KR101096334B1 - System for transmitting customer-fit web page and control method thereof, mobile communication corporation server comprised in the system and control method thereof - Google Patents

Abstract

The present invention relates to a customized web page transmission and reception system, a mobile communication company server included in the system, and a control method thereof. In the control method of a mobile communication company server located on a communication path between a web server providing a predetermined web page and a predetermined mobile communication terminal and performing communication relay between the mobile communication terminal and the web server, the movement is performed. Storing user information matching the user information of the communication terminal and the mobile communication terminal, and storing a web server list including at least one web server address; Storing terminal utilization pattern information of the mobile communication terminal user based on a signal received from or transmitted to the mobile communication terminal; Generating and storing context information including at least some of the user information stored in a specific event and contents included in the terminal utilization pattern information according to a preset rule; Determining whether a destination web server address included in the web server connection request signal corresponds to any one of the stored web server addresses when the web server connection request signal is received from the mobile communication terminal; If the web server address corresponding to the destination web server address is included in the web server list as a result of the determination, the web server connection request signal including the extracted context information is extracted and the context information corresponding to the corresponding mobile communication terminal user is extracted. Generating and transmitting to the destination web server corresponding to the destination web server address.

Description

Customized web page transmission and reception system, mobile carrier server included in the system and its control method {SYSTEM FOR TRANSMITTING CUSTOMER-FIT WEB PAGE AND CONTROL METHOD THEREOF, MOBILE COMMUNICATION CORPORATION SERVER COMPRISED IN THE SYSTEM AND CONTROL METHOD THEREOF}

The present invention relates to a customized web page transmission and reception system, a mobile carrier server included in the system, and a control method thereof, and more particularly, to provide an advertisement or service to a customer by appropriately generating and using predetermined information of the customer. The present invention provides a customized web page transmission / reception system for providing an optimal customized web page, a mobile service provider server included in the system, and a control method thereof.

The mobile communication terminal was originally developed for the purpose of talking to the other party, but recently, due to the development of mobile communication technology, various functions are included in the mobile communication terminal.

One of them is the use of wireless Internet.

That is, the Internet used through a wired network using a personal computer provided in a home can now be used as a mobile communication terminal.

The main use of the Internet using mobile terminals is surfing the web. Web surfing is a concept that includes accessing various types of web servers to get the information you need, watch news, and shop.

However, each web server wants to provide customized services to customers who access through mobile communication terminals.

For example, many web server operators want to create and provide a web page that best reflects their needs, rather than showing the same web page to all customers.

To this end, the conventional wired internet network uses a cookie, that is, a predetermined cookie is stored in the customer's computer, and the customer's information, such as an internet usage pattern, is obtained using the information stored in the cookie.

Although the cookie-based method described above can be applied in a wireless Internet environment using a mobile communication terminal, this cookie-based method is extremely limited in the information that can be obtained for the customer, and in addition, if the user does not log in by joining the site, Even the age group has a problem that can not be properly identified.

However, unlike the wired Internet, when looking at the difference in the wireless Internet environment using the mobile communication terminal, the mobile communication terminal has no choice but to communicate through the mobile communication company system, and the mobile communication company has detailed information on each mobile communication terminal user.

In particular, since the mobile terminal is used for extremely personal purposes unlike a general home computer, if a user pattern using the mobile terminal can be collected and provided to web servers on the Internet, the mobile terminal and web server as well as the customer We will be able to create new business models that benefit all operators.

Nevertheless, no such technique has been proposed to date.

SUMMARY OF THE INVENTION The present invention has been made to meet the above-described conventional request, and an object thereof is to provide a web through online information sharing between a mobile communication company providing a mobile communication service for a mobile communication terminal and a web server company operating a web server on the Internet. The present invention provides a customized web page transmission / reception system and a control method thereof, and a mobile communication company server included in the system and a control method thereof so that the server can provide a customized advertisement or service to a customer accessing the web server.

