KR101159558B1 - Mobile system and method for providing user-customized service using GPS pattern information - Google Patents

Abstract

Provided are a method and a system for providing a mobile communication service using a geographic information pattern. In the method of providing a mobile communication service using a geographic information pattern according to an embodiment of the present invention, the mobile communication terminal recognizes from the clothes information recognized by the RFID tag attached to the clothes of the short distance and the geographic information radio signal received from the GPS satellites. Receiving geographic information of a mobile communication terminal, storing clothes information, geographic information, the date and time when the information is recognized, and storing the mobile communication terminal identification information as a user record, including mobile terminal identification information Extracting a pattern from a previously stored user record, extracting a matching pattern matching a tomorrow date from the extracted patterns in order of matching probability, and extracting clothes and geographic information included in a user record corresponding to the matching pattern And transmitting information data related to the clothes information and the geographic information extracted to the mobile communication terminal. It includes the system.

Geographic Information, GPS, Mobile Communication, RFID

Description

Mobile communication service providing method using geographic information pattern and system thereof {Mobile system and method for providing user-customized service using GPS pattern information}

The present invention relates to a method and system for providing a mobile communication service, and more particularly, to a method and system for providing a mobile communication service using a geographic information pattern.

With the recent rapid development of electronic engineering and communication engineering, mobile communication terminals have various functions. That is, with the rapid development of wireless communication and data processing technology, people can use not only voice calls but also Internet access, video communication and video message transmission using mobile communication terminals. Also, due to the rapid spread of mobile communication terminals, mobile communication terminals are becoming an essential means of communication in modern life, such as a great amount of communication occurring in human relationships through mobile communication terminals.

Mobile terminals, which are rapidly adding various functions as described above, are the most suitable communication means for providing location-based services. That is, the first mobile communication terminal is a personal-oriented terminal, the second position can be relatively accurate to know the current position of the terminal by a few to several tens of meters, and the third, through the Internet and mobile communication network information such as text, sound or image It is based on the advantage of delivering in real time.

In particular, the development of wireless Internet technology has created a condition to deliver richer information to each individual.

An object of the present invention is to provide a user with useful information by grasping and storing geographic information of a mobile communication terminal user and clothes information worn by the user through a mobile communication system.

An object of the present invention is to provide a user of a mobile communication terminal with information about an area expected to be visited the next day.

In addition, the technical problem to be achieved by the present invention is to provide an opportunity for advertisers to better advertising by analyzing the life pattern of the mobile terminal user.

The object of the present invention is not limited to the above-mentioned object, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the method of providing a customized service using a geographic information pattern according to an embodiment of the present invention, (a) from the mobile terminal, the clothing information recognized by the RFID tag attached to the clothes of the mobile terminal user and Receiving geographic information of the mobile communication terminal recognized from a geographic information radio signal received at a GPS satellite; (b) storing the clothes information, the geographic information, a date and time at which the information is recognized, and the mobile communication terminal identification information as a user record; (c) extracting a pattern from a previously stored user record, the grouping of the clothes information and the geographic information for each date of recognition of the information of the previously stored user record including the mobile terminal identification information; And grouping user records included in each grouped group by regions of geographic information included in the user records, and sorting each region in order of frequency of the geographic information. (d) extracting a matching pattern matching the tomorrow date from the extracted patterns in order of matching probability; (e) extracting clothes information and geographic information included in a user record corresponding to the matching pattern; And (f) transmitting information data related to the extracted clothes information and geographic information to the mobile communication terminal.

The date information may include at least one of day information, a holiday, a lunar date, and a lunar date.
In addition, the step (d) includes the step of extracting a matching pattern matching the date information of the date of tomorrow from the extracted pattern in order of matching probability.

In addition, in the method of providing a customized service using a geographic information pattern according to an embodiment of the present invention, the information data related to the clothes information is the number of times of wearing clothes, the date of wearing clothes, clothing information of the clothes worn together, often wearing clothes At least one or more of the geographic information of the place went.
In addition, the information data related to the geographic information, the name of the region corresponding to the geographic information, cultural and art event information, accident accident information, the date of visit, weather information, traffic information, clothing information of the clothes worn when visiting, At least one of the advertisement, coupon information of the company.

