KR100763403B1 - Method for operating of marketing system - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to electronic commerce, and more particularly, to a method of operating an online product sales system that enables a consumer to select and sell a product installed in the kitchen through a virtual simulation in consideration of the internal structure of the kitchen. will be

A method of operating a product sales system according to the present invention comprises the steps of: a) displaying kitchen information including a size, a shape, a color, and the like of a kitchen, and receiving input of selected kitchen information selected by a consumer; b) according to the selected kitchen information. Displaying a modified kitchen; c) displaying a plurality of electronic products installed in the kitchen, and receiving electronic product selection information for selecting at least one of the electronic products; d) the selected electronic product is Receiving location information to be installed in a kitchen; e) displaying the selected electronic product at a corresponding location of the kitchen according to the input location information; f) changing the displayed kitchen information or installing additional electronic products. G) if the change of the kitchen information is input in step f), repeat steps a) and b), and in step f). If the input is added to the installation of electrical and electronic equipment, comprises the step of repeatedly performing the above c), d) and e) step.

Product Sales System, 3D Simulation

Description

{Method for operating of marketing system}

1 is a schematic view showing a type of a typical e-commerce

2 is a configuration diagram schematically showing a construction state of a product sales service system according to the present invention;

Figure 3 is a flow chart according to the schematic operation of the product sales service system of the present invention

4 is a more detailed flowchart according to the process to be performed for performing the virtual implementation work

5A to 5D are diagrams illustrating each webpage according to a process of selecting kitchen furniture during a process of performing a virtual reality work of the product sales service system of the present invention.

6A to 6F are diagrams illustrating web pages according to a process of selecting each product installed in a kitchen during a process of performing a virtual reality operation of the product sales service system of the present invention.

7a to 7c is a state diagram showing a web page according to the process of confirming the suitability of each selected product is applied to the kitchen

8 is a flowchart schematically showing a process performed when a consumer (buyer) additionally requests various data during an operation process of the present invention system.

9 is a flowchart schematically showing a process performed when a consumer (purchaser) requests the purchase of a product during the operation of the system of the present invention.

Explanation of symbols for main parts of the drawings

110. Product Sales Service System

111.Data base

112. Web Server

120. Network of kitchen furniture manufacturers / sellers

130. Network of manufacturers / sellers of each product

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to electronic commerce, and more particularly, to an online product sales system that enables a consumer to perform and sell a product installed in the kitchen through a virtual simulation in consideration of the internal structure of the kitchen.

Currently, companies that sell products based on computers are promoting their businesses by making it easy for consumers (individuals, businesses, governments, etc.) to use their own websites.

1 schematically shows the configuration of a typical electronic commerce.

That is, a typical electronic commerce structure is connected to an online network with a network of a seller who sells each product and a network of a buyer who purchases a product from the seller.

At this time, the mutual network is configured to enable the Internet to enable electronic commerce.

In addition to the above-described configuration, a network of a shipping company for delivery of a product and a network of a banking sector for payment according to the provision of a service are typically additionally configured.

Hereinafter, a process in which a consumer purchases furniture for kitchen furniture and kitchen installation online during the operation process of the above-described conventional electronic commerce will be described in more detail.

First of all, if a consumer wants to purchase kitchen furniture on the Internet, he / she accesses the website of the company that sells the kitchen furniture and selects the necessary kitchen furniture according to the applied area.

At this time, the kitchen furniture is displayed on the web page through an image or a three-dimensional simulation, such as a photograph, the consumer selects the product in consideration of the shape of the kitchen furniture provided and the number of floors of the room where you live. To perform.

When the purchaser confirms the purchase of the product through the above process, the selling company proposes payment for the selected product, and when the purchaser performs the payment, the service provider purchases the product. Ship to the desired location.                         

At this time, the payment of the buyer is performed through each financial institution associated with the service company, the delivery of the product is performed through a delivery company, etc. associated with the service company.

