KR101051458B1 - Method of providing advertisement content to incoming and outgoing subscribers using video call negotiation waiting time and mobile communication terminal implementing the same - Google Patents

Abstract

The present invention relates to a method for providing advertisement content to a called party by using a video call negotiation waiting time, and a mobile communication terminal implementing the same.

According to the present invention, the mobile communication terminal outputs the advertisement content when the video call is connected between the calling subscriber and the called subscriber. When the video call negotiation for exchanging terminal information for the video call is completed between the calling party and the called party, the output of the advertisement content is stopped and the video call is performed. In other words, the advertisement content is provided to all the subscribers who call in and out during the time required for the video call negotiation to be completed from the time when the video call is connected.

As such, during the video call negotiation waiting time, which could not be provided in the related art, advertisement content is provided on the terminal screen of the called party, thereby eliminating the boredom of the called party. Advertisement can be provided during a high concentration of eye gaze to maximize the effect of advertising.

Video call, video call call, video call negotiation, advertising content

Description

Method for providing to originating and terminating subscriber advertisement contents in waiting time for image communication negotiation and mobile terminal unit

The present invention relates to a method for providing advertisement content to a called party by using a video call negotiation waiting time, and a mobile communication terminal implementing the same. More specifically, the present invention relates to a method for providing advertisement content in a waiting time required for a video call and a mobile communication terminal.

In general, a video call is performed after a video call is negotiated between a calling mobile terminal and a receiving mobile terminal with respect to a voice and video codec or a video call packet configuration method after a video call is connected. .

Therefore, the connection time of the video call is relatively long compared to the voice call where the call is directly connected by the exchange. A conventional video call procedure will be described with reference to FIGS. 1 and 2.

1 is a flowchart illustrating a conventional video call method.

As shown in Fig. 1, the calling mobile communication terminal sends a video call call setup message to the calling exchange (S11). The called exchange transmits the video call call setup message transmitted through the ISUP (ISDN User Part, hereinafter referred to as ISUP) initial address message (S12) to the called mobile terminal (S13). The calling exchange exchange transmits a call progress message to the calling mobile communication terminal (S14). Thereafter, the called exchange receiving the call acknowledgment message (S15) and the response waiting message (S17) from the called mobile communication terminal forwards the ISUP address completion message (S16) and the ISUP call progress message (S18) to the calling exchange, respectively. do. At this time, the source exchange transfers the response waiting message (S19) to the source mobile communication terminal. When the called exchange receiving the connection message S20 from the called mobile communication terminal transmits the ISUP response message S21, the calling exchange transmits the connection message S22 to the calling mobile terminal. When the called exchange sends a connection response message (S23) to the called mobile communication terminal and the calling mobile terminal transmits a connection response message (S24) to the calling exchange, the video call channel is connected to start a video call call. do.

In the voice call, the call is started as soon as the call is started, but in the video call, the video call negotiation procedure (S25) must be performed.

2 is a flowchart illustrating a conventional video call negotiation process, which will be described with reference to messages transmitted and received between a calling mobile terminal and a called mobile terminal.

As shown in FIG. 2, the calling mobile terminal and the called mobile terminal exchange their terminal options by exchanging 'TerminalCapabilitySet' messages (S26, S29) and 'TerminalCapabilitySetAck' messages (S28, S30). To pass. The calling mobile terminal and the called mobile terminal determine the master terminal by exchanging a 'MasterSlaveDetermination' message (S27) and a 'MasterSlaveDeterminationAck' message (S31, S32). The calling mobile terminal and the called mobile terminal exchange the 'OpenLogicalChannel (voice)' message (S33, S37) and the 'OpenLogicalChannelAck' message (S34, S39) to request the start of the mutual voice channel and perform a response. . The calling mobile terminal and the called mobile terminal exchange the OpenLogicalChannel (picture) message (S35, S38) and the "OpenLogicalChannelAck" message (S36, S40) to request the start of the mutual video channel and perform a response. Subsequently, the calling mobile terminal receives a time difference between voice and video data by receiving an 'h223SkewIndication' message S41 from the called mobile terminal. The calling mobile communication terminal receives a 'RoundTripDelayRequest' message S42 for requesting measurement of a round trip time from the called mobile communication terminal. The calling mobile communication terminal transmits a 'RoundTripDelayResponse' message (S43) to the called mobile communication terminal in response.

