KR101161341B1 - Goods advertisement system using cumstomized bar code and method thereof - Google Patents

Abstract

The present invention relates to a product advertisement system and method using a dedicated bar code, and more particularly, to include product identification information of a product, access information for purchase of the product, and unique information of a barcode provider for the advertisement of the product. By generating a dedicated bar code of the product and issuing it to the corresponding bar code provider, the bar code provider connects the designated seller and the buyer by advertising the product using the dedicated bar code so that the seller can directly sell the product without additional effort. To increase product quality, and the bar code operators advertise the product through various media by displaying advertisements containing the bar code of the product on offline media such as newspapers, magazines, televisions, or online media such as emails, text messages, blogs, and online cafes. The seller you set up By diversifying sales channels for the product, displaying the seller's product and ad agency fee information by product, and providing an online barcode purchase interface that allows barcode operators to receive a dedicated barcode for the product. A plurality of barcode operators can freely select a product and seller to be advertised, thereby providing a new product advertisement and sales market.

Description

Product advertising system and method using a dedicated barcode {GOODS ADVERTISEMENT SYSTEM USING CUMSTOMIZED BAR CODE AND METHOD THEREOF}

The present invention relates to a product advertising system and method using a dedicated bar code, and in particular, the product specific bar code including the product identification information of the product, the connection information for the purchase of the product and the unique information of the bar code provider advertising the product The present invention relates to a product advertisement system and method using a dedicated bar code to generate a new advertisement and sales market by allowing the barcode operator to perform advertisement of the corresponding product by using the same.

Recently, as the utilization of mobile applications increases, various types of mobile marketing technologies have emerged. Among them, a method of using a barcode and a mobile terminal is receiving attention again. For example, mobile commerce is gradually increasing through various systems for receiving product information and purchasing a corresponding product using a mobile terminal in which an application for recognizing product information with a barcode printed on a product is embedded.

On the other hand, as the new requirements for various mobile commerce recently appeared, differentiation by strengthening marketing is emphasized.

FIG. 1 is a block diagram of a product advertisement system through recognition of a general product barcode. The product advertisement system recognizes a barcode 2 printed on the product 1 using the image pickup device 3 and recognizes the barcode. Receives (5) the decoded barcode information from the user terminal 10 through the user terminal 10 and the communication network 15 to decode the received product related information and purchase information related to the user terminal 10 Commodity server 30 to transmit (6).

The merchandise server 30 transmits the merchandise related information and the purchase information corresponding to the merchandise to the user terminal from the merchandise information database 40 in which the merchandise related information is pre-stored using the merchandise identification information (6). Inquiry (4) and purchase (7) of the product-related information in the user terminal is possible.

In this case, the purchase of the product is limited to the online shopping mall or the seller designated by the product server 30, and there is practically no relation between the standardized barcode provider and the seller. That is, since the operator of the commodity server 30 to which the terminal 10 interoperates randomly uses the standard barcode information, the reliability of the price is low and there is no marketing function for a specific commodity. it's difficult.

In a similar manner, a method of issuing a dedicated bar code for a specific product or a group of products to facilitate the purchase of the product by reading the bar code is also used. Barcode issuers who require marketing are overrestricted.

Alternatively, you can simply provide product information or offer the lowest price search results, except for purchase links. However, this is simply a convenience of input through a barcode interface. Fairly vulnerable

In other words, the product information provision and purchase linkage method through the existing barcode interface uses a standard barcode or issues a dedicated barcode from the point of view of the seller (the seller designated through the server that matches the barcode information with the product information) and immediately issues the purchase. It's just a way of providing the convenience (by using a terminal) and convenience (no separate product name input).

However, in a situation where there are numerous sellers and various terms of sale such as product descriptions, additional services, and discounts, such seller-driven systems are no longer attractive to buyers.

