KR101498792B1 - Apparatus and method for detecting medium of unfair clicked advertisement - Google Patents

Abstract

There is provided a method of providing an advertisement displayed on a web page through one or more mediums and determining whether or not the advertisement is clicked and then selecting a medium in which the number of clicks of the advertisement among the one or more media occurs more than a predetermined number of times within a predetermined period And detecting the clicked advertisements.

Description

[0001] APPARATUS AND METHOD FOR DETECTING MEDIUM OF UNFAIR CLICKED ADVERTISEMENT [

Embodiments of the present invention relate to an apparatus and method for detecting an ad illegal click, and more particularly, to an apparatus and method for detecting a medium on which an ad illegal click occurs.

In general, in the case of Internet advertising, CPC (cost per click) type (billing per click) Internet advertisement is widely used. The CPP advertisement is a method of determining the advertising price in the Internet advertisement. It is a method of determining how much to pay when an Internet user clicks a single advertisement link such as a text or a banner displayed on a predetermined website providing an advertisement to an Internet user It is mainly used in keyword advertisements of search engines (Internet search sites).

That is, in the case of a CPC advertisement, a user who accesses the Internet clicks a link of an advertiser displayed on a search result page on a search site, and the advertiser pays a predetermined advertisement cost.

In the case of CPC ads, when a user clicks on a link in an ad, they store the clicked time, clicked site, and IP information on the user's computer, and click information (clicked time, clicked Site, IP information, etc.), stores the click information in the advertisement server, confirms the user's IP information, subtracts the advertisement amount of the advertiser according to the number of clicks, and connects to the advertisement site. This exposes the advertising information to the user.

Generally, in order to solve the problem of the illegal click in the case of the CPC advertisement, information on the click of the advertisement (time of the click, site of the click, IP information, etc.) is stored in the cookie and then transmitted to the advertisement Attempts to solve the problem by using the cookie information and the number of times of connection per hour or by clicking twice in the time. However, when the user deletes the cookie information of the computer and clicks the advertisement, when the user clicks the advertisement while changing the IP of the computer using the proxy server, And the advertising amount of the advertiser continues to be subtracted accordingly.

When the user installs the advertisement-type web browser and uses the web browser, the existing advertisement-providing web browser accumulates a certain amount of the advertisement amount to the user when the user clicks the advertisement or clicks on the advertisement during the time when the browser is activated, The fraudulent click prevention feature was not included, which increased the burden on advertisers due to illegal clicks.

An embodiment of the present invention provides an apparatus and method for detecting a medium on which an ad illegal click occurs.

An embodiment of the present invention aims at making the billing per click of advertisements fair.

An ad illegitimate clicked medium detection apparatus according to an embodiment of the present invention includes an advertisement providing unit for providing an advertisement displayed on a web page through one or more media, an advertisement click determination unit for determining whether the advertisement is clicked, And a media detection unit that detects a medium in which the number of clicks of the advertisement among the one or more media is equal to or greater than a preset number of times within a predetermined period.

According to an aspect of the present invention, the media detection unit may detect a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a predetermined value within a predetermined period of time.

According to an aspect of the present invention, the media detection unit detects one or more IPs that click on the advertisement through the one or more media, measures a ratio of the one or more IPs that is not a predetermined effective IP, It is possible to detect a medium having a rate equal to or greater than a predetermined rate.

According to one aspect of the present invention, the media detection unit may detect a medium whose number of clicks of the advertisement is equal to or greater than a preset number of times per IP of the one or more media within a predetermined period.

According to an aspect of the present invention, the media detection unit may detect a medium whose number of clicks of the advertisement per keyword of the one or more media is equal to or greater than a preset number within a predetermined period.

According to an aspect of the present invention, the media detection unit may detect a medium whose advertisement exposure number of the one or more media is equal to or greater than a predetermined advertisement exposure number within a predetermined period of time.