Here, after the step S40 is performed, the video call negotiation procedure is substantially completed, and the video call is started. That is, the video call screen is displayed on the terminal screen of the calling / receiving subscriber.

Normally, the above-mentioned video call negotiation takes about 2 to 6 seconds of waiting time. That is, the called party should wait longer than 6 seconds until the actual video call is made. However, conventionally, only a simple guidance screen or a picture such as 'preparing the other screen' is displayed during the video call waiting time. Therefore, the called party can feel bored because he simply stares at the mobile communication terminal without obtaining any other information during the video call negotiation waiting time.

In addition, in the video call negotiation process described in FIG.

On the other hand, when displaying the advertising content to the mobile terminal in the past, depending on the SMS (Short Messaging Service) or MMS (Multi-media Messaging Service) to transmit the advertising content in a one-time display on the standby screen. However, since most of the subscribers delete without seeing, there is a problem that the arrival rate and response rate of the advertising content is significantly reduced. In addition, a method in which a subscriber manually selects an advertisement content provided by a contents provider (CP) from a supplementary service provision list of a mobile communication terminal, downloads it, and displays an advertisement. However, this also requires the subscriber to download the advertising content directly, the utilization of the advertising content is very low.

As described above, the conventional advertisement content presentation method is limited to the method of changing the standby screen to static.

The technical problem to be achieved by the present invention is to use the video call negotiation waiting time to advertise to the incoming and outgoing subscribers to overcome the free feelings of the incoming and outgoing subscribers in the time required until the video call negotiation is completed after the video call call is connected It is to provide a method and a mobile communication terminal for implementing the same.

Another technical problem to be achieved by the present invention is to provide a method for providing advertisement content to an incoming / outgoing subscriber by using video call negotiation waiting time and a mobile communication terminal implementing the same.

Advertisement content providing method according to a feature of the present invention to achieve the above described problem,

A method of providing an advertisement content by a mobile communication terminal capable of a video call, the method comprising: (a) when the mobile communication terminal requests a video call call connection or the video call call connection request, from a server storing the advertisement content. Outputting the downloaded advertisement contents on a screen; (b) performing a video call negotiation for exchanging terminal information for the video call after the video call is connected; And (c) checking whether the video call negotiation is completed and stopping the output of the advertisement content and performing a video call when the video call negotiation is completed.

In addition, the mobile communication terminal according to another aspect of the present invention,

In a mobile communication terminal capable of a video call, a server storing advertisement contents after a video call call is connected between the calling party and the called party before the video call negotiation for exchanging terminal information for the video call is completed. A call processing unit for outputting the advertisement contents downloaded from the call and stopping the output of the advertisement contents when the video call negotiation is completed; And a display unit for outputting the advertisement content on the screen.

According to the present invention, it is possible to solve the boredom of the called subscriber by providing advertising content on the terminal screen of the called subscriber during the waiting time required for video call negotiation after connecting the video call which could not be provided in the prior art. .

In addition, the advertiser can maximize the advertising effect because the call subscriber can provide the advertisement during the video call negotiation waiting time of about 2 to 6 seconds, that is, when the customer's attention concentration is high.

In addition, unlike the conventional case in which the multimedia contents are provided when the call is waiting for the purpose of simply helping the calling party or the called party to judge each other, the same or different advertisements are applied to all the called subscribers to which the current video call is connected. Content can be provided. As a result, it is possible to induce interests of subscribers and increase profitability through various services.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the term "… unit" described in the specification means a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software.

Now, with reference to the drawings will be described in detail with respect to the method for providing the advertising content to the incoming and outgoing subscriber by using the video call negotiation waiting time according to an embodiment of the present invention and a mobile communication terminal implementing the same.

