KR101431804B1 - Apparatus for displaying show window image using transparent display, method for displaying show window image using transparent display and recording medium thereof - Google Patents

Abstract

Disclose are an apparatus to display a show window image using a transparent display, a display method for the same, and a recording medium thereof. The apparatus to display a show window image using a transparent display includes: a transparent display unit realized into a transparent display device, whereby a background behind a screen is transmitted, and displays an input show window image; a recognition sensor unit which outputs a customer recognition signal by recognizing the behaviors of interests which a customer in front of the transparent display unit shows; and a control unit which analyzes the customer recognition signal inputted from the recognition sensor unit and which outputs, to the transparent display unit, a show window image corresponding to the behaviors of interests by the customer when it is recognized that the customer in front of the transparent display unit shows the behaviors of interests.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a display device, a display method, and a storage medium using the transparent display,

The present invention relates to a display device, a display method, and a recording medium using the transparent display. More particularly, the present invention relates to a display device for displaying a display of a shop window corresponding to a behavior of a customer, Display method using the transparent display, a display method thereof, and a recording medium therefor.

Typically, a show window is installed on the front of a store or store to show the sales details or sales items. Such a display is the same as the face of a store, and it is the most important factor that determines whether a shopper will enter the store before making a purchase decision. Therefore, it is desirable to display all of the various merchandise sold in the store so that shoppers can tour many merchandise and enter the store.

However, such a conventional display window is limited in that the number of products that can be displayed on the back side of the display window is limited and the advertisement image fixed to the display window is attached and displayed, There is also a certain limit to attracting attention. In order to solve these problems, there are cases where a variety of clothes are displayed in a slide format or a pre-produced publicity image is utilized by using a display, but shoppers do not watch images because they quickly skim through shop windows at the time of shopping, The effect of the moving image itself is insufficient because it is not well understood.

Recently, a transparent display technology capable of displaying information in a transparent state, which is made of a transparent OLED (Organic Light Emitting Diode) and transmits the background, is rapidly developing. With regard to such a transparent display, Korean Patent Laid-Open Publication No. 10-2012-0044874 ("display module and display system") has been proposed, which displays advertisements through a transparent display panel provided in a show case It is possible to display the advertisement while being able to transmit the inside of the show case.

However, since the above prior art displays an advertisement fixed on a transparent display panel, it is impossible to display an active display image interacting with a customer, which leads to a drawback in that it leads to a customer's attention and induces a purchase.

KR 10-2010-0073045 A KR 10-2012-0044874 A

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a display device for a display device using a transparent display capable of displaying a shop window image corresponding to a customer's behavior, And a recording medium therefor.

It is another object of the present invention to solve the above problems and to provide a display device capable of inducing a shopper to enter a store by displaying a product that the shopper can perceive, Display method using the transparent display, a display method thereof, and a recording medium therefor.

According to another aspect of the present invention, there is provided a method of displaying a display image using a transparent display, the method comprising the steps of: recognizing a user's interest behavior in front of a transparent display unit through a recognition sensor unit; The control unit displays a shop window image corresponding to the customer's behavior on the transparent display unit when it is recognized that the customer indicates the behavior of interest through the shop.

Preferably, the interesting behavior may include at least one of an action of the customer viewing the item of interest, an action of the customer pointing to the item of interest, an action of the customer saying a related word of the item of interest, And the shop window image corresponding to the customer's interest behavior may be at least one related product image corresponding to the desired product.

Preferably, the step of displaying the shop window image corresponding to the customer's behavior on the transparent display unit may display at least one related product image corresponding to the item of interest, around the item of interest.

Preferably, the step of displaying the shop window image corresponding to the customer's behavior on the transparent display unit may further include the step of, when the number of the at least one related product image corresponding to the item of interest is equal to or larger than the maximum display number, Wherein the at least one related merchandise page includes at least one associated merchandise image corresponding to at least one related merchandise page, the at least one related merchandise page being displayed on the transparent display unit, Depending on your gesture, you can skip to the next page.

Preferably, when the customer views a new interested item, the customer indicates a new interested item, or the customer speaks a related word of a new interest item, And displaying the at least one related merchandise image corresponding to the new interested merchandise on the transparent display unit.

Preferably, the interesting behavior includes an action of the customer indicating a related word of the product of interest, and when the related word matches any one of the foreign language words stored in the voice database unit, The image of the foreign language product corresponding to the language of the foreign language word displayed on the transparent display unit as a shop window image corresponding to the behavior of the customer.

Preferably, the interesting behavior includes an action of the customer indicating a related word of a product of interest, and when the related word matches any one of the place words stored in the voice database unit, The display unit displays the goods-wearing image corresponding to the place word to be displayed on the transparent display unit as a shop-window image corresponding to the behavior of the customer.

