KR100869176B1 - Advertisement display system using hierachical local identifying mapping structure, and method for the same - Google Patents

Abstract

An advertisement system based on hierarchic region discrimination matching structure is provided to supply specified advertisement contents to the device installation zone, and ease the management of the device. An advertisement display system concludes an Internet accessing part(31), a controller(32), a data storage(33), an advertisement signal receiving part(34), and an advertisement merging unit(35). An Internet access part is connected to the Internet transmission network and functions as an Internet connection interface to the center server. At this time, it can be directly connected to the center server, or it can be connected to the center server after the region distribution center server. A controller plays a role of controlling in order to download the advertisement contents file it repetitively connects to the center server. At this time, in order to connect a main server, connection plan can be set up. The apparatus for advertisement display has to download the specific advertisement contents only in the process of downloading the advertisement contents file after connecting to the center server in its own region.

Description

Advertisement display system using hierachical local identifying mapping structure, and method for the same}

The present invention is to provide a hierarchical folder structure from the central server to the administrative zone and to store the advertisement content specialized for each region in the corresponding regional folder, the hierarchical structure according to the administrative system of the installed region of the advertisement display device installed in the individual region The local identifier of the server is frequently accessed and the hierarchical structure of the local identifier and the administrative area of the central server folder structure is matched to select a local folder corresponding to the installation area of the advertisement display device. The present invention relates to a hierarchical regional identification matching structure-based advertisement display technology configured to download and display advertisement content.

Conventionally, there has been a method of showing a separately produced advertisement or inserting advertisement information into the program itself during the end and break time of the program broadcast on the TV. In order to provide an advertisement in this manner, it is cumbersome because the broadcaster must insert the advertisement in the process of generating a broadcast signal, and there is a problem that other operators other than the broadcast producer cannot participate in the advertisement.

In the case of advertisements for products sold nationwide, the process may be completed by inserting advertisements once in the production process. However, in the case of providing advertisements specialized for each region, a different advertisement is inserted for each broadcast signal transmitted by each region. Your work becomes very cumbersome because it needs to be transferred.

In addition, if the advertisement is stratified by administrative districts and divided into city, district and dong, there is a problem in that the broadcasting provider separately divides the region by region and inserts it into the broadcasting signal. In addition, it is not easy for broadcast providers to pinpoint the location of individual TVs.

Of course, although the region broadcasted by the local broadcasting station is limited, there is a problem in that it is not possible to provide a broadcast by subdividing the receiving region in the region that can be controlled by one local broadcasting station.

In addition, a technique for synthesizing an advertisement signal and a broadcast signal and displaying the same on a screen has been proposed, but to this end, distortion is applied to the broadcast signal by processing vertical / horizontal synchronization signals. Since the new broadcast signal is generated, it is troublesome to have to review the advertisement contents from the broadcasting committee.

In order to overcome these problems and provide flexible local target advertisement, Korean Patent Application No. 2004-17215 (name of the invention: 'Target target advertisement system and its advertising method using screen division of TV') has been filed on March 15, 2004. The structure of this prior application is as shown in FIG.

However, in the preceding application, all the installation information of the advertisement display device 300 is stored in the central server 100, and when the advertisement is applied, the target advertisement that the advertiser desires to display on the map screen provided by the central server 100 is provided. Since the display device 300 is selected and requested one by one, it is not a local target advertisement in a true sense, and there are the following problems in actual operation.

That is, the advertiser is very cumbersome because the advertiser has to select the advertisement display device 300 on the map screen when requesting an advertisement, and when the advertisement display device 300 is additionally installed after the advertisement request, the additionally installed advertisement Advertisement is not automatically displayed for the display device 300, so that the advertiser has to repeat the process of selecting the additionally installed advertisement display device 300 on the map screen in order to display the advertisement. Very inefficient.

Due to these problems, the regional target advertisement method according to the preceding application invention is very poor in business, and therefore, the commercialization is not properly performed. Thus, there has been a need for innovative technologies that are truly regionally targeted advertising services and can provide efficient maintenance.

