KR101507321B1 - Method and apparatus for providing on-line advertisement by using information of scroll-bar location - Google Patents

Abstract

According to a preferred embodiment of the present invention, when an advertisement data transmission request is received from a client, the advertisement data transmission request is transmitted from the client to the client, Extracting the included advertisement exposure position information and receiving the advertisement exposure position information and the scroll bar position information of the web browser displayed on the web document when the scroll bar position information corresponds to the advertisement exposure position information .

According to the present invention, even in the case of an online advertisement inserted into a web page, it is easy to know whether an online advertisement is exposed to a user. Even if an advertisement is included in a web page provided to a user, There is an advantage that the effect can be enhanced.

Online, Ads, Scroll, Scrollbars, Tags

Description

TECHNICAL FIELD The present invention relates to an online advertisement providing method and apparatus using scroll bar position information,

The present invention relates to a method and apparatus for providing an advertisement, and more particularly, to a method and apparatus for providing an online advertisement using position information of a scroll bar located on a screen of a communication network connection program such as a web browser.

BACKGROUND ART [0002] In accordance with the development of communication networks such as online and mobile communication networks, advertisements provided only in print media such as broadcast media such as television and radio in the past, newspapers and magazines are provided in various forms.

Especially, as the number of users such as online and mobile communication increases exponentially with the development of communication network, online advertising becomes one of the most important advertising means.

Such an online advertisement is provided in various forms such as displaying an advertisement in a predetermined area such as a banner advertisement of a web site, or accessing a specific web site through a pop-up window.

In addition, a specific word or keyword is extracted from a word entered into a search window by a user online or a word or a sentence included in a specific web page of the web site, and a list of the corresponding web site matched with the keyword or advertisement data And the like are used.

On the other hand, there is a problem that it is difficult to understand whether the advertisement is exposed to the user or whether the online advertisement is watched.

In particular, in the case of an advertisement inserted into a web page, it is difficult for the user to grasp whether the user has viewed the web page up to the portion of the web page where the advertisement is located within the web page.

On the other hand, in the case of the online advertisement inserted in the web page, since the advertisement is included in the web page provided to the user, the advertisement itself does not attract the user's attention.

In order to solve the above-mentioned problems, the present invention proposes a method and apparatus for providing online advertisement using location information of a scroll bar, which is easy to grasp whether an online advertisement is exposed to a user or not.

In particular, the present invention proposes a method and apparatus for providing an online advertisement using position information of a scroll bar, which is easy to grasp whether an online advertisement is exposed to a user even in an online advertisement inserted into a web page.

Another object of the present invention is to provide a method and apparatus for providing an online advertisement using scroll bar position information that can attract a user's attention even when an advertisement is included in a web page provided to a user, thereby enhancing the advertisement effect.

Other objects of the present invention will become readily apparent from the following description of the embodiments.

According to an aspect of the present invention, there is provided a method of providing an online advertisement using position information of a scroll bar.

According to a preferred embodiment of the present invention, an online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server comprises the steps of: The advertisement data transmission request transmitted from the client is transmitted to the client by extracting the advertisement exposure position information included in the web document received from the web server at the client, And the scroll bar position information is received at the advertisement server when the scroll bar position information corresponds to the advertisement exposure position information using the scroll bar position information of the web browser in which the web document is displayed.

The client may request to stop transmitting the advertisement data if the scroll bar position information does not correspond to the advertisement exposure position information.

The extraction of the advertisement exposure position information and the transmission request of the advertisement data in the client may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, there is provided an online advertisement providing method performed by the advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, (A) receiving advertisement exposure position information; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And (c) transmitting advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information.

The advertisement server may stop the transmission of the advertisement data if the scroll bar position information does not correspond to the advertisement exposure position information.

The advertisement exposure position information and the scroll bar position information may be received from the client using a tag included in the web document and executed.

According to another aspect of the present invention, there is provided an online advertisement providing apparatus using scroll bar position information.