Preferably, the attention activity includes at least one of an action of the customer looking at a product of interest and an action of the customer pointing to a product of interest, and the control unit may transmit the advertisement image corresponding to the product of interest to the customer As a shop-window image corresponding to the behavior of interest of the customer, on the transparent display unit.

According to another aspect of the present invention, there is provided a computer readable recording medium on which a program for performing a method of displaying a display window using the transparent display is recorded.

According to another aspect of the present invention, there is provided an apparatus for displaying a display window using a transparent display, the apparatus comprising: a transparent display unit, which is implemented as a transparent display apparatus through which a background behind a screen is transmitted, A recognition sensor unit for recognizing a behavior of interest indicated by a customer in front of the transparent display unit and outputting a customer recognition signal, and a controller for analyzing a customer recognition signal input from the recognition sensor unit, And a controller for outputting a display image corresponding to the customer's behavior to the transparent display unit.

Preferably, the display device for displaying the show window using the transparent display comprises a voice database part for storing at least one of at least one foreign language word and at least one place word, and an associated product image corresponding to at least one item of interest, Further comprising: a product database unit for storing at least one of a foreign language product description image corresponding to at least one foreign language word, a product wearing image corresponding to the at least one place word, and an advertisement image corresponding to the interested product, Includes at least one of an action of the customer viewing the item of interest, an action of the customer indicating the item of interest, and an action of the customer indicating a related word of the item of interest, wherein the control unit Any one of the And displays the foreign language product description image corresponding to the language of the matched foreign language word on the transparent display unit as a shop window image corresponding to the customer's interest behavior when the matching word matches the Korean word, And displays the goods-wearing image corresponding to the matching place word on the transparent display unit as a shop window image corresponding to the customer's interest behavior, when the stored place word matches the stored place word.

The control unit may display the advertisement image corresponding to the desired product on the transparent display unit as a shop window image corresponding to the behavior of the customer, at a point viewed or pointed by the customer.

Preferably, the controller is further configured to, when the customer views a new item of interest, the customer points to a new item of interest, or the customer speaks a relevant word of a new item of interest, One associated product image can be displayed on the transparent display unit.

The display device, the display method and the recording medium using the transparent display according to the present invention recognize the customer in front of the transparent display unit through the recognition sensor unit and actively respond according to the behavior and interest of the customer, There is an effect that it is possible to display a guide window image that can be guided on the transparent display unit.

In addition, the display device, display method, and recording medium using the transparent display according to the present invention as described above can display a product that the shopper can perceive, So that it is possible to induce a shopper to enter the store.

In addition, since the display device, display method, and recording medium using the transparent display according to the present invention can display relevant products related to a product of interest from the products displayed on the shop window directly on the show window, There is an effect to be possible.

1 is a view showing a display device for displaying a show window using a transparent display according to an embodiment of the present invention.
FIG. 2 is a view showing a display device for displaying a show window using a transparent display according to another embodiment of the present invention.
FIG. 3 is a view showing an example of a display apparatus using a transparent display according to an embodiment of the present invention installed in a shop window.
4 is a flowchart illustrating a method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a method of displaying a display image using a transparent display according to another embodiment of the present invention.
FIG. 6 is a view illustrating a first embodiment of a method of displaying a display image using a transparent display according to the present invention.
7 is a view illustrating a second embodiment of a method of displaying a display image using a transparent display according to the present invention.
8 is a view showing a third embodiment in which a method of displaying a display image using a transparent display according to the present invention is implemented.
9 is a view showing a fourth embodiment in which a method of displaying a display image using a transparent display according to the present invention is implemented.

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

1 is a view showing a display device for displaying a show window using a transparent display according to an embodiment of the present invention. 1, an apparatus 100 for displaying a shop display image using a transparent display according to an exemplary embodiment of the present invention may include a transparent display unit 110, a recognition sensor unit 120, and a controller 130 . The display device 100 for displaying a show window using the transparent display according to an embodiment of the present invention shown in FIG. 1 can be installed, for example, in a form similar to a show window on the front side of a shop where the goods are displayed.

First, the transparent display unit 110 may be implemented as a transparent display device through which the background behind the screen is transmitted, and may display an image of a shop window received from the control unit 130. The transparent display unit 110 may be implemented by various types of display devices that can be applied to a transparent display such as a transparent OLED (Organic Light Emitting Diode), and may be changed to other transparent display devices . The transparent display unit 110 includes both a transparent display panel and a display drive unit for driving the transparent display panel. The transparent display unit 110 can display an image received from the outside on a screen.

The recognition sensor unit 120 recognizes the interest behavior indicated by the customer in front of the transparent display unit 110 to generate a customer recognition signal and output the generated customer recognition signal to the control unit 130. [ The recognition sensor unit 120 may include at least one of an operation recognition sensor, a line recognition sensor, a position recognition sensor, and a speech recognition sensor, and accordingly, the customer recognition signal may include at least one of an operation recognition signal, A recognition signal, and a speech recognition signal.

