KR101185910B1 - Method of returning virtual money according to watching of advertisement on smart phone - Google Patents

Abstract

PURPOSE: A method for providing points which are generated when a smart phone receives an advertisement is provided to couple a social network service with a business model which provides points to a user who watches an advertisement, thereby enabling users connected by a social network to chat each other about an advertisement. CONSTITUTION: A server provides a message with a link of an advertisement moving picture to a smart phone(S210). The server downloads or provides the moving picture by a streaming method(S220). The server provides a predetermined amount of points to an account of the smart phone if reproduction of the moving picture is completed by the smart phone(S230). If a request for using points is received from the smart phone, the server subtracts corresponding points of a point use page from the remaining points of the smart phones(S240). [Reference numerals] (AA) Start; (BB) End; (S210) Server extracts the pre-saved inherent identifier of a smart phone to generate a message containing the link of an advertisement moving picture, and provides the generated message to the smart phone; (S220) Providing a moving picture from the link of the advertisement moving picture by a streaming method according to the request of the smart phone which is accessed through wired/wireless network; (S230) Providing a predetermined amount of points to an account of the smart phone after the playing of the moving picture on the smart phone is completed; (S231) According to the reception of point transfer about remaining points of one smart phone in a human network which is connected by smart phones and social networks, the server adds the transfer requested point of the smart phone in the human network to the remaining point of the smart phone to be stored in the account, wherein the stored point is subtracted as much as the transfer requested point; (S232) If the subtracting point of a point using page is more than the remaining point of the smart phone, information about smart phones in the human network of which points capable of being more than the subtracting point when the points are added to the remaining point of the smart phone; (S233) Server adds the transfer requested point of the smart phone to the remaining point of the smart phone to be stored when the smart phone requests point transfer remaining point of the smart phone, wherein the storing point is subtracted as much as the transfer requested point; (S234) Storing points of the smart phone and the smart phone in the human network according to the point using request, and providing a benefit by the point using request; (S240) Providing the point using page containing benefits and subtracting points according to the point using request through smart phones which are accessed through wired/wireless network, storing the point of the smart phone after subtracting, and providing benefits by the point using request

Description

How to provide points according to the reception of advertising on smartphones {METHOD OF RETURNING VIRTUAL MONEY ACCORDING TO WATCHING OF ADVERTISEMENT ON SMART PHONE}

The present invention pertains to the field of smartphone technology, and more particularly, to a method for providing an advertisement to a smartphone.

The online advertising market has grown year by year, and in recent years, the size of the online advertising market has overwhelmed the over-the-air advertising market.

These online advertisements have evolved into various forms, such as online banner advertisements in which advertisers are paid each time they click on the ads displayed on web pages, or in the form of paying advertisement fees instead of exposing them at the top when entering keywords. .

On the other hand, utilizing the characteristics of such online advertising has come to appear a kind of service that pays a predetermined price in return for accessing the web page of the advertiser on a web browser.

This type of service is a typical pattern in which a user actively accesses an advertiser's web page directly by pressing an online advertisement link, checks whether the user is connected, and pays a point corresponding to a certain amount at each connection.

However, these types of services were largely obsolete by the time Web 2.0 became a hot topic.

There are many reasons for this, but the first thing is that the user cannot click on an advertisement page that is not mechanically interested in order to get points.

Secondly, the rewards are insignificant compared to spending a lot of time sitting at the computer because the amount of points paid is small.

Third, the advertiser wants to maximize the advertising effect by talking among the netizens about the contents of the advertisement, but this conventional model leads to a one-to-one closed relationship between the user and the advertisement page, and the effect of the one-time impression The advertising effect is not enough because is eliminated.

On the other hand, with the recent widespread use of smart phones worldwide, the existing online environment is changing significantly.

Since smartphones are always portable and can be easily taken out at any time, such as at school, on commute, or during breaks, it is an attractive platform for advertisements. The online advertising market also has many attempts to make smartphones an advertising platform. It started to happen.

As described above, when using the smart phone's portability and accessibility, it is possible to find the first step to solve the problems of the service that pays points in exchange for watching the advertisement. It can be expected to derive a model that successfully seats on the platform.

The present invention has been made to solve the above problems of the prior art by combining a social network service and a business model that pays points when viewing advertisements so that users can easily talk about advertisements between users connected to social networks. An object of the present invention is to provide a method for providing a point according to an advertisement received in a smart phone that provides a space for users to actively participate in the process of acquiring points through viewing of an advertisement.