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In addition, the customized service mobile communication terminal using a geographic information pattern according to an embodiment of the present invention, the clothing information recognized by the RFID tag attached to the clothes of the user of the mobile communication terminal and geographic information received from the GPS satellites from the mobile communication terminal An information receiving server receiving geographic information of the mobile communication terminal recognized from a radio signal; An information storage server for storing the clothes information, the geographic information, the date and time at which the information is recognized, and the mobile terminal identification information and storing the clothes information as a user record; Grouping the clothes information and the geographic information for each date of recognition of the previously stored user records including the mobile terminal identification information, and grouping the user records included in each of the grouped groups. Extracting a pattern from a previously stored user record, which means grouping each region of the geographic information included in the region and sorting each region in order of frequency of the geographic information, and the date and the tomorrow of the extracted patterns. An information extraction server for extracting matching patterns in order of matching probability and extracting clothes information and geographic information included in a user record corresponding to the matching pattern; And an information transmission server for transmitting the information data related to the extracted clothes information and geographic information to the mobile communication terminal.

Specific details of other embodiments are included in the detailed description and the drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Hereinafter, the present invention will be described with reference to the drawings for explaining a customized service providing system using a geographic information pattern according to embodiments of the present invention.

1 is a view showing a customized service providing system using a geographic information pattern according to an embodiment of the present invention.

The system for providing a customized service using a geographic information pattern according to the first embodiment of the present invention includes an RFID tag 101 attached to a clothes of a user of a mobile communication terminal, an RFID receiver capable of recognizing the RFID tag, and a GPS satellite 121. Car navigation 111 including a geographic information receiver capable of receiving the geographic information radio signal of the current location and recognize the geographic information of the current location, the user's mobile communication terminal 131, a mobile communication base station wirelessly connected to the mobile communication terminal 151, a mobile communication server 153 connected to the mobile communication base station and belonging to a mobile communication network for providing a mobile communication service.

At this time, the mobile communication terminal 131 is an RFID receiver for recognizing clothing information from an RFID tag attached to clothes of a short distance, geographic information for recognizing geographic information of the current location through a geographic information radio signal received from GPS satellites. Recognizing unit, a data storage unit for storing the clothes information, the geographic information and the date and time received the information as a user record, extracts a pattern from the user record stored in the data storage, and tomorrow from the extracted pattern A data extraction unit which extracts a matching pattern matching a date in order of matching probability and extracts clothes information and geographic information included in a user record corresponding to the matching pattern, and the extracted clothes information and geographic information to a mobile communication server; It includes a data transmission and reception unit for requesting and receiving information data related to the.

RFID (Radio-Frequency IDentification) technology refers to a technology that recognizes information over a long distance by using radio waves. This requires an RFID tag and an RFID reader. The tag consists of an antenna and an integrated circuit, which records information in the integrated circuit and sends the information to the reader via the antenna. This information is used to identify the tagged object. In other words, it is similar to a barcode. The difference between RFID and bar code systems is that they use radio waves instead of light. Thus, you can read a tag over a long distance, not just a short distance like a barcode reader, or even receive information through objects in between. RFID can be classified by the power used. RFID, which reads and communicates information on a chip only with the power of a reader, is called passive RFID. Semi-passive RFID is a battery with a built-in tag that uses its power to read chip information and a reader's power to communicate. Finally, active RFID uses the power of tags to both read the information on the chip and communicate that information. RFID is sometimes classified as the frequency of radio waves used for communication instead of power. RFID using low frequency is called Low-Frequency IDentification (LFID), which uses 120-140 kilohertz (khz) of radio waves. High-Frequency IDentification (HFID) uses 13.56 MHz (Mhz), and UHFID (Ultra High-Frequency IDentification), which uses higher frequency, uses radio waves in the 868-956 MHz band.

In the present invention, in order to recognize the type of clothes, the manufacturer of the clothes, the color of the clothes, the time of wearing the clothes, and the like, as the information of the clothes worn by the user of the mobile communication terminal, whether the clothes are a suit or casual clothing Clothes type information including information on whether the clothes are tops or bottoms, information on the manufacturer of the clothes including the unique number of the manufacturer who made the clothes, RGB values indicating the color of the clothes, and whether the clothes are for winter or summer. It includes information indicating when to wear. As an RFID reader capable of reading this information, an automobile navigation 111 is equipped with an RFID receiver, and a user's mobile communication terminal is equipped with an RFID receiver. Therefore, when the RFID tag containing the clothes information as the clothes information is located within a predetermined distance, the RFID receiver or the RFID receiver reads the clothes information to read the information.

In one embodiment of the present invention, the clothing information read by the RFID receiver of the mobile communication terminal is stored in a data storage unit included in the mobile communication terminal in association with the geographic information described below.

The mobile communication terminal includes a geographic information recognition unit, which can obtain geographic information including latitude and longitude of the current location where the geographic information propagation signal is analyzed from a GPS satellite. The obtained geographic information is stored in the data storage unit by giving a unique identification number together with the current date, current time set in the mobile communication terminal, and clothes information worn by the user of the mobile communication terminal. do.