An operation recognition sensor (not shown) can display an important joint part of the human body as a plurality of points (for example, 20) by detecting an infrared ray signal reflected from a human body after transmitting infrared rays to a human body within the recognition range. Thereby recognizing the movement, speed, and position of the human body. In addition, the motion recognition sensor may include a depth sensor, thereby recognizing the distance between the motion recognition sensor and the detected human body. In addition, the motion recognition sensor may separate a person by a method such as recognizing a person in the closest distance when several persons are located within the recognition range.

As an example, the motion recognition sensor may be implemented by Microsoft's "Kinect" device, which is capable of motion capture and speech recognition, and the motion recognition sensor is located at a distance of approximately 40 cm to 4 m It can have a recognition range that can detect a person. The motion recognition signal generated by the motion recognition sensor is digital data for indicating the motion and position of the human body detected by the motion recognition sensor. For example, the motion recognition signal includes position information of a plurality of points representing an important joint region of the human body And depth information.

A line-of-sight recognition sensor (not shown) is a sensor that tracks a person's pupil and recognizes the direction of the user's line of sight. The sensor detects the pupil of the customer in front of the transparent display unit 110, And a line-of-sight recognition signal including information on the line-of-sight (the direction in which the customer sees, the time the customer's line of sight is maintained, etc.).

The position recognition sensor (not shown) is a sensor for recognizing the user's position in front of the transparent display unit 110, and can be realized by an infrared ray position sensor or the like as known to a person skilled in the art. The position recognition sensor can detect a customer in front of the transparent display unit 110 and generate a position recognition signal including information on the position of the customer (a standing position of the customer, a time when the customer stands at the current position, etc.). The control unit 130 can obtain information on the position of the customer from the position recognition signal and set the position of the display image displayed on the transparent display unit 110 with the customer's position as a reference point.

The speech recognition sensor (not shown) may be implemented by a speech recognition sensor known to a person skilled in the art, as a sensor capable of recognizing speech uttered by a customer in front of the transparent display unit 110. The voice recognition sensor can recognize a voice of a customer in front of the transparent display unit 110 to generate a voice recognition signal.

The recognition sensor unit 120 may include at least one of an operation recognition sensor, a visual recognition sensor, a position recognition sensor, and a speech recognition sensor. The recognition sensor unit 120 may include various recognition sensors And the operation recognition sensor, the visual recognition sensor, the position recognition sensor, and the voice recognition sensor can be variously changed within a range known to the ordinary artisan.

The control unit 130 analyzes at least one of an operation recognition signal, a visual recognition signal, a position recognition signal, and a speech recognition signal included in the customer recognition signal input from the recognition sensor unit 120, It is possible to output a shop window image corresponding to the customer's interest behavior to the transparent display unit 110. [ The behavior of interest may include behaviors of the customer viewing the product of interest, behavior of the customer indicating the product of interest, behavior of the customer speaking the related word of the product of interest, and behavior of the customer approaching the product of interest, The operation of the control unit 130 for the behavior of interest will be described in detail with reference to FIGS. 4 and 5, and a detailed description thereof will be omitted here.

The control unit 130 is a component for controlling various components of the display apparatus 100 using the transparent display according to an exemplary embodiment of the present invention and processing various data, And the program stored in the control unit 130 or the memory unit (not shown) is executed, so that the operation of the control unit 130 as described above can be performed. The memory unit (not shown) is a general storage unit capable of storing data, programs, and the like, and may be additionally included in the display unit 100 for displaying the display using the transparent display according to the embodiment of the present invention shown in FIG. have.

The operation and function of the display apparatus 100 using the transparent display according to the embodiment of the present invention shown in FIG. 1 will be described in detail with reference to FIGS. 4 to 5, and a detailed description thereof will be omitted .

FIG. 2 is a view showing a display device for displaying a show window using a transparent display according to another embodiment of the present invention. 2, a display apparatus 200 for displaying a show window using a transparent display according to another embodiment of the present invention includes a transparent display unit 210, a recognition sensor unit 220, a control unit 230, 240, and a goods database unit 250. [

The transparent display unit 210, the recognition sensor unit 220 and the control unit 230 shown in FIG. 2 are the same as the display unit 100 shown in FIG. 1 according to the embodiment of the present invention, The recognition sensor unit 120, and the control unit 130 included in the display unit 110, the detailed description will be omitted here.