According to an aspect of the present invention, the media detection unit may detect a medium in which the number of advertisement calls of the one or more media is equal to or greater than a predetermined number of advertisement calls within a predetermined period of time.

According to an aspect of the present invention, the medium detecting unit may detect a medium whose ad click price of the at least one medium is equal to or higher than a predetermined ad click price price within a predetermined period.

According to an aspect of the present invention, the media detection unit may detect a medium whose number of times the advertisement is clicked on the one or more media within a predetermined period of time is equal to or more than the number of times the advertisement is clicked on the one or more media within the past predetermined period have.

According to an aspect of the present invention, the medium detection unit may detect a medium having a distribution chart of a time zone when the advertisement is clicked, of the one or more media being equal to or less than a predetermined distribution degree.

According to an embodiment of the present invention, there is provided a method of detecting an illegal ad click medium, comprising: providing an advertisement placed on a web page through at least one medium; determining whether to click the advertisement; Detecting a medium in which the number of clicks of the advertisement occurs more than a predetermined number of times within a predetermined period of time.

A method of detecting an ad tampering medium according to an aspect of the present invention may further include detecting a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a preset value within a predetermined period.

According to an aspect of the present invention, there is provided a method of detecting an illegal clicked advertisement medium, comprising: detecting one or more IPs that click on the advertisement through the one or more media; measuring a ratio of the at least one IP among non- And detecting a medium in which the ratio other than the effective IP is equal to or greater than a predetermined ratio.

The method of detecting an ad tampering medium according to an aspect of the present invention may further include detecting a medium whose number of clicks of the advertisement is equal to or greater than a preset number of times per IP of the one or more media within a predetermined period.

The method may further include detecting a medium whose number of clicks of the advertisement is more than a predetermined number of times per keyword of the one or more media within a predetermined period of time.

The method of detecting an illegal clicked media according to an aspect of the present invention may further include detecting a medium whose advertisement exposure number of the one or more media is equal to or greater than a predetermined advertisement exposure number within a predetermined period.

The method of detecting an ad tampering medium according to an aspect of the present invention may further include detecting a medium in which the number of advertisement calls of the one or more media is equal to or greater than a predetermined number of advertisement calls within a predetermined period.

The method of detecting an illegal ad click medium according to an aspect of the present invention may further include detecting a medium whose advertisement click unit price of the one or more media is equal to or higher than a predetermined ad click unit price within a predetermined period.

A method of detecting an ad tampering medium according to an aspect of the present invention includes detecting a medium whose number of times the advertisement is clicked on the one or more media within a predetermined period of time is equal to or more than the number of times the advertisement is clicked on the one or more media within the past predetermined period The method comprising the steps of:

The method of detecting an ad tampering medium according to an aspect of the present invention may further include the step of detecting a medium having a distribution map of a time zone when the advertisement is clicked on the one or more media.

According to an embodiment of the present invention, it is possible to provide an apparatus and method for detecting a medium in which an ad illegal click occurs.

According to an embodiment of the present invention, it is possible to properly charge the advertisement per click.

1 is a block diagram showing a configuration of an ad tampering-click-medium detecting apparatus according to an embodiment of the present invention.
2 to 4 are views showing examples of a medium for providing advertisements through a web page according to an aspect of the present invention.
5 is a view showing an example of advertisement information and advertisement related information according to an aspect of the present invention.
6 is a flowchart illustrating a method of detecting an illegal clicked advertisement medium according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings and accompanying drawings, but the present invention is not limited to or limited by the embodiments.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terminology used herein is a term used for appropriately expressing an embodiment of the present invention, which may vary depending on the user, the intent of the operator, or the practice of the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

An ad tampering medium detection apparatus according to an embodiment of the present invention relates to an apparatus and a method for detecting a medium that illegally clicks an advertisement. For example, the present invention relates to an apparatus and method for detecting a medium in which illegal clicks are generated from among various media such as a search site, a newspaper company site, and a blog site that provide advertisements.

