KR101718078B1 - Method for calculating performance index of contents and apparatus thereof - Google Patents

Abstract

A method of calculating the performance index of content and a terminal for performing the same are provided. The method of calculating the performance index of content according to an embodiment includes a step of obtaining an exposure time for content, a step of obtaining a consumption time corresponding to a selection input for the content; and a step of calculating the performance index of the content based on the exposure time and the consumption time. So, it is possible to calculate efficiency to an expectation space.

Description

[0001] METHOD FOR CALCULATING PERFORMANCE INDEX OF CONTENT AND APPARATUS THEREOF [0002]

The following embodiment relates to a method of calculating an evaluation index of content and an apparatus for performing the evaluation index.

Click Through Ratio (CTR) is a widely used indicator for post-quality or performance evaluation in not only ad space, but also posting on websites and timeline services on the Internet.

However, existing CTRs have the disadvantage that they only reflect immediate clicks at the time of exposure. Several complementary indicators have been proposed to supplement this. Examples include using time to stay, not using clicks, or clicking on different paths after exposure, as well as clicking at the time of the exposure.

When this CTR is used as a content evaluation index on the timeline, there are some problems when applying the same method applied in the area of the advertisement.

First, when considering only the number of exposures, it is not possible to consider exposure time. In a mobile environment, exposure time is a very important factor in that contents on the timeline are exposed and scrolled in a matrix form.

Second, if only 'click' is considered, there is no consideration of staying time after clicking, and there is insufficient consideration of 'valid click', so it is difficult to correct for accidental click.

Finally, there is a problem that the bias of the content exposure amount and the consumption amount depending on the exposure position can not be properly solved.

According to the embodiment, an attempt is made to calculate the efficiency of the content output through the display of the terminal, which is an evaluation index of content through IRF (Immediate Relevance Feedback), in the timeline environment of the mobile app.

Obtaining an exposure time and an exposure position for the content; Obtaining a consumption time corresponding to a selection input for the content; And a step of calculating an evaluation index of the content based on the exposure time and the consumption time.

In one aspect, the evaluation index may correspond to the consumption time with respect to the exposure time at the exposure position.

In another aspect, the step of acquiring the exposure position and the exposure time comprises: displaying at least a portion of a plurality of contents in response to a scroll input of a user; And increasing the exposure time of the at least a portion of the content.

In another aspect, the displaying step may include displaying a portion of the template in which the plurality of contents are arranged in a matrix form.

In another aspect, the step of acquiring the consumption time includes: acquiring a first time for selecting any one of a plurality of contents; Displaying details of the selected content; Obtaining a second time at which the selected content is deselected; And determining the consumption time based on a difference between the first time and the second time.

In yet another aspect, the exposure time and the consumption time may be measured by a user terminal.

In yet another aspect, the step of calculating the evaluation index may include calculating exposure efficiency of the content based on the exposure time; Calculating consumption efficiency of the content based on the consumption time; And calculating the efficiency relative to the expected space using the consumption efficiency and the exposure efficiency.

In another aspect, the step of calculating the exposure efficiency may include calculating an exposure time expectation value for contents at the same exposure position of the content; And calculating the exposure efficiency of the content using the exposure time and the exposure time expectation value.

According to another aspect of the present invention, the step of calculating the consumption efficiency includes: calculating a consumption time expectation value for contents at a level similar to the content; And calculating the consumption efficiency of the content using the consumption time and the consumption time expectation value.

According to the embodiment, it is possible to calculate the efficiency with respect to the expected space, which is an evaluation index of the content through the IRF (Immediate Relevance Feedback), in the timeline environment of the mobile app with respect to the contents output through the display of the terminal.

The calculated efficiency compared to the expected space can be used to determine the content of the clicks in the timeline but not the expected number of clicks because it considers the location of the exposure.