An object of the present invention is to provide a hierarchical folder structure from the central server to the administrative area, and to store the advertisement content specialized for each region in the corresponding regional folder, the advertisement display device installed in the individual region according to the administrative system of the installed region. A local identifier having an enemy structure is frequently connected to the central server, and then a local folder corresponding to the installation area of the advertisement display device is selected by matching the hierarchical structure of the administrative identifier of the local identifier and the central server folder structure. From this, the advertisement content is downloaded and displayed.

Through this, the advertisement display device is automatically selected at the time of request for advertisement, and even if the advertisement display device is additionally installed, the local identifier of the central server is simply created and stored in the newly installed advertisement display device to fit the administrative area. Even if you do not manage the data such as changing the data or redesignating the advertiser, you can consistently provide specialized advertising contents in the installation area, and you can get the advantage of easy maintenance of the advertising system specialized for each region. .

The advertisement display method based on the hierarchical regional identification matching structure according to the present invention includes the steps of: preparing a hierarchical folder structure according to a predetermined region classification system in a storage space of a central server; Receiving an advertisement request designated by the advertiser from the advertiser; Storing the advertisement content file according to the advertisement request in a local folder corresponding to the designated advertisement display region in the central server; Storing the server identifier which is information for accessing the central server, in the advertisement display device; Storing, in the advertisement display device, a region identifier for hierarchically displaying the region where the advertisement display device is installed according to the region classification system; Accessing the advertisement display device to the central server through the network by using the server identifier; Searching, by the advertisement display device, a local folder corresponding to the local identifier along a folder path matching the hierarchical structure of the local identifier with respect to the storage space of the central server stratified according to the regional classification system; Downloading the advertisement content file stored in the retrieved local folder from the central server to the advertisement display device; And displaying and playing the advertisement content file by the advertisement display device.

In the advertisement display method based on the hierarchical region identification matching structure according to the present invention, the advertisement display device plays the advertisement content file and uploads the advertisement reproduction information displayed on the screen to the central server. Generating an advertisement reproduction information file having a text including a local identifier as a file name, recording the name of the advertisement content file reproduced in the advertisement reproduction information file, and uploading the advertisement reproduction information file to a central server. The central server upload step of the advertisement playback information is configured to include;

In the advertisement display method based on the hierarchical regional identification matching structure according to the present invention, the central server processes the data of the uploaded advertisement reproduction information file to search the distribution of the advertisement reproduction record and the real time monitoring service of the advertisement reproduction state in the advertisement display device. Providing a service; further comprises.

The advertisement display system based on the hierarchical region identification matching structure according to the present invention is an advertisement display system based on a hierarchical region identification matching structure including a central server and at least one advertisement display device. A central server having a storage structure having a folder structure and storing an advertisement content file according to the advertisement request in an area folder corresponding to the designated advertisement display area when the advertisement display area receives the designated advertisement request; And a region identifier for hierarchically displaying the region where the server identifier and the advertisement display device are installed to access the central server according to the region classification system, and accessing the central server using the server identifier, and stratifying according to the region classification system. Advertisement display device for searching the local folder corresponding to the local identifier along the folder path matching the hierarchical structure of the local identifier with respect to the storage space of the configured central server, and downloading and playing the advertisement content file stored in the retrieved local folder from the central server. It is configured to include.

In the advertisement display system based on the hierarchical region identification matching structure according to the present invention, the advertisement display device includes: an internet connection unit for providing a network connection; A broadcast signal receiving unit receiving a broadcast signal; A data storage unit for storing the server identifier, the local identifier, and the downloaded advertisement content file; Access the central server using the server identifier, search the local folder along the folder path corresponding to the local identifier for the hierarchical folder structure of the central server, and download the advertisement content file from the searched local folder to the data storage. A controller configured to store and control playback of the stored advertisement content file; And a display panel for displaying the advertisement signal generated by playing the advertisement content file on the screen together with the broadcast signal.