Meanwhile, another object of the present invention is to provide a social network in the process of using the points obtained as a result of viewing advertisements by allowing users connected through social networks to collect or use points by two or more users selected by a certain method. Disclosed is a method for providing a point according to an advertisement received in a smart phone to enable communication through the present invention.

In order to achieve the above object, one aspect of the method for providing a point according to the reception of an advertisement in a smart phone according to the present invention is that the server draws a unique identifier of a pre-stored smart phone to generate a message including a link of an advertisement video. Step 110 for providing a message generated by the smart phone;

Step 120 of displaying, by the smartphone, a message provided from the server on a screen;

When the user selects the play function of the advertisement video of the message displayed on the screen, the smartphone is connected to the advertisement video link through a wired or wireless communication network to stream or download and play the video. If the message window is terminated without being selected, the corresponding advertisement video link is stored in the advertisement list. When the video link stored in the advertisement list is selected by the user, the smart phone connects to the advertisement video link through a wired / wireless communication network and streams the video. Step 130 for receiving or downloading and playing the content, and deleting the played advertisement video link from the advertisement list;

Step 140, wherein the smartphone accesses an advertisement video link and plays a video, and as the playback is completed, the server pays and stores a predetermined point in an account of the smartphone; And

Providing a point use page including information on payment and deduction points according to a point use request to the smartphone connected through a wired or wireless communication network, and upon receiving a point use request on the point use page from the smartphone. And performing the processing according to the use request, subtracting as many points as the use request from the smartphone account.

On the other hand, in order to achieve the above object, another aspect of the method for providing a point according to the reception of the advertisement in the smart phone according to the present invention, the server withdraws the unique identifier of the pre-stored smart phone to send a message containing a link of the advertising video. Step 210 of generating and providing a generated message to the smartphone;

Step 220 of providing a video of the advertisement video link by a download or streaming method in response to a request from the smart phone connected through a wired or wireless communication network;

Step 230 of storing and paying a predetermined point to an account of the smartphone as the playback of the video is completed by the smartphone; And

Providing a point usage page including information on payment and deduction points according to a point use request to the smart phone connected through a wired or wireless communication network, and remaining points of the smart phone upon receiving a point use request from the smart phone. And a step 240 of subtracting the deduction point of the point use page from the store and storing the account in the account, so that payment according to the use request is provided.

On the other hand, in order to achieve the above object, another aspect of the method for providing a point according to the reception of the advertisement in the smart phone according to the present invention is to display a push message on the screen in response to receiving a message including a link to the advertising video; Step 310;

As the user selects the play function of the advertisement video, the user accesses the advertisement video link through the wired / wireless communication network to receive or download the video by streaming method, and the user closes the message window without selecting the play function of the advertisement video. Step 320 for storing the corresponding advertisement video link in an advertisement list;

When the video link stored in the advertisement list is selected by the user, the video link is connected to the advertisement video link through a wired / wireless network to receive or download the video by streaming, and to delete the played advertisement video link from the advertisement list. step;

The smartphone is connected to the server through the wired / wireless communication network, receives a point usage page including information on payment and deduction points according to the point usage request, displays it on the screen, and reads account information to display remaining points on the screen. 350 steps; And

And a 360 step of providing a point use request to the server according to a user's manipulation.

According to the present invention, by combining the social network service and the business model of paying points when watching advertisements, it is possible to easily talk about advertisements between users connected to social networks, thereby providing a web away from providing one-way information. The effect is more consistent with the flow of 2.0.

In addition, when viewing personal advertisements but using points collected through viewing of the advertisements, two random users connected to the social network are automatically selected by selecting two suitable users to use the points together. It has the effect of creating new relationships.

This overcomes the limitations of the model that has only mechanically clicked advertisements in the conventional one-way direction of communication, and suggests a new business model that integrates with social networks from viewing of advertisements to collecting and using points.