FIG. 1 is a diagram illustrating a system environment for performing an evaluation index calculation method for contents according to an exemplary embodiment of the present invention.
2 is a diagram illustrating a screen of an application in which contents are provided, according to an exemplary embodiment of the present invention.
3 is a diagram for explaining cards constituting contents in one embodiment.
4 is a flowchart of a method of calculating an evaluation index of content in one embodiment.
5 is a diagram for explaining the concept of consumption time of contents in one embodiment.
Figure 6 is a diagram for explaining the same level and location of contents in one embodiment.
7 is a flowchart related to a case where an evaluation index is calculated by a terminal in one embodiment.
8 is a flowchart related to a case where an evaluation index is calculated by a server in an embodiment.
9 is a block diagram for explaining a configuration of a terminal that performs a method of calculating an evaluation index of content according to an embodiment.

In the following, embodiments will be described in detail with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

Various modifications may be made to the embodiments described below. It is to be understood that the embodiments described below are not intended to limit the embodiments, but include all modifications, equivalents, and alternatives to them.

The terms used in the examples are used only to illustrate specific embodiments and are not intended to limit the embodiments. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this embodiment belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. In the following description of the embodiments, a detailed description of related arts will be omitted if it is determined that the gist of the embodiments may be unnecessarily blurred.

1 is a diagram illustrating a system environment in which an evaluation index calculation method of contents according to an embodiment is performed. Referring to FIG. 1, a system environment according to one embodiment may include a network 50, a user terminal 110, and a server 130.

The network 50 may be any suitable network such as, for example, the Internet, intranets, extranets, wide area networks (WANs), local area networks (LANs), wired networks, wireless networks, And may include any combination of two or more of the networks.

The user terminal 110 may be, for example, a terminal, a personal computer, a tablet computer, a smart phone, a personal digital assistant (PDA), a wearable device, Can be implemented.

The server 130 may be, for example, a single server computer or similar system, or a plurality of servers arranged in one or more server banks or other arrangements. The server 130 may be in a single facility, or it may be a server "cloud " distributed across many different geographic locations.

The user terminal 110 may download and install an application provided from the server 130 through the network 50. The application may perform a method of calculating an evaluation index of content according to an embodiment.

As the application is performed, content related to various topics may be played at the user terminal 110. [ Various types of user interface (UI) can be provided through the touch screen or the like in the user terminal 110 together with the playback of the content.

An example of a screen provided by the user terminal 110 provided with the application provided from the server 130 will be described with reference to FIG.

2 is a view showing a main screen of an application in which a method of calculating an evaluation index of contents according to an embodiment is performed.

Referring to FIG. 2, a main screen of an application displaying a plurality of stories 210, 220, 230, and 240 is shown.

Here, 'story' refers to various predetermined topics. For example, in the screen of FIG. 2, it is necessary to say, "Do not give in to the same new employee as me," "The most horrifying Story "," How to enjoy nature properly ", and" There is a hidden game in Android "and so on.

A story can be composed of a plurality of pages related to an object to be handled by the story. The subject of the story may be for various fields such as humanities, social sciences, philosophy, travel, culture, history, economy, medicine, literature, IT, shopping, and comics, .

Hereinafter, each page constituting one story will be referred to as a " card ". One card may be a different kind of content, for example, a still image, a moving image, a video clip, and the like. For example, when the story 210 is composed of six cards, the first card to the third card are still images, the fourth card is a 20 second video, the fifth card is a three second video clip, The card can be a still image. Also, one card may be the same kind of content.

(E.g., an interactive video card) corresponding to any one of a plurality of cards generated corresponding to a predetermined theme based on the user interaction according to an exemplary embodiment.

A plurality of cards included in each of the plurality of stories 210, 220, 230, and 240 may be displayed on the screen in response to the user's selection when the story is selected through the user interface.

A plurality of cards included in the story 230 may be displayed on the display of the user terminal when the story 230 is selected through the user interface among the plurality of stories 210, 220, 230, and 240 displayed on the screen.

3 is a diagram for explaining cards constituting contents in one embodiment.