According to the present invention, the advertisement display device is automatically selected at the time of request for advertisement, and even if the advertisement display device is additionally installed, the central server needs only to be created and stored in the newly installed advertisement display device to fit the administrative area. It is possible to consistently provide the advertisement contents specialized in the installation area without changing the data such as changing the data or re-designating by the advertiser, which makes it easy to maintain the advertisement system specialized for each region.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

2 is a diagram showing the overall configuration of an advertisement display system according to the present invention, in which the advertisement display device 30 downloads and displays an advertisement content file and uploads advertisement reproduction information.

The advertisement display system according to the present invention includes a central server 10, a regional distribution center server 20, at least one advertisement display device 30, the Internet transmission network 40, the advertiser terminal 50, respectively This will be described below.

■ The central server 10 has a folder structure hierarchically arranged into administrative districts, and stores advertisement contents specialized for each region to match the hierarchical folder structure.

For example, assuming that the advertisement content is specialized in Daechi-dong, Gangnam-gu, Seoul, a folder named 'Media' is created in the central server 10 and the regions named 'Seoul', 'Gangnam', and 'Daechi' are named. Folders can be created by hierarchizing each subfolder to store content by layering each region.

Within these regional folders, advertisement content media files specialized for each region are stored. For example, the 'Daechi' folder stores advertisement files specialized in Daechi-dong area, the 'Gangnam' folder stores specialized advertisement files in Gangnam-gu, and the 'Seoul' folder stores advertisement files specialized in Seoul. .

The advertiser may designate one or more display areas when requesting an advertisement, and the advertisement content file is stored in the local folder according to the designated area in the central server 10. For example, if an advertiser orders an ad in Daechi-dong, the ad content file is stored in the "Daechi" folder under the "Gangnam" folder under the "Seoul" folder. The file will be saved in the 'Gangnam' folder under the 'Seoul' folder. The advertisement request can be performed online by accessing the central server 10 through the advertiser terminal 50 or offline.

Meanwhile, in the present invention, the 'region' is basically based on the division according to the administrative district, but should not be interpreted as being limited to using only the division according to the administrative district entirely, and according to the designer's choice, the local separator according to various methods. It should be understood that the system can be used to implement the system.

That is, not only folder structures such as 'Seoul'-'Gangnam'-'Daechi', but also 'Seoul'-'Gwanak'-'Seoul University' folder structure or 'Seoul'-'Gangnam'-'Gangnam station crossroad' folder structure Various forms such as the 'Seoul'-'Seoul Subway' folder structure or the 'Seoul'-'Subway'-'Line 2' folder structure are possible. Even in such a case, it is generally based on the division according to the administrative district, and in this specification, it is assumed that a certain 'region division system' is set in advance, and the hierarchical folder structure of the central server 10 according to such a district division system. It is assumed that the local identifier of the advertisement display device 30 is generated.

From this, the advertisement display device 30 may access the central server 30 and download the advertisement content file corresponding to the region where the advertisement display device 30 is installed. This will be described in detail when the advertisement display device 30 is described.

In addition, the central server 10 may upload and store advertisement reproduction information from the advertisement display device 30. For example, if a folder named 'client' is created in the central server 30, the advertisement display device 30 connects to the central server 30, and as the advertisement reproduction information, for example, the unique number @ customer of the advertisement display device. Stores data with the file name 'Identifier @ local identifier'.

At this time, the unique number may be set to the unique number of the advertisement playback board installed in the advertisement display device 30, the customer identifier corresponds to the name of the shop or industry in which the advertisement display device 30 is installed, the local identifier is the advertisement display device As the location of the installed area 30, it may be displayed in a layered manner such as 'Seoul-Gangnam-Daechi'. The central server 10 can grasp the status of displaying the advertisement for each region through the advertisement playback information, which will be described later with reference to FIG.

■ The regional distribution center server 20 plays an intermediate role of connecting the central server 10 and the advertisement display device 30 for each region to the Internet transmission network 40. In other words, it plays a role not only as content web hosting and history management but also as a database and as a data distribution center.

