KR100839104B1 - Digital broadcasting service system and a method thereof - Google Patents

Abstract

The present invention provides a digital broadcasting service system, comprising: a broadcasting station for transmitting digital broadcasting data and digital broadcasting program guide data including at least one event, and a user's participation in a predetermined event generated during receiving and outputting the digital broadcasting data. A digital broadcast receiving device which participates in the event by checking the link information of the event from the digital broadcast program guide data and executing an application corresponding to the checked link information when the request is made; and digital broadcasting participating in the event. A message center for receiving a short message transmitted from a receiver, a call center for connecting a call with the digital broadcast receiver, and a Wap server connected with the digital broadcast receiver for providing predetermined data; It is characterized by including. Accordingly, the present invention greatly increases user convenience by providing a digital broadcast service system and a method capable of user interaction. That is, the user can access the Internet while watching digital broadcasting and receive information related to the broadcasting content, and can transmit a cheering message or order home shopping to a specific person. In addition, the present invention can actively participate in the event when a specific event occurs while viewing the digital broadcast.

Interactive, digital broadcast service

Description

DIGITAL BROADCASTING SERVICE SYSTEM AND A METHOD THEREOF

1 is a diagram schematically illustrating a configuration of a digital broadcast service system according to an exemplary embodiment of the present invention.

2 is a block diagram of a digital broadcast receiving apparatus according to an embodiment of the present invention.

3 is a flowchart illustrating an operation process of a digital broadcast receiving apparatus according to an embodiment of the present invention.

4 is a flowchart illustrating a process of executing a corresponding application according to link information in the operation of FIG. 3.

5 is a flowchart illustrating an operation process of a digital broadcast receiving apparatus according to another embodiment of the present invention.

6 (a) to 6 (c) are exemplary diagrams for describing an operation process of a digital broadcast receiving apparatus according to an embodiment of the present invention.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a digital broadcast service system, and more particularly, to a bidirectional digital broadcast service system and a method for enabling user interaction.

In general, digital broadcasting refers to a broadcasting service that provides a user with high quality, high sound quality, and higher service in place of a conventional analog broadcasting, and is classified into satellite digital broadcasting and terrestrial digital broadcasting.

Satellite digital broadcasting is mainly intended for mobile services, and is a broadcast capable of watching multi-channel multimedia broadcasting anytime, anywhere through a portable receiver (mobile phone, personal digital assistant) or a vehicle receiver.

Terrestrial digital broadcasting, which is based on DAB (Digital Audio Broadcasting), is a concept of performing multimedia broadcasting for mobile reception using the VH channel 12, which is currently empty, and using TV, radio and data broadcasting using multiple channels. Means a broadcast that transmits a combination of the two.

On the other hand, the digital broadcast service system is typically a unidirectional broadcast system that unilaterally transmits digital broadcast data provided by a broadcaster. However, in recent years, as digital broadcasting programs that viewers can directly participate in have increased, users often participate in specific events while watching digital broadcasting. For example, if you watch a home shopping program and want to inquire about a product or make a purchase, you may call a counselor or purchase a product by looking at the phone number displayed in the subtitle.

As described above, since the corners in which the user can participate according to the digital broadcasting program are various, the users often have a desire to actively participate in the broadcasting.

Accordingly, an object of the present invention is to provide an interactive digital broadcast service system and a method capable of user interaction.

Another object of the present invention is to provide a digital broadcasting service system and a method for allowing a user to actively participate in a corresponding event when a specific event occurs when watching a digital broadcast.

In order to achieve the above object, the present invention provides a digital broadcasting service system, comprising: a broadcasting station for transmitting digital broadcasting data and digital broadcasting program guide data including at least one event, and generated during receiving and outputting the digital broadcasting data. A digital broadcast reception device which checks link information on the event from the digital broadcast program guide data and executes an application corresponding to the checked link information when the user requests to participate in a predetermined event; A message center for receiving a short message transmitted from a digital broadcast reception device participating in the event, a call center for connecting a call with the digital broadcast reception device, and connected to the digital broadcast reception device to provide predetermined data Includes a swap server It is characterized by.