In addition, when a consumer wants to purchase a product mainly installed in a kitchen, for example, a refrigerator, a gas stove, a gas oven, a microwave oven, a washing machine (typically a drum washing machine), etc. The purchase is performed in the same manner as the purchase process of the above-described kitchen furniture by accessing the website.

However, the purchase method of the kitchen installation product as described above has the following problems.

First, since each household appliance installed in the kitchen furniture and kitchen is classified into different products, websites for advertisement / sale thereof are separately operated, and the operators of the website are also different. In addition, the cost of constructing the website is inevitably increased. In addition, from the point of view of the consumer, if the user wants to purchase two kinds of products at the same time, they have to access each website and purchase the corresponding product. There is this.

Second, when the purchase of the kitchen sultry products is judged only by the consumer's thinking whether the matching with the kitchen furniture has a problem that the rate of return after the purchase of the product is increased.

This is because, due to the characteristics of the product, the manufacturer (or seller) of each product is not connected to each other, and thus it is not possible to check whether the products match each other.

Third, there is a problem that the consumer's reliability is deteriorated by the above-described problem.

Fourth, considering that the method of providing information about each product is simply an image such as a photograph, the consumer has a problem that he has to visit the sales store of the product in order to obtain more detailed information about the product.

Fifth, when the buyer is a target for the purchase of a large number of products, such as an enterprise (particularly a builder), there is a problem that the reliability of the buyer is inevitably deteriorated due to the lack of preparation for the corresponding operation. .

The present invention has been made to solve the above-mentioned problems, and even if the consumer does not access each website that sells the respective products for the purchase of products belonging to different categories, the different on the same webpage Its purpose is to provide a system that enables the acquisition of information about products in the classification.

In particular, the present invention is to provide a system that can improve the customer satisfaction by confirming whether the mutual match with the virtual reality in the process of performing information acquisition for products of different classification on the web page. There is this.

According to an aspect of the present invention, there is provided a method of operating a product sales system according to an embodiment of the present invention, a) displaying kitchen information including a size, a shape, a color of a kitchen, and selecting a kitchen selected by a consumer Receiving information, b) displaying a kitchen modified according to the selected kitchen information, c) displaying a plurality of electronic products installed in the kitchen, and selecting at least one of the electronic products. Receiving selection information, d) receiving location information for the selected electronics to be installed in the kitchen, and e) displaying the selected electronics at a corresponding location in the kitchen according to the input location information. f) receiving input of changing the displayed kitchen information or installing additional electronic products, and g) changing the kitchen information in step f). Repeating steps a) and b), and if additional installation of the electronic product is input in step f), repeating steps c), d) and e). Operating method.
More preferably, when the consumer wants to purchase at least one item of the electronic or kitchen furniture, the consumer is connected to a website for the sale of each item.
More preferably, when the consumer wants to purchase a plurality of items by referring to the product sales system, when the consumer connects to a consultation web page for performing professional consultation, and the consumer wants to purchase a single item or a few products, You will be redirected to a payment web page that performs payment for the sale of the item.
More preferably, during the process of selling the product, if the consumer wants to recommend any one of the goods, provides a case of installation of various items previously stored in the database.

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Hereinafter, with reference to Figures 2 to 10 attached to a preferred embodiment of the configuration and operation method for the product sales service system of the present invention as described above with the products mainly installed in the kitchen furniture and the kitchen as an example More specifically described as follows.

First, Figure 4 is a block diagram schematically showing the type of product sales system according to the present invention.

That is, in the embodiment of the product sales service system 110 according to the present invention, a database (DB; 111) and a DB storing samples of three-dimensional images for each product corresponding to different classifications, respectively, and the DB Web server built so that the consumer can install the image of each product through the virtual reality on the web page if the customer wants to check the matching between the different products stored in the DB (111) (Webserver) 112 is included to show what is built.

At this time, the DB 111 stores the image sample of the kitchen furniture, the image sample of the product applied to the kitchen, and the information of the consumer to manage the information of the consumer.

