KR101583522B1 - System of investigation watching ratio in IPTV using WiFi and smartphone - Google Patents
System of investigation watching ratio in IPTV using WiFi and smartphone Download PDFInfo
- Publication number
- KR101583522B1 KR101583522B1 KR1020140118048A KR20140118048A KR101583522B1 KR 101583522 B1 KR101583522 B1 KR 101583522B1 KR 1020140118048 A KR1020140118048 A KR 1020140118048A KR 20140118048 A KR20140118048 A KR 20140118048A KR 101583522 B1 KR101583522 B1 KR 101583522B1
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- internet
- audience rating
- smartphone
- server
- audience
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
- H04W88/02—Terminal devices
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Multimedia (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
More particularly, the present invention relates to a system and method for controlling an Internet TV using a Wi-Fi function of a smartphone equipped with a viewer rating application program, The server monitors and controls and controls the control status of the Internet TV, so that the system for checking the audience rating of the Internet TV using the smartphone and the Wi-Fi, which confirms the viewership by time and age of each channel with high accuracy and reliability.
It is the audience rating data of the broadcasting which is used as the basic data for calculating the advertisement fee of the TV (broadcasting) medium and calculating the popularity of each program.
One of the methods of surveying the audience rating of general public TV broadcasting according to the prior art is to arbitrarily select a random telephone number as a sample and to call and ask directly a viewer or a respondent selected as a sample in a short time by using a large number of surveying agents There is a method of individually collecting opinions about broadcast channels and programs currently being watched.
Therefore, special companies and research institutes that investigate audience ratings by dialing directly to randomly selected individuals are established to investigate audience ratings.
However, there are many problems such as temporal, economic, spatial, and physical methods of investigating the audience rating by calling a researcher and talking directly to each viewer or sample target or survey subject.
First, it is necessary to grasp the program that is currently being watched and to mobilize many researchers at a time, which will increase the economic burden of professional companies, research institutions and clients. If it is difficult to efficiently manage human resources and use non-surveillance researchers There is a problem that a large number of personnel must be secured at a time.
Second, in order to investigate the relative ratings of broadcasting stations, if the audience rating of the same time zone is to be investigated, the number of samples for the audience rating investigation is limited because the program airing time is limited.
Therefore, a randomly selected sample may be biased to a certain level (age, sex, residence, etc.), and in such a case, the rating can not be reflected in the overall rating, which may result in inappropriate rating.
Third, although the broadcast program to be watched can be easily and frequently changed by the remote controller, it is determined that the presence or absence of watching the program at the present time of the response is the view of the program, May occur.
Fourth, there is a problem that when a respondent who answers a telephone call does not respond to an audience rating survey, or a child who can not give an accurate answer, there is an economic loss to pay an unnecessary time and a line fee.
Fifth, if the ancestor should deliberately answer incorrectly in order to conceal his / her tendency, it may be an inaccurate audience rating survey because the reliability of the survey subject who answers the telephone should be premised.
Sixthly, regardless of the program currently being broadcasted, it is also possible to conduct the rating of the last program through a questionnaire or a telephone. However, in this method, the reliability of the audience rating survey is deteriorated because the memories of the subjects are not accurate, There is a problem that an audience rating error as described above can be generated.
Another method of the conventional technique for the audience rating research is to install a corresponding remote control receiver device called a person meter and a corresponding device coupled with a modem to a sample number of a subject of a certain number of survey subjects and transmit the result to a people meter And transmitting information data on the stored broadcast viewing to a designated external server.
However, the survey method using the people meter also has the following problems.
first; The scope of the survey is limited to the place where the people meter is installed, so that a large number of samples can not be extracted.
second; Before choosing a channel, viewers must choose their own person, such as their age, gender, and so on.
third; If the person selects the button, the reliability of the data is degraded.
fourth; The data stored in the people meter for a certain period of time is transmitted through the modem, so that it is impossible to investigate the audience rating in real time.
Therefore, there is a need to develop a technique for solving the problems of the prior art.