In addition, the present invention provides a digital broadcast service method of a digital broadcast receiving apparatus, comprising: receiving and outputting digital broadcast data of a channel requested by a user, and generating a predetermined event when a predetermined event occurs during the digital broadcast data output. Outputting a message, checking a link information of the event from pre-stored digital broadcasting program guide data when a user participates in the event, and executing an application corresponding to the checked link information. Including the process of participating in, the link information includes message link information including the telephone number of the message center to send a short message, call link information including the telephone number of the call center to be connected to the call and the Internet address of the swap server to access Any of the swap link information It characterized.

In another aspect, the present invention provides a digital broadcast service method of a digital broadcast receiving apparatus, the method comprising receiving and outputting digital broadcast data of a channel requested by a user, and digital broadcast program guide data stored in advance of event information of the broadcast program being output. Detecting and storing the received event information; outputting the corresponding event information on the digital broadcasting output screen when one of the stored event information occurs; and storing the corresponding event information when the user participates in the event. Checking the link information included in the link information, and joining the event by executing an application corresponding to the checked link information, wherein the link information includes a message including a telephone number of a message center to which a short message is to be transmitted; Link information, call connection One of which features a WAP link information includes the Internet address of the link to the call information and access WAP server that contains the phone number of the call center.

According to another aspect of the present invention, there is provided a digital broadcast reception device, comprising: a digital broadcast receiver for receiving digital broadcast program guide data and digital broadcast data of a channel requested by a user, a memory for storing the received digital broadcast program guide data, and An output unit for outputting the generated event information together with the digital broadcast data when a predetermined event occurs during digital broadcast data output, and the event from the stored digital broadcast program guide data when a user's participation request for the generated event is requested. A control unit configured to check the link information for and to participate in the event by executing an application corresponding to the checked link information, wherein the link information includes a message link including a telephone number of a message center to which a short message is to be transmitted; tablet And any one of a WAP link information includes the Internet address of the link to the call information and access WAP server that contains the number of calls to connect to a call center features.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the same elements in the figures are represented by the same numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.

1 is a diagram schematically illustrating a configuration of a digital broadcast service system according to an exemplary embodiment of the present invention.

The illustrated digital broadcasting service system includes a broadcasting station 100 configured to broadcast multimedia data into digital broadcasting data, and a digital broadcasting receiver 300 for receiving the digital broadcasting data and outputting the multimedia data. In addition, the digital broadcast service system includes a message center 220 for receiving a short message transmitted from the digital broadcast receiver 300, a call center 230 for connecting a call with the digital broadcast receiver 300, and a digital broadcast receiver. It may include a WAP server 210 connected to the 300 to provide predetermined data.

The broadcast station 100 transmits digital broadcast data and digital broadcast program guide data including at least one event to the digital broadcast reception device 300 through a digital broadcast network. The digital broadcast data and the digital broadcast program guide data transmitted by the broadcasting station 100 are transmitted to the digital broadcast receiving device 300 by the satellite 30 or the terrestrial repeater 40. The event is an event for checking the past broadcast story in relation to the digital broadcast program. It may be an event for checking a performer's profile, an event for accessing a website related to a broadcast program, an event for home shopping orders, an event for sending a cheer message for a player participating in a sports event, and the like.

The digital broadcast reception device 300 receives digital broadcast data and digital broadcast program guide data transmitted from the broadcast station 100.

In addition, the digital broadcast receiving device 300 receives the digital broadcast data and outputs the generated event information when a predetermined event occurs during output. When the user requests to participate in the event, the digital broadcast reception device 300 checks link information on the event from the digital broadcast program guide data, and executes an application corresponding to the checked link information. Participate in the event. The link information is included in the program event information of the digital broadcast program guide data and transmitted.

The link information includes message link information including a phone number of a message center 220 to which a short message is to be transmitted, call link information including a phone number of a call center 230 to which a call is to be connected, and an internet address of a swap server 210 to be accessed. It may be any one of the included swap link information.

