KR100713721B1 - System of Internet Auction about Agricultural Products at the producing district and Transporting - Google Patents

Abstract

The present invention enables a large number of buyers to participate in auction using the Internet in a production site in order to provide a variety of sales opportunities to producers of primary products (agricultural products, aquatic products, forest products, livestock products, etc.) while reducing excessive logistics costs The present invention relates to a distribution system for realizing a business method (BM) that allows customers to repeatedly trade during transportation.

In other words, it is the final result that the primary product is produced and delivered to the consumer (buyer, 51, etc.), and the first auction at the production site collection place (111, etc.) (S50), a resale (auction) of a winning bidder (S60), a transportation and a resale at a destination (S70), and the like.

Agricultural products, distribution, auctions, internet, intermediary, history information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet system for auctioning and transporting agricultural products,

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a view showing a distribution structure according to a conventional wholesale market for wholesalers (hereinafter referred to as wholesale market). Fig.

Fig. 2 is a schematic diagram showing a distribution ratio to a conventional distribution channel for an apple product; Fig.

FIG. 3 is a chart comparing distribution cost ratios of apple products by distribution channels. FIG.

4 is a diagram of an Internet auction system associated with auction and transportation from a primary commodity production site in accordance with the present invention.

5 is a flowchart showing a process in the central server in Fig. 4; Fig.

DESCRIPTION OF THE REFERENCE SYMBOLS

50, 51, 52, 53: Retailer 100: Central server for auction

110: Consumer (Consumer and Consumer) 111,112,113: Production site

A, A, Bottle: Auction participant a1, a2, b1, c1: Primary goods

[0001] The present invention relates to a distribution system of agricultural products (primary products) using the Internet network, and more particularly, to a distribution system of primary products (agricultural products) To a distribution system of a primary commodity that realizes a business method (BM) capable of auctioning the Internet in connection with the Internet auction and transportation of the whole country.

Primary products such as agricultural and marine products are characterized by rapid changes in quality depending on the distribution period and storage conditions. Unlike general commodities and processed goods, agricultural and marine products have a characteristic that the grade of goods can change during delivery to consumers after harvesting, and the intermediate trade price and final retail price fluctuate depending on the grade. Thus, the distribution process of the primary product, its retail price, and its production inducement issue are closely related.

Fig. 1 schematically illustrates the process of distributing agricultural products through a general wholesale market (for example, music market) built from the 1970s. As shown in the figure, the agricultural products (a1, etc.) produced in the production area are transported to a wholesale market (110) etc. by trucks. The production area is far from the city and widely distributed, so it is collected for the auction to the 'wholesale market in the city'.

Then, wholesale corporations in the wholesale market (for example, six wholesalers and wholesalers in Garak-dong wholesale market) are accepted by the wholesalers, wholesalers in the wholesale market are entitled to participate in the auction Au, au, etc.) to perform an auction, the 'listing' is done. The middle earner who receives the auction sale (meridian) is resold to retail outlets (50) outside the market. The primary commodity is not the same price in the wholesale market (and ultimately in the retail market) even for the same commodity, and because of the fact that each commodity can have its own price, '.

FIG. 2 is a diagram showing the percentage (%) in which agricultural products (apples) are distributed to each distribution channel as survey data on distribution of agricultural and marine products. Of the producers' products (100%), the wholesaler is about 73%, the warehouse stores about 44%, and the retailers deliver 62%, wholesalers to retailers Of the total. This is about "apples," which is relatively easy to circulate, and other agricultural products are more complex.

FIG. 3 is a chart showing differences in the consumer price difference and the 'distribution cost' ratio according to the distribution process route of 'apple'. The chart shows the ratio of 'cost' and 'step-by-step' cost when traveling from a lord or Chungju (province) to Seoul, when going through a producer group, a mountain distributor, a wholesaler, Ratio).

The problems of the conventional distribution process of agricultural products are summarized as follows.

First, the distribution system through the wholesale market auction should ship more than 'a certain amount' in terms of logistics costs or trading practices. Therefore, considering the reality of a small production farmhouse, individual shipment is difficult, and it goes through a mountain dike, a mountain area combination, a mountain distributor (refer to each ratio in FIG. 2).

In this case, as shown in FIG. 3, there is a problem that the 'distribution cost' accounts for about 38% to 40% of the consumer price (this is also the case with relatively low-cost fruits).