According to a preferred embodiment of the present invention, in an online advertisement providing apparatus, when an advertisement data transmission request is received from a client, the advertisement data transmission request is transmitted from the client to the client, Extracting advertisement exposure position information included in the web document received from the web server, and using the extracted advertisement exposure position information and the scroll bar position information of the web browser on which the web document is displayed, And is received at the advertisement server when it corresponds to the advertisement exposure position information.

The client may request to stop transmitting the advertisement data if the scroll bar position information does not correspond to the advertisement exposure position information.

The extraction of the advertisement exposure position information and the transmission request of the advertisement data in the client may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, there is provided an online advertisement providing apparatus, comprising: a scroll bar position information input unit receiving location information of a scroll bar of a web browser installed in a client; A web page tag information input unit for receiving tag information for providing an advertisement included in a web page provided through the web browser from the client; And an advertisement reproduction determination unit for determining whether advertisement data should be transmitted to the client according to the scroll bar position information received from the scroll bar position information input unit and the tag information received from the web page tag information input unit, A provision device is provided.

The advertisement reproduction determination unit may stop transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information.

The scroll bar position information input unit and the web page tag information input unit may receive the scroll bar position information and the tag information for providing the advertisement from the client using a tag included in the web document.

According to another aspect of the present invention, there is provided a recording medium on which a program for implementing an online advertisement providing method using position information of a scroll bar is recorded.

According to a preferred embodiment of the present invention, there is provided an online advertisement providing system including a client, a web server, and an advertisement server, wherein the instructions that can be executed by the advertisement server to implement an online advertisement providing method performed by the advertisement server include: A program for implementing a program and readable by a digital processing apparatus, the program comprising the steps of: transmitting advertisement data to a client when an advertisement data transmission request is received from the client, The request extracting the advertisement exposure position information included in the web document received from the web server at the client and extracting the advertisement exposure position information from the web exposure information using the extracted advertisement exposure position information and the scroll bar position information of the web browser Scroll bar The recording medium recording a program for implementing the online advertising service characterized in that the reception from the advertisement server is provided if the value information corresponding to the advertisement exposure position information.

The client may request to stop transmitting the advertisement data if the scroll bar position information does not correspond to the advertisement exposure position information.

The extraction of the advertisement exposure position information and the transmission request of the advertisement data in the client may be performed using a tag included in the web document.

According to another preferred embodiment of the present invention, there is provided an online advertisement providing system including a client, a web server, and an advertisement server, wherein a command executable by the advertisement server to implement an online advertisement providing method performed by the advertisement server, (A) receiving advertisement exposure position information included in a web document received by the client, the program comprising: (a) receiving advertisement exposure position information included in a web document received by the client; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And (c) transmitting advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information. The method of claim 1, Is provided.

The advertisement server may stop the transmission of the advertisement data if the scroll bar position information does not correspond to the advertisement exposure position information.

The advertisement exposure position information and the scroll bar position information may be received from the client using a tag included in the web document.

According to another preferred embodiment of the present invention, there is provided an online advertisement providing system including a client, a web server, and an advertisement server, wherein the instructions, which can be executed by the client to implement an online advertisement providing method performed by the client, A computer-readable recording medium having recorded thereon a program that can be read by a digital processing apparatus, the program comprising: (a) extracting advertisement exposure position information included in a web document received from the web server; (B) receiving scroll bar position information of a web browser in which the web document is displayed; And (c) requesting advertisement data to the advertisement server when the input scroll bar position information corresponds to the advertisement exposure position information, wherein the requested advertisement data is reproduced in the client A recording medium on which a program for implementing an online advertisement providing method is recorded is provided.

In step (c), if the scroll bar position information does not correspond to the advertisement exposure position information, the controller may request to stop the transmission of the advertisement data.

The extraction of the advertisement exposure position information and the transmission request of the advertisement data may be performed using a tag included in the web document.

As described above, according to the method and apparatus for providing online advertisement using the scroll bar position information according to the present invention, it is easy to know whether the online advertisement is exposed to the user or not.

