KR101199643B1 - System for virtual advertising space - Google Patents

Abstract

Disclosed is a virtual public space implementation system. The virtual public space implementation system according to an embodiment of the present invention receives a body selection signal, a face selection signal, an operation selection signal and a lip sync selection signal when a viewer is recognized, a promotional helper generation unit for generating a 3D promotional helper and the viewer. Recognizes a virtual PR space generating unit for generating a three-dimensional virtual PR space in response to the selection signal. The system for implementing a virtual promotional space according to an embodiment of the present invention has an effect of increasing the immersion and reliability of viewers with respect to online promotion by implementing a three-dimensional virtual promotional space and using a three-dimensional promotional assistant.

Description

System for virtual promotional space {System for virtual advertising space}

The present invention relates to a virtual promotional space implementation system, and to a virtual promotional space implementation system that implements a three-dimensional virtual promotional space associated with offline stores and facilitate the promotion on-line using a three-dimensional promotional helper. .

 The biggest drawback of online promotion is that viewers feel lack of immersion and trust. It is not easy for viewers to immerse themselves in the promotion through image and text based online promotion. In other words, companies participating in offline promotions will focus on promoting their products, which is very important in online promotions. However, there is a limit in providing confidence in the image, video promotion, etc. that are shown in the existing online promotion. Therefore, if a company participating in the online promotion can use the helper offline for corporate and product promotion, it can improve the reliability and immersion if the avatar can be created as an online helper.

The technical problem to be achieved by the present invention is to provide a virtual promotional space implementation system that can facilitate the promotion on-line by using a three-dimensional virtual promotional space to implement a three-dimensional virtual promotional space.

The virtual public space implementation system according to an embodiment of the present invention for achieving the technical problem is to receive a body selection signal, a face selection signal, an operation selection signal and a lip sync selection signal to generate a three-dimensional promotional helper when the viewer is recognized. A PR helper generation unit and a virtual PR space generation unit for generating a 3D virtual PR space in response to a selection signal upon recognition of the viewer.

The promotional helper generation unit includes body modeling information for body modeling of the 3D promotional helper, and outputs corresponding body modeling information in response to the body selection signal, and performs face modeling of the 3D promotional helper. A face modeling unit having face modeling information for outputting the face modeling information and outputting corresponding face modeling information in response to the face selection signal, and storing motion data for setting an operation of the 3D PR helper, and responding to the motion selection signal. A motion animation unit for controlling the 3D PR assistant to operate and storing voice data for setting a voice of the 3D PR assistant, and controlling the 3D PR assistant to output a voice in response to the lip sync selection signal. A lip sync animation part is provided.

The motion animation unit extracts a word representing a motion from the motion selection signal, reads the motion data corresponding to the word from a motion database, and reproduces the motion data to be displayed to an spectator. The motion data is interconnected with the word. And the motion database stored therein.

The lip sync animation unit includes a lip sync controller for recognizing voice information from the lip sync selection signal and outputting the voice information as voice data, and a screen controller for changing a face mouth of the 3D promotional assistant in response to the voice data.

The virtual promotional space generating unit configures the virtual promotional space by automatically selecting the components randomly in response to the selection signal and a component database for storing the components constituting the virtual promotional space as 3D stereoscopic images, respectively. Or a space control unit configured to configure the virtual promotional space by direct selection of the components.

The virtual promotion space generation unit further includes a transition generation unit for inserting and displaying advertisements during movement to different virtual promotion spaces.

As described above, the system for implementing a virtual promotional space according to an embodiment of the present invention has an effect of increasing the immersion and reliability of viewers for online promotion by implementing a three-dimensional virtual promotional space and using a three-dimensional promotional assistant. .

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

1 is a block diagram illustrating a virtual public space implementation system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a promotional helper generation unit of FIG. 1.

3 is a block diagram illustrating a virtual public space generating unit of FIG. 1.

