KR100865467B1 - An advertisement method using barcode shape - Google Patents

Abstract

An advertising method using a bar code shape is provided to efficiently advertise an article by partially or entirely enlarging or reducing a bar code or forming the bar code in a planar or three-dimensional shape. An advertising method using a bar code shape includes the steps of: forming an outline(11) on a plane to make an advertisement of an article; forming black and white bars(13,12) inside the outline; and shaping the inside of the black and white bars with characters(15) and shapes(14) of the article. The outline is formed in one shape selected from a rectangle, a square, a circle, an oval, a heart, a polygon, or a mixture thereof. The black and white bars have the same or different widths.

Description

Flat and three-dimensional advertising method applying barcode shape {An Advertisement Method using Barcode Shape}

The present invention is to maximize the delivery of messages to consumers or the general public by applying the company, the type, size, gender, various shapes, etc. of the company that manages the goods, which are inherent attributes of the barcode attached to the goods to manage the goods in general. It is to enhance the advertising effect, and through the step of forming the outer contour into a rectangular, square, rhombus and parallelogram and other various shapes, such as the general shape or a part of a typical barcode, it is necessary for advertisement inside the formed outer contour. Through the step of forming the bar in width, forming a three-dimensional or general shape of the various types of goods that the bar code means in the portion corresponding to the usual black bar for advertising, the characters representing the goods and various shapes for the advertising for the interior Plane and mouth applying barcode shape It relates to a method of advertising.

Conventionally widely used barcodes are composed of a plurality of black or white bars in order to efficiently manage and sell a large number of items in large marts or general marts attached to the corresponding items, the bar code attached to the corresponding items We knew that the company manages the product, the type, size, color, taste, sex, price, and various shapes of the product, and uses the bar code to reach out to consumers or the general public for efficient advertising. Did not go.

A bar code composed of ordinary black and white bars approaches the barcode reader, reads the width and number of bars formed by the absorption and reflection of the light generated by the light generator attached to the front of the barcode reader, and converts them into numbers. It was configured to read the name and price of the item and display it on the display panel connected to the card reader and to print it out.However, the advertisement method attempted to be accessed by consumers and the public by using the message represented by the barcode. Was not presented.

The problem to be solved by the present invention is that a bar code that has been widely used in general is composed of a plurality of black and white bars to efficiently manage and sell a large number of items in a large mart or general mart, attached to the corresponding article, attached to the article The messages contained in the barcode represent attributes such as company name, type of goods, size, color, taste, gender, price, and various shapes.The messages with these symbolicities are placed in barcode shapes to reach consumers or the general public. It is to achieve advertising effectively.

Another problem to be solved by the present invention is to efficiently perform advertising using a bar code shape, to enlarge or reduce a portion or all of the bar code associated with the shape, color, picture, It consists of famous paintings by famous artists, domestic and international celebrities, entertainers, photographs of pictures, and characters in flat or three-dimensional form to deliver the message of the target product to consumers or the general public to efficiently form advertisements.

Another problem to be solved by the present invention is to form a rectangular, rhombus, parallelogram, polygonal shape, circle, oval, and the like combined shape, as well as the shape of a rectangular bar code, in order to achieve an efficient advertisement, In addition, to form a bar code by forming a bar code by expanding and shaping a portion of the conventional bar code shape of the various forms as described above to achieve an efficient advertisement.

Another problem to be solved by the present invention is to construct a bar code in a light and dark colors beyond the black and white color of a typical bar code shape to achieve an efficient advertisement, or an article having various shapes and colors for advertising in the bar, It is to increase the effect of advertising by forming a flat or three-dimensional pattern of various shapes for letters and advertisements.

