KR101484276B1 - Method and apparatus for displaying advertisement through key-word - Google Patents

Abstract

The present invention relates to a method for displaying related advertisements through a keyword, and is a method for receiving an advertisement from the outside or extracting past web-surfing information of a user stored in a database, Selects one or more keywords generated based on an input from the outside and receives content corresponding to the selected keyword from the server, thereby selecting unnecessarily many keywords or inputting a keyword uncomfortably one by one It is effective to search contents by selecting an appropriate keyword in a field of interest to which the user is interested.

Keywords, Ads, Cookies

Description

TECHNICAL FIELD [0001] The present invention relates to a method and an apparatus for displaying an advertisement through keywords,

1 shows an embodiment of an advertisement providing system through a keyword according to the prior art.

Fig. 2 shows another embodiment of an advertisement providing system through a keyword according to the prior art.

FIG. 3 shows a flowchart of a method of providing an advertisement through a keyword according to the related art.

4 is a flowchart illustrating an advertisement receiving method using a keyword according to the present invention.

FIG. 5 shows an embodiment of an advertisement providing system using a keyword according to the present invention.

FIG. 6 illustrates an example of generating a keyword using a cookie file in an advertisement receiving apparatus according to the present invention.

FIG. 7 shows an embodiment of display of keywords generated in the advertisement receiving apparatus according to the present invention.

FIG. 8 is a flowchart illustrating an advertisement providing method using a keyword according to the present invention.

9 shows a block diagram of an advertisement receiving apparatus using a keyword according to the present invention.

The present invention relates to a method of displaying related advertisements through a keyword, and more particularly, to a method and apparatus for displaying related advertisements using a keyword input by a user in the past and user's cookie information.

Today, there is an increasing interest in advertising through media media on the backdrop of the rapid diffusion of media media. Particularly, a keyword advertisement that provides a desired advertisement by a user entering a search word through a search site or a search word provided on a search site is growing rapidly.

Figure 1A shows a block diagram of an advertisement providing system via a keyword provided to a user according to the prior art.

One embodiment of a system for providing an advertisement through a keyword according to the related art provides a keyword to a user and receives an advertisement by selecting a keyword provided by the user. In this embodiment, the advertisement providing system includes a user terminal 110, a provider server 120, and an advertisement provider server 130.

The user terminal 110 is collectively referred to as a TV, a wireless communication device, or the like, which can be a PC or an Internet. The user terminal receives a keyword from the provider server 120. The user selects a keyword based on the transmitted keyword, and delivers the selected keyword to the business server 120. Thereafter, the user terminal 110 receives an advertisement corresponding to the selected keyword from the provider server 120.

The user terminal 110 may further include a display unit (not shown) for displaying the received keyword or displaying the received advertisement. The user can confirm the received keyword and the received advertisement through the display unit.

The provider server 120 generates a keyword and delivers the generated keyword to the user terminal 110. [

When the provider server 120 receives the selected keyword from the user terminal 110, the provider server 120 requests the advertisement provider server 130 for the advertisement corresponding to the selected keyword. And transmits the transmitted advertisement to the user terminal 110 when the corresponding advertisement is transmitted from the advertisement provider server 130. [

When the advertisement request is received from the provider server 120, the advertisement provider server 130 transmits the produced advertisement to the provider server 120.

Fig. 1B shows a specific configuration of an advertisement providing system according to the prior art of Fig. 1A.

The user terminal 110 according to the related art includes a keyword receiving unit 112, a keyword selecting unit 114, and an advertisement receiving unit 116.

The keyword receiving unit 112 receives the keyword generated from the provider server 120. The received keyword may be displayed on a display unit (not shown) to guide the user's input.

The keyword selection unit 114 selects a desired keyword from among the received keywords. The keyword selection is performed by receiving input from a user from outside. The selected keyword is transmitted to the provider server 120.

The advertisement content receiving unit 116 receives advertisement contents transmitted from the business server 120 corresponding to the selected keyword.

The provider server 120 includes a keyword generating unit 122, an advertisement content searching unit 124, and an advertisement content transmitting / receiving unit 126.

