KR100755034B1 - Method And System for electronic commerce by avatar information - Google Patents

Abstract

The present invention relates to an electronic commerce system and method using avatar information in a cyber shopping mall. The present invention designates a category constituting a cyber shopping mall, and loads the background of the category to a builder, a cyber shopping mall, or a category for building a cyber shopping mall. When the user accesses the web page, he / she sends his / her mobile information, receives the other client's movement information, moves the other client's avatar on the cyber shopping mall according to the received movement information, and checks the accessor status of his / her category. The client to display, the main server to receive the movement information transmitted from the client and transmit it to other clients, the directory to receive the movement information transmitted from the client to manage the client information and category accessor status connected to the cyber shopping mall Server connected to the server and directory server, and includes an administrator tool that monitors the client's movement information and category visitor status and monitors the accessor status of the category and avatar's movement and sends a message to the identified client through the main server. do.

Avatar, geolocation, category

Description

Method and system for electronic commerce using avatar information in cyber shopping mall

1 is a block diagram of an electronic commerce system using an avatar in a cyber shopping mall according to the present invention;

2a to 2c are views for explaining a process of accessing the system according to the present invention;

3a and 3b is a view for explaining the process of monitoring the distribution and mobility of the connector according to the present invention,

4A and 4B are views for explaining a friend searching process according to the present invention;

5a and 5b are views for explaining the 1: 1 chat process according to the present invention;

6a and 6b is a view for explaining the room chat process according to the present invention,

7A and 7B are views for explaining an environment setting process according to the present invention.

8A and 8B are views for explaining a process of delivering notice information according to the present invention;

9A and 9B are diagrams for describing a process for registering an item of interest according to the present invention.

10A and 10B are views for explaining a shopping process with a friend according to the present invention;

11 is a diagram showing an example in which the system according to the present invention is applied to a website;

12A-12C show an example of a location where a system according to the present invention is applied to a website; and

13 is a diagram illustrating an example of a visitor statistics inquiry for each category according to the present invention.

The present invention relates to an electronic commerce method and system using avatar information in a cyber shopping mall, and more particularly, to a cyber shopping mall using location information of an avatar displaying a website that a user surfs in a cyber shopping mall represented graphically. E-commerce method and system using the avatar information.

Offline commerce has a limited time and locality in which consumers go directly to shopping malls and purchase goods. This problem has been largely overcome by enabling electronic commerce in cyberspace using the Internet.

However, in the conventional cyberspace, e-commerce provides a variety of information through vast information, various services, and contents, but there is a problem in that it cannot sufficiently cope with complex and diverse human psychology by simply satisfying the necessary information needs alone. In addition, there was a problem that you can not feel the presence of others through real-time interaction while doing the same commercial activities with the same purpose and interest. In addition, the conventional e-commerce in the cyber space has a problem that it is not possible to determine which goods are purchased by other people, it is not possible to exchange information between consumers doing electronic commerce.

In addition, the cyberspace operator who sells the goods in the cyber space cannot identify consumers who are willing to buy the goods, and provides advertisement messages and sales information messages indiscriminately, and cannot exchange information as in offline commerce. There was this.

The present invention has been made in an effort to provide an electronic commerce method and system using avatar information in a cyber shopping mall that can exchange information between users in real time through interaction while doing electronic commerce in a cyber shopping mall.

Another technical problem to be achieved by the present invention is an electronic commerce method and system using the avatar information in the cyber shopping mall that can provide the necessary information by the cyber space operator who sells the goods in the cyber space in real time to grasp the product purchase status data in real time. To provide.

In order to achieve the above technical problem, the electronic commerce system using the avatar information in the cyber shopping mall according to the present invention designates a category constituting the cyber shopping mall, and loads the background of the category to build a cyber shopping mall, cyber shopping mall or category When the user accesses the web page, the user transmits his / her mobile information, receives the other client's movement information, moves the other client's avatar on the cyber shopping mall according to the received movement information, and the accessor status of the category that he / she accesses. A client that displays a client, a main server that receives the movement information transmitted from the client and transmits it to another client, and receives the movement information transmitted from the client. Connected to a directory server and a directory server, the Admin tool is a database that stores the client's movement information and category visitor status, and monitors the accessor status and avatar movement of the category. Include.