In order to achieve the above object, a mobile communication company server located on a communication path between a web server providing a predetermined web page according to the present invention and a predetermined mobile communication terminal to perform communication relay between the mobile communication terminal and the web server. The control method may include: storing user information matching the user information of the mobile communication terminal and the mobile communication terminal, and storing a web server list including at least one web server address; Storing terminal utilization pattern information of the mobile communication terminal user based on a signal received from or transmitted to the mobile communication terminal; Generating and storing context information including at least some of the user information stored in a specific event and contents included in the terminal utilization pattern information according to a preset rule; Determining whether a destination web server address included in the web server connection request signal corresponds to any one of the stored web server addresses when the web server connection request signal is received from the mobile communication terminal; If the web server address corresponding to the destination web server address is included in the web server list as a result of the determination, the web server connection request signal including the extracted context information is extracted and the context information corresponding to the corresponding mobile communication terminal user is extracted. Generating and transmitting to a destination web server corresponding to the destination web server address.

Further, in order to achieve the above object, a mobile server is provided on a communication path between a web server providing a predetermined web page and a predetermined mobile communication terminal, and performs a communication relay between the mobile communication terminal and the web server. The communication company server may include: a user information storage unit in which user information of the mobile communication terminal and the mobile communication terminal are matched and stored; A terminal utilization pattern storage unit for storing terminal utilization pattern information of the mobile communication terminal user based on a signal received from the mobile communication terminal or transmitted to the mobile communication terminal; A web server list storage including at least one web server address; A context storage unit for storing context information corresponding to individual information of each mobile communication terminal user; The context storage unit may generate context information including at least some of user information stored in the user information storage unit and contents included in the terminal utilization pattern information stored in the terminal utilization pattern storage unit according to a predetermined rule when a specific event occurs. A context information generating unit for storing in the; When the web server connection request signal is received from the mobile terminal, the web server list management unit determines whether the destination web server address included in the web server connection request signal corresponds to any one of the web server addresses of the web server list storage unit. Wow; When the web server list management unit determines that the web server address corresponding to the destination web server address is included in the web server list storage unit, the context storage unit extracts the context information of the mobile terminal user and extracts the context information. And a signal transmitter configured to generate a web server connection request signal including context information and transmit the generated web server connection request signal to a destination web server corresponding to the destination web server address.

In addition, a web server providing a predetermined web page according to the present invention, and a communication relay between the mobile communication terminal and the web server is located on the communication path between the mobile communication terminal and the web server to achieve the above object. In a communication system including a mobile telecommunication company server, the mobile telecommunication company server matching and storing the user information of the mobile communication terminal and the mobile communication terminal, the signal received from the mobile communication terminal or transmitted to the mobile communication terminal Storing terminal utilization pattern information of the user of the mobile communication terminal based on the web server; storing a web server list including at least one web server address; and at least a part of the user information and contents included in the terminal utilization pattern when a specific event occurs By creating context information that contains And when the web server connection request signal is received from the mobile communication terminal, if the destination web server address included in the web server connection request signal corresponds to any one of the web server addresses included in the web server list, the corresponding mobile communication. Extracts context information of a terminal user, transmits a web server connection request signal including the extracted context information to a destination web server corresponding to the destination web server address, and receives a web server connection request signal from the mobile communication company server The destination web server is configured to generate a personalized web page based on the individual context information included in the received web server connection request signal, and transmit the generated personalized web page to the mobile communication terminal through the mobile communication company server. .

As described above, according to the present invention, context information based on personal information of a mobile communication terminal user and predetermined terminal utilization pattern information may be transmitted to a web server, and the web server is based on the context information generated by the mobile communication company. You will be able to provide the best service for your customers.

In addition, a mobile communication terminal user can be provided with a service that best suits his or her own needs, that is, a web page display content such as an advertisement, as well as point benefits, etc., so that efficient web surfing is possible.

Mobile carriers can earn profits through consultation with each web server operator on the condition of providing such context information.

That is, a new profit model is created by combining the closed structure of the mobile communication terminal, which has no choice but to access the Internet through various devices of the mobile communication company, and the open structure of the Internet network that anyone can access.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Customizable web page transmission and reception system according to an embodiment of the present invention is configured to include a mobile communication terminal 200, a mobile communication company server 100, a web server 300, as shown in FIG.