Therefore, the paradigm shift to a new mobile shopping system from a marketing function provider's point of view, which leads the sales of good sellers by connecting the best sellers and buyers through activation of the marketing functions of the products, and earns commission for such marketing. I need to.

An object of the embodiments of the present invention for improving the above-mentioned problems is to generate a dedicated barcode of the product including the product identification information of the product, the access information for the purchase of the product and the unique information of the bar code provider for the advertisement of the product By issuing to the corresponding bar code provider to provide a product advertising system and method using a dedicated bar code that allows the bar code provider to connect the specified seller and the buyer on behalf of the advertisement of the product using the dedicated bar code.

Another object of the embodiments of the present invention for improving the above-mentioned problems is that a barcode provider has an advertisement including a dedicated barcode of a corresponding product in an offline medium such as a newspaper, a magazine, a television, or an online medium such as an email, a text message, a blog, an online cafe, or the like. It is to provide a product advertising system and method using a dedicated bar code to advertise the product through a variety of media and to sell through a predetermined seller by posting a.

Another object of the embodiments of the present invention for improving the above-mentioned problems is to provide an online barcode purchase interface that displays the seller's goods and advertising agency fee information for each product, and allows the barcode operator to receive a dedicated barcode for the product. By providing a product advertising system and method using a dedicated bar code that allows a plurality of bar code operators to freely select the products and sellers to be advertised.

Another object of the embodiments of the present invention for improving the above-mentioned problems is that only when the seller's product is sold, only the advertisement of the sold product is paid by paying an advertising agency fee to the barcode operator who advertises using the barcode of the corresponding product. It is to provide a product advertising system and method using a dedicated bar code to induce a direct fee.

Another object of the embodiments of the present invention for improving the above-mentioned problems is that when applied to the online open market, the advertisement is replaced by a bar code operator advertising the advertising area for various media performed by the open market using a bar code for each product. It is to provide a product advertising system and method using a dedicated bar code to maximize the effect.

Product advertisement system using a dedicated bar code according to an embodiment of the present invention for achieving the above object and a product management unit for managing the seller information, identification information and purchase-related information of the product, and the corresponding product for the advertising agency of the specific product A barcode is generated from a barcode provider who wants to place a barcode on a medium, and a dedicated barcode including identification information of the specific product, access information for purchasing the specific product, and unique information of the barcode operator is generated and given to the barcode provider. And a bar code management server including a bar code management unit that manages an advertisement agency state according to bar code provider unique information included in the bar code information received thereafter, and obtains the bar code provider by reading the dedicated bar code posted on the medium. Send the information and make a purchase A user terminal having a dedicated program for receiving related information, receiving the information contained in the dedicated bar code from the user terminal, providing it to the bar code management server and the purchase related information of the product corresponding to the dedicated bar code to the bar code It includes a barcode application server received from the management server and provided to the user terminal.

The barcode management server displays the product and seller information and the advertisement agency fee information for each product to provide an online barcode purchase interface that allows the barcode operator to select the product and the seller and request a dedicated barcode.

The product management unit manages advertisement agency fee information of the product.

The barcode management unit divides and manages the bar code provider related information including one or more of unique information, classification information, and media type information and product sales information for each bar code according to the bar code provider related information.

The dedicated bar code further includes at least one or more of identification information of the medium, expiration date information for setting an expiration date of the merchandise sales information, and substitute information which is substitute seller information of the commodity, and the bar code manager includes the expiration date information. The information corresponding to the substitute information is provided to the barcode application server.

The barcode management server further includes a payment management unit that manages a payment procedure when the product is sold or a customer management unit that manages a purchase procedure and a purchase consultation of the product purchase customer.

The user terminal performs a function of the dedicated program instead of the dedicated program through a web connection or by using a widget.

The medium may be an offline medium of one or more of newspapers, magazines, television, and posters, or an online medium of one or more of emails, text messages, blogs, and online cafes.

