KR101422341B1 - Service System for publishing a Gift Card and Drive Method of the Same - Google Patents

Abstract

The present invention discloses business model (BM) technology. That is, the gift certificate issuance service system and the driving method thereof according to the embodiment of the present invention can provide a discount coupon service to gift coupons for the purpose of promoting sales rates of various products introduced in shopping mall contents, It will issue vouchers for registered customers to meet the purpose of providing customized discounts and services in dimensions.
In addition, the present invention not only satisfies expectations of a salesperson who desires to increase advertisement efficiency of an advertiser server that intends to inform various products through shopping mall contents, We reduce the burden on the customer through customized discount service such as gift certificate, thereby actively inducing the purchase desire and promotion of the product.

Description

[0001] The present invention relates to a gift certificate issuing service system and a driving method thereof,

The present invention relates to a business model (BM) technology, and more particularly, to a gift certificate issuance service system for providing a discount coupon service as a gift certificate for the purpose of promoting a sales rate for various products introduced in shopping mall contents or for registered customers Driving method.

The Internet is a huge computer network in which computers around the world are connected through a protocol called TCP / IP. It is often referred to as the "information sea" because there are a lot of information that could not be accessed or touched.

The early Internet was a somewhat closed network used by experts in government agencies, research institutes, universities, etc. But in the early 90's, WWW (World Wide Web) browser with GUI (Graphic User Interface) Recently, with the development of mobile communication, a wireless Internet accessing through a wireless based protocol such as a WAP (Wireless Application Protocol) is gradually becoming active.

The development of the Internet and mobile communication has resulted in new communication means (instant messenger, e-mail, internet card, SMS, etc.) on and off line, and these means go beyond simple communication functions, Card interworking, etc., and it has become more interesting and convenient for users, and various applications that can transmit content from a wired network to a wireless network or wirelessly have appeared.

However, research on a system equipped with a function capable of maximizing the event effect using the wireless event and providing the targeted advertisement effect according to the wireless response of the receiving client using wired and wireless, Has been actively researched, but it is still insignificant.

Traditionally, commercial advertisements are made in the form of television commercials, radio commercials, print ads in magazines or newspapers. Recently, as more and more people use personal computers, advertising media have expanded to the Internet.

Furthermore, network enabled devices are becoming increasingly popular and increasingly delivering advertising to users via such devices. Examples of such network devices are cellular phones, portable media players, small form factor PCs or other network devices with other displays, touch screens, gestures / IR / gestures, keyboard and audio functions.

Many of these devices include camera, text messaging, e-mail, video playback, audio playback, image display, wired and wireless connectivity, and storage. Therefore, audiovisual and text advertisements can be made through such devices.

These mobile or wireless electronic ads, where advertisers meet consumers through their cell phones, PDAs and other mobile devices, and various form factor PCs, have exploded in recent years. For example, an advertiser can direct users to participate in a marketing campaign that provides coupons or discounts via a mobile phone Internet quiz.

However, although this type of advertising has surged in recent years, the use of mobile or wireless advertising or the many benefits of such advertising has not been exploited fully, and there are still many innovative and effective ways of advertising that can still be used.

A first object of the present invention is to provide a gift certificate issuing service system and a driving method of the present invention which can solve the problem of the prior art, And to provide gift certificates to registered customers to meet the purpose of providing customized discount service.

The second object of the present invention is to provide a system and method for notifying a customer who desires to increase the efficiency of advertisement of an advertiser server which intends to inform various products through shopping mall contents, And to reduce the cost of purchasing through a customized discount service such as a gift certificate, thereby actively inducing the purchase desire and promotion of the product.

In order to achieve the above object, the present invention includes the following configuration.