The keyword generating unit 122 generates a keyword to be provided to the user terminal 110. The generated keyword is transmitted to the keyword receiving unit 112 in the user terminal 110.

The advertisement content searching unit 120 searches for the corresponding advertisement content based on the keyword received from the keyword selecting unit 114 of the user terminal 110. When the advertisement content corresponding to the received keyword is found, the advertisement content server 130 requests the advertisement content.

The advertisement content transmitting and receiving unit 126 receives the advertisement content transmitted from the advertisement provider server 130 and transmits the received advertisement content to the advertisement content receiving unit 116 of the user terminal 110.

2A shows a block diagram of an advertisement providing system in which a user according to the related art inputs keywords.

The advertisement providing system, which is performed by a user inputting a keyword according to the related art, comprises a user terminal 210, a provider server 220, and an advertisement provider server 230.

The user terminal 210 receives a keyword from a user and transmits the received keyword to the business server 220. Thereafter, the user terminal 210 receives the advertisement contents corresponding to the keyword input from the user from the provider server 220.

When the provider server 220 receives the keyword from the user terminal 210, the provider server 220 requests the advertisement provider server 230 for the advertisement content corresponding to the keyword input from the user. And transmits the corresponding advertisement contents to the user terminal 210 when the corresponding advertisement contents are transmitted from the advertisement provider server 230.

When the advertisement request is received from the provider server 220, the advertisement provider server 230 transmits the created advertisement content to the provider server 220.

FIG. 2B shows a specific configuration of the advertisement providing system according to the prior art of FIG. 2A.

The user terminal 210 according to the related art includes a keyword selection unit 214 and an advertisement content reception unit 216.

The keyword selection unit 214 transmits the keyword received from the user to the business server 120.

The advertisement content receiving unit 216 receives the advertisement content transmitted corresponding to the keyword inputted from the user.

The provider server 220 includes an advertisement content searching unit 224 and an advertisement content transmitting and receiving unit 226.

The advertisement content searching unit 224 searches for the corresponding advertisement content based on the keyword received from the keyword selecting unit 214 of the user terminal 210. [ When the advertisement content corresponding to the received keyword is found, the advertisement content server 230 requests the advertisement content.

The advertisement transmitting / receiving unit 226 receives the advertisement content transmitted from the advertisement provider server 230 and transmits the received advertisement content to the advertisement content receiving unit 216 of the user terminal 210.

FIG. 3 is a flowchart illustrating an advertisement providing method using a keyword according to the related art.

In step 310, the keyword list is transmitted to the user terminal so that the user can search using the keyword. Step 310 can be applied when a business operator as described above generates a keyword, and may be omitted when the user directly inputs a keyword.

In step 320, the selected keyword is received from the user. The method by which the user selects a keyword may be performed by selecting one of the keywords received from the business operator as described above, or by inputting a keyword directly by the user.

In step 330, the transmitted keyword is analyzed to search for an advertisement content list.

In step 340, the retrieved advertisement content list is processed to be displayed to the user and transmitted to the user terminal.

In creating an advertisement content list, the business entity can generate a keyword that the user frequently uses, and auction it to the advertisement provider and refer to it. The advertisement provider purchases an appropriate keyword from the auction, and the provider links the advertisement of the advertisement provider to the user when the advertisement request for the keyword is transmitted.

However, according to the related art, an advertisement providing system for generating a keyword that a user can use and transmitting to a user may transmit and display information about an area that the user is not interested in. Therefore, users are very inconvenient because they have to find what they want in an extensive keyword list.

Also, when a user directly inputs a keyword, it is not so difficult in a case where the input device is well equipped like a PC, but it is very inconvenient for a CE (Consumer Electronics) type device such as a TV that operates with a remote control.

It is an object of the present invention to provide a method and apparatus for automatically displaying a field of interest by a user through a keyword or cookie information input by a user in the past and displaying the advertisement using an automatically generated keyword will be.