Product advertisement system using a dedicated bar code according to another embodiment of the present invention for achieving the above object is a product management unit for managing the seller information, identification information and purchase-related information of the product, for the advertisement of the specific product Dedicated bar code including identification information of the specific product obtained from the product management unit, access information for purchase of the specific product, and unique information of the previously registered bar code provider upon receiving a request for generating a barcode from a bar code provider to publish the bar code on a medium. A bar code management unit for generating and assigning the bar code provider to the bar code provider and managing an advertisement agency state according to the bar code provider unique information included in the bar code information received thereafter, and a user terminal recognizing the dedicated bar code posted by the bar code provider on the medium. Information contained in the dedicated barcode from And a bar code management server including a bar code application unit which transmits the received bar information to the bar code management unit and receives the purchase related information of the product corresponding to the dedicated bar code from the merchandise management unit and provides it to the user terminal.

In addition, the product advertisement method using a dedicated bar code according to another embodiment of the present invention for achieving the above object is a bar code management server to register the seller and product related information requesting the sale of the product, the bar code management server Receiving a business registration request from a bar code provider to publish a bar code on a medium, generating unique information and registering as a bar code provider, the bar code management server to the bar code provider selected the registered product and the seller product identification information of the product Generating a dedicated barcode including access information for purchasing the product and unique information of the barcode provider and assigning the barcode to the barcode provider; the barcode application server is included in the dedicated barcode posted by the barcode operator on the medium. Information from connected user terminals If you do this and God receives the purchase-related information including the product information of the corresponding merchant provides the barcode management server comprising providing to said user terminal.

In the product advertisement method using the dedicated bar code, when the purchase of the specific product, the barcode management server performs a payment procedure for the corresponding product, and after the step, the barcode management server is unique to the barcode provider of the received barcode-containing information. The method further comprises the step of calculating an advertising agency fee according to the advertising agency of the barcode operator using the information and product identification information.

Product advertisement system and method using a dedicated bar code according to an embodiment of the present invention dedicated to the product including the product identification information of the product, the connection information for the purchase of the product and the unique information of the bar code provider for the advertisement of the product By generating a barcode and issuing it to the corresponding barcode operator, the barcode operator connects the designated seller and the buyer by advertising the product using the dedicated barcode to further increase the sales rate without the additional effort of the seller who directly sells the product. It works.

Product advertisement system and method using a dedicated bar code according to an embodiment of the present invention is a bar code provider to use a dedicated bar code of the product on the offline media such as newspapers, magazines, television, or online media such as email, text messages, blogs, online cafes, etc. By displaying the included advertisements, it is possible to advertise products through various media and to sell them through a predetermined seller, thereby diversifying sales channels for the corresponding products.

Product advertisement system and method using a dedicated bar code according to an embodiment of the present invention displays an online bar code purchase interface that displays the information of the seller and the product's advertising agency fee, and allows the barcode operator to be issued a dedicated bar code for the product By providing a plurality of barcode operators can freely select the products and sellers to advertise to provide a new product advertising and sales market.

Product advertisement system and method using a dedicated bar code according to an embodiment of the present invention, when the seller's products are sold, the advertisement of the sold product by paying an advertising agency fee to the bar code provider advertising using the bar code of the corresponding product Direct commissions are incurred only for the seller, which increases sales at a more efficient cost.

Product advertisement system and method using a dedicated bar code according to an embodiment of the present invention, when applied to the online open market, by a barcode operator for advertising the advertising area for various media performed by the open market using a dedicated bar code for each product By maximizing the effectiveness of advertising, the cost and management costs of open markets can be greatly reduced, and profitability can be improved to lower sales commissions for sellers.

