KR101341120B1 - Advertising system based on a type of business and rigion, and a method thereof - Google Patents

Abstract

A communication technology-using company advertisement system and a method for providing company advertisements are disclosed. The company advertisement system comprises a user device owned by a user; multiple CTI servers installed individually at multiple member companies and distributing and managing calling signals requested by the user device; and a company advertisement server capable of communicating with the multiple CTI servers via a communication network. [Reference numerals] (310) CTI data reception module;(320) Related information extraction module;(330) Related company extraction module;(340) Integrated advertisement information generation module;(350) Integrated advertisement transmission module;(360) Database pool;(362) Member company DB;(364) Advertiser DB

Description

Industry- and regional-based corporate advertising system and method of providing corporate advertising {ADVERTISING SYSTEM BASED ON A TYPE OF BUSINESS AND RIGION, AND A METHOD THEREOF}

The present invention relates to an advertisement providing technology of a company using a communication technology, and more particularly, to a corporate advertisement system and a corporate advertisement providing method based on a business type and a region.

Recently, with the spread of personal mobile terminals such as mobile phones, various messaging services such as a simple message service (SMS) and a multimedia message service (MMS) through a mobile communication network have been provided. In particular, due to the popularization of mobile communication terminals that can immediately access various types of information including smart phones, the above-mentioned messaging service is very useful as an advertisement means of an enterprise for advertising its products or services.

By using the above-described messaging service, an advertiser who wants to advertise a product or a service sends the advertisement information to the mobile terminal of the customer based on the customer information collected by the advertiser. However, this type of advertising message is provided indiscriminately against the customer's intention, and it is perceived as an unnecessary spam advertisement character from the customer's point of view. .

In particular, the above-described advertising method using the conventional mobile communication technology has the following problems from the advertiser's point of view. First, it is not possible to advertise customers with a specific purchase intention. That is, the conventional advertising method can not be considered at all the purchase intention of the individual customer, it is bound to send randomly to the unspecified customer. Second, it is not possible to advertise customers who have made a purchase in a specific area. In other words, the conventional advertising method can not determine the area where the individual customer resides, the main purchase area of the customer is not considered at all. Third, advertisers cannot properly expose various products or services. That is, even if the advertiser is doing business for various kinds of products or services, it is difficult to induce special attention of the customers since it is not possible to select and advertise only the products desired by a specific customer.

Many companies have computer telephony integration (CTI) systems for customer service. Here, the CTI system refers to a system that combines a computer and a telephone to efficiently distribute and manage incoming calls. Building a call center using CTI provides real-time detailed information on the customers who are calling on the telemarketer screen, reducing the average call time with customers, thereby improving the level of service to customers and operating the call center. Can also operate more efficiently. In particular, the distinction of CTI call centers, which are distinguished from existing call centers, is the integrated operation of voice and data. In other words, the CTI system, which is the linkage technology between the exchange and the computer, can quickly and accurately provide various services to both the customer and the counselor.

The present invention is to solve the problem of the corporate advertising service using a conventional text message, to avoid the one-sided advertising method for the unspecified number and to select information about the company that can provide services that are expected to be required for individual customers Timely delivery, thereby satisfying the advertising needs of companies with the CTI system and the advertising needs of related neighbors at the same time, and providing a corporate advertising system and a method of providing corporate advertising that can provide a reliable advertising effect to advertisers. For the purpose of

Corporate advertisement system according to the present invention, the customer terminal held by the customer; A plurality of CTI servers installed in each of a plurality of member companies for distributing and managing call signals requested from the customer terminal; And a corporate advertisement server capable of communicating with the customer terminal and the plurality of CTI servers through a predetermined communication network.

Here, each of the plurality of CTI server, call termination detection module for detecting that the call with the customer has ended; And member company advertisement request information for transmitting the member company advertisement request information including the member company identifier of the specific member company having the CTI server, the customer terminal information of the customer whose call is terminated, and the member company advertisement information of the specific member company. Module; may include.