According to another aspect of the present invention, there is provided a method for providing a web-surfing service, the method comprising: extracting past web-surfing information of a user; Generating a keyword using the extracted past web-surfing information; Selecting one or more of the generated keywords based on an input from the outside; And receiving the content corresponding to the selected keyword from the server.

Preferably, the past web-surfing information is cookie information.

Preferably, the method further comprises: receiving a keyword from outside; The method of claim 1, further comprising the step of storing the keyword input from the outside and the generated keyword, wherein the step of selecting the keyword includes selecting one of the input keyword, the stored keyword, It is necessary to select more keywords.

In another aspect of the present invention, there is provided a method for transmitting a keyword, the method comprising: receiving a keyword generated based on a user's input from a user terminal and web-surfing information of a user; Searching for a content corresponding to the keyword; And transmitting the searched content to a user terminal.

Another aspect of the present invention is a web-surfing information extracting unit for extracting past web-surfing information of a user inputted from outside or stored in a database. A keyword generator for generating a keyword using the extracted past web-surfing information; A keyword selection unit for selecting one or more of the generated keywords based on an input from outside; And a receiving unit for receiving contents corresponding to the selected keyword from a server.

 4 is a flowchart illustrating an advertisement receiving method using a keyword according to the present invention.

Step 410 extracts the user's past web-surfing information. The web-surfing information may be input from outside according to the type of the user terminal, or may be stored in the database.

The web-surfing information may be cookie information. A cookie is a temporary file containing information generated when a specific homepage is accessed. It stores all information about the web-surfing, such as what contents the user saw on the Internet and what goods he bought.

In step 420, keywords are generated using the extracted past web-surfing information.

At step 430, one or more of the keywords generated at step 420 are selected based on inputs from the outside. The generated keyword may be displayed as a list of text types to induce user input.

The user may input a keyword other than the generated keyword. In this case, the input keyword is stored, and the generated keyword and the stored keyword can be displayed to induce the input of the user.

And may select one or more of the displayed generated keywords and stored keywords based on the input from the user.

That is, the user selects one or more of the generated keyword and the stored keyword through an operation such as clicking.

In step 440, the content corresponding to the keyword selected in step 430 is received from the server. The content transmitted according to the embodiment may be advertisement contents.

5A is a block diagram of an advertisement providing system using keywords generated through past web-surfing information according to the present invention.

The advertisement providing system using keywords for generating keywords using the web-surfing information according to the present invention includes a user terminal 510, a provider server 520, and an advertisement provider server 530.

The user terminal 510 is a communication device that can connect to the provider server 520 through a network or the like to transmit / receive data, and includes a computer, a TV capable of being connected to the Internet, a cellular phone, a PDA, and the like.

The user terminal 510 generates keywords using past web-surfing information. The web-surfing information may be input from the outside or may be stored in a database. In this embodiment, the web-surfing information means cookie information.

For example, if the user terminal 510 is an Internet enabled TV, the user terminal 510 may request cookie information from the PC connected to the user terminal 510 to obtain the cookie information. On the other hand, when the user terminal 510 is a PC, the cookie information can be obtained from the internal database.

The user terminal 510 generates a keyword using the obtained cookie information. The user selects one or more keywords from among the generated keywords, and delivers the selected keyword to the provider server 520.

Thereafter, the user terminal 510 receives advertisement contents corresponding to the selected keyword from the provider server 520.

The user terminal 510 may include a display unit (not shown) for displaying the generated keyword or displaying the received advertisement contents.

The provider server 520 searches for the corresponding advertisement contents using the keyword received from the user terminal 510. [ And requests the advertisement provider server 530 for advertisement contents when the corresponding advertisement contents are retrieved. When the advertisement contents corresponding to the keyword transmitted from the user terminal 510 are received, the advertisement contents are transmitted to the user terminal 510.

The advertisement provider server 530 transmits the created advertisement contents to the business server 520 when the advertisement content request is received from the business server 520.

FIG. 5B shows a specific configuration of an advertisement providing system according to the present invention in FIG. 5A.