1 is a configuration diagram of a product advertisement system through the recognition of a general product barcode.
2 is a block diagram of a product advertisement system using a dedicated bar code according to a first embodiment of the present invention.
3 is a block diagram of a product advertising system using a dedicated bar code according to a second embodiment of the present invention.
4 is a block diagram of a product advertisement system using a dedicated bar code according to a third embodiment of the present invention.
5 is a block diagram of a product advertising system using a dedicated bar code according to a fourth embodiment of the present invention.
6 is a data flow diagram of a product advertisement method using a dedicated bar code according to an embodiment of the present invention.

The present invention as described above will be described in detail with reference to the accompanying drawings and embodiments.

2 is a configuration diagram of a product advertisement system using a dedicated barcode according to the first embodiment of the present invention, the product advertisement system using the dedicated barcode is a product management unit for managing the seller information, identification information and purchase related information of the product ( 320), a bar code generation request 21 from a bar code provider 200 which wants to place a bar code of the corresponding product on the medium for the advertisement of the specific product is received, identification information of the specific product and access information for purchasing the specific product. And generating a dedicated bar code 55 including the unique information of the bar code provider 200 to the bar code provider 200 and managing the advertisement agency status according to the bar code provider unique information included in the received bar code information. The barcode management unit 310 and the barcode provider 200 recognizes the dedicated barcode 55 posted on the medium 50 and includes the information included therein. After receiving the user terminal 100 having a dedicated program 110 for transmitting the corresponding information and receiving the relevant information, and receives the information contained in the dedicated bar code 55 from the user terminal 100 The bar code application server provided to the bar code management server and receiving (27) the purchase related information of the product corresponding to the dedicated bar code 55 from the merchandise management unit 320 and providing it to the user terminal 100 (25). 300).

The merchandise management unit 320 manages seller-related information, identification information, and purchase-related information input by a seller who wants to sell a product.

When the barcode provider 200 searches for the identification information and the purchase related information of the product and wants to advertise the product of a specific seller, the barcode provider 200 requests the barcode generation unit 21 to generate the barcode of the corresponding product. The bar code provider 200 is assigned to display the bar code through a contract, and when the purchase of the corresponding product occurs through this, it is a company that distributes the profits with the seller. Or, if you are an open market seller, you may receive a portion of the sales commission in the open market.

The barcode management unit 310 generates 20 a dedicated barcode 55 for each product of the particular seller including the unique information of the barcode provider 200 and issues it to the barcode provider 310. Thereafter, the barcode provider 310 posts an advertisement including the dedicated barcode 55 on a predetermined medium 50.

The dedicated barcode 55 is not a standardized barcode that is generally used, but is a dedicated barcode specialized in the conditions of the corresponding product including the unique information of the barcode provider 200 as described above. To this end, a two-dimensional (2D) barcode may be used that can contain more information than a typical barcode.

The medium 50 may be various types such as an offline medium such as a newspaper, a magazine, a television, a poster, or an online medium such as an email, a text message, a blog, an online cafe, or the like.

The user terminal 100 recognizes (23) the dedicated bar code 55 posted on the medium 50 by using an imaging device and the like, and a dedicated program capable of interpreting the information included in the recognized dedicated bar code ( 110 is provided or installed to recognize the product-related information contained in the dedicated bar code 55 by using it. In this case, the user terminal 100 may perform the function of the dedicated program instead of the dedicated program 110 through a web connection or by using a widget.

When the barcode included information recognized by the user terminal 100 is transmitted to the barcode application server 300, the barcode application server 300 provides the barcode management unit 310 with information included in the barcode. Receiving the corresponding product related information stored in the 320 and transmitted to the user terminal 100 (25) to allow the user to purchase the product.

The user may purchase the corresponding product 24 through a dedicated purchase interface provided by the user terminal 100, and the dedicated purchase interface may be equipped with an order and payment module so that payment through credit card and telephone payment is also possible. Can be configured.

After the user's order, the bar code application server 300 may provide the delivery information of the product to the user.

