KR101743342B1 - Group sale system and method for sharing lowest price - Google Patents

Abstract

The present invention relates to a group sales method and a group sale system of goods or services that share a minimum selling price within a buyer group.
The present invention is characterized in that the group sales server receives a group sales request for goods or services from a seller and notifies a sales start price, a group sales server receives a purchase request of a buyer terminal for goods or services, A step in which the group sales server provides a goods or service that has not been sold until a predetermined unit variation time elapses, a step in which the sale price of the goods or services paid by the group sale server is discounted by a preset unit variation value, The group sales server determining the lowest price among the purchase prices of the buyer terminals included in the same buyer group as a group sale price when a group sale end event occurs, In order to purchase goods or services, And includes the step of re-negotiating the purchase price.

Description

{GROUP SALE SYSTEM AND METHOD FOR SHARING LOWEST PRICE} [0001] This invention relates to a method of selling a group of goods or services,

The present invention relates to a sales system and method for selling goods or services.

With the development of information and communication technology and the expansion of global internet network infrastructure, the e - commerce market is exploding.

The conventional way of selling goods or services in e-commerce was a price fixing system, auction system, reverse auction system and the like. However, in the case of the auction method, only one person who offered the highest price was able to purchase the object, which was problematic for selling a large quantity of goods.

On the other hand, while social commerce appeared to offer a great deal of discount at the same time, many beneficiaries seemed to benefit a large number of buyers. However, the social commerce product that offered such a fixed discount rate amplified doubts about the price , And a great discount rate. Moreover, as the high discount rate is presented, there is also a problem that the loss of the seller becomes large and the discount can not be made for a long time.

The inventor of the present invention has endeavored for a long time to solve this problem, and finally completed the present invention.

It is an object of the present invention to provide a group sales system and a group sales method for a goods or service in which a plurality of buyer terminals participating in group sales of the corresponding shares share a group sale price having the lowest price.

It is another object of the present invention to provide a group sales system and a group sales method for amplifying an advertisement effect on a source indication of a seller who requests a group sale.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, a first aspect of the present invention provides a method for a group sales server, comprising the steps of: (a) receiving a group sales request for goods or services of a seller; (b) the group sales server notifying the sales start price of the goods or services; (c) receiving the purchase request of the buyer terminal for the goods or service and registering the buyer terminal in the buyer group; (d) paying for goods or services that have not been sold until the group change server has elapsed a unit variation time set in advance; (e) discounting the selling price of the goods or services paid by the group selling server by discounting the unit variation value set in advance; (f) repeating the steps (c) to (e) at least once until the group sale server generates a group sale end event; (g) when the group sale end event occurs, determining that the group sales server is the lowest selling price of the buyer terminals included in the same buyer group; And (h) reassigning the purchase price of the group sale server so that the buyer terminal registered in the buyer group can purchase the goods or service to the group sale price.

In the step (f) of the present invention, the group sales termination event may occur when any of the prepared goods or services is exhausted, when the maximum number of times of use is exceeded, or when the maximum sales time is reached have.

In the step (f) of the present invention, the group sales server further includes a step of decreasing the unit variation time when the service ratio indicating the progress of the service exceeds the sales ratio indicating the progress of the sales, The ratio may be a value obtained by dividing the current number of times of service by the maximum number of times of service, and the sales ratio may be a value obtained by dividing the current sales quantity by the total quantity of goods or services to be sold.

The step (f) of the present invention may further include the step of increasing the unit fluctuation value by the group selling server when the service ratio indicating the progress of the service exceeds the sales ratio indicating the progress of the sale.

In order to accomplish the above object, a second aspect of the present invention provides a merchant terminal for requesting group sales for N (N is an integer of 1 or more) goods or services; A group sales server for selling the N goods or services through at least M (M is an integer equal to or greater than one) group sales event; And a plurality of buyer terminals for purchasing the goods or services through the group sale server, wherein the group sale server comprises: a proxy request receiving unit for receiving a group sale request for goods or services of a seller; The sales price of the goods or service is announced, the purchase request of the purchaser terminal is received, and the goods or services not sold are paid every time the predetermined unit change time elapses, and at the same time, A group sales control unit for selling the first group by a known method; And registering, as a first purchaser group, a purchaser terminal that has made a purchase request within the progress period of the first group sales, and when the purchaser terminal registered in the first purchaser group after the first group sale is terminated, And a group sales department that reasserts the sale price so that the sale price can purchase the goods or services.