However, the present invention is not limited only to the above-described one DB, but may be constructed as a plurality of DBs according to the classifications stored above.

In addition, the web server 112 has at least one network for selling kitchen furniture companies having a website for selling kitchen furniture 120 and at least one having a website for selling various products applied to the kitchen It is associated with the product vendor network 130.

In addition, the product sales service system according to the present invention is configured to further include a mail server 113 to provide the consumer requested material as an electronic mail to the consumer.                     

The general operation process of the system constructed as described above may selectively provide information on products of different categories on a web page when a request of a consumer accessing the website is provided, and the consumer may select the information on the web page. By using the information of the product to implement the installation state through the virtual reality (virtual reality) and confirming whether the implemented state is matched, and if the consumer wants to purchase each of the products of the corresponding product It is classified into a step of linking to a web page where payment is performed for purchase.

In the following, a more detailed description will be made for each step based on the flowcharts of FIGS. 3 and 4 illustrating a process of operating the product sales service system of the present invention as described above.

3 is a flowchart illustrating a schematic operating process of the product sales service system of the present invention, and FIG. 4 is a detailed flowchart illustrating a process performed for performing a virtual implementation task.

First, when a consumer's connection is made, the web server displays a sample of the product installed in the kitchen on the web page.

At this time, the displayed sample is a screen constructed with the virtual reality of the kitchen, which can be confirmed while moving in the virtual space using the one-dimensional viewpoint of the consumer as shown in Figure 5a.

Accordingly, the consumer confirms the suitability of the product by performing interactive exploration that simultaneously inputs and outputs such as changing the viewpoint, enlarging and reducing the screen by manipulating a keyboard or a mouse.

In this process, when the consumer requests to realize the virtual reality of the kitchen furniture or various products installed in the kitchen, the web server requests a selection according to the structure of the kitchen.

At this time, the details requested by the web server is a matter according to the equilibrium of the residence desired by the consumer (or inhabited), the form of the kitchen for each equilibrium, the auxiliary kitchen, and the like.

The type of kitchen for each type of living quarters is generally manufactured and delivered as the default value, and these types generally include a form of "-", "a", and "c". .

At this time, the "-" shaped kitchen is mainly used in 20 pyeong, the "a" shaped kitchen is mainly used in 40 pyeong, and the "c" shaped kitchen is mainly used in 50 pyeong.

If the kitchen is in the form of a 30-balance, etc., the value between the 20- and 40-planes may be one of the "a" shape and the "-" shape, so the set value is the "a" shape. And “-” are adopted simultaneously.

In order to carry out such a process more conveniently, the present invention allows the consumer to make a selection for each equilibrium and auxiliary kitchen at the time of selection of the kitchen, and when the selection is made to select the shape of the kitchen according to each equilibrium One process is presented, and the process thereof is the same as that of the web page shown in Figs. 5B and 5C.

When the selection of the kitchen furniture is completed by the above process, the web server displays the 3D virtual implementation state of the kitchen to which the kitchen furniture is applied (S121).

Thereafter, the web server presents a sample for each color on the web page as shown in FIG. 5D to select the color of the kitchen.

At this time, the sample is not limited only to the color, it may be divided by each color, pattern, material.

In addition, the color selection of the kitchen furniture is performed by simply clicking on the sample, in which case the kitchen furniture is displayed on the web page in a state of being transformed into the color or material selected by the consumer as shown in FIG. 6A. (S123)

On the other hand, when the process as described above is completed to perform a selection of various products to be installed in the kitchen (S130).

In this case, the product may be an electronic product mainly installed in a kitchen such as a refrigerator, a microwave oven, a gas oven, a dish washer, a drum washing machine, a water purifier, and the like.

However, it is not necessarily limited to the above-described kind, there may be a variety of other products.

In the following, the selection of refrigeration among the various products described above and the conduct of matching confirmation through virtual configuration will be described as an embodiment.

