KR101534508B1 - Apparatus and method for providing goods information using a digital broadcasting program - Google Patents

Abstract

The present invention relates to an apparatus and method for providing merchandise information using a digital broadcasting program. For example, in a digital broadcasting receiver such as a digital television, a set top box, an IP set top box, It is possible to increase the efficiency of retrieving product information using a digital broadcasting program by detecting only information about specific companies or specific products desired by the user and enabling the user to more easily search and confirm information, The convenience can be greatly improved.

Digital broadcast receiver, product information, object, website

Description

[0001] Apparatus and method for providing goods information using a digital broadcasting program [0002]

The present invention relates to an apparatus and method for providing product information using a digital broadcast program for enabling a user to easily search for and confirm information on various products displayed in a video image of a digital broadcast program.

2. Description of the Related Art [0002] Generally, digital broadcasting services for providing high-quality video and high-quality audio are widely used and commercialized. For example, digital broadcasting programs are provided through terrestrial digital broadcasting, satellite digital broadcasting, Lt; / RTI >

Also, in a digital broadcast receiver such as a digital television (D-TV), a set top box (STB), an IP set top box (IP-STB), etc. receiving the digital broadcast program, Information is detected and extracted.

The additional information may include broadcast station related information, broadcast program guide information, product information on objects displayed in a video image, and information on a web site selling the corresponding product, For example, there is a demand for a solution for selecting a specific company or a specific product only by a user so that the user can more easily search for and check the information.

A digital broadcast receiver such as a digital television, a set-top box, an IP set-top box, or the like detects various types of additional information transmitted together with a digital broadcast program, And to provide a product information providing apparatus and method using a digital broadcast program for enabling a user to more easily search and confirm.

A method for providing product information using a digital broadcast program according to the present invention includes the steps of: acquiring information about a specific company or a specific product desired by a user before processing a playback signal of a digital broadcast program; A second step of detecting product information corresponding to the specific company or a specific product while processing the reproduction signal of the digital broadcast program; And separating and displaying objects corresponding to the detected goods information in a video image, and then connecting and connecting to a website related to the object at the request of the user.

In addition, in the step 1, the user interface menu screen is displayed before the reproduction signal processing of the digital broadcast program is performed. When the user designates information about a specific company or a specific commodity desired by the user, Characterized in that unique identification information is acquired,

In the second step, the product information multiplexed in the digital broadcast program is extracted and only the product information corresponding to the specific company or the specific product is selected and detected.

In the step 3, if an object corresponding to the detected goods information is divided and displayed in the video image, when the user selects an arbitrary object, the user searches for and uses the organic information associated with the object, And connecting to a related web site,

Also, a method of providing product information using a digital broadcast program according to the present invention includes: a first step of acquiring information on a specific company or a specific product desired by a user after completion of reproduction of a digital broadcast program; A second step of selectively detecting, from the product information extracted and stored during reproduction of the digital broadcast program, product information corresponding to the specific company or a specific product; And displaying the selected product information in the form of a list and then connecting to a website related to the product information at the request of the user.

In addition, in the step 1, when the digital broadcasting program is completely reproduced, a user interface menu screen is displayed. When the user designates information about a specific company or a specific commodity desired by the user, unique identification information , And a control unit

In the step 2, the product information extracted and stored while reproducing the digital broadcasting program is compared with the product information corresponding to the specific company or the specific product, and only the product information corresponding to the specific company or the specific product is selected And detecting,

The third step may further include displaying the selected product information in the form of a list, then, when the user selects any one item of goods information, searching for the organic information associated with the personality information, And connecting to the web site,

Also, a product information providing apparatus using a digital broadcast program according to the present invention includes: a reproduction means for reproducing a digital broadcast program; Storage means for storing product information multiplexed in the digital broadcast program; Communication means for communicating with a website related to the goods information; And a control unit for obtaining information about a specific company or a specific commodity desired by the user before or after reproducing the digital broadcasting program to detect commodity information corresponding to the specific commodity or the specific commodity, And displaying the product information in a list form and then performing connection connection operation with the website related to the product information according to a user's request, ,

The apparatus may further include a generating unit for generating a user interface menu screen for specifying information on the specific company or specific product.

