KR101335595B1 - Advertisement Providing System for Moving Picture Oriented Contents Which Is Playing - Google Patents

Abstract

The present invention provides a method and system for processing text information obtained from a video and providing a search result including advertisement content corresponding to the text information. Digitally, you can enjoy movies, news, user-generated videos, and more from a CS video player installed on your computer or from a video player on the web. However, the only model that combines the advertisement for the video was to insert a video banner in the front, middle or end of the fixed banner advertisement or video. The present invention processes the text obtained from the subtitles, translated subtitles, user input tags, etc. obtained from the video, and transmits the names of goods or services included in the text to the advertisement search providing server, and provides the advertisement search. The present invention relates to a method and a system for providing customized advertisement content of a currently played video content, which receives advertisement content from a server and synchronizes with the played video to expose the advertisement content.

Video, ads, ad content, sync

Description

Advertisement Providing System for Moving Picture Oriented Contents Which Is Playing}

1 is a diagram illustrating a method of exposing advertisement content or the like on a conventional CS video player.

2 is a diagram illustrating a method of exposing advertisement content and the like on a CS video player of the present invention.

3 is a diagram illustrating a method of exposing advertisement content and the like on a conventional web player.

4 is a diagram illustrating a method of exposing advertisement content and the like on a web player of the present invention.

FIG. 5 is a diagram illustrating a system for providing advertisement content customized to video contents using text information obtained from a video utilized by the CS video player of the present invention.

6 is a view of the configuration of the text information acquisition module of the present invention.

7 is a view of the configuration of the search target text generation module of the present invention.

8 is a view of the configuration of the advertisement display module of the present invention.

9 is another diagram of a system for providing advertisement content customized to video contents using text information obtained from a video utilized by the CS video player of the present invention.

FIG. 10 is another diagram illustrating a system for providing customized advertisement contents using video information using text information obtained from a video utilizing a CS video player of the present invention in which a comprehensive search providing server is introduced.

FIG. 11 is another diagram illustrating a system for providing advertisement content customized to video contents using text information obtained from a video utilizing a CS video player of the present invention in which a mediation server is introduced.

FIG. 12 is another diagram of a system for providing customized advertisement content using video information using text information obtained from a video utilizing a CS video player of the present invention in which a comprehensive search providing server and an intermediary server are introduced.

FIG. 13 is a diagram illustrating a system for providing advertisement content customized to video contents using text information obtained from a video utilized by a web video player of the present invention.

14 is another diagram of a system for providing advertisement content customized to video contents using text information obtained from a video utilized by a web video player of the present invention.

FIG. 15 is another diagram illustrating a system for providing advertisement content customized to video contents using text information obtained from a video utilizing a web video player of the present invention in which a mediation server is introduced.

FIG. 16 is another diagram illustrating a system for providing advertisement content customized to video contents using text information obtained from a video utilizing a web video player of the present invention in which a comprehensive search providing server is introduced.

17 is another diagram of a system for providing advertisement content-customized advertisement content using text information obtained from a video utilizing a web video player of the present invention in which a comprehensive search providing server and an intermediary server are introduced.

18 is a diagram illustrating a method for providing advertisement content customized to video contents using text information obtained from a video utilized by the CS video player of the present invention.

19 is a diagram illustrating how the search target text generation module of the present invention operates.

20 is a view of how the advertisement display module of the present invention operates.

FIG. 21 is a diagram illustrating a method of providing advertisement content customized advertisement content using text information obtained from a video utilized by the CS video player of the present invention in an intermediary server.

FIG. 22 is a diagram illustrating a method of providing advertisement content customized advertisement content using text information obtained from a video utilized by the CS video player of the present invention in an advertisement search providing server.

FIG. 23 is a diagram illustrating a method of providing advertisement content customized advertisement content using text information obtained from a video utilized by a CS video player of the present invention in an advertisement search providing server receiving a search target text from an intermediary server.

FIG. 24 is a diagram illustrating a method for providing advertisement content customized to video contents using text information obtained from a video utilized by a web video player of the present invention.

FIG. 25 is a diagram illustrating a method of providing a video content customized advertisement content using text information obtained from a video utilized by a web video player of the present invention in a video streaming server providing a video through a web video player.

FIG. 26 is a diagram illustrating a method of providing advertisement content customized advertisement content using text information obtained from a video utilized by a web video player of the present invention in an advertisement search providing server.

FIG. 27 is a diagram illustrating a method of providing advertisement content customized advertisement content using text information obtained from a video utilized by a web video player of the present invention in an advertisement search providing server receiving a search target text from an intermediate server.

<Description of Symbols for Main Parts of Drawings>

100: CS video player 100-1: web video player

200: text information acquisition module 210: caption information acquisition unit

220: translation subtitle information acquisition unit 230: UCC tag containing information acquisition unit

240: speech recognition information acquisition unit 300: search target text generation module

310: search target text preprocessing engine 320: search target text extraction engine

330: search target text DB 400: advertising display module

500: ad search providing server 510: search query acquisition

520: query processing unit 600: mediation server

The present invention relates to a method and a system for providing advertisement content customized for video content being played. More particularly, the present invention processes text information obtained from a video and plays a search result including advertisement content corresponding to the text information. The present invention relates to a method and a system for synchronizing and providing a moving image.

1 is a diagram illustrating a method of exposing advertisement content and the like on a conventional CS video player. The CS video player of the present invention refers to software installed on an OS to play a video file. Examples thereof include a Windows Media Player supplied by Microsoft as of 2006, and a Gom player supplied by Gretek. Windows Media Player is installed on the Windows operating system and includes the ability to play video files in various formats. The conventional method of performing an advertisement in a CS video player is 1) to place a banner or other advertisement in an area other than an area where a video played in the player area is displayed, and 2) to display an advertisement content when opening a video player file. Exposure method, or 3) exposing advertisement contents before, during, or after the video is played.

The CS video player includes a video player 20 for playing the video and a CS video player advertisement unit 21 for supplying or related to the CS video player. It can be seen that the advertisement of the CS video player advertisement unit 21 has nothing to do with the video being played. Subtitles or translated subtitles may appear in the CS video player. In FIG. 1, the subtitle 22 is displayed.

3 is a diagram illustrating a method of exposing advertisement content on a conventional web video player. A web video player is a player used to play a video file on a server and to transfer the played screen to a user's browser by streaming or the like. The web video player is typically connected to a web server and can be run in a web server, and there are many kinds and formats of simple programs (plug-in, active X, Java applet, etc.) installed in a user's browser. ) And the user to watch the video in a manner that the installed simple program and the web server cooperate. A feature of the web video player is that it does not transfer the video file itself to the user's computer, which is an important difference from the CS video player.

The method of performing the advertisement in the web video player may include 1) displaying a banner or other advertisement in a peripheral area of the web video player, 2) exposing advertisement content when accessing the web server, or 3) video. To expose ad content at the beginning of playback, in the middle of playback, or at the end of playback.

The web video player includes a video player 20-1 for playing the video and a web video player advertisement part 21-1 for a person supplying the web video player or a person related thereto. It can be seen that the advertisement of the web video player advertisement unit 21-1 has nothing to do with the video being played. The web video player may display narration, captions, subtitles or translated subtitles associated with the video. 3 shows that subtitle 22-1 is displayed.

The existing advertising methods related to the CS video player and the web video player are mostly irrelevant to the content of the video, and even if at least relevant, they are not related to the content of the specific video section being played. There was a problem that the advertising effect is less because of less relevant. In particular, playing a video to a large number of users on the web consumes considerable computer resources such as a large server and a high-speed network, which is a heavy burden on a company operating a web server. On the other hand, search keyword advertising is an important revenue model such as Google (google.com) and Naver (naver.com) in Korea, and has a reputation for higher advertising effectiveness than any other advertising model on the web. In particular, search keyword advertising programs, such as overture.com and Google's adsense, which are incorporated into yahoo, expose advertiser's advertising content related to search keywords entered by users indirectly or directly, and users click on the exposed advertisement contents. When you do, you are taking the way to charge the advertiser. The search keyword advertising market is booming and has become an important revenue model for Internet companies.

The search keyword advertisement is effective because it connects the user's intention with the advertisement. In other words, it is interpreted that the advertisement has informationality, and that the advertisement is highly consistent with the user's current interests (interests are revealed as input search terms).

Therefore, when the video is played, a banner advertisement or the like that is irrelevant is not exposed, but the search keyword advertising content related to a specific section of the video being played is more exposed to the user. There is an urgent need for the development of a method and a system that can improve the quality of the system. This is especially true for UCC videos (user-generated content, called User Created Contents videos) that require huge server storage and network capacity.

The present invention provides a method and system for processing text information obtained from a video and providing a search result including advertisement content corresponding to the text information. The present invention is described in detail as follows.

The first technical problem to be achieved by the present invention is combined with a video player installed and operated on the user's computer, when the video player plays the video, extracts the text information contained in the video, the advertisement corresponding to the text information The present invention provides a method and system for synchronizing and providing a search result including content with a played video.

The second technical problem to be solved by the present invention is to extract the text information contained in the video when the user's browser accesses the server that plays the video, and obtains the information of the video played on the server, The present invention provides a method and system for synchronizing and providing a search result including a corresponding advertisement content with a played video.

The third technical problem to be achieved by the present invention is to obtain the text information included in the video, mediation server and advertisement search providing server that contributes to providing the search results including the advertising content, the method of operating the mediation server and the search server To show how it works.

The fourth technical problem to be achieved by the present invention is combined with a video player installed and operated on a user's computer, when the video player plays a video, extracts the text information contained in the video, the search word corresponding to the text information The present invention provides a method and system for synchronizing with the played video and providing the same.

The fifth technical problem to be achieved by the present invention is to extract the text information contained in the video when the user's browser accesses a server that plays the video, and obtains the information of the video played on the server, the text information The present invention provides a method and system for synchronizing and providing a search word corresponding to a played video.

The sixth technical problem to be achieved by the present invention is to obtain a text information included in the video, mediation server and ad search providing server contributing to providing a search word, and to provide a method of operating the mediation server and the operation of the search server There is.

The seventh technical problem to be achieved by the present invention is to provide a search word insertion method and a system that can receive a video file and help the user's convenience such as a search word in the video file.

An eighth technical task of the present invention is to provide an interface of a program installed in a user computer that can simultaneously provide search results including the video play information and the advertisement content.

An eighth technical task of the present invention is to provide an interface of a program running on a server that plays a video that can simultaneously provide search results including the video play information and the advertisement content.

In order to achieve the technical problem to be achieved by the present invention, the step of obtaining text information from a video that can be played by the player; Transmitting at least one search target text included in the obtained text information to at least one search providing server capable of providing a search result with respect to the search target text; Receiving a search result from the search providing server; And displaying the received search result while playing the video. The present invention provides a method of providing customized advertisement content for video content using text information obtained from a video including a video.

The video further includes tag information, and the text information may include a method of extracting information from information included in a tag associated with the video.

The video includes user created content (UCC) text for the video, and the obtaining of the text information may include a method of extracting from the UCC text for the video included in the video.

The video further includes caption information, and the obtaining of the text information may include a method of extracting the caption information.

The video is a movie, the movie further includes translated subtitle information, the text information may be obtained including a method of extracting from the translated subtitle information.

