KR101365238B1 - Method of providing commercial content using notification message at an executing time or an ending time of smart device application software - Google Patents

Abstract

The present invention relates to an advertisement method which uses a notification message when executing or ending the application software of a smart device. The present invention suggests the new advertisement method which exposes stored advertisement content on a user screen at the same time point as a set notification message which is displayed on the user screen when an application has the notification message when executing or ending application software which is installed in a smart device. [Reference numerals] (S100) Input execution of an application software; (S110) Initial notification message?; (S120) Advertisement content exists?; (S130) Expose the initial notification message and the advertisement content at the same time; (S135) Expose the initial notification message; (S140) Execute application software

Description

Advertising method using notification message when the application software of the smart device is started and terminated.

The present invention relates to an advertising method using a smart device, and more particularly to an advertising method associated with application software installed in a smart device.

As the market for smartphones and tablet PCs became the center of the mobile industry, the conventional feature phone-based mobile communication services have undergone a major change. The smartphone functions not just as a mobile phone, but as a small computer in the hand, so various functions that were not previously available have been implemented. It is also possible to provide new services.

Based on enhanced computing capabilities, the Smart Device was provided with an application environment that works in tandem with the operating system software. Platforms ensure the distribution of various applications, and there are applications that are installed on smart devices at the user's option via the platform and provide various utilities and game environments. Users enjoy a new user experience by installing a variety of applications on their smart devices.

These application software include messenger applications that serve as platforms for mobile instant messaging, SNS applications such as Facebook and Twitter, and other gaming and utility applications.

On the other hand, advertising is a hot issue on any platform. As an advertiser, we want more effective ads to the public. Platform operators acting on the ad try to generate revenue by providing such advertising. The problem, however, is that users can leave the platform if ads are abused on the platform. And because of this risk, if you do not actively advertise, you will have a disadvantage that the advertising effect is not good anymore.

Smart devices provided a completely new advertising platform. The advertisement using the browser executed in the smart device is not substantially different from the conventional Internet advertisement. In addition, the banner advertisement on the user screen has not been technically different from the banner advertisement on the conventional web. However, unlike conventional PC platforms, the platform of Smart Device (a platform defined by operating system software and a platform defined by a large number of application software interlocking with operating system software) has (1) a problem of data charging, (2) (3) frequent mistakes of users in touch input, and (4) frequent application execution and termination, the " door " is opened and closed. The door to the platform is opened, then closed, and then repeated.

This is like having a program on a traditional TV broadcast ending or pausing. Advertising is most effective when the door is opened and closed like this. The advertising technique on smart devices when the application software's door is opened and closed, however, is unknown.

Smart devices were accompanied by an ecosystem. Numerous applications are developed and distributed in this ecosystem. In order to survive in this ecosystem, application developers must be guaranteed revenue. You will need to monetize your applications by monetizing them or monetize your ads with an application. There are limits to distributing free of charge in the case of many free applications. Therefore, the business model combining the latter ad model is considered important.

However, there are fatal limitations that the advertising model can cause inconvenience and discomfort to users. The ad model is fascinating to the business, but it is too far away (too weak for the user) or too close (the user complains). The effectiveness of the Pull-type advertisement technique, in which the user must directly search for and view the advertisement content, is too low. However, the user is very displeased when the content of the advertisement is displayed promptly in a push form.

Desirably, there is a need for technical means to minimize the uncomfortable feeling that the user can feel while displaying the advertisement content on the user device screen in a push form. And such means of technology should be optimized for the platform of smart devices. The inventor of the present invention has completed the present invention after a long research effort to solve the above problems and propose a new approach.

It is an object of the present invention to provide a novel advertising method that works in conjunction with various application software running on a smart device such as a smart phone or a tablet PC.

It is another object of the present invention to provide an advertisement method capable of minimizing the psychological discomfort and rejection of the user while displaying the advertisement content on the device of the user, and achieving an excellent advertisement effect.