In this way, a product-specific barcode including product identification information of a product, access information for purchase of the product, and unique information of a barcode operator on behalf of the advertisement of the product is generated and issued to the barcode provider, and the barcode provider is issued. Through the product advertisement system for connecting the designated seller and the buyer on behalf of the advertisement of the product using the dedicated bar code can further increase the sales rate without the additional effort of the seller selling the product directly.

The present embodiment generates a dedicated bar code 55 including the product and the bar code provider information, the bar code provider 200 to display (advertise) the operator operating the bar code application server 300 and the dedicated bar code 55 is assigned (displayed) It is composed of a separate barcode, which uses a special barcode created by a specific operator to display a specific product rather than a standard barcode of a specific product through a specific medium, and provides exclusive information to the accessing user through the product. It is configured to sell. In other words, it is a new way that a marketing company selects several sellers and products and connects them with users through a barcode system, so that a marketing company that already has the right to the media registers as a barcode company and utilizes the media managed by itself. .

On the other hand, the barcode application server 300 is preferably configured as a mobile application server. That is, the user terminal 100 has a built-in program 110 (dedicated mobile application), rather than the product purchase configuration according to the barcode recognition, the barcode management unit 310 generates a dedicated bar code 55 for a specific product The bar code includes product information, business information, and access information of the barcode application server 300 to provide a product purchase service to the visitor while checking the product exhibitor information. It can also be configured to distribute.

Due to this configuration, the barcode provider 200 includes an advertisement including a dedicated barcode 55 of the corresponding product in an offline medium 50 such as a newspaper, a magazine, a television, or an online medium such as an email, a text message, a blog, or an online cafe. Can advertise and advertise and sell products according to various sales conditions through various media, thereby diversifying marketing channels for the corresponding products and activating sales.

3 is a block diagram of a product advertisement system using a dedicated bar code according to a second embodiment of the present invention, a bar code market in which a plurality of bar code providers 200 can purchase a dedicated bar code 301 according to various products and sales conditions. An embodiment including 400 is shown.

The seller who sells the product in the product sales market 500 (for example, an online open market) sends the product and related information through the online server 330 configured to link the product information to the barcode application server 300. Can display at 400). In this case, the linkage may be configured to be automatically performed according to a specific condition.

In the present embodiment, when the seller displays the product related information, the barcode market 400 displays the product, the seller information, and the advertisement agency fee information for each product on the barcode market 400, among the plurality of barcode providers 200. It is to provide an online barcode purchase interface that allows some to select the product and seller to request 420 a dedicated barcode 301.

In this case, the product management unit 410 of the barcode market 400 manages the identification information and related information of the product, manages the seller information and the advertising agency fee information of the product, the barcode provider of the barcode market 400 The management unit 430 classifies and manages the related information of the bar code provider including one or more of unique information, classification information, and media type information, and product sales information for each bar code according to the bar code provider related information.

As an example of the barcode operator 200, a large media company, an advertisement operator, a personal operator who operates a blog or a cafe may be mentioned. In addition, a general operator (purchaser) may be a barcode operator. In this case, if the manufacturer or the importer is the same as the retailer-related merchandise seller (that is, the bar code provider and the seller are the same), the advertisement of the product is performed in place of the merchandise market. Savings can result in lower sales fees.

In addition, the dedicated bar code 301 issued to the bar code provider 200 may include the medium information which is identification information of the medium, the expiration date information that sets the expiration date of the merchandise sales information, the substitute information that is an alternative seller information of the product, or the like. Other necessary option information may be additionally added and configured, and the bar code manager 420 provides the bar code application server 300 with information corresponding to the expiration date information and substitute information.

In other words, by adding the media identification information, you can set the sales amount according to the media type or set the expiration date of the product sale to manage the products for a limited time. When it is impossible to maintain the sale of the corresponding product due to the connection, a dedicated bar code 301 may be configured by adding alternative information for interworking with the alternative seller of the seller.