The video further includes voice information, and the text information may include a method of extracting from the voice recognition result from the voice information in a text format obtained by using a voice recognition program.

The method may further include processing the obtained text information, wherein the processing of the obtained text information may include extracting a noun from the obtained text information.

The noun may be at least one of a product name, a service name, and a proper noun.

The text information may be obtained by syncing with the playback of the video at a predetermined time unit while playing the video.

The video may be at least one of being played in a streaming manner and being downloaded and played on a user's computer.

Obtaining the text information may be obtained at a time for the entire video, and stored in association with the time information and the obtained text information on a predetermined time basis.

And processing the obtained text information, wherein the processing of the obtained text information includes performing morphological analysis on the obtained text information, and using at least one of a noun and a verb as a result of the morphological analysis. It is good to extract one or more.

The search providing server generates a search result including at least one advertisement content corresponding to the search word by using the search text or the text of at least one word selected from the search target text as the search word transmitted to the search providing server. It is good to be.

The advertisement content may include the search word.

The search providing server may pay for the impression or click of the advertisement content, the price of the advertisement per click or impression of the advertisement content, and the operator of the search providing server when the advertisement content is exposed or clicked. It is preferable to generate at least one or more of the cost information in the advertising content.

The text to be searched to the search providing server may be transmitted at a predetermined time unit.

The search providing server may generate only a search result of advertisement content of at least one advertiser corresponding to the search target text using the search target text transmitted to the search providing server as a search word.

Filtering before displaying the search result received from the search providing server; It is better to include more.

And filtering before displaying the search result received from the search providing server, wherein the filtering comprises: a click-through rate of the advertisement content for each of the advertisement content received from the search providing server, an impression of the advertisement content, or It is preferable to filter by reflecting at least one or more of the advertising price per click and the cost information that the operator of the search providing server can pay for the exposure or click when the advertisement content is exposed or clicked.

If it is not possible to display the advertisement content as a predetermined number as a result of the filtering, displaying the predetermined number by mixing the previous search results and the current search results;

The search providing server may construct a search index capable of generating a search result in the server, and thus may directly generate a search result for the search target text.

The search providing server transmits the search target text to a third server having a search index capable of generating a search result, and retransmits the search result for the search target text received from the third server. It is good to be

Each of the above steps may occur in the player or in the software including the player.

The player is preferably installed and driven on the user's computer.

The player may be temporarily downloaded to a user's computer and run on a browser.

Each of the above steps may occur in a predetermined server that provides the video.

Acquiring the text information is obtained by synchronizing with the reproduction of the video at a predetermined time unit while playing the video, and displaying the received search result while playing the video may be performed by the predetermined time unit. It is better to display different received search results.

The search providing server is a server that provides a search portal service, and the search providing server is at least one corresponding to the search term using at least one or more words selected from a search target text transmitted to the search providing server as a search word. It is good practice to generate search results including non-advertising content.

In order to achieve the technical problem to be achieved by the present invention, the step of obtaining text information from a video that can be played by the player; Transmitting at least one search target text included in the obtained text information to at least one search providing server capable of providing a search result with respect to the search target text; Receiving a search result from the search providing server; And playing the video and transmitting the reproduced video information to a user's computer, and displaying the video frame in units of a predetermined number of frames from among a series of frames constituting the video for playback of the video on the user's computer. Transmitting the video information to the user's computer by any one method selected from among the transmitting methods, and transmitting the video information including the received search result when transmitting the video information to the user's computer. The present invention provides a method of providing customized advertisement contents for video contents using text information obtained from a feature video.

In order to achieve the technical problem to be achieved by the present invention, the step of receiving the text information obtained by the user's computer from the video that can be played by the player from the user's computer; Transmitting at least one search target text included in the obtained text information to at least one search providing server capable of providing a search result with respect to the search target text; Receiving a search result from the search providing server; And transmitting the received search result to the user's computer. The present invention provides a method for providing advertisement content customized to video content using text information obtained from a video.

In order to achieve the technical problem to be achieved by the present invention, a method of reproducing a moving picture and transmitting the reproduced moving picture information to a user's computer and a series of frames constituting the moving picture for the reproduction of the moving picture on the user computer The video service providing server transmits the text information obtained from the video to the video service providing server which transmits the video information to the user's computer in any one of a method of transmitting the video frame by a predetermined number of frames. Receiving from the; Transmitting at least one search target text included in the obtained text information to at least one search providing server capable of providing a search result with respect to the search target text; Receiving a search result from the search providing server; And transmitting the received search result to the video service providing server. The present invention provides a method for providing advertisement content customized to video content using text information obtained from a video.

In order to achieve the technical problem to be achieved by the present invention, the software installed or run on a user's computer including a function of playing a video receives the text information obtained from the video from the computer of the user installed the software step; Performing a search using at least one word or more text included in the obtained text information as a search word; And transmitting the search result generated after performing the search to the user computer, wherein the search result includes at least one advertisement content corresponding to the search word. The following shows how to provide customized advertisement contents.

In order to achieve the technical problem to be achieved by the present invention, a method of reproducing a moving picture and transmitting the reproduced moving picture information to a user's computer and a series of frames constituting the moving picture for the reproduction of the moving picture on the user computer The video service providing server transmits the text information obtained from the video to the video service providing server which transmits the video information to the user's computer in any one of a method of transmitting the video frame by a predetermined number of frames. Receiving from the; Performing a search using at least one word or more text included in the obtained text information as a search word; And transmitting the search result generated after performing the search to the user computer, wherein the search result includes at least one advertisement content corresponding to the search word. This paper presents a method of providing customized advertisement contents using video contents.

In order to achieve the technical problem to be achieved by the present invention, the step of obtaining text information from a video that can be played by the player; Generating a search target keyword by performing a morpheme analysis on the obtained text information; And displaying the search target keyword while playing the video, wherein the search target keyword further includes information for transmitting the search target keyword to a predetermined search providing server. This paper presents a method of providing customized advertisement contents of video contents using text information obtained from a video.

In order to achieve the technical problem to be achieved by the present invention, the step of obtaining text information from a video that can be played by the player; Generating a search target keyword by performing a morpheme analysis on the obtained text information; Displaying the search target keyword while playing the video and transmitting the reproduced video information to a user's computer, wherein the search target keyword can be transmitted to a predetermined search providing server. The present invention provides a method of providing customized advertisement content of video content using text information obtained from a video, which is characterized in that the information is further included.

In order to achieve the technical problem to be achieved by the present invention, the step of obtaining text information from the video in any one unit selected from a predetermined number of frames unit and a predetermined playback time unit of a series of frames constituting a video ; Generating a search target keyword by performing a morpheme analysis on the obtained text information; And inserting the search target keyword into the video of the selected unit; wherein the inserted search target keyword is displayed when the video is played on the user's computer, and the search target keyword is displayed on the search target keyword. The present invention provides a method for providing customized advertisement content of video content using text information obtained from a video, which further includes information that can be transmitted to a predetermined search providing server.

In order to achieve the technical problem to be achieved by the present invention, a video player for playing a video; A text information acquisition module for obtaining text information from the video; A search target text generation module configured to generate at least one search target text included in the obtained text information obtained by the text information acquisition module; A search providing server transmitting the search target text generated by the search target text generation module to at least one search providing server capable of providing a search result with respect to the search target text, and receiving a search result from the search providing server; A communication module with; And an advertisement display module for synchronizing the search result including the received advertisement content with the transmitted video to be displayed to the user before, during, or during the transmission of the played video to the user's computer. The present invention provides a system for providing customized advertisement contents of video contents using text information obtained from a video including a video.

The video further includes tag information, and the method of obtaining text information by the text information acquisition module may include a method of extracting from information included in a tag associated with the video.

The video includes user created content (UCC) text for the video, and the method for obtaining text information by the text information acquisition module includes a method of extracting from UCC text for the video included in the video. It is good to be.

The video further includes caption information, and the text information obtaining module may obtain the text information from the caption information.

The video is a movie, and the movie further includes translated subtitle information, and the method of obtaining text information by the text information acquisition module may include extracting from the translated subtitle information.

The video further includes voice information, and the method of obtaining text information by the text information obtaining module includes a method of extracting from a voice recognition result in a text format obtained by using a voice recognition program from the voice information. It is good.

The search target text generation module may extract the nouns from the obtained text information by processing the obtained text information.

The noun may be at least one of a product name, a service name, and a proper noun.

The text information acquisition module may obtain the text information by syncing with the playback of the video at a predetermined time unit while playing the video.

The method for synchronizing the search result with the video may be synchronized with the reproduction of the search result and the search result generated based on the text information obtained in the predetermined time unit.

The method for acquiring the text information by the text information acquisition module may be to obtain text information for the entire video at once and store the time information and the obtained text information in a predetermined time unit.

The method for processing the obtained text information by the search target text generation module may include performing morphological analysis on the obtained text information and extracting at least one of nouns and verbs as a result of the morphological analysis. It is good to be

The search providing server generates a search result including at least one advertisement content corresponding to the search word by using the search text or the text of at least one word selected from the search target text as the search word transmitted to the search providing server. It is good to be.

The advertisement content may include the search word.

The search providing server may pay for the impression or click of the advertisement content, the price of the advertisement per click or impression of the advertisement content, and the operator of the search providing server when the advertisement content is exposed or clicked. It is preferable to generate at least one or more of the cost information in the advertising content.

Preferably, the communication module with the search providing server transmits the search target text to the search providing server every predetermined time unit.

The search providing server may generate only a search result of advertisement content of at least one advertiser corresponding to the search target text using the search target text transmitted to the search providing server as a search word.

A filtering module configured to perform filtering on the received search result based on a predetermined criterion before displaying the search result received from the search providing server; It is better to include more.

And a filtering module configured to perform filtering on the received search result based on a predetermined criterion before displaying the search result received from the search providing server. The filtering module may further include the filtering module received from the search providing server. CTR per impression of advertisement content per advertisement content, ad unit price per impression or click of the advertisement content, and cost information that an operator of the search providing server can pay for the impression or click when the advertisement content is exposed or clicked. It is preferable to filter based on at least one of the above.

When the advertisement display module cannot display the advertisement content as a predetermined number as a result of the filtering, the advertisement display module may display a predetermined number by mixing the previous search result with the current search result.

The search providing server may construct a search index capable of generating a search result in the server, and thus may directly generate a search result for the search target text.

The search providing server transmits the search target text to a third server having a search index capable of generating a search result, and retransmits the search result for the search target text received from the third server. It is good to be

The method for acquiring the text information by the text information acquiring module may be obtained by synchronizing with the reproduction of the video at a predetermined time unit while playing the video, and transmitting the content while the advertisement display module plays the video. The method of displaying the received search result may be to display different received search results in the predetermined time unit.

The search providing server is a server that provides a search portal service, and the search providing server is at least one corresponding to the search term using at least one or more words selected from a search target text transmitted to the search providing server as a search word. It is good practice to generate search results including non-advertising content.

In order to achieve the technical problem to be achieved by the present invention, a video player for playing a video; A text information acquisition module for obtaining text information from the video; A search target text generation module configured to generate at least one search target text included in the obtained text information obtained by the text information acquisition module; A search providing server transmitting the search target text generated by the search target text generation module to at least one search providing server capable of providing a search result with respect to the search target text, and receiving a search result from the search providing server; A communication module with; And an advertisement display module configured to display the received search result in synchronization with the video when the video is played. The system provides a customized advertisement content providing system using text information obtained from a video.