The group sales server of the present invention starts a timer indicating the elapsed time of the sales start price and the unit change time and starts the sales state of the buyer terminal in real time through the graphical user interface, And a user interface providing unit for providing the user interface.

The group sales server of the present invention is characterized in that when the payout ratio indicating the degree of progress of the sale exceeds a sales rate indicating the degree of progress of sales, the selling condition for executing at least one of the increase in the unit fluctuation value and the decrease in the unit variation time The service ratio may be a value obtained by dividing the current number of times of service by the maximum number of times of service, and the sales ratio may be a value obtained by dividing the current sales amount by the total quantity of goods or services to be sold.

The group sales server of the present invention may further include a group sales notification unit for notifying the buyer terminal that is not registered in the first purchaser group among the buyer terminals connected to the first group sale, to notify the start of the second group sale.

The group sales server of the present invention may further include a sales start determination unit for determining a selling start price by adding a price obtained by multiplying a minimum selling price designated by the seller by a maximum selling number and a unit variation price.

According to the present invention as described above, there is an effect that the dynamic purchase prompts the curiosity of the buyer by the fluctuation and promotes the sale.

In addition, according to the present invention, since the buyer can purchase at least the same or lower price than the price requested for purchase, there is an effect of providing an advantageous purchase method to the buyer.

Also, according to the present invention, there is an effect of maintaining the proper selling price to the seller because the competition of the buyer is caused by the sales method, thereby causing the reduction of the discount rate.

Further, according to the present invention, since the high group sales site connection rate can be maintained by stimulating the curiosity of the buyer, there is an effect of enhancing the advertising effect on the seller's source indication.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a conceptual diagram of a group sales system that provides a method of selling a group of goods or services that share a minimum selling price within the group of buyers of the present invention.
2 is a flow diagram illustrating a preferred embodiment of a method of selling a group of goods or services sharing a minimum selling price within a group of buyers of the present invention.
3 is a flowchart showing a preferred embodiment of the group selling method of the present invention.
4 is a view showing a preferred embodiment of the group selling method of the present invention.
FIG. 5 is a diagram for explaining how the unit variation time is changed during the group sales process in another embodiment of the present invention.
FIG. 6 is a diagram for explaining how the unit variability is changed during the group sales process in another embodiment of the present invention. FIG.
7 is a diagram showing a preferred embodiment of the group sales server of the present invention.
8 is a diagram showing a preferred embodiment of the group sales department of the present invention.
FIG. 9 is an embodiment for explaining a case where group sales are performed twice in the group selling system of the present invention.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 is a conceptual diagram of a group sales system that provides a method of selling a group of goods or services that share a minimum selling price within the group of buyers of the present invention.

1, the group sales system 1 of the present invention includes a seller terminal 10, a buyer terminal 20, and a group sales server 100. [

The seller terminal 10 requests the group sales server 100 for group sales for a plurality of goods or services. In a preferred embodiment, a group sale request may be made through an application or a web site provided by the group sale server 100. The seller terminal 10 may use this to input the sales quantity, and may enter the sales start price or the minimum sales price to implement the sales simulation virtually. For example, the seller terminal 10 may check the analysis result of the expected profit (expected loss in case of a high discount rate) in advance. If the sales quantity is 10 and the minimum selling price is 10,000 won, the seller can expect a total sales amount of at least 100,000 won or more. If the cost is 9,000 won, the seller can expect to earn more than 10,000 won (100,000 won - 9,000 won * 10).

The buyer terminal 20 sends a purchase request to the group sales server 100. [ The buyer terminals 20A to 20C that have applied for the purchase request are classified into one buyer group 30 and the buyer terminal 20D that has not requested the purchase request is not included in the buyer group 30. [

In the preferred embodiment, the group sales server 100 sets the purchase price of the terminal that has purchased the goods or service at the lowest price among the buyer terminals 20A to 20C included in the buyer group 30 as the group sale price, (20A-20C) can purchase goods or services at the group sale price (minimum sale price). In this embodiment, the method of sharing the minimum purchase price within the group is defined as the "group sales" method.

Hereinafter, the group sales method of the group sales server 100 will be described in more detail with reference to FIG. 2 to FIG.

2 is a flow diagram illustrating a preferred embodiment of a method of selling a group of goods or services sharing a minimum selling price within a group of buyers of the present invention.

As shown in FIG. 2, in the group sales method according to the present invention, the group sales server receives a group sales request (sales agency request) for goods or services from the seller terminal (S1100).

In a preferred embodiment, the group sales request includes the content and quantity of the goods or services to be sold, and may include at least one of sales start price, minimum sales price, and unit variation price.