In addition, due to excessive reliance on the wholesale market (about 70%), autonomous shipments are difficult to adjust, and problems such as 'flood shipment' often cause damage to producers.

And, there are also the following problems in the wholesale market.

First, when the agricultural products are brought into the wholesale market and sold to intermediate sellers by an auctioneer (wholesale corporation), they deal with large quantities in a short period of time, There is room for unfair trade, and producers are often not satisfied with 'meridian price', but it is difficult to get relief.

Apparently, even if a fair auction is made, there will often be inconsistencies in price between the producer and the buyer (mid-seller). In such a case, even if the merge price is low, the producer has a problem that it becomes the position of the weak, which can not virtually hold the meridian for the commodity entrusted to the auction, due to the problem of the logistics cost burden at the time of return or the customer of the lane.

In the case of Korea, the wholesale market occupied a large area in consideration of the mass transaction of kimchi, cabbage, etc. However, due to the recent declining demand for kimchi, 'wide' occupied area has become a problem causing social costs.

In response, there has been a fragmentary attempt to improve the sales and distribution structure of agricultural and marine products. For example, the 'method of direct sale of agricultural products' (Korean Patent Application No. 10-1999-0061450), 'a real-time auction system and method using moving images' (Korean Patent Application No. 10-2000-0025142) (Korean Patent Application No. 10-2000-0017388), 'Agricultural Product Distribution Management System Using the Internet' (Korean Patent Application No. 10-2001-0024156), or 'Wholesale of agricultural and marine products distribution, Internet sales' Management system '(Korean Patent Application No. 10-2003-0037727).

The first technique is to upload agricultural products produced by the farmers to the Internet site, and deliver the agricultural products that the consumer clicks on directly. In this case, the transaction volume is extremely small and the transportation cost is high, so the effect of improving the basic distribution is insignificant.

The second technique is to provide a video transmission module which has a membership DB, a shop information DB, and a product DB in a network including a terminal and a server, and transmits the sales status to a video on the web page of the vendor (including a local department store) . This too has only meaning as part of the whole transaction.

According to the third technique, a plurality of buyers and sellers are connected on-line, and a determination means for comparing the product information and the price stored in the sales information storage means and the purchase information storage means with each other and analyzing them to determine an optimal transaction condition ', But it is difficult to become the main player of actual transactions due to non-standardization and non-standardization of agricultural products.

The fourth technique is characterized by the fact that the prices of agricultural products that are changed from time to time are directly received locally and provided to consumers so that they can 'purchase jointly' individual items purchased by consumers. However, It is far from the transaction of the car product and there is absolutely no understanding about the part related to the logistics.

In the fifth technique, after the intermediary purchases the goods from the wholesale market corporation by auction, it uses the allocated data area of the Internet center provided by the wholesale market corporation and inputs the sales information according to the order of the retailer And includes a member DB, an inventory DB, a sales price determination DB, and a sales DB so that the intermediary can perform product sales management.

However, the above-described conventional techniques are short-lived and hopeful improvements, and have limitations in failing to correctly recognize and reflect characteristics of the sale and distribution structure of agricultural and marine products. In other words, it does not provide a system that integrates distribution (transportation) systems that are closely related to the sale (auction) system of the commodity, and thus can not improve the distribution structure unique to industrial products and other agricultural and marine products.

The features that can not be overlooked in agricultural and marine products distribution are that they generally go through 'auctions', and that there are a lot of transactions (ie, purchasing power is required), a large number of distributed production sites, It should reflect the problem.

By the way, the auction of a regular internet site is a competition in which the seller presents from low price, thinks that there is little difference in quality, the buyer wants to buy at low price (therefore, the purchase price slightly increases) to be.

However, unlike industrial products, the production (shipment) of agricultural products is usually produced in large quantities temporarily, and since it is difficult for the shipper to sell directly during the short distribution period in which the quality is maintained, will be. In other words, in addition to the 'direct deal' method in which producers directly sell individually, a system capable of transporting mass produced agricultural products and reducing transportation costs is needed.

On the other hand, small and medium-sized merchants in supermarkets (retailers) or traditional markets with weak purchasing power compared to large retailers (department stores and discount stores) should be able to participate in the distribution process with competitiveness, It will also contribute to the revitalization of the traditional market.