That is, the gift certificate issuance service system according to the embodiment of the present invention includes a shopping mall server having shopping mall contents for introducing various products by web designing in a multifaceted manner, and intervening the shopping mall contents on a plurality of portal web sites. A point score automatically received from the shopping mall server is selected by selecting at least one of a plurality of product images to be connected to the shopping mall server and clicking at least one of a plurality of advertisement banners provided in the shopping mall contents or introduced in the shopping mall contents A communication terminal for accumulating the point score only when the predetermined reference value is greater than a preset reference value; Referring to the self-generated gift certificate issuing guide information, converts 80% to 90% of the accumulated point score into the gift certificate amount, charges the remaining 10% to 20% of the point score to the shopping mall server and charges the shopping mall server ; And a voucher issuance server for issuing a voucher on which the voucher amount is described when the voucher issuance request of the affiliate server is received, and providing the voucher to the affiliate server, wherein the communication terminal requests the affiliate server for cash payment instead of the voucher The affiliate server provides cash in place of the gift certificate to the real account number recognized from the personal information of the communication terminal described at the time of membership of the shopping mall server, and when the cash payment is made, The shopping mall server adds the gift voucher amount and gift voucher brokerage to the advertiser server that uploads or raises the plurality of advertisement banners or the plurality of product images to the shopping mall contents, When an advertisement fee is charged, And the server pays the advertisement cost to the shopping mall server when the advertisement banner or the plurality of product images are uploaded or attempted to be uploaded to the shopping mall contents.

In addition, a method of operating a gift certificate issuance service system according to an embodiment of the present invention includes: a shopping mall server having a shopping mall content for web designing and introducing various products in a multi-expression manner; Intervening; Selecting at least one of a plurality of product images that the communication terminal accesses to the shopping mall server and clicks on at least one of a plurality of advertisement banners provided in the shopping mall contents or introduces in the shopping mall contents; Accumulating the point score only when a point score automatically given from the shopping mall server by the communication terminal is greater than a preset reference value; Referring to the gift certificate issuance guide information generated by the affiliate server, 80% to 90% of the accumulated point score is converted into the gift certificate amount, and the gift certificate brokerage fee is set to the remaining 10% to 20% Claims: When the gift certificate issuing server receives the gift certificate issuing request of the affiliate server, issuing the gift certificate containing the gift certificate amount and providing the gift certificate to the affiliate server; Billing the advertiser server that the shopping mall server has uploaded or attempted to upload the advertisement banner or the plurality of product images to the shopping mall contents by adding the advertisement fee of the gift voucher amount and gift voucher brokerage to the shopping mall server; And paying the advertisement fee to the shopping mall server when the advertiser server uploads or raises the plurality of advertisement banners or the plurality of product images to the shopping mall contents, The affiliate server sends cash in place of the gift certificate to the actual account number recognized from the personal information of the communication terminal described at the time of membership of the shopping mall server, and when the cash payment is made, And depositing only the remaining amount minus an intermediate fee of 10 to 20% in the amount to the actual account number.

The gift certificate issuance service system and the driving method of the present invention can be applied to customers who are registered to meet the purpose of providing marketing discounts or customized discount benefit services for the purpose of promoting sales rates of various products introduced in shopping mall contents And gives the first effect of issuing the gift certificate.

The present invention not only satisfies expectations of a salesperson who desires to increase the advertising efficiency of an advertiser server that intends to inform various products through shopping mall contents, By reducing some of the burden through the customized discount service like the gift certificate, it gives a second effect that actively induces the purchase desire and promotion of the product.

1 is a view showing a gift certificate issuing service system according to an embodiment of the present invention.
2 is a flowchart illustrating a method of operating a gift certificate issuance service system according to an embodiment of the present invention.

[Example]

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a gift certificate issuing service system according to an embodiment of the present invention.

Referring to FIG. 1, a gift certificate issuance service system 1000 is a system for providing a discount coupon service as a gift certificate to a customer who is registered for the purpose of promoting a sales rate of various commodities introduced in shopping mall contents, 100, a communication terminal 200, an affiliate server 300, a gift certificate issuing server 400, and an advertiser server 500.

First, the shopping mall server 100 has shopping mall contents for introducing various products by web designing in a multi-expression manner, and intervenes shopping mall contents on a plurality of portal web sites.