1 and 3, the virtual public space implementation system 100 according to an embodiment of the present invention includes a public relations helper generation unit 110 and a virtual public relations space generation unit 130. The promotional helper generation unit 110 receives a body selection signal BS, a face selection signal FS, an operation selection signal MS, and a lip sync selection signal LS when the viewer is recognized. Create

When the virtual public space generating unit 130 recognizes the viewer, the virtual public space generating unit 130 generates the 3D virtual public space (UCS) in response to the virtual public space generating selection signal SEL.

The present invention utilizes a 3D PR Creator Avatar (UCA) technology created by a user of a virtual PR space implementation system 100 and a 3D PR space created by a user. It aims to develop an open virtual promotional space.

The characteristics of the promotional helper-avatar technology that the user creates are selected from the modeling of the body, such as men, women, casual clothes, and formal attire, using a database, and the helper face is generated from photos using IBM (Image Based Modeling) technology. Motion animation is generated from text using TTM (Text to Motion) technology, and lip sync animation is generated using Voice Reality (VR) technology. The promotional helper character created using the 3D PR Assistant (UCA) is responsible for the introduction of online promotion companies and product descriptions.It converts natural and various motions and texts into motion and changes the shape of the mouth when explaining. It is a virtual character.

The characteristics of PR space technology created by users are automatically generated by randomly generating items of virtual promotional spaces made in 3D by using ASC (Automatic Space Creator) or direct placement and props. MSC: Manual Space Creator.

There are many other technologies to be provided in the three-dimensional virtual public space (UCS). There are technologies for creating transitions to advertise at the time of loading the virtual promotional space, automatic creation of electronic catalogs, actual virtual promotional space creation and management technology using CCTV, and PVR technology. This technology is an open promotional solution and has a shopping mall function. The UCS PR Management System enables sales, transportation, and statistics management.

 The promotional helper generation unit 110 includes a body modeling unit 210, a face modeling unit 220, an operation animation unit 230, and a lip sync animation unit 240.

The body modeling unit 210 includes body modeling information for body modeling of the 3D PR assistant, and outputs corresponding body modeling information in response to the body selection signal BS. The face modeling unit 220 includes face modeling information for face modeling of the 3D PR assistant, and outputs corresponding face modeling information in response to the face selection signal FS.

The motion animation unit 230 stores the motion data MD for setting the operation of the 3D promotional helper UCA and controls the 3D promotional helper UCA to operate in response to the operation selection signal MS. .

In more detail, the motion animation unit 230 extracts a word representing a motion from the motion selection signal MS, reads motion data MD corresponding to the word from the motion database 231, and reproduces the animation as a viewer. And a motion database 231 for storing the motion control unit 233 and motion data MD displayed in association with the word.

Lip sync animation unit 240 stores the voice data (VS) for setting the voice of the three-dimensional promotional helper (UCA), so that the three-dimensional promotional helper (UCA) outputs the voice in response to the lip sync selection signal (LS). To control.

In more detail, the lip sync animation unit 240 recognizes the voice information from the lip sync selection signal LS and outputs the shape of the face of the lip sync control unit 241 and the 3D PR helper UCA as voice data VS. And a screen controller 243 which changes in response to the voice data VS.

The operation of the promotional helper generation unit 110 will be described in more detail. 3D PR Assistant (UCA) is a virtual character that allows viewers to explain the company introduction and product introduction when they approach the company's 3D virtual promotion space (UCS). Pages are provided for administrators who can create, modify, and delete 3D PRAs.

Four pieces of information must be entered to create a three-dimensional promotional assistant (UCA). Body selection signal BS for body modeling belonging to character modeling, face selection signal FS for face modeling, motion selection signal MS for motion animation belonging to character animation, and lip synch selection signal for lip sync animation )to be.

Selecting four selection signals and selecting which part of the three-dimensional virtual public space (UCS) the three-dimensional public relations assistant (UCA) is desired to generate is completed. Once created, it can be modified and deleted.