The user terminal 510 includes a cookie extractor 512, a keyword generator 514, a keyword selector 516, an advertisement receiver 518, and a keyword storage 519 .

The cookie extracting unit 512 extracts and analyzes the cookie information. If the user terminal 510 is not a PC such as a TV capable of the Internet, the cookie information may be obtained from the PC connected to the user terminal 510 .

The keyword generating unit 514 generates a keyword using the cookie information extracted through the cookie extracting unit 512. [ The cookie includes the past web-surfing information of the user, and can significantly reflect the user's interest by generating the keyword by analyzing the cookie.

The keyword generated by the keyword generating unit 514 may be a keyword related to the content being displayed on the user terminal 510. [ For example, if content related to food is displayed on the user terminal 510, the keyword generating unit 514 extracts only information related to the food among the cookie information extracted by the cookie extracting unit 512, and generates a keyword.

The keyword selecting unit 516 selects one or more keywords from the keywords generated by the keyword generating unit 514. A method of selecting a keyword may display a generated keyword and select a keyword based on an operation such as a user input, that is, click generated in response to the displayed keyword. The selected keyword may be one of a keyword input from a user or a conventionally stored keyword as well as a keyword generated by the keyword generating unit 514. [

The keyword selection unit 516 delivers the selected keyword to the business server 520. [

The advertisement content receiving unit 518 receives the advertisement content corresponding to the selected keyword from the user server 520.

The keyword storage unit 519 stores the generated keyword or the keyword inputted from the user. The stored keyword may be used in selecting a keyword in the keyword selecting unit 516 in the future.

In an embodiment of the advertisement providing system according to the present invention, the provider server 520 includes an advertisement content searching unit 522 and an advertisement content transmitting / receiving unit 524.

The advertisement content searching unit 522 searches for the corresponding advertisement content based on the keyword received from the keyword selecting unit 526 of the user terminal 510. [ When the advertisement content corresponding to the received keyword is found, the advertisement content server 530 requests the advertisement content. If there are a plurality of advertisement contents corresponding to the transmitted keyword, the advertisement server server 530 can request an advertisement.

The advertisement content transmitting and receiving unit 524 receives advertisement contents transmitted from the advertisement provider server 530 and transmits the advertisement contents to the advertisement receiving unit 538 of the user terminal 510. If a plurality of advertisement contents are transmitted, the advertisement contents list can be processed and transmitted in a form that can be displayed to the user.

Although not shown in the embodiment of the present invention, the service provider may generate a keyword that the user frequently uses, and may auction the advertisement company. If the keyword purchased by the advertisement company is a keyword purchased from the auction server 520, the advertisement content searching unit 522 requests the advertisement provider server 530 for the advertisement content To be displayed to the user.

6 shows an example of generating a keyword using a cookie file.

In step 610, cookie information is extracted.

The cookie information may be performed by requesting the cookie information to the PC connected to the user terminal 510 when the user terminal 510 is not a PC such as a TV capable of Internet access.

In step 620, the cookie information is decrypted.

Since the cookie information is encrypted for security, it is decrypted to extract the keyword. Table 1 below shows an example of decrypted cookie information.

[Table 1]

User Name: Hong Gil Dong
Recently purchased item 1: Tie (Gucci)
Recently purchased item 2: jumper (polo)
Recently purchased item 3: Socks (E-Mart)
Recently purchased 4: Humidifier (Samsung)
Recently purchased 5: TV (Samsung)

In step 630, the keyword is extracted using the decrypted cookie information in step 620. Table 2 shows an embodiment of extracting keywords from the cookie information.

[Table 2]

Category: Shopping - Apparel - Neckties, Brands: Gucci
Category: Shopping - Clothing - Jumper, Brand: Polo
Category: Shopping - Clothing - Socks, Brand: Emart
Category: Shopping - Home Appliances - Humidifiers, Brand: Samsung
Category: Shopping - Home Appliances - TV, Brand: Samsung

The cookie decryption or key word extraction applied in this embodiment is only an example, and the present invention is not limited to the cookie decryption or keyword extraction criteria as described above.