1 is a block diagram of an electronic commerce system using an avatar in a cyber shopping mall according to the present invention. Referring to FIG. 1, an electronic commerce system using an avatar in a cyber shopping mall according to the present invention includes a main server 110, a directory server 120, a version server 130, an admin tool 140, a builder 150, and a client. 160.

The main server 110 includes a front end 130 and a back end 114. The main server 110 is a component in charge of the network infrastructure of the system according to the present invention (hereinafter referred to as 'cyber people') and receives a message (moving information, chat message, etc.) from the client 160 and retransmits it to another client. Perform the function. The client 160 connects with the front-end unit 112 at the first execution, receives the back-end unit 114 to be actually connected, and connects with the allocated back-end unit 114 again. When the client 160 moves the web page, the client 160 transmits the movement information to the main server 110. The main server 110 retransmits this information back to all other clients. Here, the movement information has a source URL and a destination URL code value by encoding a uniform resource locator (URL). The chat message is also transmitted to all clients through the main server 110. When the administration tool 140 requests the transmission of a real time message such as an announcement or advertisement, the main server 110 transmits a real time message to all clients connected in the same manner.

The function of the front end unit 112 is as follows. First, it is responsible for network initial connection from client 160. Second, it is responsible for load balancing of the back end portion 114 maintaining a substantial connection with the client 160. Third, the front end unit 112 receives all messages to be delivered to the client 160 for the first time and resends them to the Back_end process. Examples of all messages include all announcements from the admin tool, mobile messages of the client 160, chat messages, and the like. Fourth, the back-end unit 114 is responsible for generation, destruction, and expansion depending on whether the client 160 is extended.

The back end unit 114 maintains an actual connection with the client 160, and is responsible for transmitting a message received from the front end unit 112 to the client 160.

The directory server 120 has all user information (nickname, avatar type, IP address value, current location, etc.) connected to the Cyber People, and category information (number of users by avatar type, etc. of clients connected to each category). The connection movement of the user may be represented not only by the avatar but also by other expression means such as a dot or a color. The directory server 120 always maintains the latest category number and information in real time in the following principle. An example of a category is shown in FIG. 2C. The client 160 transmits the movement information (From URL code value, To URL code value, avatar type) to the main server 110 and the directory server 120 when the web page moves. The directory server 120 receiving the movement information updates the number of accessors for each category and provides the client with accessor information (numbers according to avatar types, etc.) of the destination category. In the method of updating the number of accessors, the number 1 of the corresponding avatar type of the source category is subtracted and the number 1 of the corresponding avatar type of the destination category is increased. In addition, the directory server 120 performs a function of periodically searching for the client 160 continuously connected in an abnormally terminated state and updating user information of the directory server 160. In addition, in order to automatically update the background image of each category of the client 160, it performs a function of managing the version value for each category. When the background image of any category is updated, the corresponding version value is increased to provide a function to automatically download a new background image when the client 160 moves to the category.

The directory server 120 manages user information and category information in a database (in a memory user DB), so that updates can be made in real time and can be performed very quickly.

The database 125 mainly manages movement information for each category. When the client 160 moves the web page, all the movement information is recorded in the database 125, and the movement information is used for various analysis and statistical data. The information recorded in the database 125 is a movement time, nickname, avatar type, starter URL, and destination URL.

The version server 130 performs versioning of the cyber people. When the client 160 receives the representative version value of the cyber people from the directory server 120 at the time of initial connection, and the corresponding version value is higher than the existing representative version value that the client has, the client 160 accesses the version server 130 to provide a new version. Download the version file. In addition, if the version value of the destination category received from the directory server 120 when moving the category is higher than the existing version value owned by the access to the version server 130 to download a new version file (background image, etc.) of the category.