In order to achieve the technical problem to be achieved by the present invention, a video player for playing a video; A text information acquisition module for obtaining text information from the video; A search target text generation module configured to generate at least one search target text included in the obtained text information through linguistic processing including morphological analysis of the obtained text information obtained by the text information acquisition module; A search word display module that displays at least one or more of the search target texts as a search target keyword while playing the video; And the search target keyword further includes information for transmitting the search target keyword to a predetermined search providing server. Present the system.

In order to achieve the technical problem to be achieved by the present invention, a video player for playing a video; A text information acquisition module for obtaining text information from the video; A search target text generation module for generating at least one search target text included in the obtained text information through natural language processing including morphological analysis for generating a search target keyword by performing morphological analysis on the obtained text information. ; A search target text generation module configured to generate at least one search target text included in the obtained text information through linguistic processing including morphological analysis of the obtained text information obtained by the text information acquisition module; Combine the search target keyword with the transmitted video information by using at least one or more of the search target texts as a search target keyword before, during, or after transmitting the video and transmitting the reproduced video information to a user's computer. And a search word combining module, wherein the search target keyword further includes information for transmitting the search target keyword to a predetermined search providing server. We present a system for providing customized advertisement contents for video contents.

In order to achieve the technical problem to be achieved by the present invention, the text to obtain the text information from the video in any one unit selected from a predetermined number of frame units and a predetermined playback time unit of a series of frames constituting a video An information acquisition module; A search target text generation module configured to generate at least one search target text included in the obtained text information through linguistic processing including morphological analysis of the obtained text information obtained by the text information acquisition module; A search keyword combining module that inserts the search target keyword into the video of the selected unit; Include, but when the video is played on the user's computer, the inserted search target keyword is displayed, and the search target keyword further includes information for transmitting the search target keyword to a preset search providing server. The present invention provides a system for providing customized advertisement content of video content using text information obtained from a video.

In order to achieve the technical problem to be achieved by the present invention, a video display unit for displaying a video for displaying the video to be viewed by viewers to watch; A video playback controller to adjust a preset function related to the playback of the video; And a search result display unit displaying search results received from a search providing server related to at least one of text information included in the video around the video display unit, wherein the search result display unit displays at least the video. The present invention provides a system for providing customized advertisement contents using video information using text information obtained from a video, which can be displayed when playing the search result, and the search result includes search advertisement contents.

In order to achieve the technical problem to be achieved by the present invention, a video display unit for displaying a video for displaying the video to be viewed by viewers to watch; A video playback controller to adjust a preset function related to the playback of the video; And a search word display unit which displays a search target keyword to be transmitted to a search providing server related to at least one of text information included in the video, around the video display unit, wherein the search keyword display unit displays at least the video. It can be displayed when playing, and the search target keyword further includes information for transmitting the search target keyword to a predetermined search providing server. We present a system for providing customized advertisement contents for a video content.

It will be described in more detail below with reference to the drawings.

The present invention may obtain at least one text information included in the video, and at least one or more search target texts included in the obtained text information to provide a search result including advertisement content with respect to the search target text. The search result including the advertisement content is received from the advertisement search providing server 500, and the search result including the advertisement content is received from the advertisement search providing server 500. During the playback of the video, the user receives the search result including the received advertisement content. Include the methods and systems provided to them.

Before describing an embodiment of the present invention, common elements will be described first.

5 shows the configuration of the present invention. Although described with reference to FIG. 5, this common element is of course not used only in the configuration of FIG. 5.

In order to realize the present invention, 1) the text information acquisition module 200 which performs a role of extracting text from a video is required, and the search target text is generated from the text information obtained by the text information acquisition module 200. 2) the search target text generation module 300 is required, and 3) the advertisement search providing server 500 generating the search results including the advertising content for the search target text is required. 4) a video player for playing a video and 5) an advertisement display module 400 for exposing a search result including the advertising content. Each of these detailed configurations and operations will be described.

The text information acquisition module 200 extracts text from a video. The videos handled by the present invention can be broadly divided into media videos such as 1) movie videos, 2) UCC videos, and 3) news.

From the point of view of the present invention, the movie movie includes four text extraction possibilities. The first is caption. The caption information is present in a normal video file, and the caption information includes information on what caption should appear at a specific time zone or at a specific start point. The subtitle information may be embedded in the video, but may also be provided as a separate file. In this latter example, the subtitle file format includes the smi file format. When the notepad or notepad program is opened, the subtitle information includes a lot of subtitle information as follows. For example, the caption file may have the following configuration.

<SYNC Start = 3103038> <P Class = KRCC>

My Starbucks is ready.

<SYNC Start = 3105091> <P Class = KRCC> &nbsp;

In this case, SYNC Start = 3103038 means that there is a metabolism “My Starbucks is ready.” Between 3103038 milliseconds and 3105091 milliseconds. In countries such as the United States, it is mandatory for the hearing impaired to input subtitle information corresponding to audio information of a video medium such as a movie or news. In this case, SYNC Start = 3103038 means "My Starbucks is ready." Between 3103038 milliseconds and 3105091 milliseconds, and if a caption or the like should be displayed for the hearing impaired, the time interval is displayed. This means that what should be shown in is optimal. In Korea, TV news can be viewed as a video on sites operated by broadcasting stations such as www.mbc.co.kr. When such news videos are played by the web video player 100-1, there are dialogue or subtitle information next to them. There are many cases.

Second is the translated subtitle information of the subtitle information, and the translated subtitle information is also configured in the same or equivalent format as the normal subtitle information. The following information is an example from translated subtitles of the movie "The Devil Wears Prada."

<SYNC Start = 2113026> <P Class = KRCC>

Nancy Dmizala's Prada Bag

<SYNC Start = 2115542> <P Class = KRCC> &nbsp;

It can be seen that a lot of subtitle information such as is included. In the above description, SYNC Start = 2113026 indicates that 2113026 milliseconds and 2115542 subtitles “Nancy Dmizala's Prada Bag” should be displayed from the beginning.

Third, voice recognition text information for obtaining sound included in the video through a voice recognition program. As of 2006, speech recognition technology has advanced quite a bit, and it is true that most speeches have been developed to some extent. The degree of speech recognition in the present invention does not need to be perfect (although the degree of completion may be quite low, the object of the present invention can be achieved), which will be described later. The text information acquisition module 200 obtains text information from the speech information using the speech recognition module from the speech information included in the video. The speech recognition module may typically include a speech recognition engine, a speech pattern DB and a dictionary for speech recognition.

Fourth, user created content (UCC) text information recorded by an unspecified number of users or administrators for the movie motion picture. That is, it is common for the movie to be present with tag information in any kind of text that the users record for the movie. The text information acquisition module 200 may obtain only text information excluding a tag name (which may be a meta tag) from the UCC text information. For example, when there is a specific video, when there is UCC text information of "Jungdongjin </ shooting location />", only the text "Jungdongjin" is obtained except the "shooting place" corresponding to the meta tag or tag name. It is preferable. The text information acquisition module 200 obtains only text information called "Jungdongjin".

The subtitle information, the translated subtitle information, and the text information through voice recognition may have a "time" or a "time span". In some cases, a frame or a frame section from a specific frame to a specific frame may be correspondingly stored. In the present specification, for convenience of description, a description will be made of a time or a time interval, but it is a matter of course that the frame or the frame interval are not excluded. On the other hand, since the UCC text information is generally recorded regardless of time or time intervals for the entire video, the concept of time or time intervals may not correspond here.

The concept of time or time interval is important because of the possibility of video playback and synchronization of search results including advertising content. This is because synchronization is not possible in a UCC video where a concept of time or time range is difficult to exist unless the UCC text information has a relationship with a playing time of the video. Therefore, when the text information acquisition module 200 obtains text information, the text information acquisition module 200 may acquire the text information while writing the time or time interval information in parallel with the obtained text information. That is, the text information obtained with a specific time or time interval may correspond to be obtained or stored.

For example,

<SYNC Start = 2113026> <P Class = KRCC>

Nancy Dmizala's Prada Bag

<SYNC Start = 2115542> <P Class = KRCC> &nbsp;

Obtain the time interval information such as SYNC Start = 2113026 and SYNC Start = 2115542 when acquiring “Nancy Dmizala's Prada Bag”, and when saving “Nancy Dmizala's Prada Bag”, SYNC This means that time interval information such as Start = 2113026 and SYNC Start = 2115542 can be stored together.

Media videos such as UCC video and news may include at least one of the four types described above. As of November 2006, UCC videos provided by www.youtube.com may include voice information or UCC text information, and subtitle information or translation subtitle information is not excluded from the UCC video. In addition, media videos such as news, drama, documentary, etc. may be included at least any one or more of the four types described above.

Hereinafter, a method of obtaining the text information from the video by the text information acquisition module 200 will be described in more detail. First, it is easy for a person skilled in the art to obtain text information from the subtitle information and the translated subtitle information (since a subtitle file such as an smi file is opened even in a notepad or a notepad) and thus will not be described in detail.

The method of recognizing a voice through a voice recognition program is also a known technique, and since a great variety of voice recognition solutions are shown at home and abroad, the detailed description is not provided. Unlike text-to-speech (TTX) technology, which converts text to speech, speech recognition technology is relatively less mature. However, in the present invention, even if the maturity of the speech recognition technology is considerably inferior, that is, a significant portion or most of the speech is not recognized, there is almost no problem in carrying out the present invention, which will be described later. That is, according to the method described below, the present invention can be sufficiently implemented even at the current speech recognition technology level.

UCC text information refers to various private records recorded by users or administrators about the video. The storage format is relatively free (user defined field names + private records as field contents), but as web 2.0 spreads, In addition, the UCC text information may be expressed with various standard or non-standard tags. As the tag is appropriate and conforms to a de facto standard or normative standard, it becomes easier to search for a video desired by a specific user among a huge number of videos, and thus, a method of expressing UCC text information incorporating a tag is spreading. Since this is a well-known technical area, further detailed description is omitted. Many UCC text information is often stored in the form of an xml file, and the xml file can be viewed at a word processor level such as notepad or Micorsoft Word (of course, can be viewed in the editor software). Extracting text from textual information is one of the easiest known techniques. Popular sites that obtain UCC tag information and use them for search include flickr.com, a photo search site, and youtube.com, a video search site.

The text information acquisition module 200 includes a subtitle information acquisition unit 210, a translation subtitle information acquisition unit 220, a UCC tag containing information acquisition unit 230 for receiving information included in a tag such as ucc, and voice. It is preferable that any one or more of the recognition information acquisition unit 240 is included.

The voice recognition information acquisition unit 240 outputs the voice acquisition unit 242 for first obtaining voice information from the outside, the voice recognition program unit 244 for recognizing the received voice information, and the recognized voice recognition information as text information. The voice recognition result output unit 246 may be included.

Next, the structure and function of the search target text generation module 300 for generating the search target text from the text information obtained by the text information acquisition module 200 will be described.

There may be various selection processes according to various prerequisites until the text information is obtained from the video and then the search result including the advertisement content is provided through the obtained text information. First, a process of extracting at least one search target text from the obtained text information by the search target text generation module 300 will be described.