The mobile communication terminal 200 includes a communication terminal such as a mobile phone and a PDA, which can use a mobile communication service provided to a mobile communication company. In particular, in the present embodiment, the mobile communication terminal 200 may access the web server 300 via the base station 410 and the mobile communication network 400 to surf the web. Here, the mobile communication network and the internet network may be connected through the router 510.

For example, the web server 300 is provided in the Internet network 500 and performs a function of providing a web page previously stored in accordance with a request from the outside or newly generated according to the request. When the server 300 receives the web server 300 connection request signal from the mobile carrier server 100, the server 300 generates a personalized web page based on the individual context information included in the received web server 300 connection request signal. The personalized web page generated is configured to be transmitted to the mobile communication terminal 200 through the mobile communication company server 100.

The mobile communication company server 100, which is provided in the mobile communication network 400, matches and stores user information of the mobile communication terminal 200 and the mobile communication terminal 200, and is received from the mobile communication terminal 200 or mobile communication. The terminal stores pattern information of a user of the mobile communication terminal 200 based on a signal transmitted to the terminal 200, and stores a web server list including at least one web server 300 address. The signal transmitted to the mobile communication terminal 200 is, for example, a response signal transmitted from the web server 300 to the mobile communication terminal 200 via the mobile communication company server 100 at the request of the mobile communication terminal 200. It may correspond to.

In this state, the mobile communication company server 100 generates and stores contextual information corresponding to individual information of the user of the mobile communication terminal 200 based on at least one of user information and terminal usage patterns stored when a specific event occurs and moves. When the web server 300 connection request signal is received from the communication terminal 200, any one web server whose destination web server 300 address included in the web server 300 connection request signal is included in the web server list ( 300, if the address corresponds to the address information of the mobile communication terminal 200, and extracts the web server 300 connection request signal including the extracted context information, the destination web corresponding to the destination web server 300 address Send to server 300.

The detailed function of the mobile communication company server 100 will be described with reference to the functional block of FIG. 2.

As shown in FIG. 2, the mobile communication server may include a signal receiver 110, a signal transmitter 120, a rule setting storage unit 131, a terminal utilization pattern generator 133, a web server list manager 135, It includes a context information generation unit 137, a user information storage unit 141, a terminal utilization pattern storage unit 142, a web server list storage unit 143, a context storage unit 145.

Here, the rule setting storage unit 131, the terminal utilization pattern generation unit 133, the web server list management unit 135, and the context information generation unit 137 serve as a kind of control unit, the user information storage unit 141, The terminal utilization pattern storage unit 142, the web server list storage unit 143, and the context storage unit 145 may correspond to a kind of database system.

The signal receiving unit 110 performs a function of receiving various request signals or response signals from the outside, and the signal transmitting unit 120 performs a function of transmitting various signals to the outside. For example, the signal receiver 110 performs a function of receiving a request signal from the mobile communication terminal 200, and the signal transmitter 120 performs a function of transmitting a predetermined signal to the web server 300. It demonstrates as an example.

In particular, the signal transmitter 120 stores the context when the web server 300 address corresponding to the destination web server 300 address is in the web server list storage unit 143 according to the determination result of the web server list manager 135. The unit 145 extracts the context information of the user of the mobile communication terminal 200 and generates a connection request signal for the web server 300 including the extracted context information to correspond to the destination web server 300 address. Performs a function of transmitting to the server 300, a detailed description thereof will be described later.

First, the rule setting storage unit 131 stores and stores predetermined terminal utilization pattern information to be described later and predetermined rules for generating predetermined context information. A more detailed description thereof will be described later.

Next, referring to the data stored in various storage units, the user information storage unit 141 stores data in which user information of the mobile communication terminal 200 and the mobile communication terminal 200 is matched, and the terminal utilization pattern. The storage unit 142 stores terminal utilization pattern information of the user of the mobile communication terminal 200 based on a signal received from the mobile communication terminal 200 or transmitted to the mobile communication terminal 200, and the web server list storage unit 143 ) Stores data including at least one web server 300 address.