The admin tool 140 maintains a function of a client of a general user, and provides a marketing function according to location information or movement of clients of a website to which Cyber People is applied. Using the admin tool 140 may perform marketing based on real-time marketing, analysis, and statistics. There are various kinds of real-time marketing such as sending notices, issuing product coupons, and issuing advertisements. Announcements, product coupons can be marketed by distinguishing a specific individual, a specific category or the entire site visitors. Rather than sending information to an unspecified number of clients, the client needs to know and / or is interested in the information and send the information. Marketing based on analysis and statistics can extract data such as the top 10 most visited categories and the longest stayed category over a period of time, like a typical CRM. In addition, since the statistical information of the data (history) continues to accumulate by version, it can be a good material for future marketing or other service planning.

Builder 150 is a tool for planning and building a cyber shopping mall for applying cyberpeople to a website. It is a tool for mapping avatar images, avatar actions, category wallpapers, and category URLs to be applied to websites. To apply CyberPeople to your website, you first need to determine the scope of your website's categories. You may also apply all or some of the major categories. In Cyber People, categories are divided into lobbies, subcategories and subcategories. The lowest category is a category that does not have a subcategory. When the categories are determined by considering strategically, the background image of the category and the lobby on the background image, location information of the subcategory, and URL information of the category are registered. When the cyber people environment file is automatically generated using the registered information, the client 160 displays the user interface of each category using the environment file thus created. The background image of the category is generated using a graphic tool such as Photoshop and loaded (150) in the builder.

The client 160 includes a main module 162 and a URL collecting module 164. The client 160 is a subject of surfing the website, and includes all information communication terminals capable of transmitting and receiving data through a network including a computer, a notebook, a cellular phone, a PCS, a PDA, and the like. The client 160 performs a whole user view, a room user view, a friend search, a preference, a room chat, a help function, an announcement, and a message view using a menu window. You can check the total number of users in the category registered by performing a full user view. You can view the nicknames of other clients that access the category in which the client is located by performing the same room user view. You can find friend's avatar type, current location, etc. by performing friend search, and you can do a friend chat and 1: 1 chat by using this. Friend wishing refers to separately displaying the avatar of the searched client and expressing it separately from other avatars on the screen. For example, a nickname label can be placed over a character's head or other marks to see a friend's current location or website movement. It is a function that registers and modifies the personal information of users by performing the environment setting. All clients are basically given the nickname "guest" when cyberpeople are executed. Users with the default nickname cannot use various services such as chat. To use this, the nickname is changed using the configuration menu, and at this time, a unique nickname can be set. The nickname of the client is valid only for the Cyber People connection. It is not valid when the Cyber People is terminated. This is a way to support login users and non-login. In addition, you can set the type of avatar and whether or not to disclose personal information by using the configuration menu. Room chat is a room chat function that allows you to chat with all the users in the same category. You can check the notices sent by the administrator by executing the announcements and messages.

The main module 162 has a user interface of a cyber people client. Using the user interface, it performs various functions such as access status distribution for each category, real-time movement of avatars, real time chat, friend search, notice confirmation, and so on. The distribution of visitors by each category and the movement of categories on the website are shown in real time using avatars to provide a realistic feeling like an offline store. When managing the status of access by category by age group (for example, users in their teens, 20s, and 30s, or snakes, dragons, rabbits, etc.), users of each category can focus on concentration, user age, and access frequency. User statistics by age can be inquired. Since this information is confirmed in real time, the operator can advertise the announcements and marketing and can effectively designate the target group.

The URL collection module 164 is responsible for collecting the URL information of the link when the user presses a link of the website. If the collected URL information matches the URL information specified by the builder, the corresponding URL information is converted into a URL code value used by the cyber people and transmitted to the main server 110 and the directory server 120.

