KR101593956B1 - Apparatus, method and system for providing advertisement at network connection environment - Google Patents

Abstract

An advertisement providing apparatus for providing advertisements in a network connection environment according to the present invention includes a database unit for storing a plurality of advertisement image frames, a web page frame included in an HTTP response message received from the web site server, And a switching controller for transmitting an HTTP response message including the generated transmission frame to the terminal. The advertisement server includes: a display unit for displaying the advertisement image frame;

Description

[0001] APPARATUS, METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT AT NETWORK CONNECTION ENVIRONMENT [0002]

The present invention relates to an apparatus, a method, and a system for providing advertisements in a network connection environment, and more particularly, to a network apparatus provided by a network company, And to a technique for providing the same.

As the utilization of the Internet increases, a web site provider such as a social network service (SNS) or an Internet portal site inserts various advertisement contents into a web page and provides the advertisement contents to a terminal. In addition, various algorithms for providing advertisement contents suitable for a user are utilized by providing personalized information and / or location information of the terminal user in providing the advertisement contents to the terminal.

In order to obtain the personal information of the user of the terminal, the user of the terminal registers the personal information in advance in the site. , It is required to check the personal information of the user who logs in, and it is not easy to directly check the location information of the terminal on the website server side.

When a user of a terminal surfs the web, generally, the user does not stay in a specific web site for a long time and moves to another web site. However, the advertisement provided may vary depending on the web site provider. In addition, since the advertisement provider has to conclude a separate advertisement contract for each website, it is ineffective in terms of advertisement effect.

In order to solve the above problems, an object of the present invention is to provide a system and method for selecting optimal advertisement contents using subscriber information and location information of a terminal through network equipment provided by a network provider, The present invention provides an apparatus, a method, and a system for providing an advertisement in a network connection environment, which can provide an optimized advertisement to a terminal user by transmitting the selected advertisement contents to a terminal in combination with web page information transmitted from a website server side .

According to another aspect of the present invention, there is provided an advertisement providing apparatus for providing an advertisement in a network connection environment, the advertisement providing apparatus comprising: a database unit storing a plurality of advertisement image frames; A frame generation unit for generating one transmission frame including at least one of a web page frame included in an HTTP response message received from a web site server and an advertisement image frame stored in the database unit; And a switching controller for transmitting an HTTP response message including the generated transmission frame to the terminal.

A first interface unit receiving an HTTP request message transmitted from the terminal; And a second interface unit transmitting the HTTP request message to the website server corresponding to the URL included in the HTTP request message and receiving the HTTP response message transmitted from the website server in response to the HTTP request message .

Here, the frame generator may generate the transmission frame by inserting the advertisement image frame into the web page frame using a frame division technique.

Here, the frame generation unit may select at least one of a plurality of advertisement image frames stored in the database unit based on at least one of subscriber information and location information of the terminal provided from the subscriber information server.

Here, the switching control unit may be configured such that when a session is not established between the terminal and the website server, or when an HTTP request message is transmitted after a predetermined time elapses from the terminal, or when the file format of the object included in the HTTP request message is And transmits the HTTP response message received through the second interface unit to the frame generation unit if the received HTTP response message corresponds to any one of the frames.

According to another aspect of the present invention, there is provided an advertisement providing method executed by an advertisement providing apparatus provided on a network, the method comprising: receiving an HTTP request message transmitted from a terminal; Transmitting the HTTP request message to a website server corresponding to a URL included in the HTTP request message; Receiving an HTTP response message transmitted from the website server in response to the HTTP request message; Generating a transmission frame including a web page frame included in the HTTP response message and an advertisement image frame stored in a database; And transmitting an HTTP response message including the generated transmission frame to the terminal.

The generating of the transmission frame may include generating the transmission frame by inserting the advertisement image frame into the web page frame using a frame division technique.

Receiving at least one of subscriber information and location information of the terminal from a subscriber information server; And selecting at least one of a plurality of advertisement image frames stored in the database based on at least one of subscriber information and location information of the provided terminal.