The voice database unit 240 may store at least one of at least one foreign language word and at least one place word. The controller 230 may store the voice recognition signal input from the recognition sensor unit 220 as the voice signal of the at least one foreign language word and the voice pattern of the at least one place word, Pattern to determine whether the customer in front of the transparent display unit 110 has said at least one foreign language word or at least one place word. At least one foreign language word stored in the voice database unit 240 may mainly include a commonly used expression related to a display product, and a place word may include not only a place but also a word indicating a situation.

The commodity database unit 250 stores a commodity image corresponding to at least one item of interest, a foreign language commodity description image corresponding to at least one foreign language word, a commodity wearing image corresponding to at least one place word, And may store at least one of the advertisement images. In addition, the product database unit 250 may further store images of the products displayed in the store and information on locations where the products are displayed. Here, the related product image corresponding to the item of interest may be a similar product of a similar style to the product of interest, or may be a heterogeneous product (coordinated product) matching the displayed product. In addition, the foreign language product explanation image may be an image in which a description of a product written in the corresponding foreign language is described, and a wear image corresponding to a place word may be an image worn at the place of interest. Also, the advertisement image corresponding to the interested product may be an advertisement image to induce a gaze for the interested product. On the other hand, all the images stored in the product database unit 250 may be three-dimensional (3D) images or image images.

The voice database unit 240 and the goods database unit 250 may be implemented as various types of storage devices known to those skilled in the art, such as a hard disk drive (HDD), an electrically erasable and programmable read only memory (EEPROM)

The control unit 230 included in the display unit 200 for displaying a display using the transparent display according to another embodiment of the present invention can display a related word of interest goods that the customer has spoken to a foreign language word The foreign language product description image corresponding to the language of the matched foreign language word can be extracted from the product database 250 and displayed on the transparent display unit 210 as a shop window image corresponding to the customer's interest behavior.

In addition, when the related word of the goods of interest referred to by the customer coincides with any one of the place words stored in the voice database unit 240, the control unit 230 stores the goods wearing image corresponding to the matching place word in the goods database unit ( 250) and display the image on the transparent display unit 210 as a shop window image corresponding to a customer's interest behavior.

In addition, the control unit 230 may display an advertisement image corresponding to a product of interest corresponding to a customer's interest, on the transparent display unit 210 as a shop window image corresponding to the customer's interest behavior, .

In addition, when the customer looks at a new interested item, the customer indicates a new interested item, or the customer speaks a related word of a new interested item, the control unit 230 displays at least one related product image corresponding to the new interested item May be extracted from the product database unit 250 and displayed on the transparent display unit 210. The operation of the controller 230 with respect to such a behavior of interest will be described in detail with reference to FIG. 4 and FIG. 5, and a detailed description thereof will be omitted here.

Although not shown in FIGS. 1 and 2, an apparatus for displaying a display of a show window using a transparent display according to the present invention includes an interface unit 130 for generating a data correction signal according to a data correction command received from an administrator, (Not shown).

Accordingly, the control unit 230 can modify and change the data stored in the voice database unit 240 or the product database unit 250 according to the data correction signal received from the interface unit (not shown). Accordingly, the manager can register or modify the related goods or the like to be displayed on the transparent display unit 210 in advance.

Although not shown in FIG. 1 and FIG. 2, the display apparatus for displaying a display using the transparent display according to the present invention may be configured to communicate with an administrator terminal by wire or wireless, and to output a control signal received from the administrator terminal to the controller 130 And may further include a wired / wireless communication unit (not shown). The administrator terminal may be a terminal capable of data communication such as a computer or a smart phone, and an administrator may control the display display apparatus using the transparent display according to the present invention through an administrator terminal. The wired / wireless communication unit (not shown) may be implemented as a communication module supporting at least one of various types of wired / wireless communication methods such as Internet communication using TCP / IP, WiFi and Bluetooth, To those skilled in the art.

The additional operation or function of the display device 200 for displaying the display window using the transparent display according to another embodiment of the present invention shown in FIG. 2 will be described in detail with reference to FIG. 4 to FIG. 5, .

FIG. 3 is a view showing an example of a display apparatus using a transparent display according to an embodiment of the present invention installed in a shop window. The display apparatus 100 for displaying the show window using the transparent display according to the embodiment of the present invention can be installed and operated in the shop window of the shop as shown in Fig. The display window is one of the most suitable objects to utilize the display display apparatus using the transparent display according to the present invention in that it is required to have two roles of displaying product information while being transparent so as to display display products.

3, the transparent display unit 110 may be installed on the front of the store where the product 170 or the mannequin 180 is displayed, similar to a showcase, and the recognition sensor unit 120 and the control unit 130 The body portion 160 may be installed at the upper end of the transparent display portion 110 as shown in FIG. The recognition sensor unit 120 may be disposed on the front surface of the main body unit 160 and the control unit 130 may be disposed on the inside of the main body unit 160 as shown in FIG.

