KR100944029B1 - Network broadcasting system for aggregating individual audience rating and method thereof - Google Patents

Abstract

The present invention relates to a network broadcasting system and method for aggregating individual viewing results.

According to the present invention, a network broadcast system includes a broadcast viewing device, an electronic tag reader, and a viewing aggregation server. A broadcast viewing device is connected to a network to receive and broadcast the broadcast content. The electronic tag reader is located at a short distance from the broadcast viewing device and recognizes the electronic ID tag including the personal identification information of each user registered to watch the network broadcast, and transmits the electronic ID tag information for each user through the network. The viewing aggregation server aggregates the viewing results of the broadcast content viewed by the user for each user corresponding to the personal identification information included in the electronic ID tag information received through the network.

In this way, by comparing the individual electronic ID log of the viewer member of the client and the transmission log or broadcast logs for the specific content to be broadcast to the client together it is possible to accurately count the viewing results for the specific content for each individual.

Network Broadcasting, Viewing Performance, Electronic ID

Description

Network broadcasting system and aggregating individual audience rating and method

The present invention relates to a network broadcasting system and method for aggregating individual viewing results. In particular, the present invention is to be able to collect and analyze the broadcast viewing status through the network communication for each user in real time.

Recently, as digital broadcasting through networks such as Internet Video On Demand (VOD), Internet Protocol Television (IPTV), and Digital CATV (Cable Television) are increasing, the demand for personalized content services is increasing.

In particular, users have different symbols and are located differently locally. For example, the user 'A' may be interested in 'climbing' while living in Gangbuk-gu, and the user 'B' may be interested in 'travel' while living in Eunpyeong-gu. In such a situation, it would be much more effective to provide a user-selected broadcast rather than providing a uniform broadcast to all users.

As such, in order to provide a broadcast selected for each user, there is a greater need to accurately collect individual viewing results for a specific content.

In the past, when the individual viewing results are aggregated, a method of allowing a viewer to directly enter a login ID into the media is commonly used in personal media such as a personal computer (PC).

However, the method of directly inputting the media has a disadvantage in that it is not possible to accurately count the viewing results for each individual for household media such as TV (Television) in which a plurality of viewers watch the same content.

In addition, as an alternative method for counting individual viewing results, a device such as a people meter may be attached to furniture media such as a TV to collect channel frequency change information and automatically record and record viewing behavior. This data can be sent to the investigation center via telephone line.

However, when using a people meter device, there is a limitation that can not be applied in digital broadcasting that can serve a plurality of channels and a plurality of contents in the same frequency band.

In addition, since the people meter device is cumbersome in that viewers must press a button at the beginning and the end of each viewing, active participation of corresponding viewers is required. Otherwise, aggregate data becomes inaccurate. Therefore, there is a limit in accurately determining the viewer rating or advertisement exposure rate for each program.

The technical problem to be achieved by the present invention is a network broadcasting system that aggregates the individual viewing results that can automatically aggregate the user's viewing performance for a particular content using the electronic ID tag provided by each user watching the network broadcast and its To provide a way.

