KR101541177B1 - System for supplying integrated information of search words by analyzing them - Google Patents

Abstract

The present invention relates to a system for allowing a search word information providence server to provide integrated information of search words by analyzing search words inputted into a terminal. The system comprises: a search word reception unit for receiving search words from the terminal; an associated word extraction unit for extracting keywords constituting the search words and extracting an associated word having a predetermined association with a corresponding keyword; an associated word analysis unit for receiving the associated word and analyzing information about the associated word; and an associated word information presentation unit for receiving the associated word information and transmitting the same to the terminal. Therefore, the present invention is capable of presenting various information of associated words to a user of a terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an information providing system,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to keyword analysis to be input to a search engine, and more particularly, to a system for providing a search term integrated information providing system for providing integrated information on an associated search term for a keyword of a search term.

In the case of a search engine such as Naver, a portal company such as the following, and a search engine such as Google, the keyword of the user's search word, the recent issue information of the keyword, and the specific operator Through this effort, we are making efforts to provide users with information that is closer to the information they want.

Those companies providing search services do not react only to the keyword inputted by the user but give a correlation between a plurality of keywords inputted by a plurality of users or keywords inputted sequentially and input them as a related word and then input only specific keywords We have also developed a system that provides related keywords and is in the process of providing services.

Such an associated keyword providing service not only facilitates searching of a user, but also serves as a piece of information itself.

There are many technical attempts to assign associations between keywords constituting a search word and extract related words.

Related patent documents include "a keyword visualization apparatus and method thereof (Publication No. 10-2011-0035001, hereinafter referred to as " Prior Art 1 ").

Prior Art 1 relates to a keyword visualization apparatus and a method thereof, and includes a keyword extraction unit for extracting keywords from data acquired through the Internet; A frequency analyzer for increasing the frequency of occurrence of the keyword every time the keyword is extracted; An association analyzing unit for, when a plurality of keywords are extracted in a single data, raising an association value between extracted keywords; An information storage unit for storing extracted keywords and storing an occurrence frequency value for each keyword and an association value between the keywords; And a graph having a plurality of nodes and edges is displayed on the screen by using the occurrence frequency values of the plurality of keywords and the keywords and the association value between the keywords, wherein keywords are displayed on each node of the graph, The size of a node having a high value is displayed large and the size of a node having a low frequency of occurrence of a keyword is displayed small. When the association value between two nodes connected by the edge is high, the edge is displayed thick, And a visualization processing unit for processing the display so that the edge is thin if the display is low, and a trend of the occurrence of the keyword and a change in the degree of association between the keywords is presented.

Other related patent documents include "a retrieval method and system using a ranking of keywords (Patent Registration No. 10-1072113, hereinafter referred to as " Prior Art 2 ").

In the prior art 2, an index module for generating independent indices by indexing self-attributes of a keyword, indexing associations between keywords and other keywords, and generating association indexes; An associative score calculation module for digitizing the association degree between the keyword and the other keywords based on the association index as the association score; A ranking score calculation module for calculating a ranking score according to the use purpose based on the association score and the independent indicator; And a search module for providing an associated keyword for the search term based on the ranking score.

Another related patent document relates to a system and a computer readable recording medium for providing a search result for a search keyword input by a user and a search result for another search keyword associated with the search keyword Registration No. 10-1117172, hereinafter referred to as " Prior Art 3 ").

The prior art 3 relates to a method, system, and computer-readable recording medium for providing a search result for a search keyword input by a user and a search result for another search keyword associated with the search keyword, A step of extracting a keyword pair associated with the received search keyword, a step of extracting a search result for another search keyword of the extracted keyword pair, together with a search result of the received search keyword, To the device.

However, these prior arts 2 and 3 only disclose technical ideas for extracting an associated keyword for a keyword, and fail to provide overall information on the related search.

However, the prior art 1 graphically displays the ranking among the related search terms related to the keyword, and provides information such as which related query has the highest frequency, and so on. However, It is not very different from the known technology that ranks at the top of the related search word list, and it is determined whether the related search term of the search term and the related search term is the most interested in the region, the most interested among the related search terms, It has not been possible to disclose information about whether the related search terms have a history, that is, a history, or have developed into related search terms.

In order to solve the above-mentioned problems, it is an object of the present invention to provide a search word integrated information providing system using search word analysis according to the present invention, which can provide relevance to keywords constituting a search word, We want to provide background information on these related search terms themselves, rather than assigning related query rankings.

The solution of the present invention is not limited to those mentioned above, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.

The integrated query information providing system using the search term analysis according to the present invention has the following problem solving means for solving the above problem.