For example, if the seller terminal determines that the selling price is 10,000 won and the minimum selling price is 5,000 won (the maximum discount rate may be 50%), group sales will be made between 10,000 won and 5,000 won. In the preferred embodiment, the unit fluctuation can be determined in association with the maximum number of times of the service. For example, if the unit price, which is a discounted price unit per one-time auction, is set at 1,000 won, the maximum number of times the service can be offered from 10,000 won to 5,000 won can be determined five times.

In another embodiment, when the seller terminal requests the group sale by recording the minimum selling price of the goods or services, the group sale server may automatically determine the selling start price and the unit variation price based on this. From the seller's point of view, it may be clear that in the worst case it is difficult to understand the process of complicated group sales, so only the sales amount that can be received is decided. In other words, if you determine the total number of sales (1000) and the minimum sales price (5,000 won), you will find that you can receive sales of at least 5 million won.

Thus, in the case where the seller terminal requests the group sales by specifying only the minimum sales price, the group sales server may, for example, set the maximum number of tries to five times (a total of 60 minutes ), And the unit fluctuation price is set at KRW1,000 (when the maximum discount rate is 50%). At this time, the starting sales price is calculated as 10,000 won plus 5,000 won (5 times * 1,000 won) for the minimum sales price.

Next, the group sales server notifies the sales start price of the goods or services (S1200). The group sales server posts specific contents of goods or services to be sold on a web page accessible to an application installed in the buyer terminal or a buyer terminal, and notifies the sales start price and starts group sales. In a preferred embodiment, at least one of the total sales quantity, the current sales quantity, and the remaining sales quantity may be further disclosed.

The application or web page may have a countdown timer in operation with the initiation of group sales. The timer can display the remaining time of the unit variation time.

Next, the group sales server receives the purchase request of the buyer terminal for the goods or service and registers the buyer terminal in the buyer group (S1300). The buyer terminal can send a purchase request by determining the quantity of purchased goods or services and the prices of goods and services announced by the group sales server. The group sales server stores the sales price and sales quantity for the buyer terminal upon receiving the purchase request of the buyer terminal.

The group sales server of the present invention registers a buyer terminal that has made a purchase request as a group of buyers while a group sale of the corresponding series (defined as one turn from the beginning of sales to the end of sales event) is proceeding. For example, if a total of 80 buyers participated in a purchase while selling 100 goods for a total of 60 minutes, all 80 buyer terminals would be registered as one buyer group. In a preferred embodiment, the registration of the buyer group can be performed by a method of giving an ID (e.g., group ID) composed of a predetermined bit to the buyer terminal. That is, if the group ID is the same, it is recognized as being included in one buyer group.

Next, when the unit change time (unit discount time) set in advance elapses, the group sales server waits for the remaining goods or services that are not sold (S1400). In a preferred embodiment, the group sales server sets the unit variation time, which is the time for the sales to proceed, in advance, and proceeds every time the unit variation time elapses. When a bid occurs, the selling price fluctuates.

However, the present invention is not necessarily limited to this. In other embodiments, the service may be performed every time the unit sales quantity is sold (regardless of the unit variation time) even before the unit variation time has elapsed. The unit sales quantity means the maximum quantity that can be sold at the sale price. For example, if you sell 2 units, total sales quantity is 10, sales start price is 10,000 won, minimum sales price is 5,000 won, and unit price is 1,000 won, The group sales will end when the last two sales are started at 6,000 won.

Next, the group sales server reissues the sale price of the goods or services paid by discounting the unit price (unit discount price) set in advance (S1500).

In a preferred embodiment, the sale price may be discounted each time it becomes available. The unit fluctuation that is the width of the discount may be a predetermined fixed price. For example, a discount of one thousand won for each sale is a discount through a fixed unit variable price.

Next, a step S1600 of repeating the above steps S1300 to S1500 at least once is performed until the group sale server generates a group sale end event.

Next, a group sales event is executed when a group sale end event occurs (S1700). In a preferred embodiment, the group sale termination event may occur when all the prepared goods or services are exhausted, when the maximum number of tries is exceeded, or when the maximum sales time is reached. If the goods or services are exhausted, the group sales event is terminated because it can no longer be sold. If the maximum number of attempts is exceeded, the group sales event may be terminated even if the goods or services to be sold are not exhausted. Also, the group sales event can be ended even when the maximum sales time is exceeded.

A group sales event refers to an event in which a minimum sales price in a group is applied to all the buyer terminals included in the same buyer group.