In order to achieve the above-described problem, the network broadcasting system according to the characteristics of the present invention,
A network broadcast system for providing broadcast content to a client through a network, the network broadcast system comprising: a broadcast viewing device connected to the network to receive and broadcast the broadcast content; An electronic tag reader located at a short distance from the broadcast viewing device and recognizing an electronic ID tag including personal identification information of each user and transmitting electronic ID tag information for each of the users to the network; Transmitting to the client a viewing counting server and the broadcasting content for counting the viewing results of the broadcasting content watched by the user for each user corresponding to the personal identification information included in the electronic ID tag information received from the network, And a broadcast server for generating a transmission log of the transmitted broadcast content and transmitting the generated log to the viewing and counting server, wherein the viewing and counting server records the electronic ID log based on the electronic ID tag information received from the broadcast viewing device. An electronic ID log unit; And a log analyzer which periodically receives the transmission log from the broadcasting server, compares and analyzes the electronic ID log and the transmission log, and aggregates the viewing performance of the user for each of the electronic ID logs.
Network broadcasting system according to another aspect of the present invention,
A network broadcasting system for providing broadcast contents to a client through a network, the network broadcasting system receiving and broadcasting the broadcast contents, and transmitting broadcast data including a content identification number, a client identification number, and a broadcast time of the broadcast contents to the network. A broadcast viewing device; An electronic tag reader located at a short distance from the broadcast viewing device and recognizing an electronic ID tag including personal identification information of each user and transmitting electronic ID tag information for each of the users to the network; Transmitting to the client a viewing counting server and the broadcasting content for counting the viewing results of the broadcasting content watched by the user for each user corresponding to the personal identification information included in the electronic ID tag information received from the network, And a broadcast server for generating a transmission log of the transmitted broadcast content and transmitting the generated log to the viewing and counting server, wherein the viewing and counting server records the electronic ID log based on the electronic ID tag information received from the broadcast viewing device. An electronic ID log unit; A broadcast log unit for recording a broadcast log based on the broadcast data received from the broadcast viewing device; And a log analyzer which periodically receives the transmission log from the broadcasting server, compares and analyzes the transmission log, the electronic ID log, and the broadcasting log, and aggregates the viewing performance of the broadcast content viewed by the user. .

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Network broadcast method according to another aspect of the present invention,
A network broadcasting method for aggregating individual viewing results of broadcast contents provided to a client through a network, the network broadcasting method comprising: electronic ID tag information including personal identification information of each of the users recognized from an electronic ID tag provided by each user; Receiving an ID from the client and recording an electronic ID log for each user; Periodically receiving a transmission log for the broadcast content from the broadcast server transmitting the broadcast content to the client; And comparing and analyzing the electronic ID log and the transmission log and counting the viewing results of the broadcast content viewed by the user.
Network broadcasting method according to another aspect of the present invention,
A network broadcasting method for aggregating individual viewing results of broadcast contents provided to a client through a network, the network broadcasting method comprising: electronic ID tag information including personal identification information of each of the users recognized from an electronic ID tag provided by each user; Receiving an ID from the client and recording an electronic ID log for each user; Receiving broadcast data including a content identification number, a client identification number, and a broadcast time of the broadcast content from the client to record a broadcast log; Periodically receiving a transmission log for the broadcast content from the broadcast server transmitting the broadcast content to the client; And comparing and analyzing the electronic ID log, the broadcast log, and the transmission log, and counting the viewing results of the broadcast content viewed by the user.

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According to the present invention, it is possible to accurately count the viewing performance of a specific content by comparing the individual electronic ID log of the viewer member of the client and the transmission log or broadcast log of the specific content broadcast to the client together in the network broadcast. .

In addition, the user can collect personally identifiable information for viewing performance aggregation only by recognizing the electronic ID tag provided by the reader to the reader, and thus does not require the user's active participation as in the prior art. Therefore, there is an advantage in that it is possible to obtain a reliable viewing results aggregate in real time.

In addition, since the counting of the viewing results is automatically performed along with the operation of the broadcasting viewing device without additional user action, the viewer rating can be easily surveyed to collect more viewers' viewing results. The accuracy of the results can be further improved.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted for simplicity of explanation, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, terms such as “… unit”, “… module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software.

Now, with reference to the drawings will be described in detail a network broadcasting system and method for aggregating individual viewing results according to an embodiment of the present invention.

1 is a schematic configuration diagram of a network broadcasting system that aggregates individual viewing results according to an embodiment of the present invention.

As shown in FIG. 1, the network broadcasting system includes an electronic ID tag 100, a client 200, a wired / wireless network 300, a viewing aggregation server 400, and a broadcasting server 500.

The electronic ID tag 100 includes personal identification information given to each user who registered to watch a network broadcast. Each electronic ID tag 100 has a unique electronic ID. The electronic ID tag 100 may be in the form of a specific card possessed by each network broadcast user. In addition, it can be produced in a form that can be attached to a variety of personal belongings, such as necklaces, watches, or mobile phones.