In the embodiment, a plurality of cards are displayed on the screen when any one story is selected in the application.

Referring to FIG. 3, a first card 310, a second card 320, and a third card 330 included in one story 300 are shown. At this time, the first card 310, the second card 320, and the third card 330 may be those created or edited with respect to the story 300. For example, the first card 310 and the second card 320 may be still images, and the third card 330 may be a moving image. In an embodiment, a larger number of cards may be included.

The first card 310, the second card 320 and the third card 330 may be reproduced by touching or dragging the user to the touch display (or touch screen) of the user terminal, And can be sequentially reproduced according to time.

At this time, the first card 310, the second card 320, and the third card 330 may include user feedback 311, 321, and 331. In addition, the first card 310, the second card 320, and the third card 330 may include music or various other visual effects. The user feedback 311, 321, and 331 may include a user comment, a predetermined comment, an icon, an icon, and the like created by a plurality of users installing an application on which the moving picture control method according to an embodiment is performed, Stamps, and the like. 320 may include user feedback created for each card 310, 320, 330, and may further include user feedback corresponding to the entire story 300.

For example, when an application operates offline, user feedbacks 311, 321, and 331 created on-line are downloaded together and user feedbacks 311, 321, and 331 for the cards 310, ) It is also available for viewing.

4 is a flowchart of a method of calculating an evaluation index of content in one embodiment.

In step 410, the terminal obtains the exposure time and the exposure position for the content.

The exposure time of the content relates to the time when the content is displayed on the screen of the terminal. For example, the terminal can cumulatively count the time displayed for each content. The terminal may display at least some of the plurality of contents in response to a scroll input of the user, and may count the displayed contents with increasing exposure time.

The exposure position of the content relates to the position where the content is displayed on the screen of the terminal. For example, when contents are exposed in a 2x2 matrix form in the terminal, the upper left corner, the upper right corner, the lower left corner, and the lower right corner may all be different exposure positions.

In the embodiment, when displaying contents on a screen in a terminal, a part of a template arranged in a matrix form for a plurality of contents, for example, in a form of a plurality of rows in two columns, Can be displayed.

According to Equation (1), it can be assumed that the exposure time e _{cid , t} of the content i that can be acquired at the time point of time t in the exposure time of the content obtained according to the embodiment is in accordance with a Gaussian normal distribution have.

In step 420, the terminal obtains the consumption time corresponding to the selection input for the content.

When the user receives a selection input for the content displayed on the terminal, the user can display the details (cards) included in the content. The time when the details contained in the content are displayed on the terminal .

For example, the terminal may acquire a first time for selecting any one of a plurality of contents and display the details of the selected contents, and may count the time for displaying the details based on the first time have. Thereafter, the terminal obtains the second time corresponding to the operation of releasing the selection of the selected contents, for example, moving to the link included in the detailed contents, terminating the application, turning off the screen of the terminal, Based on the difference between the first time and the second time, the consumption time can be determined.

According to the embodiment, the consumption time of the content acquired by the terminal is normally distributed as shown in Equation 2 below.

According to Equation (1), it can be assumed that the exposure time c _{cid , t} of the content i that can be acquired at the time point _t is in accordance with the Gaussian normal distribution.

In step 430, the terminal calculates an evaluation index of the content based on the exposure time and the consumption time.

In the embodiment, the exposure efficiency and the consumption efficiency are calculated using the exposure time and the consumption time of the content, and the efficiency relative to the expected space, which is the evaluation index, can be calculated by using the calculated exposure efficiency and the consumption efficiency.

In order to calculate the exposure efficiency and the consumption efficiency of the content, the expected value of the contents belonging to the comparison group at a level similar to the expected value of the content (exposure time and consumption time) can be calculated and compared. Equation (3) can be used for this.

Efficiency of the consumption of time and the exposure time of the content f i (x _i) may be represented by the relative percentage of the expected value of the content of (cid) belonging to the control group (G _j) of the same level as content i.