Solution to the problem to be solved by the present invention is a bar code that has been widely used in the general marts or general marts are attached to the article is composed of a plurality of black and white bars to efficiently manage and sell a large number of articles, etc. The message contained in the bar code has attributes such as company name, type of item, size, color, taste, sex, price, and various shapes, and the attributes of the bar code are used for advertisement in the shape of the bar code containing this meaning. Approaching to consumers or the general public with symbolic messages to effectively advertise and form an exterior contour with rectangles, squares, rhombuses, circles, ovals, parallelograms and other shapes for advertising. Through the steps of forming black and white bars in the required width, For the sake of ordinary black or white bars, the bar code means three-dimensional or general shapes of various kinds of goods, pictures, famous paintings by famous artists, artworks, figures, characters representing goods, and various shapes. In order to implement a flat and three-dimensional advertising method applying the bar code shape consisting of the step of shaping the inside of the bar for a flat advertising.

Another solution of the present invention is to form a three-dimensional article in the same size or various sizes inside the enlarged black bar in forming the black and white bars in order to maximize the message delivery, or partially on the same bar Putting the shape of the object to put some of the characters representing the goods in various fonts or using a part of the same bar to implement the advertising method applying the bar code shape for delivering the advertising message for the target product.

In another aspect of the present invention, in order to achieve an efficient advertisement, in the configuration of the outer contour, a rectangular, rhombus, parallelogram, polygonal, circular oval, heart, The present invention is to form a regular polygon and a mixed shape thereof, and to form a barcode by expanding and shaping a part of a conventional barcode shape by drawing and three-dimensionally forming various shapes as described above.

Another solution of the present invention is to provide a bar in light and dark colors beyond the black and white bar code in order to achieve an efficient advertisement, the article consisting of various shapes and colors for advertising in black and white bars To form a bar by using various shapes of letters, pictures, photos, currency, various shapes, colors, and superimposing them.

The present invention is a company name, which is a message that a bar code attached to the item is composed of a large number of black and white bars in order to efficiently manage and sell a large number of items in a large mart or general marts, etc. It has the effect of reaching the consumer or the general public efficiently by advertising the target goods by putting a message in the form of a barcode symbolizing the attributes such as the type, size, color, taste, gender, price and various shapes of the goods. .

Another effect of the present invention is to efficiently perform the advertisement using the bar code shape, by enlarging or reducing part or all of the bar code to configure the shape, color and characters associated with the item on the black bar symbolized by the target product It is to achieve efficient advertisement by delivering the message as much as possible.

Another effect of the present invention is to increase the effect of the advertisement by forming a rectangular, rhombus, parallelogram, circular, oval and polygonal shape, as well as the shape of a rectangle that is a normal barcode shape.

Another effect of the present invention is a bar composed of a light color and a dark color out of the shape consisting of black and white, which is a common barcode shape, the inside of the bar made of various shapes and colors for advertising, letters made of various fonts, semiconductor circuits And microchip patterns, famous paintings, celebrity photographs, and various shapes and colors to form efficient advertisements.

It looks at the specific configuration for the practice of the present invention. The present invention is a company name, which is a message that a bar code attached to the item is composed of a large number of black and white bars in order to efficiently manage and sell a large number of items in a large mart or general marts, etc. In order to reach the consumer or the general public and advertise efficiently by putting the attributes such as the type, size, color, taste, gender, price and various shapes of the goods in the barcode shape, rectangle, square, rhombus, circle, oval and parallelogram, etc. Through the step of forming an outer contour, and through the step of forming a black and white bar with a width necessary for the advertisement substantially within the formed outer contour, and to the usual black and / or white bar for advertising The stereoscopic or It relates to a flat and three-dimensional advertising method applying the bar code shape consisting of the general shape, the step of shaping the interior with the characters and various patterns and colors of various fonts representing the article.

Hereinafter, the configuration and operation of the embodiments of the present invention with reference to the accompanying drawings, the configuration and operation of the present invention shown and described in the drawings will be described by at least one embodiment, whereby the present invention described above The technical idea and its core composition and operation are not limited.

Look at the drawings to facilitate understanding of the present invention. Figure 1 shows an embodiment of a rectangular advertising barcode designed and manufactured according to the present invention, Figure 2 shows another embodiment of a square advertising barcode designed and manufactured according to the present invention. Figure 3 shows another embodiment of the advertising barcode of the rhombus barcode designed and manufactured in accordance with the present invention, Figure 4 shows another embodiment of the advertising barcode of the heart-shaped barcode designed according to the present invention . 5 to 8 illustrate yet another embodiment of a bar code for design production advertising according to the present invention.

