KR100962538B1 - Method for providing franchise campaign - Google Patents

Abstract

PURPOSE: A method for providing franchise campaign using franchise royal management system are provided to perform franchise royalty campaign based on RFM(Recency, Frequency, Monetary) information of a client in a franchise. CONSTITUTION: A royalty management system receives a campaign processing request(S110). If a campaign is registered in a franchise, the system inquires data of defining a campaign into details(S120). The system updates RFM information of client(S130). If franchise client management data which is updated satisfies all the data of defining a campaign into details, a card payment terminal automatically process a promotion content(S140,S150). A card payment prints a transaction processing receipt(S160).

Description

How to Offer Merchant Campaigns Using Merchant Loyalty Management System {METHOD FOR PROVIDING FRANCHISE CAMPAIGN}

The present invention relates to a method for providing a merchant campaign using a merchant loyalty management system.

The present invention is based on the theme of the campaign to actively execute the loyalty campaign of the merchant itself based on the customer's RFM information (most recent order (Recency, frequency, order)) using the IC chip credit card. Merchants using the Merchant Loyalty Management System, which can increase the loyalty of the owners and customers through the customer relationship management using the merchants by supporting the results and analysis of the merchant loyalty campaigns. It is about a campaign providing method.

In recent years, competition among franchisees has been intensifying despite size and industry.

Competitiveness among merchants is very different depending on the marketing / management ability of merchants. Enterprise / corporate merchants can develop their own CRM system to possess campaign capability, but small and medium sized / living-type merchants have infrastructure to build their own CRM system. Poor in terms of cost.

Since the actual effect is very large depending on the marketing / customer management activities of the merchants, the merchants themselves carry out discounts or giveaways that can directly affect customer visits and sales, but due to the high cost and infrastructure limitations The focus is on one-time / one-time programs.

In addition, in order to avoid such a one-time / one-time program, coupons and customer mileage cards are used, but promotion costs including coupon issuance costs are excessive, and points are not easily accumulated and managed through customer mileage cards. , Promotions and promotions are difficult to measure.

In recent years, in order to reduce the difficulty of such affiliated stores, card companies have been conducting affiliated affiliate marketing to jointly promote affiliated affiliates using the affiliated affiliate network and manage the use of integrated points / miles jointly.

However, the affiliate marketing of affiliates is based on the emotional differentiation factors of the end-members, the market structure surrounding the affiliates, the business objectives of the affiliates, the level of their own marketing capabilities, the characteristics and industry of the customers, and the marketing ripple effects. Due to the fact that it is uneven and uneven, it is difficult to provide differentiated offers compared to competitors despite the continued high cost burden.

In addition, such affiliated affiliate marketing, there is a need for intensive promotion during the life cycle of the merchant, for example, start-up, there is a need to acquire new customers, increase sales, regular management, target marketing, etc. In spite of the need to attract and re-enter defectors, it was unable to provide active marketing of the merchant itself.

In addition, such affiliated affiliate marketing, active marketing of the merchant itself in consideration of the characteristics of the region could not be provided.

In addition, since the number of merchants operating 24 hours has increased recently, there is a need for providing a 24-hour merchant campaign, but it is difficult to provide a 24-hour campaign because EOD, batch work, etc. must be performed on the day.

Therefore, the present invention was created to solve the above problems, the object of the present invention is The method of providing merchant campaigns using merchant loyalty management system that enables small and medium-sized / sustainable merchants, which had to do one-time / one-shot marketing due to weak infrastructure, could continue customer management based on customer experience without establishing a separate system. To provide.

In addition, an object of the present invention can reduce the number of coupons or customer mileage cards issued for each merchant, easy to earn and manage the points of the merchant, can easily measure the use of regular customer information, promotions and promotions It is to provide a merchant campaign providing method using the merchant loyalty management system.

In addition, an object of the present invention is to provide a method for providing a merchant campaign using a merchant loyalty management system that can provide active marketing according to the needs of the merchant in consideration of the life cycle of the merchant, the circumstances surrounding the merchant, and local characteristics. It is.

In addition, the objective of the present invention is that the member owners easily end-user emotional differentiation factor, the market structure surrounding the merchant (Market Structure), the merchant business objectives, the merchant's own marketing competency level, the characteristics and industry of customers and marketing ripple Considering the effects, it is possible to easily create a campaign rule differentiated from other merchants, and IT can be formulated the campaign rules, and provides a method for providing a merchant campaign using the merchant loyalty management system that can automatically monitor and analyze the data. It is.