Hereinafter, the group sales event will be described with reference to FIG. 3 and FIG. 4 by way of example.

3 is a flowchart showing a preferred embodiment of the group selling method of the present invention.

3, when the group sale end event occurs, the group sales server determines the lowest price among the purchases of the buyer terminals included in the same buyer group as the group sale price (S2100). That is, when the sales of the group of the group are finished, the purchasing price of the person who purchases the lowest price among the buyers of the group is determined as the group sale price.

Next, the group sales server calculates a re-discounted price that is an amount obtained by subtracting the group selling price from the purchase price purchased by the individual purchaser (S2200). The reimbursement may vary for individual buyers. This is because the purchase price of individual buyers is different.

Next, the group sales server re-announces the purchase price so that the buyer terminal registered in the buyer group can purchase the goods or service at the group sale price (S2300).

There may be various embodiments of how to re-negotiate the purchase price. First, the amount corresponding to the re-discounted price can be immediately discounted or reissued as a coupon. In addition, there may be a method of deducting the card payment amount or paying the point on the payment date.

Reference is made to FIG. 4 to more specifically illustrate the group sales method of the present invention. FIG. 4 illustrates how the final purchase price is determined when sales are made in different amounts to five buyer terminals in one group sales.

First, the sales price of the group is KRW 10,000 for the first sale price, and KRW 1,000 for the first sale price. The buyer terminal A purchased at the individual purchase price of KRW 9,000 as the first purchaser and the buyer terminal E purchased at the individual purchase price of KRW 5,000 which is the lowest purchase price as the last buyer. The seller agency server registers the buyer terminals A, B, C, D, and E as the same buyer group.

When the group sales server ends the group sale, the group purchase price is determined as the lowest purchase price among the purchasers of the first buyer group. In FIG. 4, the lowest purchase price is 5,000 won, so 5,000 won is the group selling price.

Next, the group sales server calculates the re-discount price using the difference between the individual purchase price and the group sale price. Since buyer terminal A has a purchase price of 9,000 won, there is a difference of 5,000 won and 4,000 won for group sales. Therefore, the reallocation of the buyer terminal A is 4,000 won. Similarly, the reassignment fee of the purchaser terminal B is 3,000 won, the reassignment fee of the purchaser terminal C is 2,000 won, the reassignment of the purchaser terminal D is 1,000 won, and the reassignment of the purchaser terminal E is 0 won.

Next, the group sales server reorders the purchase price for each buyer terminal to determine the final purchase price. As a result, the purchaser terminal A is able to purchase the goods or services at the final purchase price of 5,000 KRW by discounting the individual discounted purchase price of KRW 9,000 from KRW 4,000. Thus, the buyer terminals of the buyer group can purchase the goods or services at the same final purchase price of 5,000 won. Therefore, the final purchase price of the purchaser terminal becomes the group sale price in view of the group sales server.

<Payment method>

One embodiment of the group selling method of the present invention may not include a payment module. The group sales server can generate the coupon and transmit it to the buyer terminal instead of executing the direct settlement.

In one embodiment, the discount amount listed in the coupon may be different for each individual purchaser terminal. For example, a discount coupon in which the amount corresponding to the re-discounted price shown in FIG. 4 is described may be issued to the individual purchaser terminal.

In another embodiment, the discount coupon may be described as an amount obtained by subtracting the final purchase price from the sales start price. 4, a 5,000 won discount coupon can be issued collectively to all of the buyer terminals A, B, C, D, and E.

In another embodiment, the group sale server may issue a purchase coupon. That is, rather than calculating the discounted amount, it issues a purchase coupon in which the final purchase price is recorded.

The buyer terminal can access the site provided by the seller of the goods or service with the discount coupon or the purchase coupon and proceed the settlement.

Meanwhile, the group selling method of the present invention may include a payment module. When the payment module is included, the purchaser terminal can execute settlement directly at the site of the present invention.

<Change of unit change time>

FIG. 5 is a diagram for explaining how the unit variation time is changed during the group sales process in another embodiment of the present invention.

As shown in FIG. 5, in another embodiment of the present invention, the unit variation time can be changed during the group sale of the corresponding unit.

When group sales start, the price is kept at 10 for 10 minutes, but the price goes down to 9 when the first one is paid. At this time, the variation time can be reduced by? T ₁ at 10 minutes. The unit change time is further reduced and can be reduced by? T ₂ when the next provision is made. That is, the decrease width of the unit variation time can also be changed during the group sales progress.