The corporate advertisement server may include: a CTI data receiving module configured to receive advertisement information of the member company of a specific member from the plurality of CTI servers; An association information extraction module for extracting association information including industry type information and region information of the particular member company from a member company DB based on the member company identifier among the member company advertisement request information; A related company extraction module for extracting related companies from an advertiser DB based on the extracted related information; An integrated advertisement information generation module for extracting the extracted advertisement information of the associated company from the advertiser DB as neighboring company advertisement information and then merging with the member company advertisement information of the specific member company to generate integrated advertisement information; And an integrated advertisement sending module for sending the generated integrated advertisement information to the customer terminal corresponding to the customer terminal information received from the CTI server of the specific member company.

In particular, the associated company extraction module, it is preferable to extract at least one associated company by comparing the industry information and local information of the particular member company extracted from the member company DB with the industry information and local information of the advertiser stored in the advertiser DB. Do.

The corporate advertisement providing method according to the present invention may be performed using the above-described corporate advertisement system. Here, the company advertisement providing method, the member company advertisement including the member company identifier of the member company, the customer terminal information of the specific customer and the member company advertising information of the member company from the CTI server installed in at least one member company of the plurality of member companies registered in advance Receiving request information, extracting related information from the member company DB based on the member company identifier from the member company advertisement request information, and related information including industry type information and local information of the corresponding member company; Extracting the related company from the advertiser DB, extracting the extracted advertisement information of the related company from the advertiser DB as neighboring company advertisement information, and then merging with the member company advertisement information of the corresponding member company to generate integrated advertisement information. And the CTI document of the corresponding member company of the integrated advertisement information generated. It may be configured to include; corresponding to the said client terminal information received from the step of sending to the client terminal.

In particular, in the step of extracting the related company, extracting at least one related company by comparing the industry information and local information of the member company extracted from the member company DB with the industry information and regional information of the advertiser stored in the advertiser DB. desirable.

The above-mentioned corporate advertisement providing method may be provided as a computer-readable recording medium containing a program for executing the same.

According to the corporate advertising system according to the present invention, it is possible to provide a customer-customized corporate advertising service to escape the vague advertising method for an unspecified number. In particular, by identifying the type of business and region desired by individual customers, it is possible to provide timely advertisements for companies that can provide products and services for customers. Therefore, it is possible to advertise a company that targets individual customers with specific regions and specific purchase intentions. In addition, by paying a portion of the advertising costs paid from the advertiser in accordance with the number of advertisements of the neighboring companies for the advertising service costs provided to the member companies, it is possible to provide the member companies with opportunities to reduce advertising costs. As a result, both member companies and advertisers can be provided with the opportunity to dramatically reduce their advertising costs.

1 is a system configuration diagram for explaining the corporate advertising method and the corporate advertising system according to the present invention.
2 is a schematic diagram illustrating that a plurality of member companies and a plurality of advertisers may be registered and used in a corporate advertisement server according to the present invention.
3 is a block diagram showing a partial configuration of a CTI server installed in a member company in accordance with the present invention.
4 is a diagram illustrating an example of member company advertisement request information transmitted to a corporate advertisement server by a CTI server installed in a member company according to the present invention.
5 is a block diagram showing a detailed configuration of a corporate advertising server according to the present invention.
6 is a view showing an example of a member company DB built in the corporate advertising server according to the present invention.
7 is a diagram illustrating an example of an advertiser DB built in the corporate advertisement server according to the present invention.
8 is a schematic diagram illustrating a state in which the integrated advertisement information generated by the corporate advertisement server according to the present invention is transmitted to a customer terminal of a customer and viewed.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the corporate advertising system and the corporate advertising providing method according to the present invention.

First, Figure 1 shows a schematic configuration of a corporate advertising system according to the present invention. As shown in FIG. 1, the corporate advertisement system according to the present invention includes a CTI server 200 installed at each of a customer terminal 100 and a plurality of member companies owned by a customer and distributing and managing a call signal requested from the customer terminal 100. ), And a corporate advertisement server 300 that can communicate with the customer terminal 100 and the CTI server 200 through a predetermined communication network (not shown).