The data extracting unit included in the mobile communication terminal extracts a pattern from a user record stored in the data storage unit, extracts a matching pattern matching a tomorrow date from the extracted patterns in order of matching probability, and matches the user with the matching pattern. Extract clothes and geographic information included in records. In this case, when extracting a pattern from the user record, a grouping method, which is a kind of data mining technique, may be grouped based on date, time, clothes information, and geographic information.

For example, if grouped by date, all user records for that date can be grouped again by geographic information, sorted by the frequency of geographic information, and you can see the most visited areas on one day. You can find out which clothes you wore the most on one day by grouping.

As another example, if the grouping is based on the clothes information, you can see the bottoms that you wore the most with the red tops, and you can see the geographic information of the areas you wore the most. At this time, if the geographic information is numerical data including latitude or longitude, the numerical data can be recognized as a region by referring to the administrative area information.

As an embodiment of the present invention, when extracting a pattern based on the date, the date may be applied by replacing the date with one of day information, whether it is a holiday, a lunar date, and a lunar date. For example, if all user records generated on Friday are grouped as data having the same date information, the most visited local information on Friday or clothes information worn on the most on Friday can be known.

The extracted pattern may be used as a basis for generating information about which region the user will go to tomorrow and what clothes are expected to be worn.

In order to find a pattern that matches the date of tomorrow, a probability of matching the extracted pattern may be calculated. First, user data including the date i of tomorrow is extracted from all the data. The probability is calculated with respect to geographic information that visited these user data. The probability of visiting an area called X _j is P _i (X _j ). In addition, the probability of wearing any clothes is calculated from these user data. The probability of wearing Y _{k is} called P _i (Y _k ).

When calculating the probability, tomorrow's date can be applied by replacing the date information with one of the day information, whether it is a holiday, the lunar date, and the lunar date. That is, the probability data may be calculated by probabilistic calculation of user data for all days of the week from Monday to Sunday, or by grouping on the lunar or lunar date.

If tomorrow is Friday, choose a certain number of places in order of frequency, whichever is the most visited Friday. If the region is X _i , X _j , X _k, then the mobile terminal can request information about the regions from the mobile communication server. The mobile communication server provides the name of the region, culture and art event information, construction information, incident information, recent visit date, weather information, traffic information, advertisements of neighboring companies, coupon information of neighboring companies to the mobile communication terminal, The user can verify this to obtain useful information about the region he is expected to visit tomorrow, and the advertiser can try a targeted advertisement that is likely to lead to a purchase.

Conditional probabilities can be obtained from the calculated probabilities. For example, to find the combination of the clothes worn most when you visited X _i , X _j , and X _k on Friday, k = Max (P _gold (Y _j | X _i ); j = 1, 2 , ..., N) to obtain and, when wearing the Y _k l = Max (P _gold (Y _j | Y _k) to find a combination of the garments worn like; j = 1, 2, ..., N) the In this case, when the user visits X _i , the information indicating that the user wears the most Y _k and Y _l may be indicated, and the same information may be provided for X _j and X _k . The mobile communication terminal transmits the clothes information and the geographic information thus extracted to the mobile communication server, and the mobile communication server provides the clothes information of the clothes worn when the user visited as a related information, and the advertisement of the neighboring company about the clothes of the same type as the clothes. And coupon information of a neighboring company regarding clothes of the same type as the clothes may be transmitted to the mobile communication terminal.

The customized service mobile communication terminal according to the second embodiment of the present invention is geographic information of the current location where it is recognized through the clothing information recognized by the RFID tag attached to the clothing of the short distance from the navigation and the geographic information radio signal received from the GPS satellites. Extracts a pattern from a Bluetooth communication unit receiving a Bluetooth communication unit, a data storage unit storing the clothes information, the geographic information, and the date and time of receiving the information as a user record and storing the user record stored in the data storage unit. A data extraction unit for extracting a matching pattern matching a tomorrow's date from the extracted patterns in order of matching probability and extracting clothes information and geographic information included in a user record corresponding to the matching pattern; Request information data related to extracted clothes information and geographic information The delivery may include a data transmission and reception unit. In this case, unlike the above embodiment, there is a difference in that the mobile communication terminal receives clothes information and geographic information from an external car navigation system through Bluetooth communication, and the clothes information and geographic information are transmitted from the mobile communication terminal. After storing and pattern recognition, the clothing information or geographic information included in the pattern matching the date tomorrow is extracted and transmitted to the mobile communication system, and the mobile communication server transmits the name of the region, culture and art event information, construction information, incident accident information, Provides the mobile terminal with the date of recent visit, weather information, traffic information, advertisements of neighboring companies, and coupon information of neighboring companies, and the user can check this to obtain useful information about the area he is expected to visit tomorrow. The advertiser may try targeted advertisements that are more likely to lead to a purchase. In this case, the navigation for the vehicle is equipped with an RFID receiver as an RFID reader, and includes a geographic information recognition unit that can obtain geographic information including the latitude and longitude of the current location by analyzing the geographic information propagation signal from the GPS satellites. can do.