There are various embodiments for determining the change of the unit variation time.

First, in the preferred embodiment, the unit change time can be reduced when the payout ratio indicating the progress of the reward exceeds the sales rate indicating the progress of the sale, that is, when the sale is sluggish. If sales are sluggish, if the unit change time is reduced, the sales price will decrease rapidly, which stimulates the curiosity of the buyer and promotes sales.

In this case, the service ratio may be a value obtained by dividing the current number of times of service by the maximum number of services, and the sales ratio may be calculated by dividing the current sales quantity by the total quantity of goods or services to be sold. That is, if the maximum number of times of tentative calls is 10 and the current number of tentative calls is 2, the tentative rate is 0.2. If the total sales quantity is 100 and the current sales quantity is 10, the sales ratio is 0.1. If the rate of the service is 0.2, and the sales ratio is 0.1, the sales ratio will exceed the sales ratio, resulting in poor sales. However, it is not necessarily the case that the ratio of sales and sales is calculated in this way.

In another embodiment, the group sales server may increase the unit variation time if the payout ratio is below the sales percentage (when sales are active). In other words, when sales are brisk, prices can drop slowly. In this way, if the sales are active, if the change time is increased, the sales amount can be consumed at the high sales price, and thus the profit of the seller can be increased.

In another embodiment, conversely, if sales are active, the unit change time may be reduced to terminate the sale more quickly. By adjusting the unit variation time in this way, the interest of the purchaser terminal can be further increased.

In another embodiment, the unit variation time may vary with traffic. If the number of buyer terminals connected to the group sales (for example, the number of terminals watching a group sales situation without sending a purchase request yet) is equal to or higher than a preset reference, the unit change time is increased . Conversely, even when the traffic decreases, the unit variation time can be increased or decreased.

<Change of Unit Variable Price>

FIG. 6 is a diagram for explaining how the unit variability is changed during the group sales process in another embodiment of the present invention. FIG.

As shown in FIG. 6, in another embodiment of the present invention, the unit variation can be changed during the progress of group sales of the corresponding series.

When group sales start, the price is kept at 10 for 10 minutes, but the price goes down to 9 when the first one is paid. At this time, the unit fluctuation value can be increased by? P ₁ at the next provision. The unit fluctuation can be further increased and increased by Δp ₂ when the next reservation is made. That is, the increase in the unit fluctuation price can also be changed during the group sales process.

There may be various embodiments of the method for determining the change in unit variation.

First, in a preferred embodiment, the unit variant may be increased when the payout ratio, which indicates the progress of the reward, exceeds the sales rate indicating the progress of the sale, that is, when sales are sluggish. If the sales price is sluggish, if the unit price increases, the selling price will decrease rapidly, which stimulates the curiosity of the buyer, thereby promoting sales.

In another embodiment, the group sales server may reduce the unit variability if the pay-as-you-go ratio is less than or equal to the sales ratio (when sales are active). In other words, when sales are brisk, prices can drop slowly. In this way, if the sales volume is active, if the unit variability is reduced, the sales quantity at the high sales price can be exhausted, which can increase the profit of the seller.

In another embodiment, conversely, if sales are active, the unit price may be increased to sell at a larger discount. In this way, controlling the unit fluctuation value can further induce the interest of the purchaser terminal.

In another embodiment, the unit variability may vary with traffic. If the number of buyer terminals connected to the sales of the group (for example, the number of terminals watching the group sales status without sending purchase requisitions yet) is equal to or higher than a predetermined standard, the increase or decrease . Conversely, even if the traffic decreases, the unit variability can be increased or decreased.

The unit variation of the present invention can be increased or decreased from the beginning of sale, and it can be repeatedly increased and decreased as the stock price goes up and down during sales. It goes without saying that the various embodiments described above can be combined.

<Group sales system>

Hereinafter, a group selling system of goods or services sharing a minimum selling price within a buyer group will be described with reference to Figs. 1, 7, and 8. Fig.

The group selling system of the present invention includes a seller terminal 10 for requesting group sales for N (N is an integer equal to or greater than 1) pieces of goods or services, at least M (M is an integer of 1 or more) A group sales server 100 for selling through a group sales event, and a plurality of buyer terminals 20A to 20C for purchasing the goods or services through the group sale server.

If N is 1000, the group sales server can divide it into groups of 10 by 100. In this case, since the group sales event is performed ten times, it is possible to maximize the advertising effect on the display of the group's sales goods or services as well as the seller's source.