Therefore, the digital broadcast receiving apparatus 300 transmits a short message to the message center 220 by executing a message menu application if the checked link information is message link information, and if the checked link information is call link information, a call menu application. Run to connect the call to the call center 230. In addition, if the checked link information is the swap link information, the digital broadcasting receiver 300 executes a swap browser and accesses the swap server 210.

The mobile communication network 50 is provided with a plurality of exchanges (not shown) for switching the call path, each switch is coupled with a plurality of base station controllers (BSC), each base station controller (BC) a plurality of base stations (BS) is bound.

Each base station (BS) is coupled to a plurality of terminals (MS) through the airwave transmission network, wherein the base station (BS) and the terminal (MS) can be combined in a TDMA or CDMA scheme to transmit packet data such as SMS messages . In addition, each switch (EX) is coupled to a public switched telephone network (PSTN), an integrated services digital network (ISDN), or another mobile communication network through a predetermined gateway, and interworking function (IWF) and WAP. It can be connected to the Internet through a gateway. In the following description, the role of each of the mobile communication networks 50 and the interaction between each component are well known to those skilled in the art, and thus detailed descriptions thereof will be omitted.

2 is a block diagram of a digital broadcast receiving apparatus according to an embodiment of the present invention.

The illustrated digital broadcast receiver 300 includes a digital broadcast receiver 310, a memory 320, a key input unit 330, a controller 340, a wireless transmitter / receiver 350, an audio processor 360, and a display 370. It includes.

The digital broadcast receiver 310 receives and demodulates the digital broadcast frame under the control of the controller 340, and outputs the demodulated digital broadcast frame to the controller 340. The fraudulent digital broadcast data may include at least one event.

In addition, the digital broadcast receiver 310 receives the digital broadcast program guide data and transmits it to the controller 340.

The memory 320 stores various information necessary for controlling the operation of the digital broadcast receiving apparatus 300 according to the embodiment of the present invention. In addition, the memory 320 stores the digital broadcast program guide data received by the digital broadcast receiver 310 under the control of the controller 340.

The key input unit 330 receives a user manipulation signal such as a key input or a voice input and transmits it to the controller 340.

The controller 340 controls the overall operation of the digital broadcast receiving device 300 according to the embodiment of the present invention. Also, the controller 340 decodes the digital broadcast stream demodulated by the digital broadcast receiver 310 to output the audio processor 360 and the display unit 370 through a video signal processor (not shown) and an audio signal processor (not shown). Output through In an embodiment of the present invention, the audio processor 360 and the display 370 serve as an output unit.

The controller 340 switches the operation mode of the digital broadcast reception device 300 to the digital broadcast reception mode when the user requests a digital broadcast reception, and receives the digital broadcast data of the broadcast channel requested by the user. Preferably, the digital broadcast data includes at least one event, and it is natural that the event is included in the digital broadcast program guide data for guiding the digital broadcast program.

The controller 340 outputs the generated event information together with the digital broadcast data when a predetermined event occurs while outputting the digital broadcast data through an output unit.

The controller 340 checks the link information of the event from the digital broadcast program guide data stored in the memory 320 and executes an application corresponding to the checked link information when the user participates in the request for the generated event. To participate in the event.

For example, if the checked link information is message link information, the controller 340 executes a message transmission application and transmits a message to a phone number included in the link information.

The wireless transmitter / receiver 350 is responsible for the transmission and reception of voice data, text data, image data, and control data under the control of the controller 340, and an RF transmitter (not shown) for upconverting and amplifying the frequency of the transmitted signal. And an RF receiver (not shown) for low noise amplifying the received signal and converting the frequency down. Meanwhile, the wireless transmitter / receiver 360 may include a modem (not shown) including a transmitter for encoding and modulating a transmitted signal and a receiver for demodulating and decoding the received signal.

The audio processor 360 modulates an electrical signal input from a microphone and converts the electrical signal into voice data. The audio processor 360 demodulates the encoded voice data input from the wireless transmitter / receiver 360 into an electrical signal and outputs the electrical signal to a speaker. . In addition, the audio processor 360 may include a data codec for processing packet data and an audio codec for processing an audio signal such as voice, and may be included in the controller 340.