■ Advertisement display device 30 is a device capable of receiving digital broadcasting in general and displaying and displaying advertisement content, and can be implemented in various forms such as LCD TV and PDP TV.

In the advertisement display device 30, a server identifier (eg, an IP address of the central server 10) for accessing the central server 10, a local identifier indicating an area where the advertisement display device 30 is installed, and an advertisement display device. Information such as a customer identifier (eg, a customer name) indicating a customer who has installed (30) is stored. These information may be stored at the time of release of the advertisement display device 30, or may be stored by the administrator after the release of the advertisement display device 30.

The advertisement display device 30 may access the central server 10 through the Internet transmission network 40 by using the server identifier, and within the storage area of the central server 10 having a hierarchical folder structure by using the local identifier. You can search for and download advertisement content files that are specific to your location.

The advertisement display device 30 may store only one local identifier or two or more local identifiers of various types. For example, the advertisement display device 30 includes four local identifiers, namely, 'Seoul-Gangnam-Daechi' and 'Gyeonggi-Suwon-Yeongtong-Won', 'Seoul-Gangnam-Gangnam Station intersection' and 'Seoul-Seoul subway' In this case, the central server 10 may download the advertisement content files from the local folders corresponding to these four local identifiers.

In addition, after displaying the advertisement content, the advertisement display device 30 generates the advertisement reproduction information using the customer identifier, the local identifier, and the unique number of the advertisement display device 30 and uploads it to the central server 10. In general, when the advertisement display device 30 plays the downloaded advertisement content file, the advertisement display device 30 generates advertisement reproduction information (information indicating that the corresponding advertisement content file has been played) and uploads it to the central server 10.

The file name of the advertisement playback information may be set as 'Unique Number @ Daejanggeum @ Seoul-Gangnam-Daechi', where 'Daejanggeum' is a customer identifier and 'Seoul-Gangnam-Daechi' is a local identifier. '@' Is used as a delimiter for these identifiers, and other delimiters such as commas may be used in addition to '@'.

In addition, the advertisement reproduction information may include the name of the advertisement content file to be reproduced. For example, if the advertisement content file name is 'Dongducheon Hyangwon.avi', the file name of the advertisement playback information may be set as 'Unique Number @ Daejanggeum @ Seoul-Gangnam-Daechi @ Dongducheon Hyangwon.avi' or 'Unique Number @' You can also write 'Dongducheon Hyangwon.avi' in the file 'Daejanggeum @ Seoul-Gangnam-Daechi'.

■ The advertiser terminal 50 is used when the advertiser requests an advertisement online or inquires about the advertisement status. As described above, the advertisement request or advertisement status inquiry may be taken offline.

3 is a block diagram showing the overall configuration of an advertisement display device 30 according to a preferred embodiment of the present invention. The advertisement display device 30 according to the present embodiment uses an internet access unit 31, a control unit 32, a data storage unit 33, a broadcast signal receiver 34, an advertisement merger 35, and a display panel 36. It is configured to include.

■ Internet connection unit 31 is connected to the Internet transmission network 40 serves as an interface to the central server 10. At this time, it may be directly connected to the central server 10, or may be connected to the central server 10 via the regional distribution center server 20. The advertisement content file may be input from the outside through the internet access unit 31 or the advertisement reproduction information may be output to the outside.

■ The control unit 32 controls the central server 10 to be repeatedly connected to download the advertisement content file. In this case, a predetermined period may be set to periodically connect to the central server 10.

The advertisement display device 30 should download the advertisement content specialized in its region in the process of downloading the advertisement content file after accessing the central server 10. Therefore, the controller 32 searches the local folder in the central server 10 to search the local folder corresponding to the local identifier stored in the data storage unit 33, and controls to download all the advertisement content files stored in the local folder. By doing so, it is possible to download advertisement contents specialized for each region.

In addition, the controller 32 controls the central server 10 to upload advertisement reproduction information. At this time, the upload time can be set in various ways. Generally, at the time of playing the advertisement content file, the advertisement reproduction information is generated and the advertisement reproduction information is uploaded by accessing the central server 10.