In order to solve the problems and necessities of the related art as described above, the present invention, which has been devised to solve the problems of the related art, installs a viewer rating application on a smart phone and controls on / off and channel selection of an Internet TV via a repeater equipped with a Wi- It provides smart phone and Wi-Fi internet TV viewer rating system that can do quick and thorough investigation.
In order to achieve the above object, the system for checking the rate of the Internet TV using the smartphone and the Wi-Fi according to the present invention is configured to access the
The
The audience
A NAS server (5400) for storing two or more TV programs to be connected to the audience rating repeater and the Internet TV, respectively, together with broadcast time information in an allocated area; And a
The
The present invention having the above-described configuration has the advantage of quickly and accurately measuring and collecting channels and favorite programs viewed on an Internet TV in real time using a smart phone provided for each individual.
FIG. 1 is a functional block diagram illustrating a configuration of an audience rating system of an Internet TV using a smartphone and Wi-Fi according to an embodiment of the present invention. FIG.
2 is a functional block diagram illustrating a detailed configuration of an audience rating research server according to an embodiment of the present invention,
FIG. 3 is a diagram illustrating a subscriber trend of an Internet TV according to an embodiment of the present invention.
FIG. 4 is a schematic view illustrating a retention rate of an Internet TV according to an embodiment of the present invention,
FIG. 5 is a functional block diagram illustrating a detailed configuration of an Internet TV and a smartphone according to an embodiment of the present invention,
FIG. 6 is a diagram illustrating a screen displayed on an Internet TV and a smartphone, respectively, according to an embodiment of the present invention.
And
FIG. 7 is a diagram illustrating the size of a mobile advertisement market using each TV broadcasting medium according to an embodiment of the present invention. Referring to FIG.
BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
In the following, an internet-TV is described as including a smart TV.
FIG. 1 is a functional block diagram illustrating a configuration of an audience rating surveillance system of an Internet TV using a smartphone and Wi-Fi according to an embodiment of the present invention. FIG. FIG. 3 is a diagram illustrating a subscriber trend of an Internet TV according to an embodiment of the present invention. FIG. 4 is a block diagram illustrating an Internet TV according to an embodiment of the present invention. FIG. 5 is a functional block diagram illustrating a detailed configuration of an Internet TV and a smartphone according to an embodiment of the present invention. FIG. 6 is a block diagram of a functional configuration of an Internet TV according to an embodiment of the present invention FIG. 7 is a view illustrating a screen displayed on each of an Internet TV and a smartphone, and FIG. A city that describes the mobile ad market with a medium degree.
An audience
The
An app is an application program and refers to a small step or small application program for use in a small computer device such as a smart phone, a tablet PC, or a data-only terminal. do. These apps can be developed for a variety of purposes depending on the user or the purpose for which they are needed, and the 'rating rating application' is a kind of app developed for the purpose and technology of the present invention.
The
The
In addition, broadcast summary information which is searched from the audience
The
The
The audience
The audience
The
The
In addition, the
The
The
The
The
Referring to FIGS. 3, 4, and 7, a graphical representation of pressurization trends of Internet TV (IPTV) by year is shown in KCTA in March 2012. FIG. Satellite TV subscribers are released in June 2012.
The Internet TV is now analyzed as about 5.71 million households, and when each family unit is estimated to be a family of three, it is analyzed as a TV medium of about 17 million people.
In 2011, the number of Internet TV subscribers will grow by 40%, which is equivalent to 32% of households with terrestrial TV.
In addition, it is predicted that the Internet TV subscriber base will exceed 6 million by 2012.
It is predicted that the size of the advertisement or mobile advertisement market, which is activated through such TVs (Internet TVs), Internet TVs, cable TVs, new media and mobile, will be about 15 trillion won by 2020.
In this way, the size of mobile advertising market using media such as TV is very large and internet TV is expected to occupy about 80% of the 15 trillion won market by 2020 due to media diversity.
5, the
However, only the TV tuner function unit is provided only in the audience
The audience
6, the
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.