The present invention is formed in a flat and three-dimensional shape using a bar code used by the goods of the advertisement target message delivery to maximize the advertising efficiency, the plane inside the black and white bar enlarged or reduced in part or all of the bar code And three-dimensional articles in the same size or in various sizes, or in the same bar, partly the shape of an object, and partly the title, function, work of a famous artist, photograph, currency, person or article of the world. Embed symbolic characters into various fonts to implement flat and stereoscopic advertising methods that apply barcode shapes.

In addition, the present invention, in forming the shape of the outer contour, in order to achieve a visual and taste-efficient advertising, as well as the shape of a rectangle which is a normal bar code, as well as square, rhombus, parallelogram, polygon, circle, oval, heart , A regular polygon, an inclined shape thereof, and a combination thereof.

The present invention is to form a variety of bars to express the margin effect by forming a bar in light and dark colors to form a bar code black and white in order to achieve a visual and taste-efficient advertising, black and white, The black and / or white bars can be shaped into various shaped items for advertisements, various shaped letters, various shaped patterns and colors, etc. to convey a strong message to consumers and the general public. To make it work. It looks at a specific embodiment according to the present invention.

EXAMPLES

Example 1

A first embodiment of the present invention will be described with reference to the drawings. Figure 1 shows a rectangular barcode shape designed and manufactured according to the present invention, the message shows a mobile phone advertisement applying the barcode. Bar codes are usually attached to various kinds of items to efficiently manage and store the goods, and have the same function as the resident registration number of the resident registration card used by people living in Korea.

The barcode shape according to the present invention is characterized by the type, size, color, taste, work of a famous artist, famous photograph, celebrity, celebrity, landscape, currency around the world, animal, plant, sex, price and various shapes. It is designed to maximize the effect of advertisement by delivering it to the barcode shape for advertisement as it is, or to enlarge, reduce, overlap, and deliver it to consumers and the general public. In the figure to achieve the advertising effect of, the white bar can be formed in a variety of colors and patterns to give the effect of the margin.

The present invention has been conceived in that an efficient advertisement can be achieved by delivering a message that a conventional barcode means to consumers and the general public, and a company name, a message of a target product symbolized in a barcode shape. Nesting one or more of the attributes such as types, works of famous artists, famous photographs, celebrities, celebrities, landscapes, animals, plants, colors, patterns, tastes, gender, prices and various shapes, or in various ways In order to reach the consumer or the general public and to make an advertisement efficiently, the external shape is formed on the plane by the rectangular outline, which is a normal barcode shape, in consideration of the visual and taste inside the rectangular outline formed on the plane. One or more widths as necessary as shown in Fig. 1 as an example for efficient advertising Through the steps of forming a silver and / or white bar, the solid or general shape of the various types of goods, which are represented by the goods for advertising, in the portions corresponding to the usual black and / or white bars for advertising, and characters representing the goods and As an example of filling the inside of the bar in various shapes, it consists of various shapes as shown in FIG.

Forming the outer contour (11) shape for the advertisement is configured by expanding or contracting the whole or part of the barcode irrespective of direction and inclination, rectangular, square, rhombus, parallelogram, regular polygon, polygon, heart shape, One can be configured by selecting from a shape such as a circle, an ellipse, a shape in which these are inclined, and a shape in which these are combined with each other.

That is, the shape of the outer contour 11 is configured by expanding or contracting the whole or part of the barcode regardless of the direction and slant, but with a heart shape and a rectangle, a heart shape and a square, a regular polygon and a circle, a regular polygon, a circle and an oval, etc. Two or more shapes may be combined with each other to form an outer contour to form various shapes in consideration of taste and sight so as to maximize the effect of advertising to consumers and the general public.