Merchants campaign providing method using the merchant loyalty management system according to an embodiment of the present invention for achieving this object is a step of receiving a loyalty merchant subscription application through the merchant loyalty program or web page associated with the merchant loyalty management system And receiving and registering an affiliate store campaign application through the affiliate store loyalty program or a web page, and receiving, by the financial system, a full text of an approval request generated by a card payment terminal through a VAN company, and the royalty management system Receiving an approval message including a campaign processing request message in association with the financial system; determining whether a campaign is registered for the affiliate store; and if it is determined that a campaign is registered for the affiliate store; Registered campaign details Updating the affiliated customer management data corresponding to the data of the client; determining whether the affiliated customer management data satisfies all of the campaign detailed definition data; and wherein the updated affiliated customer management data is defined in the campaign details. If all the data are satisfied, automatically processing the merchant offer offer of the affiliated store and sending the approval message to the card settlement terminal; and printing the authorization number and the campaign offer offer process on the transaction processing receipt by the card settlement terminal. It includes.

As described above, according to the method for providing a campaign using the affiliated store loyalty management system according to the present invention, the affiliated store can execute the affiliated store loyalty campaign based on the RFM information of the customer without establishing a separate system, and supports various campaign themes, systems, and infrastructures. Receive merchant loyalty campaign results and analysis.

In addition, according to the method of providing a campaign using a merchant loyalty management system according to an embodiment of the present invention, the merchants are autonomous and various campaigns, such as neighboring competitors, campaign situation, campaign success, campaign attractiveness, etc. Consider your own marketing campaign.

In addition, according to the campaign providing method using the affiliated store loyalty management system according to an embodiment of the present invention, the customer can be provided with a campaign offer offer on-site 24 hours, the merchant takes into account the life cycle, local characteristics, surroundings, etc. It is possible to improve marketing effect through systematic customer analysis, and to support financial institutions or card customers through campaign support, promotion, and marketing support through websites, emails, and other financial infrastructure provided by other card companies or financial institutions. You can be attracted to a merchant.

In addition, according to the campaign providing method using the merchant loyalty management system according to an embodiment of the present invention, the inconvenience of having to hold a plurality of cards due to the loyalty function for a plurality of merchants with one card from the customer's point of view You can also benefit from custom loyalty services based on customer experience data (RFM), including past purchase performance.

In addition, according to the campaign providing method using the merchant loyalty management system according to an embodiment of the present invention, a financial institution or a card company can enjoy the effect of increasing card sales and merchants' loyalty through the merchant loyalty, and easy affiliate management management It is easy to access merchants.

In addition, according to the campaign providing method using the merchant loyalty management system according to an embodiment of the present invention, it is easy to create a good marketing campaign rules, and can promptly promote the excellent marketing campaign rules as well as differentiation. .

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings in order to describe the present invention in detail so that those skilled in the art can easily carry out the present invention. In addition, in describing the present invention, the same parts will be denoted by the same reference numerals, and repeated description thereof will be omitted.

First, referring to Figures 1 and 2 will be described in detail the overall configuration of the merchant loyalty management system according to an embodiment of the present invention.

In the present specification, the 'royalty campaign' is to compensate customers in various ways by utilizing merchants, based on the past purchase history and purchase patterns of customers, and includes a promotion, an event, a discount, and the like. Is configured to provide a predetermined offer by the executing entity when the execution condition for executing the loyalty campaign is satisfied.

The execution conditions will be described in detail later, but may include general campaigns and RFM campaigns, the offer offers may include discounts, coupons, royal teen points, gifts, etc., the execution agent is the type of campaign execution affiliate Depending on whether the affiliates run alone, multiple affiliates jointly marketing the same brand / chain, national, regional, regional-based affiliated stores, and the like.

1 is a schematic block diagram illustrating an overall configuration of an affiliate store management system according to an embodiment of the present invention, and FIG. 2 includes affiliate store campaign information received from an affiliate store management system according to an embodiment of the present invention. It is a schematic plan view for explaining the receipt for each printer type.