It is another object of the present invention to advocate a guideline that the method of providing advertisements should not interfere with the execution of application software.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, the first aspect of the present invention relates to an advertisement method using a notification message when the application software of a smart device, which is a mobile device, which is a smartphone or a tablet PC.

(a) instructing the input means to select and execute the application software of the smart device;

(b) determining whether there is an initial notification message before executing the application software normally; And

(c) If there is an initial notification message in step (b), the initial notification message is displayed on the initial screen of the application software, and is previously stored in an area other than the initial notification message display area or the initial notification message display area. And displaying the advertising content at the same time as the display time of the initial notification message.

In the advertising method using the notification message when the application software is activated in the smart device according to the preferred embodiment of the present invention, the initial notification message is interlocked with the billing information message and includes an execution confirmation button and an execution cancel button good.

In addition, in the advertisement method using a notification message when the application software of the smart device is activated according to the preferred embodiment of the present invention, the initial notification message may be linked to a guidance message and include an execution confirmation button.

In addition, in an advertisement method using a notification message at activation of application software of a smart device according to a preferred embodiment of the present invention, the advertisement content may be exposed by a module embedded in the application software.

In another aspect of the present invention, there is provided an advertisement method using an alert message when an application software is activated in a smart device, wherein the advertisement content may be exposed by different application software installed separately from the application software .

Further, in accordance with a preferred embodiment of the present invention, there is provided a method of advertising using a notification message when an application software is activated in a smart device, the application software including a utility application, a game application, an SNS application and a mobile messenger application Lt; / RTI >

Further, in an advertisement method using an announcement message when an application software of a smart device is activated according to a preferred embodiment of the present invention, the advertisement content may be content composed of any one of text, image, and moving picture.

According to another aspect of the present invention, there is provided an advertising method using a notification message when an application software of a smart device is activated,

(d) inputting a termination command of the application software being executed;

(e) determining whether there is an end confirmation message before terminating the application software; And

(f) displaying the end confirmation message on the user screen of the application software when the end confirmation message is received in step (e), and displaying the end confirmation message in the area other than the end confirmation message display area or the end confirmation message display area And exposing the stored second advertisement content at the same time as the display time of the end confirmation notification message.

Here, the advertisement content exposed in step (c) and the second advertisement content exposed in step (f) may be different from each other.

According to a second aspect of the present invention, there is provided an advertising method using a notification message upon termination of application software of a smart device,

(1) inputting an end command of the application software being executed by the input means in the smart device;

(2) determining whether there is an end confirmation message before terminating the application software; And

(3) If there is an end confirmation message in step (2), the end confirmation message is displayed on the user's screen of the application software, and in the end confirmation message display area or the end confirmation message display area, And exposing the stored advertisement contents at the same time as the display time of the end confirmation notification message.

The above and other objects, features, and advantages of the present invention will become more apparent from the following detailed description when read in conjunction with the accompanying drawings, in which: FIG. The application software has its basic functions, but it is not effective for advertisement to expose the advertisement contents when the functions are executed and the user is using. This is because the user is concentrating on the basic functions. However, according to the present invention, since the advertisement content is exposed immediately before the application software is executed, immediately before the application software is executed, and before the application software is terminated, the advertisement content is high and the user does not feel a psychological discomfort .

On the other hand, even if the effects are not explicitly mentioned herein, the effects described in the following specification expected by the technical features of the present invention and its provisional effects are treated as described in the specification of the present invention.

1 is a view schematically showing a system configuration according to an embodiment of the present invention.
2 is a diagram showing an internal electronic configuration example of a smart device according to the present invention.
3 is a block diagram that schematically illustrates an overall process of a method for displaying advertisement content upon activation of application software in accordance with an embodiment of the present invention.
4 is a diagram showing an example of a screen scenario according to the embodiment of Fig.
5 is a diagram showing another example of a screen scenario according to the embodiment of FIG.
Figure 6 is a block diagram that schematically illustrates the overall process of a method for displaying advertising content at the end of application software in accordance with one embodiment of the present invention.
7 is a diagram showing an example of a screen scenario according to the embodiment of Fig.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 schematically shows a system configuration according to an embodiment of the present invention. The smart device 100 connects the application preinstalled on the smart device to the application server 10 providing the software through the communication network 1. [ The communication network may be a 3G mobile communication network or an LTE mobile communication network, and may also be a wireless Internet communication network such as Wifi.