After forming various external contours in order to maximize the effect of the advertisement, and looking specifically at the shape of the black or white bar located inside that delivers the actual advertising message to the target product, black and white The number of bars can be configured to be the same as the number of bars commonly used, but may be formed in one or more numbers to increase the efficiency of the advertisement aesthetically and visually, the width of the bars formed in black and white In order to maximize the efficiency of advertisement, considering the taste and visual angle, one or more bars having the same width may be configured to have different widths, or variously configured in the same manner as when forming a general bar. It is preferable to set the width ratio to enlarge or reduce the width. A part may be formed normally, or may be formed to be inclined at an angle, or may be formed to be inclined in different directions or bent.

The outer contour 11 is formed and the black and white bars located inside the black and white bars to maximize the advertisement after forming various ratios of the number and width of the bars in consideration of taste and visual effects. Three-dimensional and / or planar shape of the article 14 for advertisement, various Korean, English and Chinese characters 15 related to the article, works of famous artists, famous photographs, celebrities, celebrities, landscapes, animals, plants By inserting a figure, etc. as shown in FIG. 1, it is formed inside a black bar having a certain width, thereby expressing a message symbolized by the advertisement object inside the black bar, and the white bar provides various feelings of white space. By forming the color and pattern can be effectively achieved the advertisement of the target product.

Looking at the components in more detail through Figures 1 to 4, one embodiment according to the present invention looks at the shape of a bar code for advertising the mobile phone of FIG. The outer contour 11 of the bar code for the advertisement is rectangular in shape, and 13 black and white bars are formed inside the rectangle, and all black bars 13 formed with a cell phone shape and / or letters are all 6 Dog, and the remaining seven are formed to correspond to the white bars 12.

Referring to the six bars in which the mobile phone shape and / or letters are formed in FIG. 1, the three-dimensional picture and / or the flat-shaped picture of the article for advertisement is inserted into the whole or part of the same one bar. Various characters (15) related to (14) can be inserted into various fonts or formed into shapes, and also, among advertisements, works of famous artists, famous photographs, celebrities, celebrities, landscapes, animals and plants, etc. It may be configured to superimpose or insert respectively to form a stronger advertising message to the general public or consumers.

Since the width of the bar formed by expanding the shape of the bar code is large, the bar shape is formed inside the bar shape as shown in FIG. The white bar 12 may be inserted by drawing a pattern, and the white bar 12 may also be inserted into the shape and / or letters 15 of various shapes in the same manner as the black bar 13 in the light color system to effect the margin. It can be configured to increase the effect of advertising by forming in a color representing the or margins.

Figure 2 is designed to produce the shape of the outer contour (11) in a square shape, widening the range than the advertisement of Figure 1 by considering the characteristics of the article corresponding to the article, such as notebook computers, mobile phones, etc. The interior of the bar can be composed by inserting in the three-dimensional and / or flat shape of the or mixed with a variety of characters that indicate the title, function and / or trademark of the corresponding item, and, if necessary, increase the visual and taste to advertise In order to maximize the effect of the figure, as well as the shape in a certain shape and ratio, as well as inserting or inserting the work of famous artists, famous photographs, celebrities, celebrities, landscapes, animals and plants, etc. It can also be configured to deliver a stronger advertising message to the general public or consumers.

Figure 3 is designed and manufactured in a rhombus shape of the outside, the present picture advertises any wireless communication company when viewed as a message transmitted by the picture, figure and / or characters formed inside the bar code for the advertising of Figure 3 It can be seen at a glance that the shape drawn inside the barcode according to the invention is symbolized. More specifically, it can be easily seen that a message representing a company that handles wireless communication is delivered to consumers and the general public through satellite antennas, base stations, mobile phones, and cities drawn inside the bar. As in FIGS. 1 and 2 described above, as shown in FIG. 1 and FIG. 2, the shapes and shapes of the artists are well-known among the advertisements, as well as the shapes of the advertisements. Photographs, celebrities, celebrities, landscapes, animal and plant photos, etc. may be superimposed or inserted to form a stronger advertising message to the general public or consumers.

Figure 4 is another embodiment of the advertising method applying the barcode shape according to the present invention by configuring the external shape in the shape of a heart as shown at a glance that the advertisement of the same wireless communication company as in Figure 3 According to the advertising method using the bar code shape designed and manufactured according to the present invention, the message delivered to consumers or the general people adds another symbolism visually and tastefully as compared to the conventional advertising method, thereby enhancing the effect of the advertisement. have.