1 is a network diagram illustrating a connection relationship between a server and a smartphone in which a method for providing a point according to an advertisement is received in a smartphone according to the present invention;
2 is a screen example illustrating a process of playing an advertisement video using a smartphone and earning points,
3 is a screen example illustrating a process of transferring or adding points between smartphone users connected through a social network to use points.
4 is a flowchart illustrating a method for providing points according to the reception of an advertisement in a smartphone according to the present invention.
FIG. 5 is a flowchart for explaining a point providing method according to an advertisement reception in the smartphone illustrated in FIG.
FIG. 6 is a flowchart illustrating a process of providing a target advertisement for each user in the method for providing a point according to the advertisement reception in the smartphone illustrated in FIG. 5.
FIG. 7 is a flowchart illustrating a method for providing a point according to an advertisement reception in the smartphone illustrated in FIG. 4 from a client perspective.

Hereinafter, with reference to the preferred embodiment of the present invention and the accompanying drawings will be described in detail the point providing method according to the advertisement reception in the smart phone according to the present invention. In order to clarify the present invention, contents which are not related to the configuration of the present invention will be omitted, and the same reference numerals are used for the same components.

On the other hand, when an element is referred to as being "comprising" another element in the description of the invention or in the claims, it is not interpreted as being limited to only that element, Elements may be further included.

Also, in the description of the invention or the claims, the components named as "means", "parts", "modules", "blocks" refer to units that process at least one function or operation, Each of which may be implemented by software or hardware, or a combination thereof.

1 is a network diagram illustrating a connection relationship between a server and a smartphone in which a method for providing a point according to advertisement reception in a smartphone according to the present invention is executed.

As shown in FIG. 1, the server 10 is connected to a plurality of smart phones 20 through a wired / wireless network and provides a social network service for each smart phone.

That is, the server 10 may provide a communication through a message which is a general service of a social network according to the prior art, a service for mutual identification by expressing images of each user in thumbnail form, and the like.

At this time, the wired and wireless network includes not only the Internet network but also a mobile communication network such as a 3G network, and the smart phone 20 is provided with a means for connecting to the server 10 through a wired or wireless network, but other smart phones and social networks. Connected to the various data provided from the server 10, the message received from other smartphones to play or display on the screen.

4 is a flowchart for explaining a method for providing points according to the reception of an advertisement in a smartphone according to the present invention.

The method of providing points according to the advertisement reception in the smartphone shown in FIG. 4 will be described with reference to the screen examples shown in FIGS. 2 and 3.

As shown in FIG. 4, the server 10 first generates a message by drawing a unique identifier of any one of the pre-stored smartphones 20, and combines it with a link of an advertisement video. Provide the generated message to 212.

Looking at the process in detail, first the server 10 stores the smartphone 20 is provided with a unique identifier from the smart phone 20 at the time of installing the dedicated app or the first drive.

At this time, the unique identifier is a unique device identifier (UDID: Unique Device Identifier), ESN (Electric Serial Number) that is uniquely stored for each hardware of the smart phone 20, or identify the smart phone 20, such as an ID set by the user Corresponds to information for

On the other hand, when the server 10 receives the advertisement video from the advertiser server 30, it is processed into a form that can be played with a smartphone and stored in the form accessible on the web, but connected to any one of a plurality of pre-stored advertisement video After acquiring the link, the message is generated by retrieving and combining the unique identifier of any one of the plurality of pre-stored smart phones 20.

Thereafter, the generated message is delivered to the message push server, so that the corresponding message is provided to the one smartphone 21.

In this case, the link of the advertisement video may be in the form of a uniform resource locator (url), but may also be in the form of a serial number in which the server 10 identifies the advertisement video.

When the smartphone 21 receives a message from the server 10 via a message push server (not shown), the smartphone 21 displays the message on the screen as shown in FIG. 2A (S120).

2 (a) shows a state in which the smart phone 21 receives a push message and displays a popup window when the smart phone 21 is on the standby screen.

As shown in FIG. 2A, the text "New advertisement video has arrived" is displayed in a pop-up window, and the "view now" and "view later" buttons are respectively displayed below.

Meanwhile, the message includes a link of an advertisement video that is not displayed on the screen, and when the user selects a play function of the advertisement video of the push message displayed on the screen by pressing the "view now" button, the smartphone 21 connects to the wired / wireless communication network. Through the link to the advertising video through the video received by the streaming method or download and play.

On the other hand, if the user turns off the message window by pressing the "view later" button, the pop-up window is terminated without the user's play function of the advertising video of the message is selected, the smartphone 21 is the advertising video included in the push message Save the link to a separate ad list.

The user can then run the dedicated app at any time to view the list of advertisements, and select and play any of the advertisements displayed in the list of advertisements.