In the embodiment, to calculate the exposure efficiency for the exposure time, the exposure time expectation value may be calculated for the content exposure time e _i and other contents exposed to the same exposure position P _l as the content. The exposure time expected value E _Pl calculated for the contents at the same exposure position as the contents is expressed by Equation 4 below.

Also, the exposure efficiency can be obtained using the equation (3).

Exposure efficiency (fl (e _i)) may appear as a relative ratio of the exposure time, _i e the content of the exposure time, the expected value E _Pl.

In another embodiment, in order to calculate the energy efficiency for the consumed time, consumption time of the content c and _i, the time consumption expected values for the contents similar to the level L i _k is the content C _Lk can be calculated. The expectation value of the consumption time of contents similar to the content i is expressed by Equation (6) below.

For example, content at a similar level may be associated with various criteria that have the same content length as content i , belong to the same category, have the same topic, or are of the same type (e.g., text, image, May refer to content belonging to the same group as content i .

In order to obtain the consumption efficiency, Equation (3) can be used to express the consumption efficiency as shown in Equation (7).

Consumption efficiency f ( c _i ) May be expressed as a relative ratio of the exposure time c _i of the content to the consumption time expectation value C _Lk .

An evaluation index can be calculated for the content i at a specific time point t , which can be expressed by Equation (8).

Evaluation index of expected space-effective content i g (i, t) is, the exposure efficiency at each exposure position at the time _{t (f l (e i)} ) integrated exposure efficiency versus energy efficiency obtained by adding all of the (f (c _i )).

In this case, since it is assumed that each of the exposure time and the consumption time follows a Gaussian distribution, the conjugate prior may be used as a Gaussian distribution to estimate a MAP (maximum a posteriori), or finally g ( i , t ) (Binomial) distribution and estimate the maximum a posteriori estimation (MAP) following the Beta conjugate prior.

In an embodiment, the efficiency with respect to the expected space, which is an evaluation index, can be calculated for each of the contents included in the template, and the terminal can sort the contents displayed on the terminal according to the evaluation index. For example, the server arranges the contents included in the template according to the evaluation index, and the terminal can receive the template and display it on the terminal.

5 is a diagram for explaining the concept of consumption time of contents in one embodiment.

In an exemplary embodiment, the content 510 may be displayed in a matrix form, and other content may be displayed corresponding to the scrolling of the user. In response to the content displayed in real time, the terminal may count the exposure time .

In an embodiment, when a user's selection input is detected with respect to the content 501, the terminal can display the details 502 included in the content 501 on the terminal. When the terminal senses a selection input for the content 501, the terminal can start counting the consumption time for the content 501. [

The details 502 may correspond to the cards described above, and include different cards for each content, and the number of cards included may also be different for each of the contents. Each of the displayed cards corresponds to one of the details 502, and the terminal can display the next or previous card corresponding to the scroll or specific input of the user. In an embodiment, the terminal can continuously count the consumption time while displaying any one of the details 502.

At least one card included in the details 502 may include a link 503. The embodiment may not include any link at all. For example, when the user makes a selection input to the link 503, the terminal can display the website 504 or the like corresponding to the link 503 on the terminal. At this time, the terminal can determine that the selection input for the content 501 is released, and can stop counting the consumption time of the content 501.

In the embodiment, when the Web site 504 is terminated and the details 502 are displayed again, the terminal can accumulate the consumption time for the content 501. FIG. Alternatively, if the detailed contents 502 are not displayed again such as continuously displaying the website 504, the counting of the consumption time for the contents 501 can be continuously stopped.

In another embodiment, regardless of which of the detailed contents 502 is displayed, when the detail content 502 is displayed and then returned to the screen 510, the selection input for the content 501 is released And the counting of the consumption time for the contents 501 can be stopped.

The consumption time can be measured for each content including the above-described method.

Figure 6 is a diagram for explaining the same level and location of contents in one embodiment.