The customized service mobile communication system using geographic information according to the third preferred embodiment of the present invention recognizes from the clothing information recognized by the RFID tag attached to the clothing of the short distance from the mobile communication terminal and the geographical information radio signal received from the GPS satellites. An information receiving server receiving the geographic information of the mobile communication terminal, the information information server storing the clothes information, the geographic information, the date and time when the information is recognized, and the mobile communication terminal identification information and storing them as a user record; Extracting a pattern from a previously stored user record including mobile terminal identification information, extracting a matching pattern matching tomorrow's date in order of matching probability from among the extracted patterns, and included in the user record corresponding to the matching pattern. An information extraction server for extracting clothes information and geographic information, and the mobile communication terminal On it may include the extracted information and the clothes information transmission server for transmitting information data related to the geographical information.

In the third embodiment, the clothes information and the geographic information recognized by the mobile communication terminal are transmitted to the mobile communication server, and the clothes information and the geographic information are stored in the mobile communication server, and the pattern information is included in the pattern matched to the date tomorrow. Extract clothing information or geographic information, name the area containing the geographic information, cultural and art event information, construction information, incident information, recent visit date, weather information, traffic information, advertisements of nearby businesses, coupons of nearby businesses The information is provided to the mobile communication terminal, and the user can check the information to obtain useful information about the region expected to be visited tomorrow, and the advertiser can try a target advertisement that is likely to lead to a purchase. That is, the mobile communication terminal performs a process of recognizing clothes information and geographic information, and then a processing process of storing and extracting data is performed by the mobile communication server. In this case, the hardware load required for processing such as data storage and extraction is handled by a central server having abundant hardware resources. In addition, since the user record of all mobile subscribers can be obtained from the central server, mobile subscribers can reduce the risk of data loss, and mobile operators and advertisers can utilize customer information. Has

In this case, the mobile communication server 153 may include an information receiving server, an information storing server, an information extracting server, and an information transmitting server, each of which may be configured as a physically separate system, but one system. It can be easily understood that it may be configured as a module that functions as each server within.

In addition, according to a fourth preferred embodiment of the present invention, the mobile communication terminal is geographically located where it is recognized through the geographical information propagation signal received from the GPS information and the GPS information recognized by the RFID tag attached to the clothing of the short distance from the navigation. And a Bluetooth communication unit for receiving information through Bluetooth communication, transmitting the received clothes information and geographic information to a mobile communication server, storing the clothes information and geographic information in the mobile communication server, and recognizing a pattern on a date tomorrow. Extract clothing information or geographic information included in the matching pattern, name the area, cultural and art event information, construction information, incident information, recent visit date, weather information, traffic information, neighboring companies Advertisement, the coupon information of the neighboring companies are provided to the mobile terminal, the user checks this tomorrow It is possible to obtain useful information about the area that is expected to be visited, advertisers may try to buy a big chance to lead targeted ads.

The information and geographic information of the clothes recognized by the mobile communication terminal are transmitted to an information receiving server, and the information is stored by forming a single user record together with the current date, current time and clothes information currently worn by the user of the mobile communication terminal. The server is assigned a unique identification number and stored.

The information extraction server extracts a pattern from a user record stored in the information storage server, extracts a matching pattern matching a tomorrow date from the extracted patterns in order of matching probability, and includes clothes included in the user record corresponding to the matching pattern. Extract information and geographic information. In this case, when extracting a pattern from the user record, a grouping method, which is a kind of data mining technique, may be grouped based on date, time, clothes information, and geographic information. Extracting the pattern from the stored user records as described above, extracting the matching pattern matching the tomorrow date from the extracted pattern in order of matching probability, and extracting clothes information and geographic information included in the user record corresponding to the matching pattern. .

The information transmitting server provides the mobile communication terminal with the clothes information of the clothes worn when the visit was made, advertisements of the neighboring companies about the clothes of the same kind as the clothes, and coupon information of the neighboring companies about the clothes of the same kind as the clothes. Can be sent to.