3 is a diagram illustrating a network configuration for a video call according to an embodiment of the present invention.

As shown in FIG. 3, the network configuration for a video call includes a calling party mobile terminal 100a, a called party mobile communication terminal 100b, and a mobile communication system 200. Here, the mobile communication system 200 includes the calling base station 210, the calling side exchange 230, the called base station 250, the called side exchange 270, and the advertisement content server 290.

The calling mobile terminal 100a and the called mobile terminal 100b refer to a subscriber terminal device that is carried by a called subscriber and uses a mobile communication service provided by a mobile communication company. The calling mobile terminal 100a and the called mobile terminal 100b are terminals capable of a video call, and include a mobile phone, a cellular phone, personal digital assistants, and the like.

The calling mobile terminal 100a and the called mobile terminal 100b display the advertisement content on the screen when the video call is connected. Thereafter, video call negotiation is performed to exchange terminal information for video call. In this case, when the video call negotiation is completed, the display of the advertisement content is stopped and the video call is performed. The advertisement content providing configuration of the calling mobile terminal 100a and the called mobile terminal 100b will be described in more detail with reference to FIG. 4.

The calling base station 210 and the called base station 250 are fixed wireless stations that form a direct wireless path with the calling mobile terminal 100a and the called mobile terminal 100b. Send and receive video data.

The source exchange 230 and the destination exchange 270 constitute an access point for user traffic, and interwork with the source base station 210 and the destination base station 250 to provide a video call service to the calling party. do. The source exchange 230 and the destination exchange 270 interoperate with each other via a switching network. The call setup process is performed by exchanging an ISUP (ISDN User Part) message (hereinafter referred to as ISUP) for connecting a video call path between the calling mobile terminal 100a and the called mobile terminal 100b. .

Here, when the calling exchange 230 receives a video call call start request from the calling mobile terminal 100a, the calling switch 230 includes the UAL information of the advertisement content in the response information to the calling mobile terminal 100a. send.

The destination exchange 270 includes the UEL information of the advertisement content in the video call call initiation request information received from the source exchange 230 and transmits it to the destination mobile communication terminal 100b.

The advertisement content server 290 registers and stores advertisement content corresponding to a uniform resource locator or URL. Here, the URL is to specify the location of the file in the servers that provide various services of the web document, and includes the type of service to be connected, the location of the server (domain name), and the location of the file. Syntax is composed of "computer name / directory name / file name with protocol: // information".

The advertisement content server 290 provides the advertisement content registered in correspondence with the UAL information to the calling mobile terminal 100a and the called mobile terminal 100b connected by using the specific UAL information. In this case, the advertisement content may be a form of multimedia content such as a text or a video, and may include a still image such as text, an image, or an animation.

4 is a block diagram showing an internal configuration of a mobile communication terminal according to an embodiment of the present invention.

In this case, the calling mobile terminal 100a and the called mobile terminal 100b may only be divided into terminals for the calling subscriber and the called subscriber when the video call is connected. Since one mobile communication terminal is usually implemented as the calling mobile communication terminal 100a or the called mobile communication terminal 100b, the configuration of one device will be described.

As shown in FIG. 4, the mobile communication terminals 100a and 100b include an origination processing unit 110, an incoming processing unit 120, a storage unit 130, a display unit 140, and a communication unit 150.

The originating processor 110 performs a function of an outgoing subscriber mobile communication terminal requesting to start a video call. The originating processor 110 outputs the advertisement content when receiving a call connection message from the originating exchange that the called subscriber accepts the video call call initiation requested by the calling subscriber.

At this time, the advertisement content is downloaded using the UEL information extracted by the originating processor 110 from the call progress message received from the originating exchange. Here, the call progress message is a message that the originating processor 110 receives in response to a call setup message requesting to initiate a video call call transmitted to the originating exchange.

The called processor 120 performs a function of a called subscriber mobile communication terminal that is requested to start a video call. When the call processing unit 120 transmits a call connection message to the called exchange that accepts the video call call initiation requested by the calling subscriber, the incoming processing unit 120 outputs the advertisement content.