When the user selects one of the advertisement videos stored in the advertisement list, the smart phone connects to the link of the advertisement video through the wired / wireless communication network and receives or downloads and plays the video by the streaming method.

At this time, the played advertisement video is deleted from the advertisement list (S130).

Through this process, when any one of the smartphones 21 accesses the advertisement video link and plays the video as shown in FIG. 2 (b), when the playback is completed, the server 10 causes the smartphone ( 21) by further paying the points according to the reproduction of the advertisement to the remaining points of the account and stores (S140).

That is, the server 10 pays points to the account of the smartphone 21 in exchange for watching the advertisement.

As described above, when the viewing of the advertisement is repeated, the paid points are accumulated to a certain level, and the user operates the smartphone 21 to use the collected points so as to execute a dedicated app on the point use page provided by the server 10. I can connect it.

On the other hand, the point use page provided by the server 10 includes information on payment and deduction points according to the use request of at least one point.

2C illustrates an example of a point usage page provided by the server 10.

The point use page illustrated in FIG. 2C is exemplarily described as "This month's mobile phone bill payment: 1000 points", and below it, a "buy" button is displayed.

That is, the point use page illustrated in (c) of FIG. 2 has a data value of "this month mobile phone bill payment" as payment according to the use request of points, and "1000 points" as a deduction point.

The user can request the use of a point by pressing the "buy" button on the point use page displayed as described above.

As the "buy" button is pressed, the smartphone 21 transmits a point use request for the corresponding point use page to the server 10, and the server 10 performs a process according to the use request of the point.

In the example of FIG. 2C, the server 10 processes the payment of the mobile phone bill this month, which is the payment for the point use request.

To this end, the server 10 may be in communication with a mobile communication company server (not shown) to process such as paying the mobile phone fee of the smartphone 21 instead.

On the other hand, if the payment is provided in this way, as much as the number of points requested in the account of the smartphone 21-that is, the point of deduction of the point use page is subtracted (S150).

In the example of FIG. 2C, the server 10 will subtract 1000 points from the remaining points of the smartphone 21.

In (c) of FIG. 2, payment of a mobile phone fee is illustrated as payment for a point use request, but the use of the points may be used to purchase goods or pay a service fee, donate a donation to a political party or a politician, or help a disadvantaged neighbor. It may be provided in various forms.

Meanwhile, referring to FIG. 5, another aspect of a method for providing a point according to an advertisement reception in a smart phone according to the present invention will be described.

FIG. 5 is a flowchart illustrating a point providing method according to an advertisement reception in the smartphone illustrated in FIG. 4 from a server perspective.

As shown in FIG. 5, the server 10 first withdraws the unique identifier of the pre-stored smart phone 21 from the pre-stored server, and displays a message including a link of the advertisement video provided from the advertiser server 30. After the generation of the generated message to the smartphone 21 is provided (S210).

An embodiment of a process of providing a message will be described with reference to FIG. 6.

FIG. 6 is a flowchart illustrating a process of providing a target advertisement for each user in a method for providing a point according to an advertisement received in the smartphone illustrated in FIG. 5.

6 illustrates a process of performing a target advertisement instead of randomly providing a message including an advertisement video link in step S210.

According to Figure 6 step S210 consists of the following four steps.

First, the server 10 withdraws the unique identifier of the pre-stored smartphone and the user information of the smartphone 21 (S211). In this case, the user information of the social networking smartphones 22 connected to the smartphone 21 and the social network may be withdrawn.

To this end, the server 10 should receive and store user information from users of the smartphones 21 and 22 in advance. In this case, the user information may include one or more of age, region, occupation, gender, education, and interests.

After extracting the user information as described above, one of the plurality of advertisement videos provided from the advertiser server 30 is selected (S212).

Looking more closely at the process, a plurality of video ads are clustered according to several criteria such as age, occupation, and gender, and then, which cluster the retrieved user information corresponds to, and which one of the video ads belonging to the cluster is selected. Can be selected.

On the other hand, determining which cluster corresponds only to user information has a problem of inaccuracy due to hasty generalization, and thus may refer to the information of the smartphone 21 user and other users connected to the social network.

Since users connected to a social network often have a certain common denominator, a cluster to which a corresponding group belongs may be determined by collecting all user information of the smartphone 21 user and other users connected to a social network.