FIG. 7A shows an embodiment of display of keywords generated in the advertisement receiving apparatus according to the present invention.

Referring to FIG. 7A, the generated keyword is displayed while continuing to flow in real time at the bottom of the screen, thereby inducing user's input. Since the current screen displays contents related to this food, it is possible to display only keywords related to the food.

7B shows an example of a screen in which a user selects one of the generated keywords and transmits contents corresponding to the selected keyword.

FIG. 7C shows another embodiment of the display of the generated keyword in the advertisement receiving apparatus according to the present invention.

Referring to FIG. 7C, the generated keyword is displayed in the form of a list in a search window at the bottom of the screen, thereby inducing a user's input.

FIG. 7D shows another example of a screen in which a user selects one of the generated keywords and transmits content corresponding to the selected keyword.

8 is a flowchart illustrating an advertisement providing method using a keyword according to the present invention.

In step 810, a keyword generated based on the past web-surfing information of the user is received from the user terminal. According to the embodiment, a keyword directly input by the user or a keyword input in the past may be received.

In step 820, content corresponding to the transmitted keyword is retrieved.

In step 830, the retrieved content is transmitted to the user terminal. When one or more contents are searched, the contents may be transmitted in a list format.

9 shows a block diagram of an advertisement receiving apparatus using a keyword according to the present invention.

The advertisement receiving apparatus 900 using the keyword according to the present invention includes a web-surfing information extracting unit 910, a keyword generating unit 920, a keyword selecting unit 930, and a content receiving unit 950.

The web-surfing information extracting unit 910 extracts the past web-surfing information of the user. The web-surfing information may be input from the outside depending on the type of the user terminal, or may be obtained through the internal database.

The keyword generating unit 920 generates a keyword using the past web-surfing information extracted by the web-surfing information extracting unit 910. The web-surfing information may be cookie information.

The keyword selection unit 930 selects one or more keywords generated by the keyword generation unit 920 based on the input from the outside. The generated keyword may be displayed on a display unit (not shown) as a text type list to induce user's input. In addition, it is also possible to display the keyword inputted by the user together with the generated keyword. In this case, the previously stored keyword may be displayed together by storing the inputted keyword.

The receiving unit 940 receives the content corresponding to the keyword selected by the keyword selecting unit 930 from the server. The content transmitted according to the embodiment may be advertisement contents.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be embodied as a program that can be executed by a computer and operates the program using a computer-readable recording medium.

The computer readable recording medium may be a magnetic storage medium such as a ROM, a floppy disk, a hard disk, etc., an optical reading medium such as a CD-ROM or a DVD and a carrier wave such as the Internet Lt; / RTI > transmission).

The present invention has been described with reference to the preferred embodiments. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

According to the present invention, a keyword is generated using past web-surfing information of a user, so that it is possible to select from among a large number of keywords unnecessarily unnecessary or to search for content by selecting appropriate keywords in a field of interest, It is effective.

Claims (5)

A method for receiving an advertisement at a user terminal, Obtaining past web-surfing information of the user from the cookie information; Generating a keyword using the acquired past web-surfing information; Displaying a keyword related to the broadcast content to be displayed among the generated keywords; Selecting one or more of the displayed keywords based on an input from the outside; And Receiving a content corresponding to the selected keyword from a server, Wherein the cookie information is information received from another user terminal connected to the user terminal. delete The method according to claim 1, Receiving a keyword; And Further comprising the step of storing the input keyword, Wherein the step of selecting the keyword comprises selecting one or more keywords among the stored keyword and the generated keyword based on an input from outside. delete A web-surfing information extracting unit for obtaining past web-surfing information of the user from the cookie information; A keyword generating unit for generating a keyword using the acquired past web-surfing information; A display unit for displaying a keyword related to the broadcast content to be displayed among the generated keywords; A keyword selection unit for selecting one or more of the displayed keywords based on an input from outside; And And a receiving unit for receiving contents corresponding to the selected keyword from a server, Wherein the cookie information is information received from another user terminal connected to the user terminal.

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