The application server 10 has a means for communicating with the smart device 100 and operates a platform associated with the application by various electronic devices and software. The application server 10 has a plurality of databases. The database 11 may be a user database recording user information. The database 12 may be an advertisement content database exposed on a user screen of the smart device 100 according to the present invention. Other databases may also contain information necessary to run and manage the application. An application content database, a billing information database, a log database, and the like.

In addition, a database containing information necessary for running the application software can be built in the internal memory of the smart device 100. [ For example, the database 101 may be an advertisement content database exposed through the screen. The database 102 may be a database recording a log of executing the application. In addition, the internal memory holds resources necessary for executing the application.

The database 101 of the smart device 100 may be scheduled, deleted, added or changed by the application server 10. In some embodiments, the advertisement content stored in the database 12 built on the application server 10 side may be streamed on the screen of the smart device 100 in real time. In another embodiment, the advertisement content stored in the memory of the smart device 100 may be extracted in a timely manner and exposed to the user's screen.

Although not shown in the drawings, the system may further include a server of a mobile communication company. When the advertisement content is exposed through the screen of the smart device 100 according to the method of the present invention, the exposure log may be recorded and the data related to the exposure log may be transmitted to the server of the mobile communication company. A process for reducing the usage fee of the user of the smart device, i.e., the mobile communication subscriber, can be executed.

In the present specification, the smart device 100 is a computing device. Preferably, it refers to a mobile computing device having a built-in voice input function of a smart phone or a tablet PC, and a smart TV interlocked with a smartphone or a tablet PC. And the smart device of the present invention has a software input device or a hardware input device as input means. The output means includes a speaker and a display.

2 schematically illustrates an internal electronic configuration of a smart device in an embodiment of the present invention. The input device 109 receives an input event executed by the input means. In a smartphone or a tablet PC, the input device 109 is a touch screen, and transmits a touch event to the processor. The input device 109 of the smart TV can use an input means of a smart phone or a tablet PC to be linked. Also, the input device 109 of the smart TV may be a remote controller for communicating wirelessly or a mouse for executing a remote control function.

The modem 108 is a communication module that exchanges data with an external device. All events that run the application software and communicate with the application server are sent to or received from the application server via the wireless modem 108. Also, a GPS module 107 may be included in the mobile device. Processor 110 controls the processing of processes associated with the installation, display, and execution of application software, and in particular, ensures that changes in GUI elements on the smart device are assured by the operating system software and executed by the application software.

The smart device's internal memory 120 typically provides a place to store computer code and data used in the device. Also, the internal memory 120 of the present invention includes a resource 122 required for executing and managing application software 121 and application software, a database 123 storing various history and downloaded contents according to execution of the application software, Can be stored. In one embodiment of the present invention, the advertisement content, which is called in response to the start and end points of the application software, may be the content stored in the internal memory 120 of the device. In addition, in another embodiment of the present invention, the advertisement content output to the screen of the smart device corresponding to the start and end time of the application software is transmitted to the external server, that is, the application server 10 or the separate advertisement content provider server Lt; RTI ID = 0.0 > time). ≪ / RTI >

The processor 110 executes the computer code with the operating system and performs operations to generate and use the data. The processor 110 may also use a series of instructions to receive and process input and output data between components of the smart device.

The processor 110 also serves as a control unit for executing functions of application software installed in the smart device. In the present invention, the processor 110 executes the application software installed in the smart device and displays the advertisement content stored in advance on the user screen of the display at the start and end time of the application software, As well as a function to expose it visually. In addition, when the input means generates an event for terminating the execution of the application software or an event for instructing the execution of the application software, the notification message and the advertisement content, which are stored in advance in response to the selection event, Execute the function to display at the time point.