The merchant loyalty management system 100 using the IC chip credit card 10 according to an exemplary embodiment of the present invention may provide a loyalty program or a webpage for inputting its own merchant campaign information transmitted through the network communication network 200. Receive the merchant-related information through the merchant, and when the customer pays through the merchant card payment terminal 20 to the IC chip credit card (10) in parallel with the payment approval professional to send a campaign processing message to the card payment terminal (20) And according to the type of the printer 30 connected to the card payment terminal wired or wireless, as shown in Figure 2, it is configured to display the payment approval information and merchant campaign processing message at a predetermined position of the receipt.

The royalty management system 100 is connected to the financial processing system 300, the website 400 provided by the financial processing system 300 and the affiliated store management database 101 through an internal communication network, and the affiliated store management database. When the merchant application request is received through the affiliated store application module 110 and the affiliated store application module 110 for managing the history of contact in order to query the merchants stored in the merchant CRM 101 and recruit / list new loyalty merchants. , The loyalty merchant registration module 120 for reviewing the subscription conditions and signing a merchant contract and registering the merchant electronically, and receiving, reviewing and registering the merchant's unique campaign information, processing and canceling campaigns, monitoring campaign status, and campaign performance. Loyalty campaign management module 130 for performing the analysis process, and post-management of the LMS unprocessed transaction, merchant support support, merchant Includes merchant loyalty termination module 150 to perform our design support, loyalty cards issued by merchants support, loyalty and support to merchant processing business to improve inventory campaign management module 140, and merchant processing services terminated.

The affiliated store application module 110 may receive a royalty merchant subscription application through a royalty program downloaded through the website 400. For example, through the subscription application information input screen provided by the website 400, business information such as a business registration number, affiliated store name, business address information, and the registration details such as the resident number, telephone number, address information of the representative, etc. When the loyalty subscription application details are inputted through the subscription application contents, the date, and the signature, the processing system 102 of the loyalty management system 100 is connected to the merchant customer management (CRM) database 101 connected to the loyalty management system 100. ), And the financial processing system 300 is also configured to interwork through the CRM (301).

The affiliated store application module 110 allows the subscription application reception details to be viewed through the website 400 screen.

The loyalty merchant registration module 120, the merchant information stored in the merchant CRM database 101, contact information such as the name, business support headquarters, the registrant, the latest visit, the scheduled date of visit, the total number of visits, the purpose of visit, the merchant signing intent, details Inquiry, and review the infrastructure conditions for the execution of the royalty service, etc., stored in the merchant CRM database 101 through the internal processing system 102, through the website 400, waiting for audit, completion of the audit, Indicates the status of rejection of approval.

The loyalty merchant registration module 120 receives the affiliated homepage contents from the royalty merchant user terminal 40 (the user terminal is a PC capable of Internet, etc., which may be integrated with the card payment terminal 20). Supports the creation of merchant homepages and updates to the website 400 and call center 302.

The loyalty campaign management module 130 further includes a campaign application reception unit 131, a campaign review registration unit 132, a campaign suspension cancellation unit 133, a campaign status monitoring unit 134, and a campaign result analysis unit 135. do.

These will be described in more detail later.

The Loyalty Merchant Support Management Module 140 supports the education, promotion, promotion of Loyalty Merchants by using VAN companies and affiliated organizations, and issues Loyalty Applet Cards to customers. Through the website 400, the call center 302, and the portable user terminal 40, a public relations support, a loyalty campaign, an inventory development improvement, etc. are performed through an invoice.

The affiliated store release module 150 receives a termination request of the royalty affiliated store and performs registration of the affiliated store termination in the affiliated store CRM database 102 through the processing system 102.

The campaign application receiving unit 131 of the loyalty campaign management module 130 downloads a loyalty program provided by the financial processing system 300 from the terminal user's terminal 40 or creates a campaign provided through the website 400. Apply for the campaign through the program.

The campaign application reception unit 131 selects and writes a campaign name, campaign description, execution period, and service target customer for campaign execution condition registration through the campaign preparation program (step 1), and 1 for campaign offer offer registration. Register the merchant loyalty service details to be provided to the target customers specified in the step, and register the campaign rules composed of the target customer and the provided services under one campaign order, and print the message to be printed on the campaign receipt. Allows registration by type.

The campaign review registration unit 132 of the loyalty campaign management module 130 inquires a list of campaign requests, searches for a company name, an application date, an applicant, a campaign type, a campaign title, a campaign period, an offer, and the like, and registers a review. The abort cancellation unit 133 processes the campaign suspension / cancellation application that the merchant owner applied for.