The context information stores context information corresponding to individual information of each user of the mobile communication terminal 200 based on the contents of the user information storage unit 141 and / or the terminal utilization pattern storage unit 142, as will be described later. . The context information may correspond to basic information that enables the web server 300 to provide a customized web page.

Meanwhile, when the web server list management unit 135 receives a web server 300 connection request signal from the mobile communication terminal 200, the destination web server 300 address included in the web server 300 connection request signal is a web server. The web server 300 determines whether any one of the list storage units 143 corresponds to the address of the web server 300.

In addition, the web server list manager 135 may transmit a web server list storage unit 143 to the web server list storage unit 143 based on a request signal received from a terminal (not shown) operated by an administrator (or operator) of the predetermined web server 300. It performs a function to match the type of context information to each stored web server 300 address. Since the type of context information required for each web server 300 may be different, the type of context information is registered in advance for each web server 300.

The terminal utilization pattern generation unit 133 collects a predetermined log record received from the mobile communication terminal 200 or stored according to a signal transmitted to the mobile communication terminal 200, and based on the log record, the mobile communication terminal 200. ) Generating terminal utilization pattern information including at least one of user's wireless Internet usage information, call information, message usage information, communication additional service usage information, and current location information, and storing the terminal utilization pattern information in the terminal utilization pattern storage unit 142. Perform the function. In this case, the terminal utilization pattern generation unit 133 generates terminal utilization pattern information according to a rule stored in the rule setting storage unit 131.

Here, the wireless Internet usage information includes information related to the wireless Internet usage of the user of the mobile communication terminal 200, for example, a website address, a website attribute, an access time zone, and the like.

The call information may include information related to a user's call, that is, a call time zone, a call counterpart, information on whether the mobile communication terminal 200 is used mainly for calling or receiving.

Message usage information is information related to the transmission and reception of short messages, which are sent to the frequency of use of messages, the frequency of use by day, the average number of sending and receiving per recipient, the frequency of sending and receiving per hour, and the representative number of a specific company or corporation name. It includes information on the frequency of use of a particular online shopping mall determined based on the message, the time slot for scanning, and the number of card use determined based on the calling number sent from a specific card company.

The communication supplementary service usage information may include information about what kind of supplementary service the user mainly uses, such as a game or a ringtone, and information about a specific content of the supplementary service (for example, a favorite game and a ringtone).

In addition, the current location information is information regarding the current location where the user of the mobile communication terminal 200 attempts to make a call or data communication.

The current location information is obtained by querying the user's current location to a predetermined location information platform or LBS (Location-Based Service) platform owned by the mobile carrier at the time when various logs of the mobile communication terminal 200 are recorded. You can figure it out.

As described above, in the present embodiment, 'terminal utilization pattern information' is not only information about which function of the mobile communication terminal 200 the user of the mobile communication terminal 200 mainly uses, as well as the mobile communication terminal ( When using the Internet using the Internet 200, mainly, which site is visited, and at what time, mainly when text messages are mainly transmitted, and the like, and further, information on the location using the mobile communication terminal 200 is all included. do.

The context information generator 137 may perform the mobile communication terminal 200 based on at least one of user information stored in the user information storage 141 and terminal utilization pattern information stored in the terminal utilization pattern storage 142 when a specific event occurs. The context information corresponding to the user is generated and stored in the context storage 145. In this case, the context information generator 137 may generate the context information according to a rule stored in the rule setting storage unit 131.

In this case, the specific event may correspond to an event signal generated according to the arrival of a preset time, or may correspond to an event signal generated as data that is the basis for generating context information, that is, user information or terminal utilization pattern information is updated. It may be.

As such, the signal transmitter 120 may include the context information generated by the context information generator 137 in the header area of the connection request signal transmitted to the web server 300 and transmit the context information. In particular, the signal transmitter 120 may transmit only the context information corresponding to the type of context information matched with the address of the destination web server 300 to the destination web server 300.

In the present embodiment, the 'server' of the mobile communication terminal 200 server is used to mean that it provides predetermined information, and does not necessarily mean a single physical server but includes a predetermined system including a plurality of separate servers. It is a concept.