The search target text generation module 300 of the present invention includes a search target text preprocessing engine 310, a search target text extraction engine 320, and a search target text DB 330. When preprocessing is required for the obtained text information, the search target text preprocessing engine 310 performs preprocessing (S210), and the search target text extraction engine 320 receives the obtained text information (preprocessed text information). Search for the target text DB (330) (S220) to extract the text string existing in the search target text DB and match (S230), and generate the search target text (S230). S240). In general, the generated search target text is generated by the search target text generation module 300.

The search target text is a text in a form that can be accommodated by a search result providing server including advertisement contents. There are three types of text.

The first is the name of the product or service. It is preferable that the name of the product or service has a form such as a noun or a noun phrase. For example, iPods, notebooks, flower delivery, and the like are examples of these.

Secondly, when the search result providing server including the advertisement content includes a search keyword advertisement (the advertiser registers a specific keyword, and the searcher inputs the keyword or a keyword related to the keyword, the search result including the advertisement content is displayed. Ad formats that run in the way the advertiser's ad content is displayed, such as adwords performed on google.com, and the same way for search keyword advertising performed by overture.com, are also used in naver.com. Search keyword advertisers who are serving search keyword advertisement products. "May be" search advertisement keywords "registered by advertisers. The search advertisement keywords may be variously registered by an advertiser. Examples of the search advertisement keyword may include a brand (trademark) such as "prada", a name of the product or service, various common nouns such as a place name or a person name, a proper noun, and the like. It can be any string you set.

Third is string information such as phrases, clauses, and sentences. Many search portals, such as google.com and naver.com, or search keyword ad agencies such as overture.com, process the input string information and search for their own advertisers, as well as search results containing ad content. It has the ability to provide search results that contain advertising content that matches or is related to an ad keyword. Therefore, in order to provide a search result including advertisement content from the obtained text information, the text to be searched is extracted by processing the text information into a predetermined unit (a sentence or phrase unit).

Next, the function of the subject extracting the search object and the role sharing model with the object interacting with the subject will be described for each of three models for extracting the search object text. The search target text extraction engine 320 is actually responsible for extracting the search target text.

First, a player capable of playing the video may extract the search target text, and the search target text generation module 300 may be coupled to or interlocked with the player. The player is installed on an operating system (OS) such as Windows, such as a window media player or a Gom player, and the CS video player 100 installed and operated on a user computer 10 and There may be a web video player 100-1 that operates on a server on the web, such as on youtube.com. The method for extracting the search target text by the CS video player 100 includes: 1) a method of extracting the search target text by querying the search target text DB for the obtained text information while having a search target text DB therein; 2) a method of extracting a text to be searched by transmitting the acquired text to a predetermined mediation server 600 and processing the obtained text information to the mediation server 600, and receiving the received text from the CS video player 100. And the like.

The search target text DB may include the name of the product or service, or the search keyword. In this case, the intermediary server 600 may have the search target text DB or extract the search target text through a third server having the search target text DB. Prior to querying the search target text DB with the obtained text information, the obtained text information may be preprocessed, wherein the preprocessing is to perform parsing or morphological analysis (including complex noun decomposition). Say. The preprocessing is performed by the search target text preprocessing engine 310.

If the received text is about nouns or noun phrases, it is an easy task to query the search target text DB. (When using a stem analyzer in English, it is simple to treat a plural form of a noun as a singular form.) However, when using a survey such as Korean, it may be necessary to separate the survey through the morphological analysis. In addition, in the case of a verb or the like, extracting a noun related to the verb may be performed through morpheme analysis or the like. (For example, it refers to separating "travel" from "going.") Extracting nouns from the text information obtained through parsing and morphological analysis is well known in natural language processing techniques. Description is omitted. Such preprocessing is performed where the search target text DB is included. That is, when the CS video player 100 has the search target text DB, the search target text (a product, a name of a service, a proper noun, a normal noun, and a search) is obtained from the text information obtained by the CS video player 100. Advertising keywords, etc.) can be extracted, and the same is true of the intermediary server 600 and the third server. In addition, the function performed by the CS video player 100 may be performed by a server operating the web video player 100-1.

Of course, although it is expressed that the CS video player 100 performs the expression such as the search target text extraction, the function does not exclude that any program performed in conjunction with the CS video player 100 performs. That is, the relationship between the module performing the function of acquiring and / or extracting the search target text and the CS video player 100 is 1) when all are included in the same entire program operated by the same operator, and 2) the same operator. 3) a separate program operated by a separate operator or a communication between the two to cooperate with each other (recalling control of the file played by the CS video player 100). And providing information to the module that the player has and obtains from a file controlled by the player. 4) Operated by a separate operator, the module being independent of the CS video player 100. Recognizes only the file played by the CS video player 100 (the file is located within the user computer 10). It is) in some cases independently perform this function. Of course, in the web video player 100-1 method, only 1), 2), and 3) will typically be possible. In the present specification, the function of the module is described as the function of the player for convenience of description, but this is merely an example, and it is natural to include all cases of 1), 2), 3), and 4) of this paragraph. would.

At this time, the problem of the above-mentioned speech recognition will be briefly described. An object of the present invention is to extract the text to be searched with the text information obtained from the video that the user is audio-visual, and to display the search results including the (advertisement) advertising content to the user. When the voice in the video says, "Fashion magazine editor of New York Fifth Avenue wears a Prada bag," the speech recognition function is incomplete, so that "Fashion" is "Person" and "Magazine" is "Narrow". However, assume that "Prada" is normally recognized as "Prada" as a bag. In this case, if "Person" and "Narrow" are not in the search target text DB, "Person" and "Narrow" are This is because if the text to be searched is excluded from the search target text and if at least one of the "prada" and the "bag" exists in the search target text DB, only what is present needs to be treated as the search target text. Even if this misrecognition is not recognized, only the ones in the searched text DB among the recognized processes need to be treated as the searched text. , "Magazine", "Prada", and "Bags" are not required to provide search results that contain advertising content, so the ad content is only displayed for correctly recognized (eg words in the searched text DB). Even if you provide the included search results, it is not at all strange to the user. Even with limited processing of the searched text, the user recognizes only what is exposed to the user, so that the speech recognition rate is perceived as extremely high. An additional advantage is that in this situation it presents the user with search results that include (advertising) advertising content for "Prada" and / or "bag." In some cases, the ad search providing server 500 may not be able to provide a search result including an advertisement content. In this case, the search results including the advertisement contents may be exposed to the user as long as the search results including the advertisement contents are normally obtained, except for the search results including the advertisement contents. In the case of exposure, such a problem is very unlikely to occur, but in the case of exposing a search result including advertisement advertising content, a search word that an advertiser has not registered as a search keyword advertisement may occur. In this case, there may be a method of exposing the search results containing the non-advertising advertising content according to the policy, or a method of exposing only the search results containing the advertising content that is normally obtained.)

The search target text DB may include a name of the product or service or a search advertisement keyword for a search keyword advertisement registered by the advertisers. The generation method and update method of the search target text DB will be described together.

The name of the product or service is a set of goods such as a product dictionary, a service name dictionary, a job name dictionary, a product electronic catalog (with international standards), a service electronic catalog, or a noun dictionary, and the like. name or / and service name) (of course, can be transmitted from an external third party), and the name set of the product or service can be stored in the DB. Of course, the name set of the product or service can be indexed so that the DBMS or search engine can search. The search advertisement keyword set that collects the search advertisement keywords may be a portal that performs the search keyword advertisement (for example, google.com, naver.com, etc.) or a search keyword such as overture.com. It may be generated by receiving from the advertising agency). That is, the server of the person performing the search keyword advertisement and the CS video player 100 communicate with each other periodically or at a predetermined time / condition unit to obtain the search advertisement keyword set from the server of the person performing the search keyword advertisement. The search target text DB may be generated and updated (updated) with the obtained search advertisement keyword set. Of course, the search keyword set may come from a mediation server that performs a mediation function between the CS video player 100 and the advertisement search providing server 500.

If the CS video player 100 does not have the search target text DB or if the search target text DB is not rich enough to perform its function (a significant amount of text information has been obtained, The third method described above may be applied when a search target text cannot be generated). The third method transmits string information such as phrases, clauses, and sentences to a plurality of search portals such as google.com, naver.com, or a search keyword advertisement agency such as overture.com. Agencies analyze the strings (including arbitrary analysis such as syntax analysis, stemming, etc.), most portals accept textual input in any form of sentence, phrase, or phrase, and from which advertising content The search result text may be generated, and the search result including the search target text and / or the advertisement content corresponding to the search text may be transmitted to the CS video player 100. Can give When only the search target text is transmitted, the CS video player 100 may transmit the search result to the advertisement search providing server 500 again to receive a search result including the advertisement content, and the search result including the advertisement content may be When sent, you can display it to the user. Of course, the mediation server 600 may be mediated between the CS video player 100 and the search portal or the search keyword advertisement agency server. Since the CS video player 100 and the search portal or the search keyword advertisement agency server perform and exchange information and respective functions will be apparent to those skilled in the art in the case of introducing the intermediary server 600, the detailed description will be provided. Omit.

A description will be given of a method for the CS video player 100 to transmit the search target text to at least one advertisement search providing server 500 capable of providing a search result including the advertisement content. When the text information is obtained from the video, when the text information is obtained through 1) subtitles (captions) or 2) translated subtitles and / or 3) voice recognition, unlike the UCC tag, the text information may be temporally reproduced. Continue to be obtained. For this reason, the CS video player 100 may be configured to 1) a preset time and / or 2) a predetermined number of search target text units (for example, do not transmit a new search target text until three or more). The search target text may be transmitted to the advertisement search providing server 500. On the other hand, when obtained from the UCC tag information, the temporal reproduction of the video and the acquisition of the text information from the UCC tag information are independent (ie, independent of each other, that is, with the text information obtained from a specific section of the video and the UCC tag). Is irrelevant), extracting the search target text from the text information obtained from the UCC tag and transmitting the search target text to the advertisement search providing server 500 may be performed independently of the replay of a specific section of the video. Preferably the extraction of the search target text in the manner of 1), 2), and / or 3) is insufficient for a predetermined number of times in the start section of the video, the section in which the video ends, and / or the video playback process. In the section where the video is played, there may be a place where it is difficult to extract text because there is almost no audio or subtitle in a certain section, and as a result, there may be a section where the extraction of the search target text is less. It may be preferable to transmit the search target text obtained from the UCC tag to the advertisement search providing server 500.

Next, the advertisement search providing server 500 which generates a search result including the advertisement advertisement content for the search target text will be described. In one embodiment, the advertisement search providing server 500 obtains a search word that is received from the outside, and the search word processing unit 520 processes the search word obtained by the search word acquisition unit 510. Advertisement search engine unit 550 performs a search using a search word obtained by the search word acquisition unit 510 or a search word processed by the search word processing unit 520, and a search result transmission unit 570 transmitting a search result. It may include. Although the search word processing unit 520 may be optional, it is more preferable to exist. In particular, in the present invention, when processing is required for the search target text generated by the search target text generation module 300, it is even more so. This is because a search keyword advertisement itself included in the advertisement search providing server 500 and a phrase input by a user are often different from each other. This is the search target text generated by the search target text generation module 300 of the present invention. The same is true for. The advertisement search engine unit 550 may be an advertisement search unit 552 which directly performs a search, an advertisement search index 554 or an advertisement content DB that is to be queried by the advertisement search unit 552 by a search query. It may further include (556). In this case, when searching by a search engine method, a method of finding the existence and location of specific advertisement content on the advertisement content DB 556 through the advertisement search index 554 is taken. On the other hand, a method of directly querying the advertisement content DB 556 by a DB query using a DBMS (Database Management System) or the like may be introduced. One or more specific fields may be indexed. In this case, the advertisement content DB 556 may be logically present inside the advertisement search providing server 500 but outside of the advertisement search engine 550. In addition, the advertisement search providing server 500 may further include an advertisement evaluator 560 that evaluates each advertisement or each advertisement content. How the advertisement evaluator 560 evaluates an advertisement is one embodiment of an advertisement evaluation method for "Prada" and "bag".