For body modeling, it is possible to use the database of men, women, casual clothes, formal attire, etc. to select through preview on the manager screen. Face modeling uses IBM (Image Based Modeling) technology, and there is a built-in character face, and if there is a face that the company wants (boss face or company model face), it uploads a picture. Motion animation is a TTM (Text to Motion) technology (a technology that extracts words corresponding to motions from text, reads motion data (MD) corresponding to the words from the motion database 231, and reproduces them as animations and displays them to the viewer). If you select a sentence that expresses the proposed action using the animation is applied.

Lastly, the lip-sync animation uses VR (Voice Reality) technology, and when a sentence is inputted, a solution that recognizes voice information changes the shape of the mouth of the selected face to automatically solve the lip-sync.

The virtual promotion space generation unit 130 includes a component database 310 and a space control unit 320. The component database 310 stores the components constituting the 3D virtual public space (UCS) as 3D stereoscopic images, respectively. The space controller 320 automatically selects the components randomly in response to the selection signal SEL to form a three-dimensional virtual public space (UCS) or by directly selecting the three-dimensional virtual public space (UCS). ).

The virtual promotion space generation unit 130 may further include a transition generation unit 330 for inserting and displaying advertisements (ADVs) during movement to different virtual promotion spaces.

The operation of the virtual promotional space generation unit 130 will be described in more detail.

The virtual promotion space generation unit 130 should give a sense of space and reality by producing on a three-dimensional basis rather than a two-dimensional basis. Produced in Flash, the camera walks into the building as if watching a video, and the effect is that it is sucked into the promotion space, rather than a monotonous image click.

After modeling in three dimensions, using the image of high-quality qualities to produce a virtual promotional space for the exterior building of the public space, each floor of the building, and each floor.

Virtual PR space generation unit 130 is a part that manages from the form of the virtual PR space to the internal content when the viewer approaches the virtual PR space of the company. This should also be provided so that it can be created, modified, and deleted in the admin page. The functions to be provided in the three-dimensional virtual promotion space are classified into the following four categories.

First is the creation of a three-dimensional virtual promotional space. Three-dimensional three-dimensional virtual PR space (UCS) can be created by arranging the design desired by the company by making the three-dimensional wall and interior decoration of the virtual promotional space separately. Creation method provides automatic creation method ASC (Automatic Space Creator) method and MSC (Manual Space Creator) method that a company can directly arrange and select props.

Second is the insertion of advertisements. Loading time occurs when a page is moved to a three-dimensional virtual public space (UCS). An effect, such as entering a three-dimensional virtual space (UCS) during that time, is called a transition. At this time, a two-dimensional transition and a three-dimensional transition can be selected and generated. The transition generation unit 330 may insert a company advertisement during the loading time.

Third is the creation of promotional items. Three-dimensional props include electronic catalogs, bulletin boards, guest books, surveys, SMS inquiries, CCTV functions, and interior props. Electronic catalogs are automatically created when you upload images, and bulletin boards, guest books, and surveys can be created, modified, and deleted.

CCTV function is provided when linked with offline promotion, and it is a function to show the CCTV installed in the offline promotion hall online in real time. This technology doesn't just show, it cuts the area that is shown online into small areas and clicks on the product to show the product's information. Interior prop generation is a technology that allows designing a virtual promotional space by placing an interior image made in 3D anywhere in the virtual promotional space.

Fourth, it is a public relations management system. It is a system that can be managed by the public relations company, such as company information management, visitor management, product sales management, transportation management, and statistics management.

The user-generated PR helper avatar technology according to an embodiment of the present invention is a technology that allows a company participating in the online promotion to act as a helper by creating an avatar online as if the company used the helper offline for corporate and product promotion. .

The main disadvantages of online promotion are lack of immersion and trust. It will not be easy for viewers to immerse themselves in the promotion through image and text based online promotion. However, if you use the PR Assistant Avatar technology to promote your company and explain your product, the audience's immersion will be considerably higher.

PR helper avatar technology is to select the avatar body from the database provided on the admin page after the promotional company login to the site, register the desired face image, motion using our TTM (Text to Motion) technology And then, voice information is transformed into lip sync animation through VR (Voice Reality) technology. The 3D avatar created in this way is a unique character of the company, and it will play its role online as an offline promotional assistant.