A system for providing search word integrated information using analysis of a search word according to the present invention is a system for providing a search word information providing server with search word information providing server through analysis of a search word inputted to a terminal, A search word receiving unit receiving the search word; A related word extracting unit for extracting a keyword constituting the received search word and extracting a related word having a predetermined relation to the keyword; A related-language analyzing unit that receives the related-language word from the associated-word extracting unit and analyzes association word information of the associated word; And a related word information presentation unit for receiving the associated word information from the associated word analysis unit and transmitting the related word information to the terminal.

The predetermined association of the search word integrated information providing system using the search word analysis according to the present invention may be such that when the search word includes a plurality of keywords, the plurality of keywords are cumulatively assigned to each other, And assigning a ranking to each of the plurality of keywords as a basis.

The predetermined association of the search word integrated information providing system using the search word analysis according to the present invention is that the predetermined relevance of the search word integrated information providing system is such that, when the search word is composed of a single keyword, cumulative relevance is cumulatively given between successive input keywords And assigning a rank to each of the plurality of keywords as a basis.

The associative word extracting unit of the integrated query information providing system using the keyword analysis according to the present invention extracts, from a plurality of keywords having the cumulative relevance, an associated word for the keyword, which is ranked in a predetermined rank, The ranking can be set arbitrarily.

The related word analyzing unit of the integrated query information providing system using the search word analysis according to the present invention may include a time to check the order of the extracted related words at predetermined time intervals using the system clock in the query word information providing server And a check unit.

The association information information presentation unit of the integrated query information providing system using the search word analysis according to the present invention sets the X axis as time and the Y outage as rank and shows the ranking of a plurality of related words according to time .

According to the present invention, the related-language analyzing unit of the system for providing integrated information of a search word receives location information of the terminal, and maps the most related word among the extracted related words according to the location information, And a location checking unit for checking the location of the mobile terminal.

The location checking unit of the integrated query information providing system using the search word analysis according to the present invention includes an IP address recognizing unit recognizing the IP address to which the terminal accesses and recognizing the location of the terminal; A GPS recognition unit for receiving a GPS signal embedded in the terminal and recognizing a position of the terminal; And a MAP interlocking unit for positioning the position of the terminal in the map information.

The map information of the integrated query information providing system using the search word analysis according to the present invention may be called from an external server and received by the search word information providing server.

The related-language analyzing unit of the search word integrated information providing system using the search word analysis according to the present invention may include a USER information collecting unit collecting the age information of the terminal user and drawing the rank of the related word according to the age of the user And the like.

The related-language analyzing unit of the integrated query information providing system using the search word analysis according to the present invention registers only the best-ranking related terms among the plurality of related words according to the time, And a history of the user.

The integrated query information providing system using the query analysis according to the present invention having the above configuration has the following effects.

First, there is an effect of providing the user with information on which relational search word has the highest reliability or is most interested, by showing the trend of the variation in the search frequency of a plurality of related search words with respect to the search keyword by time zone.

Second, analyzing the local information of a plurality of related search terms for the search keyword, analysis information about which of the related search terms are most likely to be searched in an area is provided, and the interest of the related search word can be grasped by region.

Third, by analyzing the age information on a plurality of related search terms for the search keyword, information on which of the related search terms are more interested in each age group is provided.

Fourthly, the ones adopted as the related search term are displayed by time zone, so that it is possible to grasp the history of a plurality of related search words and the related search words.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a conceptual diagram illustrating a terminal and a server of the present invention as being connected to a network.
2 is a block diagram illustrating the configuration of a server according to a preferred embodiment of the present invention.
FIG. 3 is a block diagram showing subcomponents of an association analyzing unit which is an element of the present invention. FIG.
4 is a diagram illustrating an example in which a related word is listed when a search word is entered in Google.
Fig. 5 is a graph (Fig. 5 (b)) showing the transitions of these associations over time after displaying the associative words of Fig. 4 in color (Fig. 5 (a) to be.
Fig. 6 shows the related words of Fig. 4 in color (Fig. 6 (a)) and then displays the interest of these related words by region (Fig. 6 (b)) according to an embodiment of the present invention.
Fig. 7 is a graphical representation of the association terms of Fig. 4 in color (Fig. 7 (a)) and then displaying the interest of these association terms by age group (Fig. 7 (b)), according to an embodiment of the present invention.
FIG. 8 is a flow chart for displaying association terms that are adopted or emerging according to the time of FIG. 4, in accordance with an embodiment of the present invention, so as to grasp an association word history.