The display unit 370 outputs various display data generated by the digital broadcast receiving apparatus 300, and preferably includes an LCD (Liquid Crystal Display) or the like capable of sufficiently supporting the resolution of the digital broadcast data. In this case, when the LCD is implemented using a touch screen method, the display unit 370 may operate as an input unit.

3 is a flowchart illustrating an operation process of a digital broadcast receiving apparatus according to an embodiment of the present invention. In the embodiment of FIG. 3, it is assumed that at least one event is included in digital broadcast data.

1 and 3, the controller 340 receives the digital broadcast program guide data through the digital broadcast receiver 310 and stores the digital broadcast program guide data in the memory 320 (S110). The digital broadcast program guide data is periodically received from the broadcasting station 100, but may be requested by the broadcasting station 100 and received. In addition, the digital broadcast program guide data may be received from a separate external server (not shown).

The controller 340 checks whether there is a user's digital broadcast reception request (S120). The user may input a separately provided hot key or request digital broadcasting reception through a menu.

The controller 340 receives the digital broadcast data of the channel requested by the user through the digital broadcast receiver 310 and outputs it through the output unit (S130).

The controller 340 checks whether a predetermined event occurs during digital broadcast program output (S140). The event is an event for checking the past broadcast story in relation to the digital broadcast program. It may be an event for checking a performer's profile, an event for accessing a website related to a broadcast program, an event for home shopping orders, an event for sending a cheer message for a player participating in a sports event, and the like.

If an event occurs while outputting the digital broadcast program, the controller 340 outputs the generated event information (S140). At this time, the controller 340 preferably outputs the event information to a predetermined position on the digital broadcast output screen in an on-screen-display manner. In addition, the controller 340 may output an alarm before outputting information of an event generated so as to recognize an event occurrence to a user when a predetermined event occurs, or output the alarm simultaneously with the event information.

The controller 340 may further output a soft key (for example, a YES or NO key) for selecting whether the user participates in the event at the bottom of the digital broadcast output screen when the event information is output.

The controller 340 checks whether there is an event participation request of the generated event (S160). When a soft key for selecting whether to participate in an event is output on the digital broadcast output screen, the user may request whether to participate in the event through the soft key. The confirmation key and the cancel key provided in the key input unit 330 may be used.

If there is a user's participation request for the generated event, the controller 340 checks link information of the event from the digital broadcast program guide data previously stored in the memory 320 (S180). That is, if a user participates in the event, the controller 340 detects event information of the broadcast program from prestored digital broadcast program guide data, and checks link information included in the detected event information.

The controller 340 controls to participate in the event by executing the application corresponding to the checked link information (S190). The process S190 will be described in detail with reference to FIG. 4 as follows.

The controller 340 checks what the checked link information is (S210).

If the checked link information is message link information (ie, SMS link information), the controller 340 generates a message input window and displays the message input window on the display unit 370 (S220). At this time, if the contents of the checked link information start with "tel: SMS =", the controller 340 determines this as message link information.

The controller 340 checks whether a message input is completed in the generated message input window (S230).

When the input of the message is completed, the control unit 340 transmits a short message to the phone number included in the link information (S240). The transmitted message is received by the message center 220.

Meanwhile, when the link information is message link information, the controller 340 may transmit a preset short message to a phone number included in the link information without generating a message input window.

If the checked link information is call link information, the controller 340 connects the call to the phone number included in the call link information (S250). At this time, if the content of the checked link information starts with "tel:" only, it determines this as call link information.

If the checked link information is the swap link information, the controller 340 executes a swap browser and accesses the swap server 210 using the Internet address included in the swap link information (S260). At this time, if the content of the checked link information starts with "http", the controller 340 determines this as swap link information.

On the other hand, the control unit 340 may further include the step of receiving the data provided from the swap server connected in step S260 and outputting the received data on the digital broadcast output screen.

After executing the application, the controller 340 checks whether there is a user's request to terminate broadcasting reception (S195).

If there is no broadcast reception termination request, the control unit 340 returns to step S130 to repeat the processes S130 to S190, and terminates the digital broadcast output if the user receives the broadcast reception termination request.