That is, the application software stored in the internal memory of the smart device and installed in the smart device may include the following functions:

The ability to store and periodically update application software resources on a smart device;

A function of registering and managing a notification message set to be displayed at the time of execution or termination;

A function of exposing previously registered advertisement contents on the same screen when a notification message is called;

Storing advertising content, updating periodically, and setting an exposed area;

The ability to record the number of impressions, exposure duration, exposure time, and exposure of the ad content;

Ability to access and set up or change the operating system software of a smart device or other application software installed on a smart device;

Preferences for users; And

Ability to report and view the exposure of the ad content to the application server.

As described above, the log record in which the advertisement content is exposed through the application software can be transmitted to the application server. Depending on the advertising content log, the application server may proceed to mitigate the smart device's wireless usage charge (data rate and / or phone charge). In this process, the carrier server can perform billing processing as much as the amount deducted by the application server. The mitigation process can be modified in a variety of ways from the viewpoint of providing economic benefits to the user of the smart device.

In some embodiments of the invention, the advertisement content may be exposed by a module embedded in application software. Further, in another preferred embodiment of the present invention, the advertisement content may be exposed by another application software different from the above-described application software.

The application software is provided by the application server, and the application software installed in the smart device is as follows:

Various utility applications;

Game applications;

An SNS application (e.g., Facebook or Twitter); And

A mobile messenger application (using a user account to send a mobile instant message (MIM) or to send and receive real-time chat communications).

The display 106 and the speaker 105 of the smart device function as an output device of the smart device. The advertisement content and the notification message are simultaneously output to the specific screen of the application via the display 106. [

FIG. 3 schematically shows the entire process of an advertising method when an application is started according to a preferred embodiment of the present invention. This is done by software modules.

First, the input means selects an icon or a widget of a specific application software from among a plurality of application software installed in the smart device, and instructs execution (S100).

The processor determines whether the initial notification message is registered before the normal execution of the application software, that is, before entering the menu (S110). The initial notification message may be a message that warns the user about what they need to know before running the software. It is usually a message related to a guide to matters necessary for user consent by law, or a guide to what users should know before using the program. For example, a billing-related guidance message, a guidance message related to the use of location information, and a guidance message on software information.

If the initial notification message is registered in step S110, it is determined whether there is advertisement content registered in advance (step S120). If the initial notification message is not registered in the application software in step S110, the user immediately enters this menu and executes the software.

If the advertisement content is present in step S120, the advertisement content is read, and the initial notification message and the read advertisement content are exposed together on the same user screen at the same time (S130). If a plurality of advertisement contents are registered, one advertisement content can be extracted by the scheduling function determined by the application server (or the extraction module of the application software).

If the advertisement content does not exist in step S120, only the initial notification message is exposed (step S135).

If the user inputs an OK button in the GUI of the initial notification message, the application software runs normally. At this time, the exposure of the advertisement content also ends. The exposure run time (display time) of the advertisement content and the exposure time of the initial notification message may be the same.

Fig. 4 shows an example of a user screen scenario for Fig. Fig. 4A shows a conventional screen configuration example, and Figs. 4B and 4C show a screen configuration example of the present invention. The scenario of FIG. 4 relates to a billing information message. For example, "Use a 3G network. 3G connection may incur data charges. Would you like to use it? "May pop up on the user's screen prior to normal application software running.

The normal initial notification message UI 160 includes a message display area 161, an execution confirmation button 162, and an execution cancel button 163. As shown in FIG. 4 (a), the initial notification message UI 160 is usually popped up near the center of the application initial screen 150 (the same applies to FIG. 5 (a)). However, when the initial notification message UI 160 is displayed, the application software is not executed, and the user screen has a short rest period.