Such registered campaigns and suspended / cancelled campaigns may be viewed on the website 400.

The campaign application receiving unit 131 is whether the generic campaign and RFM campaign based on the condition type of the base rule, and the target merchant type conditions, whether the sole merchant campaign merchant or merchant joint campaign, and immediately discounts, points, coupons, gifts For example, we derive a total of 132 campaign lists based on the combination of campaign types and offers, including the five other campaign offer types and the application criteria for campaign execution conditions such as duplicate discount rules and merchant point application. In addition, we can automatically filter campaign eligibility to derive a list of 98 excluded campaigns that are partially excluded, and recommend step-by-step execution based on the attractiveness of the campaign contents and the ease of IT development among 98 feasible campaigns. .

The RFM campaign rule is based on four data attributes, for example, cumulative total RFM data during the campaign period, daily RFM data during the campaign period, cumulative total RFM data after the subscription point, and daily RFM data before and after the subscription. There are operational advantages and disadvantages due to the different size of the archive data. Instead of managing all the RFM data of all affiliates, only the cumulative purchase data is collected only during the campaign period of a specific affiliate. It is desirable to consider cumulative total RFM data during the campaign period, and daily RFM data during the campaign period.

The campaign status monitoring unit 134 inquires and monitors the performance of the running or ended campaigns under various conditions and reports specifics through the financial system 300.

Campaign list and detailed content search conditions (campaign type, title, period, status, jurisdiction sales support headquarters, target) using the merchant CRM database 101 of the merchant loyalty management system 100 connected to the financial system 300 The campaign list and status monitoring screen of FIG. 3 are provided on the website 400 in response to the number of customers, the number of target transactions), the campaign result analysis cycle, and the placement rule (daily / weekly / quarterly setting).

The campaign performance analysis information (MIS) management unit 135 analyzes the performance of the completed campaign under various conditions and provides periodic reports and feedback data for merchants.

The various campaign performance analysis information (MIS) topics may include the sales support headquarters, type, execution period, type of industry, and offer type of a financial institution, and campaign performance analysis information, for example, the number of campaign executions, transactions, and transactions. Report and report on Loyalty Merchant campaign performance can be provided in terms of number of customers, transaction amount, discounts on site, gifts, coupons, points and scores. Can be used to.

The merchant performance analysis report can be automatically sent through the merchant customer terminal 40 or mobile communication terminal, other portable terminal.

The communication network connecting the affiliated user terminal 40, for example, a personal computer, a laptop, and the like, to the affiliated store royalty management system 100 has data communication related to a royalty merchant application, a royalty campaign application, registration, inquiry, analysis, and the like. This is done in real time over time (more on that later).

On the other hand, when the payment terminal completes the payment approval message generated by the card terminal 20 and confirms whether or not the affiliate is a royalty affiliate, it is received at the same time as the payment approval, and performs a high-bandwidth connection of the network when performing an inquiry transaction Through the VAN (value-added communication network) that can share the visible feeling of the community through, through the card payment terminal 20 to prevent the merchant approval processing delay due to the processing of the customer's inquiry transaction request It prevents the occurrence of problems in data transmission by eliminating traffic when transmitting the full text of the campaign.

The affiliated store loyalty management system 100 is configured to interwork with the approval system 310 of Tandem (TANDEM) model that can be driven for 24 hours.

Therefore, when a transaction approval request is received from the merchant terminal 20 to the approval system 310 through the VAN company, the approval system 310 serializes the transaction approval request data to the approval system 310. The campaign rule processing request is transmitted to the affiliated store loyalty management system 100 connected to the network, and the response waiting time is set to the maximum allowable time (2 seconds, which can be changed later) for approval priority processing, and the response is a predetermined time such as 3 If there is no second, the connection with the affiliated loyalty management system 100 is processed and the approval process is processed first so that a delay does not occur in the most important approval task. The treatment was made possible.

Referring now to Figures 3 to 5, it will be described in detail with respect to the merchant campaign providing method using the merchant loyalty management system according to an embodiment of the present invention.

3 is a flowchart illustrating a method for providing an affiliate store campaign using an affiliate store royalty management system according to an embodiment of the present invention, and FIG. 4 is a method for designing an affiliate store campaign rule using an affiliate store royalty management system according to an embodiment of the present invention. 5 is a schematic diagram showing a process of automating an affiliate campaign rule according to an embodiment of the present invention.