In particular, the mobile communication terminal 200 server of the present embodiment includes an existing legacy system that stores information related to a call or stores personal information of a user of the mobile communication terminal 200, and the mobile communication terminal 200 server is a mobile communication terminal. A function of connecting communication between the 200 and an external device such as the web server 300 may also be performed.

Of course, the server of the mobile communication terminal 200 of the present embodiment may not be configured with all the above-described devices, but may be configured to link with other devices provided in the mobile communication network.

Another specific example of such a mobile communication company server 100 is illustrated in FIG. 3.

In the figure, the user, that is, the user of the mobile communication terminal 200, communicates with an external site, that is, the predetermined web server 300 via the mobile web surfing platform 150.

In this case, the mobile communication company server 100 ′ receives and collects web surfing logs from the mobile web surfing platform 150, and provides context information to the web surfing platform 150.

In addition, the legacy system interface unit 110 ′ shares information with other devices of the mobile communication network, that is, the legacy system.

Referring to FIG. 3, a process of generating a terminal utilization pattern of a user and generating context information according to the terminal is provided to an external site, that is, the web server 300.

The web surfing log collection unit 133 'receives and collects web surfing logs received from the mobile web surfing platform, and the schedule rules stored in the rule engine unit 131' in the web surfing log analysis unit 133-1 '. Analyze web surfing logs according to rules. For example, such an analysis might include information about which site a user is usually going to at what time of day.

The information analyzed according to the rules stored in the rule engine unit 131 'is stored in the repository 143'. In this case, the call pattern part message use pattern part of the user may also collect necessary information through the legacy system interface 110 ′ and generate corresponding pattern information.

In addition, the personal profile unit 141 'may be configured to store information on, for example, which age group the user of the mobile communication terminal 200 belongs to based on personal information (for example, personal information such as gender and age of the user of the mobile communication terminal 200). May be stored in the repository 143 '.

For example, the personal profile unit 141 'may perform reclassification based on the source profile information of the predetermined customer management system through the legacy system interface 110'. In this case, the reclassification operation may be performed according to a predetermined rule registered in the rule engine unit 131 ′.

In order to prevent the leakage of personal information, it is desirable to exclude the user's exact age, name, etc., and reclassify only information about age group or gender.

The context generator 137 ′ collects the information stored in the repository 143 ′ periodically or collectively when a specific event signal is detected, and generates context information for each individual and stores the information in the context storage 147 ′. .

The context insertion unit 137 'transmits the information stored in the context storage unit 147' to the mobile web surfing platform 150, and as a result, the context information of the user of the mobile communication terminal 200 to the external web server 300. To be transmitted.

Meanwhile, the context requirement management unit 145 ′ for each CP receives request information on what kind of context is required by each CP, that is, each web server 300, and the web server to which the mobile communication terminal 200 is trying to access. According to the 300, different context information may be provided.

Hereinafter, a control process of a customized web page transmission / reception system according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5.

First, a process of generating context information for each user in the mobile communication company server 100 will be described with reference to FIG. 4.

In the present embodiment, a description will be given on the assumption that the mobile communication terminal 200 communicates with the web server 300 via the mobile communication company server 100 (step S1).

The mobile communication company server 100 collects communication connection information between the mobile communication terminal 200 and the web server 300 (step S3). For example, connection information of the web server 300 of the mobile communication terminal 200 may be collected based on a Uniform Resource Locator (URL) requested by the mobile communication terminal 200.

In the present embodiment, it is assumed that the URL requested by the mobile communication terminal 200 is "http://news.naver.com/view.php?n=123".

The mobile telecommunication company server 100 searches for and uses the rule setting storage unit 131 (step S5) to obtain user behavior pattern information according to the connection of the web server 300 of the mobile communication terminal 200, that is, web page connection pattern information. Create and save (step S7). An example of data stored in the rule setting storage unit 131 used at this time is shown in FIG. 6.

6 (a) is a table in which attributes are defined according to a domain address of a URL, FIG. 6 (b) is a table in which attributes are defined according to a subdomain address of a URL, and FIG. 6 (c) is a web server 300. 6) is a table in which an attribute related to a connection date is defined, and FIG. 6 (d) is a table in which an attribute related to a connection time of a web server 300 is defined.