The following is a summary of the directions for resolving the problems of the agricultural distribution structure through the current wholesale market.

As a first requirement, in order to prevent excessive logistics costs from being shipped to the consumer even when 'auction' of primary products (agricultural products) is needed, it is necessary to make auction (transaction) The retailers who purchased them can reduce the logistics costs while allowing them to sell to consumers.

The second requirement is to allow the buyer (the purchaser) to compare and select not only a small quantity of goods at a production site of one place but also a lot of other goods (primary goods) (Internet) 'computer equipment so that auction can be made and multiple auctions can be made at the same time, so that buyers can check the quality of' products' The combination of 'scientific analysis information' (new development under development) on information and quality is combined so that the bid (transaction) rate is increased to 'satisfied price' without confirming the actual product as a whole.

The third requirement is to allow primary goods to be transported from the production area to the consumer (urban area) or to the whole country (in relation to the sale). In addition, in order to enable small and medium-sized merchants with weak purchasing power to actively participate in the distribution process, It is desirable to be able to combine with the transportation system capable of accommodating various quantities and requests as much as the purchasing ability of the auctioneer can be divided by the quantity of the product in the initial auction and the repeat (auction).

That is, the object of the present invention is to provide an Internet auction system related to auction and transportation from the primary commodity production site, which reflects the above-mentioned solution requirements, and identifies the problems of existing systems and suggests alternatives that can be improved in reality There is a purpose.

According to an aspect of the present invention, there is provided an Internet system for auction and transportation of a primary product (agricultural product)

Installing a central server (100) including a program for auctioning primary products, a database program, and computer equipment related to the running of the programs in an Internet network; A terminal device including inspection equipment for listing auction is provided in each of a plurality of primary product production area collection shops (111, 112, etc.) (or can be visited by employees of our company) After connecting to the Internet network;

The program of the central server 100 includes:

An auction preparation step (S30) for generating a file for each article to be inspected at a production site collection place, wherein the file includes an article number and history information, and a purchaser can browse the file for each article as a database program; If an auction application is submitted to the primary product in which the file for each article is generated, the auction process is performed in which the auction number is disclosed, the auction is performed while accepting the bid acceptance via the Internet, and the auction result is recorded as the history of the product- S41, and S42); If there is an input of a transportation request including an article shipment approval from the successful bidder, the corresponding transportation information is transmitted from the central server 100 to the corresponding collection site (S46). If the winning bid is not received or the input of the transportation request If not, the auction process is carried out again (S50) through the tender preparation process, so as to perform the post-auction process; And the transportation of goods from the collection hall to the purchaser is carried out by the specialized transportation company according to the information on the transportation route.

According to another aspect of the present invention, a terminal device is provided at a destination (consumer) and connected to the central server via the Internet; If there is an auction application (S70) for the goods transported from the production site to the consumer site, the auction preparation state including the disclosure of the history information and the transportation information is prepared, and the auction number is disclosed and the auction is received ), The post-shipment auction process can be further performed through the program; And to allow the auction to be repeated until the goods are delivered to the final purchaser.

Another aspect of the present invention is that the auction is terminated after a minimum period of time has elapsed after receiving the bid for the auction in the auction process; In the auction preparation process of the 'post-auction process', the quantity of the previous auction item is divided so that the auction number can be disclosed to each of the divided articles. To increase the possibility of participating in the auction and to increase the possibility of winning the auction.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 4 shows an overview of an Internet auction system associated with transport from a primary commodity production site, in accordance with the present invention.

Referring to FIG. 4, a primary server 100, a primary server 100, a first server 110, a second server 110, and a central server 100 are connected through a communication network such as the Internet. The place where the goods are transported from the collection point (indicated by the dotted line) is the place of purchase (mainly retailers: 51, 52, 53).

The central server 100 plays a pivotal role in the transportation-related Internet auction system of the present invention, and includes an 'auction program' for auctioning primary products, a database program, and computer equipment for driving the programs. The main ones here are the processes of the auction program and the 'item-specific files' stored in the database.

We may have a device for listing the auction (including inspection equipment) at the place of production, or a seller of our company (central server operating company) by bringing mobile inspection equipment directly. It is preferable that a display device and an information input device are provided so that various people can confirm the auction process at the collection place.