1 is a block diagram showing a configuration of an ad tampering-click-medium detecting apparatus according to an embodiment of the present invention.

Referring to FIG. 1, an ad tampering medium detection apparatus according to an exemplary embodiment of the present invention includes an advertisement providing unit 110, an advertisement click determining unit 120, and a media detecting unit 130.

The advertisement providing unit 110 provides the advertisement displayed on the web page through one or more mediums. The advertisement click determining unit 120 determines whether or not the advertisement is clicked. The media detecting unit 130 detects one or more And detects a medium in which the number of clicks of the advertisement is equal to or more than a predetermined number of times within a predetermined period.

When a user places a document on a web page through a terminal, the advertisement providing unit 110 may provide an advertisement list including advertisement information and a plurality of advertisement information through a web page, And can be provided in association with the document via the < RTI ID = 0.0 > Here, the web page is one of the pages constituting the pages allowing the document to be displayed to the user, for example, a search site, a blog site, a cafe site, and a newspaper company site, or one of all pages Of pages.

In addition, the ad fraud detection device may provide advertisement information corresponding to a keyword inputted by a user. For example, the ad tampering medium detection device may receive a keyword that the user desires to search from a direct input device or an external input device, and may transmit the input keyword to a database (not shown) as a search query. The database may be an internal database of the ad tampering medium detection apparatus, or may be an external database connected to various networks. The external database may be an external search server to which the advertisement display apparatus can access through the wired or wireless network or a storage means for storing a plurality of advertisement related information.

According to an aspect of the present invention, a search word input into a search window of a web page may include a sentence or phrases composed of a plurality of keywords, and the database may include a URL (Uniform Resource Locator) The plurality of sentences or phrases are stored and maintained.

The advertisement display device may select one or more keywords of substantially meaningful keywords, and the selected one or more keywords may be linked to one or more pieces of advertisement information and stored in the database.

The database can provide the advertisement to the user through the web page based on the keyword inputted by the user. The ad may include an ad title, description, media URL, and ad link URL.

The database may include information about each of the advertiser's individual keywords, title, description, medium URL, unit price, click advertisement URL (advertiser destination URL), and the click advertisement URL finally arrives when the user clicks the advertisement Means the address of the media web page that is being played.

When the user clicks the advertisement, the web page is linked to the advertisement link URL, and the web page is moved to the media web page corresponding to the click advertisement URL again. In this process, it can be recorded in the database that the advertisement is clicked using the advertisement link URL. The advertisement illegitimate click media detection device refers to the result of recording the database by using the advertisement click determiner 120, It can be judged.

2 to 4 are views showing examples of a medium for providing advertisements through a web page according to an aspect of the present invention.

Referring to FIGS. 2 to 4, the ad illegally clicked medium detection device can detect a medium in which a click on an ad occurs, among various media such as a search site, a newspaper company site, and a blog site.

For example, as shown in FIG. 2, the ad illegitimate clicked medium detection device receives a search site URL 210 of a web site in which predetermined information is located in an address input window of a web browser, drives a search site, And may provide advertisements 220 and 230 through the medium that runs the site.

3, the ad illegitimate clicked medium detection device receives a blog site URL 310 of a web site in which predetermined information is placed in an address input window of a web browser, drives the blog site, The advertiser may provide advertisements 320 and 330 via a medium operating the Internet.

As another example, as shown in FIG. 4, the ad illegitimate click media detection device receives a newspaper site URL 410 of a web site in which predetermined information is located in an address input window of a web browser, drives a newspaper company site, 430 may be provided via a medium operating the Internet.

Referring back to FIG. 1, the ad tampering medium detection apparatus can detect a medium on which an illegal click occurs in an advertisement by using the medium detection unit 130. FIG. For example, the media detection unit 130 may detect a medium among the one or more media whose number of clicks of the advertisement is equal to or greater than a predetermined number of times within a predetermined period.