2A to 2C are diagrams for explaining a process of connecting to a system according to the present invention. When the first connection to the cyber people web server 170 is applied, the cyber people ActiveX control registered on the homepage is downloaded (S210). Once installed on the client through the download authentication (S220). When the client 160 executes, it connects to the Front_end unit 112 of the main server 110 to be allocated the Back_end unit 114 to be actually connected and completes the network connection by accessing the Back_end unit 114 again (S230). Then, the execution of the client is registered in the directory server 120 (S240). The directory server 120 provides a list of accessors (nickname, number of avatar types, etc.) located in the main lobby of the website (S250). Referring to FIG. 2C, avatars representing clients connected to each category (lobby, electric, household goods, etc.) are shown in the cyber shopping mall. In FIG. 2C, illustration of the list of accessors is omitted. Each category also includes subcategories. For example, in the case of electrical and electronic equipment, subcategories such as computers and home appliances are included. The organization of categories or subcategories is at the discretion of the operator.

3A and 3B are diagrams for explaining a process of monitoring a connector distribution and a movement state according to the present invention. When the web page is moved and the web page is moved (S310), the URL collection module 164 of the client 160 collects the URL information of the pressed web link to the main module 162 of the client 160. Provided (S320). The client main module 162 checks whether the collected URL information is a URL pre-registered by the cyberpeople builder (S330). If registered, the URL code is converted, and the source URL code, the destination URL code value, and the avatar type are transmitted to the main server (S340). The front_end unit 112 of the main server 110 receiving the movement information retransmits to all Back_end units 114, and the Back_end unit 114 retransmits to other connected clients (S350). The main module 162 of the client, which receives the movement information of the other client, moves the avatar of the source category to the destination category in its graphic area (S360). The directory server 120 receiving the movement information provides the client 160 with the accessor list of the destination category (S370). The client 160 which has transmitted the movement information receives the accessor list of the category of the destination to which it has moved and updates the accessor information (S380).

4A and 4B are diagrams for describing a friend searching process according to the present invention. The client can use the nickname of another user (client) that he knows to know where the user is within the website. When the friend nickname is input using the friend search menu of the client (S410), the main module 162 of the client transmits the input nickname to the directory server 120 (S420). The directory server 120 searches for user information of the DB 125 using the received nickname, and if there is a matched nickname, provides the requesting client with the current location and avatar type information of the corresponding nickname user (S430, S440). . When the client 160 receives the corresponding information from the directory server 120, the client 160 outputs the current user's current location information and the avatar to the client user interface portion (S450).

5A and 5B are diagrams for explaining a 1: 1 chat process according to the present invention. When the client 160 presses the 1: 1 chat button of the friend search function using the menu window or double-clicks the corresponding nickname of the user list in the same room, the 1: 1 chat screen is popped up (S510). At this time, the user whose nickname is the guest who is the default nickname cannot chat, so the nickname should be changed (S520 and S525). If a nickname is requested after the chat is selected, the chat request message is transmitted to all clients through the main server 110 (S530 and S540). In this case, the requested nickname is attached to the header of the chat request message. Clients receiving the chat request message check whether the nickname attached to the message is the same as their nickname and discard the message if they are not the same (S550, S555). In the case of his nickname, the screen that accepts the chat request is automatically popped up on the screen of the client. At this time, if the chat request is rejected, if the rejection message is retransmitted to the client requesting the chat, the requesting user closes the chat screen (S560 and S565). If the user accepts the chat, the chat is started by both users entering a chat message (S570). At this time, when all chat messages are resent to all clients through the main server, only users such as nicknames attached to the chat messages can receive the chat messages. If you want to end the chat, click the end chat button, the chat is automatically terminated and the chat end message is sent to the counterpart client.