In addition, as other option information of the dedicated bar code 301, information that can be interlocked in a plurality of commodity trading markets may be included, or an expiration date according to the type of a medium may be set, or product information may be explicitly set in the bar code 301. It may be configured to verify the barcode recognition by providing product information before the search in the dedicated program itself of the user terminal.

In addition, the dedicated program collects and compares bar code information for the same product or after generating new dedicated bar code information including the corresponding user information so that it can be distributed on its own after recognizing the dedicated bar code information and providing it as a photo. It may be configured to further include a function that can be sent to other people or inserted into your blog.

As such, a new product advertisement in which a plurality of barcode providers and sellers of products are linked by displaying an online barcode purchase interface for displaying a seller's products and advertisement agency fee information and allowing a barcode operator to issue a dedicated barcode for the product. And sales markets.

4 is a block diagram of a product advertisement system using a dedicated bar code according to a third embodiment of the present invention. The open market (500: home shopping, online shopping mall) that sells various products, and the payment of the open market 500 and Management agency server 600 for the customer management, the bar code application server for managing the product information and the bar code management server 400 for generating and managing a bar code dedicated bar code provider and a dedicated program of the mobile terminal 100 ( A configuration including 300 is shown.

The management agency server 600 includes a payment management unit 610 for managing a payment procedure when the product is sold, a customer management unit 620 for managing a purchase procedure and a purchase consultation of the product purchase customer, wherein the barcode management server It may be configured on the same server as 400.

The merchandise seller registers the merchandise (for example, a handbag) that he intends to sell through the home shopping or online shopping mall in the merchandise management unit 410.

The barcode operator 200 registers with the barcode operator management unit 430 as an operator that can advertise on a medium using a dedicated barcode. Subsequently, the barcode provider 200 selects a seller's product corresponding to a desired condition from a seller and a product list displayed in the product management unit 410 and requests a barcode of the corresponding product from the barcode management server 400. The barcode generation management unit 420 of the barcode management server 400 generates a dedicated barcode including corresponding barcode provider information, product information, and connection information of the barcode application server 300 and issues the barcode to the barcode provider 200. Thereafter, the barcode provider 200 interposes a product advertisement including the issued dedicated barcode on a medium.

A user who owns a mobile terminal 100 equipped with a camera or the like photographs a dedicated barcode of a corresponding advertisement, and uses a dedicated program to decode a dedicated barcode photographed in the mobile terminal and decodes the barcode. Extract relevant information. The dedicated program can be downloaded and installed from an application store or a market.

Thereafter, when the mobile terminal 100 accesses the barcode application server 300 using the access information and delivers barcode information, the barcode application server 300 transmits the barcode information to the barcode management server 400. Provides and receives the product information of the product management unit 410 and transmits to the mobile terminal 100.

When a user determines to purchase the corresponding product by viewing the product information transmitted to the mobile terminal 100, the user responds through the payment management unit 610 and the customer management unit 620 according to a predetermined process of the management agency server 600. The purchase and payment process of the seller's products is carried out.

After the payment process is completed, the payment management unit 610 pays the seller of the product a limited amount of the fee of the open market 500 of the payment paid by the user, a marketing agency fee corresponding to a part of the fee To pay the bar code provider 200. In this case, since the bar code provider 200 replaces the advertisement of the corresponding product in the position of the open market 500, a fee lower than the existing fee, which includes the advertisement cost of the corresponding product, may be assigned to the seller.

As such, the present invention pays an ad agency fee to the bar code provider who advertises using the bar code of the corresponding product, so that a direct fee is generated only for the advertisement of the sold product, thereby increasing sales at a more efficient cost for the seller. have.

5 is a configuration diagram of a product advertisement system using a dedicated bar code according to a fourth embodiment of the present invention, and illustrates a main management function of a general open market.

Main management functions of the general open market include a function of managing a seller 700 selling a product in the open market (530), a marketing management function (510) of managing the product through various media, and operating in an open market. It may be divided into an open market management function 520 that manages a sales system and a procedure of a corresponding product such as a site or home shopping.