In other words, when determining the cluster to which the group of users of the smartphone 21 and the users directly connected to the social network belong, it is possible to obtain a different result from determining the cluster to belong to using only the user information of the user of the smartphone 21. Can be.

When the advertisement video is selected as described above, a message is generated by combining the link of the advertisement video and the unique identifier of the retrieved smartphone 21 (S213).

On the other hand, by transmitting the message generated in this way to a message push server (not shown) through the network so that the message can be provided to the smartphone 21 (S214).

After the message including the link of the advertisement video is transmitted to the smartphone 21, when the smartphone 21 is connected to the advertisement video link through a wired or wireless communication network, the server 10 sends the advertisement to the smartphone 21. The video is provided by a download or streaming method (S220).

Meanwhile, as the playback of the video is completed by the smartphone 21, a predetermined point is paid to and stored in the account of the smartphone (S230).

In other words, the user pays points in exchange for playing and confirming the advertisement video using the smartphone 21.

On the other hand, the server 10 provides a point use page to the smartphone 21 connected through a wired or wireless communication network separately from the point payment process.

As shown in (c) of FIG. 2, the point usage page includes at least one piece of information on payment and deduction points according to the point use request.

On the other hand, when the server 10 receives a point usage request from the smartphone 21 accessing the point use page, the point deducted points of the point use page is subtracted from the remaining points of the smartphone and stored in the account. Process to provide payment according to the request (S240).

In the case of payment of a benefit or a provision of a service according to a request for using a point, instead of deducting the point, the item is delivered to a user of the smartphone 21 or the user of the smartphone 21 provides a corresponding service. You will be able to take care of it.

In the example of FIG. 2C, the monthly mobile phone fee of the user of the smartphone 21 is paid and the points are deducted.

On the other hand, in view of the advertising price formed in the market in general, it can be expected that it will not be easy to collect enough points to buy goods or pay for the service provision.

According to the prior art, there are many kinds of services that use a personal computer to watch advertisements on the web and pay points in return, but in most cases, the value is small when the accumulated points are converted into cash value or The range of use was so small that users did not feel much merits.

In order to improve this, in the present invention, the points accumulated through interworking with social networks can be utilized in various forms.

Referring to FIG. 5, a predetermined point is paid to the smartphone 21 in exchange for playing the advertisement video in step S230, and then, in step S240, the user of the smartphone 21 accesses a point use page to use the point. In the following, several points of utilization in combination with social networks are presented.

The first solution is to transfer one's points by selecting one of the users connected to the social network.

The step S231 describes such a process, wherein the user of any one of the social networking smartphones 22 connected to the social network 21 is connected to the smart phone 20 among the smartphones 20 connected to the social network. ) To request the server 10 to transfer all or part of its remaining points.

A social network connection means a connection relationship between users connected to communicate through a messaging function supported by a social network platform among a plurality of users in a conventional social network service, and the social network smartphone 22 is a smart phone ( A user 22 and another user's smart phone 22 connected in a social network service provided by the server 10 are instructed.

3A illustrates an example of a process in which a user of a smartphone 21 transfers 1000 points by selecting “Hong Gil-dong” among other users connected to a network in a social network service.

On the other hand, in this case, the server 10 is added to the remaining point of the smart phone 21, the requested point of the transfer of the network smart phone 22 in response to the request for the transfer of the remaining point from the network smart phone 22 The account is stored in the account, but deducted by the point requested for the transfer from the remaining points of the network smart phone 22 and stored in the account (S231).

As such, a sufficient number of points may be collected for the purchase of goods or the provision of services by transferring the points collected by a plurality of users to other users.

In order to purchase the goods or services provided through the point use page, a plurality of users connected to the social network may transfer points to any one user and drive the point use page through the social network platform in the process. Users will naturally exchange information such as what goods and services are provided and what kind of advertisements they have watched to collect points.

In particular, if the goods or services that can be purchased through the point use page are the goods or services that are advertised in the advertisement video, the effect of advertising through the social network can be increased.

The second solution is that the server 10 is more aggressive, so that the remaining points of the smartphone 21 are insufficient to purchase goods or provide services through a point use page, and to fill the shortages. 21 and the social network 22 connected to the social network if the remaining points received from the smart phone 22 further informs the smart phone 232 whether it is possible to purchase goods through the point use page.