The shopping mall server 100 accesses the shopping mall contents and stores detailed information on the goods suitable for the user when describing a keyword, a product name, and a price in a search window for searching for a desired product from a product information database And calls out the contents in a form of a web page using the contents of the shopping mall.

The shopping mall server 100 requests the advertiser server 500 to be described later to upload or increase a number of advertisement banners or a plurality of product images to the shopping mall contents.

Note that the gift certificate brokerage is the amount obtained by subtracting the gift certificate amount from the advertisement cost.

The communication terminal 200 connects to the shopping mall server 100 and selects at least one of a plurality of product images to be displayed in the shopping mall contents by clicking at least one of a plurality of advertisement banners provided from the shopping mall contents, The point score is automatically accumulated if the point score automatically given by the user is larger than the preset reference value.

The smartphone, which is a representative of the communication terminal 200, not only can be connected to the Internet by using a wireless Internet, but also can be connected to the Internet by using various browsing programs in various ways The ability to connect to the network, the ability to create custom applications for the user, the ability to implement an interface appropriate to them through a variety of applications, and the ability to share applications between smartphones with the same operating system (OS) Are also considered to be advantages that existing handsets do not have.

Since a smartphone typically requires a wider interface to a user than a conventional mobile phone, a large-sized LCD (liquid crystal display) is used several times larger than a screen of a general portable phone, and data transmission / (Personal Information Management) function that can manage the address of the mobile phone.

For example, among smartphones, products that can transmit and receive data while watching the Internet screen on a touch screen basis while connected to a network, products including Korean English, Korean dictionary, engineering calculator, and game function are being launched. A product having the above-described personal information management function that integrally manages additional functions such as a memo, etc. is also being released.

Of course, the so-called docking station can be used to charge and send data stored in the computer. It also supports e-mail, Internet browsing, e-book reading, built-in keyboard or external USB keyboard, It also supports functions as a mobile phone.

Since various types of internet advertisement market including banner advertisement are pioneered after the past internet has been popularized, the communication terminal 200 of the present invention is a key constituent element that is not required to apply marketing techniques that maximize the advertisement effect .

The affiliate server 300 converts 80% to 90% of the accumulated points by referring to the gift certificate issuance guide information generated by the affiliate server 300, and redeems the remaining 10% to 20% of the points to the shopping mall server 100 ).

The affiliate server 300 transmits the gift certificate received from the gift certificate issuing server 400 to the communication terminal 200 in the form of Short Message Service (SMS) or Multimedia Message Service (MMS).

In another example, the affiliate server 300 automatically converts 70% to 90% of the point score to the gift amount when the gift certificate brokerage is set to the remaining 10-30% of the points.
In other words, when the affiliate server 300 converts 70% to 90% of the point score to the gift certificate amount, the gift certificate brokerage fee, which is the amount obtained by subtracting the gift certificate amount from the advertisement cost, and the remaining 10-30% And then pay the remaining amount of the merchandise amount minus the intermediate commission of 10 to 20% to the actual account number of the person holding the communication terminal.

Herein, the gift certificate issuing guide information includes rules relating to a point score applied when an advertisement banner or a product image is selected, a reference value, a gift certificate conversion rate of a point score, a gift certificate rate of a gift certificate, .

In addition, when the communication terminal 200 requests the affiliate server 300 to pay cash instead of the gift certificate, the affiliate server 300 is recognized from the personal information of the communication terminal 200 described in the membership of the shopping mall server 100 Cash payment is made in place of the gift voucher by the actual account number.

Upon payment of cash, the affiliate server 300 deposits only the remainder amount of the gift certificate described in the gift certificate minus the intermediate commission of 10 to 20%.

When the gift certificate issuing server 400 receives the gift certificate issuance request from the affiliate server 300, the gift certificate issuing server 400 issues a gift certificate describing the gift certificate amount and provides it to the affiliate server 300.

The gift certificate issuing server 400 has a plurality of gift voucher samples, and the affiliate server provides a voucher design exclusive production tool, such as Photoshop, which can design at least one of a plurality of gift voucher shapes to freely design the voucher shape.