Further, the control means, when the user selects any one item of merchandise information, retrieves and uses the organic information associated with the merchandise information and connects to the website related to the merchandise information,

The control means compares the merchandise information multiplexed in the digital broadcast program with the merchandise information corresponding to the specific merchandise or the specific merchandise and selectively detects only the merchandise information corresponding to the specific merchandise or the specific merchandise .

The apparatus and method for providing merchandise information using a digital broadcasting program according to the present invention can be applied to various types of additional information transmitted together with a digital broadcasting program in a digital broadcasting receiver such as a digital television set top box, It is possible to increase the efficiency of the product information retrieval using the digital broadcasting program by selecting only the information about the specific company or specific products desired by the user so that the user can more easily search and confirm the information. Can be greatly improved.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of an apparatus and method for providing goods information using a digital broadcast program according to the present invention will be described in detail with reference to the accompanying drawings.

The present invention can be applied to various types of digital broadcast receivers such as digital television, set-top box, and IP set-top box. For example, as shown in FIG. 1, an IP- STB) is used in connection with the television 200.

The digital broadcast receiver 100 may also receive a digital broadcast program received from a content providing server 400 through a network 300 such as the Internet or the like, And outputs high-quality video and high-quality audio to the television.

2, the digital broadcasting receiver 100 includes a network module 10, a storage 11, a decoder 12, a CPU 13, an information detector 14, A sound generator 15, a memory 16, a timer 17, a tuner unit 18, and the like.

The network module 10 performs an interface operation with the content providing server 400 connected and connected through the network 300 such as the Internet according to the operation control of the CPU 13.

The storage 11 stores a digital broadcasting program downloaded from the contents providing server 400 or a digital broadcasting program received through the tuner unit 18. For example, 11, a large-capacity storage medium such as a hard disk (HDD) or the like can be used.

The decoder 12 decodes the digital broadcasting program downloaded to the storage 11 and outputs audio and video signals. For example, as shown in FIG. 3, In the data stream of the digital broadcast program, video data, audio data, and various types of additional information data are multiplexed and transmitted.

In the meantime, the information detector 14 detects a packet ID (PID) recorded in a packet header of the video data packet, the audio data packet, and the additional information data packet multiplexed in the data stream, And extracts only the additional information data packet.

Of the extracted additional information data packets, only the goods information data packet having the unique identification information corresponding to the goods information, for example, the packet ID PID = 1111 0000, is selected and stored in the memory 16 .

3, the payload of the goods information data packet includes object information (Object Info.) For delimiting and displaying the goods contained in the video image, object ID (for example, Goods_ID), a goods manufacturer ID (Maker_ID), and goods information (Goods Info.) Including URL information (URL_Info.) Of a website selling the goods.

As described above, the CPU 13 searches for and stores product information selectively stored in the memory 16, and provides only the information on the specific company or specific product desired by the user to the user efficiently. For example, 4, before the digital broadcasting program is reproduced, the CPU 13 controls the operation of the OSD generation unit 15 to generate a user interface (UI) OSD (On Screen Display) menu screen.

On the other hand, the OSD menu screen includes, for example, an input field for allowing a user to select and designate a specific company or a specific product. In the CPU 13, (LGE) and a digital television (Digital TV) are selectively input as a goods information search condition (Goods Information Search Condition), unique identification information given to the LGE and the digital television is checked, .

The cipher 13 performs a series of operations for reproducing signal processing of a digital broadcast program received through the tuner 18 or the network module 10. Then the information detecting unit 14 is controlled by operation And determines whether the product information corresponding to the digital TV set with the search condition is retrieved.

When the product information corresponding to the LGE and the digital television is found as a result of the determination, the decoder 12 and the OSD generation unit 15 are controlled to control the object of the corresponding product included in the video image Object) is highlighted, or the color, etc. are displayed differently.

4, an object of the digital television classified and displayed in a highlighted state is displayed on the CPU 13 by a user using a remote controller or a mouse or the like When the user clicks the selection, the user accesses the web site for selling the digital television by searching for the organic information included in the product information.

Accordingly, the user can easily recognize whether a specific company or an object corresponding to a specific commodity desired by the user is displayed in the video image while viewing the digital broadcast program, and also can access a website So that detailed information on a desired commodity can be confirmed, or a commodity can be purchased using an electronic commerce service or the like.