This process is described by the step S232, when the server 10 is added to the remaining points of the smartphone 21 account when the S232 network smartphone 22 that is more than the deduction point of the point use page Information on the field is provided to the smartphone 21.

In this case, when the social network smartphone 22 also adds the smartphone 21 and the remaining points, the point usage request in the point use page may be notified in the form of a message.

According to (b) of FIG. 3, when registering the remaining points of the user of the smartphone 21 and the points of "Hong Gil-dong" which is another user connected with the smart phone 21 and the social network service, the new registration It can be seen that a message indicating that the goods can be purchased is displayed in the form of a popup.

On the other hand, as described above, the smartphone 21 and the network smartphone 22 of the smartphone 21 are notified that the point use request is possible when the remaining points are summed up from the server 10. .

One is that the smart phone 21 or the social network smartphone 22 as shown in S231 transfers his point to the other party to allow the other party to use the point request.

For example, when the smartphone 21, which has received the information of the social networking smartphone 22, wants to transfer its remaining points, the server 10 may request the transfer of the smartphone 21 to the remaining points. Is added to the remaining points of the network smartphone 22 and stored in the account of the network smartphone 22, and then deducted as many points as requested to transfer from the remaining points of the smartphone 21 to the smartphone Stored in the account of 21 (S233).

Secondly, unlike steps S231 and S233, the server 10 supports the smartphone 21 and the social networking smartphone 22 connected to the social network by adding up points and purchasing together.

That is, when the server 10 adds points to the smart phone 21 and the social networking smartphone 22 in step S232, the point usage request is possible because there are more points than the deduction point of the point use page, and then the Receiving a point use request in the point use page from the smartphone 21 and the social networking smartphone 22, respectively, by deducting points by the respective burden from the smart phone 21 and the social networking smartphone 22, Process to provide payment according to the use request (S234).

When the remaining points of the smartphone 21 and the social networking smartphone 22 are added up, the number of points deducted from the point use page becomes larger. At this time, the server 10 determines in advance how much points to bear. Also, the user of the smartphone 21 and the social networking smartphone 22 may be selected.

On the other hand, the payment according to the use request may be provided for any one of the user of the smartphone 21 or the network smartphone 22 if the purchase of goods or payment of service charges, for whom Also, the server 10 may set a rule in advance as to whether to be provided, or allow the user of the smartphone 21 and the social networking smartphone 22 to select.

Meanwhile, referring to FIG. 7, another aspect of a method for providing a point according to an advertisement reception in a smart phone according to the present invention will be described.

FIG. 7 is a flowchart illustrating a method for providing a point according to an advertisement reception in the smartphone illustrated in FIG. 4 from the perspective of a smartphone.

As shown in FIG. 7, any one of a plurality of smartphones 20 connected to the server 10 through a wired or wireless communication network 21 receives a message including a link of an advertisement video from the server 10. As shown in FIG. 2A, a popup window is generated to display a message on the screen (S310).

In this case, when the user selects the playback function of the advertisement video in the message window as shown in (a) of FIG. 2, the smart phone 21 is connected to the advertisement video link through a wired / wireless communication network and FIG. As shown in the figure, the video is received or downloaded and played by the streaming method.

On the other hand, if the user exits the message window without selecting the play function of the advertisement video, the corresponding advertisement video link is stored in the advertisement list (S320).

Subsequently, when the user executes a dedicated app of the smartphone 21 to open an advertisement list and selects an advertisement video link stored in the advertisement list, the smartphone 21 connects to the corresponding advertisement video link through a wired / wireless communication network to download a video. Receive or download and play by streaming.

Meanwhile, the played advertisement video link is deleted from the advertisement list (S330).

When points are paid and accumulated according to the reproduction of the advertising video, the user connects to the server 10 through the wired / wireless communication network using the smart phone 21, and points including the payment and deduction points according to the request for using the points. Access the usage page.

On the other hand, when displaying the point use page on the screen, the smartphone 21 reads the account information from the server 10 and displays the remaining points on the screen together or may be displayed on the screen separately at the user request (S340). .

When the point usage page is displayed on the screen, the user requests a point use request if a point use request is possible within his remaining point limit.

In this case, the smartphone 21 provides a point use request to the server 10 (S350).

On the other hand, the smartphone 21 transfers the point to any one of the social network smartphone 22 connected to the social network, or when you want to request the use of the point with the social network smartphone 22 to handle the user interface for this. Display on the screen.