The display device 100 for displaying the show window using the transparent display according to the embodiment of the present invention recognizes the interested behavior of the customer who is interested in the displayed merchandise 170 or the mannequin 180, Display the display image on the transparent display unit 110, or the like, as described above with reference to Figs. 1 and 2. Fig.

3, the main body 160 including the recognition sensor unit 120 and the control unit 130 is installed at the upper end of the transparent display unit 110, The display unit may be installed at a position such as a lower end or an end of the transparent display unit 110 or may be installed at the rear of the transparent display unit 110 (inside a show window) The mounting position of the main body 160 can be variously changed.

3, the transparent display unit 110 is shown as a substitute for the entire display unit. However, the display unit for displaying the display unit using the transparent display according to the present invention is not limited to the transparent display unit 110, And the rest of the show window may be made of plain glass.

Meanwhile, the display apparatus 200 for displaying a show window image using the transparent display according to another embodiment of the present invention described above with reference to FIG. 2 can also be installed and operated on a show window of a shop, The voice database unit 240 and the merchandise database unit 250 may also be provided in the main body unit 160.

4 is a flowchart illustrating a method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention. The method of displaying a display window using the transparent display shown in FIG. 4 can be performed by a display window display apparatus using a transparent display according to the present invention. In particular, the display window display method using the transparent display according to another embodiment of the present invention described above with reference to FIG. Can be performed by the display apparatus 200 for displaying the display using the transparent display.

Referring to FIG. 4, a method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention includes: recognizing a user's interest behavior in front of the transparent display unit 210 through the recognition sensor unit 220; (S41). As described above with reference to FIGS. 1 and 2, the recognition sensor unit 220 recognizes the attention behavior indicated by the customer in front of the transparent display unit 210, generates a customer recognition signal, (230).

Next, a method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention, when the controller 230 recognizes that the customer indicates a behavior of interest through the recognition sensor unit 220, (S42) displaying the shop-view image corresponding to the shop-window image on the transparent display unit 210. FIG. That is, the control unit 230 analyzes at least one of the motion recognition signal, the sight recognition signal, the position recognition signal, and the voice recognition signal included in the customer recognition signal input from the recognition sensor unit 220, The viewer of interest can display the shop window image corresponding to the customer's interest behavior to the transparent display unit 210. [

Here, the interesting behavior may include an action of the customer viewing the item of interest, an action of the customer indicating the item of interest, an action of the customer to speak the related word of the item of interest, and an action of the customer approaching the item of interest . The customer's interest behavior is recognized by the recognition sensor unit 220 and the control unit 230 can determine which product the customer specifies.

As an example, the behavior of the customer looking at a product of interest may be determined by the direction in which the customer is sensed by the motion recognition sensor in the control unit 230, the direction of the customer's gaze sensed by the gaze recognition sensor, And the position of the customer detected by the recognition sensor can be combined and recognized. That is, the control unit 230 can determine a product, which is located at a place where the customer looks at a predetermined time or longer (for example, 2 seconds to 5 seconds or more), as a product of interest that the customer has viewed. At this time, the control unit 230 may determine the product of interest that the customer has viewed by taking into consideration the position where the product stored in the product database unit 250 is displayed in the store.

In addition, the behavior of the customer pointing to the item of interest may be a combination of the direction indicated by the hand of the customer detected by the motion recognition sensor, the time indicated by the hand of the customer, and the position of the customer detected by the position recognition sensor, . That is, the control unit 230 can determine the product, which is located at a place where the customer is located for a predetermined time or more, as the item of interest indicated by the customer based on the position where the customer stands. At this time, the control unit 230 can determine the item of interest indicated by the customer by considering the position of the product stored in the product database unit 250 in the store together.

In addition, the behavior in which the customer speaks a related word of the product of interest can be recognized by comparing the voice of the customer detected by the voice recognition sensor with the related word of the interest product stored in advance in the control unit 230. Related words of the product of interest may be stored in the voice database 240 and may include, for example, the name of a product of interest, a simple phrase (e.g., Adjectives, admirers, etc., and may include words in foreign languages as well as national languages. Meanwhile, the behaviors described as the above-mentioned behavior of interest are illustrative, and the method of displaying the display image using the transparent display according to an embodiment of the present invention can recognize various types of interesting behaviors besides the recognition sensor unit 220 .

Also, the behavior of the customer in approaching the product of interest can be recognized by comparing the position of the customer detected by the position recognition sensor with the position where the product of interest stored in the product database unit 250 is displayed on the control unit 230. That is, when the position of the customer detected by the position recognition sensor is within a predetermined distance from the position where the product of interest is displayed, the controller 230 may determine that the customer has performed an action toward the product of interest.

Meanwhile, the interesting behavior may include a combination of two or more such as pointing to a product of interest by a customer and talking about a related word of a product of interest.