100: Internet TV viewer rating system using smartphone and Wi-Fi
1000: smartphone 2000: audience rating relay unit
3000: Internet TV 4000: Internet network
5000: audience rating survey server 5100:
5200: Management server 5300: Database server
5400: NAS Server 5500: Web Server
6000: Mobile communication system
Claims (5)
An audience rating relay unit 2000 for wirelessly connecting with the smartphone 1000 in a Wi-Fi system, connecting with an internet TV, receiving and analyzing an on-off control signal and a channel selection signal transmitted by the smartphone in a Wi-Fi system;
An Internet TV 3000 connected to the audience rating repeater 2000 by wire to output a broadcast of an on-off controlled channel;
The user terminal 200 accesses the audience rate relay unit 2000 and the Internet TV 3000 and collects the on-off controlled time information and the selected channel information, stores the audience rating application in the allocated area, A rating system inquiry server 5000 that stores the program information of each broadcasting company and the broadcast content information of each program provided by downloading and provides the downloaded information by request of the smartphone 1000; And
Accessing the audience rating survey server 5000 by a control command of the smartphone 1000 connected to the audience rating survey server 5000 and wirelessly connected by a mobile communication system, receiving the broadcast content information, To the mobile communication system 6000,
The audience rating server 2000 and the Internet TV 3000 access the audience rating server 5000 via the Internet 4000 and transmit and receive data signals,
The mobile communication system 6000 is connected to the audience rating server via a wired communication network and a wireless communication network,
The Internet 4000 includes a wired Internet network and a wireless Internet network,
The audience rating research server 5000
An AD server 5100 connected to the audience rating repeater 2000 and the Internet TV 3000 and storing two or more pieces of advertisement data to be transmitted in respective allocated areas and outputting the advertisement data at an allocated time of a broadcasted program;
Each of the advertisement data accessed and stored in the audience rate relay unit 2000 and the Internet TV 3000 stores time information allocated to a program to be advertised and an advertisement and searches for advertisement data to be output when a specific program is broadcast, A management server 5200 for outputting to the Internet TV 3000 at a time; And
Off time and the selected channel information of the Internet TV 3000 are received together with the unique number of the audience rate relay unit 2000 and are assigned to the audience rate relay unit 2000 and the Internet TV 3000, A database server 5300 for storing the received time information together with the received time information, and statistically processing the received time information on a time, day, week, and month basis by a built-in program; Lt; / RTI >
A NAS server (5400) for storing two or more TV programs to be connected to the audience rating repeater and the Internet TV, respectively, together with broadcast time information in an allocated area; And
A web server 5500 connected to the audience rating relay unit and the Internet TV and storing the information retrieved and collected on the Internet and the contents of each program to be broadcast as characters and a captured image to be analyzed and outputting the request as a request; Further comprising:
The management server 5200 stores the audience rating survey application to be provided to the smartphone in an area allocated in an updated state, and when the audience rating survey application is already installed in the connected smartphone, the management server 5200 checks the version, Version, the downloaded rating application is provided as a download,
The audience rating relay unit 2000 wirelessly connects to the smartphone 1000 with a selected one of a Wi-Fi system, a Bluetooth system and a ZigBee system and receives and processes an on-off control signal and a channel selection signal of the smart phone 1000 Together with the time information, the unique number, and the coordinate information to the audience rating investigation server,
The audience rating relay unit 2000 wirelessly outputs broadcast summary information of a program searched or selected by the smartphone 1000 to the smartphone 1000,
The Internet TV 3000 includes a TV tuner function unit based on the Android operating system,
The smartphone 1000 outputs the same multimedia as that output from the Internet TV 3000 from the smartphone 1000. The system for checking the rating of the Internet TV using the smartphone and Wi-Fi.
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KR1020140118048A KR101583522B1 (en) | 2014-09-04 | 2014-09-04 | System of investigation watching ratio in IPTV using WiFi and smartphone |
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KR1020140118048A KR101583522B1 (en) | 2014-09-04 | 2014-09-04 | System of investigation watching ratio in IPTV using WiFi and smartphone |
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Cited By (2)
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KR101951744B1 (en) | 2018-01-29 | 2019-02-25 | 주식회사 넷온네츠 | System and Method of analyzing watching ratio in TV program |
KR20190092866A (en) * | 2018-01-31 | 2019-08-08 | 주식회사 케이티 | User device, media play device, and server for measuring audience rating |
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