Concept diagram for explaining the merchant campaign monitoring and data analysis process according to an embodiment of the present invention.

First, referring to FIG. 3, in a method for providing an affiliate store campaign using the affiliate store royalty management system 100 according to an embodiment of the present invention, the affiliate store management system 100 connected to the financial system 300 may include an affiliate store through a financial communication network. Download the loyalty program, or receive a subscription application for loyalty through the merchant loyalty web page (S100).

At this time, the received merchant registration application information includes the operator information, such as merchant business registration number, merchant name, business address information, representative's social security number, telephone number, address information, loyalty subscription information, date and signature, the royalty In the affiliated customer management (CRM) database 101 connected to the management system 100 is databased by the processing system 102 of the royalty management system 100, CRM 301 of the financial processing system 300 It is configured to interwork with.

When the merchant is applied to join the loyalty merchant, and is registered to examine the eligibility of the loyalty merchant, the offline option is to confirm the detailed options of the loyalty service, conclude the loyalty merchant contract, install the loyalty program on the terminal and attach the loyalty merchant sticker Such as installing a royalty infrastructure.

 Subsequently, when applying for a merchant campaign, the merchant receives a merchant campaign application through the merchant loyalty program or a webpage and performs registration (S101).

The campaign application is carried out through a campaign creation program to be described later, select from the campaign name, campaign description, execution period, the list of service target customers for registration of the campaign execution conditions provided by the campaign creation program or allow the merchant to register itself. (Stage 1).

 In order to register a campaign providing offer corresponding to the campaign execution condition, the merchant providing loyalty service details to be provided to the target customer specified in step 1 may be selected or registered by the merchant owner.

At this time, a plurality of campaign rules consisting of a combination of target customers and provided services can be registered under one campaign order, and the message to be printed on the campaign receipt can be inserted according to the marketing ability of the merchant and the font is selected according to the printer type. , You can register phrases, merchants can pre-test whether the message printed on the receipt is capable of customer suction.

The campaign application information includes a business name, an application date, an applicant, a campaign type, a campaign title, a campaign period, an offer offer, and the like, and the affiliated store can be used to receive and automatically recommend through the website 400 in advance.

In addition, merchants can apply for campaign cancellation / cancellation.

In this way, if a merchant registers for registration as a royalty merchant and the campaign of the merchant is registered for registration, when the customer pays the card for 24 hours at the merchant with a card, the financial processing system 300, for example, the authorization system 310 ) Receives the full text of the approval request transmitted from the card payment terminal 20 through the VAN company and transmits the loyalty management system 100 configured to interwork with the approval system 310 to process the campaign.

The royalty management system 100 receives the campaign processing request (S110), and determines whether a campaign is registered for the affiliated store (S120).

At this time, the loyalty management system 100 quickly queries the merchant code through the campaign support management unit 140 in the merchant CRM database 101.

When it is determined that the campaign is registered for the affiliated store (S121), the campaign detailed definition data stored in the affiliated store CRM database 101 is inquired, and the RFM information of the customer is updated in the affiliated customer management database 101. (S130).

It is determined whether the updated merchant customer management data satisfies all of the campaign detailed definition data (S140).

If it is determined that the updated merchant customer management data satisfies all of the campaign detail definition data (S141), the campaign detail definition data satisfaction message is transmitted to the approval system 310 designed to be driven 24 hours a campaign of the affiliate store. Providing the automatic processing of the offer, and the approval message including the campaign offer offer of the automatically processed merchant through the VAN company 400 network with the approval number obtained by the approval system system 310 for the transaction approval The card payment terminal 20 to be transmitted.

The card payment terminal 20 receives and temporarily stores the approval message including the campaign offer of the automatically processed merchant, and then stores the predetermined message in the IC chip of the loyalty card when the customer card 10 is a loyalty card. And, the authorization number and the campaign offer offer processing message is printed on the transaction processing receipt (S160).

According to such a campaign providing method, a customer can immediately receive a customized campaign customized by the merchant in the field 24 hours a day, thereby increasing the sales of the merchant and achieving the effect of promoting the merchant.

On the other hand, if it is determined in step S140 that the updated affiliated customer management data does not satisfy all of the campaign detailed definition data in one correspondence (S142), the requirements for calculating the unsuccessful campaign requirements are calculated (S142). S151), and transmits to the card payment terminal 20 through the VAN company 400 communication network with the approval number obtained for the transaction approval by transmitting to the approval system (310).