5 is a flowchart illustrating an operation process of a digital broadcast receiving apparatus according to another embodiment of the present invention. In the embodiment of FIG. 5, it is assumed that an event is not included in the digital broadcast data, and an event related to the digital broadcast data is included in the digital broadcast program guide data.

1 and 5, the controller 340 receives the digital broadcast program guide data through the digital broadcast receiver 310 and stores the digital broadcast program guide data in the memory 320 (S310).

The controller 340 checks whether there is a user's digital broadcast reception request (S320). The user may input a separately provided hot key or request digital broadcasting reception through a menu.

The controller 340 receives the digital broadcast data of the channel requested by the user through the digital broadcast receiver 310 and outputs the digital broadcast data through the output unit (S330).

The controller 340 detects event information of the broadcast program being output from the pre-stored digital broadcast program guide data and stores the event information separately in the memory 320 (S340).

The controller 340 checks an event occurrence time of the event information stored in the memory 320 (S350). The events confirm the last broadcast story in relation to the digital broadcast program. It may be an event for checking a performer's profile, an event for accessing a website related to a broadcast program, an event for home shopping orders, an event for sending a cheer message for a player participating in a sports event, and the like.

When an event occurrence time of any one of the stored events is reached, the controller 340 displays corresponding event information on the digital broadcast output screen (S360). At this time, the control unit 340 may output an alarm before outputting the information of the event generated in order to recognize the occurrence of the event to the user, or may output the alarm simultaneously with the event information.

In addition, the controller 340 preferably outputs a soft key (eg, YES or NO key) for selecting whether the user participates in the event at the bottom of the digital broadcast output screen when the event information is output.

The controller 340 checks whether there is a user's event participation request (S370).

The controller 340 checks link information included in the stored corresponding event information when a user's participation request for the event is received, for example, when a YES key is input among the soft keys (S380).

The controller 340 participates in the event by executing an application corresponding to the checked link information (S390). Since the process S390 is the same as the process of FIG. 3, a detailed description thereof will be omitted.

After executing the application, the controller 340 checks whether there is a user's broadcast reception termination request (S395). If there is no broadcast reception termination request, the controller 340 returns to step S330 to repeat the processes S330 to S390, and terminates the digital broadcast output if the user receives the broadcast reception termination request.

6 (a) to 6 (c) are exemplary diagrams for describing an operation process of a digital broadcast receiving apparatus according to an embodiment of the present invention. That is, FIGS. 6A to 6C illustrate examples of screens on which the digital broadcast reception device outputs event information generated during digital broadcast program output of a predetermined channel.

Referring to FIG. 6 (a), FIG. 6 (a) shows an example of a screen on which a digital broadcasting receiver outputs event information for home shopping ordering a concert ticket of a singer who is appearing in the program during output of a music show program. At the bottom of the screen, a soft key (YES key and NO key) for selecting whether the user participates in the home shopping order event is output.

Accordingly, when the user selects the "YES key" among the output softkeys, the user can order a concert ticket by connecting a call to a phone number included in link information of the event information.

FIG. 6 (b) shows an example of a screen on which a digital broadcasting receiver outputs event information for transmitting a cheer message for a player participating in the sporting event during a sporting event program output, and at the bottom of the screen, cheering. Softkeys (YES key and NO key) for selecting whether to participate in the message transmission event are output.

Therefore, when the user selects the "YES key" of the output softkey, the user can send a cheer message to the player who prefers to the phone number included in the link information of the event information.

FIG. 6 (c) shows an example of a screen on which a digital broadcasting receiver outputs event information for confirming a profile of an actor appearing in the movie during movie program output, and at the bottom of the screen, a profile confirmation event is displayed. Soft keys (YES key and NO key) for selecting participation are output.

Accordingly, when the user selects the "YES key" among the output softkeys, the user can access the Internet address included in the link information of the event information and receive a profile for the performer from the connected swap site.

In the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the present invention should not be defined by the described embodiments, but should be determined not only by the claims but also by the equivalents of the claims.

As described above, the present invention greatly increases user convenience by providing a digital broadcast service system and a method capable of user interaction. That is, the user can access the Internet while watching digital broadcasting and receive information related to the broadcasting content, and can transmit a cheering message or order home shopping to a specific person. In addition, the present invention can actively participate in the event when a specific event occurs while viewing the digital broadcast.