That is, the mobile communication company server 100 uses "http://news.naver.com/view.php?n=123" which is a URL requested by the mobile communication terminal 200 and each table of FIG. The same web page connection pattern information can be stored.

Referring to FIG. 7, predetermined pattern information is generated such that a user of the mobile communication terminal 200 having a telephone number of 010-111-1111 reads the news of the portal site during working hours during the week.

Such pattern information may be generated in real time or periodically for each field with reference to only one or a plurality of log records.

That is, in FIG. 7, only the pattern information according to the connection of the web server 300 is described as an example, but information such as a call pattern, an additional service use pattern, and a text message use pattern may also be generated when a corresponding call or communication occurs. Of course.

The mobile telecommunication company server 100 generates and stores contextual information for each user (step S11) when the preset time has been reached (or when a specific event occurs) (step S9). That is, the mobile communication company server 100 collectively collects various user terminal usage patterns and user personal information (age, gender, etc.) to generate context information corresponding to information required by the web server 300.

An example of the generated context information is shown in FIG. 8.

The types of context information generated as described above may also be stored in the rule setting storage unit 131, and the mobile communication company server 100 may generate context information based on the information stored in the rule setting storage unit 131. have.

That is, the mobile telecommunication company server 100 refers to the rule setting storage unit 131 to determine what context information to generate.

Next, a process of transmitting context information to the web server 300 in the process of connecting the web server 300 will be described with reference to FIG. 5.

When the mobile communication terminal 200 transmits the web server 300 connection request signal to the mobile communication company server 100 (step S21), the mobile communication company server 100 transmits the destination web server to the web server 300 connection request signal. (300) The address is extracted (step S23).

When the destination web server 300 address is registered in advance (step S25), for example, when the address corresponding to the destination web server 300 address is included in the previously stored predetermined web server list, the mobile communication company server 100 Extracts user context information (step S27).

Here, 'corresponding' to the destination web server 300 address includes not only the case in which the web server list includes an address matching the destination web server 300 address but also a case in which a matching address is included at the domain level. That means you can.

The mobile communication company server 100 generates a web server 300 connection request signal including the extracted context information (step S29), and transmits the generated web server 300 connection request signal to the web server 300 ( Step S31).

In this case, the mobile telecommunication company server 100 may generate a new web server 300 connection request signal by including context information in the header area of the web server 300 connection request signal received from the mobile communication terminal 200. have.

10 illustrates an example in which context information is included in a header area of a web server 300 connection request signal. That is, FIG. 10 illustrates a state in which context information is newly inserted into a packet header transmitted according to HTTP (Hyper-Text Transfer Protocol).

That is, when the newly inserted context information is described, 'lgtelecom' corresponds to an indicator indicating that the traffic is passing through the carrier server 100 of lgtelecom, the gender is female ('w'), and the age group is in the late teens ( '10A'), corresponds to the call lightweight user ('L'), corresponds to the message heavy user ('H'), and is used frequently and temporarily during the day ('T'). The main sites are social networks ('SNS'), and the main services are social networks ('SNS').

The abbreviation for the context information may be determined by negotiation between the mobile communication company and the web server 300 operator.

The web server 300 extracts the corresponding context information from the header of the web connection connection request signal received from the mobile communication company server 100 and generates a customized web page that is suitable for the user of the corresponding mobile communication terminal 200 (step) S33) is provided to the mobile communication terminal 200 via the mobile communication company server 100 (step S35).

On the other hand, if the destination web server address is not already registered, the mobile communication company server 100 generates a general web server connection request signal that does not include the user context information (step S30) and transmits it to the web server 300 ( Step S31). In this case, the web server 300 may provide a general web page that is not customized to the mobile communication terminal 200 via the mobile communication company server 100.

4 and 5 are not necessarily sequentially or separately performed, but may be performed simultaneously.

Accordingly, context information based on personal information of a mobile communication terminal user and predetermined terminal utilization pattern information may be transmitted to a web server, and the web server may provide a service that best suits a customer based on the context information. .