6 (a) shows a screen 610 displaying contents corresponding to the same level, and FIGS. 6 (b) and 6 (c) show screens 620 to 640 ).

In the embodiment, the consumption time expectation value of the contents corresponding to the same level as the contents can be calculated in order to measure the consumption efficiency with respect to the contents.

In the embodiment of FIG. 6 (a), the contents 601 may correspond to contents corresponding to the same level. As described above, the contents at the same level mean contents identical to the contents with respect to at least one criterion including the length of the contents, the category, and the criterion including the topic.

The contents 501 of FIG. 6 (a) can correspond to contents at a similar level based on the same category. In order to measure the consumption efficiency of the contents of the recommendable course recommendation, Quot; drive course " can be measured. For example, one template includes many contents including contents 601, and the same level of contents other than the contents 501 displayed in the drawings may be included in the template which is not displayed on the screen 610.

In another embodiment, in order to measure the exposure efficiency with respect to the content, the exposure time expectation value may be calculated with respect to the content at the same position as the content.

In the embodiment of FIG. 6B, the contents 602 and 603 may correspond to contents at the same position displayed on each of the screens 620 and 630 of the terminal corresponding to scrolling input from the user. When the user scrolls the screen 620 or 630 of the terminal in the up and down direction to select the content, the contents 602 and 603 are displayed in the upper left and lower right positions in the screens 620 and 630, Can be displayed. In an embodiment, the contents 602 may correspond to contents at the same position that are exposed at different times on the display of the terminal according to the scrolling of the user.

For example, in the case of the 2x2 matrix, the upper left corner, the upper right corner, the lower left corner, and the lower right corner are all located at different exposure positions in a matrix format template .

For example, in order to measure the exposure efficiency of the content of the recommendation of a good course recommendation, the exposure time of the content of the same position, 'should not you hire a new employee like me?' Can be measured.

6 (c), the content 604 in the screen 640 and the content 605 in the screen 650 are displayed at different positions, but when the contents contained in the same area are located at the same position . ≪ / RTI > The screen 640 and the screen 650 are screens displayed at different points of time. The content included in each template is different, but the content 604 and the contents (for example, 605 are equally exposed at the first position, the content 604 and the content 605 may correspond to the contents at the same position. The contents at the same position may include contents exposed at the same position in various areas such as various menus and categories as shown in FIG. 6 (c). Accordingly, in order to measure the exposure efficiency of the content 604, the exposure time of the content 605 which is co-located with the content 604 can be measured.

7 is a flowchart related to a case where an evaluation index is calculated by a terminal in one embodiment.

In step 701, the terminal can acquire the exposure time, the exposure position, and the consumption time of the content.

In an embodiment, when displaying contents on a screen, a terminal displays a plurality of contents in a matrix form, for example, a part of a template arranged in two rows in a plurality of rows is displayed on a scroll of a user Can be displayed correspondingly.

The terminal acquires the time and position at which the content is displayed on the screen of the terminal. For example, the terminal can cumulatively count the time displayed for each content.

In the embodiment, when the terminal receives the selection input for the contents displayed on the terminal from the user, it can display the details (cards) included in the contents. The time when the details contained in the contents are displayed on the terminal Can be counted.

For example, the terminal acquires the location where the content of one of the plurality of contents is output and the first time selected, and displays the details of the selected content. The time of displaying the details on the basis of the first time Can be counted. Thereafter, the terminal obtains the second time corresponding to the operation of releasing the selection of the selected contents, for example, moving to the link included in the detailed contents, terminating the application, turning off the screen of the terminal, Based on the difference between the first time and the second time, the consumption time can be obtained.

In step 702, the terminal may calculate the expected time-to-live value of the contents at the same position and the consumption time expectation value of the contents at the similar level.

In order to calculate the exposure efficiency and the consumption efficiency of the content, the expected value of the contents belonging to the comparison group at a level similar to the expected value of the content (exposure time and consumption time) can be calculated and compared.