In addition, since the initial notification message UI 160 occupies only a part of the screen area (usually less than 1/3 of the entire screen), the remaining area becomes useless and remains unexecuted. Moreover, since the application is not executing at all, the gaze of the user watching the user's screen is also playing. Nevertheless, just before the application is running, the user's gaze is concentrated towards the screen. The present invention improves the advertisement effect by exposing the advertisement contents to the dance / non-functional screen area, and prevents the user from feeling discomfort or psychological rejection.

4B, the advertisement content display area 190 in which the advertisement content is displayed may include an area (i.e., a message area) in which the initial notification message UI 160 is present, May be set to all or part of the other blank screen areas. In this embodiment, the size and location of the initial notification message UI 160 are not different from the default settings in the OS or the size and location of the message window in a typical application.

In another embodiment of the present invention, there may be a change in the location (and size) of the initial notification message UI 160 as determined by the OS or in a location used in a typical application, as shown in FIG. 4C . That is, the position of the initial notification message UI 160 moves to the lower side (or the upper side) of the initial screen 150, and the advertisement content display area 191 is set on all or a part of the enlarged initial screen 150 area .

As described above, the initial notification message is a message that pops up immediately before the application software is normally executed. Typically, there is a message to guide charging information as in the case of FIG. However, depending on the application software, some functions may be executed using the location information. The embodiment of FIG. 5 shows a scenario in which a message asking whether to use location information is popped up as an initial notification message. For example, "This application needs the subscriber's location information. Do you want to use location information? "May pop up on the user's screen before normal execution of application software.

4, the normal initial notification message UI 160 may include a message display area 161, an execution confirmation button 162, and an execution cancel button 163. Fig. 5 (b) corresponds to Fig. 4 (b), and Fig. 5 (c) corresponds to Fig. 5C, the size of the initial notification message UI 160 increases, and the advertisement content display area 191 is set in the area 165 other than the message display area 161 within the UI 65 area .

Figure 6 schematically shows the overall process of an advertising method at the end of an application according to another preferred embodiment of the present invention. This is done by software modules.

The application software will be running (S200). Then, the user inputs an execution end command of the application software by using the input means (S210). Up to this point, it is no different from the prior art, but a novel advertising method is presented by combining with subsequent steps.

The processor determines whether a termination confirmation message is registered before the application terminates normally in the smart device and the user screen (S220). An erroneous application execution termination may occur due to an erroneous operation of the input means by the user. In order to prevent this, when the end command is inputted by the input means, the end confirmation message pops up on the user screen of the running application software. In addition, a message indicating the use time of the application, the billing information, whether or not to store the application, etc. may be included in the end confirmation message immediately before the termination. This exit confirmation message is set automatically when you install and update the application.

If the end confirmation message is registered in step S220, it is determined whether there is advertisement content registered in advance (S230). The advertisement content at this time will be the second advertisement content as compared with the embodiment of FIG. The advertisement content of FIG. 3 is the first advertisement content. The first ad content and the second ad content are different in some embodiments and may be the same in yet another embodiment.

If the end confirmation message is not registered in the application software in step S220, the software is immediately terminated.

If the advertisement content exists in step S230, the second advertisement content is read, and the end confirmation message and the read second advertisement content are exposed together on the same user screen at step S240. If a plurality of advertisement contents are registered, one advertisement content can be extracted by the scheduling function determined by the application server (or the extraction module of the application software).

If the advertisement content does not exist in step S230, only the end confirmation message is exposed (S245).

When the user inputs an OK button on the GUI of the end confirmation message, the application software ends normally. At this time, the second advertisement content is also ended. The exposure time of the second advertisement content (display time) and the exposure time of the end confirmation message may be the same.

FIG. 7 shows an example of a user screen scenario corresponding to the process of FIG. Fig. 7 (a) shows a conventional screen configuration example, and Fig. 7 (b) and Fig. 7 (c) show a screen configuration example of the present invention. In the scenario of FIG. 7, for example, an end confirmation message "Do you want to end the program?" May pop up onto the user screen prior to the normal termination of the application software.