According to another aspect of the present invention, there is provided an advertisement providing system for providing advertisements in a network connection environment, the method comprising: receiving an HTTP request message transmitted from a terminal; A message switching device for transmitting to the device; Receiving an HTTP response message from a web site server corresponding to a URL included in the HTTP request message, generating a transmission frame including a web page frame included in the HTTP response message and an advertisement image frame stored in the database, And an advertisement providing apparatus for transmitting an HTTP response message including the generated transmission frame to the terminal through the message switching apparatus.

If the session is not established between the terminal and the website server or the HTTP request message is transmitted after a predetermined time elapses from the terminal, or if the file format of the object included in the HTTP request message is And may transmit the HTTP request message to the advertisement providing apparatus only when it corresponds to any one preset.

Here, the message switching device may transmit the HTTP request message to the website server when the predetermined condition is not satisfied.

The advertisement providing apparatus may further include a subscriber information server for providing subscriber information and location information of the terminal to the advertisement providing apparatus, wherein the advertisement providing apparatus includes at least one of subscriber information and location information of the terminal provided from the subscriber information server Based on at least one of a plurality of advertisement image frames stored in the database to generate the transmission frame.

According to the present invention, when the terminal accesses a specific web site server, the terminal selects the optimum advertisement contents using the subscriber information and the location information of the terminal through the network equipment provided by the network provider, A method and system for providing an advertisement in a network connection environment capable of providing an optimized advertisement to a terminal user by transmitting the combined advertisement information to the terminal in combination with the web page information transmitted from the site server.

1 is a block diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram of an advertisement providing apparatus according to an embodiment of the present invention.
3 is an example of a transmission frame combining a web page frame and an advertisement image frame.
4 is a flowchart of an advertisement providing method on an advertisement providing system according to an embodiment of the present invention.
5 is a flowchart of an advertisement providing method on an advertisement providing apparatus according to an embodiment of the present invention.

It is noted that the technical terms used herein are used only to describe specific embodiments and are not intended to limit the invention. It is also to be understood that the technical terms used herein are to be interpreted in a sense generally understood by a person skilled in the art to which the present invention belongs, Should not be construed to mean, or be interpreted in an excessively reduced sense. Further, when a technical term used herein is an erroneous technical term that does not accurately express the spirit of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art are replaced. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout, and redundant description thereof will be omitted. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings. The spirit of the present invention should be construed as extending to all modifications, equivalents, and alternatives in addition to the appended drawings.

1 is a block diagram of an advertisement providing system according to an embodiment of the present invention.

As shown, the advertisement providing system 100 includes a message switching device 110, an advertisement providing device 120, a subscriber information server 130, and each device 110, 120, Lt; RTI ID = 0.0 > network. ≪ / RTI >

In the present invention, a message based on HTTP (Hyper Text Transfer Protocol), which is an application layer protocol of the web, can be exchanged between the terminal 10, the advertisement providing system 100 and the website server 20, The structure of the message and the method of exchanging messages between the client and the server will be partially omitted from the description of the present invention in a range that can be easily understood by those skilled in the art of communication network.

The terminal 10 is a device capable of performing data communication with the web site server 20 via a network using a known web browser on the basis of an IP (Internet Protocol), and is a smart phone, a tablet PC, a PDA, a laptop PC , A desktop PC, and the like. A mobile communication module (not shown), a Wi-Fi (Wireless LAN), a World Interoperability for Microwave Access (Wimax), and the like, for transmitting / receiving a radio signal to / from a base station, A wireless Internet module (not shown) for wireless Internet access based on HSDPA (High Speed Downlink Packet Access), a user input module (not shown) for receiving a user's key input for operating a terminal, a display module ), And the like, and the present invention is not limited to this specific embodiment.

The terminal 10 transmits an HTTP request message for requesting information of the application layer from the web site server 20 having the URL according to a user's specific URL (Uniform Resource Locator) input. The HTTP request message is written in plain ASCII text. The HTTP request message includes a URL of an object such as a main web page of the corresponding web site in a request line, and a header line of the web server 20 By including the name, the user can include a message for requesting the information of the web page frame from the requested web site. Meanwhile, the HTTP response message transmitted from the web site server 20 in response to the HTTP request message includes a status code (for example, 200 OK, 400 Bad Request, 404 Not Found Etc.) and may include the requested data, such as the frame of the main page of the website.