In order to calculate the exposure efficiency with respect to the exposure time, the exposure time expected value can be calculated for the exposure time according to the content-based exposure position and other contents exposed to the same exposure position as the content.

In order to calculate the consumption efficiency with respect to the consumption time, the consumption time of the content and the consumption time expectation value of the contents at a level similar to the content can be calculated. For example, content at a similar level may refer to content belonging to the same group as the content for various criteria such as having the same content length as the content, belonging to the same category, or having the same topic.

In step 703, the terminal can calculate the exposure efficiency and the consumption efficiency of the content.

In an embodiment, the exposure efficiency may be expressed as a relative ratio of the exposure time of the content to the exposure time expectation value, and the consumption efficiency may be expressed as a relative ratio of the exposure time of the content to the consumption time expected value.

In step 704, the terminal may calculate the efficiency versus expected space.

It is possible to calculate the efficiency relative to the expected space, which is the evaluation index, by using the exposure efficiency and the consumption efficiency calculated using the exposure time and the consumption time of the contents.

In the embodiment, the evaluation index is calculated for the content at a specific point in time. The efficiency relative to the expected space, which is the evaluation index of the content, can be expressed by the consumption efficiency with respect to the integrated exposure efficiency, have.

In step 705, the terminal may transmit the calculated expected space efficiency to the server.

In step 706, the server may align the template.

In an embodiment, the server may determine the sort order of the contents in the template based on the efficiency relative to the expected spacing, which is the received metric. For example, a template can be determined in order from highest to lowest in the order in which the metrics are ranked.

In step 707, the server may send the aligned template to the terminal.

In step 708, the terminal may display the received template on the screen of the terminal. In an embodiment, the template may be received via an application installed in the terminal, and when executing the application at the terminal, the contents may be displayed according to the received template.

8 is a flowchart related to a case where an evaluation index is calculated by a server in an embodiment.

In step 801, the terminal can acquire the exposure time, the exposure position, and the consumption time of the content.

In an embodiment, when displaying contents on a screen, a terminal displays a plurality of contents in a matrix form, for example, a part of a template arranged in two rows in a plurality of rows is displayed on a scroll of a user Can be displayed correspondingly.

The terminal acquires the position and time at which the content is displayed on the screen of the terminal. For example, the terminal can cumulatively count the time displayed for each content according to the exposure position.

In the embodiment, when the terminal receives the selection input for the contents displayed on the terminal from the user, it can display the details (cards) included in the contents. The time when the details contained in the contents are displayed on the terminal Can be counted.

For example, the terminal obtains the position at which one of the plurality of contents is output and the first time selected, and displays the details of the selected contents, and displays the details based on the first time Time can be counted. Thereafter, the terminal obtains the second time corresponding to the operation of releasing the selection of the selected contents, for example, moving to the link included in the detailed contents, terminating the application, turning off the screen of the terminal, Based on the difference between the first time and the second time, the consumption time can be obtained.

In step 802, the terminal may calculate the exposure time expectation value of the contents at the same position and the consumption time expectation value of the similar level contents.

In order to calculate the exposure efficiency and the consumption efficiency of the content, the expected value of the contents belonging to the comparison group at a level similar to the expected value of the content (exposure time and consumption time) can be calculated and compared.

In order to calculate the exposure efficiency with respect to the exposure time, the exposure time expected value can be calculated for the exposure time according to the content-based exposure position and other contents exposed to the same exposure position as the content.

In order to calculate the consumption efficiency with respect to the consumption time, the consumption time of the content and the consumption time expectation value of the contents at a level similar to the content can be calculated. For example, content at a similar level may mean content belonging to the same group as the content for various criteria such as having the same content length as the content, belonging to the same category, or having the same topic.

In step 803, the terminal may transmit the acquired exposure time and consumption time, the exposure time expectation value, and the consumption time expectation value to the server.

In step 804, the server can calculate the exposure efficiency and the consumption efficiency of the content.