Here, the customer terminal 100 may be a mobile phone, a personal information terminal (PDA) owned by an individual, and transmits and receives predetermined information with the CTI server 200 and the corporate advertisement server 300 held by the member through a communication network. It is desirable to be a terminal capable of a call function and a messaging service. In addition, the CTI server 200 is installed in each of a plurality of member companies, and refers to a system for efficiently distributing and managing the incoming call to the member company by combining the computer and the telephone. Here, the CTI server 200 may use a conventional CTI server, but the CTI server 200 according to the present invention may include the additional configuration shown in FIG. In addition, as shown in Figure 2, the corporate advertising server 300 is connected to the CTI server 200 each having a plurality of member companies via a communication network, after receiving the necessary information from each member company with the customer's advertising information Send to terminal 100. In particular, it is preferable that the corporate advertisement server 300 receives necessary information from a plurality of member companies and a plurality of advertisers pre-subscribed before providing a service and makes a database.

Referring to Figure 1, the overall service providing method will be described. That is, according to the call signal requested from the customer terminal 100, each member company distributes and manages a call with a customer to an individual counselor through the CTI server 200 held by the member. The customer may be provided with the necessary services from the member company through the counseling service of the member (step ⓛ). After that, when the consultation service between the customer and the member company is terminated (that is, when the communication between the customer terminal 100 and the CTI server 200 ends), the CTI server 200 terminates the call with the customer terminal 100. Detect and send the necessary information to the corporate advertising server 300 (step ②). At this time, the CTI server 200 transmits the advertisement information (for example, service notification information, corporate promotional information) to be delivered to the corresponding customer along with the customer terminal information of the customer whose call is terminated, to the corporate advertisement server 300. The corporate advertisement server 300 analyzes the information received from the member CTI server 200 and then selects and extracts the advertisers associated with the extracted advertiser, and receives the extracted advertisement information registered by the advertiser from the member CTI server 200. Merging with the advertising information of the member company, it is sent to the customer terminal 100 of the specific customer (step ③).

Next, with reference to Figures 3 to 7, the detailed configuration of each of the CTI server 200 and the corporate advertising server 300 of the corporate advertising system according to the present invention will be described in more detail.

First, the CTI server 200 may use a conventional CTI system. However, the CTI server 200 according to the present invention further includes a call termination detection module 210 and a member company advertisement request information transmission module 220 shown in FIG. 3 together with the components required for the conventional CTI system. desirable. In more detail, the CTI server 200 according to the present invention includes a call termination detection module 210 for detecting that a call with a specific customer has ended. Through a telephone call between the customer and the member's counselor, the member company can provide the necessary counseling or service to the customer. Then, when the call with the customer is terminated, the call end detection module 210 included in the CTI server 200 detects the end of the call with the customer, the information required by the member company advertisement request information transmission module 220 Instructs to send to the corporate advertising server 300. The member company advertisement request information transmission module 220 includes, as necessary information, a member company identifier of a specific member company having the CTI server 200 installed therein, customer terminal information of a customer whose call is terminated, and member company advertisement information of a specific member company. The request information is transmitted to the corporate advertising server 300.

Here, the member company advertisement request information may include information as shown in FIG. 4, for example. That is, the member company identifier is identification information given as a member company to the corporate advertising server 300, and may be information consisting of a series of letters or numbers. In addition, the customer terminal information is customer terminal identification information for a specific customer that the member company provides a service through a telephone consultation, for example, may be a phone number of the customer terminal held by the individual customer. In addition, the member company advertising information may be service information to be guided to a specific customer, the telephone consultation is terminated or promotional information stored separately to promote the member company's own products or services. In particular, the member company advertisement information may be stored in advance in a specific company or advertisement phrase in the member company advertisement information DB 230 provided separately, and may transmit it to the corporate advertising server 300 as the member company advertisement request information. In this case, the member company advertisement information may be information of a member company's own contact information (ie, a phone number or a homepage URL), or may include separate URL information on which other services to be notified to customers are posted.

Next, Figure 5 shows a detailed configuration of the corporate advertising server 300 according to the present invention. As shown in FIG. 5, the corporate advertisement server 300 includes a CTI data receiving module 310, a related information extraction module 320, a related company extraction module 330, an integrated advertisement information generating module 340, and an integrated advertisement sending module. It may be configured to include (350). In addition, the corporate advertising server 300 may further include a database pool 360. For example, the corporate information for a plurality of member companies is divided into a plurality of data fields according to the member company identifier, and stored in the member company DB 362, and the plurality of companies. The company information for the advertiser may include an advertiser DB 364 stored in a plurality of data fields according to the advertiser identifier.