When a product of a seller 700 registered in the open market is sold, the open market may set a predetermined product sales fee and receive the payment from the payment price of the seller 700 who sold the product.

In general, a marketing management function for performing and managing advertisements or campaign advertisements for various media executed in the open market, in addition to the amount set in the management function 520 of the open market, in the product sales fee collected by the existing open market. There is an amount set at 510.

However, a product advertisement system and method using a dedicated barcode according to an embodiment of the present invention is a barcode operator using a barcode management server 400 for advertising the advertisement area for a variety of media performed by the open market using a dedicated barcode for each product ( 200 is configured to replace the bar code, so that the advertising area is represented by various bar code providers 200, thereby significantly reducing the advertising costs and marketing management costs of the open market, thereby improving the open market profitability for the seller 700 Selling fees can be lowered, and sellers can increase their profitability by reducing advertising costs and additional costs for various events.

6 is a data flow diagram of the product advertisement method using a dedicated bar code according to an embodiment of the present invention, the bar code management server 400 registers the seller 700 and the product related information to request the sale of the product (S610) (S615). ), The barcode management server 400 receives a business registration request (S620) from the barcode operator 200 to publish the barcode on the medium to generate unique information and then register as a barcode operator (S625), the Dedicated bar code management server 400 includes the product identification information of the product, the access information for the purchase of the product and the unique information of the bar code provider to the bar code provider 200 that selected the registered product and the seller (S630) Generating a bar code (S635) and assigning it to the bar code provider 200, the bar code application server 300 is dedicated to the bar code provider 200 posted on the medium (S645) When the information included in the code is received from the connected user terminal 100 (S655, S660), it is provided to the barcode management server 400 (S665) to receive purchase related information including product information of the corresponding seller (S670). And providing it to the user terminal 100 (S675).

In the product advertisement method using the dedicated bar code, when the product is purchased, the barcode management server 400 performs a payment procedure for the corresponding product (S685, S687, S690) and after the payment step (S687), the barcode The management server 400 calculates an advertisement agency fee according to the advertisement agency of the barcode provider 200 by using the barcode operator unique information and product identification information of the received barcode included information (S695, S696, S697) It may further include.

Although not shown, the product advertisement method using the dedicated barcode may further include transmitting order information or payment information to a seller upon completion of the order and payment, and transmitting shipping information of the product to a user who ordered the product. It may further comprise the step of.

The foregoing embodiments and advantages are merely exemplary and are not to be construed as limiting the present invention. However, the present invention is not limited to the above-described embodiments, and various changes and modifications may be made by those skilled in the art without departing from the scope of the present invention. .

100: user terminal 110: dedicated program
200: barcode provider 300: barcode application server
400: bar code management server 410: product management
420: barcode generation, management unit 430: barcode operator management unit
500: open market 600: management agency server
700: seller

Claims (11)