Claims (41)

delete In the digital broadcasting service system, A broadcast station transmitting digital broadcast data and digital broadcast program guide data including at least one event; If there is a user's participation request for a predetermined event generated during the reception and output of the digital broadcast data, the link information for the event is checked from the digital broadcast program guide data, and an application corresponding to the checked link information is executed. A digital broadcast reception device participating in the event; A message center for receiving a short message transmitted from a digital broadcasting receiver participating in the event; A call center for connecting a call with the digital broadcast receiver; And a Wap server connected to the digital broadcast receiver for providing predetermined data. The method of claim 2, wherein the link information A message link information including a phone number of a message center to which a short message is to be transmitted, a call link information including a phone number of a call center to which a call is to be connected, and swap link information including an internet address of a swap server to be connected. Broadcast service system. The apparatus of claim 2, wherein the digital broadcast receiving apparatus is And if the checked link information is message link information, executes a message menu and transmits a short message to the message center. The apparatus of claim 2, wherein the digital broadcast receiving apparatus is And if the checked link information is call link information, executes a call menu and connects a call to the call center. The apparatus of claim 2, wherein the digital broadcast receiving apparatus is And if the checked link information is swap link information, execute a swap browser to access the swap server. delete In the digital broadcast service method of a digital broadcast receiver, Receiving and outputting digital broadcast data of a channel requested by a user; Outputting the generated event information when a predetermined event occurs while outputting the digital broadcast data; Checking link information on the event from pre-stored digital broadcasting program guide data when a user participates in the event; Including the process of participating in the event by running the application corresponding to the identified link information, The link information may be any one of message link information including a phone number of a message center to which a short message is to be transmitted, call link information including a phone number of a call center to which a call is to be connected, and swap link information including an internet address of a swap server to be connected. A digital broadcast service method of a digital broadcast receiver. The method of claim 8, wherein the outputting of the event information comprises: And digitally outputting the event information to a predetermined position on a digital broadcast output screen in an on-screen-display manner. The method of claim 8, wherein the outputting of the event information comprises: And outputting an alarm when a predetermined event occurs while outputting the digital broadcast data. The method of claim 8, wherein the outputting of the event information comprises: And outputting a soft key for selecting whether the user participates in the event to a predetermined position of a digital broadcast output screen when the generated event information is output. . Claim 12 was abandoned upon payment of a registration fee. The method of claim 8, wherein the checking process Detecting event information of a corresponding broadcast program from pre-stored digital broadcast program guide data when a user requests to participate in the event; And confirming link information included in the detected event information. The method of claim 8, wherein the participation process And if the checked link information is message link information, participate in the event by transmitting a short message to a phone number included in the link information. The method of claim 13, wherein the participation process is Generating and displaying a message input window if the checked link information is message link information; And when the message input is completed in the message input window, transmitting a short message to the telephone number included in the link information to participate in the event. The method of claim 8, wherein the participation process And if the checked link information is call link information, joins a call to a phone number included in the link information and participates in the event. The method of claim 8, wherein the participation process And if the checked link information is swap link information, access to an internet address of a swap server included in the link information to participate in the event. Claim 17 was abandoned upon payment of a registration fee. The method of claim 16, wherein the participation process is Receiving data provided from the connected swap server; And outputting the received data to a digital broadcast output screen. delete In the digital broadcast service method of a digital broadcast receiver, Receiving and outputting digital broadcast data of a channel requested by a user; Detecting and storing event information of the broadcast program being output from prestored digital broadcast program guide data; Outputting the corresponding event information on the digital broadcasting output screen when one of the stored event information occurs; Checking link information included in the stored corresponding event information when a user participates in the event; Including the process of participating in the event by running the application corresponding to the identified link information, The link information may be any one of message link information including a phone number of a message center to which a short message is to be transmitted, call link information including a phone number of a call center to which a call is to be connected, and swap link information including an internet address of a swap server to be connected. A digital broadcast service method of a digital broadcast receiver. The process of claim 19, wherein the outputting of the event information on the digital broadcasting output screen comprises: And