According to a fifth preferred embodiment of the present invention, the mobile communication terminal according to the second embodiment or the fourth embodiment is configured to display clothing information and geographic information included in a user record extracted through pattern matching in correspondence with today's date. Transmitting to the car navigation through communication, displaying a location corresponding to the geographic information in the car navigation, and displaying clothes information worn when the location corresponding to the geographic information is visited. have. According to the present embodiment, the user of the mobile communication terminal can easily select a location he is expected to visit today in the car navigation, and can check the information of the clothes he wears.

As another embodiment of the fifth embodiment, the mobile communication terminal in the second embodiment or the fourth embodiment recognizes the clothes information from the RFID tag attached to the clothes of the current user, today's date and the user's currently wearing The method may include transmitting geographic information included in the user record extracted through pattern matching to the car navigation through Bluetooth communication, and displaying a location corresponding to the geographic information in the car navigation. . According to the present embodiment, a user of the mobile communication terminal can easily select a location that he frequently wears wearing clothes he currently wears as a destination for navigation. In other words, if you wear a suit on a weekday morning and access the navigation, the location of the company is displayed as a selectable destination.If you wear a suit on a weekend morning and access the navigation, the location of the wedding hall you visited frequently is displayed as a selectable destination. If you wear a suit and approach the navigation, the nearby gym will be displayed as a selectable destination, and if you wear casual clothes and access the navigation on the weekend, your parents' house can be displayed as a selectable destination. The extracting of the geographic information through pattern matching may be performed by the data extracting unit of the mobile communication terminal in the second embodiment, and performed by the information extraction server in the fourth embodiment and transmitted to the mobile communication terminal through the information transmitting server. It can be easily understood.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is indicated by the scope of the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalent concept are included in the scope of the present invention. Should be interpreted.

1 is a view showing a customized service providing system using a geographic information pattern according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

101: RFID tag 111: car navigation

121: GPS satellite 131: mobile communication terminal

151: mobile communication base station 153: mobile communication server

155: mobile communication network

Claims (7)

(a) receiving, from a mobile communication terminal, geographic information of the mobile communication terminal recognized from clothes information recognized by an RFID tag attached to a clothes of a mobile communication terminal user and geographic information radio signals received from GPS satellites; (b) storing the clothes information, the geographic information, a date and time at which the information is recognized, and the mobile communication terminal identification information as a user record; (c) extracting a pattern from a previously stored user record, the grouping of the clothes information and the geographic information for each date of recognition of the information of the previously stored user record including the mobile terminal identification information; And grouping user records included in each grouped group by regions of geographic information included in the user records, and sorting each region in order of frequency of the geographic information. (d) extracting a matching pattern matching the tomorrow date from the extracted patterns in order of matching probability; (e) extracting clothes information and geographic information included in a user record corresponding to the matching pattern; And (f) transmitting information data related to the extracted clothes information and geographic information to the mobile communication terminal, the mobile communication service providing method using a geographic information pattern. delete The method of claim 1, wherein the date information, Method of providing a mobile communication service using a geographic information pattern, including at least one of the day of the week information, whether it is a public holiday, lunar date, lunar date. The method according to claim 3, wherein the step (d), And extracting a matching pattern matching the date information of tomorrow's date in order of matching probability from the extracted patterns. The method according to claim 1, wherein the information data related to the clothes information, Method of providing a mobile communication service using a geographic information pattern, including at least one or more of the number of clothes, the date of wearing clothes, clothes information of the clothes worn together, geographic information of the place where the clothes often went. The method according to claim 1, wherein the information data related to the geographic information, At least one of the name of the region corresponding to the geographic information, cultural and art event information, accident incident information, the date of visit, weather information, traffic information, clothing information of the clothes worn when visiting, the company's advertisement, the company's coupon information A mobile communication service providing method using a geographic information pattern comprising a. An information receiving server for receiving geographic information of the mobile communication terminal from the mobile communication terminal, the clothes information recognized by the RFID tag attached to the clothes of the mobile communication terminal user and the geographic information radio signal received from the GPS satellites; An information storage server for storing the clothes information, the geographic information, the date and time at which the information is recognized, and the mobile terminal identification information and storing the clothes information as a user record; Grouping the clothes information and the geographic information for each date of recognition of the previously stored user records including the mobile terminal identification information, and grouping the user records included in each of the grouped groups. Extracting a pattern from a previously stored user record, which means grouping each region of the geographic information included in the region and sorting each region in order of frequency of the geographic information, and the date and the tomorrow of the extracted patterns. An information extraction server for extracting matching patterns in order of matching probability and extracting clothes information and geographic information included in a user record corresponding to the matching pattern; And And an information transmitting server configured to transmit the extracted clothes information and information data related to the geographic information to the mobile communication terminal.

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