The system for providing integrated query information using the search term analysis according to the present invention can make various changes and have various embodiments, and specific embodiments will be illustrated in the drawings and described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

1 is a conceptual diagram illustrating a terminal and a server of the present invention as being connected to a network. 2 is a block diagram illustrating the configuration of a server according to a preferred embodiment of the present invention. FIG. 3 is a block diagram showing subcomponents of an association analyzing unit which is an element of the present invention. FIG. 4 is a diagram illustrating an example in which a related word is listed when a search word is entered in Google. Fig. 5 is a graph (Fig. 5 (b)) showing the transitions of these associations over time after displaying the associative words of Fig. 4 in color (Fig. 5 (a) to be. Fig. 6 shows the related words of Fig. 4 in color (Fig. 6 (a)) and then displays the interest of these related words by region (Fig. 6 (b)) according to an embodiment of the present invention. Fig. 7 is a graphical representation of the association terms of Fig. 4 in color (Fig. 7 (a)) and then displaying the interest of these association terms by age group (Fig. 7 (b)), according to an embodiment of the present invention. FIG. 8 is a flow chart for displaying association terms that are adopted or emerging according to the time of FIG. 4, in accordance with an embodiment of the present invention, so as to grasp an association word history.

As shown in FIG. 1, the system for providing search term integrated information using search term analysis according to the present invention is a system in which search word information providing server 200 analyzes search term input information to terminal 100, (100). ≪ / RTI >

First, as shown in FIG. 1, the terminal 100 of the present invention does not satisfy the requirement of portability. As shown in FIG. 1, the terminal 100 may be a general PC, a smart phone, and a terminal such as a tablet PC, a notebook computer, or the like.

Such a terminal 100 is provided with a central processing unit (CPU) therein, and it is preferable that the terminal 100 is implemented so as to perform a desired function by installing a predetermined program, such as an application, in an internal memory or the like.

In addition, the terminal 100 preferably establishes a GPS for a portable terminal as well as an Internet connection through wireless data communication.

A user or the like inputs a search word (see FIG. 4) for information to be known by the terminal 100, and the data is transmitted to the search word information providing server 200. Of course, the search term may be composed of a single keyword, or may be input together with a simple description of a plurality of keywords or a search operator provided by each search site.

The search query information providing server 200 of the present invention includes a search word receiving unit 210; An associated word extracting unit 220; A related-language analysis unit 230; And an associated word information presentation unit 240.

The search word receiving unit 210 receives a search word input by the user to the terminal 100. It goes without saying that the search word may be composed of a single keyword or a plurality of keywords as described above.

The association term extraction unit 220 extracts a plurality of or single keywords constituting the received search term and extracts a related word having a predetermined relation to the keyword.

The associated word extracting unit 220 may be determined in such a manner that it associates itself, but it may simply accept a related word already implemented and extracted in Google or Naver.

However, if relevance is given by itself, the relevance can be given by dividing the search word into a single keyword or a plurality of keywords.

First, if the search term includes the restored keyword, the plurality of keywords are cumulatively associated with each other. That is, a correlation is provided between the keywords to be input at the same time, and when these keywords are continuously input from a plurality of users at the same time, the correlation is cumulatively given between these keywords that are input at the same time, thereby increasing the relevance. Accordingly, the plurality of related words to which the associations are assigned are ranked according to the degree of the accumulated associations.

On the other hand, when the search word is composed of one keyword, i.e., a single keyword, if a continuously inputted keyword such as' iPhone 6 'is inputted and' 'And' Release Date of iPhone 6 'are linked, and as more users enter these keywords in succession, the relevance of these keywords increases.

Of course, the association word extracting unit 220 may extract the association word (see FIG. 4) already adopted in Google or Naver, as described above, as it is.

The associative language analyzing unit 230 receives a related word from the associated word extracting unit 220 and analyzes the related word information of the associated word.

As shown in FIG. 3, the subordinate components of the association-language analysis unit 230 include a time check unit 231; A location checking unit 232; And may include the USER information collection unit 233 selectively or simultaneously

First, the time check unit 231 uses the system clock located in the search word information providing server to check the order of the extracted related words at predetermined time intervals as described above. Here, the predetermined time interval can be arbitrarily set by a person who intends to implement the present invention in units of day, hour, minute, second, etc., .

As shown in FIG. 5, it is preferable that those extracted by the associated terms are represented by different colors, and the line graph of such a color has a correlation, that is, And show a certain trend.

The user can know information about what issues are related to the recent issues related to the search terms among the related words based on the increase or decrease of the relevance according to the change of the time of the related words, , Which provides a benchmark for judging what a reliable association is.

The location checking unit 232 receives the location information of the terminal 110 and displays the most related word among the extracted related words according to the location information.

As shown in FIG. 6 (b), depending on the region, it is possible to know what kind of related words of 'iPhone 6' are interested. This is because media companies, As well.