The medium detection unit 130 may measure the efficiency of the advertisement for a preset period of time, and the efficiency may include a click through rate (CTR). Here, the predetermined ratio may include the same ratio between the advertisements. This is to objectively measure the efficiency between the advertisement selected by the user and the illegally clicked advertisement by causing the ads to be exposed with the same traffic.

5 is a view showing an example of advertisement information and advertisement related information according to an aspect of the present invention.

Referring to FIG. 5, in the case of providing the advertisement information, the advertisement illegitimate click medium detecting apparatus may store various advertisement related information related to the advertisement information in the database. For example, the database may include, in addition to the advertisement information, the medium for providing the advertisement, the medium identifier, the unit price of the ad click, the CTR, the number of clicks on the advertisement, the purchase conversion rate, the advertisement information click IP, Related information of the advertisement.

The ad tampering medium detection apparatus can detect a medium in which a click of advertisement occurs due to the ad related information.

Hereinafter, various examples of detecting a medium in which an ad clickable medium detecting apparatus according to an aspect of the present invention generates a click on an ad will be described.

Referring back to FIG. 1, the ad tampering medium detection apparatus according to an embodiment of the present invention can detect a medium having a purchase conversion rate of an advertiser for the advertisement within a predetermined period using a medium detection unit 130 have.

The advertisement illegitimate click medium detection device may determine an advertisement exposure ranking according to an advertiser's bid information for an advertisement, determine a bid amount for the advertiser by reflecting the conversion rate in the bid information, Ad exposure rankings can be determined. That is, the ad tampering medium detection apparatus can expose the advertisement registered by the advertiser according to the advertisement exposure ranking.

The user terminal provided with advertisement through the ad illegal click media detection device may be a terminal capable of performing an operation of clicking on an advertisement by a user, clicking on an advertisement, joining a member in a web page linked with an advertisement, . ≪ / RTI >

Also, the ad tampering medium detection apparatus can measure a purchase conversion rate, a subscription application conversion rate, or the like, which is converted into an action desired by the advertiser, such as a purchase conversion or a subscription application after the advertisement provided to the user of the user terminal is clicked.

At this time, the advertisement server including the database storing the various information related to the advertisement may charge a fee corresponding to the advertisement exposure to the advertiser according to the operation of the user according to the advertisement exposure order. For example, the advertisement server may be an advertisement illegitimately clicked medium detection apparatus that maintains an internal database on its own, or when the advertisement illegitimate clicked medium detection apparatus receives advertisement information from an external database and provides the advertisement information to a user terminal, Or may be a separate server that includes the server.

The advertisement server charges the advertisement cost for the advertisement to the advertiser through the advertisement server according to the operation of the user such as the conversion of the purchase after clicking or clicking the advertisement by the user who is exposed to the user terminal connected to the web page can do.

The advertisement illegitimate click media detection apparatus can detect a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a preset value within a predetermined period. The predetermined value may be a value predefined in the server or may be arbitrarily modified to exclude media trusted by the user.

For example, assuming that the ad click-rejection medium detection device sets a predetermined value of 3% for an average 3% advertisement rate for a purchase conversion rate, When the purchase conversion rate is 3% or more, the medium can be detected as a medium on which an ad illegal click occurs.

Further, the apparatus for detecting illegal clicked advertisements according to an embodiment of the present invention detects one or more IPs that click on an advertisement through one or more media using the media detection unit 130, and detects a ratio So that a medium having a ratio other than the effective IP of not less than a predetermined rate can be detected.