The gift certificate issuing server 400 may perform the role of the affiliate server 300 of the present invention when the affiliate server 300 is in a failed state or an error occurs and may be executed in the intranet network to which the shopping mall server 100 belongs And it is possible to monitor the driving state of the shopping mall server 100 and also to remotely control it.

The advertiser server 500 pays advertisement costs to the shopping mall server 100 when a plurality of advertisement banners or a plurality of product images are uploaded or attempted to be uploaded to the shopping mall contents.

The advertiser server 500 activates a web browser and transmits a plurality of product banners and a plurality of product images to the shopping mall server 100 through a wire / wireless communication network.

The advertiser server 500 not only serves as a sponsor for various products to be displayed in the shopping mall contents by paying the advertisement cost according to the advertisement contract with the shopping mall server 100, It is possible to replace part of the purchase cost of the commodity with the voucher for the customers who are members of the server 100.

2 is a flowchart illustrating a method of operating a gift certificate issuance service system according to an embodiment of the present invention.

Referring to FIG. 2, a method of operating a gift certificate issuing service system includes shopping mall contents for introducing various products by web designing a shopping mall server in a multi-expression manner, and intervening the shopping mall contents on a plurality of portal web sites (S10 ).

The communication terminal connects to the shopping mall server and selects at least one of a plurality of merchandise images to be clicked on at least one of a plurality of advertisement banners provided in the shopping mall contents or introduced in the shopping mall contents (S20).

The communication terminal accumulates the point score only when the point score automatically given from the shopping mall server is greater than a preset reference value (S30).

The affiliate server refers to the gift certificate issuance guide information generated by itself and not only converts 80% to 90% of the accumulated point score into the gift certificate amount, but also charges the remaining 10% to 20% of the point score to the shopping mall server S40).

As another example, if 70 to 90% of the points are automatically converted into the gift voucher amount, the gift voucher may be set at 10% to 30% of the points.

When the gift certificate issuance server receives the gift certificate issuance request from the affiliate server, the gift certificate issuance server issues the gift certificate describing the gift certificate amount and provides it to the affiliate server (S50).

The affiliate server transmits the gift certificate received from the gift certificate issuing server to the communication terminal in the form of Short Message Service (SMS) or Multimedia Message Service (MMS) (S60).

In step S70, the shopping mall server requests the advertiser server to upload or increase the advertisement cost, which is the sum of the gift voucher amount and gift voucher brokerage, on the shopping mall contents or a plurality of advertisement banners.

Next, the additional operation of the method of operating the gift certificate issuing service system according to the embodiment of the present invention is easy to carry out as described below.

The advertiser server pays advertisement costs to the shopping mall server when the advertiser server uploads or attempts to upload a plurality of advertisement banners or a plurality of product images to the shopping mall contents.

When the communication terminal requests payment of cash in lieu of the gift certificate to the affiliate server, the affiliate server provides cash in place of the gift certificate to the real account number recognized from the personal information of the communication terminal described at the time of membership of the shopping mall server.

The affiliate server deposits only the remainder of the voucher stated in the voucher, minus a 10 to 20% interim fee, to the actual account number.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. It can be understood that it is possible.

1000: Gift Certificate Issuing Service System
100: shopping mall server 200: communication terminal
300: Affiliate server 400: Gift certificate issuing server
500: Advertiser server

Claims (11)