The message switching device 110 switches the HTTP request message transmitted from the terminal 10 through the base station or the HTTP response message transmitted from the website server 20 and transmits the HTTP response message to the terminal 10 And manage the TCP session information between the servers. The message switching device 110 may be implemented as an L7 switch that performs a function for efficiently delivering application contents through traffic distribution and multiplexing on a network.

The message switching device 110 transmits the HTTP request message transmitted from the terminal 10 to the desired web site server 20 by referring to the URL information and then transmits the HTTP request message to the web site server 20 And transmits an HTTP response message to the terminal 10.

Alternatively, if the message switching apparatus 110 according to an embodiment of the present invention receives the HTTP request message transmitted from the terminal 10 and satisfies a predetermined condition, the message switching apparatus 110 directly transmits an HTTP request message to the web site server To the advertisement providing apparatus 120, which will be described later. The predetermined condition is a condition for receiving the HTTP response message from the advertisement providing apparatus 120 side and inserting the web page frame and the advertisement image frame and providing the web page frame and the advertisement image frame to the terminal 10.

In the first embodiment, the message switching device 110 can determine the transmission path of the HTTP request message based on the network session. For example, if no session is established between the terminal 10 and the website server 20, or if an HTTP request message is not transmitted from the terminal 10 for a predetermined time (for example, 1 hour, 1 day, etc.) It can be determined that the terminal 10 is connected to the website server 20 for the first time and the HTTP request message can be transmitted to the advertisement providing apparatus 120 only when the terminal 10 is transmitted after a predetermined time elapses.

Since the message switching device 110 manages session information between the terminal 10 and the web site server 20, the message switching device 110 can check the presence or absence of the session and release the session when a certain session cancellation time elapses. It is possible to perform a switching function for insertion of a network-based advertisement only when the terminal 10 is determined to access the web site for the first time.

In the second embodiment, the message switching device 110 can determine the transmission path of the HTTP request message based on the HTTP request message. As described later, the advertisement providing apparatus 120 combines the advertisement image frame and the web page frame to generate a transmission frame in which the advertisement is embedded. In this process, when the object transmitted from the website server 20 is a specific file format It may be possible only if it is equipped.

For example, in the case of a format such as HTML (Hypertext Markup Language) or PHP (Personal Hypertext Preprocessor), a hypertext-based format is used to create an advertisement image frame using a frame division technique such as an iframe However, since it is impossible to insert an advertisement image frame as an image format in the case of GIF (Graphics Interchange Format), in the case of HTML and PHP, an HTTP request message is transmitted to the advertisement providing apparatus 120, Frame to the website server 20 in case of GIF. At this time, the URL field of the HTTP request message includes URL information for identifying the requested object, and the message switching device 110 can confirm the file format by referring to the URL field of the HTTP request message.

Also, the message switching device 110 can determine the transmission path of the HTTP request message according to whether the terminal subscriber agrees to receive the network-based advertisement.

The message switching device 110 transmits the message to the advertisement providing apparatus 120 through the HTTP extension header and the IP address of the terminal 10 and the website server 20 Quot; URL ").

When the HTTP request message is received from the message switching apparatus 110, the advertisement providing apparatus 120 transmits an HTTP request message to the website server 20, and the web site server 20 transmits an HTTP And transmits a response message. In general, the user of the terminal 10 tries to access by entering the host name of the web site to be accessed. In this case, the web site server 20 calls the file stored in the root directory such as index.html or index.php And transmits the information of the generated web page to the terminal 10 by inserting the information of the generated web page into the message body of the HTTP response message.

The advertisement providing apparatus 120 receives the HTTP response message transmitted from the web site server 20 and can check the web page information included in the message body of the HTTP response message. The image frame generated by the client side is referred to as a web page frame.