First, when a product is to be selected, a large category for the corresponding product is displayed on the web page as shown in FIG. 6A.

In this case, when a consumer selects a refrigerator from among the classified products, a list of sub-classifications such as an ultra-low power inverter refrigerator, a crispy refrigerator, a dios refrigerator, a mini refrigerator, and the like is displayed on the selection button side of the washing machine as shown in FIG. 6B.

Of course, each of the refrigerators may have a detailed classification according to its capacity, but in the present invention, the selection process to further detailed classification will be omitted.

In addition, the configuration displayed according to the selected content is not limited to a list, and as shown in FIG. 6C, a plurality of detailed classifications according to each classification may be displayed as an image (S132).

At this time, the image of the product may be configured as a simple photograph, but in the present invention, as shown in FIG. 6D, when a consumer wants more specific information (detailed state, operating state, internal structure, etc.) about the product, (CULT) 3D, using a tool (flash), such as (tool) tools (tool) to implement the product in three dimensions (S133) and suggests that you can accurately know the function and features of the product.

In this state, when the consumer selects any one of the sub-classes of the displayed refrigerators, the selected refrigerator is displayed on a web page and its position is changed depending on whether an input signal is input according to the request of the consumer.

That is, when the consumer changes the location by using a mouse or a keyboard, the image of the drum washing machine is virtualized by using drag and drop technology that is moved to each location of the kitchen according to the operation of the consumer. Installation is made, where the refrigerator is displayed in a semi-transparent state.

In addition, when the consumer determines the installation position of the drum washing machine selected by the above-described process, the virtual installation of the drum washing machine is completed by dropping the corresponding product in the corresponding position.

6E and 6F illustrate another example of the installation state of the microwave oven by the same process as the above-described application process of the refrigerator.

In this state, when the consumer wants to see the installation in detail, the user selects the view button (or link) as shown in FIGS. 7A and 7B and then operates the keyboard or the mouse to zoom in and out from each point in time to install the product. Alternatively, or confirm the installation state of the product through the display method of the virtual reality using the panorama technique as shown in Figure 7c. (S134)

On the other hand, during the above-described process, the consumer may request additional information.

That is, if there is no product that the consumer wants to find or if they want to know more detailed information about each product, the request is made. In this case, the administrator who manages the web server or the web server checks the request details. Accordingly, information is provided accordingly. (S200)

This process is to provide a case of the data similar to the request details (S201) when the request is difficult to provide the requested data (if there is no information, or its identification is difficult) as shown in the flow chart of Figure 8 (S201) In order to improve the information, and to provide information according to the request details, manufacture the corresponding product or notify the request details to a company related thereto (S202) to acquire the information.

Thereafter, by delivering / displaying the acquired contents to the consumer (S203), the satisfaction of the consumer can be improved, and the acquired contents are stored in a DB to be used at the same request or update of data later. do.

As a result, when each of the above-described processes are completed and the consumer requests the purchase of the corresponding product, the web server checks whether the object of the purchased product is the kitchen furniture or the product installed in the kitchen, and performs a connection to the corresponding site.

In this case, the corresponding site may be a website for performing a product selling service of the present invention or a related site for selling each product.

As described above, when the connection to the corresponding site is made, the product is sold.

The sale of such a product may be performed in the same manner as the operation of a website for the sale of a general product, but in the present invention, the classification of the corresponding product may be performed using different methods according to the classified objects by performing the classification according to the purchase object. Provide an additional operational process for the sale to proceed.

That is, the purchase object may be a general individual, but may be a company or an organization such as a builder, etc. due to the nature of the product sold on the website of the present invention.

Accordingly, according to the classification of each buyer (consumer), it is more preferable to perform an operation process for a business to business (B to B) or a business to individual business (B to C), respectively.

9 is a flowchart illustrating a process operated when a product is sold, which will be described in detail below.

