stores subscribed to the point accumulating service is stored. The merchant store information by the merchant store stored in the merchant store database 210 includes the merchant store location (address), and the merchant store phone number may also be included. Further, the merchant information may include a merchant's business name, and may include one or more pieces of merchandise to be redeemed. The franchisee can select the point-award target product and register the information in the franchise shop database 210. [ For example, a point-eligible product is a new product from a merchant. Therefore, in the case of a restaurant, a new food menu can be registered as a point-eligible product, and in the case of a toy store, a new toy can be registered as a point-eligible product. The point award target product information may include product image data, and may include a product name. Points may be different for each point-award target product, which can be set by the franchisee. In addition, a minimum point and a maximum point may be set for each point-awarding target product, and an earning point may be determined between the minimum point and the maximum point.

The application interworking unit 220 interlocks with the social media application 500 running on the user terminal 100 and receives an image (photograph) and location information on the image from the social media application 500, It determines whether to accumulate points by using image and location information, and accumulates points that are available at the merchant in the user's social media account. As a result, your social media account will earn points that are available to each merchant.

2, the social media application 500 includes a merchant search unit 221 and an upload compensation unit 222, and may further include a social media service provider 223. The merchant search unit 221 searches the merchant database 210 with the uploaded location information and searches for merchant information having the same merchant location as the location where the uploaded image was captured. If the uploading compensation unit 222 determines that the photographed image is photographed at the merchant, the upload compensation unit 222 obtains a point that can be used by the merchant in the user's social media account, .

In addition, when the merchant's business name is also uploaded from the social media application 500, the merchant search unit 221 searches the merchant database 210 for merchant information matching the uploaded location information and merchant's business name. That is, not only the location information but also the merchant information matching the merchant's business name is searched. According to this, erroneous search results due to position errors can be prevented. Especially, in the case of the multi-storied building, the point accumulation service merchant is located on the third floor, and the wrong compensation can be made for the photographs taken and uploaded in the store on the first floor. In order to prevent such error compensation, the merchant search unit 221 can search merchant information in the merchant database 210 with the uploaded location information and the merchant's business name.

On the other hand, when the merchandise information includes the merchandise information, the upload compensation section 222 does not accumulate points as long as the merchant information is searched according to the above description, The points are accumulated only when the product image data included in the target product information coincide with each other. In one embodiment, the upload compensation unit 222 extracts the object image from the uploaded image, analyzes the feature points of the extracted object image, and calculates the similarity between the analyzed feature point data and the product image data included in the corresponding merchant information And it is judged that they coincide when the degree of similarity is equal to or larger than a predetermined reference value. That is, it is determined that the object of the uploaded image is the item to be accumulated for the point accumulation. If they match, the upload compensation unit 222 accumulates points. In one embodiment, the upload compensation unit 222 confirms the points set for the merchandise through the merchant information, and accumulates the confirmed points. For example, a point 100 for a merchandise A of a merchant, a point 150 for a merchandise b, and a point 200 for a merchandise c may be defined as follows. When a user shoots the merchandise a at the merchant A and uploads the photograph, You will earn 100 points that you can use at your franchise.

In another embodiment, detecting an object image in an image may be performed in the social media app 500 rather than in the upload compensation unit 222. [ For example, the image upload unit 520 processes an image to be uploaded to extract an object image, analyzes feature points of the object image, and transmits the analyzed feature point data and the original image to the social media server 200. According to this, the upload compensation unit 222 may compare the uploaded feature point data with the product image data included in the product information of the point accumulation target of the merchant information without extracting and analyzing the object image from the original image.

Further, the upload compensation unit 222 determines a point to be accumulated in consideration of the quality of the image according to at least one of whether the object is positioned at the center of the image, the size of the object relative to the image size (size), and the object sharpness. For example, when the object is located in the center of the image, the object size is larger than the predetermined size, and the quality is higher, the quality of the object is lower. In one embodiment, the upload compensation unit 222 processes the uploaded image and analyzes the quality. In another embodiment, the image acquisition unit 510 processes images to be uploaded, analyzes the quality, and uploads the quality analysis result information to the social media server 200.