Meanwhile, the advertisement providing apparatus 120 may construct a database including a plurality of advertisement image frames. The network provider operating the advertisement providing apparatus 120 can receive the advertisement request from the provider providing the advertisement and construct the database including the advertisement image frame provided by the advertisement provider.

The advertisement providing apparatus 120 receives at least a web page frame included in a message body of the HTTP response message received from the website server 20 and a plurality of advertisement image frames stored in the database of the advertisement providing apparatus 120 And generates one transmission frame including one. Here, the transmission frame is an image frame in which a web page frame and an advertisement image frame are combined, and means information to be transmitted to the terminal 10.

At this time, the advertisement providing apparatus 120 may insert at least one advertisement image frame into the web page frame using the frame division technique. Here, the frame division technique refers to a technique of dividing one frame into a plurality of areas and including information of each frame in the divided area, and an iframe (Inline frame) technique is exemplified as an example. The Iframe is a technique for inserting another html document into one html document. The advertisement providing apparatus 120 can create one transmission frame by arranging the advertisement image frame independently of the web page frame. The above-described iframe technique is merely an example of a frame segmentation technique, and various known frame segmentation techniques can be utilized for generation of a transmission frame.

As shown in FIG. 3, the advertisement image frame 310 may be configured to be positioned at the top of the web page frame 320 in one transmission frame 300, and the ratio adjustment / The advertisement image frame 310 can be positioned at the top of the web page frame without any modification such as reduction. At this time, it is possible to independently insert one or more advertisement image frames 310, and to arrange them on the left / right side or the lower side of the web page frame 320, for example. The initial requirement of the user of the terminal 10 is to confirm the web page frame 320 of the corresponding web site through the web browser. Therefore, even if the advertisement image frame 310 is inserted, It is desirable that no modification is made to the source.

Meanwhile, the advertisement providing apparatus 120 may receive subscriber information and location information of the terminal 10 from the subscriber information server 130 to provide an optimized advertisement image to the terminal subscriber.

The subscriber information server 130 stores subscriber information including personal information such as sex, age, and preferred content of the terminal subscriber, history information such as a website access history and a purchased content history, Can be stored and updated. In this case, if the Global Positioning System (GPS) module of the terminal 10 is turned on, the position information can be received and confirmed from the GPS server. If the GPS module is turned off, Location information can be confirmed.

The advertisement providing apparatus 120 receives at least one of the subscriber information and the location information of the terminal 10 from the subscriber information server 130 and stores the advertisement image frame optimized according to the received subscriber information and / Search and select. At this time, the algorithm for selecting the advertisement image frame can be implemented by various known methods. For example, the advertisement server or the terminal 10 that provides products frequently purchased at the sex, It is possible to select an advertisement image frame provided by an advertisement provider providing a product that can be easily purchased around the location. Accordingly, it is possible to provide an optimized advertisement to the terminal user based on the information held on the network system without a separate login and personal information registration process.

The advertisement providing apparatus 120 inserts a transmission frame including a web page frame and an advertisement image frame into the message body of the HTTP response message and transmits the message to the terminal 10 via the message switching apparatus 110.

The terminal 10 extracts a transmission frame included in the received HTTP response message and displays it on the screen. Accordingly, the user of the terminal 10 can confirm the web page of the web site as it is and confirm the optimized advertisement to the user.

2 is a block diagram of an advertisement providing apparatus according to an embodiment of the present invention.

The advertisement providing apparatus 200 may include a first interface 210, a second interface 220, a switching controller 230, a frame generator 240, and a database 250 And the technical features of the present invention may be implemented even if some elements are omitted or replaced according to the embodiments. The advertisement providing apparatus 200 according to an embodiment of the present invention can be provided on a network provided by a network operator and can send and receive HTTP based messages with the terminal 10 and the website server 20. [

The first interface unit 210 and the second interface unit 220 serve as interfaces with the advertisement providing apparatus 200 between the terminal 10 and the website server 20, respectively.

The first interface unit 210 receives an HTTP request message transmitted from the terminal 10 and transmits an HTTP response message to the terminal 10 via the terminal 20 10).