The advertisement illegitimate click media detection apparatus according to an aspect of the present invention can detect media with a predetermined number of clicks of advertisements per IP of one or more media within a predetermined period by using the media detection unit 130. [

The ad illegitimate click media detection device may allow a user to operate a web browser to receive a URL of a web site in which predetermined information is placed in an address input window of the web browser. At this time, the web browser can perform an event, which is input to the URL of the Internet user. In this case, the event can be specified by extracting only the most significant portion of the URL, and then determining whether the extracted top-level URL belongs to which classification. For example, if a user inputs http://www.kipo.go.kr/patentlaw.htm into the address input window, it extracts the uppermost part of the URL, www.kipo.go.kr, and extracts the extracted URL A URL belonging to a patent, a trademark or the like is determined, so that it can be specified that the event inputted by the user is related to the patent or the trademark. If the event input by the user is an IP address, a reverse domain name service query may be performed to obtain a domain name for the IP address.

The ad illegitimate clicked medium detection device may determine the user's connection IP address by considering the physical location of the user and the intention of the user, and may estimate the location of the user using the IP address.

For example, the ad tampering medium detection apparatus detects one or more IPs that click on an advertisement through one or more media through a numerical analysis, measures a ratio of not one of the one or more IPs that is not a predetermined effective IP, A ratio of the number of clicks of the advertisement per IP of the at least one medium to the predetermined number of times or more may be detected within a predetermined period of time.

As a specific example, the ad tampering medium detection apparatus may set a valid IP through its own analysis or may select a valid IP that the user trusts. Here, as a result of detecting the IP that clicks the advertisement, the advertisement illegitimate click detection medium detection device may detect a medium having a rate other than a valid IP ratio equal to or greater than a predetermined ratio as a medium on which ad illegal click occurs. As another example, the ad tampering medium detection apparatus may detect a medium having a number of clicks of advertisement per IP of one or more media within a preset period of time equal to or greater than a predetermined number of times as a medium on which an ad illegal click occurs.

The ad clickable medium detecting apparatus according to an aspect of the present invention can detect a medium whose number of clicks of an advertisement per keyword of one or more media is equal to or greater than a preset number within a predetermined period by using the medium detecting unit 130. [

The ad click fraud detection apparatus may transmit the input keyword to a database as a query, and the database receiving the search query may extract one or more pieces of advertisement information corresponding to the search query, Information can be provided to the ad illegally clicked medium detection device that transmitted the search query. The ad tampering medium detection apparatus can extract, as a search result, advertisement information such as an advertisement name, a URL, and advertisement contents corresponding to the keyword from the database.

The advertisement illegitimate click media detection apparatus can provide the advertisement information extracted from the database to the user through the advertisement providing unit 110. Here, the ad fraud detection medium detection apparatus may detect a medium whose number of clicks of an advertisement per keyword of one or more media is equal to or greater than a preset number within a predetermined period.

For example, assuming that the average number of clicks per day of the advertisement provided by the keyword " patent " is 250, the ad illegitimate clicked medium detection device detects the number of clicks of the advertisement corresponding to the " , It is possible to detect the medium as a medium in which illegal advertisements are generated.

The ad tampering medium detection apparatus according to an aspect of the present invention can detect a medium having an advertisement exposure number of one or more media within a predetermined period using the media detection unit 130 or more.

The ad tampering medium detection apparatus according to an aspect of the present invention can detect a medium having an advertisement call number of one or more media within a predetermined period using the media detection unit 130 or more.

The advertisement illegitimate click media detection apparatus can call the advertisement exposed through the medium from the database using the advertisement providing unit 110 and expose the called advertisement on the web page through the medium. Here, when the ad illegal clicked media detection device is called or exposed by a specific medium with a predetermined number of advertisement calls or advertisement impressions or more, the media can be detected as a medium on which ad illegal click occurs.

The advertisement illegally-clicked medium detecting apparatus according to an embodiment of the present invention can detect a medium whose ad click unit price of one or more media is equal to or higher than a preset ad click unit price within a predetermined period by using the medium detecting unit 130. [

The database stores the unit price of the advertisement exposure for the advertisement information and the advertisement click rate which is increased or decreased according to the advertisement information. If the advertisement information is provided according to the request of the advertisement display device, Can be provided. For example, the ad click unit price may correspond to a certain amount of advertisement information paid by the advertiser to the advertisement provider per click count on the web page by the advertisement display apparatus.