Here, the advertisement content is downloaded using the UEL information extracted from the video call call setup message received by the destination processing unit 120 from the destination exchange.

The storage unit 130 stores the advertisement content downloaded by the origination processing unit 110 and the incoming processing unit 120. In addition, it stores the default advertisement content embedded in the terminal manufacturing. In addition, the called subscriber may access the advertisement server or store the downloaded advertisement contents through a separate method such as a push service.

The display unit 140 is a liquid crystal screen mounted outside the mobile communication terminals 100a and 100b and displays advertisement contents stored in the storage unit 130 on the screen.

The communication unit 150 performs wireless communication with the calling base station 210 and the called base station 250, and transmits and receives messages and voice and video data for video call call connection and video call negotiation.

Then, in FIG. 5 below, the calling mobile communication terminal 100a, the called mobile communication terminal 100b, the calling exchange 230, and the called exchange 270 interoperate with each other to provide advertisement content. Explain.

5 is a flowchart illustrating a video call method according to an embodiment of the present invention.

As shown in FIG. 5, the calling mobile communication terminal transmits a video call setup message to the calling exchange (S101), thereby requesting to start a video call call.

The originating exchange transmits an ISUP initial address message (IAM) to the called exchange to establish an ISUP call (S103). Here, according to the ISUP message protocol of the SS7 protocol, the ISUP initial address message initiates the occupation of the outgoing line and transmits the telephone number and other information of the calling mobile terminal and the called mobile communication terminal necessary for call processing and routing. This is a message.

The destination exchange configures a video call setup message based on the information received in step S103, and stores the UAL information of the advertisement content in a predetermined specific field (S105). In this case, the predefined specific field may use the 'Facility' field of the call setup message.

The destination side exchange transmits the video call setup message generated in step S105 to the destination side mobile communication terminal (S107).

On the other hand, the originating exchange generates a call proceeding / call progress message indicating the video bearer setup. The UE information of the advertisement content is recorded in a predetermined specific field of the call progress message (S109) and transmitted to the calling mobile terminal (S111). In this case, the predefined specific field may use a 'User-User' field of a call proceeding / call progress message.

The called-party mobile communication terminal and the calling-party mobile communication terminal access the advertisement content server (S113, S117) and download the advertisement content using the UEL information received in steps S107 and S111, respectively (S115 and S119).

Thereafter, the called-side mobile communication terminal transmits a call confirm message to the called-side exchange (S121).

The destination exchange sends an ISUP Address Complete (ACM) message to the originating exchange (S123). Then, the call path is connected between the calling exchange and the called exchange. Here, according to the ISUP message protocol of the SS7 protocol, the ISUP address completion message is a message indicating that all the address information necessary for call setup with the called-party mobile communication terminal has been received.

Subsequently, the called side exchange receives an Waiting Response (Alertint) message from the called side mobile communication terminal (S125) and transmits an ISUP Call Progress (CPG) message to the calling side exchange to inform it (S127). Then, the source exchange transmits a response wait message to the source mobile communication terminal (S129).

When a user receiving operation occurs in the called mobile communication terminal, that is, when the called subscriber presses a call button, the called mobile communication terminal transmits a call connection message to the called exchange (S131) and receives a call connection response message. (S133).

At this time, the called-party mobile communication terminal displays the advertisement content downloaded in step S115 on the screen (S135).

The called exchange exchange transmits an ISUP response (Answer, ANM) message informing of the video call connection with the called mobile communication terminal to the calling exchange (S137).

As a result, according to the ISUP call setting of the calling exchange and the called exchange, the calling mobile terminal and the called mobile communication terminal can perform voice or data communication through the established call path.

On the other hand, the originating exchange exchanges the call connection message for the video call requested in step S101 to the calling mobile communication terminal (S139) and receives a call connection response message (S141).