For example, in the member company DB 362, as shown in Figure 6, the member company type information and local information is stored for each member company according to the member company identifier, where the industry type information and local information according to the classification set in advance by the service operator You can get input from member companies through your web page. In other words, the member company can be registered as a member company through the web page of the service operator providing the corporate advertising service, and at the same time can enter or modify their own industry and region. In addition, as shown in FIG. 7, the advertiser DB 364 stores various company information for each advertiser according to the advertiser identifier. Here, the advertiser enters and subscribes as an advertiser through a web page provided by the service operator of the corporate advertisement service, and inputs his / her business name, contact information, homepage URL information, industry information, local information, advertisement application number, and promotional text. Can be. The service operator grants a specific identifier (for example, identification information consisting of a series of letters or numbers) according to the advertiser's subscription application, induces the advertiser to enter necessary corporate information, and then inputs the entered corporate information into the advertiser DB ( 364).

Here, the CTI data receiving module 310 receives the member company advertisement request information of the member company from the CTI server 200 installed in each of the plurality of member companies. The received member company advertisement request information, as shown in Figure 6, includes the member company identifier of the member company. The related information extraction module 320 extracts industry information and regional information of the corresponding member company previously stored in the member company DB 362 based on the received member company identifier of the specific member company. Based on the industry information and the regional information of the particular member company thus extracted, the affiliated company extraction module 330 extracts at least one affiliated company from the advertiser DB 364.

In particular, the associated company extraction module 330 extracts the related company based on the relevant information including the industry information and local information of the specific member company stored in the member company DB 362, in this case extracted according to the criteria set in advance by the service operator do. For example, the service operator categorizes each type of industry information and local information into three stages, such as major classification, middle classification, and small classification. Among them, the industry information stored in the member company DB 362 and the industry information stored in the member company DB 362 and the industry information stored in the advertiser DB 364 And only advertisers that match each of the middle classification from the local information can be extracted as a related company. In addition, the service operator may extract the affiliated company based on the date (advertising application date) or the number of advertisements applied for by the advertiser.

Next, the integrated advertisement information generation module 340 extracts the advertisement information for the associated affiliated company from the advertiser DB 364 and generates the advertisement information of the neighboring company. Here, the advertisement of the neighboring company may include the contact information of the relevant company, the homepage URL information, or the specific promotional phrase registered in advance by the advertiser in the advertiser DB 364. Further, the integrated advertisement information generation module 340 merges with the advertisement information of the member companies of the specific member companies received together with the generated advertisements of the neighboring companies to generate integrated advertisement information. For example, as shown in FIG. 8, the integrated advertisement information generation module 340 includes advertisement information of a specific advertiser extracted as the advertisement information 120 of a neighboring company together with advertisement information 110 (see FIG. 4) of a specific member company. 7 can be generated as one short message.

Finally, the integrated advertisement sending module 350 sends the integrated advertisement information generated above to the customer terminal 100 corresponding to the customer terminal information (see FIG. 4) received from the CTI server 200 of a specific member company.

According to the company advertisement system and the company advertisement providing method according to the present invention described above, the following advertising effects can be obtained from the advertiser's point of view. In other words, unlike individual calls, customer inquiries about companies in a particular industry contain a lot of information, such as where the customer resides and the purchase intention is reasonably predictable. For example, the majority of customers who call a Chinese restaurant in Seogyo-dong, Mapo-gu, will be located in Seogyo-dong, so customers who contact member companies in the Seogyo-dong area will receive advertisements for neighboring restaurants for other restaurants (advertisers) in Seogyo-dong. This can be very useful information for the customer. In addition, the customer's future consumption pattern can be predicted. For example, most customers who call the moving center will consider additional purchases in industries such as interior, cleaning and furniture. Therefore, by recommending a specific advertiser associated with a particular member company, industry and region to a customer inquiring as a neighboring company, it is possible to obtain useful results for both the customer and the advertiser.

In addition, the corporate advertising system according to the present invention can directly obtain the customer information required by the advertiser from the member company, and therefore, by subtracting some of the costs according to the number of advertisements of the neighboring company's advertisement information, the member company's own advertising information to the customer It can provide an opportunity to reduce the cost of shipping.