The location checking unit 232 includes an IP address recognizing unit 232a; A GPS recognition unit 232b; And a MAP interlocking unit 232c.

The IP address recognizing unit 232a recognizes the IP address to which the terminal 100 accesses and recognizes the connection position of the terminal 100. [

At the same time or independently of the IP address recognizing unit 232a, the GPS recognizing unit 232b receives the GPS signal embedded in the terminal and recognizes the current position of the terminal 100. The position of the terminal 100 In order for the search word information providing server 200 to recognize the information, the user is required to arbitrarily approve the terminal 100, which is a condition that can be arbitrarily set by the user.

The MAP interlocking unit 232c positions the position of the terminal 100 described above in the map information and indicates where the terminal 100 belongs on the map. This can be expressed as shown in FIG. 6 (b) .

However, the map information may be used to request map information from an external server, that is, an external server such as a next map, a Naver map, or a Google map, and may position the recognized terminal 100 on the called map information have.

The associated language analyzing unit 230 may include a USER information collecting unit 233.

First, the USER information collection unit 233 also assumes that the user of the terminal 100 agrees and accepts his or her own information through the terminal 100, Collects the age information of the terminal user and graphs the ranking of the related words according to the age of the user (refer to FIG. 7 (b)).

However, the age of the user of the terminal 100 may collect the specific age, but in order to protect personal information, only the age group of the user, such as a teen, a twenties, a thirties, or a forty And can also be set arbitrarily.

Accordingly, as shown in FIG. 7 (b), the associative language analyzing unit 230 can check which association is most interested according to the age, and it provides background information on a related word to a plurality of users You can get it. In this way, many users can analyze the interest of the age group on the related word, which can be used for the utilization of marketing materials and various elections.

As shown in FIG. 8, the associated-language analyzing unit 230 registers only the highest-ranked association terms among a plurality of related words according to time, and allows the history of the highest-level association to be grasped. As described above, this information is provided to the terminal 100 by the associated word information presentation unit 240, and the user is provided with the related information about the related words as described above by inputting the search word.

The scope of the present invention is defined by the claims, the parentheses used in the claims are not used for optional limitation but are used for the definite components and the description in parentheses is also interpreted as an essential component .

100: terminal
200: Query word information providing server
201: CPU
210:
220: Associative word extracting unit
230: Associated language analysis unit
231: Time check section
232: Location check section
233: USER information collecting unit
240: Associative word information presentation unit

Claims (11)

A system for providing search word integrated information by a search word information providing server through analysis of a search word input to a terminal,
The search word information providing server,
A search word receiver for receiving a search word from the terminal;
A related word extracting unit for extracting a keyword constituting the received search word and extracting a related word having a predetermined relation to the keyword;
A related-language analyzing unit that receives the related-language word from the associated-word extracting unit and analyzes association word information of the associated word; And
And a related word information presentation unit for receiving the related word information from the associated word analysis unit and transmitting the related word information to the terminal,
The method of claim 1,
Wherein when the search term includes a plurality of keywords, associating the plurality of keywords cumulatively with each other, ranking each of the plurality of keywords based on accumulated associations,
The method of claim 1,
When the search word is composed of a single keyword, cumulatively assigning associations to successively input keywords, assigning a ranking to each of the continuously input keywords based on accumulated associations,
The association-
Extracting, from a plurality of keywords having the cumulative relevance, a keyword ranked in a predetermined order, with a related word for the keyword, and the predetermined ranking is arbitrarily settable.
delete delete delete The apparatus according to claim 1,
And a time checker for checking the order of the extracted related words at predetermined time intervals using the system clock in the search word information providing server.
6. The apparatus according to claim 5,
The X-axis is set to a time, and the Y-axis is set to a rank, and a ranking of a plurality of related words with respect to time is graphed and displayed.
The apparatus according to claim 1,
And a location check unit for receiving the location information of the terminal and displaying the most related word among the extracted related words according to the location information.
8. The apparatus according to claim 7,
An IP address recognizing unit recognizing an IP address to which the terminal accesses and recognizing the location of the terminal;
A GPS recognition unit for receiving a GPS signal embedded in the terminal and recognizing a position of the terminal; And
And a MAP interlocking unit for positioning the position of the terminal in the map information.
9. The method according to claim 8,
And is called from an external server and received by the search word information providing server.
The apparatus according to claim 1,
And a USER information collecting unit collecting the age information of the terminal user and drawing the rank of the related word according to the age of the user.
6. The apparatus of claim 5,
And a list of associations corresponding to the best rank among the plurality of associative words is presented and the history of the associative words corresponding to the best rank is presented according to the time.

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