When the search result transmitter 570 transmits the search target text to at least one advertisement search providing server 500 that can provide a search result including advertisement content, the advertisement search providing server 500 receives the received text. A search is performed on the searched text to generate a search result including the advertisement content. In this case, the search result including the advertisement content generated by the advertisement search providing server 500 does not exclude the search result including the non-advertising advertisement content, but more preferably the search result including the advertisement advertisement content. The search result including the advertising content may be search keyword advertising content of an advertiser corresponding to a search keyword registered by the advertiser. The search keyword advertisement content of the advertiser may be in the same text as AdWord of google.com, but may be a non-text image advertisement (non-text advertisement such as a banner, a video, or a Flash file). This is because, when the advertiser associates the search keyword with the non-text type advertisement content, the non-text type advertisement content corresponding to the search keyword can be extracted.

In the above example, when "Prada" and "bag" are transmitted to the advertisement search providing server 500, the advertisement search providing server 500 includes the advertising advertising content for the "Prada" and the "bag". Generated search results. In general, the search result including the advertisement advertising content may be the advertisement content of the advertiser with the prepaid payment terms for the “prada” and the “bag”. When a searcher enters the word "prada" or "bag" as a search term, the advertiser is exposed to the advertisement content such as the exposure of the advertisement content or the advertisement content of the advertisement by the searcher such as a click after the impression. Search keyword advertisements are made in such a way as to pay for the exposure of the specific website or web page being linked.

In this case, the following four problems may occur from the viewpoint of the advertisement search providing server 500. First, the search results including the advertising content of the advertisement search providing server 500 may be at least two. In this case, whether to transmit everything to the CS video player 100 or only a specific number is transmitted to the CS video player 100. That is, the problem is related to the number of advertisement contents transmitted. Second, when it is necessary to provide search results including advertisement contents for the "Prada" and "bags" at the same time, how much to provide the search results containing the advertisement contents for. In other words, it is a matter of distribution to a plurality of requests. In more detail, when a search result providing request including advertisement contents for the "Prada" and the "bag" is requested from the CS video player 100 at the same time (or at the same time within a preset time zone), When a search result including advertising content is replaced in the CS video player 100 because it may be a real-time replacement but may be replaced at a minimum predetermined time interval), 1) Determine whether to provide search results with advertising content, and 2) how many search results containing advertising content for each.

Methods for solving the first and second problems are exemplary and may be as follows. First, the number of search results including the advertisement content requested by the CS video player 100 is set as a limit condition so as not to exceed the limit condition. Of course, the advertisement search providing server 500 may transmit the number of search results including the predetermined advertisement content in its usual manner without considering the limitation condition, and the CS video player 100 may enter its position. The number of exposures to the user of the search result including the advertisement content transmitted from the user may be adjusted.

The advertisement search providing server 500 may be configured to 1) at least one advertisement price and / or click price of the advertisement contents of at least one advertiser, for each of the searched texts, and 2) to compare the impressions when the advertisement contents are exposed. Clickthrough rate, etc. Therefore, in the position of the advertisement search providing server 500, a method of increasing the maximum advertising revenue will be in the order of higher advertising price if only 1) is applied, and each advertiser if 1) and 2) are applied simultaneously. Advertisement price per click * CTR will be an estimate of the cost of spending when you pay for an ad. Therefore, the advertisement search providing server 500 calculates an expected value of the advertisement cost for each search advertisement keyword with respect to at least one or more searched texts that are transmitted, and 1) each search advertisement keyword for each position having the high expected value. For example, 2) a search result including advertisement content for two or more search advertisement keywords may be mixed to generate a search result including advertisement content to be transmitted to the CS video player 100. Of course, when transmitting the advertising content of each advertiser to the CS video player 100, the information about the advertising unit price of each advertising content and / or click-through rate of each of the advertising content is transmitted together, and the CS video player 100 May determine whether to expose each advertisement content, an exposure rank, an exposure time, and the like, and expose the advertisement content to the user.

An embodiment of the above process is shown in FIG. The search target text is received from the mediation server 600 (CS video player 100) (S610), the search target text is processed (S620), and the advertisement search is performed on the processed search target text (S630). ), The advertisement content of the advertisement search result is evaluated (S640), ranking information is assigned to the evaluated advertisement content, and the advertisement content may be transmitted to the mediation server 600 (CS video player 100) (S650). In this case, the processing of the search target text may be omitted. The processing of the search object means that if the search target text is not a noun such as a product or service name or any other character string that can be easily accommodated by the ad search server, 1) the ad search server can easily accept the text. 2) a search string may be replaced with a string having a high relevance, although it may not be included or matched with the search target text, but may be replaced with a relevant string. In one embodiment of the processing, if the word "expected to be very hot today" is obtained as the searched text, the text "very hot" is processed in this sentence, and the processed ice cream or the like is processed. For example, generating text. The specific processing of such a keyword can be employed in a large number of research results of natural language processing.

For example, it is as follows. The searched text / search advertisement keywords are "prada" and "bag". This is an exemplary model, it will be readily applicable to those skilled in the art when the number is different from the present example.

Searched text / search ad keywords Advertiser Ad unit price (USD) % CTR Expected Value (USD) Prada A 5 20 1.0 Prada B 4 10 0.4 Prada C 3 40 1.2 Prada D 2 15 0.3 bag E 3 30 0.6 bag F 2 20 0.4 bag G One 30 0.3 bag H 0.5 20 0.1 Prada bags I 10 10 1.0 Prada bags J 7 20 1.4 Prada bags K 5 20 1.0 Prada bags L 3 25 0.75

In the above case, when the search target text / search advertisement keyword is "Prada", it is most desirable to first expose the advertisement content of advertiser C having high expectation value. If you need to expose two, C and A might be the right choice. Of course, if the advertisement price is to be exposed first according to the advertisement exposure policy of the advertisement search providing server 500, A, B, C, D will be exposed in order.

If you have a mixture of Prada and bags in parallel, and the number is three, it would be reasonable to expose advertisers C, A, and E. In other words, exposing advertising content above advertiser E for "bag" would be a more reasonable choice than exposing B advertising content for "Prada".

If there are advertisers for "Prada bag," it would be desirable to first expose the advertising content of advertiser J when the search target text / search ad keywords are "Prada" and "bag." In this case, when one of the advertisers A, I, and K that has the same expected value should be included, an internally selected policy (I and K, which typically match two search ad keywords, is preferable. May be one policy), or cyclic exposure.

Of course, in this case, the CS video player 100 determines whether or not the exposure is provided, provides the searched text / search advertisement keyword to two or more advertisement search providing servers 500, and includes a search result including advertisement content. If the advertising share (share) in accordance with the impression or click on the search results containing the exposed advertising content, and each ad search providing server 500 has a different revenue share ratio, the CS video player (100) ) May select to expose the advertisement of the advertiser with the highest expected value based on the CS video player 100 considering the revenue sharing ratio in the above example. That is, as described above, the CS video player 100 does not display all of the advertisement content before exposure of the received advertisement content, but filters only the advertisement content that has passed filtering by filtering according to a predetermined criterion. I can show you. The filtering criteria may be included in the advertisement display module 400.

The CS video player 100 (the advertisement display module 400 embedded in the CS video player 100 may perform the function) that exposes a search result including the advertisement advertising content is received. Ad content may be exposed to users according to their policies. That is, the present invention includes exposing advertising content based on text information that is available in the played video in the process of playing the video, and thus, when exposing a search result including the advertising content, a predetermined time period (the Playback requires passage of time, which can be a time zone if the passage of time is seen in terms of duration or band). Search results containing advertising content to be exposed due to lack of text availability or other reasons described above. Could be lacking. In this case, the advertisement display module 400 of the CS video player 100 may 1) express a search result including an advertisement content of a previous time zone and a search result including an advertisement content of a current time zone, and 2) How to push the oldest of the search results with the ad content of the previous time zone with the search result containing the ad content generated in the time zone, and 3) the ad content related to the text based on the UCC tag Since is irrelevant, it may be possible to adopt a method of filling a search result including the advertising content that is insufficient with the advertising content related to the text based on the UCC tag.

Of course, the display of the advertisement content as a search result including the received advertisement content was expressed by the CS video player 100 in terms of expression, but the function is performed in conjunction with or linked to the CS video player 100. It does not exclude that the advertisement display module 400 as a program performs. That is, the relationship between the advertisement display module 400 and the CS video player 100 is 1) when all are included in the same entire program operated by the same operator (when combined), and 2) the same operator 3) In case of operating but operating as a separate program (in case of interlocking), 3) In case of cooperative operation with a separate program operated by a separate operator or communication between the two (for example, in case of interworking, the CS video The control of the file played by the player 100 includes the information that the player has and the information obtained from the file controlled by the player is provided to the module.), 4) operated by a separate operator. The module recognizes only the file played by the CS video player 100 independently of the CS video player 100 (the par Is a case of performing the function to be) on its own in the user computer (10). Of course, in the web video player 100-1 method, only 1), 2), and 3) will typically be possible. In the present specification, the function of the module is described as the function of the player for convenience of description, but this is merely an example, and it is natural to include all cases of 1), 2), 3), and 4) of this paragraph. would.

When the summary of the work performed by the advertisement display module 400 is sequentially expressed, the advertisement display module 400 may be arranged in the following flow. First, the advertisement display module 400 obtains the advertisement search result (S310), filters the advertisement search result based on a predetermined criterion such as the number of advertisements, the unit price, and the like, and plays the filtered advertisement search result (S320). In operation S330, the synchronized advertisement search result may be displayed (S340). Of course, S320 of the filtering process may be omitted in some cases.

The text acquisition module, the search target text generation module 300 and the advertisement display module 400 are most preferably performed in the same subject. In particular, the text acquisition module and the search target text generation module 300 are even more so. The operating entity of the advertisement display module 400 and the operating entity of the video player are preferably the same, but may be different. In other cases, the advertisement display module 400 may operate as an application service provider (ASP) form that provides its service to a person who provides at least one video player service. That is, a person who operates the advertisement display module 400 may expose his service to the user by interworking his advertisement display module 400 with a plurality of video players. In this case, it is more preferable that the person supplying the advertisement display module 400 supplies the text acquisition module and the search target text generation module 300 to the ASP. In the above ASP, when the video player is a web video player 100-1, the web video player 100-1 operates on a website or a web server of a specific operator, so that the ASP method is more easily combined. can do.