Here, the electronic tag is a so-called RFID, smart tag or electronic label, and is a technology that allows radio frequency tracking by embedding unique information in a small chip.

The client 200 refers to a user terminal using a network broadcasting service by performing a communication connection with a server computer, that is, the viewing aggregation server 400 and the broadcasting server 500, through the wired / wireless network 300.

The client 200 includes an electronic tag reader 220 and a broadcast viewing device 240.

The electronic tag reader 220 communicates with the electronic ID tag to receive the electronic ID tag information, and transmits the electronic ID tag information to the viewing counting server 400.

That is, the electronic tag reader 220 transmits and receives with the electronic ID tag 100 within the radio range of the antenna. The electronic ID information received from the electronic ID tag 100 is processed and finally provided to the means requiring the information. That is, electronic ID log information such as a corresponding electronic ID and a time stamp of the electronic ID tag recognized in the viewing area is transmitted to the viewing counting server 400.

The electronic tag reader 220 may use various types of electronic ID recognition apparatuses including the electronic ID tag 100, RFID, electronic smart chip, and infrared sensor technology.

The broadcast viewing device 240 watches the content transmitted from the broadcast server 500 through the wired / wireless network 300 after accessing a specific channel. That is, the terminal is connected to the broadcast server 500 to perform input / output of data related to the broadcast content, and drives the content received from the broadcast server 500 to be output on the screen.

The broadcast viewing device 240 includes all terminals connected to the wired / wireless network 300 to receive broadcasts, and includes a variety of digital set-top boxes, personal computers, personal digital assistants (PDAs), mobile phones, and the like. Communication devices can be used.

The electronic tag reader 220 and the broadcast viewing device 240 may be connected to each other through a separate communication cable network. The separate communication cable network may include universal serial bus (USB) communication, serial communication, or local area network (LAN) communication.

In this case, when the broadcast viewing device 240 is started through the communication cable network, the corresponding tag may be transmitted to start the electronic tag reader 220 at the same time.

The wired / wireless network 300 provides a communication path for transmitting and receiving data for network broadcasting contents and viewing results, and may use a terrestrial broadcasting network, a cable broadcasting network, a satellite broadcasting network, and a mobile communication broadcasting network.

The viewing aggregation server 400 aggregates the viewing results of the broadcast contents watched by the user for each user corresponding to the personal identification information included in the electronic ID log information received through the wired / wireless network 300.

The viewing aggregate server 400 may configure various demographic information necessary for analyzing the viewers such as age, gender classification, occupation, as well as a client identification number to which the electronic ID information received through the wired / wireless network is a separate database. .

The broadcast server 500 transmits the broadcast content file to the client 200 through the wired / wireless network 300 according to a broadcast list listing the order of broadcasting of the files to be broadcast. In this case, the content may include not only broadcast content but also advertisement content and announcement content.

The broadcast server 500 may be a plurality of broadcast servers 500 provided for different broadcast stations.

As described above, according to an exemplary embodiment of the present invention, a user may be identified through an electronic ID tag provided by each user who views a network broadcast, and the viewing performance may be counted for each individual.

Next, the configuration of counting the viewing results will be described with reference to FIGS. 2, 3, and 4 by the three embodiments. In this case, the configuration referring to each drawing includes all the components of FIG. 1, and only the additional or characteristic configuration will be described for each embodiment.

First, FIG. 2 is a detailed configuration diagram of a network broadcasting system that aggregates individual viewing results according to the first embodiment of the present invention.

As shown in FIG. 2, the viewer counting server 400 includes an electronic ID log unit 420, a log analyzer 440, and a broadcast log unit 460.

The electronic ID log unit 420 records the electronic ID log for each user based on the electronic ID tag information received from the client 200 through the wired / wireless network 300.