7, in the preferred embodiment, the group sales server 100 includes an agency request receiving unit 110, a sales start and provision decision unit 120, a user interface providing unit 130, a sales agency controller 140, A sales condition update unit 150, a group sales notification unit 160, and a group sales unit 170. [

The proxy request receiving unit 110 receives a group sales request for goods or services from the seller terminal. In a preferred embodiment, a group sale request may be made through an application or a web site provided by the group sale server 100. The seller terminal 10 may use this to input the sales quantity, and may enter the sales start price or the minimum sales price to implement the sales simulation virtually. For example, the seller terminal 10 may check the analysis result of the expected profit (expected loss in case of a high discount rate) in advance. If the sales quantity is 10 and the minimum selling price is 10,000 won, the seller can expect a total sales amount of at least 100,000 won or more. If the cost is 9,000 won, the seller can expect to earn more than 10,000 won (100,000 won - 9,000 won * 10).

In a preferred embodiment, the group sales request includes the content and quantity of the goods or services to be sold, and may include at least one of sales start price, minimum sales price, and unit variation price.

The sales start voting unit 120 may determine the selling start price by adding the minimum selling price designated by the seller to the price multiplied by the maximum bid number and the unit variation price.

For example, if the maximum number of times to be touched is 5 (the total time is 60 minutes from the start to the end when the unit change time is 10 minutes), and the unit change price is 1,000 won (when the maximum discount rate is 50%), The minimum selling price is 5,000 won and 5,000 won (5 times * 1,000 won).

The user interface providing unit 130 starts a timer indicating the elapsed time of the sales start price and the unit change time, and starts the sales status, the pay status, and the sales discount status in real time through the graphical user interface, Lt; / RTI &gt;

The sales agency control unit 140 notifies the sales start price of the goods or the service, receives the purchase request of the purchaser terminal, waits for goods or services that have not been sold each time a preset unit change time elapses, The sales agent is carried out by discounting the discounted unit price and re-notifying.

The selling condition updating unit 150 executes at least one of the increase of the unit variation value and the decrease of the unit variation time. The sales condition updating unit 150 may update at least any one of an increase in the unit fluctuation price and a decrease in the unit fluctuation time when a case occurs in which the service ratio indicating the degree of progress of the sale exceeds the sales ratio indicating the progress of sales Can be executed. Other embodiments for variations in unit variability and unit variation time are omitted to avoid redundant description.

The sales agent notifying unit 160 notifies the buyer terminal that is not registered in the first buyer group among the buyer terminals connected to the first group sale to start selling the second group. For example, the first group sale refers to the first group sales of the Mth order, and the second group sales refers to the second group sales of the Mth order group sales.

Since the buyer terminal that can not purchase goods or services in the first group sale and is not registered in the first buyer group is a person who is willing to purchase the goods or services by participating in the second group sale, Notifying in advance is effective in promoting sales as well as obtaining a high advertising effect.

The group sales department 170 registers the buyer terminal that has issued the purchase request within the progress period of the first group sale as the first buyer group and the buyer terminal registered in the first buyer group after the first group sale ends Reassign sales price so that you can purchase goods or services at the lowest selling price of one group sale.

8 is a diagram showing a preferred embodiment of the group sales department of the present invention.

As shown in FIG. 8, the group sales department 170 includes a group production section 171, a minimum sales price determination section 173, and a re-appreciation provision section 175.

The group generating unit 171 registers the buyer terminals requested to purchase goods or services during the same-time group sales process as the same buyer group.

The minimum sales price determination unit 173 determines the lowest price among the purchases of the buyer terminals included in the same buyer group when the group sale end event occurs, as the group sale price. That is, when the sales of the group of the corresponding sales are ended, the minimum purchase price of the buyer of the sale is determined as the group sale price.

The re-admission decision unit 175 calculates the re-discounted price, which is the amount obtained by subtracting the group selling price from the purchase price purchased by the individual purchaser. The reimbursement may vary for individual buyers. This is because the purchase price of individual buyers is different.

FIG. 9 is an embodiment for explaining a case where group sales are performed twice in the group selling system of the present invention.

As can be seen from Fig. 9, when 10 merchandise is ordered to be sold to the seller terminal, the five merchandise can be divided into two orders to execute group sales.

In the first group sales, buyer terminal A purchased 9,000 won, B was 8,000 won, C was 7,000 won, and D was 6,000 won. However, since the minimum selling price of the first purchaser group is 6,000 won, the buyer terminals A, B, C, and D can buy the final purchase at 6,000 won.