In this case, the advertisement reproduction information file may be generated to include the unique number of the advertisement display device 30, the customer identifier, and the local identifier in the file name, and the name of the advertisement content file to be reproduced may be recorded in the advertisement reproduction information file. When the advertisement reproduction information file is generated, the control unit 32 controls the client folder in the central server 10 to upload advertisement reproduction information.

■ The data storage 33 stores a server identifier, a region identifier, a customer identifier, a unique number, and a downloaded advertisement content file. The server identifier, the region identifier, the customer identifier, and the unique number may be generated and stored at the time when the advertisement display device 30 is shipped, or may be directly stored by the administrator after leaving the factory.

This information can be stored in the form of a text file such as 'Server.txt' in the data storage 33, the first line of the server identifier (eg 124.53.85.5), the second line of the local identifier (eg Seoul-Gangnam) In the third line, it can be briefly written in three lines as customer identifiers (eg, Daejanggeum, taste or restaurant). The unique number uniquely identifies the advertisement display device 30 and may be recorded in the text file 'Server.txt' or may be stored in the EEPROM or FLASH MEMORY.

In addition, the advertisement content file is downloaded and stored from the central server 10, and when the new advertisement content file is downloaded, it is preferable to delete the existing advertisement content file and replace it with a new advertisement content file. For example, when a new advertisement content file is downloaded, a new advertisement content file can be played by first storing the new advertisement content file after deleting all existing local media and then moving and storing the new advertisement content file.

The broadcast signal receiver 34 receives a broadcast signal from the outside. The broadcast signal is a concept encompassing both general and local broadcasts, but it is preferable to receive the digital broadcast. However, the broadcast signal may be configured to perform A / D conversion and digital image processing in the advertisement display device 30 after receiving the analog broadcast. . In addition, the broadcast signal receiver 34 may be configured to receive not only a broadcast signal but also a general A / V signal. For example, it may be configured to receive various video and audio signals pre-recorded in media of video and DVD. desirable.

The advertisement merger 35 receives an advertisement content file reproduced by the control of the controller 32 and receives a broadcast signal flowing through the broadcast signal receiver 34. The two types of signals are received and preferably generated by outputting a video signal divided into a broadcast screen and an advertisement screen. Detailed configuration of the advertising merger 35 will be described later in more detail with reference to FIG. 4.

■ The display panel 36 receives and displays an image signal from the advertisement merger 35. Generally, it means a display device that can be displayed digitally, and can be implemented in various forms such as an LCD panel and a PDP panel.

4 is a diagram illustrating the advertisement merger 35 of the advertisement display device 30 in more detail, and includes an advertisement signal interface module 351, a broadcast signal interface module 352, and an image synthesis module 353. It is configured by.

The advertisement signal interface module 351 receives an advertisement content file reproduced by the control of the controller 32 and decodes the advertisement content file to generate an advertisement signal. The input advertisement content file corresponds to a compressed file encoded by the video codec (eg, 'Dongducheon Hyangwon.avi'), and is decoded by the same video codec and converted into a media playable signal.

The broadcast signal interface module 352 receives a broadcast signal from the broadcast signal receiver 34 and converts it into an A / V signal capable of playing media. At this time, if the broadcast signal is an analog signal, it is converted into a signal capable of digital image processing through A / D conversion.

The image synthesis module 353 receives the A / V signal from the broadcast signal interface module 352 and scales the video signal included in the A / V signal in either the horizontal or vertical direction of the screen according to a preset method. . This corresponds to a function of reducing the broadcast screen so that the broadcast screen and the advertisement screen are simultaneously displayed on a single screen of the display panel.

In this case, when scaling the video signal of the A / V signal, the scaling ratio is increased from the center to the edge of the screen, so that the center image of the screen may be set such that almost no distortion occurs. On the other hand, the edge image of the screen becomes severely distorted. In general, all images are displayed without cropping, but images are flattened in the horizontal or vertical direction.