In this case, the calling mobile terminal displays the advertisement content downloaded in step S119 on the screen (S143). Here, since the video call is not connected until the calling mobile communication terminal receives the call connection message, a ringback tone service such as coloring may be provided.

In the state where the video call is initiated and the advertisement content is output through steps S135 and S143, a video call negotiation procedure is performed (S145).

Subsequently, when the video call negotiation is completed, the calling mobile terminal and the called mobile terminal terminate the display of the advertising content (S147).

6 and 7, a detailed description will be made of the advertisement content method performed by the calling mobile terminal 100a and the called mobile terminal 100b.

First, FIG. 6 is a flowchart illustrating an advertisement content providing method of a calling mobile terminal according to an exemplary embodiment of the present invention, which will be described in connection with the configuration of FIG. 4.

As shown in FIG. 6, the originating processor (110 of FIG. 4) transmits a video call setup message to the calling exchange through the communication unit 150 if there is an originating operation S201 of the user, that is, the originating subscriber (S203).

The originating processor 110 checks whether the call progress message is received (S205), and when the call progress message is received, checks whether the call progress message includes the UAL information of the advertisement content (S207).

If it is confirmed in step S207 that the UAL information is included, the transmission processor 110 determines whether a data call exists for the UAL connection (S209). At this time, if the data call does not exist, the originating processor 110 transmits the data call (S211). In addition, the presence of a data call corresponds to a case where an IMS (IP Multimedia system) data receiving application or the like is running.

The originating processor 110 accesses the advertisement content server using the UEL information extracted from the call progress message received in step S205, when it is determined that a data call exists in step S209 or when the data call is sent in step S211. The advertisement content is downloaded (S213).

Thereafter, the originating processor 110 checks whether or not the call connection message is received, and when the call connection message is received, checks whether the downloaded advertisement content exists (S217).

In this case, when there is the downloaded advertisement content, the advertisement content downloaded in step S213 is displayed on the screen (S219).

Alternatively, if there is no downloaded advertisement content, previously downloaded and stored advertisement content or pre-stored default advertisement content is extracted from the storage unit 130 of FIG. 4 and displayed (S221).

The originating processor 110 performs video call negotiation while performing step S219 or step S221 while the video call is started.

The originating processor 110 checks whether or not the video call negotiation is terminated (S223) and ends the display of the advertisement content performed in step S219 or S221 and displays the video call screen (S225).

The originating processor 110 performs a video call between the calling subscriber and the called party, and terminates the video call call when a subscriber inputs a call termination button (S227).

7 is a flowchart illustrating a method of providing advertisement contents of a called-party mobile communication terminal according to an embodiment of the present invention, which will be described in connection with the configuration of FIG.

As shown in Fig. 7, the incoming processing unit (120 in Fig. 4) receives the video call setup message from the destination side exchange (S301).

The incoming processing unit 120 checks whether the UAL information of the advertisement content is included in the video call setup message received in step S301 (S303). In this case, if it is determined that the UAL information is included, it is checked whether a data call for accessing the advertisement content server exists (S305). If the data call does not exist, the data call is transmitted (S307).

The incoming processing unit 120 downloads the advertisement content by accessing the advertisement content server using the UAL information obtained through the step S303 after the data call exists or transmits the data call in step S307 (S309).

The called processor 120 performs an incoming call notification for notifying that the called subscriber is requested to start a video call (S311). Here, the incoming call notification is a series of actions informing the user that a call has been ringed or vibrated.

As such, if the incoming call notification is performed in step S311, it is performed after the download of the advertisement content is completed.

At this time, the call notification may be performed immediately after step S301. In this case, the called subscriber may quickly recognize the incoming call, thereby reducing the waiting time for the calling subscriber.

On the other hand, the incoming processing unit 120 checks whether the incoming operation is generated from the user, that is, the incoming subscriber (S313), and when the incoming operation occurs, sends a call connection message to the destination side exchange (S315). Here, the incoming call operation refers to an action for the called subscriber to answer a call, that is, press a call button or the like.