The upload compensation unit 222 accumulates the points differently according to the quality analysis result when the points are accumulated. In other words, if the quality is high, a high point is earned. If the quality is low, a low point is earned. In one embodiment, the upload compensation unit 222 determines and accumulates points according to the quality analysis result between the minimum point and the maximum point set for the point-award target product. For this, the quality grade and the grade point may be included in the merchant information. In this case, of course, the highest quality class has a maximum point, and the lowest class has a minimum point.

Meanwhile, the social media service provider 223 provides the uploaded image and the merchant information to other users through the SNS. At this time, the provided merchant information may include a merchant address, a merchant's business name, and the like. Accordingly, other users can obtain information about the merchandise (new merchandise) of the merchant that the user intends to share, which naturally results in promoting the merchandise of the merchant. In one embodiment, the social media service provider 223 provides the service to other users via the SNS only when the quality of the image is higher than a predetermined standard. This makes it possible to further enhance the effectiveness of the product promotion.

FIG. 3 is a view illustrating a camera shot image display screen, FIG. 4 is a view illustrating a screen displaying merchant information, and FIG. 5 is a view illustrating a merchant store name input request screen. The user can shoot the merchandise that is the object of point accumulation in the merchant as shown in FIG. When the product is photographed or before the product is photographed, the social media application 500 receives the address and telephone number of the merchant from the social media server 200 and displays it as shown in FIG. As shown in FIG. 5, the social media application 500 can display a window for inputting the name of the merchant's business name, and the user can input the merchant's business name. In addition, the social media application 500 can display the point information to be accumulated as shown in FIG. When a product photograph is uploaded and transmitted to other users via the SNS, the user and other users can write a comment on the uploaded content as shown in the lower part of FIG.

FIG. 6 is a view illustrating uploaded product images of an affiliated store, and FIG. 7 is a view illustrating the location of an affiliated store. The user can search for the merchant and view the merchandise images shot at the merchant and shared through the SNS as shown in FIG. The icons displayed on the bottom left of each product image are for providing detailed information related to the product. When the icon is selected, the name of the merchant, the address of the merchant, and business hours may be provided. Also, the merchant address may be provided through a map as shown in FIG. 7, and the current position of the user and the merchant location may be provided together. In addition, as shown in FIG. 7, the user can also check points earned by the user.

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

100: User terminal 110:
111: camera 112: GPS module
113: Communication module 200: Social media server
210: Merchant DB 220: App linkage
221 Merchant search unit 222:
223: Social Media Service Offering 300: Other User Terminal
500: Social Media App 510: Image Acquisition Unit
520: image upload unit 530:

Claims (5)

A user terminal on which a social media application is installed and running; And
A social media server for providing a social media service in cooperation with a social media application executed in a user terminal, the system comprising:
The social media application of the user terminal is:
An image acquiring unit acquiring an image photographed by a camera of a user terminal; And
And an image upload unit for uploading the acquired image and the location information of the user terminal on which the image is captured to the social media server,
The social media server is:
A merchant database storing merchant information by merchant;
An affiliate shop searching unit for searching, from a merchant shop database, merchant shop information of a location where the uploaded image is photographed using the uploaded location information; And
And an upload compensation unit for, when the merchant information is retrieved, accumulating, in the user account, points available at the applicable point as compensation for the image uploaded from the social media application of the user terminal,
The merchant point information includes at least one item of the point-eligible product information including the item image data,
The uploading compensation unit extracts the object image from the uploaded image, analyzes the feature points of the extracted object image, compares the analyzed feature point data with the similarity of the product image data included in the point product target information of the searched merchant information, A point to be accumulated in consideration of the quality of the image according to at least one of whether the object is located in the center of the uploaded image, the object size in relation to the image size, and the object sharpness, And then accumulating the determined points in the user's account.
The method of claim 1, wherein the social media application of the user terminal comprises:
Further comprising: a business name acquisition unit for requesting a user to input a business name of the merchant where the image is shot,
The image upload unit further uploads the merchant business name input by the user to the social media server,
The merchant search unit searches the merchant database for the merchant information using the uploaded location information and the merchant's business name.
delete delete 3. The method according to claim 1 or 2,
A social media service providing unit for providing the uploaded image and the merchant information to other users via the social network service;
The merchant photo shoot compensation system further comprising:

Images