In an embodiment, the server may store the process for calculating exposure efficiency and consumption efficiency, and calculating an evaluation index of the content.

The exposure efficiency and the consumption efficiency can be calculated according to the processes stored in the server. The exposure efficiency may be expressed as a relative ratio of the exposure time of the content to the expected exposure time, and the consumption efficiency may be expressed as a relative ratio of the content exposure time to the expected consumption time.

In step 805, the server may calculate the efficiency versus expected space.

It is possible to calculate the efficiency relative to the expected space, which is the evaluation index, by using the exposure efficiency and the consumption efficiency calculated using the exposure time and the consumption time of the contents.

In the embodiment, the evaluation index is calculated for the content at a specific point in time. The efficiency relative to the expected space, which is the evaluation index of the content, can be expressed by the consumption efficiency with respect to the integrated exposure efficiency, have.

In step 806, the server may align the template.

In an embodiment, the server may determine the sort order of the contents in the template based on the efficiency relative to the expected spacing, which is the received metric. For example, a template can be determined in order from highest to lowest in the order in which the metrics are ranked.

In step 707, the server may send the aligned template to the terminal.

In step 708, the terminal may display the received template on the screen of the terminal. In an embodiment, the template may be received via an application installed in the terminal, and when executing the application at the terminal, the contents may be displayed according to the received template.

Although not shown, a method for calculating an evaluation index of contents according to the present invention is a method for calculating an evaluation index of a content by calculating an exposure efficiency and a consumption efficiency after obtaining an exposure time and a consumption time at a terminal, May be performed in the calculating embodiment.

9 is a block diagram illustrating a terminal according to an embodiment.

9, a terminal 900 includes a processor 910, a memory 920, a display 930, and a sensor 940. Processor 910, memory 920, display 930, and sensor 940 may communicate with each other via bus 950.

The processor 910 may include at least one of the devices described above with respect to Figures 1-8, or may perform at least one of the methods described above with respect to Figures 1-8. The processor 910 can execute the program and control the terminal 900. [ The program code executed by the processor 910 may be stored in the memory 920. [

In an embodiment, the processor 910 may obtain the exposure time, the exposure position and the consumption time for the content, and calculate the evaluation index of the content based on the exposure time, the exposure position, and the consumption time. In order to calculate the evaluation index, the exposure efficiency of the content is calculated based on the exposure time, the consumption efficiency of the content is calculated based on the consumption time, the efficiency relative to the expected space, which is the evaluation index, is calculated using the consumption efficiency and the exposure efficiency can do.

The terminal 900 is connected to an external device (for example, a personal computer or a network) via an input / output device (not shown) and can exchange data.

The display 930 can display a template containing contents and can reproduce image data stored in a specific area of the memory 920. [ The sensor 940 may receive the user's input in a well-known manner (e. G., A manner of converting the optical image into an electrical signal, etc.). The display 930 and the sensor 940 are separately configured for convenience of explanation. However, the display 930 and the sensor 940 may be integrally formed in the form of a touch display or the like.

The terminal 900 can be a variety of electronic devices such as mobile devices, smart phones, PDAs, tablet computers, laptop computers, mobile devices, personal computers, tablet computers, computing devices such as netbooks or security devices for television, smart television, Electronic systems.

The embodiments described above may be implemented in hardware components, software components, and / or a combination of hardware components and software components. For example, the devices, methods, and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, such as an array, a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced. Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