In the product advertising system using a dedicated bar code,
A product management unit that manages seller information, identification information, and purchase related information of a product, and a barcode generation request from a barcode provider who wants to place a barcode of the corresponding product on a medium for the advertisement of the specific product, and receives identification information of the specific product, Generating a dedicated bar code including access information for purchase of the specific product and unique information of the bar code provider and assigning the bar code to the bar code provider, and managing ad agency status according to the bar code provider unique information included in the received bar code information. A barcode management server including a barcode management unit;
A user terminal having a dedicated program for recognizing the dedicated barcode posted on the medium by the barcode operator to obtain the included information, transmitting the corresponding information, and receiving the purchase related information;
Bar code application that receives the information contained in the dedicated bar code from the user terminal, provides it to the bar code management server and receives the purchase related information of the product corresponding to the dedicated bar code from the bar code management server to provide to the user terminal Include servers,
The barcode management server displays the product and seller information and the advertisement agency fee information for each product, and provides a bar code purchase interface that allows the barcode operator to select the product and the seller and request a dedicated bar code. Product advertising system using.
delete The method of claim 1,
The product management unit using a dedicated bar code, characterized in that for managing the advertising agency fee information of the product.
The method of claim 3, wherein
The bar code management unit separately manages the bar code provider-related information including at least one of unique information, classification information, and media type information, and product sales information for each bar code according to the bar code provider-related information. Product advertising system using.
The method of claim 1,
The dedicated bar code further includes at least one or more of identification information of the medium, expiration date information for setting an expiration date of the merchandise sales information, and substitute information which is substitute seller information of the commodity, and the bar code manager includes the expiration date information. Product information system using a dedicated bar code, characterized in that for providing information corresponding to the substitute information to the bar code application server.
The method of claim 1,
The bar code management server further comprises a payment management unit for managing the payment procedure when the sale of the product or a product advertising system using a dedicated bar code, characterized in that further comprising a customer management unit for managing the purchasing process and purchasing consultation of the customer purchasing the product.
The method of claim 1,
The user terminal is a product advertisement system using a dedicated bar code, characterized in that to perform the function of the dedicated program instead of a dedicated program through a web connection or using a widget (Widget).
The method of claim 1,
The medium is a product advertisement system using a dedicated bar code, characterized in that one or more of the offline media of the newspaper, magazine, television, posters or one or more of the online media of email, text messages, blogs, online cafes.
In the product advertising system using a dedicated bar code that allows a user terminal having a dedicated program to recognize the bar code displayed on any medium to purchase the related product,
A product management unit managing seller information, identification information, and purchase related information of a product;
For the advertisement of a specific product, a barcode is generated from a barcode provider who wants to place a barcode of the corresponding product on a medium, and the identification information of the specific product obtained from the product management unit, access information for purchasing the specific product, and previously registered A barcode management unit which generates a dedicated barcode including unique information of the barcode operator and gives the barcode to the barcode provider, and manages an advertisement agency state according to barcode operator unique information included in the barcode information received thereafter;
The barcode provider receives information included in the dedicated barcode from a user terminal that recognizes the dedicated barcode posted on the medium, transfers the information included in the dedicated barcode to the barcode management unit, and transmits the purchase related information of a product corresponding to the dedicated barcode. Including a barcode management server having a barcode application unit received from the product management unit provided to the user terminal,
The barcode management server displays the product and seller information and the advertisement agency fee information for each product, and provides a bar code purchase interface that allows the barcode operator to select the product and the seller and request a dedicated bar code. Product advertising system using.
In the product advertising method using a dedicated bar code for advertising the specific product of the seller desired by the bar code operators that can display the bar code on the medium,
a) registering, by the barcode management server, seller and product related information requesting the sale of the product;
b) the barcode management server receiving a business registration request from a barcode provider who wants to place a barcode on a medium, generating unique information, and registering the barcode as a barcode provider;
c) The barcode management server generates a dedicated barcode including a product identification information of the product, access information for purchase of the product, and unique information of the barcode operator, to a barcode provider that selects the registered product and the seller. Giving to;
d) When the barcode application server receives the information contained in the dedicated barcode posted by the barcode operator on the medium from the connected user terminal, the barcode application server provides the barcode management server with the purchase related information including product information of the corresponding seller. Receiving and providing the same to the user terminal;
The barcode management server displays the product and seller information and the advertisement agency fee information for each product, and provides a bar code purchase interface that allows the barcode operator to select the product and the seller and request a dedicated bar code. Product advertising method using.
The method of claim 10,
e) performing a payment procedure for the corresponding product by the barcode management server when purchasing the specific product;
f) after the step e), the barcode management server further comprises the step of calculating the advertising agency fee according to the advertising agency of the barcode operator using the barcode operator unique information and product identification information of the received barcode including information; Product advertising method using a dedicated bar code, characterized in that.

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