In addition, a mobile communication terminal user can be provided with a service that best suits his or her own needs, that is, a web page display content such as an advertisement, as well as point benefits, etc., so that efficient web surfing is possible.

Mobile carriers can generate new revenue models because they can earn profits through consultation with each web server operator on the condition of providing such context information.

In the above-described embodiment, the context information of each mobile communication terminal user is provided to the web server as an example, but context information for each group may be transmitted instead of context information for each individual person.

For example, as shown in FIG. 9, when a predetermined group is matched according to a specific condition (age, gender, address, etc.) for each mobile terminal telephone number, the mobile communication company collects and generates context information belonging to each group and generates a web server. Can be sent to. In this case, a table having attribute values for each group may be separately configured.

That is, whenever the context information of the user is updated, the context attribute value of each group may also be changed, and the generated group context may be transmitted to the web server.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the invention.

In particular, the carrier server may not necessarily be used for the purpose of providing a customized web page. That is, it is a matter of course that the context information of the user may be provided so that a predetermined external server may provide various services as well as the customized web page to the mobile communication terminal user.

It is to be understood that such variations and modifications are intended to be included in the scope of the appended claims.

1 is a schematic structural diagram of an entire system according to an embodiment of the present invention,

2 is an example of a functional block diagram of a mobile communication company server of FIG. 1;

3 is another example of a functional block diagram of a mobile communication company server of FIG. 1;

4 and 5 is a control flow diagram of the entire system according to an embodiment of the present invention,

6 is an example of rule setting data included in the mobile communication company server of FIGS. 4 and 5.

FIG. 7 is an example of terminal utilization pattern information generated by the mobile communication company server of FIGS. 4 and 5.

FIG. 8 is an example of context information generated by the mobile communication company server of FIGS. 4 and 5.

FIG. 9 is an example of data matching a predetermined group with each mobile communication terminal stored in the mobile communication company server of FIGS. 4 and 5.

10 is a diagram illustrating an example in which context information is included in a header of a web server connection request signal.

* Explanation of symbols for the main parts of the drawings

100: mobile communication company server 200: mobile communication terminal

300: Web server 110: signal receiving unit

120: signal transmission unit 131: rule setting storage unit

133: terminal utilization pattern generation unit 135: Web server list management unit

137: context information generation unit 141: user information storage unit

142: terminal utilization pattern storage unit 143: Web server list storage unit

145: context storage

Claims (12)