The normal termination confirmation message UI 180 is composed of a message display area 181, an execution confirmation button 182, and an execution cancel button 183. The end confirmation message UI 180 is normally popped up near the center of the application execution screen 170 as shown in FIG. 7 (a). However, when the termination confirmation message UI 180 is displayed, the application software is not yet terminated and is not executed, so that the user screen has a short rest period.

Furthermore, since the end confirmation message UI 180 occupies only a part of the screen area (usually less than 1/3 of the entire screen), the remaining area is in a useless state in which no information is provided, It remains in the state that it does not execute any function. The user's gaze on the user's screen is also played. The present invention improves the advertisement effect by exposing the advertisement contents to the dance / non-functional screen area, and prevents the user from feeling discomfort or psychological rejection.

7B, the advertisement content display area 192 in which the advertisement content is displayed may include an area (i.e., a message area) where the end confirmation message UI 180 is present, May be set to all or part of the other blank screen areas. In this embodiment, the size and location of the exit confirmation message UI 180 are not different from the default settings in the OS or the size and location of the message window in a typical application.

On the other hand, in another embodiment of the present invention, as shown in FIG. 7C, the position (and size) of the end confirmation message UI 180 is changed to a setting defined by the OS or a position used in a normal application Can be. That is, the position of the end confirmation message UI 180 moves to the lower side (or the upper side) of the user execution screen 170, and the advertisement content display area 193 is displayed on all or a part of the user execution screen 170, Can be set.

In some embodiments of the present invention, the embodiments of Figures 3 and 6 may each be in a separate process. In another preferred embodiment of the present invention, the embodiments of FIGS. 3 and 6 may be configured as an integrated process. Some application software can be set only for one of the embodiments of Figs. 3 and 6. On the other hand, in other application software, all of the advertisement methods corresponding to the embodiments of FIGS. 3 and 6 can be used.

On the other hand, if the advertisement content is displayed on the application screen of the smart device at the time of activation or termination of the application software, the application software (which may be application software displaying separate advertisement content) Exposure logs can be recorded. In addition, if there is a request from the application server (which can be automatically requested periodically by the program), the smart device can be transmitted to the application server.

In addition, the wireless communication use fee of the smart device can be reduced corresponding to the exposure information of the advertisement content.

For example, the application server that received the information from the smart device can systematically associate with the mobile communication company server as described above using this log record. The platform of the server providing the advertisement contents and the network of the mobile communication company are linked with each other so that the mobile communication usage fee is deducted as much as the advertisement content is exposed. Wherein the process of mitigating the user wireless communication usage fee may include accumulating a deposit or points in the user's account as many times as the number of times the advertisement content is exposed. This has the advantage of allowing more advertising to be consumed and returning the benefits to the user.

The above-described advertisement content may be in any one or more formats of text, image, and moving image.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the scope of protection of the present invention can not be limited by obvious alterations or permutations of the present invention.

Claims (12)

(a) Sending a mobile instant message (MIM) or real-time chat using utility applications, game applications, SNS applications, and user accounts installed on a smart device that is a mobile device of a smartphone or tablet PC. Selecting an application software of a mobile messenger application to communicate with and instructing execution;
(b) determining whether there is an initial notification message before the application software is normally executed and started; And
(c) If there is an initial notification message in step (b), the initial notification message is displayed on the application software initial screen, and the text, image, and video are stored in an area other than the initial notification message display area. And displaying the advertisement content of any one or more formats at the same time and the same time as the display time of the initial notification message. The method of claim 1,
And the initial notification message is linked with a charging information message and includes an execution confirmation button and an undo button. The method of claim 1,
And the initial notification message is linked with a guide message and includes an execution confirmation button. The method of claim 1,
And the advertisement content is exposed by a module embedded in the application software. The method of claim 1,
And the advertisement content is exposed by different application software installed independently of the application software. delete delete delete delete delete delete delete

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