The card payment terminal 20 receives and temporarily stores an approval message including a fulfillment requirement for satisfying a campaign requirement that is not supported. If the customer card 10 is a loyalty card, the card payment terminal 20 is located in a predetermined area of the IC chip of the loyalty card. Store and print the requirements to meet the approval number and the campaign requirements on the transaction processing receipt (S160).

In addition, in step S120, if it is determined that there is no campaign for the affiliate store, and if it is determined that there is no campaign currently in progress (S122), the approval number for the transaction approval is numbered and transmitted to the VAN company (S123). ), And transmits the authorization number from the VAN company to the merchant terminal (S124).

In order to prevent the approval transaction that is most relevant to merchant sales from being delayed by the merchant campaign processing, the approval system 310 transmits the merchant royalty management system 100 campaign rule processing request configured to interwork, and performs the approval process. Set a response time by the maximum allowable time (2 seconds, can be changed later), if the response does not exist for a predetermined response time, such as 3 seconds, disconnect from the affiliated loyalty management system 100 and preferential processing Do it.

After the response time was exceeded, unprocessed campaign transactions were stored and then post-processed separately.

On the other hand, in order to prevent the delay in processing the merchant approval according to the processing of the customer's inquiry transaction request blocking the inquiry through the card payment terminal 20 (card reader), instead of merchant data stored in the predetermined area of the IC chip of the merchant loyalty card In order to make the inquiry through, it prevents the transmission traffic when sending the approval message including the campaign processing message.

4 and 5, the merchant campaign application method using the merchant loyalty management system according to an embodiment of the present invention, first download the campaign-related program through a website, or log in to the website after the campaign Deriving the loyalty campaign framework provided through the creation program (S10).

The loyalty campaign framework is configured to select execution conditions, providing offers, and execution subjects constituting the loyalty campaign.

The merchant loyalty campaign execution condition is classified into a generic campaign execution condition provided at a specific time or at a specific time regardless of a past purchase pattern, and RFM campaign execution condition based on a customer's past purchase pattern and performance.

The generic campaign execution condition is a campaign that rewards the customer when certain purchase conditions are satisfied regardless of the past purchase pattern of the customer. When purchasing a specific product, when a customer's life event (birthday, anniversary, SAT, Valentine's Day, trading event (first transaction, etc.), unique event for each merchant (opening date. Customer compensation).

In addition, the RFM campaign execution condition is a royalty-compensated campaign based on the customer's past purchase pattern and performance. For example, if the cumulative number of visits is a certain number of times during the period, and the cumulative purchase amount is a certain amount or more during the period, If the cumulative number of visits and cumulative purchase amount exceeds a certain condition, the customer is compensated.

The offer offer refers to a service provided according to a loyalty campaign, and may be a discount, a coupon, a loyalty point, a corresponding merchant point, a free gift, or the like.

In addition, the executing agent defines the type of campaign execution affiliated store, and can execute the affiliated store alone, multiple affiliated stores jointly with the same brand / chain store, and can execute cooperation among national units, regional units, and region-based affiliated stores.

The merchant is a generic campaign and an RFM campaign based on the condition type of the base rule provided by the loyalty campaign framework, and whether the merchant is a sole merchant campaign, a merchant joint campaign, and immediate discounts, points based on the target merchant type conditions. For example, a total of 132 campaigns, depending on the combination of campaign type and offer, including criteria for campaign execution conditions such as coupons, freebies, and five other campaign offer offers and duplicate discount rules and merchant point application You can browse and select a list, or save a new item on your own.

In this way, execution conditions such as selected purchase amount, purchase of specific product, first customer transaction, special offer day, cumulative visit count, and cumulative purchase amount are linked to offer of offer such as spot discount, gift, coupon, merchant point, etc. Correspondingly, a detailed definition can be derived.

That is, considering the execution condition selection (S11), the offer offer selection (S12), and the execution agent selection (S13) at the same time to derive a campaign rule pool (Rule Inventory Pool) by a combination of these (S20).

Next, the availability of the loyalty campaign rule is determined (S30).

The availability of the loyalty campaign rule determines the campaign suitability (S31), the campaign attractiveness (S32), and the ease of IT construction (S33) based on the conventional merchant RRM database.