In step S42 of the method for displaying the display image using the transparent display according to the embodiment of the present invention, the display image corresponding to the customer's behavior may be at least one related product image corresponding to the product of interest. That is, in a method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention, when a customer performs an action that shows an interest in one of the products displayed in the shop window, It is possible to display the image of the related product on the transparent display unit 210. Here, as described above with reference to FIG. 2, the related product image corresponding to the item of interest may be a similar product of a similar style to the product of interest, or may be a disparate product (coordination product) matching the displayed product .

At least one related product image corresponding to the item of interest may be displayed on the transparent display unit 210 around the item of interest. As an example, the related merchandise image may be displayed in a circular shape having a size smaller than the original size (e.g., 1/6), placed in a circle or an ellipse around the product of interest and displayed on the transparent display unit 210 , And may be displayed superimposed on each other around the product of interest.

In addition, the at least one related product image corresponding to the item of interest may be a 3D image as described above, and may be displayed on the transparent display unit 210 while rotating to provide an image of various angles to the customer .

The at least one related product image corresponding to the item of interest may include at least one item corresponding to the item of interest if the number of the at least one related product image corresponding to the item of interest is equal to or greater than a maximum number One related product image can be divided into at least one related product page and displayed on the transparent display unit 210. In addition, the at least one related merchandise page may go to the next page after a page display time (e.g., 3 seconds) or may go to the next page according to the customer's page turn gesture. That is, if there is a large number of at least one related product image corresponding to the item of interest, the related product image may be divided into several pages and displayed on the transparent display unit 210. On the other hand, the page turning gesture of the customer may be a gesture for moving the hand from left to right or right to left, for example, and may be recognized by the motion recognition sensor of the recognition sensor unit 220. [

The method of displaying a shop window image using a transparent display according to an embodiment of the present invention is a method of displaying a related product image of a product of interest in a transparent display unit 210, If the customer moves his / her gaze to another product displayed on the display window, the related product image disappears from the transparent display unit 210, and the related product image corresponding to the display product whose sight line is shifted is newly displayed on the transparent display unit 210. [ (Not shown).

Meanwhile, in the method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention, when a customer performs an action of speaking a related word of any one of the products displayed on the shop window, It is possible to determine whether or not the related word matches any one of the foreign language words stored in the voice database 240.

If the related word matches any one of the foreign language words stored in the voice database 240, the controller 230 displays the foreign language product description image corresponding to the language of the matching foreign language word in the customer's interest behavior And can be displayed on the transparent display unit 210 as a corresponding shop window image. For example, if "kawaii (cute)" is stored in the voice database 230 and a Japanese tourist is interested in a bag displayed on the show window and speaks Japanese as "kawaii (cute) Can display the Japanese product description image of the bag on the display unit 210 on the transparent display unit 210. The foreign language product description image may include an explanation of an additional product description for the display product or a description of the product additionally provided in the store.

Also, in the method of displaying a display image using a transparent display according to an exemplary embodiment of the present invention, when a customer performs an action of saying a related word of a desired product among products displayed in a shop window, It is possible to determine whether or not the related word matches any one of the place words stored in the voice database 240.

If the related word matches any one of the place words stored in the voice database unit 240, the control unit 230 extracts the goods wearing image corresponding to the corresponding place word from the goods database unit 250 It is possible to display the shop window image on the transparent display unit 210 as a shop window image corresponding to the customer's behavior of interest. This will be described in detail with reference to Fig. 8, and a detailed description thereof will be omitted here.

Also, in the display method of displaying a shop window image using the transparent display according to an embodiment of the present invention, when the customer indicates at least one of an action of viewing a product of interest and an action of a customer indicating a product of interest, The customer recognition signal can be output to the control unit 230 by recognizing the customer's head turning, sight line, hand movement, etc. passing in front of the transparent display unit 210. Accordingly, the control unit 230 determines an interested product that the customer has shown an interest based on the inputted customer recognition signal, and displays the advertisement image corresponding to the desired product as a display window corresponding to the customer's interest behavior 210 on the point where the customer is looking or pointing. As an example, the advertisement image may be an advertisement message for a commodity displayed in a store, or an advertisement message that attracts a customer's interest, such as a phrase "New Arrival ". On the other hand, on the transparent display unit 210, the customer's point of view or point is determined by combining the position of the customer recognized by the position recognition sensor with the direction viewed or pointed by the customer recognized by the sight recognition sensor or the motion recognition sensor You can decide.

5 is a flowchart illustrating a method of displaying a display image using a transparent display according to another embodiment of the present invention. The method of displaying a display window using the transparent display shown in FIG. 5 can be performed by a display window displaying apparatus using a transparent display according to the present invention. In particular, the display window displaying method using the transparent display according to another embodiment of the present invention Can be performed by the display apparatus 200 for displaying the display using the transparent display.