For example, assuming that the ad click price of a specific advertisement is 200 won, the advertisement illegitimate click detection medium detects a medium in which the advertisement click unit price is 200 won or more among media providing the specific advertisement, Can be detected.

The ad tampering medium detection apparatus according to an embodiment of the present invention detects the number of times that the number of times the advertisement is clicked on one or more media within the currently set period by using the media detection unit 130, Or more can be detected.

The database may store the number of times the advertisement is clicked on a specific medium by time zone. The ad fraud detection medium detection device compares the past number of times the advertisement is clicked on the specific medium from the database with the present number of times, A medium whose number of times the advertisement is clicked on the medium is greater than or equal to the number of times the advertisement is clicked on one or more media within a predetermined period of time may be detected as the media on which the ad illegal click occurred.

The ad clickable medium detecting apparatus according to an embodiment of the present invention can detect a medium having a distribution map of a time zone when the advertisement is clicked among the one or more media using a medium detecting unit 130 or less.

The database can analyze and store the distribution of the advertisement according to the time of day when the advertisement is clicked. The advertisement illegitimate click detection apparatus extracts the advertisements by clicking on the advertisement distribution map for each of the time zones. It is possible to detect the medium as a medium in which the ad illegal click occurs.

Hereinafter, a method of detecting an illegal ad click medium according to an embodiment of the present invention will be described. The method of detecting an illegal clicked media according to an exemplary embodiment of the present invention may be performed through the above-described illegal clicked media detection apparatus.

6 is a flowchart illustrating a method of detecting an illegal clicked advertisement medium according to an exemplary embodiment of the present invention.

Referring to FIG. 6, the ad tampering medium detection apparatus provides an advertisement displayed on a web page through one or more media (610), and determines whether to click the advertisement (620). The ad tampering media detection apparatus detects a medium in which the number of clicks of the advertisement occurs more than a predetermined number of times within a predetermined period (630).

The ad illegitimate click media detection apparatus can detect a medium in which an ad illegal click occurs through various methods.

For example, the ad tampering medium detection apparatus may detect a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a preset value within a predetermined period.

As another example, the ad tampering medium detection apparatus may detect one or more IPs that click on the advertisement through the one or more media, measure a ratio of not one of the one or more IPs that is not the predetermined effective IP, It is possible to detect a medium having a predetermined ratio or more.

As another example, the ad tampering medium detection apparatus may detect a medium whose number of clicks of the advertisement is equal to or greater than a predetermined number of times per IP of the one or more media within a predetermined period, It is possible to detect a medium in which the number of clicks of the advertisement is equal to or greater than a predetermined number

As another example, the ad tampering medium detection apparatus may detect a medium whose advertisement impression count of the one or more media is equal to or greater than a preset advertisement exposure count within a predetermined period of time, It is possible to detect a medium which is equal to or higher than the number of advertisement calls.

As another example, the ad tampering medium detection apparatus may detect a medium in which the ad click price of the at least one medium is equal to or higher than a predetermined ad click price price within a predetermined period.