The second interface unit 220 transmits an HTTP request message to the web site server 20 corresponding to the URL included in the HTTP request message and transmits an HTTP response message corresponding to the HTTP request message from the web site server 20 Message.

The switching controller 230 switches a message transmitted from the first interface 210, the second interface 220, and the frame generator 240.

The database unit 250 stores a plurality of advertisement image frames. The network provider operating the advertisement providing apparatus 200 receives the advertisement request from the provider providing the advertisement and can construct the database including the advertisement image frame provided by the advertisement provider side, And may be provided to the terminal 10 by being included in the transmission frame.

The frame generation unit 240 includes at least one of a web page frame included in the HTTP response message transmitted from the website server 20 through the second interface unit 220 and an advertisement image frame stored in the database unit 250 Lt; / RTI >

At this time, the frame generator 240 may insert at least one advertisement image frame into a web page frame using a frame division technique such as an iframe technique. The Iframe is a technique for inserting another html document into one html document. The frame generation unit 240 can generate one transmission frame by arranging the advertisement image frame independently of the web page frame.

As shown in FIG. 3, the advertisement image frame 310 may be configured to be positioned at the top of the web page frame 320 in one transmission frame 300, and the ratio adjustment / The advertisement image frame 310 can be positioned at the top of the web page frame without any modification such as reduction. At this time, it is possible to independently insert one or more advertisement image frames 310, and to arrange them on the left / right side or the lower side of the web page frame 320, for example. The initial requirement of the user of the terminal 10 is to confirm the web page frame 320 of the corresponding web site through the web browser. Therefore, even if the advertisement image frame 310 is inserted, It is desirable that no modification is made to the source.

On the other hand, the frame generation unit 240 generates at least one of a plurality of advertisement image frames stored in the database unit 250 based on at least one of the subscriber information and the location information of the terminal 10 provided from the subscriber information server 130 Can be selected.

The subscriber information server 130 stores subscriber information including personal information such as sex, age, and preferred content of the terminal subscriber, history information such as a website access history and a purchased content history, Can be stored and updated.

The algorithm for selecting the advertisement image frame in the frame generation unit 240 may be implemented by a variety of known methods. For example, an advertisement service provider or a terminal that provides a product frequently purchased at the sex, The user can select an advertisement image frame provided by an advertisement provider providing a product that can be easily purchased near the current position of the advertisement image frame.

Meanwhile, the process of inserting a network service provider-based advertisement into the HTTP response message by the advertisement providing apparatus 200 according to the present invention and transmitting the advertisement to the terminal 10 may be performed when a certain condition is satisfied, 230 transmits the HTTP response message transmitted from the web site server 20 through the second interface unit 220 to the frame generator 240 only when the predetermined condition is satisfied, It is possible to transmit the HTTP response message directly to the terminal 10 via the first interface unit 210 without performing the process of combining the advertisement image frame by the frame generating unit 240. [

In the first embodiment, the switching controller 230 may transmit an HTTP response message to the frame generator 240 based on the network session. For example, if no session is established between the terminal 10 and the website server 20, or if an HTTP request message is not transmitted from the terminal 10 for a predetermined time (for example, 1 hour, 1 day, etc.) It is determined that the terminal 10 first accesses the website server 20 and the HTTP response message can be transmitted to the frame generator 240 only when the predetermined time has elapsed after the predetermined time has elapsed.

In the second embodiment, the switching controller 230 may transmit an HTTP response message to the frame generator 240 according to the file format of the object included in the HTTP request message. When the frame generation unit 240 combines the advertisement image frame and the web page frame to generate a transmission frame in which the advertisement is inserted, only when the object such as the web page transmitted from the website server 20 has a specific file format It can be possible.

For example, in the case of HTML (Hypertext Markup Language) or PHP (Personal Hypertext Preprocessor) format, an advertisement image frame is created based on hypertext, and the advertisement image frame is divided into a web page However, since it may not be possible to insert an advertisement image frame as an image format in the case of GIF (Graphics Interchange Format), the HTTP response message may be transmitted to the frame generation unit 240 only in the case of HTML and PHP. At this time, the URL field of the HTTP request message includes a URL for identifying the object to be requested, and the switching controller 230 can confirm the file format with reference to the URL field.