In the control method of the mobile communication company server which is located on the communication path between the web server for providing a web page and the predetermined mobile communication terminal to perform a communication relay between the mobile communication terminal and the web server, (a) storing user information matching the user information of the mobile communication terminal and the mobile communication terminal, and storing a web server list including at least one web server address; (b) storing terminal utilization pattern information of the mobile communication terminal user based on a signal received from or transmitted to the mobile communication terminal; (c) generating and storing context information including at least some of the user information stored in a specific event and contents included in the terminal utilization pattern information according to a preset rule; (d) determining whether a destination web server address included in the web server connection request signal corresponds to any one of the stored web server addresses when the web server connection request signal is received from the mobile communication terminal; Wow; (e) if the web server address corresponding to the destination web server address is included in the web server list as a result of the determination, extracts context information corresponding to the corresponding mobile communication terminal user and includes the extracted context information; Generating a connection request signal and transmitting it to a destination web server corresponding to the destination web server address. The method of claim 1, In step (b), Storing a log according to a signal received from the mobile communication terminal; Generate and store terminal utilization pattern information including at least one of wireless Internet usage information, call information, message usage information, communication additional service usage information, and current location information of the mobile terminal user based on the stored log. Control method of a mobile communication company server comprising the step of. The method of claim 1, Storing rule setting data including a predetermined generation rule for generating the terminal utilization pattern information and the context information; The terminal utilization pattern information in the step (b) and the context information in the step (c) is generated according to a rule included in the rule setting data. The method of claim 1, And storing the type of context information to match each web server address of the stored web server list based on a request signal received from an administrator terminal of a predetermined web server. The step (e) may include extracting context information corresponding to the type of context information matched with the destination web server address; And transmitting the extracted context information to the destination web server. A mobile communication company server, which is located on a communication path between a web server providing a predetermined web page and a predetermined mobile communication terminal and performs communication relay between the mobile communication terminal and the web server, A user information storage unit which matches and stores user information of the mobile communication terminal and the mobile communication terminal; A terminal utilization pattern storage unit for storing terminal utilization pattern information of the mobile communication terminal user based on a signal received from the mobile communication terminal or transmitted to the mobile communication terminal; A web server list storage including at least one web server address; A context storage unit for storing context information corresponding to individual information of each mobile communication terminal user; The context storage unit generates context information including at least a part of user information stored in the user information storage unit and contents included in the terminal utilization pattern information stored in the terminal utilization pattern storage unit according to a predetermined rule when a specific event occurs. A context information generating unit for storing in the; When the web server connection request signal is received from the mobile terminal, the web server list management unit determines whether the destination web server address included in the web server connection request signal corresponds to any one of the web server addresses of the web server list storage unit. Wow; When the web server list management unit determines that the web server address corresponding to the destination web server address is included in the web server list storage unit, the context storage unit extracts the context information of the mobile terminal user and extracts the context information. And a signal transmitter configured to generate a web server connection request signal including context information and transmit the generated web server connection request signal to a destination web server corresponding to the destination web server address. The method of claim 5, At least one of wireless Internet usage information, call information, message usage information, communication supplementary service usage information, and current location information of the mobile terminal user based on a log record stored according to a signal received from the mobile terminal. And a terminal utilization pattern generator which generates terminal utilization pattern information to be stored and stores the terminal utilization pattern information. The method of claim 6, And a rule setting storage unit in which predetermined rules for generating the terminal utilization pattern information and the context information are stored. The terminal utilization pattern generation unit generates the terminal utilization pattern information according to a rule stored in the rule setting storage unit, The context information generation unit generates the context information according to a rule stored in the rule setting storage unit. The method of claim 5, And the signal transmitter includes the context information extracted from the context storage unit in a header area of a web server connection request signal received from the mobile communication terminal and transmits the context information to the destination web server. The method of claim 5, The web server list manager stores the web server list storage unit to match the type of context information based on a request signal received from an administrator terminal of a predetermined web server. The signal transfer unit transmits the context information corresponding to the type of context information matched to the destination web server address to the destination web server. The method of claim 5, In the user information storage unit, the mobile communication terminal and predetermined group information are matched and stored. The context information generation unit generates context information for each group based on user information and group information stored in the user information storage unit and terminal utilization pattern information stored in the terminal utilization pattern storage unit when a specific event occurs and stores the context information for each group in the context storage unit. Carrier server, characterized in that. A communication system comprising a web server for providing a predetermined web page, and a mobile communication company server positioned on a communication path between a mobile communication terminal and the web server to perform communication relay between the mobile communication terminal and the web server. The mobile communication company server matches and stores the user information of the mobile communication terminal and the mobile communication terminal, and the terminal utilization pattern information of the mobile communication terminal user based on a signal received from or transmitted to the mobile communication terminal. And a web server list including at least one web server address, and generating context information including at least some of the user information and contents included in the terminal utilization pattern according to a predetermined rule when a specific event occurs. If the web server connection request signal is received from the mobile communication terminal, and the destination web server address included in the web server connection request signal corresponds to any one of the web server addresses included in the web server list, Add context information of communication terminal user Send a web server connection request signal including the extracted context information to a destination web server corresponding to the destination web server address, The destination web server receiving the web server connection request signal from the mobile communication company server generates a personalized web page based on the individual context information included in the received web server connection request signal, and moves the generated personalized web page. Customizable web page transmission and reception system, characterized in that for transmitting to the mobile terminal via a communication company server. The method of claim 11, The mobile telecommunication company server is based on the log record stored according to the signal received from the mobile communication terminal of the wireless Internet usage information, call information, message usage information, communication additional service usage information, current location information of the mobile terminal user; Generate and store terminal utilization pattern information including at least one, and generate and store context information corresponding to the mobile communication terminal user based on the stored user information and the terminal utilization pattern information when the specific event occurs. Customized web page sending and receiving system.

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