The above description has been mainly based on the assumption that a video is played on the CS video player 100, but the same is true for a person skilled in the art even when a video is played on the web video player 100-1. That is, the function performed by the CS video player 100 installed and driven in the user computer 10 is the web video player 100 except that the CS video player 100 functions on a personal computer. -1) There will be no intrinsic configuration difference in that the CS video player 100 performs a function as it is on the server (website, web server, etc.). . This will be explained in more detail in the following examples.

Next, the synchronization between the video played in the player and the provision of the advertisement content based on the text information obtained from the video will be described. Subtitle information (including translated subtitle information) or captions that appear when a particular scene of the video is played to induce a user's action on the advertisement content, such as attention to an advertisement content and a click on the advertisement content. It would be desirable to have advertising content associated with the text that makes up the information. Therefore, it will be necessary to synchronize the advertisement content with the caption information or caption information that changes every moment.

Preferably, the synchronization is accomplished in one of three ways.

The first method is characterized by real-time synchronization of the acquisition of text information and the search results including the advertisement contents including the advertisement contents. For the video being played at a specific point in time from the video, text information is obtained from subtitles or captions within a time section (or frame section) to which the specific view belongs, and the search target text is obtained from the obtained text information. The advertisement contents including the advertisement contents obtained by querying at least one advertisement search providing server 500 capable of providing a search result including advertisement contents with respect to the obtained search target text are included. The search result may be displayed on the bottom, left or right side of the player where the video is being played, or at a predetermined position. The method is a method in which the acquisition of the search target text and the display of the search result including the advertisement content in the specific time section (or frame section) are synchronized in real time. The present method differs from the second method described later in that text information can be obtained in real time even by using a voice recognition method instead of a caption or caption.

The second method is to obtain and store text information and a search result including advertisement content including advertisement content, and then display the advertisement content when the obtained text information appears in a subtitle or caption. . With respect to a video played at a specific point in time from the video, text information is obtained from a caption or caption in a section to which the specific view belongs, before the time section (or frame section) to which the specific view belongs, and the obtained text. The advertisement content is included in a manner of obtaining the search target text from the information, and querying at least one advertisement search providing server 500 capable of providing a search result including the advertisement content with respect to the obtained search target text. Acquire and store search results that include advertising content. The stored advertising content is synchronized with the caption or caption information and the advertisement content in accordance with a time point or time period (or frame period) in which caption or caption information related to the text information should appear. In this case, the advertisement content is preferably stored together with the time point or the time section (or frame section). That is, it may be desirable to store the time section (or frame section) information in the form of a meta tag or information that can be recognized by the advertisement display module 400 in the advertisement content. The advertisement content may be displayed on a lower side, left side or right side, or at a predetermined position of the player where the video is being played. The method does not have a large difference between the point in time at which the advertisement content is obtained and the point in time when a specific portion of the video in which a subtitle or caption appears related to the advertisement content is played (the former is slightly later than the latter, preferably 1 to 10 hours). It is preferable that the interval (or frame interval) unit is different from the third method described later.

In the third method, since the caption or caption is in the form of a file, text information in all captions or caption files is processed in units of the time interval based on the time interval (or frame interval) unit information included in the caption or caption. The search result including the advertisement content including the advertisement content corresponding to the text information may be obtained in units of the time interval, and may be stored including the time interval information. In this case, when the video is played, the advertisement display module 400 displays the advertisement content by synchronizing the time section information included in the video played at a specific time point with the time section information included in the advertisement content. I can do it.

Sites that handle so-called UCC videos, such as Youtube.com and pandora.tv, allow users to upload videos as UCC that they have shot or obtained, and then play those uploaded videos through the web video player 100-1. The state does service. The UCC video is relatively short, unlike a movie. Therefore, the following method may be applied to the above UCC video.

First, when text is obtained through voice recognition, 1) the advertisement display module 400 provides the advertisement content in synchronization with the played UCC video as in the movie, and 2) the method of the present invention. A method of displaying advertisement content based on the search keyword advertisement obtained at the start of the playback of the UCC video or when the playback of the UCC video is finished may be performed independently of the played UCC video. In particular, when the UCC video is finished, the advertisement content may be collected and displayed.

Second, when acquiring text information included in the UCC tag included in the UCC video and displaying the advertisement content based on the text information included in the UCC tag, the advertisement content is different from the played UCC video. Independently, a method of displaying 1) at the start of playback of the UCC video, 2) during playback, or 3) at the end of playback of the UCC video may be implemented. In particular, when the UCC video is finished, the advertisement content may be collected and displayed.

The method is most suitable for text subtitles or caption files, but a voice recognition method may also be applied. For this, a step (S210) of preprocessing a video to be played by the player should be taken. The preprocessing plays the video file, obtains text information from the voice information from the voice information of the played video, and 1) the text information itself, 2) retrieves from the text information based on the obtained text information. Obtaining a target text and then storing at least one selected from the search target text and 3) a search result including the advertisement content including the advertisement content as the search target text according to the play time section information of the video. You can take The 1) the text information itself obtained by the player, 2) the search target text is obtained from the text information, and then the search target text or 3) a search including the advertisement content including the advertisement content as the search target text. The results may be selected from any one of the above-described methods, and as a result, the user may display advertisement contents synchronized with the video.

The preprocessing of the video may in particular preprocess the video file itself, wherein the preprocessed 1) the text information itself, 2) the search target text is obtained from the text information and then the search target text and 3 The search target text may include a search result including the advertisement content including the advertisement content. In addition, when the video is played on the server by the web video player 100-1, the preprocessing of the video is transmitted to the user by the web video player 100-1 by streaming and playing the video. Pre-processed 1) the text information itself, 2) the search target text is obtained from the text information, and then the search target text and 3) the advertisement content as the search target text. Search results including content should be stored in association with the video file.

Next, the present invention will be described in more detail with reference to preferred embodiments. Once again, common elements are first summarized before describing embodiments of the present invention. In order to realize the present invention, 1) the text information acquisition module 200 which performs a role of extracting text from a video is required, and the search target text is generated from the text information obtained by the text information acquisition module 200. 2) the search target text generation module 300 is required, and 3) the advertisement search providing server 500 generating the search results including the advertising content for the search target text is required. 4) a video player for playing a video and 5) an advertisement display module 400 for exposing a search result including the advertising content.

Various embodiments may occur according to who, how, and when the above 1) to 3) are performed, and whether the 4) to 5) are the CS method, the web method, or whether the operating agents are the same. Since the relationship in terms of the subject of 4) and 5) has been described above, no special explanation is given except in special cases. Since the functions performed by each module, such as the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400, have been described above, the present embodiment will be described in detail. The description focuses on the overall composition and the scope of the modules included in each component.

5 is a system configuration related to an embodiment in which the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 are embedded in a CS video player 100. to be. In this case, the CS video player 100 obtains text information, generates search target text information, communicates with the advertisement search providing server 500, and advertises the advertisement content obtained from the advertisement search providing server 500. An exemplary configuration of the present invention, which is displayed by the display module 400, is shown. 18 is a flowchart illustrating an information processing centering on the CS video player 100 in the system of FIG. 5.

The advertisement search providing server 500 does not perform a service such as a search portal by itself (overture.com, overture.co.kr, etc.) of a search advertising agency, but provides an advertisement search result for another website. Is a server of a company that is acting as an advertisement. Of course, the advertisement search providing server 500 may be a server providing comprehensive search results such as google.com or naver.com. In this case, when the CS video player 100 and the server providing comprehensive search results such as google.com or naver.com communicate with each other to limit the provision of non-advertising search results, the search advertising agency The server's servers can be equivalent to the role of the server, and the operators of the server that provide comprehensive search results such as google.com and naver.com are typically search ad agencies or affiliated. The contents of this paragraph may correspond to all of the above-described or later-described advertisement search providing server 500, and in order to avoid unnecessary duplication, the description below describes the advertisement search providing server 500 in the following description. The description is omitted.

An embodiment of the operation of the advertisement search providing server 500 is well illustrated in FIG. 22. The advertisement search providing server 500 receives the search target text from the video player (S510), processes the search target text (S520), performs an advertisement search with the processed search target text (S530), and The advertisement content of the advertisement search result is transmitted to the video play (S540). In this case, the processing of the search target text may be omitted. The processing of the search target has been described above.

The advantage of the system configuration shown in Figure 5 is that all the functions are integrated in the CS video player 100, so that the person supplying the CS video player 100 for free or free of charge the text information acquisition module 200, Since it is possible to organically integrate necessary functions such as the search target text generation module 300 and the advertisement display module 400, the efficiency and the integration are excellent.

9 is not embedded in the CS video player 100, the CS video player 100, the text information acquisition module 200, the search target text generation module 300, the advertisement display module 400 It is a system configuration regarding an embodiment interlocking in an equal relationship with each other. In this case, the CS video player 100 and the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 may be the same person, but different subjects. Can be. Among other subjects, the mediation server 600, the advertisement search result providing server, or a server operating a third ASP service. This model has the advantage of increasing the possibility that several operators can partner with multiple video player operators.

10 illustrates that the CS video player 100, the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 are embedded in or embedded in the CS video player 100. Although not integrated, the advertisement search providing server 500 is a comprehensive search providing server 590 such as a portal (naver.com or yahoo.com, etc.), so that the comprehensive search providing server 590 is non- It is a system configuration regarding the case where the advertisement search providing server 591 and the advertisement search providing server 500 are included. The non-advertisement search providing server 591 is a search term acquisition unit 592 that accepts a search term, a search engine unit 593 performing a search, a search term processing unit 581 processing a search term, and a search result that transmits the search result. The search engine unit 593 may be configured to include a transmission unit 582. The search engine unit 593 may be a searcher 594 that actually performs a search on the non-advertising search index 596, and the non-advertising content 598. It may include. The relationship between the present invention and the non-advertising search providing server 591 is meaningful when providing non-advertising content other than advertisement content in relation to the CS video player 100 or the web video player 100-1. have. That is, the non-advertising search providing server 591 generates a non-advertising search result, transmits the non-advertising search result to the CS video player 100 or the web video player 100-1, and sends the CS. The video player 100 or the web video player 100-1 displays the received non-advertising search result when the CS video player 100 or the web video player 100-1 plays the video. It can also be synchronized with the video being played.

The advertisement search providing server 500 may be in the comprehensive search providing server 590 itself, but may be in the form of an ASP function of a server of an external search advertisement agency (for example, a server such as overture.com), or It may be one of renting a server of a search advertising agency or providing a search result of an advertisement by communicating with a server of the search advertising agency. This configuration is equally applicable to the comprehensive search providing server 590 to be described later, and redundant description will be omitted to avoid repetition.

In the interlocking operation, each of the CS video player 100, the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 may be the same person. It may be another subject. That is, different persons may operate the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400, respectively. Each of these modules will be irrelevant to which operator intervenes from the user's point of view as long as smooth communication with the other module is performed. The other subject may be the mediation server 600, the advertisement search result providing server, a search advertisement agency server, or a server running a third ASP service. The contents described in this paragraph are generally applied to the CS video player 100, the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400. Since it can be applied to all the system to be described, and may be applied to all the systems described below, the description thereof will be omitted to avoid duplication. The content of this paragraph is of course applied when the web video player 100-1 is replaced in place of the CS video player 100. In the case of the web video player 100-1, the web video player 100-1 may be better applied due to the interoperability of the web. Therefore, the contents of this paragraph are also omitted for the web video player 100-1 in order to avoid duplication of explanation.