A shopping mall server having shopping mall contents for introducing various products by web designing in a multiple expression manner and interposing the shopping mall contents on a plurality of portal websites;
A point score automatically received from the shopping mall server is selected by selecting at least one of a plurality of product images to be connected to the shopping mall server and clicking at least one of a plurality of advertisement banners provided in the shopping mall contents or introduced in the shopping mall contents A communication terminal for accumulating the point score only when the predetermined reference value is greater than a preset reference value;
When the 70% to 90% of the accumulated point score is converted into the gift certificate amount with reference to the self-generated gift certificate issuing guide information, the gift certificate brokerage fee, which is the amount obtained by subtracting the gift certificate amount from the advertisement cost, 30% of the points are matched with each other, and, when they are matched with each other, an amount of 10 to 30% of the points converted into the gift certificate brokerage fee and billing the shopping mall server; And
And a gift certificate issuing server for issuing a gift certificate on which the amount of the gift certificate is written when the gift certificate issuing request of the affiliate server is received and providing the gift certificate to the affiliate server,
When the communication terminal requests cash payment to the affiliate server in place of the gift certificate, the affiliate server provides cash in place of the gift certificate to the real account number recognized from the personal information of the communication terminal described at the time of membership of the shopping mall server Only the remaining cash, which is obtained by subtracting an intermediate fee of 10 to 20% from the gift certificate amount, is deposited into the real account number at the time of the cash payment,
When the shopping mall server requests the advertisement cost of adding the gift voucher amount and gift voucher brokerage to the advertiser server that uploads or raises the plurality of advertisement banners or the plurality of product images to the shopping mall contents, To the shopping mall server, the advertisement cost required for uploading or raising the advertisement banner of the shopping mall contents or the image of the plurality of goods to the shopping mall contents,
The gift certificate issuing guide information includes:
A rule relating to a point score to be applied when the advertisement banner or the product image is selected, a reference rate, a conversion rate of the gift voucher of the point voucher, a distribution rate of the gift voucher of the point voucher, a total issue amount of the gift voucher, Wherein the gift certificate issuing service system further comprises:
delete delete delete 2. The affiliate server according to claim 1,
Wherein the gift certificate issuing service system delivers the gift certificate received from the gift certificate issuing server to the communication terminal in the form of SMS (Short Message Service) or MMS (Multimedia Message Service).
delete A step of interposing the shopping mall contents on a plurality of portal web sites as a shopping mall server has shopping mall contents for introducing various products by web designing in a multiple expression manner;
Selecting at least one of a plurality of product images that the communication terminal accesses to the shopping mall server and clicks on at least one of a plurality of advertisement banners provided in the shopping mall contents or introduces in the shopping mall contents;
Accumulating the point score only when a point score automatically given from the shopping mall server by the communication terminal is greater than a preset reference value;
Converting and setting 70 to 90% of the accumulated score points to the gift certificate amount with reference to the gift certificate issuing guide information generated by the affiliate server itself;
The affiliate server compares the gift certificate brokerage amount, which is the amount obtained by subtracting the gift certificate amount from the advertisement cost, with the remaining 10 to 30% of the points, To 30%, to the shopping mall server;
When the gift certificate issuing server receives the gift certificate issuing request of the affiliate server, issuing the gift certificate containing the gift certificate amount and providing the gift certificate to the affiliate server;
Billing the advertiser server that the shopping mall server has uploaded or attempted to upload the advertisement banner or the plurality of product images to the shopping mall contents by adding the advertisement fee of the gift voucher amount and gift voucher brokerage to the shopping mall server; And
And paying the advertisement cost to the shopping mall server when the advertiser server uploads or raises the advertisement banners or the plurality of product images to the shopping mall contents,
When the communication terminal requests payment of cash in lieu of the gift certificate to the affiliate server, the affiliate server provides cash in place of the gift certificate to the real account number recognized from the personal information of the communication terminal described at the time of membership of the shopping mall server Further comprising the step of depositing only remaining cash, which is obtained by subtracting an intermediate fee of 10 to 20% from the gift certificate amount, to the real account number at the time of the cash payment,
The gift certificate issuing guide information includes:
A rule relating to a point score to be applied when the advertisement banner or the product image is selected, a reference rate, a conversion rate of the gift voucher of the point voucher, a distribution rate of the gift voucher of the point voucher, a total issue amount of the gift voucher, Wherein the information is information that is used for displaying the gift certificate.
delete delete 8. The method of claim 7,
And delivering the gift certificate received from the gift certificate issuing server to the communication terminal in the form of SMS (Short Message Service) or MMS (Multimedia Message Service). delete

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