5 to 8 is a bar code for advertising designed and manufactured in accordance with the present invention, showing a variety of other embodiments produced in the form of a shape, numerical value, letters, masterpieces and / or pictures of celebrities inserted.

Example 2

Advertising method using the bar code shape designed and manufactured in Example 1 described above is a method of advertising by drawing a three-dimensional and planar shape, color and / or characters of the object drawn on the plane inside the bar, according to the present invention Example 2 is formed in the same shape as in Figures 1 to 4, but the actual product and the message associated with the advertisement object symbolized in the bar code frame formed in the scrap or three-dimensional shape, the type, size, color, taste, gender of the product Among the advertisements, one or more of the properties of famous artists' works, famous photographs, celebrities, celebrities, landscapes, animals, plants, prices and various shapes, etc. can be actually designed or attached to the interior of the bar for consumers or the general public. In order to approach and make more efficient advertisement, the outer outline frame enlarges or reduces all or part of the barcode regardless of direction and slant. After forming the frame by selecting one of the shape such as rectangle, square, rhombus, parallelogram, regular polygon, polygon, heart shape, circular shape, oval shape, inclined shape and combining them with each other In order to efficiently advertise in consideration of visual and taste inside the formed outer contour frame, a step of forming one or more bar frames with a required width as shown in FIG. 1 as an example is typical for efficient advertisement in consideration of taste and visual. It consists of various kinds of real goods that can directly or symbolically convey the message of the advertisement item on the black or white bar of or mixes the real goods and the character shapes representing the goods with various shapes of the three-dimensional bar. Consists of various shapes of the interior All.

The difference between the second embodiment and the first embodiment described above is that the first embodiment is an advertisement method applying the bar code shape according to the present invention, which is shown and advertised on a flat surface, while the second embodiment is a waste product, a genuine product or a counterfeit product and a three-dimensional shape. It is a three-dimensional advertising method applying a bar code shape produced in the form of a bar code formed by mixing a part or the whole of the produced character, such as the bar.

The second embodiment may also be modified in various ways as described in the first embodiment, such as the external shape, color, and width of the black and white bars, and approached to consumers and the general public by taste and sight. The detailed description is omitted because it consists of maximizing the effect and adding artistry.

In Embodiments 1 and 2 designed and manufactured according to the present invention, various planar or three-dimensional shapes inserted into the outer shape and the inside of the bar and letters and figures constituting various sizes and shapes are inversely opposite to the advertisement object. It has the effect of maximizing the effect of advertisement by impressing consumers and the general people with visual and taste by maximizing the artistry with characters and figures that are composed of completely different flat or three-dimensional shapes and various sizes and shapes.

Embodiments 1 and 2 designed and manufactured according to the present invention have a variety of three-dimensional external shapes in order to maximize the effect of the advertisement by delivering a strong message to the advertisement target in addition to the shapes of FIGS. 1 to 4. Of course, the shape of the bar located inside the outer contour or the outer contour frame may be selected from among a shape inclined in a predetermined direction, a shape inclined in different directions, and a curved shape or mutually It can be composed of a combination of shapes, and can be placed in a variety of shapes, sizes and angles of the objects located inside the bar, and sublimated into a work of art, the aesthetics and perspectives of consumers and the general public By stimulating can be designed and produced in a shape that can maximize the effect of the advertisement.

In the first and second embodiments, the shape of the article for advertisement filled in the black bar inside the bar code may include various products, currencies, landscapes, figures, photographs, masterpieces, pictures, animals, There may be plants and letters of various countries and the like, and the shapes of the articles for such advertisements may be composed of planes and three-dimensional shapes which are actual size, enlargement, reduction, overlapping, inverted, formed obliquely, in whole or in part.

In the embodiments 1 and 2, the text for advertisement filled in the black bar inside the bar code may be configured together with or separately from the shapes of the article for the advertisement. It can be composed of various famous calligraphy such as writing, nesting, writing horizontally, writing vertically, writing backwards, Wang Hee-ji or Chusa.