Meanwhile, the method for providing a corporate advertisement according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable recording medium. At this time, the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. On the other hand, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

Computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-Optical Media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like, may be included. The recording medium may be a transmission medium such as a light or metal line, a wave guide, or the like including a carrier wave for transmitting a signal designating a program command, a data structure, and the like.

The program instructions also include machine language code, such as those generated by the compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the invention. It is therefore to be understood that the embodiments of the invention described herein are to be considered in all respects as illustrative and not restrictive, and the scope of the invention is indicated by the appended claims rather than by the foregoing description, Should be interpreted as being included in.

Claims (8)

Customer terminals held by the customer; A CTI server installed in a member company and managing a call signal requested from the customer terminal; And a corporate advertisement server capable of communicating with the customer terminal and the CTI server through a predetermined communication network.
The CTI server, the call termination detection module for detecting that the call with the customer has ended; And a member company advertisement request information transmission module for transmitting the member company advertisement request information including the member company identifier of the member company having the CTI server, the customer terminal information of the customer whose call is terminated, and the member company advertisement information of the member company. Including;
The corporate advertisement server, the CTI data receiving module for receiving the member company advertisement request information of the member company from the CTI server; An association information extraction module for extracting association information including industry type information and area information of the member company from a member company DB based on the member company identifier among the member company advertisement request information; A related company extraction module for extracting related companies from an advertiser DB based on the extracted related information; An integrated advertisement information generation module for extracting the extracted advertisement information of the related company from the advertiser DB as neighboring company advertisement information and merging with the member company advertisement information to generate integrated advertisement information; And an integrated advertisement sending module for sending the generated integrated advertisement information to the customer terminal corresponding to the customer terminal information.
The affiliated company extraction module extracts at least one affiliated company by comparing industry type information and local information of the member company extracted from the member company DB with industry type information and local information of an advertiser stored in the advertiser DB.
The member company advertisement information is service information to be guided to the customer or corporate advertising system, characterized in that the promotional information about the product or service of the member company.
delete A CTI data receiving module for receiving member company advertisement request information including a member company identifier of a member company, customer terminal information of a specific customer, and member company advertisement information of the member company from a CTI server installed in a preregistered member company;
An association information extraction module for extracting association information including industry type information and area information of the member company from a member company DB based on the member company identifier among the member company advertisement request information;
A related company extraction module for extracting related companies from an advertiser DB based on the extracted related information;
An integrated advertisement information generation module for extracting the extracted advertisement information of the related company from the advertiser DB as neighboring company advertisement information and merging with the member company advertisement information of the member company to generate integrated advertisement information; And
And an integrated advertisement sending module for sending the generated integrated advertisement information to a customer terminal corresponding to the customer terminal information.
The affiliated company extraction module extracts at least one affiliated company by comparing industry type information and local information of the member company extracted from the member company DB with industry type information and local information of an advertiser stored in the advertiser DB.
The member company advertisement information is service information to be guided to the customer or corporate information server characterized in that the promotional information about the product or service of the member company.
delete delete As a method for providing corporate advertising using the corporate advertising system according to claim 1,
Receiving member company advertisement request information including a member company identifier of a corresponding member company, customer terminal information of a specific customer, and member company advertisement information of the member company from a CTI server installed in at least one member company of a plurality of member companies registered in advance;
Extracting, from the member company advertisement request information, related information including industry information and local information of the corresponding member company from a member company DB based on the member company identifier;
Extracting a related company from an advertiser DB based on the extracted related information;
Extracting the extracted advertisement information of the associated company from the advertiser DB as neighboring company advertisement information and generating merged advertisement information by merging with the member company advertisement information of the corresponding member company;
Sending the generated integrated advertisement information to a customer terminal corresponding to the customer terminal information received from the CTI server of the corresponding member company;
Lt; / RTI >
In the extracting of the related company, at least one related company is extracted by comparing the industry information and the area information of the member company extracted from the member company DB with the industry information and the area information of the advertiser stored in the advertiser DB.
The member company advertisement information is service information to be provided to the customer or corporate information providing method characterized in that the promotional information about the product or service of the member company.
delete A computer-readable recording medium containing a program for executing the method of providing a corporate advertisement according to claim 6.

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