Then, if necessary, the decoded advertisement signal is scaled. In general, since the broadcast signal is scaled by the broadcast signal interface module 353, the advertisement signal is not often scaled. If the advertisement content file provided by the central server 10 is generated in a standardized format on the split screen, the advertisement signal is used. Scaling is unnecessary except in special cases.

As such, the advertisement signal is scaled to fit the remaining area of the video signal of the previously scaled A / V broadcast signal, and then the video signal divided into the scaled video signal and the advertisement signal is generated. The screen displaying the video signal finally generated through the above process is shown in FIG. 5.

5 is an exemplary view showing a full screen image output by the present invention.

The full screen video is divided into broadcast screen and advertisement screen. In the illustrated screen, the broadcast screen is scaled down in the vertical direction, and the advertisement screen fills the space below. The broadcast screen and the advertisement screen are generally divided up and down, but may be divided left and right according to the setting.

Since the broadcast screen is only scaled and displayed, the information itself contained in the broadcast screen is not cut or hidden. In this way, no distortion is applied to the signal itself representing the broadcast screen and the advertisement screen, and the display is divided and displayed by scaling in the display process.

6 is a flowchart showing the overall operation of the advertisement display method according to an embodiment of the present invention. As described above, the central server 10 has a hierarchical folder structure according to the administrative zone system. When the advertisement is requested by designating an advertisement display region from the advertiser, the central server 10 is a local folder according to the advertisement display region. I have stored the advertising content file in my website.

■ step (S10): the advertisement display device 30 displays the central server information, for example, the server identifier (IP address of the central server 10, etc.), the region identifier (region name in which the advertisement display device 30 is installed) by hierarchy. Information], and the customer identifier (the name of the customer who installed the advertisement display device 30, etc.) (S10). These information may be stored in the form of a text file at the time when the advertisement display device 30 is released, or may be directly input and stored by an administrator after the release of the advertisement.

■ step (S20): the advertisement display device 30 is connected to the central server 10 via the Internet 40 to automatically search for the advertisement content file corresponding to the region where it is installed in the storage space of the central server 10 To download (S20).

The advertisement display device 30 may search for the advertisement content file according to the region in the central server 10 by utilizing the region identifier stored by the advertisement display device 30. Therefore, even when the advertisement display device 30 is newly installed in the existing advertisement display system, simply setting the local identifier of the advertisement display device 30 correctly, it operates immediately without modifying other parts of the entire system. Being able to do so, there is an advantage that the efficient maintenance of the advertisement display system is possible.

In this case, a time interval may be set to periodically download the advertisement content file. For example, when the advertisement display device 30 is booted up, the advertisement display device 30 may be initially executed. After that, the advertisement display device 30 may be connected to the central server 10 at a predetermined time interval to download the advertisement content file. A detailed operation process of step S20 will be described with reference to FIG. 7.

■ Step (S30): The advertisement display device 30 is connected to the central server 10 to upload the advertisement playback information (S30). Generally, the advertisement reproduction information is generated and uploaded at the time of playing the advertisement content file. After uploading, the central server 10 can check the current status of the advertisement content for each region through the advertisement content files uploaded to a specific folder (eg, 'client folder') inside.

In addition, the advertisement display device 30 may provide signal information (eg, error information, reproduction information, and download advertisement content from the central server 10) to help the central server 10 monitor each advertisement display device 30. Times, etc.] can be set to upload. The detailed operation of step S30 is shown in FIG. 8.

■ Step (S40): The advertisement display device 30 receives the broadcast signal, decodes the advertisement content file to generate the advertisement signal, and then scales and displays each signal such that the broadcast signal and the advertisement signal are divided into screens. (S40). A process of generating and displaying an image divided into a broadcast screen and an advertisement screen is as described above with reference to FIG. 4.

7 is a flowchart illustrating in more detail the step S20 of downloading an advertisement content file in the advertisement display method according to the present invention.