The electronic ID log unit 420 wirelessly detects the electronic ID tag 100 and receives and records the electronic ID log including the corresponding electronic ID and a time stamp. In this case, the time stamp may be recorded based on a clock in the viewing counting server 400.

The log analyzer 440 compares and analyzes the electronic ID log and the broadcast log received from the client 200 and aggregates the viewing performance of the corresponding user for each electronic ID log.

The airing log unit 460 records the airing log based on the airing data received from the client 200 through the wired / wireless network 300.

The broadcast viewing device 240 of the client 200 views the broadcasting data including the content identification number, the client identification number, and the time stamp of the broadcast content through the wired / wireless network 300 through the wire / wireless network 300. To send).

In this case, the broadcast time may be recorded based on the electronic clock in the viewing counting server 400.

The broadcast server 500 includes a transmission service unit 520 that transmits content for a broadcast program to the broadcast viewing device 240 of the client 200 through the wired / wireless network 300.

As described above, according to the first exemplary embodiment of the present invention, individual viewing results are collected for each electronic ID tag provided by each user who views a network broadcast using broadcast log information of broadcast content broadcast to each client 200. Can be.

Therefore, since the viewing performance can be aggregated using only the broadcast log information provided from the client 200, the linkage function with the broadcast server 500 is not required. That is, when the client 200 views the broadcast content transmitted by the broadcast server 500 of one or more different broadcasting stations, there is no difficulty in constructing a system in which the client 200 needs to interwork with the broadcast server 500 constructed for each broadcasting station.

Next, FIG. 3 is a detailed configuration diagram of a network broadcasting system that aggregates individual viewing results according to a second embodiment of the present invention.

As shown in FIG. 3, the broadcast server 500 includes a transmission service unit 520 and a transmission log unit 540.

The transmission service unit 520 transmits content for a broadcast program to the broadcast viewing device 240 of the client 200 through the wired / wireless network 300.

When the transmission service unit 520 transmits the content to the client 200, the transmission log unit 540 performs a real time transmission log based on transmission data such as an identification number, a client identification number, and a time stamp of the corresponding content. Record it. The recorded transmission log is transmitted to the viewing counting server 400 according to a preset period.

The log analysis unit 440 of the viewing counting server 400 compares and analyzes the transmission log received from the transmission log unit 540 and the electronic ID log recorded by the electronic ID log unit 420 to view the user for each electronic ID log. Count your performance.

As described above, according to the second exemplary embodiment of the present invention, individual viewing results are collected for each electronic ID tag provided by each user who views a network broadcast by using transmission log information of broadcast content transmitted to each client 200. Can be.

In this way, the viewing performance of each individual can be counted for each broadcasting content transmitted by the actual broadcasting server 500.

Lastly, FIG. 4 is a detailed configuration diagram of a network broadcasting system that aggregates individual viewing results according to a third embodiment of the present invention.

As shown in FIG. 4, the viewing aggregate server 400 includes an electronic ID log unit 420, a log analyzer 440, and a broadcast log unit 460, and the broadcast server 500 includes a transmission service unit 520. ) And a transmission log unit 540.

At this time, the log analysis unit 440 of the viewing aggregation server 400 records the transmission log recorded in the transmission log unit 540 and the broadcast log recorded in the broadcasting log unit 460 in the electronic ID log unit 420. By comparing the electronic ID log and the recorded time stamp (Time Stamp) on the basis of the time series and the viewing and viewing time for the specific content for each viewer individual.

4 is a configuration including both the embodiments of FIGS. 2 and 3, and according to the third embodiment of the present invention, transmission log information of broadcast content transmitted to each client 200 and each client 200 are broadcasted. By using the broadcasting log information of a broadcast content, the viewing performance for each individual may be counted for each electronic ID tag provided by each user watching the network broadcast.

As a result, when any device of the client 200 or the broadcast server 500 has a failure or an error, the error can be detected by complementing each other to enable more accurate viewing results.

On the basis of the above-described configuration, it will be described how to aggregate the individual viewing results in network broadcasting.