User-created virtual promotion space (UCS) is a technology that a public relations company creates an online 3D virtual promotion space on an administrator page and automatically creates a virtual promotion space at random. It is a technology of MSC (Manual Space Creator) that can create a promotional space.

Pre-produced 3D virtual promotional spaces are given for each item. For example, it is a technology that allows you to create your own unique virtual promotional space by selecting the exterior of virtual PR space, interior and props and placing them where you want.

Companies participating in offline promotions will focus on promoting their products. This is also very important for online promotion. There is a limit to giving credibility to the image and video promotion shown in the existing online promotion. The present invention increases the confidence through the virtual PR space creation and management services using the product virtual reality (PVR) technology and CCTV.

PVR technology can produce a product in three dimensions and rotate it 360 degrees to view it, enlarge it to the full screen of the monitor to see the product in more detail, and animate the product's functions to enhance the understanding of the product. Technology.

Virtual PR space creation and management technology using CCTV is a service linked to offline PR and provides real time in online virtual PR through CCTV installed in the field during the period of offline PR. The core of this technology is the technology that grids CCTV screens so that you can see the description when you click on a specific area.

After creating the virtual promotion space, a transition occurs when the page moves, and an advertisement can be inserted at this time. In addition, the electronic catalog is created only by image registration, and basic online services such as bulletin board creation and management, survey generation and management, guestbook generation and management, and mobile phone text transmission (SMS) management are provided.

In the virtual promotional space, services are provided for company information management, visitor management, product sales management, transportation management, and statistics management.

The development of the technology of the present invention will bring revolutionary development to the online public relations service industry. If you meet live online promotions in bulletin board-based online promotions, the demand for online promotions will increase, and offline promotions that disappear in memory after a week or more, at the cost of millions to hundreds of millions, will be kept online. If the company promotes and promotes and sells products, the industrial activities of the online PR companies will be active.

As described above, optimal embodiments have been disclosed in the drawings and the specification. Although specific terms have been employed herein, they are used for purposes of illustration only and are not intended to limit the scope of the invention as defined in the claims or the claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.

1 is a block diagram illustrating a virtual public space implementation system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a promotional helper generation unit of FIG. 1.

3 is a block diagram illustrating a virtual public space generating unit of FIG. 1.

Claims (6)

In the virtual promotional space implementation system, A public relations helper generation unit for generating a 3D promotional helper by receiving a body selection signal, a face selection signal, an operation selection signal, and a lip sync selection signal when the viewer is recognized; And Recognizing the spectator is provided with a virtual promotional space generation unit for generating a three-dimensional virtual promotional space in response to the virtual promotional space generation selection signal, The promotional helper generation unit may include body modeling information for body modeling of the 3D promotional helper and output corresponding body modeling information in response to the body selection signal; A face modeling unit including face modeling information for face modeling of the 3D promotional helper and outputting corresponding face modeling information in response to the face selection signal; An operation control unit which extracts a word representing an operation from the operation selection signal, reads out motion data corresponding to the word from a motion database, and reproduces it as an animation and displays it to the viewer; and the motion data corresponding to the word is interconnected with the word A motion animation unit having the motion database stored therein; And a lip sync controller for storing voice data for setting the voice of the 3D promotional helper, recognizing the voice information from the lip sync selection signal, and outputting the voice information as voice data and the shape of the face of the 3D promotional helper to the voice data. It is provided with a lip sync animation unit having a screen control unit for changing in response, The virtual public space generating unit, component database for storing the components constituting the virtual public space as a three-dimensional stereoscopic image, respectively; A space control unit configured to automatically configure the virtual public space by selecting the components randomly and automatically in response to the virtual public space generation selection signal, or to configure the virtual public space by direct selection of the components; And a transition generation unit for inserting and displaying an advertisement during a movement time to different virtual promotional spaces. delete delete delete delete delete

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