In addition, the switching controller 230 may determine whether to transmit the advertisement to the frame generator 240 according to whether the terminal subscriber agrees to receive a network-based advertisement.

The transmission frame generated by the frame generation unit 240 including the web page frame and the advertisement image frame is inserted into the message body of the HTTP response message and transmitted to the terminal 10 via the first interface unit 210. [

The terminal 10 extracts a transmission frame included in the received HTTP response message and displays it on the screen. Accordingly, the user of the terminal 10 can directly check the web page of the web site and confirm the optimized advertisement.

4 is a flowchart of an advertisement providing method on an advertisement providing system according to an embodiment of the present invention.

The terminal 10 transmits an HTTP request message to the message switching device 110 (S100).

When the HTTP request message is received, the message switching device 110 determines whether the predetermined condition is satisfied (S101). The predetermined condition is that the HTTP request message is received from the advertisement providing device 120 side, And providing the advertisement image frame to the terminal 10 by inserting the advertisement image frame.

For example, when a session is not established between the terminal 10 and the web site server 20, or when an HTTP request message is not transmitted from the terminal 10 for a predetermined time, 10) is initially connected to the web site server 20, and as another embodiment, it can judge whether the file format of the object included in the HTTP request message corresponds to any one of HTML can do.

If the predetermined condition is not satisfied, the message switching apparatus 110 transmits an HTTP request message to the website server 20 (S102). The web site server 20 transmits an HTTP And transmits a response message to the message switching device 110 (S103).

The message switching device 110 transmits the received HTTP response message to the terminal 10 (S104) as usual, and the terminal 10 can confirm the web page information included in the HTTP response message.

Otherwise, if the message switching apparatus 110 determines that the predetermined condition is satisfied, the HTTP request message is transmitted to the advertisement providing apparatus 120 (S111).

The advertisement providing apparatus 120 transmits an HTTP request message to the website server 20 (S112) and receives an HTTP response message transmitted in response to the HTTP request message from the website server 20 (S113) .

The advertisement providing apparatus 120 generates a transmission frame including at least one of a web page frame included in the received HTTP response message and a plurality of advertisement image frames stored in the database provided in the advertisement providing apparatus 120 (S114).

To this end, the advertisement providing apparatus 120 may construct a database including a plurality of advertisement image frames. The network provider operating the advertisement providing apparatus 120 can receive the advertisement request from the provider providing the advertisement and construct the database including the advertisement image frame provided by the advertisement provider.

In generating a transmission frame, the advertisement providing apparatus 120 may insert at least one advertisement image frame into a web page frame using a frame division technique such as an iframe technique. The types of transmission frames to be generated are described above with reference to FIG.

The advertisement providing apparatus 120 inserts the transmission frame generated including the web page frame and the advertisement image frame into the message body of the HTTP response message and transmits it through the message switching apparatus 110 in step S115, (S116).

The terminal 10 extracts a transmission frame included in the received HTTP response message and displays it on the screen (S117). Accordingly, the user of the terminal 10 can directly check the web page of the web site and confirm the optimized advertisement.

5 is a flowchart of an advertisement providing method on an advertisement providing apparatus according to the present invention.

The advertisement providing apparatus receives an HTTP request message transmitted from the terminal (S201).

Thereafter, the HTTP request message is transmitted to the web site server corresponding to the URL included in the HTTP request message (S202), and the HTTP response message is received from the web site server (S203). The received HTTP response message may include a web page frame of the web site in the message body.

In order to provide an optimized advertisement image to the terminal subscriber, the advertisement providing apparatus can receive subscriber information and location information of the terminal from the subscriber information server (S204).

The subscriber information server can store and update the subscriber information including the personal information of the terminal subscriber's gender, age, preferred contents, history information of the website connection history, purchase content history, have.