11 illustrates an embodiment of a model in which the CS video player 100 and the mediation server 600 share a role. In this figure, the mediation server 600 shares only the functions of the text information acquisition module 200 and the search target text generation module 300, and the advertisement display module 400 is the CS video player 100. Shows the configuration being performed. In order for the mediation server 600 to perform the function of the text information acquisition module 200, the mediation server may include the video itself or the caption file of the video or the translated caption file of the video, or the UCC tag of the video. It should be obvious to those skilled in the art that it should be assumed to be transmitted to 600). In FIG. 11, although the advertisement display module 400 is not managed by the mediation server 600, the advertisement display module 400 may also have a configuration managed by the mediation server 600. Will do. Furthermore, unlike the configuration of FIG. 11, the mediation server 600 does not perform the function of the text information acquisition module 200, but performs only the functions of the search target text generation module 300 and the advertisement display module 400. Could be In addition, a model in which the mediation server 600 may perform only the function of the advertisement display module 400 may be possible. In this case, the mediation server 600 arrives at the CS video player 100. You will be able to focus on your role in effectively displaying. It will be apparent that the role of the mediation server 600 described in this paragraph may be applied to the role of the mediation server 600 in other configurations of the present specification and drawings. Therefore, in order to avoid duplication of description, the description of the role of the mediation server 600 described in this paragraph will be omitted.

The flow of functions performed by the mediation server 600 may be as follows. The mediation server 600 is the text information acquisition module 200 included in the mediation server 600 obtains the text information from the video player (S410), the search target text generation module 300 from the text information In this manner, the search target text is obtained (S420), the search target text is transmitted to the advertisement search providing server 500 (S430), and the advertisement content is received from the advertisement search providing server 500 (S440). ), And transmits the received advertisement content to the video player (S450).

12 illustrates a system configuration in which the mediation server 600 and the comprehensive search providing server 590 relate to each other, and the mediation server 600 and the comprehensive search providing server 590 have been described in the above description. It is omitted in this paragraph.

13 to 17 are related to the system configuration regarding the case where the web video player 100-1 is introduced in place of the CS video player 100. The overall configuration is that the web video player 100-1 is replaced in place of the CS video player 100 and a video streaming server 700 for playing the video and transmitting it to the user computer 10 has been introduced. Except for the point, it corresponds to FIGS. 5, 9 to 12 in 1: 1. In order for a video played on a server on the web to be delivered to a user, a web server for playing the video is required, and the played video is transmitted to the user computer 10, and the transferred video is displayed through a browser. The steps must be taken. Therefore, the CS video player 100 is not installed in the user computer 10, but a browser must be installed, and a server (video streaming server 700, etc.) for playing a video is essentially required. Of course, a browser installation program (Active X, Java Applet, Plugin program, etc.) may be installed in the user computer 10 or the browser of the user computer 10. Subsequently, each of them will be briefly described, but overlapping descriptions of the above-described FIGS. 5, 9 and 12 will be omitted. (Of course, the web video player 100-1 is replaced by the CS video player 100.) It will be natural to go in.)

FIG. 13 illustrates a video player module (web video player 100-1 module) in the video streaming server 700, the text information acquisition module 200, and the search in the web video player 100-1 module. The target text generation module 300 and the advertisement display module 400 are system configurations related to an exemplary embodiment having a built-in configuration. In this case, the video web video player 100-1 module obtains text information, generates search target text information, communicates with the advertisement search providing server 500, and obtains from the advertisement search providing server 500. An exemplary configuration of the present invention is characterized by displaying the advertisement content by the advertisement display module 400. FIG. 24 discloses an information processing flowchart centering on the web video player 100-1 in the system of FIG. Since the video streaming server 700 typically includes a plurality of videos, the video streaming server 700 generally includes a video DB 710. In addition, the communication module 350 may be included in the web video player 100-1 module or may be external to the web video player 100-1. Since the description of the advertisement search providing server 500 has been sufficiently made in the description of FIG. 5, the description thereof will be omitted.

An example of an operation sequence of the video streaming server 700 in the case of FIG. 13 and the like is well illustrated in FIG. 24. The video streaming server 700 obtains text information from a video played by the web video player 100-1 through the text information acquisition module 200 (S710), and the search target text generation module 300. Generate and obtain a search target text through (S720), transmit the search target text to an advertisement search providing server 500 (S730), and receive advertisement content from the advertisement search providing server 500 (S740). During the playback of the video, the received advertisement content is displayed in synchronization with the playback of the video around the web video player 100-1 (S750).

FIG. 14 illustrates that the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 exist outside the web video player 100-1 module. The present invention relates to an embodiment having an interlocking configuration. The configuration in the case of interlocking has been sufficiently described in the description of FIG. 9, and therefore it will be omitted in this paragraph.

However, in the configuration illustrated in FIG. 14, the video streaming server 700 and the advertisement search providing server 500 may be performed by the same subject. In other words, a large portal such as naver.com, yahoo.com, etc. may stream videos and show them internally, but the advertisement search providing server 500 may operate by itself. That is, the subject who plays the video with the video player and the subject who operates the advertisement search providing server 500 do not necessarily need to be different subjects, and this relationship is related to the supplier of the CS video player 100 and the advertisement search. The same may be true for the operating entity of the providing server 500.

15 illustrates an embodiment of a model in which the video streaming server 700 and the mediation server 600 share a role. Since the description of this model is based on the description of FIG. 11, it is omitted in this paragraph. An embodiment of how the mediation server 600 works with the video streaming server 700 is well illustrated in FIG. 25. The mediation server 600 obtains text information from the web server playing the video through the text information acquisition module 200 (S810), and generates a search target text through the search target text generation module 300. And obtain (S820), transmit the search target text to the advertisement search providing server 500 (S830), receive advertisement content from the annoying advertisement search providing server 500 (S840), and receive the received advertisement content. To transmit to the web server (S850).

FIG. 16 relates to a system configuration related to the comprehensive search providing server 590. The mediation server 600 and the comprehensive search providing server 590 have been sufficiently described in the description of FIG. 10 described above. Omit. An exemplary embodiment of how the advertisement search providing server 500 within the comprehensive search providing server 590 to the comprehensive search providing server 590 operates with the video streaming server 700 is well illustrated in FIG. 26. have. The advertisement search providing server 500 receives a search target text from a web server that plays the video (S910), processes the search target text (S920), and performs an advertisement search with the processed search target text. In operation S 940, the advertisement content of the advertisement search result is transmitted to the web server. In this case, the machining process may be omitted and one embodiment of the machining is as described above.

17 illustrates a system configuration in which the mediation server 600 and the comprehensive search providing server 590 are related, and the mediation server 600 and the comprehensive search providing server 590 are fully described in the foregoing description. Are omitted in this paragraph. The advertisement search providing server 500 in the comprehensive search providing server 590 or the comprehensive search providing server 590 evaluates the advertisement content as a search result, and evaluates the evaluated advertisement content in the video streaming server 700. And / or one embodiment of a method of transmitting to the intermediate server 600 is well illustrated in FIG. 27. The advertisement search providing server 500 receives the search target text from the mediation server 600 communicating with the web server (from the web server) (S1010), processes the search target text (S1020), and the processed text. The advertisement search is performed with the searched text (S1030), the advertisement content of the advertisement search result is evaluated (S1040), rank information is assigned to the evaluated advertisement content, and the advertisement content is transmitted to the mediation server 600 ( S1050). Processing of the searched text and evaluation of the advertisement content are as described above.

Hereinafter, the present invention will be described with reference to the embodiments, but this embodiment is for some models in which the present invention is implemented, and the present invention is not limited by the following examples.

&Lt; Example 1 >

In the first embodiment, it is the most basic model. In this embodiment, the system configuration is well illustrated in FIG. 5, and the flowchart is disclosed in FIG. 18.

 The text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 are integrally coupled to the CS video player 100. The text information acquisition module 200 obtains text from a video (S110), and the searched text generation module 300 generates a search target text from the obtained text (S120), and generates the search target text. To the search result providing server including the advertising content (S130), the search result providing server containing the advertising content transmits the advertiser's advertising content to the CS video player 100, the CS video player ( 100 receives the advertisement content (S140), and the advertisement display module 400 integrated in the CS video player 100 displays the advertisement content at a predetermined position in accordance with the playback of the video (S150). ). The functions performed by the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 are performed by each module described above under various situations and environmental conditions described above. Of course, any one or more of them can be performed. In this embodiment, the system configuration is well illustrated in FIG. 5, and a flowchart thereof is disclosed in FIG. 18.

The advertisement search providing server 500 includes a server providing a search portal service, such as a server running google.com, and a search advertisement agency server operated by a person running a search advertisement, such as overture.com.

The position where the advertisement content is displayed is preferably in the form of a web page. In addition, the measurement module for measuring the impressions and / or clicks on the advertising content may be further included. Of course, when there is a contract between the operator of the CS video player 100 (including a manufacturer and / or a distribution / sales entity) and an operator of the advertisement search providing server 500, the advertisement content is recognized by the user. Although it is impossible to do this, it is common to include various kinds of information for allocating advertising expenses. The information for the distribution of the advertising costs may include a unique number of the operator of the CS video player 100 and / or a unique number of the operator of the advertisement search providing server 500, the unique number of the advertising content itself It may be included. In this case, when the user clicks on the advertisement content, the advertisement content unique number, the fact that the click has occurred, the click time and the unique information of the operator of the CS video player 100 may be displayed. Since it is transmitted to (500), the advertisement search providing server 500 knows when the advertisement content is clicked through the operator of the CS video player 100, this fact is to be the basis of the distribution / settlement of advertising costs do.

Since the text information acquisition module 200, the search target text generation module 300, and the advertisement display module 400 are organically integrated in the CS video player 100, the CS video player 100 may be integrated into the CS video player 100. ) Can provide a lot of advertising revenue to the user.

<Example 2>

The present embodiment is the same as that of the first embodiment except that the advertisement display module 400 is operated by the advertisement search providing server 500 in the first embodiment. The advertisement search providing server 500 includes a server providing a search portal service, such as a server running google.com, and a search advertisement agency server operated by a person running a search advertisement, such as overture.com. That is, the CS video player 100 rents a space for displaying the advertisement content to an operator or a search advertisement agent of the advertisement search providing server 500 and fills the advertisement content in the rented space. The operator of the search providing server 500 or the search advertisement agent is to be. In this case, the advertisement display module 400 is actually managed by an operator or a search advertisement agent of the advertisement search providing server 500.

<Example 3>

This embodiment is the same as the first embodiment except that the third mediation server 600 performs the function performed by the search target text generation module 300 in the first embodiment. That is, the CS video player 100 obtains text information from the video, transmits the obtained text information to the third mediation server 600, and the search of the third mediation server 600. The target text generation module 300 processes the obtained text information to transmit the CS video player 100, and the CS video player 100 transmits the obtained search target text to the search server and includes advertisement content. As the search result, the advertisement contents of the advertisers are received and displayed to the user.

<Example 4>

In the third embodiment, in the third embodiment, the third mediation server 600 generates the search target text, and then transmits the search target text to the search server, and the search includes the advertisement content from the search server. It is the same as the first embodiment except for receiving a result and transmitting the search result including the obtained advertisement content to the CS video player 100.