6A and 6B are diagrams for describing a room chat process according to the present invention. The client 160 outputs a screen for inputting a chat message by clicking the "Chat Room Chat" button in the menu window (S610). At this time, the user whose nickname is the default nickname "Guest" cannot chat (S620, S625). When the chat message is input, the chat message is transmitted to all clients through the Front_end and Back_end parts of the main server 110 (S630). At this time, the category code is attached to the header of the chat request message. Clients receiving the chat message check whether the category code attached to the message is the same as the category code value where they are currently located, and if not, discard the message (S640, S645). If the same as the category code value of their own chat message is output to the room chat message area of the client (S650). A user who wants to participate in the same room chat, clicks the same room chat button and enters a chat message to join the same room chat. Messages transmitted in the same room chat are displayed in the cyber shopping mall, so that users in the same category can check the contents of the conversation without having to open the same room chat window. You will be able to decide if you want to see the message.

7A and 7B are views for explaining an environment setting process according to the present invention. The client 160 may update the user information by clicking the environment setting button in the menu window (S710). For example, nicknames and avatar types can be updated. If the nickname is changed, a new nickname is input and a request is made to the directory server to confirm whether the nickname is unique (S720). The directory server 120 searches for its own memory user DB and notifies that there is a duplicate ID when there is the same nickname (S730, S735). The changed personal information (nickname, avatar type, etc.) is managed by the directory server 120 in the DB (S740). When nicknames and avatar types are updated, all clients are automatically and immediately transmitted through the main server 110 (S750). Clients receiving the personal information change message automatically update the appearance of the avatar in the graphic area with a new avatar (S760).

8A and 8B are diagrams for explaining a process of delivering notice information according to the present invention. The administration tool 140 monitors the distribution and movement of clients (accessors) using the user interface (S810). With reference to the monitored information, if necessary, an optional message may be optionally transmitted to the clients (S820). Such messages can be sent to individuals, specific categories connected or all users. Using the administration tool 140, select a target (personal, category, all) to which the notification is to be sent, select a method of displaying the announcement (auto popup, alarm display), and input a title and content of the announcement (S830). . When the input is completed, click the send button, the announcement message is sent to the Front_end of the main server 110, this message is sent to all the clients through the Back_end (S840). At this time, if the subject of the notice is sent to the individual, the nickname of the individual, the category code in the case of category, and in the case of the whole, a code value (0000) meaning the whole is attached and transmitted. The client selectively receives the message according to the type of the message, the received announcement is displayed in the selected method (S850). For example, it pops up automatically or an alarm display is output. The received announcement message can be saved and deleted as a file (S860).

In addition, the administration tool 140 may monitor the distribution and movement of the accessors using the cyberpeople user interface and transmit a shiny sale notification message as necessary. Repeated parts will be omitted. Using the administration tool 140, the title of the shiny sale, the contents, a picture file of the product, and a URL of the temporary category for the shiny sale are input. When the input is complete, a shiny web page is automatically generated. The shiny sale notification message is transmitted to all clients via the main server 110. The shiny sale notification message is attached with the URL of the temporary category for performing the shiny sale. When the client clicks the link, the web page pops up, and the user interface of the client moves to the temporary category. Users will shop by referring to the pop-up shiny web page.

9A and 9B illustrate an interest item registration process according to the present invention. When the user registers a keyword of information (a product, an article, a discount coupon, a sale information, a seminar information, etc.) that he / she wants in advance to the administrator tool 140, the user may automatically receive desired information later. In the case of a shopping mall, since a discount coupon or special event information may be provided for a product of interest to a user, the probability of connection to a purchase may be increased. Clicking the Register interest item button in the menu window of the client 160 pops up a window for entering a keyword (S910). When the keyword is input and the transmission button is clicked, the nickname and the interest item keyword are transmitted to the administration tool 140 (S920 and S930). The nickname and the interest item keyword are input to the DB 125 managed by the administration tool 140 (S940). The administration tool 140 may view a list of registered items of interest and determine whether the client 160 registering the items of interest is currently connected (S950). When the client 160 registering the item of interest is connected, consultation and information can be provided through 1: 1 chat (S960).