The advertisement providing apparatus receives at least one of subscriber information and location information of the terminal from the subscriber information server, and selects an optimized advertisement image frame from the database according to subscriber information and / or location information (S205). At this time, the algorithm for selecting an advertisement image frame can be implemented by various known methods. For example, an advertisement provider who provides a product frequently purchased at the sex and age of a terminal subscriber, It is possible to select an advertisement image frame provided by an advertisement provider providing a product that can be easily purchased.

The advertisement providing apparatus generates one transmission frame including at least one of a web page frame included in the message body of the HTTP response message received from the website server and a plurality of advertisement image frames stored in the database of the advertisement providing apparatus ). Here, the transmission frame is an image frame in which a web page frame and an advertisement image frame are combined, and means information to be transmitted to the terminal.

At this time, the advertisement providing apparatus can insert at least one advertisement image frame into a web page frame by utilizing a frame division technique such as an iframe technique. The types of transmission frames to be generated are described above with reference to FIG.

The advertisement providing apparatus inserts the transmission frame generated including the web page frame and the advertisement image frame into the message body of the HTTP response message, and transmits the transmission frame to the terminal (S207).

The terminal extracts the transmission frame included in the received HTTP response message and displays it on the screen. Accordingly, the user of the terminal can directly check the web page of the web site and confirm the optimized advertisement.

Meanwhile, the advertisement providing method according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

According to the present invention, there is an advantage in that an optimized advertisement is received according to personal information and location information without a separate log-in process on the user side of the terminal. On the advertiser side, There is an advantage that it can be used as a business model for providing advertisement contents based on the personal information of the terminal subscriber and the search history which can be secured easily from the viewpoint of the network operator.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

10: Terminal 20: Web site server
30: Subscriber information server 100: Ad serving system
200: Ad serving device

Claims (11)

An advertisement providing apparatus for providing an advertisement in a network connection environment,
A database unit for storing a plurality of advertisement image frames;
A frame generation unit for generating one transmission frame including at least one of a web page frame included in an HTTP response message received from a web site server and an advertisement image frame stored in the database unit; And
And a switching controller for transmitting an HTTP response message including the generated transmission frame to a terminal,
The HTTP response message includes:
When a session is not established between the terminal and the website server, or when an HTTP request message is transmitted after a predetermined time elapses from the terminal, or when a file format of an object included in the HTTP request message inserts the advertisement image frame And if so, is received from the website server.
The method according to claim 1,
A first interface unit for receiving an HTTP request message transmitted from the terminal; And
A second interface unit for transmitting the HTTP request message to the website server corresponding to the URL included in the HTTP request message and receiving the HTTP response message transmitted from the website server in response to the HTTP request message The advertisement providing apparatus comprising:
The method according to claim 1,
Wherein the frame generation unit comprises:
Inserting the advertisement image frame into the web page frame using the frame division technique to generate the transmission frame.
The method according to claim 1,
Wherein the frame generation unit comprises:
Wherein at least one of the plurality of advertisement image frames stored in the database unit is selected based on at least one of subscriber information and location information of the terminal provided from the subscriber information server.
delete An advertisement providing method executed by an advertisement providing apparatus provided on a network,
Receiving an HTTP response message from a web site server in response to an HTTP request message transmitted from a terminal;
Generating a transmission frame including a web page frame included in the HTTP response message and an advertisement image frame stored in a database; And
And transmitting an HTTP response message including the generated transmission frame to the terminal,
The receiving of the HTTP response message comprises:
When a session is not established between the terminal and the website server, or when an HTTP request message is transmitted after a predetermined time elapses from the terminal, or when a file format of an object included in the HTTP request message inserts the advertisement image frame And if so, receiving from the website server.
The method according to claim 6,
Wherein the generating the transmission frame comprises:
And inserting the advertisement image frame into the web page frame using a frame division technique to generate the transmission frame.
The method according to claim 6,
Receiving at least one of subscriber information and location information of the terminal from a subscriber information server; And
Further comprising the step of selecting at least one of a plurality of advertisement image frames stored in the database based on at least one of subscriber information and location information of the provided terminal.
delete delete delete

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