In the second group sales, buyers bought E at 8,000 won, F at 7,000 won and G at 5,000 won. However, since the minimum selling price of the second purchaser group is 5,000 won, the buyer terminals E, F, and G can buy the final purchase at 5,000 won.

In summary, the group sales of the present invention can be divided into a plurality of times rather than ending one time. The multiple sales progression can maximize the advertising effect on the source of the seller to the buyer. This is because the frequency of exposure to buyers increases.

Also, according to the present invention, the first group sale price and the second group sale price may be different from each other. This dynamic price fluctuation can be of great interest to the buyer, thus promoting the sales of the product as well as inducing the advertisement effect on the source of the seller.

<Modified embodiment of group sales price>

In another embodiment, the group sale price in the same group of the present invention may be at least two. For example, in the first purchaser group of FIG. 9, the buyer terminals A and B reassign 2,000 won and 1,000 won, respectively, to present a first final purchase price of 7,000 won, and buyer terminals C and D receive 1,000 won and 0 won, respectively The second final purchase price of KRW 6,000 can be presented. Since the method of always sharing the minimum purchase price within the group to all of them may inevitably lower the interest in the sales method, the present invention can use the differential re-acceptance method like this.

In another embodiment, the present invention can provide a special discount only to the purchaser terminal purchased at the minimum purchase price within the same group. That is, in FIG. 9, there is a problem that the buyer terminals D and G do not receive any re-appreciation even though they are the purchasers of the minimum purchase price of the corresponding buyer. Therefore, in this case, the present invention can provide a special re-discounted price only to the buyer terminals D and G in this case. For example, buyer terminal D can reassign to 5,000 won instead of 6,000, and buyer terminal G can reassign to 4,000 won instead of 5,000.

In another embodiment, the present invention may provide a special discount to a purchaser terminal that made a purchase request first in the same group. Such a special discount is, for example, compensation for promoting sales by making a purchase decision as soon as possible.

<Advertising promotion method and advertisement promotion system through group sales>

Another aspect of the present invention provides an advertisement promotion method and an advertisement promotion system for a seller through group sales as described above.

In other words, the sales of the seller are practically performed through the group sale as described above.

The group sales method of the present invention is designed to attract a high interest from a buyer, so buyers are very focused on selling the group. For example, the group sales method of the present invention dynamically changes the unit variation time or unit variation value according to the traffic, the service ratio, and the sales ratio, and sells the N commodities divided into the M series, thereby basically inducing the buyer's interest . Therefore, it is to promote the seller through this.

In order to achieve the above object, the present invention may further include a seller advertisement unit.

Although not shown, the seller advertisement unit may be included in the group sales server 100 of FIG.

The seller advertisement unit may start the advertisement advertisement information of the seller through the user interface providing unit while the sales agency control unit proceeds the group sale. The advertising promotional material may include information about the seller's name, phone number, location, sales item, and the like.

<Estimation of advertising cost by increasing traffic>

The group sales server of the present invention may further include an advertisement cost calculating unit for calculating an advertisement cost of the advertisement for the seller.

In a preferred embodiment, the advertisement cost calculating unit may calculate the advertisement cost in proportion to an increase in traffic of a buyer terminal accessing a site for group sales. The calculated advertising costs may be billed to the seller terminal in the future.

In another embodiment, the advertisement cost calculation unit may calculate the advertisement cost in proportion to the number of the buyer terminals that have transmitted the purchase request.

<Ad serving during group sales>

The group sales server of the present invention may further include an advertisement execution unit for displaying an advertisement during the group sales proceeding.

The group sales of the present invention can induce a high concentration of attention to the buyer terminal and can be targeted advertisement related to the sale item, and thus can be a highly efficient advertisement medium. Therefore, the advertisement executive unit of the present invention can display a predetermined advertisement through the user interface providing unit during the group sales process. The advertisement to be displayed may be received from the seller, but in other embodiments, it may be an advertisement for goods related to the sale item.

&Lt; Embodiment of selling method >

In another embodiment, the present invention can distinguish between a tenderer group and a buyer group. During the sales event, the bidders are collected and stored as a group of bidders. When a sales end event occurs, a buyer terminal to be approved for purchase is determined among the bidders group and stored as a buyer group. Specifically, it is as follows.

First, when the sales event is started, the group sales server notifies the sales start price of the goods or services provided by the seller terminal. The group sales server re-informs the sales start price by fluctuating by the preset unit change price when the predetermined unit change time elapses.