10A and 10B are diagrams for explaining a shopping process with a friend according to the present invention. In many offline shopping malls, shopping is often done together, but in cyber shopping malls, it is difficult to shop and talk while watching a web page together. You can tell the URL address by messenger or phone, and you have to explain what menu you want to click. However, according to the present invention, if you select a shopping together menu and register to shop with the nickname of the other party, the client who requests to shop together is moved to a moving web page to share a shopping while sharing the same screen. It becomes possible. Therefore, according to the present invention, it is possible to shop with a friend as in offline shopping. After the friend is searched using the friend search function of the client 160, the friend is wished to be steamed (S1100 and S1200). Wanting a friend means selecting the searched friend and distinguishing it. If you click the Shop Together button after steaming a friend, a shopping request message is sent to the searched friend together and pops up (S1300). When the shopping is accepted together, the client switches the slave mode of shopping together, and the client requesting the message switches to the master mode (S1400 and S1500). After that, when the client of the master mode moves the web page, the corresponding URL information is transmitted to the client of the slave mode via the main server, and the client, which receives the URL information, receives the received URL information by using the URL transmission function of the browser. It transmits to (S1600, S1700). The browser of the client in the slave mode may automatically maintain the same web page as the browser of the client in the master mode at all times (S1800). When either of the clients in the master or slave mode clicks the Shop Together button, the Shop Together state is terminated.

When using the system and method according to the present invention, it is possible to increase the purchase from the customer because real-time consultation, caller behavior, real-time negotiation is possible from the operator side. In addition, ASP can be distributed to SOHO-type shopping mall operators or individuals.

Table 1 shows a difference from the conventional invention when the system and method according to the present invention are applied to a cyber shopping mall.

TABLE 1

division Conventional Cyber Shopping Mall  Cyber shopping mall according to the present invention user  Shopping mall users can't see each other Simple listing of items Sharing information between users Personal shopping  Possible to check between all shopping mall users Real shopping mall Share real-time information between users Shopping Mall companies  Passive sales  Active sales with user information Enables you to communicate with specific or group customers Real-time monitoring of customer interests Commodity supplier  No sales increase plan  Active Selling (Online Dealer) Check customer's interests by product in real time

When the system and method according to the present invention are applied to an auction site, the user does not specify the auction date on the bulletin board, but rather a static method of posting the product, and generates an event category to notify other users of the auction to be identified in real time. You will be able to auction and sell things yourself during the time. A user-created event category is a function that is activated only for a specific time and can limit the number of generations. If you change the category configuration, each time the version is changed, the user must also receive frequently changed image files or environment information from the version server. Therefore, in order to proceed with an event or an event in the short term, the event category generation information may be transmitted by generating a event using a shiny event progress wizard and selecting a target to proceed with the event. Through this function, the community between users can be further activated, and the auction can be carried out at the real-world auction and satisfactory price. The number of event category creations allows users to create new revenue models by charging users.

The system and method according to the present invention can display a user currently visiting a mini homepage, a blog, a cafe, etc. in real time as an avatar. 11 is a diagram illustrating an example in which the system according to the present invention is applied to a web site. Avatars and background pictures may vary depending on the site characteristics applied. When the users who visited the web site are displayed as avatars, it is possible to easily grasp the distribution, status and accessor information. That is, the items or categories in the web site are classified and displayed on a separate background as a predetermined background. Referring to FIG. 11, a client (user) surfing the categories of a photo book, a bulletin board, a guestbook, and a diary is displayed as an avatar. Download the system according to the present invention from the portal site can be applied to mini homepages, blogs and cafes. When the user moves the avatar on the background screen whenever the user moves the web page on the web site, the user's connection distribution or status can be known. In addition, by using the services provided by the system according to the present invention, for example, friend search, chat (1: 1, the same room chat), environment settings, announcements, etc. to provide a convenient function to both the operator and visitors do. The mini homepage operator may separately configure the background category illustrated in FIG. 11 and decorate the background screen and the avatar. Current homepages, blogs, cafes, etc. currently do not know the users connected to these community services, it is not equipped with the ability to communicate or exchange information with the currently connected users. In contrast, when the system according to the present invention is applied, the currently connected users can be visually checked in real time, and chat or information exchange is possible between the operator and the visitor or the visitors. These features can contribute to community growth and increase revenue. Moreover, in relation to messenger, most messengers currently provide only a list of friends, but when the system according to the present invention is applied, the messenger main screen visually checks the user and the users currently online online in real time, and various communications are provided. Is provided. In this way, the system and method according to the present invention can be applied to the operation of the community as well as electronic commerce.