In particular, even in the case of an online advertisement inserted into a web page, it is easy to grasp whether an online advertisement is exposed to a user. Even if an advertisement is included in a web page provided to a user, There are advantages to be able to.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Like reference numerals are used for like elements in describing each drawing. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, .

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention.

The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like or corresponding elements are denoted by the same reference numerals, and a duplicate description thereof will be omitted.

First, a configuration of an online advertisement providing system according to a preferred embodiment of the present invention will be described with reference to FIG.

1 is a diagram illustrating a configuration of an online advertisement providing system according to a preferred embodiment of the present invention.

1, an online advertisement providing system according to an exemplary embodiment of the present invention may include a client 100, a web server 120, and an advertisement server 130 .

The client 100 is connected to the web server 120 and the advertisement server 130 via the communication network 110 and transmits a web document such as a web page provided from the web server 120 and advertisement data For example.

The client 100 may include a web browser (not shown) to allow access to the web server 120 and an application (not shown) to which the advertisement data can be reproduced.

It is obvious that the web browser and the application can be installed in the form of a program on the client 100.

The client 100 can be connected to the web server 120 and the advertisement server 130 by having a communication function and can install a program capable of reproducing the received advertisement data, There is no restriction on the device including the display screen.

In the meantime, the advertisement data according to the present invention may include not only advertisements provided in the form of text, image, and moving picture but also advertisements provided in the form of voice, and forms in which audio is provided with the text, It is obvious that all types and types of advertisement data can be included.

The client 100 may be, for example, a user personal computer (PC), a mobile phone, or a wireless terminal such as a personal digital assistant (PDA), but is not limited thereto.

In order to display the advertisement on the client 100 using the position information of the scroll bar, a position for providing the advertisement in the web page is determined and set in advance, and when the scroll bar of the web browser is at a preset position The information is received by the advertisement server 130 and the advertisement server 130 transmits the advertisement data.

That is, in the client 100, only the location information of the scroll bar on the web browser is transmitted to the advertisement server 130, and the advertisement in the web page, which the advertisement server 130 can receive from the web server 120 or the client 100, If the position of the scroll bar corresponds to the position where the advertisement is provided, the advertisement data is transmitted.

Hereinafter, the information on the position where the advertisement is provided is referred to as advertisement exposure position information. The advertisement exposure position information is obtained by adding a tag in the web document and extracting the advertisement exposure position information and transmitting / .

The client 100 determines whether the advertisement is provided using the scroll bar position information on the web browser and the advertisement exposure position information in the web page. The client 100 requests the advertisement server 130 to transmit the advertisement data, It is possible to transmit the advertisement data to the client 100 according to the request.

In addition, the client 100 transmits scroll bar position information or advertisement exposure position information in a web page to the advertisement server 130, and the advertisement server 130 extracts or receives the advertisement exposure position information, It is possible to transmit the advertisement data through the comparison of the advertisement data.

Meanwhile, when the client 100 performs the extraction of the advertisement exposure position information and the comparison with the scroll bar position information, an advertisement module (not shown) for performing the function may be installed in the client 100, The module can be automatically downloaded to the client 100 through an object tag in a web page provided by the web server 116 and can be installed in the form of an ActiveX control.

Also, the advertisement module (not shown) may be provided to the client in the form of a script that can operate in a web browser. There is no limitation to the method or form of providing the advertisement module.

The process of reproducing the advertisement data using the scroll bar position information according to the present invention will be described in detail with reference to FIGS. 2 and 3.

The client 100 is connected to the web server 120 and the advertisement server 130 through the communication network 110. The communication network 110 in the present invention includes online and mobile communication networks as well as TCP / (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), Simple Network Management Protocol (SNMP) ), And Network File Service (NFS).

In addition, the mobile communication network includes an access gateway (Access) which enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), a home location register (HLR) Gateway, and Packet Data Serving Node (PDSN).

The web server 120 provides a web document such as a web page through which the advertisement is provided through the client 100.

The advertisement server 130 transmits preset advertisement data to the client when receiving the advertisement data transmission signal according to the tag information in the web page provided by the web server.