The present invention focuses on the meaning of a common barcode that is easily accessible to everyday life, and at least one of attributes such as a company name, a kind, size, color, taste, sex, price, and various shapes, which are messages transmitted by a barcode shape. In order to reach the consumer or the general public and make an advertisement efficiently, select one of irregular shapes such as rectangle, square, rhombus, parallelogram, regular polygon, polygon, heart shape, circle, oval, inclined shape, and the combination of them. Through the step of forming the shape of the outer contour, through the step of forming one or more bars in the width necessary for efficient advertising in consideration of the visual and taste inside the formed outer contour, corresponds to the usual black bar or white bar for advertising The various kinds of water that the goods for advertising mean Design and manufacture in various stages to shape the interior of the bar in three-dimensional or general shape of the product, letters and various shapes representing the product, and applied to advertising to maximize the advertising effect is very high industrial availability.

1 is an embodiment of a rectangular advertising barcode designed and manufactured according to the present invention

Figure 2: Another embodiment of a square advertising barcode designed and manufactured according to the present invention

Figure 3: Another embodiment of the advertising barcode of the rhombus barcode designed and manufactured according to the present invention

Figure 4: Another embodiment of the advertising barcode of the heart-shaped barcode designed and manufactured according to the present invention

5 to 8: another embodiment of a bar code for design production advertising according to the present invention

<Brief Description of Drawings>

11; Outer contour 12; White bars

13; Black bar 14; Shape of the product to be advertised

15; Text for advertising

Claims (7)

In the flat advertising method applying the barcode shape, Forming an outer contour on a plane to contain a message delivered by a barcode to achieve an advertisement of an advertisement object; Forming one or more black and white bars inside the formed outer contour for advertisement of the object to be advertised; And Flat bar advertising method applying a bar code shape consisting of the shape of the interior of the bar with the shape and the character of the advertisement target article on the portion corresponding to the formed black and white bar. In the three-dimensional advertising method applying the barcode shape, Forming an outer contour frame to achieve the advertisement of the advertisement target article containing the message delivered by the barcode; Forming one or more black and white three-dimensional bar frames in the interior of the formed outer contour frame for advertisement of an advertisement object; And 3D advertising method applying a bar code shape consisting of the step of forming the interior of the bar with the three-dimensional object and the three-dimensional object to be advertised in the portion corresponding to the three-dimensional bar frame formed. The method according to claim 1 or 2, The width of the formed bar is configured in the same or different widths for the advertisement of the target product, formed of one or more black and white bars or black and white bar frame, The outer contour or outer contour frame is composed of the entire barcode or a part of the barcode by cutting out or zooming in or out regardless of the direction and inclination, and forming or selecting one among rectangular, square, circular, oval, heart and regular polygon. Three-dimensional or flat advertising method using a bar code, characterized in that the design is made by combining the above shapes. The method according to claim 1 or 2, In order to use the message delivered by the bar code, a black bar or a white bar is composed of three-dimensional or planar shapes of various kinds of goods that are meant for the advertisement object, and the characters representing the goods, famous paintings, domestic and foreign Three-dimensional or flat advertising method applying a barcode characterized in that the shape of the interior of the bar by selecting one or more of celebrities, entertainers, animals, plants, landscape photography, currency, fonts and figures. The method according to claim 2, In the three-dimensional advertising method in order to use the three-dimensional and the message delivered by the barcode at the same time the message of the barcode produced in the three-dimensional article as it is or in the three-dimensional shape of the company name, goods, famous paintings, domestic and international celebrities, Three-dimensional advertising method applying a barcode, characterized in that the three-dimensional attachment attached to the interior of the bar by selecting one or more of celebrity photos, animals, plants, landscape photography, currency, color, gender, figures, price and three-dimensional characters. delete The method according to claim 1 or 2, The shape of the bar located inside the outer contour or the outer contour frame is a bar code shape consisting of a shape formed inclined in one direction, a shape inclined in different directions, and a curved shape selected from one or a combination thereof. Applied stereoscopic or flat advertising method.

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