FIG. 5 is a schematic flowchart of an individual viewing result aggregation method in a network broadcast according to an embodiment of the present invention, and is a series of individual viewing result aggregation processes of the viewing aggregation server 400 of FIGS. 1, 2, 3, and 4. Is a flow chart.

As shown in FIG. 5, the viewing aggregation server 400 records the electronic ID log including the personal identification information of each user who registered to watch the network broadcast and the individual content viewing log (S101 and S103).

The viewing log recorded in step S103 determines whether the broadcasting log or the transmission log or the broadcasting log and the transmission log (S105). At this time, the viewing log follows the contents set in the viewing counting server 400 in advance.

As a result of the determination in step S105, when the viewing log is a broadcast login, the broadcasting log is compared and analyzed for each electronic ID log (S107).

As a result of the determination in step S105, when the viewing log is a transmission log in, the transmission log is compared and analyzed for each electronic ID log (S109).

As a result of the determination in step S105, when the viewing log is a broadcast log and transmission log, the broadcasting log and transmission log are compared and analyzed for each electronic ID log (S111).

In addition, based on the results analyzed in steps S107, S109, and S111, individual viewing results are counted (S113).

FIG. 6 is a detailed flowchart of a method for counting individual viewing records in a network broadcast according to the first embodiment of the present invention, and is a flowchart corresponding to the configuration of the embodiment of FIG. 2.

As shown in FIG. 6, when the broadcast viewing apparatus is driven, the electronic tag reader may be driven together (S201 and S203).

The broadcast server starts a broadcast service (S205) and transmits the content to the broadcast viewing device (S207).

The broadcast viewing device broadcasts the content received in step S207 (S209) and transmits the broadcast data according to the broadcast aggregation server (S211).

The viewing aggregation server records the broadcasting log of the content reproduced by the broadcasting viewing apparatus based on the broadcasting data received in step S211 (S213).

In addition, the electronic tag reader recognizes an electronic ID tag provided by each user registered to watch a network broadcast and receives corresponding electronic ID information (S215 and S217).

The electronic tag reader transmits the electronic ID information received in step S217 to the viewing counting server (S219).

The viewing aggregation server records the electronic ID log based on the electronic ID information received in step S219 (S221).

Then, the viewing counting server aggregates the viewing results for each individual based on the broadcasting log and the electronic ID log recorded in steps S213 and S221, respectively (S223).

FIG. 7 is a detailed flowchart of a method for counting individual viewing records in a network broadcast according to the second embodiment of the present invention, which is a flowchart corresponding to the configuration of the embodiment of FIG. 3.

As shown in Fig. 7, steps S301, S303, S305, S307, and S309 are the same as steps S201, S203, S205, S207, and S209 of Fig. 6.

At this time, the broadcast server records the transmission log for the content transmitted in step S307 (S311) and transmits the transmission log to the viewing aggregation server every predetermined period (S313).

The viewing aggregation server aggregates individual viewing results based on the electronic ID log obtained through steps S315, S317, S319, and S321 and the transmission log obtained through step S313 (S323).

FIG. 8 is a detailed flowchart of an individual viewing result aggregation method in a network broadcast according to a third embodiment of the present invention, and is a flowchart of a method corresponding to the configuration of the embodiment of FIG. 4.

As shown in FIG. 8, each of steps S401 to S425 includes all of the steps of FIGS. 6 and 7.

At this time, the viewing aggregation server aggregates individual viewing results based on the transmission log, the broadcasting log, and the electronic ID log (S427).

As described above, when broadcasting specific content to a client in a network broadcast, a transmission log or broadcast log of the content is recorded. On the other hand, the individual electronic ID log of the viewer member of the client is recorded and compared together based on the log time (Time Stamp) of the logs. As a result, it is possible to accurately count which individual and at what time was viewed from which client for a particular content.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is a schematic configuration diagram of a network broadcasting system that aggregates individual viewing results according to an embodiment of the present invention.

2 is a detailed configuration diagram of a network broadcasting system that aggregates individual viewing results according to the first embodiment of the present invention.