■ step (S21): The advertisement display device 30 is connected to the central server 10 via the Internet (40) (S21).

■ Step (S22): Search for a local folder corresponding to a local identifier among local folders in the central server 10 (S22). In this case, the region identifier is information representing a region in which the advertisement display device 30 is installed in a hierarchical structure. For example, the region identifier may be represented as corresponding region information according to division of the administrative system. Such a local identifier is inseparably set in a manner in which the central server 10 stores the advertisement content file.

The case where the local identifier is set to 'Seoul-Gangnam-Daechi' is explained as an example. Within the 'media' folder of the central server 10, there is a 'replace' folder under the 'gangnam' folder under the 'seoul' folder according to the administrative district system, and each of these local folders stores advertisement content files specialized for the region. It is.

The advertisement display device 30 searches for a matching local folder in the storage space of the central server 10 using the local identifier 'Seoul-Gangnam-Daechi'. As a result, the 'media' and 'Seoul' folders 'Gangnam' folder and 'Daechi' folder are searched and derived.

In this case, four folders of 'Media', 'Seoul', 'Gangnam', and 'Daechi' can be selected as the local folder as the search result. have. However, the inventor thinks that selecting 'media', 'seoul', 'gangnam' and 'daechi' is advantageous in terms of business and describes it based on this. However, the scope of the present invention is not limited thereto.

■ Step S23: Download all the advertisement content files stored in the searched local folder in the central server 10 (S23). For example, if the local identifier is 'Seoul-Gangnam-Daechi', all * .avi in the folder named 'Media', the root of the server, and * .avi in the folder named 'Seoul' and its subfolders 'Gangnam' Download both * .avi in a folder called * .avi and its subfolder * .avi in a folder called Replace. That is, it downloads all * .avi files in four local folders.

8 is a flowchart showing in more detail the step S30 of uploading advertisement playback information in the advertisement display method according to the present invention.

■ step (S31): generates an advertisement playback information file having a text consisting of a unique number of the advertisement display device 30, a local identifier, a customer identifier, and a separator to distinguish each item (S31).

For example, an advertisement playback information file having a name such as 'device unique number @ seoulsauna @ seoul-gangnam-daechi' is generated. 'Seoul Sauna' is a customer identifier, and 'Seoul-Gangnam-Daechi' is a local identifier. It is possible to use various symbols such as comma as well as '@' as a separator of each item.

■ Step S32: The advertisement content file name is recorded in the advertisement reproduction information file (S32). For example, the name of the advertisement content file played by the advertisement display device 30, such as 'Dongducheon Hyangwon.avi', is recorded in a file generated under the name 'Device Unique Number @ Seoul Sauna @ Seoul-Gangnam-Daechi'. . Generally, the advertisement reproduction information is generated by recording the name of the advertisement content file from which the reproduction is started.

■ step S33: The advertisement display device 30 is connected to the central server 10 via the Internet (40) (S33).

■ step (S34): upload the advertisement reproduction information file generated before the client folder in the central server (10) (S34). In general, advertisement playback information is generated and uploaded at the time of playing the advertisement content file, and the advertisement display device 30 is a signal that may help the central server 10 monitor each advertisement display device 30 in addition to the advertisement playback information. Information (eg, error information, playback-related information, number of media downloads from the central server 10, etc.) may be additionally uploaded.

9 is a diagram illustrating an example of a real-time monitoring and advertisement playback record distribution inquiry screen of the central server 10 in the advertisement display device 30 of the present invention.

As shown, the central server 10 stores the advertisement reproduction information file uploaded from the advertisement display devices 30, and collects it to monitor the advertisement reproduction state in real time or to query the distribution of advertisement reproduction records. It is possible. From this, the central server 10 is immediately aware of the fact that a problem occurs in the advertising system, easy to maintain, and can be used for billing as well as enabling advertisers to view the advertising status from the ad playback record. have.

Although the present invention has been described in more detail with reference to the examples, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a view showing a display system according to the prior art,

2 shows an overall system according to the invention,

3 is a block diagram showing the overall configuration of an advertisement display device according to the present invention;

4 is a block diagram showing the configuration of the advertisement merger 35 in more detail.