The advertisement server 130 may be connected to a database 140 storing advertisement data transmitted to the client 100. The advertisement data transmitted to the client 100 may be transmitted to an application application.

Hereinafter, a procedure for implementing an online advertisement providing method according to a preferred embodiment of the present invention will be described with reference to FIG. 2 and FIG.

2 is a flowchart illustrating a procedure for implementing an online advertisement providing method according to an exemplary embodiment of the present invention. FIG. 2 illustrates a case where the client 100 extracts the advertisement exposure position information and the scroll bar position information of the web browser in the embodiment of the present invention, and requests only the advertisement data to the advertisement server.

As shown in FIG. 2, first, a web document provided through the web server 120 is transmitted to the client 100 (S200).

A part or all of the received web page is provided through the screen of the web browser installed in the client 100. [

And extracts position information for causing the advertisement in the received web page to be exposed (S202).

Meanwhile, when the user confirms the content in the web page while moving the web page up or down or left or right using the scroll bar in the user interface provided in the web browser, the position information of the scroll bar is preferably displayed on the client 100 (Step S204).

Meanwhile, the advertisement module may be provided in the form of a script, or may be installed as an ActiveX control in the form of a separate program.

If it is determined that the scroll bar is positioned at a predetermined position, that is, a position within the web page where the tag exists (S206). If the scroll bar is located at a position within the web page where the tag exists, The advertisement server 130 requests the advertisement data from the tag included in the web page (S208).

On the other hand, when the advertisement server 130 requests the advertisement data by the tag, not only when the scroll bar is located at a position within the web page where the tag exists, but also when the portion where the tag exists in the web page is exposed ≪ / RTI >

For example, if a portion of a web page including a portion of a web page including an advertisement exposure position within a web page is exposed according to movement of the scroll bar, the advertisement is provided, or the position of the scroll bar is correctly positioned It is possible to make the optical height to be provided only when they match.

The advertisement exposure position information is position information in a web page in which a tag is inserted as information of coordinates in which a tag is inserted in a web page or position information of a pixel in an image or text in which a tag is inserted in the web page Pixel), more preferably information including coordinate value information of the pixel.

On the other hand, the advertisement server 130 transmits advertisement data set in advance so that the advertisement data is displayed on the display screen of the client 100 to be reproduced.

In addition, when the position of the scroll bar deviates from the position in the web page where the tag exists, the advertisement server 130 may stop the transmission of the advertisement data or stop the reproduction of the advertisement data.

For example, when a user scrolls a web page, if the portion of the advertisement is out of the web browser, the advertisement is no longer provided to the user.

The interruption of the transmission and reproduction of the advertisement data is performed by the client 100 regardless of whether the advertisement server 130 stops sending the advertisement data or the advertisement server 130 stops sending the advertisement data, It is obvious that the present invention can be implemented by various methods such as stopping reproduction of advertisement data in the mobile terminal 100

On the other hand, if the advertisement is provided in the form of a moving picture, the advertisement in the web page may be provided as a still image or an image of the moving picture, and the moving picture may be played according to the position of the scroll bar.

In addition, it is possible to provide an image or a moving picture according to the position of the scroll bar while being provided in the form of a text in a web page, to provide no display within the web page, It is obvious that the present invention can be configured so as to be reproduced or reproduced.

In addition, the reproduction of such advertisements can be performed in various forms such as reproduction in a certain area within a web page, provision of a web page through a separate window such as a pop-up window, and the like.

As described above, the reproduction of the advertisement may include the display of the image or text, the reproduction of the moving picture or the sound, and the like, as described above.

When the image or text is provided in a web page, the location information of the pixel for reproducing the advertisement data of the image or text may be included in the advertisement exposure position information as described above.

The procedure for implementing the online advertisement providing method according to the present invention will be described in more detail with reference to FIG.

FIG. 3 is an exemplary diagram illustrating an order in which an online advertisement providing method according to a preferred embodiment of the present invention is implemented.