For example, when the digital broadcast program is completely reproduced, the CPU 15 generates the product information search condition. The product information search condition may be set after the digital broadcast program is completely reproduced. For example, And displays an OSD menu screen capable of a user interface (UI).

When the user selects and inputs all the companies and digital TVs as the goods information search condition (Goods Information Search Condition) through the OSD menu screen, And sets it as a search condition.

The CPU 13 controls the information detecting unit 14 while performing a series of operations for reproducing the digital broadcasting program received through the tuner 18 or the network module 10 , And confirms whether product information corresponding to a digital TV among various commodity information retrieved and stored in the memory 16 exists.

When the goods information corresponding to the different digital television sets is found as a result of the checking, the goods are generated and displayed in the form of a list by controlling the operation of the video production unit 15. For example, , "XCANVAS" sold by LG Electronics and "PAVV" sold by Samsung Electronics as a second digital television (Digia TV 2) are listed as a first digital television (Digital TV 1) . ≪ / RTI >

On the other hand, when the user requests access to a Web site in a state in which any one of the products displayed in the list form is selected, the customer information (URL) information included in the product information is displayed And connects to a website that sells the digital television using a search.

Accordingly, even after watching the digital broadcast program, the user can easily check the merchandise corresponding to the specific company or the specific merchandise desired by the user, access the website for selling the merchandise, It is possible to confirm the details or to purchase the commodity by using an e-commerce service or the like.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. , Alteration, substitution, addition, or the like.

1 shows an embodiment of an IPT top box to which the present invention is applied,

FIG. 2 illustrates a configuration of an IP set top box to which the present invention is applied,

FIG. 3 illustrates an embodiment in which product information included in a digital broadcast data stream is extracted according to the present invention,

FIG. 4 shows a first embodiment of a method for providing goods information using a digital broadcast program according to the present invention,

FIG. 5 shows a second embodiment of a method for providing goods information using a digital broadcast program according to the present invention.

[Description of Drawings]

10: Network module 11: Storage

12: decoder 13:

14: information detecting unit 15:

16: memory 17: timer

18: tuner unit 100: IP STB

200: television 300: network

400: Content providing server

Claims (12)

delete delete delete delete A first step of acquiring information on a specific company or a specific product desired by the user after completion of reproduction of the digital broadcasting program; A second step of selectively detecting, from the product information extracted and stored during reproduction of the digital broadcast program, product information corresponding to the specific company or a specific product; And And displaying the selected product information in the form of a list and then connecting to a website related to the product information at the request of the user. The product information providing method using the digital broadcast program . 6. The method of claim 5, In step 1, when the digital broadcasting program is reproduced, a user interface menu screen is displayed. When the user designates information on a specific company or specific product desired by the user, unique identification information on the specific company or specific product is obtained Wherein the digital broadcast program is a digital broadcast program. 6. The method of claim 5, In the second step, the product information extracted and stored during the reproduction of the digital broadcasting program is compared with the product information corresponding to the specific company or the specific product to selectively detect the product information corresponding to the specific company or the specific product Wherein the digital broadcasting program is a digital broadcasting program. 6. The method of claim 5, In the step 3, if the user selects any item information after displaying the product information selected and detected in the form of a list, the user searches for the organic information associated with the character information, And connecting the digital broadcast program to the digital broadcast program. Playback means for playing back a digital broadcast program; Storage means for storing product information multiplexed in the digital broadcast program; Communication means for communicating with a website related to the goods information; And Extracting product information while reproducing the digital broadcast program, storing the extracted product information in the storage means, The method comprising: acquiring information on a specific company or a specific commodity desired by the user after completion of reproduction of the digital broadcasting program; detecting only the commodity information corresponding to the specific company or the specific commodity from the commodity information stored in the storing means; And control means for displaying the product information in a list form and performing connection connection operation with a website related to the product information according to a user's request. . 10. The method of claim 9, Further comprising generating means for generating a user interface menu screen for specifying information on the specific company or a specific product. 10. The method of claim 9, Wherein the control means connects and connects to a website related to the commodity information by searching and using the OLS information associated with the commodity information when the user selects any one commodity information Information providing device. 10. The method of claim 9, Wherein the control means compares the product information multiplexed in the digital broadcast program with the product information corresponding to the specific vendor or the specific product and selectively detects only the product information corresponding to the specific vendor or the specific product A product information providing device using a digital broadcast program.

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