As another example, the ad tampering medium detection apparatus may detect a medium whose number of times the advertisement is clicked on the one or more media within a predetermined period of time is equal to or more than the number of times the advertisement is clicked on the one or more media within the past predetermined period And a medium in which the distribution map of the time zone when the advertisement is clicked out of the one or more media is equal to or less than a predetermined distribution degree can be detected.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

110: Ad serving
120: Ad click determination unit
130:

Claims (21)

A database storing one or more keywords inputted from an input device as a search query;
Advertisement providing an advertisement displayed on a web page through one or more mediums;
An advertisement click determination unit for determining whether or not the advertisement is clicked; And
A media detection unit that detects a medium in which the number of clicks of the advertisement is equal to or greater than a predetermined number of times within a predetermined period of time of the at least one medium,
Lt; / RTI >
The database storing advertisements linked to the one or more keywords,
Wherein the advertisement providing unit is operable to invoke an advertisement exposed through the medium from the database based on the one or more keywords and expose the called advertisement to the web page through the one or more media,
Wherein the medium detection unit detects a medium in which the advertisement is called or exposed at a predetermined number of advertisement calls or advertisement impressions or more among the one or more media as a medium on which the ad illegal click occurs. The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a preset value within a predetermined period of time. The method according to claim 1,
Wherein the medium detecting unit comprises:
Detecting one or more IPs that click on the advertisement through the one or more media, measuring a ratio of the one or more IPs that is not a predetermined effective IP, and detecting a medium having a ratio of the non- A device for detecting click fraud media. The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium whose number of clicks of the advertisement is equal to or greater than a predetermined number of times per IP of the one or more media within a predetermined period. The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium whose number of clicks of the advertisement per keyword of the at least one medium is equal to or greater than a preset number within a predetermined period of time. delete delete The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium in which the ad click price of the at least one medium is equal to or higher than a preset ad click price within a preset period. The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium whose number of clicks of the advertisement on the one or more media within a predetermined period of time is equal to or more than the number of times the advertisement is clicked on the one or more media within a predetermined period of time. The method according to claim 1,
Wherein the medium detecting unit comprises:
And detects a medium having a distribution chart of a time zone when the advertisement is clicked among the one or more media is equal to or less than a predetermined distribution degree. Storing one or more keywords inputted from an input device as a search query in a database;
Storing an advertisement linked to the one or more keywords in the database;
Calling an ad exposed through one or more media from the database based on the one or more keywords;
Exposing the called advertisement to a web page via the medium;
Determining whether the advertisement is clicked or not; And
Detecting a medium in which the number of clicks of the advertisement occurs more than a predetermined number of times within a predetermined period among the one or more media,
Lt; / RTI >
The method of claim 1,
Detecting a medium in which the advertisement calls or exposes at least a predetermined number of advertisement calls or advertisement impressions among the one or more media as a medium on which the ad illegal click occurs;
The method comprising the steps of: 12. The method of claim 11,
Detecting a medium whose purchase conversion rate of the advertiser for the advertisement is equal to or greater than a preset value within a predetermined period of time
Further comprising the steps of: 12. The method of claim 11,
Detecting one or more IPs clicking on the advertisement via the one or more media; And
Measuring a ratio of the one or more IPs that is not a predetermined effective IP, and detecting a medium having a ratio other than the valid IP of at least a predetermined ratio
Further comprising the steps of: 12. The method of claim 11,
Detecting a medium whose number of clicks of the advertisement is equal to or greater than a predetermined number of times per IP of the one or more media within a predetermined period
Further comprising the steps of: 12. The method of claim 11,
Detecting a medium whose number of clicks of the advertisement per keyword of the one or more media is a predetermined number or more within a predetermined period of time
Further comprising the steps of: delete delete 12. The method of claim 11,
Detecting a medium in which the ad click price of the at least one medium is equal to or higher than a preset ad click price within a predetermined period
Further comprising the steps of: 12. The method of claim 11,
Detecting a medium in which the number of times the advertisement is clicked on the one or more media within a predetermined period of time is equal to or more than the number of times the advertisement is clicked on the one or more media within a past predetermined period
Further comprising the steps of: 12. The method of claim 11,
Detecting a medium having a distribution chart of a time zone when the advertisement is clicked among the one or more media is equal to or less than a predetermined distribution chart
Further comprising the steps of: A computer-readable recording medium recording a program for performing the method of any one of claims 11 to 15 and 18 to 20.

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