Meanwhile, the campaign application step automatically derives a campaign list of 98 excluded campaigns by partially filtering campaign suitability based on the merchant customer management database, and shows the attractiveness of the contents of the campaign among the 98 enforceable campaigns. And step-by-step implementation may be recommended based on the ease of IT development.

Accordingly, when the loyalty campaign suitability, campaign attractiveness, and ease of IT construction are all satisfied, the final rule for operating target loyalty is selected (S40).

It will be described briefly how the loyalty campaign suitability, campaign attractiveness, etc. are judged.

The loyalty campaign suitability and campaign attractiveness can be easily determined by the end users' emotional differentiation factors, the market structure surrounding the merchants, the business objectives of the merchants, the level of their own marketing capabilities, the characteristics and industry of the customers, and the marketing ripples. Considering the effects and the campaign situation of neighboring franchisees.

The ease of IT deployment is determined based on the complexity of campaign rules, the logical validity of the combination, the possibility of deployment on the IT architecture, the ease of deployment under the terminal environment, and the data immediateness.

The loyalty program is programmed to be operated in advance by grouping the last 50 rules selected by the Feasibility Evaluation Criteria from the Campaign Rule Inventory Pool into six groups based on the same campaign execution conditions. Can be.

At this time, the whole offer offer combination according to the purchase price condition is valid from the viewpoint of campaign suitability and attractiveness. Among the offer offers according to the specific product purchase condition, the unusable offer such as coupon / point is judged to have low campaign attractiveness. (However, goods / service coupons can be recognized similarly to offering free gifts).

The overall offer for the first customer transaction within the campaign period is valid in terms of campaign suitability and attractiveness, and the total offer combination based on the cumulative purchase amount is valid in terms of campaign suitability and attractiveness. All are valid in terms of campaign suitability and attractiveness, and all offer offers based on merchant events are valid in terms of campaign suitability and attractiveness, and for campaigns with cumulative visits and cumulative purchases at the same time, Since the possibility of selecting a target is low, the campaign attractiveness can be taken into consideration. Therefore, the merchant owner can select a valid campaign rule.

The final rule thus selected can define the loyalty campaign by defining the execution conditions, the offering offer, the subject of execution, the operation process, the derivation of operational issues, and the resolution by the loyalty program. S50).

On the other hand, in addition to the method of automatically supporting the campaign execution conditions and customized offers in the system, in consideration of the convenience of merchants, it is possible to support a predetermined campaign in the card payment terminal 20 without going through the system.

For example, as in the case of a campaign conducted under a specific product purchase condition, there is a limit in automatic recognition of a corresponding product code according to the terminal environment, so the campaign rule is designed to provide a customized receipt message only to a target customer through a special key input of a merchant. can do.

6 and 7a to 7c, the campaign monitoring and data analysis method using the merchant loyalty management system according to an embodiment of the present invention will be described in detail.

6 is an exemplary view illustrating a campaign status monitoring screen of a website connected to an affiliated store loyalty management system according to an embodiment of the present invention, and FIGS. 7A to 7C are websites connected to an affiliated store loyalty management system according to an embodiment of the present invention. Example of campaign performance analysis information management screen.

As shown in FIG. 6, the affiliate store may query and monitor the performance of a running or ended campaign under various conditions and receive specifics from the financial system 300.

The monitoring conditions are the campaign list and detailed content search conditions (campaign type, title, period, status, jurisdiction sales support center, target customers, target transactions), campaign results analysis cycle and batch rules (daily / weekly / quarterly setting) ).

In addition, as shown in FIGS. 7A to 7C, the affiliate store analyzes the performance of the completed campaign under various conditions and receives the periodic report and feedback data for the affiliate store.

The various campaign performance analysis information (MIS) topics include sales support headquarters, type, execution period, type of industry, and offer type of a financial institution, and campaign performance analysis information, for example, the number of campaign executions, transactions, and transactions. We can provide reports and reports on loyalty merchant campaign performance in terms of number of customers, transaction amount, discounts on site, gifts, coupons, points, and scores. You can use it.

The merchant performance analysis report can be automatically sent through the merchant customer terminal 40 or a mobile communication terminal, other portable terminal.

1 is a schematic block diagram for explaining the overall configuration of a merchant loyalty management system using an IC chip credit card according to an embodiment of the present invention.