Referring to FIG. 5, a method of displaying a display image using a transparent display according to another embodiment of the present invention includes a step of recognizing an interest behavior indicated by a customer in front of the transparent display unit 210 through a recognition sensor unit 220 (S51). Since the step S51 is similar to the step S41 described above with reference to FIG. 4, a detailed description will be omitted here.

Next, a method of displaying a display image using a transparent display according to another exemplary embodiment of the present invention, when the controller 230 recognizes that the customer indicates an action of interest through the recognition sensor unit 220, (S52) displaying the corresponding display window image on the transparent display unit 210. [ Since the step S52 is similar to the step S42 described above with reference to FIG. 4, a detailed description will be omitted here.

A method of displaying a display window using a transparent display according to another embodiment of the present invention is characterized in that the display of the shop window image using the transparent display is performed by a user who looks at a new interested item, (S53) of displaying at least one related merchandise image corresponding to the new interested merchandise on the transparent display unit 210, if the new merchandise is to be displayed.

For example, when the customer gazes on a new item of interest, the related product image currently displayed after a predetermined time (e.g., 1 second) disappears, and the related product image corresponding to the new interested item is displayed on the transparent display unit 210. [ Lt; / RTI > Accordingly, the customer can determine whether to display the related product image of the desired product on the transparent display unit 210 by moving the gaze or the like.

Meanwhile, a method of displaying a display window using a transparent display according to the present invention is a computer-readable method of displaying a program for performing a method of displaying a display window using a transparent display according to the present invention described above with reference to FIGS. 4 to 5 And can be implemented by a recording medium.

FIG. 6 is a view illustrating a first embodiment of a method of displaying a display image using a transparent display according to the present invention. The first embodiment shown in FIG. 6 may be an embodiment in which a method of displaying a display window using a transparent display according to the present invention described above with reference to FIGS. 4 and 5 is implemented.

Referring to FIG. 6, when a customer shows an action of interest to a specific commodity, such as saying "pretty" to a commodity that he likes in front of a show window installed with a display display apparatus using the transparent display according to the present invention, Various coordination using a product, for example, an image of clothing or shoes matching the bag can be displayed on the transparent display unit 210 when the product of interest is a bag.

In the case where "kawaii (cute)" is stored in the voice database unit 230 and Japanese tourists are interested in the bag displayed on the show window and speak Japanese in the form of "kawaii (cute) The Japanese product description image of the bag displayed on the display unit 210 can be displayed on the transparent display unit 210.

7 is a view illustrating a second embodiment of a method of displaying a display image using a transparent display according to the present invention. The second embodiment shown in FIG. 7 may be an embodiment in which a method of displaying a shop window image using the transparent display according to the present invention described above with reference to FIGS. 4 and 5 is implemented.

Referring to FIG. 7, when a customer comes close to a favorite product in front of a show window provided with a display window display device using the transparent display according to the present invention, and looks at a product (e.g., a bag) The bags that are similar in style to the product showing the behavior of interest may be displayed on the transparent display unit 210. [

On the other hand, when the customer shows an action of interest on a new interested item, such as turning his eyes to another item (e.g., shoes), the images of the bags displayed on the transparent display unit 210 disappear, Shoes of a similar style may be displayed on the transparent display unit 210.

8 is a view showing a third embodiment in which a method of displaying a display image using a transparent display according to the present invention is implemented. The third embodiment shown in FIG. 8 may be an embodiment in which a method of displaying a display image using a transparent display according to the present invention described above with reference to FIGS. 4 and 5 is implemented.

Referring to FIG. 8, when a customer finds a ski suit that looks okay in front of a show window provided with a display display device using a transparent display according to the present invention, approaches a shop window with a friend, and then says, " The recognition sensor unit 220 transmits the recognized voice to the control unit 230 and the control unit 230 can determine whether the recognized voice matches any one of the place words stored in the voice database unit 240 have. If the "ski field" is stored in the voice database 240 and the product wearing image of the ski wear worn on the ski slope is stored in the product database 250, the control unit 230 displays the product wearing image Can be displayed on the transparent display unit 210 on the side of the ski suit.

9 is a view showing a fourth embodiment in which a method of displaying a display image using a transparent display according to the present invention is implemented. The fourth embodiment shown in FIG. 9 may be an embodiment in which a method of displaying a display window using a transparent display according to the present invention described above with reference to FIGS. 4 and 5 is implemented.