As illustrated in FIG. 3, in step 300, a screen that a user first touches through a screen of a web browser is a web page received through a web server. As illustrated in FIG. 3, Page 300 and becomes pre-set.

The web page 300 is displayed while moving the user web page 300 up or down or left or right using the scroll bar as in step 302.

In step 304, when the location 310 where the advertisement is exposed in the web page exposed by the user, that is, the part where the tag is inserted, is exposed to the user on the screen of the web browser, the advertisement is exposed to the user .

Although the advertisement is displayed to the user in FIG. 3, it is exemplified that the advertisement is displayed in a large size. However, there is no limitation on the way in which the advertisement is provided.

In other words, the portion where the tag is inserted, that is, the position where the advertisement is exposed, is exposed to the user on the screen of the web browser is not limited to the case where the scroll bar is located at the portion where the tag is inserted, The user may be exposed to the user's screen as described above.

If the advertisement exposure position disappears from the web page displayed to the user in the web page viewed by the user in step 306, the advertisement exposure is stopped.

Of course, if the position of the advertisement exposure disappears from the web page that the user views, such as step 306, the advertisement exposure is stopped because the portion where the advertisement is included is located at the top end of the web page, It is obvious that the present invention may not be included according to the present invention.

As illustrated in FIG. 3, according to the advertisement providing method using the scroll bar position information according to the present invention, when a user views a web page, the advertisement is provided only when the corresponding web page portion is exposed or the scroll bar is located It is possible to increase the interest of the user's advertisement.

In addition, since the advertisement is exposed only when the user is viewing the web page, the advertisement effect can be easily measured.

Hereinafter, when the client 100 transmits only the location information of the scroll bar on the web browser and the advertisement is provided according to the determination whether the advertisement is provided by the advertisement server 130, the configuration of the advertisement server 130, As shown in FIG.

FIG. 4 is a diagram illustrating a configuration of an advertisement server 130 according to an exemplary embodiment of the present invention.

The advertisement server 130 may include a scroll bar position information input unit 400, a web page tag information input unit 410, an advertisement playback determination unit 420, and a communication unit 430 according to a preferred embodiment of the present invention .

First, the scroll bar position information input unit 400 receives the scroll bar position information from the client 100, which is located in the web browser window and can move the screen up or down or left and right.

The web page tag information input unit 410 receives advertisement exposure position information contained in a web document received from the web server 120 through the web browser and received through the web browser or tag information in a web document From the client 100 or from the web server 120 and receives the input.

The advertisement reproduction determination unit 420 determines whether the scroll bar position matches the advertisement exposure position according to the scroll bar position information input from the scroll bar position information input unit 410 and the tag information input from the web page tag information input unit 420 And judges whether advertisement data should be transmitted from the advertisement server 130 to the client 100. This determination is the same as when the client 100 determines whether to reproduce the advertisement data.

If the advertisement reproduction determination unit 420 determines that the advertisement should be provided, the advertisement data is transmitted to the client, and the transmitted advertisement data is reproduced in the client 300.

The communication unit 430 receives the scroll bar position information and the web page tag information, that is, the advertisement exposure position information, and transmits the advertisement data to the client 100.

Meanwhile, the client 100 may determine whether the advertisement is provided using the scroll bar position information on the web browser and the advertisement exposure position information in the web page, and may request only the advertisement server 130 to transmit the advertisement data.

In this case, the functions of the scroll bar position information input unit 400, the web page tag information input unit 410, and the advertisement reproduction determination unit 420 may be included in the client 100 in FIG. 4, And may be included in the client 100 in the form of a program.

It will be apparent to those skilled in the relevant art that various modifications, additions and substitutions are possible, without departing from the spirit and scope of the invention as defined by the appended claims. The appended claims are to be considered as falling within the scope of the following claims.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing a configuration of an online advertisement providing system according to a preferred embodiment of the present invention; FIG.

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001]

FIG. 3 is an exemplary view illustrating an order in which an online advertisement providing method according to a preferred embodiment of the present invention is implemented.