Obtaining an exposure time and an exposure position for the content;
Obtaining a consumption time corresponding to a selection input for the content; And
Calculating an evaluation index of the content based on the exposure time, the exposure position, and the consumption time
Lt; / RTI >
The step of calculating the evaluation index includes:
Calculating exposure efficiency of the content based on the exposure time;
Calculating consumption efficiency of the content based on the consumption time; And
Calculating the efficiency relative to the expected space using the consumption efficiency and the exposure efficiency
/ RTI >
Method of calculating evaluation index of contents.
The method according to claim 1,
The evaluation index
The exposure time corresponding to the consumption time with respect to the exposure time at the exposure position,
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the obtaining of the exposure position and the exposure time comprises:
Displaying at least some of the plurality of contents in response to a scroll input of the user; And
Increasing the exposure time of the at least some content
/ RTI >
Method of calculating evaluation index of contents.
The method of claim 3,
Wherein the displaying comprises:
Displaying a part of the template in which the plurality of contents are arranged in a matrix form
/ RTI >
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the step of acquiring the consumption time comprises:
Obtaining a first time for selecting any one of a plurality of contents;
Displaying details of the selected content;
Obtaining a second time at which the selected content is deselected; And
Determining a consumption time based on a difference between the first time and the second time;
/ RTI >
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the exposure time and the consumption time are measured by a user's terminal,
Method of calculating evaluation index of contents.
delete The method according to claim 1,
The step of calculating the exposure efficiency includes:
Calculating an exposure time expectation value for contents at the same exposure position as the exposure position of the content; And
Calculating exposure efficiency of the content using the exposure time and the exposure time expectation value
/ RTI >
Method of calculating evaluation index of contents.
9. The method of claim 8,
Wherein the step of calculating an exposure time expectation value for contents at an exposure position that is the same as the exposure position of the content,
Calculating an average time of each of the contents at a position exposed simultaneously with the content;
/ RTI >
Method of calculating evaluation index of contents.
9. The method of claim 8,
Wherein the step of calculating the exposure efficiency of the content using the exposure time and the exposure time expectation value comprises:
Calculating a relative ratio of the exposure time to the expected exposure time value
/ RTI >
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the step of calculating the consumption efficiency comprises:
Calculating a consumption time expectation value for contents at a level similar to the contents; And
Calculating the consumption efficiency of the content using the consumption time and the consumption time expected value
/ RTI >
Method of calculating evaluation index of contents.
12. The method of claim 11,
Wherein the step of calculating a consumption time expectation value for contents at a level similar to the contents includes:
Calculating an average of consumption time for each of contents at a level similar to the contents;
/ RTI >
Method of calculating evaluation index of contents.
12. The method of claim 11,
Wherein the step of calculating the consumption efficiency of the content using the consumption time and the consumption time expected value comprises:
Calculating a relative ratio of the consumption time to the consumption time expected value
/ RTI >
Method of calculating evaluation index of contents.
12. The method of claim 11,
Content similar in level to the above-
Which is the same content as the content with respect to at least one criterion including a length, a category, and a topic of the content,
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the step of calculating the efficiency relative to the expected space using the consumption efficiency and the exposure efficiency comprises:
Calculating a relative ratio of the consumption efficiency to an integrated exposure efficiency that adds all the exposure efficiencies at the respective exposure positions
/ RTI >
Method of calculating evaluation index of contents.
The method according to claim 1,
Wherein the exposure time and the consumption time are assumed to be in accordance with a Gaussian distribution,
Method of calculating evaluation index of contents.
The method according to claim 1,
Based on evaluation indices for a plurality of contents included in the template, sorting the plurality of contents
≪ / RTI >
Method of calculating evaluation index of contents.
A computer program stored on a medium for executing the method of any one of claims 1 to 6 and 8 to 17 in combination with hardware.
A display for outputting contents;
A sensor for sensing an input to the display;
Memory; And
A processor for performing an evaluation index calculation method of contents stored in the memory,
Lt; / RTI >
The processor comprising:
Obtaining an exposure time for the content and a consumption time corresponding to the selection input for the content,
An evaluation index of the content based on the exposure time, the exposure position, and the consumption time,
Calculating exposure efficiency of the content based on the exposure time,
Calculating consumption efficiency of the content based on the consumption time,
Calculating efficiency with respect to the expected space which is the evaluation index using the consumption efficiency and the exposure efficiency,
Terminal.
delete

Images