In addition, the user can be forced to log off, send an inappropriate group chat message, or perform a forced exit function using a nickname for a user who is reported as a bad user. You can add the ability to clean up.

12A-12C illustrate an example of a location where a system according to the present invention is applied to a web site. 12A-12B, there is shown an example in which the system according to the present invention is displayed horizontally and vertically on a website. The application position can be variously applied. FIG. 12C illustrates that a separate stand-alone application is executed without first launching a web browser such as a messenger generally used. When the system according to the present invention is applied, it does not cost much to maintain or update the existing shopping mall or community because it does not typically affect the existing web server data structure and the existing web server data.

13 is a diagram illustrating an example of a visitor statistics inquiry for each category according to the present invention. Visitor statistics by category are managed by version. A version is a version of a cab file that a user downloads on a web site, and a version change occurs when an operator changes a wallpaper, a category system, or a character image. The version is the year + month + day + hexadecimal digit, which is given internally by the builder when the operator saves a new configuration file. Visitor statistics search by category shows the statistics of how many users visited each category by time zone, and is used in the same meaning as the page viewer of a web site.

As described above, according to the electronic commerce system and method using the avatar information in the cyber shopping mall according to the present invention, it is possible to exchange information between users in real time through interaction while doing electronic commerce in the cyber shopping mall.

In addition, according to the present invention, the cyber space operator who sells the goods in the cyber space can grasp the product purchase status data in real time and provide necessary information. In the conventional cyber shopping mall, even if the community is developed and activated, the time spent on the website itself is not easy to feel the presence of the other party, and only the user is connected to the cyber shopping mall site alone. However, according to the present invention, it is possible to reproduce a state such as shopping an off-line department store.

Although the present invention has been described in detail with reference to exemplary embodiments above, those skilled in the art will understand that various modifications can be made without departing from the scope of the present invention with respect to the above-described embodiments. will be. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims below and equivalents thereof.

Claims (20)