<Example 5>

The fifth embodiment is the same as the third embodiment except that the intermediary server 600 operates the advertisement display module 400 in the third embodiment.

<Example 6>

The sixth embodiment is the same as the fourth embodiment except that the mediation server 600 operates the advertisement display module 400 in the fourth embodiment.

&Lt; Example 7 >

The present embodiment is characterized in that the advertisement search providing server 500 performs a function performed by the search target text generation module 300 in the first embodiment. In the present embodiment, the CS video player 100 obtains text information from the video, transmits the obtained text information to the advertisement search providing server 500, and the search of the advertisement search providing server 500. The target text generation module 300 generates the search target text by processing the obtained text information, generates a search result including the advertisement content based on the search target text, and generates the search result as the search result including the advertisement content. The advertiser's advertisement content is transmitted to the CS video player 100, and the CS video player 100 displays the received advertisement content to the user.

&Lt; Example 8 >

The present embodiment integrates the features of the seventh embodiment and the features of the second embodiment, and the advertisement search providing server 500 performs a function performed by the search target text generation module 300, and the advertisement The display module 400 may be operated by the advertisement search providing server 500. In this case, the CS video player 100 has a function of obtaining text information from the video and transmitting the obtained text information to the advertisement search providing server 500.

&Lt; Example 9 >

According to the ninth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the first embodiment. Except for the same configuration and the same operation as each of the first embodiment.

&Lt; Example 10 >

In the tenth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the second embodiment. Except for having the same configuration and operation manner as that of the respective second embodiment.

<Example 11>

In the eleventh embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the third embodiment. Except that it has the same configuration and operation manner as each of the third embodiment.

&Lt; Example 12 >

According to the twelfth embodiment of the present invention, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the fourth embodiment. Except that it has the same configuration and the same operation manner as each of the fourth embodiment.

&Lt; Example 13 >

In the thirteenth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the fifth embodiment. Except for the same configuration and the same operation as each of the fifth embodiment.

&Lt; Example 14 >

In the sixteenth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the sixth embodiment. Except for the same configuration as the sixth embodiment and the same operation manner.

&Lt; Example 15 >

According to the fifteenth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the seventh embodiment. Except for the same configuration as the seventh embodiment and the same operation manner.

&Lt; Example 16 >

In the sixteenth embodiment, the text information acquisition module 200 provided by a third ASP company other than the operator of the CS video player 100 performs the function of collecting the text information from the video in the eighth embodiment. Except that it has the same configuration and operation manner as the respective eighth embodiment.

&Lt; Example 17 >

In the seventeenth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the first embodiment Same as Embodiment 1, except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 18 >

The eighteenth embodiment is the web video player 100-1 installed and driven in a server existing on the network instead of the CS video player 100 installed and driven in the user computer 10 in the second embodiment. Same as the second embodiment except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 19 >

In the third embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the third embodiment of the present invention. Same as Embodiment 3, except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 20 >

In the fourth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the fourth embodiment. Same as Embodiment 4 except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 21 >

In the fifth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the fifth embodiment. Same as Embodiment 5 except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 22 >

In the sixth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the sixth embodiment Example 6, except that playback of the video occurs in a video player on the web (the player makes the video audiovisual to the user by playing the video and transmitting the result of the play to the user's browser). It has the same configuration and the same way of operation.

<Example 23>

In the seventh embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the seventh embodiment. Same as Embodiment 7 except that the playback of the video takes place in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 24 >

In the eighth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the eighth embodiment. Same as Embodiment 8 except that playback of the video takes place in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 25 >

In the twenty-fifth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the ninth embodiment. The same as in the ninth embodiment except that the playback of the video occurs in a player which plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 26 >

In the tenth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the tenth embodiment. The same method as in the tenth embodiment of the present invention except that playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser. Has the same operation as the configuration.

&Lt; Example 27 >

In the eleventh embodiment, the web video player 100-1 installed and driven in a server existing on the network instead of the CS video player 100 installed and driven in the user computer 10 according to the eleventh embodiment The same operation as in the eleventh embodiment except that the playback of the video occurs in a player which plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 28 >

In the twenty-eighth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the twelfth embodiment. The same as in the twelfth embodiment of the present invention except that the playback of the video occurs in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 29 >

In the thirty-ninth embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the thirteenth embodiment. The same operation as in the thirteenth embodiment except that the playback of the video occurs in a player which plays the video on the web and transmits the result of the play to the user's browser, to the user. Has the same operation as the configuration.

&Lt; Example 30 >

The thirtieth embodiment is the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 in the fourteenth embodiment. Same as Embodiment 14 except that playback of the video takes place in a player that plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

&Lt; Example 31 >

The thirty-first embodiment is the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 in the fifteenth embodiment. The same procedure as in the fifteenth embodiment except that the playback of the video occurs in a player which plays the video on the web and transmits the result of the play to the user's browser, to the user. Has the same operation as the configuration.

&Lt; Example 32 >

In the thirty-second embodiment, the web video player 100-1 installed and driven in a server existing on a network instead of the CS video player 100 installed and driven in the user computer 10 according to the sixteenth embodiment The same procedure as in the sixteenth embodiment except that the playback of the video occurs in a player which plays the video on the web and transmits the result of the play to the user's browser to the user. Has the same operation as the configuration.

Next, an interface in which the player and the advertisement content appear will be described.

The interface of the present invention is well illustrated in FIGS. 2 and 4 above. The interface for the CS video player 100 of the present invention includes the video player 20 and the advertisement display unit 30. The advertisement display unit 30 may be a search keyword advertisement, but may be a banner type advertisement that is linked to the contents of the video. The position of the advertisement display unit 30 is preferably under the video player 20, but on the right side of the video player 20 (in the case of google.com, the advertisement content is displayed on the right side of the search result) or In addition, other positions may be around the video player 20 or the frame recognized by the player. It is preferable that the size of the advertisement display unit 30 be adjusted to the size of the video player, and it is particularly desirable not to exceed the horizontal screen size of the video player. In particular, when it is difficult for the advertisement display unit 30 to display all of the advertisement content, 1) a method of displaying only advertisement content that can fit in a space that can be displayed by the advertisement display unit 30, and 2) on the advertisement content. Any method of displaying only the included advertising keywords may be employed. The advertising keyword may be “Prada bag” when viewed in FIG. 2. In addition, the advertisement display unit 30 should not disturb the viewing of the video player. That is, it is more preferable that the advertisement display unit 30 does not appear when the video is displayed in the full screen view.

The interface for the web video player 100-1 of the present invention includes the web video player 20-1 and the web advertisement display unit 30-1. Preferably, the web advertisement display unit 30-1 is a search keyword advertisement, but may be a banner advertisement as long as it is linked to the contents of the video. The position of the web advertisement display unit 30-1 is preferably under the web video player 20-1, but to the right of the web video player 20-1, or the web video player 20. Peripheral location of -1) would be fine. It is preferable that the size of the web advertisement display unit 30-1 does not exceed the horizontal screen size of the video player. In particular, when it is difficult for the web advertisement display unit 30-1 to display all of the advertisement content, 1) a method of displaying only the advertisement content that can enter the space that can be displayed by the web advertisement display unit 30-1, 2) Any one of the methods of displaying only the advertisement keyword included in the advertisement content may be employed. In addition, the web advertisement display unit 30-1 should not disturb the viewing of the video player. That is, it is more preferable that the web advertisement display unit 30-1 does not appear when the video is displayed in full screen view.

By implementing the present invention, the following effects will be obtained.

First, advertisement content related to a video being played in the CS video player may be exposed to users. Through this, the person providing the CS video player may earn additional advertising revenue.

Second, advertisement content related to the video being played in the web video player can be exposed to the users. The person providing the web video player may earn additional advertising revenue. In particular, server providers that provide UCC videos such as youtube.com and pandora.tv offer interstitial advertisements in front of, behind, or in the middle of the UCC videos. By adopting the present invention, high-priced search keywords that are not such low-cost ads are adopted. You will be able to earn advertising revenue. This means that websites providing video news, such as imbc.com, may earn additional advertising revenue by exposing search keyword ads synchronized with the content of the video news content.

Third, since the advertisement content is strongly related to the content currently being played in the video, the advertisement effect for the users can be large, thereby improving the concentration of exposure of the advertisement content, and the advertisement The likelihood of inducing an action such as a click on content is increased, and the advertisement effect can be increased.

Fourth, the intermediary server and the like enter into a contract relationship with a plurality of CS plays and a plurality of web video players, and distribute high advertisement revenue through customized advertisements of video contents through the videos played in the CS play and a plurality of web video players. I can give it.

Fifth, the person who operates the advertisement search providing server may increase the advertisement sales by developing a new advertisement exposure source.

Claims (66)

delete delete delete delete delete In the system for providing advertisement content customized for video content using text information obtained from the video, A text information acquisition module for obtaining text information from the video; A search target text generation module configured to generate at least one search target text included in the obtained text information obtained by the text information acquisition module; A search providing server transmitting the search target text generated by the search target text generation module to at least one search providing server capable of providing a search result with respect to the search target text, and receiving a search result from the search providing server; A communication module with; And An advertisement display module configured to control a search result including the received advertisement content to be displayed to the user by synchronizing the search result including the received advertisement content with or before transmitting the reproduced video to the user's computer. , The text information acquiring module acquires text information by synchronizing with the playback of the video at a predetermined time unit while reproducing the video, or by acquiring the text information by the text information acquiring module. Method for acquiring text information for the entire video at a time, and tailoring the video content using the text information obtained from the video, characterized in that for storing the time information and the received text information in a predetermined time unit Ad content providing system. The method according to claim 6, And a filtering module configured to perform filtering on the received search result based on a predetermined criterion before displaying the search result received from the search providing server. The filtering module may further include a CTR of the advertisement content for each of the advertisement contents received from the search providing server, an advertisement price per click or impression of the advertisement content, and an operator of the search providing server when the advertisement content is exposed or clicked. A system for providing customized advertisement contents using video information using text information obtained from a video, wherein the filtering is performed based on at least one of cost information payable in exchange for an impression or a click. delete The method according to claim 6, The search providing server is a server providing a search portal service, and the search providing server is Obtained from a video, characterized in that for generating a search result including at least one non-ad content corresponding to the search word by using at least one or more words selected from the search target text transmitted to the search providing server as a search word. Ad content providing system for video content using text information. The method according to claim 6, While the video is playing, the received search result is processed to be displayed in synchronization with the video. The synchronizing method includes obtaining the text information, generating search target text information with the text information, obtaining the search result with the generated search target text information, and displaying the obtained search result in real time. First method to be treated, Obtain the text information, generate search target text information using the text information, perform acquisition of the search result first with the generated search target text information, store the search result, and play the video. A second method of controlling to display the search result when The text information in the caption and caption is converted into the section unit information based on predetermined section unit information related to the caption, caption, or voice included in the video or stored in association with the video. Or process the voice in the section unit to generate at least one or more search target texts, receive the search result in the generated search target text, and convert the received search result into the section unit video. A third method for processing to be displayed in synchronization with the playback portion of Generate search target text information using the text information using user created content (UCC) text information recorded by an unspecified number of users or administrators stored in the video, and obtain the search result using the generated search target text information, And a fourth method for allowing the obtained search result to be displayed in real time. The video content customized advertisement content providing system using the text information obtained from the video may be implemented. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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