5 is an exemplary view showing a full screen image output by the present invention;

6 is a flowchart showing the overall operation of the advertisement display method according to the present invention;

7 is a flow chart illustrating in more detail the step (S20) of downloading the advertisement content file in FIG.

8 is a flowchart showing in more detail the step (S30) of uploading the advertisement playback information in FIG.

9 is a diagram illustrating an example of a real-time monitoring and advertisement playback record distribution screen of the central server in the advertisement display device of the present invention.

Claims (5)

Providing a hierarchical folder structure according to a preset regional classification system in a storage space of a central server; Receiving an advertisement request designated by the advertiser from the advertiser; Storing an advertisement content file according to the advertisement request in an area folder corresponding to the designated advertisement display area by the central server; Storing a server identifier for accessing the central server in an advertisement display device; Storing a region identifier in the advertisement display apparatus hierarchically displaying the region in which the advertisement display apparatus is installed according to the region classification system; Accessing the advertisement display device to the central server through a network using the server identifier; Searching, by the advertisement display device, a local folder corresponding to the local identifier along a folder path matching the hierarchical structure of the local identifier with respect to the storage space of the central server, which is hierarchized according to the regional classification scheme; Downloading, by the advertisement display device, the advertisement content file stored in the searched local folder from the central server; And Displaying and playing the advertisement content file by the advertisement display device; Advertising display method based on a hierarchical regional identification matching structure configured to include. The method according to claim 1, The hierarchical regional identification matching structure-based advertising display method, Uploading the advertisement reproduction information displayed on the screen by playing the advertisement content file by the advertisement display device to the central server, wherein the advertisement reproduction information having the unique number of the advertisement display device and text including the local identifier as a file name; Generating a file, recording the name of the reproduced advertisement content file in the advertisement reproduction information file, and uploading the advertisement reproduction information file to the central server. Server upload step; The hierarchical regional identification matching structure-based advertising display method further comprises. The method according to claim 2, The hierarchical regional identification matching structure-based advertising display method, Processing, by the central server, data of the uploaded advertisement reproduction information file to provide a real-time monitoring service of an advertisement reproduction state on the advertisement display device and a distribution inquiry service of advertisement reproduction records; The hierarchical regional identification matching structure-based advertising display method further comprises. An advertisement display system based on a hierarchical regional identification matching structure including a central server 10 and at least one advertisement display device 30, If a storage space having a hierarchical folder structure according to a preset region classification system is received, and an advertisement display region receives a designated advertisement request, the advertisement request region according to the advertisement request is placed in the region folder of the hierarchical folder structure corresponding to the designated advertisement display region. A central server 10 for storing and storing advertisement content files; And A server identifier for accessing the central server and a region identifier for hierarchically displaying the region in which the advertisement display device is installed according to the region classification system, and accessing the central server by using the server identifier; Search for a local folder corresponding to the local identifier along a folder path matching the hierarchical structure of the local identifier with respect to the storage space of the central server, which is stratified according to a classification scheme, and retrieve the advertisement content file stored in the retrieved local folder. An advertisement display device 30 for downloading and playing back from the central server; Advertisement display system based on a hierarchical regional identification matching structure configured to include. The method according to claim 4, The advertisement display device 30, An internet connection 31 for providing a network connection; A broadcast signal receiver 34 receiving a broadcast signal; A data storage unit 33 for storing the server identifier, the local identifier, and the downloaded advertisement content file; Access the central server using the server identifier, search for a local folder along the folder path corresponding to the local identifier with respect to the hierarchical folder structure of the central server, and download an advertisement content file from the searched local folder. A control unit 32 to store the data storage unit and to play the stored advertisement content file; And A display panel 36 displaying an advertisement signal generated by playing the advertisement content file on the screen together with the broadcast signal; Advertisement display system based on the hierarchical regional identification matching structure, characterized in that configured to include.

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