4 is a diagram illustrating a configuration of an online advertisement providing apparatus according to a preferred embodiment of the present invention.

Claims (15)

A method of providing an online advertisement performed by an advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, Transmitting advertisement data to the client when an advertisement data transmission request is received from the client, The advertisement data transmission request, which is received from the client, In the client, Extracting advertisement exposure position information using a tag included in the web document received from the web server, and using the extracted advertisement exposure position information and the scroll bar position information of the web browser on which the web document is displayed, When the scroll bar position information corresponds to the advertisement exposure position information, When the scroll bar position information does not correspond to the advertisement exposure position information, requests to stop transmission of the advertisement data. delete delete A method of providing an online advertisement performed by an advertisement server in an online advertisement providing system including a client, a web server, and an advertisement server, Receiving advertisement exposure position information using a tag included in a web document received by the client; Receiving scroll bar position information of a web browser in which the web document is displayed; And Transmits the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information and stops the transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information The method of claim 1, further comprising the steps of: delete delete 1. An online advertisement providing apparatus connected to a client and a web server to provide an online advertisement, Transmitting advertisement data to the client when an advertisement data transmission request is received from the client, The advertisement data transmission request, which is received from the client, In the client, Extracting advertisement exposure position information using a tag included in the web document received from the web server, and using the extracted advertisement exposure position information and the scroll bar position information of the web browser on which the web document is displayed, When the scroll bar position information corresponds to the advertisement exposure position information, When the scroll bar position information does not correspond to the advertisement exposure position information, requests stop of transmission of the advertisement data. delete delete 1. An online advertisement providing apparatus connected to a client and a web server to provide an online advertisement, A scroll bar position information input unit for receiving position information of a scroll bar of a web browser installed in the client; A web page tag information input unit for receiving tag information for providing an advertisement included in a web page provided through the web browser; And When the scroll bar position information corresponds to the tag information according to the scroll bar position information received from the scroll bar position information input unit and the tag information received from the web page tag information input unit, And if the scroll bar position information does not correspond to the tag information, whether to stop the transmission of the advertisement data. delete delete A program of instructions executable by the advertisement server is implemented in an online advertisement providing system including a client, a web server, and an advertisement server to implement an online advertisement providing method performed by the advertisement server, A recording medium on which a program that can be read is recorded, Transmitting advertisement data to the client when an advertisement data transmission request is received from the client, The advertisement data transmission request, which is received from the client, The client extracts advertisement exposure position information using a tag included in the web document received from the web server, and extracts the advertisement exposure position information and the scroll bar position information of the web browser on which the web document is displayed When the scroll bar position information corresponds to the advertisement exposure position information, And if the scroll bar position information does not correspond to the advertisement exposure position information, the controller stops the transmission of the advertisement data. A program of instructions executable by the advertisement server is implemented in an online advertisement providing system including a client, a web server, and an advertisement server to implement an online advertisement providing method performed by the advertisement server, A recording medium on which a program that can be read is recorded, Receiving advertisement exposure position information using a tag included in a web document received by the client; Receiving scroll bar position information of a web browser in which the web document is displayed; And Transmits the advertisement data to the client when the input scroll bar position information corresponds to the advertisement exposure position information and stops the transmission of the advertisement data when the scroll bar position information does not correspond to the advertisement exposure position information The method of claim 1, further comprising the steps of: A program of instructions executable by the client for implementing an online advertisement providing method performed by the client in an online advertisement providing system including a client, a web server and an advertisement server is implemented and read by a digital processing apparatus A recording medium on which a program capable of being recorded is recorded, Extracting advertisement exposure position information using a tag included in the web document received from the web server; Receiving scroll bar position information of a web browser in which the web document is displayed; And Requesting advertisement data to the advertisement server when the input scroll bar position information corresponds to the advertisement exposure position information and if the inputted scroll bar position information does not correspond to the advertisement exposure position information, Requesting the transmission of data to be interrupted, Wherein the requested advertisement data is reproduced by the client. ≪ Desc / Clms Page number 19 >

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