Figure 5 shows the process in the central server in the form of a flowchart. The process according to the present invention mainly comprises an auction preparation process, an auction process, a post-auction process, and a post-process process.

The product-specific files of the primary product (a1, a2, a3; b1, b2; c1, c2 in FIG. 4) are generated as follows. This process is part of the auction preparation process in the present invention. For the sake of convenience, the article a1 of one unit will be mainly described. The same is true for products (c2, etc.) of other production sites (113, etc.). Of course, sometimes the internet auction may not be auctioned at the production site (in case of 112) and may form its own distribution line.

The goods for auction (a1, etc.) are inspected for quality, such as freshness, by the inspection equipment, and the quantity (which can be a concept covering size, weight, component content, etc.) is measured. Then, all of the inspection items for the article are recorded in the file (S30). This complements the production history of previously prepared products. Here, it is preferable to concentrate the information generated at the production site collection site to the central server 100 through the information transmission line 11.

If you list the items included in the file for each product, you can list the items included in the file, such as the place of production, the producer (manufacturer), the production period, the receipt period (inspection period) Information.

One of the most important features of the system of the present invention is that information on the articles (a1, c2, etc.) is first generated in the 'production site' collection hall 111 and the like, and the auction is conducted at the production site collection site. Advantages of the auction preparation process at the production site are that the first product is 'listed' as fresher and the contents of the file per item are high (the confirmation of the buyer is separate) , And producers can be listed without any cost.

During the auction preparation process, before the auction is started, browsing the files for each item through a database program, which is more advanced than the conventional method for evaluating the target article by appearance, conventionally involves comparing target products. Furthermore, it is desirable that such a database browsing function is also available for 'during auction'. It is desirable that the auction preparation process is carried out from time to time. The purchaser who wishes to look at the merchandise to be sold is virtually unlimited, including small and medium merchants, according to the system provided by the present invention.

Fig. 4 shows a typical example of a network connecting to an Internet network in terms of a bottle and a place in a production place. Typically, the communication lines 11, 12, 13 and 14 necessary for the auction process are shown for one article a1, while the communication lines 21 and 31 for the other goods collection are also shown. The security of each communication line may differ, and in particular, the file information for each auction item and the information transmission line for settlement need to be distinguished from the ordinary information line.

Referring again to FIG. 5, if there is an auction application for an item for which auction preparation is completed, that is, for a primary product in which a file for each article is generated, the auction process is started by giving an auction number (S40). The auction application will usually be made according to the declaration of the producer (via the communication line -12-), internally (with the central server operator), or according to the application of the buyer.

The auction is started with the announcement of the auction number (S41). When an auction number is disclosed, it is desirable that the contents of necessary information are taken out from the file for each article and presented (transmitted) to the bidder. It is preferable that the bidder can compare with another auction target item using the database program as described above.

The bidder may refer to the auctioneer in order to purchase the goods for which the auction number is published, including the quantity of the auctioned goods, the quantity of the auctioned goods already auctioned, the quantity of the goods already carried and the quality grade of each item, The information including the winning bidder, and the like.

It is preferable that the bidder usually receives (inputs) the 'call' through the 'member authentication' procedure and the login process to the central server 100. The manner of quotation for the auction may vary according to 'internal rules'. Unlike in the wholesale market where only a limited number of mid-sized people participate, there is a non-professional and one-time bidder (small and medium sized merchants, etc.) in the auction.

The end of the auction may also be subject to internal rules and may be set by various rules of variation. Preferably, the auction is terminated after a certain time has elapsed after the auction number disclosure or after the final bid.

For example, if an auction is made to last for one hour, all buyers who are able to access the Internet (mid-level merchants, large retailers, intermediate merchants such as small merchants, and consumers) may be given the opportunity to bid. In addition, since the present invention can be repeatedly used for a plurality of auctions, a plurality of auctions can be auced concurrently without using a place limitation because a communication network and computer equipment are used unlike the conventional auction.

The auction result (winning bid or winning bid) after a predetermined time elapses from the start of the auction is recorded in a file for each article (S42). It is desirable that this record be presented as a reference for the 're-issuance'. This is the basic auction process.

In the process after the auction, it is preferable that the auction program judges whether or not the bid has been won (S43). If the bid is awarded (YES), the first payment process with the successful bidder proceeds (S44). The payment process will usually be 'electronic payment' and you will be able to follow other internal rules. It is preferable to allow the auctioned goods to be transported from the production site collecting hall 111 after the payment from the successful bidder (payment of the merit bill in the legal term) is made.