First, the confirmation of the purchase target requests the information of the purchase target from the corresponding website when the consumer selects the purchase of each product or confirms the quantity of the product purchased by the buyer (S141).

This is a process for confirming whether the purchase target is an individual or a group / corporate. The method for confirming the quantity of a product purchased by a buyer is that if the buyer wants to purchase a larger quantity of the product than the preset number, It is intended to be regarded as an enterprise and to take appropriate action.

In other words, if the purchase target is a company, the agent connects to a consultant who conducts consultation on the delivery of goods between companies for the product selected by the buyer to consult the details of the delivery method, delivery date, and delivery location for the product. S142)

If the purchase target is an individual but purchases a plurality of products, after confirming whether the product is in the form of a set, it connects to an agent for counseling of the corresponding purchase (S143) and provides a benefit such as applying a discount rate to the buyer. In the case of a general group order, the website for the sale of the purchased product is connected to the web page for the settlement process. (S144)

And, if all payments are completed after each process described above, the kitchen furniture seller or each product seller delivers the product to the buyer through the delivery company, and the cost of the sold product is used by each financial institution. To be delivered.

On the other hand, the operating process of the system according to the present invention does not necessarily proceed only in the order of the above-described process.

In other words, kitchen furniture is not a prerequisite to select, but basically a certain type of product can be set as a reference value according to the shape of each room, and even when a product is purchased during the search process of each product, not after the completion of virtual reality. Of course it can be done.

As described above, the following effects can be obtained by the product sales service system and the operating method of the system according to the present invention.

First, it is possible to virtually check whether the products of different categories (particularly, kitchen furniture and kitchen installation products) match each other.

This has the effect of solving the problem that it was not possible to determine whether the product is matched with each other because the connection between the manufacturers (or sellers) of each product is not made due to the characteristics of the product.

Second, there is an effect that can improve the satisfaction of the consumer by providing the product information by implementing the operating state for each product requested by the consumer among various products.

Third, even if you do not visit the store that sells each product to purchase the necessary products, you can not only check the detailed shape of the products but also check the state of the products applied to the kitchen furniture by checking the three-dimensional virtual reality. The reliability of the product selection is improved.

Fourth, even if the buyer is a target for the purchase of a large number of products, such as an enterprise (especially a builder), it can be confirmed by simulating the state in which the product to be purchased is applied to the kitchen, thereby reducing the effort for separate configuration and The effect is that the selection is made conveniently.

Fifth, since advertisements for kitchen furniture and home appliances, which are different fields, can be made through one website, it is possible to reduce the cost of building each website.

Claims (21)

delete delete delete delete delete delete a) displaying kitchen information including a size, a shape, a color of the kitchen, and receiving selected kitchen information selected by a consumer; b) displaying a kitchen modified according to the selected kitchen information; c) displaying a plurality of electronic products installed in the kitchen and receiving electronic product selection information for selecting at least one of the electronic products; d) receiving location information of the selected electronic product to be installed in the kitchen; e) displaying the selected electronic product at a corresponding position of the kitchen according to the input position information; f) receiving an input of changing the displayed kitchen information or installing additional electronic products; And g) If the change of the kitchen information is input in step f), repeat steps a) and b), and if additional installation of the electronic product is input in step f), c), d) and and e) repeating the steps. delete delete delete delete delete delete delete delete delete delete delete The method of claim 7, wherein And when the consumer wants to purchase at least one item of the electronic product or the kitchen furniture, the consumer is connected to a website for the sale of each item. The method of claim 7, wherein When the consumer wants to purchase a plurality of items by referring to the product sales system, the customer connects to a consultation web page for performing professional consultation, and when the consumer wants to purchase a single item or a few products, Method of operating a product sales system, characterized in that connected to the payment web page to perform the payment according to. The method of claim 7, wherein During the process for selling the product, if the consumer wants to recommend any one of the products, product sales system operating method, characterized in that to provide a case of installation of various items previously stored in the database.

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