The incoming processing unit 120 checks whether the downloaded advertisement contents exist after performing step S315 (S317). If the downloaded advertisement contents exist, the incoming processing unit 120 displays the downloaded advertisement contents on the screen (S319).

Alternatively, if it is determined in step S317 that the downloaded advertisement content does not exist, previously downloaded and stored advertisement content or pre-stored default advertisement content is extracted from the storage unit 130 of FIG. 4 and displayed on the screen (S321). .

The incoming processing unit 120 checks whether the video call negotiation is terminated while performing the operation S319 or S321 while the video call is initiated (S323). At this time, when the video call negotiation ends, the display of the advertisement content performed in step S319 or S321 is terminated and the video call screen is displayed (S325). Thereafter, the video call is terminated according to the call termination request of the calling party or the called party (S327).

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is a flowchart illustrating a conventional video call method.

2 is a flowchart illustrating a conventional video call negotiation process.

3 is a diagram illustrating a network configuration for a video call according to an embodiment of the present invention.

4 is a block diagram showing an internal configuration of a mobile communication terminal according to an embodiment of the present invention.

5 is a flowchart illustrating a video call method according to an embodiment of the present invention.

6 is a flowchart illustrating a method of providing advertisement contents of a calling mobile terminal according to an embodiment of the present invention.

7 is a flowchart illustrating a method of providing advertisement contents in a called-party mobile communication terminal according to an embodiment of the present invention.

Claims (9)

delete In the mobile communication terminal capable of video calls to provide advertising content, Extracting UE information from a call progress message received in response to a video call call initiation request and downloading the advertisement content using the UE information; Outputting the downloaded advertisement content on a screen when receiving a call connection message that accepts a video call call initiation; Performing video call negotiation to exchange terminal information for the video call according to the video call call initiation; And Checking whether the video call negotiation is completed and stopping the output of the advertisement contents and performing a video call when the video call negotiation is completed; Advertising content providing method comprising a. In the mobile communication terminal capable of video calls to provide advertising content, Receiving a call setup message requesting a video call call initiation, extracting UEL information from the call setup message, and downloading the advertisement content using the UEL information; Outputting the downloaded advertisement content on the screen when the call connection message for accepting the video call call initiation is transmitted; Performing video call negotiation to exchange terminal information for the video call according to the video call call initiation; And Checking whether the video call negotiation is completed and stopping the output of the advertisement contents and performing a video call when the video call negotiation is completed; Advertising content providing method comprising a. The method of claim 3, The downloading step, And receiving the incoming call notification after performing the incoming call notification for notifying that the video call call is requested to start or performing the incoming call notification after downloading the advertising content. The method according to claim 2 or 3, The call progress message or the call setup message, Advertising content providing method comprising a UEL information indicating the location where the advertising content is stored in a predetermined field predefined. delete In the mobile communication terminal capable of a video call, After the video call is connected between the calling party and the called party, the advertisement content downloaded from the server storing the advertising content is output before the video call negotiation for exchanging the terminal information for the video call between the calling party and the called party is completed. A call processing unit which performs a video call by stopping output of the advertisement content when a video call negotiation is completed; And A display unit for outputting the advertising content on the screen, The call processing unit, The advertisement content is downloaded using the UEL information extracted from the call progress message received in response to the video call call initiation request, and the call content is received when the call connection message is received from the called subscriber. An outgoing processor for outputting; And Receiving a call setup message requesting a video call call to download the advertising content using the UAL information extracted from the call setup message, and if the call connection message to the calling subscriber accepts the video call call initiation Incoming processing unit that outputs advertising content Mobile communication terminal comprising a. The method of claim 7, wherein The incoming processing unit, When the incoming call response is generated by performing an incoming call notification for notifying that the video call is requested to be initiated after the call setup message is received or by downloading the advertisement content, the incoming call response operation occurs. Mobile communication terminal for transmitting a call connection message for the output the advertisement content. The method of claim 7, wherein The call progress message or the call setup message, A mobile communication terminal including the UEL information indicating the location where the advertisement content is stored in a predefined field.

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