Referring to FIG. 9, when a customer looks at clothes displayed on a shop window in front of a store where a display display apparatus using a transparent display according to the present invention is installed, when the recognition sensor unit 220 displays the customer's gaze, The control unit 230 can display the advertisement image such as "New Arrival" on the transparent display unit 210 indicating that the product is a new product. Accordingly, the customer can look at the "New Arrival" image displayed on the transparent display unit 210 viewed by the customer and stop looking at the design of the new outfit and look at the clothes. As described above with reference to FIG. 4, the advertisement image corresponding to the item of interest can be displayed on the transparent display unit 210 at a point where the customer looks at or points to it.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

110, 210: transparent display unit 120, 220: recognition sensor unit
130, and 230, a controller 160,
170: Goods 180: Mannequins
240: voice database part 250: commodity database part

Claims (13)

Recognizing a user's interest behavior in front of the transparent display unit through the recognition sensor unit; And
And displaying the shop window image corresponding to the customer's interest behavior on the transparent display unit when the controller recognizes the customer's behavior of interest through the recognition sensor unit,
Wherein the action of interest includes an act of said customer saying a related word of the product of interest,
Wherein the control unit extracts, from the product database unit, a product wearing image corresponding to the matching place word when the related word matches any one of the place words stored in the voice database unit, And displaying the image on the transparent display unit as an image. 2. The method of claim 1,
Further comprising at least one of an action of the customer viewing the item of interest, an action of the customer indicating the item of interest, and an action of the customer reaching the item of interest,
A shop window image corresponding to the customer's behavior of interest,
Wherein the at least one related product image corresponds to the item of interest. The method according to claim 2, wherein the step of displaying a shop window image corresponding to the customer's behavior of interest on the transparent display unit comprises:
And displaying at least one related product image corresponding to the item of interest on the periphery of the item of interest. 4. The method according to claim 3, wherein the step of displaying the shop window image corresponding to the customer's interest behavior on the transparent display unit comprises:
Displaying at least one related merchandise image corresponding to the item of interest on at least one related merchandise page on the transparent display unit when the number of the at least one related merchandise image corresponding to the item of interest is equal to or greater than the maximum display number,
Wherein the at least one associated merchandise page comprises:
Wherein when the page display time passes, the next page is displayed or the next page is displayed according to the page turning gesture of the customer. The display method of claim 2,
If the customer views a new item of interest, the customer points to a new item of interest, or the customer speaks a word of interest for a new item of interest, And displaying the displayed image on the display unit. The apparatus of claim 1,
When the related word matches any one of the foreign language words stored in the voice database unit, displays a foreign language product explanation image corresponding to the language of the corresponding foreign language word in the transparent display unit as a shop window image corresponding to the customer's interest behavior And displaying the displayed image on the display unit. delete 2. The method of claim 1,
Further comprising at least one of an action of the customer viewing the item of interest and an action of the customer indicating the item of interest,
Wherein,
And displaying an advertisement image corresponding to the item of interest on the transparent display unit as a shop window image corresponding to the behavior of the customer, at a point viewed or pointed by the customer. A computer-readable recording medium on which a program for performing a display method of a display window using the transparent display according to any one of claims 1 to 6 and 8 is recorded. A display display apparatus using a transparent display device in which a background behind a screen is transmitted,
A transparent display unit which is implemented by the transparent display device and displays a received window display image;
A recognition sensor unit for recognizing a behavior of interest indicated by a customer in front of the transparent display unit and outputting a customer recognition signal;
A control unit for analyzing a customer recognition signal input from the recognition sensor unit and outputting a display image corresponding to the customer's interest behavior to the transparent display unit when it is recognized that the customer in front of the transparent display unit indicates a behavior of interest;
An audio database unit storing at least one place word; And
And a merchandise database unit for storing at least one of an associated merchandise image corresponding to at least one item of interest, an item wearing image corresponding to the at least one place word, and an advertisement image corresponding to the item of interest,
Wherein the behavior of interest includes an action of the customer telling a related word of a product of interest,
Wherein the control unit extracts, from the goods database unit, a goods wearing image corresponding to the matching place word when the related word matches any one place word stored in the voice database unit, Wherein the display unit displays the image on the transparent display unit. 11. The method of claim 10,
The voice database unit stores at least one foreign language word,
Wherein the product database unit stores a foreign language product description image corresponding to the at least one foreign language word,
Wherein the action of interest further includes at least one of an action of the customer viewing the item of interest and an action of the customer indicating the item of interest,
Wherein the control unit displays the foreign language product description image corresponding to the language of the matched foreign language word as a display image corresponding to the customer's interest behavior when the related word matches any one of the foreign language words stored in the voice database unit Wherein the transparent display unit displays the image on the transparent display unit. 12. The apparatus according to claim 11,
And displays an advertisement image corresponding to the item of interest on the transparent display unit as a shop window image corresponding to the customer's behavior, at a point where the customer views or points to the shop display image. 11. The apparatus according to claim 10,
If the customer views a new item of interest, the customer points to a new item of interest, or the customer speaks a word of interest for a new item of interest, And a display unit for displaying the image on the display unit.

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