digitally outputting the event information to a predetermined position on a digital broadcast output screen in an on-screen-display manner. The process of claim 19, wherein the outputting of the event information on the digital broadcasting output screen comprises: And outputting an alarm when a predetermined event occurs while outputting the digital broadcast data. The process of claim 19, wherein the outputting of the event information on the digital broadcast output screen comprises: And outputting a soft key for selecting whether the user participates in the event to a predetermined position of a digital broadcast output screen when the generated event information is output. . The method of claim 19, wherein the participation process is And if the checked link information is message link information, participate in the event by transmitting a short message to a phone number included in the link information. The method of claim 23, wherein the participation process is Generating and displaying a message input window if the checked link information is message link information; And when the message input is completed in the message input window, transmitting a short message to the telephone number included in the link information to participate in the event. The method of claim 19, wherein the participation process is And if the checked link information is call link information, joins a call to a phone number included in the link information and participates in the event. The method of claim 19, wherein the participation process is And if the checked link information is swap link information, access to an internet address of a swap server included in the link information to participate in the event. Claim 27 was abandoned upon payment of a registration fee. 27. The method of claim 26, wherein the participation process is Receiving data provided from the connected swap server; And outputting the received data to a digital broadcast output screen. delete In the digital broadcast receiver, A digital broadcast receiver for receiving digital broadcast program guide data and digital broadcast data of a channel requested by a user; A memory for storing the received digital broadcast program guide data; An output unit for outputting the generated event information together with the digital broadcast data when a predetermined event occurs during the digital broadcast data output; A control unit for checking the link information of the event from the stored digital broadcasting program guide data and executing the application corresponding to the checked link information when the user requests to participate in the event; Including, The link information is any one of message link information including a phone number of a message center to which a short message is to be transmitted, call link information including a phone number of a call center to which a call is to be connected, and swap link information including an internet address of a swap server to be connected. Digital broadcast receiving device characterized in that. The method of claim 29, wherein the output unit And outputting the event information to a predetermined position on a digital broadcast output screen in an on-screen-display manner. The method of claim 30, wherein the output unit And outputting an alarm under the control of the controller when a predetermined event occurs during the digital broadcast data output. 32. The apparatus of claim 29 or 31, wherein the control unit And outputting a soft key for selecting whether to participate in the event to a predetermined position on a digital broadcast output screen when the generated event information is output. Claim 33 was abandoned upon payment of a registration fee. The method of claim 29, wherein the control unit When the user requests to participate in the generated event, the event information of the broadcast program is detected from the digital broadcast program guide data stored in the memory, and the link information included in the detected event information is confirmed. Broadcast receiving device. The method of claim 29, wherein the control unit And if the checked link information is message link information, controlling to participate in the event by transmitting a short message to a phone number included in the link information. The method of claim 34, wherein the control unit If the checked link information is message link information, a message input window is generated and displayed on the output unit, and when the message input is completed in the message input window, the control unit transmits a short message to the phone number included in the link information. Digital broadcast receiving device characterized in that. The method of claim 29, wherein the control unit And if the checked link information is call link information, controls to participate in the event by connecting a call to a phone number included in the link information. The method of claim 29, wherein the control unit And if the checked link information is swap link information, access to an internet address of a swap server included in the link information to participate in the event. Claim 38 was abandoned upon payment of a registration fee. The method of claim 37, wherein the control unit And outputting data provided from the connected swap server to the output unit. The method of claim 29, wherein the control unit And receiving the digital broadcast data of the channel requested by the user and outputting the event information of the broadcast program being output from the digital broadcast program guide data stored in the memory and storing the event information separately in the memory. The method of claim 39, wherein the control unit And outputting the corresponding event information on the digital broadcast output screen when any one of the event information stored in the memory occurs. Claim 41 was abandoned upon payment of a set-up fee. The method of claim 40, wherein the control unit When the user's request for participation in the event is digital, characterized in that to check the link information included in the event information stored in the memory, and to participate in the event by running the application corresponding to the confirmed link information Broadcast receiving device.

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