3 is a detailed configuration diagram of a network broadcasting system that aggregates individual viewing results according to a second embodiment of the present invention.

4 is a detailed configuration diagram of a network broadcasting system for aggregating individual viewing results according to a third exemplary embodiment of the present invention.

5 is a schematic flowchart of a method for counting individual viewing records in a network broadcast according to an embodiment of the present invention.

6 is a detailed flowchart of a method for counting individual viewing records in a network broadcast according to the first embodiment of the present invention.

7 is a detailed flowchart of a method for counting individual viewing records in a network broadcast according to the second embodiment of the present invention.

8 is a detailed flowchart of a method for counting individual viewing records in a network broadcast according to a third embodiment of the present invention.

Claims (12)

delete delete delete delete delete In the network broadcasting system for providing a broadcast content to a client through a network, A broadcast viewing device connected to the network to receive and broadcast the broadcast content; An electronic tag reader located at a short distance from the broadcast viewing device and recognizing an electronic ID tag including personal identification information of each user and transmitting electronic ID tag information for each of the users to the network; A viewing counting server that counts the viewing results of the broadcast content viewed by the user for each user corresponding to the personal identification information included in the electronic ID tag information received from the network; A broadcast server transmitting the broadcast content to the client, generating a transmission log for the transmitted broadcast content, and transmitting the broadcast content to the viewing and counting server; The viewing counting server, An electronic ID log unit for recording an electronic ID log based on the electronic ID tag information received from the broadcast viewing device; And A log analyzer which periodically receives the transmission log from the broadcasting server, compares and analyzes the electronic ID log and the transmission log, and aggregates the viewing performance of the user by the electronic ID log; Network broadcast system comprising a. delete In the network broadcasting system for providing a broadcast content to a client through a network, A broadcast viewing device that receives and broadcasts the broadcast content and transmits broadcast data including the content identification number, the client identification number, and the broadcast time of the broadcast content to the network; An electronic tag reader located at a short distance from the broadcast viewing device and recognizing an electronic ID tag including personal identification information of each user and transmitting electronic ID tag information for each of the users to the network; A viewing counting server that counts the viewing results of the broadcast content viewed by the user for each user corresponding to the personal identification information included in the electronic ID tag information received from the network; A broadcast server transmitting the broadcast content to the client, generating a transmission log for the transmitted broadcast content, and transmitting the broadcast content to the viewing and counting server; The viewing counting server, An electronic ID log unit for recording an electronic ID log based on the electronic ID tag information received from the broadcast viewing device; A broadcast log unit for recording a broadcast log based on the broadcast data received from the broadcast viewing device; And A log analyzer which periodically receives the transmission log from the broadcasting server, compares and analyzes the transmission log, the electronic ID log, and the broadcasting log, and aggregates the viewing results of the broadcasting contents watched by the user; Network broadcast system comprising a. delete delete In the network broadcasting method for counting the individual viewing results of the broadcast content provided to the client through the network, Receiving electronic ID tag information including personal identification information of each of the users recognized from the electronic ID tag provided by each user from the client and recording an electronic ID log for each user; Periodically receiving a transmission log for the broadcast content from the broadcast server transmitting the broadcast content to the client; And Comparing and analyzing the electronic ID log and the transmission log to count the viewing results of the broadcast content viewed by the user Network broadcast method comprising a. In the network broadcasting method for counting the individual viewing results of the broadcast content provided to the client through the network, Receiving electronic ID tag information including personal identification information of each of the users recognized from the electronic ID tag provided by each user from the client and recording an electronic ID log for each user; Receiving broadcast data including a content identification number, a client identification number, and a broadcast time of the broadcast content from the client to record a broadcast log; Periodically receiving a transmission log for the broadcast content from the broadcast server transmitting the broadcast content to the client; And Comparing and analyzing the electronic ID log, the broadcast log and the transmission log to count the viewing results of the broadcast content watched by the user Network broadcast method comprising a.

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