2 is a schematic plan view illustrating a type of a receipt including affiliate store campaign information received from an affiliate store loyalty management system using an IC chip credit card according to an embodiment of the present invention.

3 is a flowchart illustrating a method for providing an affiliate store campaign using the affiliate store royalty management system according to an embodiment of the present invention.

4 is a flowchart illustrating a method for designing a merchant campaign rule using a merchant loyalty management system according to an exemplary embodiment of the present invention.

5 is a schematic diagram showing a process of automating an affiliate campaign rule according to an embodiment of the present invention.

6 is an exemplary view illustrating a campaign status monitoring screen of a user terminal downloading a website connected to an affiliate store loyalty management system using an IC chip credit card according to an embodiment of the present invention.

7A is an exemplary view illustrating a campaign performance analysis information management screen of a user terminal that has downloaded a website connected to an affiliated store loyalty management system using an IC chip credit card according to an embodiment of the present invention.

7B is an exemplary view illustrating a campaign performance analysis information management screen of a user terminal that has downloaded a website connected to an affiliate store loyalty management system using an IC chip credit card according to an embodiment of the present invention.

FIG. 7C is an exemplary view illustrating a campaign performance analysis information management screen of a user terminal that has downloaded a website connected to an affiliate store loyalty management system using an IC chip credit card according to an embodiment of the present invention.

Claims (9)

A merchant loyalty management system interworking with a 24-hour authorization system receives and registers a merchant campaign application through a merchant loyalty program or a webpage, and the authorization system receives the full text of an authorization request generated by a card payment terminal. When the loyalty management system is linked with the approval system to receive an approval message including a campaign processing request message, determining whether to register a campaign for the affiliated store, and a campaign is registered for the affiliated store. If it is determined that the merchant customer management data of the merchant loyalty management system is updated, determining whether the merchant customer management data satisfies all the campaign definition data, and the updated merchant customer management data is Detailed campaign definition If all the data is satisfied, automatically processing the merchant offer offer of the merchant and sending it to the card payment terminal with the approval text, the card payment terminal processing the authorization number and the campaign offer offer of the merchant on the transaction processing receipt Printing a; The campaign application registration step, Deriving a loyalty campaign framework provided through the campaign creation program; Deriving a campaign rule inventory pool from the loyalty campaign framework by considering the execution condition selection, the offer offer selection, and the execution subject selection at the same time; Determining the availability of loyalty campaign rules based on loyalty campaign suitability, campaign attractiveness, and ease of IT deployment; Selecting a final rule for operating target royalties when all of the criteria of the loyalty campaign suitability, campaign attractiveness, and ease of IT construction are satisfied; A campaign providing method using a merchant loyalty management system comprising the step of defining a loyalty campaign to IT the loyalty campaign rule. delete The method of claim 1, Merchant loyalty management for processing the approval process first if the maximum response time for approval processing is exceeded after the loyalty management system receives an approval message including a campaign processing request message in association with the approval system. How to provide a campaign using the system. The method of claim 3, wherein And the card payment terminal reads a predetermined area of the IC chip of the customer's loyalty card and executes a customer loyalty inquiry transaction. The method of claim 1, If it is determined that the updated merchant customer management data does not satisfy all of the campaign detailed definition data, Calculating the eligibility requirements to meet the unmet campaign requirements, The approval system transmits the card payment terminal to the card payment terminal through the VAN communication network together with the approval number for fulfilling the campaign requirements and the transaction approval; Method of providing a campaign using the merchant loyalty management system comprising the step of printing the requirements to meet the approval number and the campaign requirements on the transaction processing receipt. The method of claim 1, In the campaign presence determination step of the affiliated store, the presence or absence of the campaign currently running by the merchant is determined by the merchant code, if it is determined that there is no campaign number the authorization number for the transaction approval and transmits only the authorization number to the card payment terminal Campaign providing method using a merchant loyalty management system comprising the step. delete The method of claim 1 The campaign application step automatically derives a feasible campaign list by first filtering campaign suitability based on the merchant customer management database, The method of providing a campaign using a merchant loyalty management system comprising the step of recommending step-by-step execution based on the attractiveness of the campaign contents and the ease of IT development among the derived campaigns. The method of claim 1 The step of defining the loyalty campaign in detail to make the loyalty campaign rule IT is a campaign providing method using a merchant loyalty management system using a program that is grouped based on the same campaign execution conditions and programmed in advance.

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