delete delete delete A builder for designating a category constituting a cyber shopping mall and loading the background of the category to build the cyber shopping mall; When the user accesses the cyber shopping mall or the category and moves the web page, the user transmits his / her movement information, receives movement information of another client, and moves the avatar of the other client on the cyber shopping mall according to the received movement information. A client displaying the accessor status of the category to which the client is connected; A main server which receives the movement information transmitted from the client and transmits the movement information to another client; A directory server configured to receive movement information transmitted from the client and manage client information connected to the cyber shopping mall and accessor status of the category; A database connected to the directory server and storing the client's movement information and the accessor status of the category; And And an admin tool that monitors the accessor status of the category and the movement state of the avatar and transmits a message to the identified client through the main server. The client identifies at least one other client by using the accessor status of the category and the moving state of the avatar, and performs at least one of searching, providing information, or chatting. And a version server for updating the version file when the client first accesses the cyber shopping mall or moves a category. When the client accesses the cyber shopping mall or moves a category, the client updates through the version server when the representative version value received from the directory server or the version value of the destination category is higher than the version value held. The main server, A front end unit responsible for initial connection and connection maintenance of the client and receiving information transmitted to the main server; And And at least two back end parts for receiving the information received from the front end part and transmitting the received information to the client, wherein the front end part has avatar information in a cyber shopping mall maintaining load balancing of the back end part. In the electronic commerce system using The client, A URL collection module for collecting URL information of the web page link when moving a web page; And And a main module for converting the URL code into mobile information including a source URL code, a destination URL code, and an avatar type when the collected URL information is a URL generated by the builder. An electronic commerce system using avatar information in a cyber shopping mall, characterized in that for searching, chatting and providing information. The method of claim 4, wherein The at least two categories include the sub-category, and when the client selects the category, the web page moves to the cyber shopping mall consisting of the sub-categories. E-commerce system. delete delete delete delete At least two clients connect, Displaying the expression means corresponding to the client on the cyber shopping mall when the client accesses the formed internet site which is the cyber shopping mall; If the client selects the category, displaying to the other client that the presentation means moves to the selected category; And At least one of searching, providing information, or chatting is performed using the location information of the expression means. The expression means is an avatar, a nickname of a client connected to a category in which the avatar is located is displayed, and the category is graphically displayed. The category includes at least one sub category, and when the client accesses the category, the category moves to a cyber shopping mall formed of the sub category. The process of forming the cyber shopping mall Specifying the number and name of the categories; Selecting a background of each of the designated categories; And In the process of generating a category having the specified background and name as a graphic: An electronic commerce method using an avatar in a cyber shopping mall comprising: When the client moves a category, the expression means corresponding to the moved client moves from a source category to a destination category, and the moving step of the expression means Accessing a destination category to which the client wants to move; Interpreting the URL code when the URL of the destination category is registered and transmitting movement information including a source URL code value, a destination URL code value, and a type of expression means of the expression means to other clients; Receiving the movement information by the client, analyzing the movement information and displaying and displaying presentation means corresponding to the client that has transmitted the movement information from a source category to a destination category; Providing a list of clients accessing the destination category to the client transmitting the movement information; And And transmitting, by the client, the mobile information, the expression means corresponding to the client of the list to the destination category. The method of claim 10, The chat is performed Designating a nickname of a client to which the client wants to chat using a menu window; Transmitting a chat request message and the nickname to a client accessing the Internet site; And And a chat is performed by accepting a chat of a client having the same nickname as the transmitted nickname. The electronic commerce method using avatar information in a cyber shopping mall, comprising: a. The method of claim 10, The nickname of the client connected to the category in which the expression means is displayed is displayed, and the specifying of the nickname is performed by selecting and specifying the displayed nickname. The method of claim 10, The chat is performed The client inputting a chat message using a menu window; Transmitting a chat request message and a code of a category in which the expression means is displayed to a client accessing the Internet site; And And a chat in the same room by accepting a chat of a client having a code of the same category as that of the transmitted category code. 2. The method of claim 10, The step of providing the information is Inputting, by the client, changing a nickname and avatar using a menu window; If the nickname is the same as the input nickname, storing the changed nickname and avatar; And And displaying the changed nickname and avatar on a client accessing the Internet site. The method of claim 10, The step of providing the information is Identifying and selecting a client accessing a predetermined category by using the location where the expression means is displayed by the cyber shopping goods operator; Designating contents and a display method of information to be provided by the cyber shopping goods operator; And And transmitting the information to the selected client in the designated display method. The method of claim 10, The step of providing the information is When the client inputs information of interest, storing the input information; Transmitting the stored information to the cyber shopping mall operator; And And performing a chat with the cyber shopping mall operator when the client who inputs the information is connected to the electronic shopping mall using avatar information in the cyber shopping mall. The method of claim 10, The step of providing the information is Inputting a nickname of a client to be searched by the client; Searching for a client having the same nickname using the nickname; And And displaying the avatar type information corresponding to the searched client and the location information currently connected to the client which inputs the nickname. 2. The method of claim 17, Transmitting, by the client who has entered the nickname, a message to shop with the client having the nickname; The client receiving the message is switched to the slave mode by the acceptance of the client receiving the message, and the client inputting the nickname is set to the master mode; And When the client set to the master mode moves to an internet site, the client in the slave mode moves to the internet site in the same manner by using a URL transmission function of a browser. E-commerce method using information. delete delete

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