The buyer terminal can accept the purchase request to the group sales server. Since the price is disclosed, the purchaser terminal can receive a purchase request by simply showing a will display whether or not to purchase the goods at the announced price, for example, by clicking on the purchase icon. On the other hand, when a plurality of goods or services are to be purchased, the purchase request may include the quantity of goods or services.

The group sales server receives the purchase request and registers the buyer terminal as a tenderer group. The group sales server stores the information on the purchase quantity, the purchase price, and the purchaser terminal in the tenderer group database.

Next, when a predetermined group sales termination event occurs (for example, sales time lapse), the reception of the purchase request is stopped and the bidder group is confirmed. The group sales server selects some (or all) buyer terminals to approve purchase among the buyer terminals registered in the tenderer group and registers them as a buyer group.

The selection condition of the buyer group may be various embodiments. In one embodiment, the group sales server may select a buyer group in the order of higher purchase price among buyer terminals included in the tenderer group. For example, if the price of three products increases continuously after the start of sales, the sales start price is 1 in 5,000 won, then 1 in 6,000 won, 1 in 7,000 won, 1 in 8,000 won, And one person per 10,000 won purchase request, the group sales server can select three buyer terminals that have requested purchase for 8,000 won, 9,000 won, and 10,000 won as the buyer group. In this case, all three buyer terminals included in the buyer group can purchase goods at the group sale price of 8,000 won as in the other embodiments.

As described above, in the embodiment of the sales method, there may be a buyer terminal that can not actually purchase even if a purchase request is transmitted. Even if a purchase request is made, the buyer terminal may not be able to actually purchase. Therefore, after the purchase request, the buyer terminal continuously accesses the site provided by the group sale server and watches for the change in the selling price. Therefore, it is possible to maintain a high site connection rate.

In particular, according to the embodiments of the present invention described above, the selling price of the present invention can be repeatedly increased and decreased like a stock price. Therefore, the buyer terminal basically has a great interest in the fluctuation of the selling price. Moreover, since the purchase can not be successful if the purchase request is not made to the buyer group even if the purchase request is made, the buyer terminal continuously monitors the change of the selling price by accessing the site. In some cases, the buyer terminal may cancel its purchase request and send a new purchase request.

As a result, the group sales method of the present invention has an effect of continuously attracting high interest from the beginning to the end of sale.

High interest in the product or service naturally leads to high advertising effectiveness. Therefore, the seller can reduce the profit by lowering the price, and the advertisement effect according to the target advertisement can be obtained. In addition, since the preference for the product or service is high, advertising for the related product can be easily performed.

The group sales server of the present invention can charge the advertisement cost to the seller based on the traffic of the site during sales of the corresponding goods or services. You can also advertise information about the seller or information about the merchandise on the site during the sale, and then charge the advertising costs.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (9)

delete delete delete delete A seller terminal for requesting group sales for N (N is an integer equal to or greater than 1) pieces of goods or services;
A group sales server for selling the N goods or services through at least M (M is an integer equal to or greater than one) group sales event; And
And a plurality of buyer terminals for purchasing the goods or services through the group sales server,
The group sales server
An agent request reception unit for receiving a group sales request for goods or services of the seller;
The sales price of the goods or service is announced, the purchase request of the purchaser terminal is received, and the goods or services not sold are paid every time the predetermined unit change time elapses, and at the same time, A sales agency controller for selling the first group in a known manner; And
The buyer terminal that has issued the purchase request within the progress period of the first group sale is registered as the first buyer group and the buyer terminal registered in the first buyer group after the end of the first group sale is the lowest sale price of the first group sale A group sales department sharing the lowest purchase price of the same buyer group by re-selling the sale price so that the goods or services can be purchased,
The group sales server
Further comprising a sales condition updating unit for increasing the unit change time and reducing the unit change price when the sales ratio is less than the sales ratio indicating the degree of progress of the sales,
Wherein the selling ratio is a value obtained by dividing the current sales quantity by the total quantity of the goods or services to be sold, and wherein the selling rate is a value obtained by dividing the selling price Group sales system of goods or services. delete delete The method of claim 5, wherein
Wherein the group sales server further comprises a group sales notification unit for notifying a buyer terminal that is not registered in the first purchaser group among the buyer terminals connected to the first group sale,
A group sales system for goods or services that share a minimum selling price within a buyer group. The method of claim 5, wherein
The group sales server
And a selling start determining unit for determining a selling start price by adding a price obtained by multiplying a minimum selling price designated by the seller by a maximum selling number and a unit selling price,
A group sales system for goods or services that share a minimum selling price within a buyer group.

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