The point providing method according to the reception of the advertisement in the smart phone according to the present invention as described above may be implemented as a computer readable code and stored in a computer readable recording medium.

The computer-readable recording medium may include any type of medium in which data readable by a computer system is stored. Examples of the medium include a DVD-ROM, a CD-ROM, a hard disk, a USB memory, a flash memory And the like.

On the other hand, the expression contained in the recording medium encompasses both the case of being recorded on the recording medium in large quantities and distributed in a package form as well as being provided through the network in the form of data packets and stored in the recording medium.

In the above description, the term "server" is used. However, in a distributed computing environment, since a function or a load is generally divided into multiple servers and processed, the "server" does not necessarily refer to a single hardware component and is a server that is functionally divided. It can include a group.

On the other hand, although the expression "smart phone" is used in the above, the user can be connected to the server 10 without being limited by space while carrying it, and means for receiving a message by means of a push method is necessarily called a smartphone. It is not limited to hardware classified. In other words, it should be interpreted as a concept that includes both a tablet and a personal data assistant (PDA) in addition to a mobile phone equipped with IOS or Android OS.

Meanwhile, in the above description, the expression network or wired / wireless communication network is used. In this case, the network and wired / wireless communication network include a wireless Internet (Wi-fi) network, a data communication network, an intranet, a VPN, a mobile communication network, and the like.

While the present invention has been described with reference to the accompanying drawings and embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. . Accordingly, the scope of the present invention should be determined only by the technical idea of the appended claims, and is not limited to the above embodiments.

The present invention can be applied to the smartphone technology field. In particular, it is applicable to the technical field of providing an advertisement to a smartphone.

10: server
20: Smartphones
30: advertiser server

Claims (9)

delete Step 210, the server generating a message including a link of an advertisement video by retrieving a unique identifier of a pre-stored smart phone and providing the generated message to the smart phone;
Step 220, a server providing a video of the advertisement video link by a download or streaming method in response to a request from the smartphone connected through a wired or wireless communication network;
Step 230, the server pays a predetermined point to an account of the smartphone as the playback of the video is completed by the smartphone; And
The server provides a point usage page including information on payment and deduction points according to the point use request to the smartphone connected through a wired / wireless communication network, and receives the point use request from the smartphone. And a step 240 of subtracting the deduction point of the point use page from the remaining points and storing it in the account, thereby providing payment according to the use request.
The step 210 may include: retrieving a unique identifier of a pre-stored smart phone, user information of the smart phone, and information of other users connected to the smart phone user through a social network;
Step 212 of selecting one of the plurality of advertisement videos by using the extracted user information or information of other users connected through social network connections;
Step 213, generating a message by combining a link of the selected advertisement video and a unique identifier of the smartphone; And
And step 214 of providing the generated message to a message push server connected through a network. delete The method of claim 2,
The server provides a social network service to a plurality of smartphones,
After the step 230, as the server receives a transfer request for the remaining points of the network smart phone from any one network smart phone connected to the social network, the server receives the requested transfer point of the network smart phone And adding to the remaining points of the smartphone and storing the account in the account, and subtracting the remaining points of the network smartphone by the requested points and storing them in the account. Point providing method according to the advertisement received. The method of claim 2,
The server provides a social network service to a plurality of smartphones,
After the step 230, if the deduction point of the point use page is more than the remaining points of the smartphone, the server remaining the remaining points of the smartphone account of the network smartphone connected to the smartphone account and the social network Points according to the reception of the advertisement in the smart phone, characterized in that it further comprises a step 232 of providing information on the smart phone smartphones that are larger than the deduction point of the point use page when summed with the point; How to Provide. The method of claim 5, wherein
After the step 232, as the smart phone that has received the information of the smart phone to request the transfer of the remaining points of the smart phone to the smart phone, the network to the point that the transfer request of the smart phone And adding to the remaining points of the phone and storing them in the account, the step 233 of subtracting the remaining points of the smartphone by the requested points and storing them in the account. How to provide points. The method of claim 5, wherein
After the step 232, the server receives the point usage request in the point use page from the smart phone and the smart phone provided with the smart phone, the point from the remaining points of the smart phone and the network smart phone After subtracting the deduction point of the use page by each burden, and storing in the account, step 234 of processing to provide the payment according to the use request; Provides a point upon receiving an advertisement in a smartphone, comprising a Way. delete delete

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