If the winning bid is not awarded (NO), there may be a pause for a while, and the 're-issuance' is accepted in accordance with the application item of the acceptor (manufacturer, etc.) (S50). Upon receipt of the auction application, the auction process (S40 to S42) is repeated. When an auction is offered, it is usually the case that the highest bid price (for example, 32,000 \) is lower than the 'hope price' (for example, 35,000 for an apple unit).

The acceptor (producer) will be able to change the possibility of winning by 'correcting' the desired price. Of course, since the auction is made at the production site, it may not be induced at a low price (32,000 yen) to avoid the problem of burdening additional logistics costs. On the other hand, the amendment of the bid price through the communication line 12 can be performed in the "auction in progress".

On the other hand, as the buyer (producer) can refer to the situation information on the auction progress of other goods (using the database program during the auction preparation process), as the intermediate merchant resells at a higher price, It is also possible to modify it to. This would be even more possible when the repeat auction system of the present invention affords many re-auction opportunities.

In the process after the auction, if the winner becomes the legal owner (dispossessed) of the auctioned agricultural product, he can make a decision on the 'transportation' of the agricultural product. If the winning bidder is an intermediate merchant, it will usually accept an application for resale (auction) for intermediate sales gains (S60). At this time, since the object of the transaction is mainly a retailer, it is necessary to divide the quantity of goods into a small size.

Therefore, it is preferable to create a new article-by-article file as a preparation process of the resale (from S40), and write the file number of the original article thereon. Or, you can keep track of each time, so you can keep the original item-specific file, give only the auction number, or add the auction number with the "number" (for example, And inform the divisional variation information of the amount of the article.

In the case where the user is re-paid through the process of re-airing, the user can receive the application again, and if successful, the winning information is recorded and the first payment process proceeds. When the successful bidder approves the transportation of the agricultural product (YES in S45), the transportation request and the information from the central server 100 to the corresponding collection point 111 are transmitted through the communication line 13, for example, , And transmitted (S46).

The goods should be transported to the destination by the specialized transportation company (distribution company) according to the transportation information such as the destination and the destination, (S47). This is a complementary measure to the failure to identify the goods directly at the auction, for the trust of the buyer's acceptor (producer). Then, the second payment is made to the receiver (the producer or the immediately previous auction receiver) (S48). This reflects the settlement at the time of the " delivery " in the contract, but via the communication line 14.

On the other hand, in the case where the destination to be transported from the production site collecting hall 111 is the customer 110 or a facility where other auction listings can be made, the customer can re-auction the auction through the communication line 31 at the destination (S70). The reason for this 'post-shipment auction' may be, for example, when the intermediate merchant fails to sell to retailers and requests for transportation, or the price of goods suddenly surges during transportation.

However, if the auction is won during the transit, it may be difficult for the new winner to change the destination for the item being shipped, or it may be possible to use 'mobile communication' with the carrier.

In either case, the final result is that the produce is delivered to the consumer (buyer), and it is possible to repeatedly 'auction' it in the middle of it, ie, the first auction, the re- The present invention provides a system comprising an auction (auction), a resale at the time of transportation, and a resale at a destination of transportation.

In connection with the system provided by the present invention, it is preferable that the transportation of the article from the collecting house to the purchaser is carried out by a specialized transportation company in accordance with the "transportation (chapter) information". It is desirable that professional shipping companies have the ability to transport agricultural products (primary goods) anywhere in the production area (such as a collection point or a retail store) and in large or small quantities.

The above-mentioned Internet auction system can firstly auction the agricultural products at the production site, and if the producers are not satisfied with the price, they can reserve the transaction and utilize the third customer line. In addition, logistics costs can be greatly reduced by using a dedicated logistics system rather than individual logistics. In case of buyer, it is possible to maintain the confidence in the product because it is possible to evaluate the quality of the current sensory test more scientifically.

Secondly, it is possible to utilize the infrastructure such as the existing farmhouse and the opportunity to resell (auction) the buyer. Therefore, it is advantageous not to exclude the participation of intermediate merchants who have purchasing power, It is possible to provide as many auction opportunities as possible to all of them, so that the winning rate can be improved.

Thirdly, it is possible to participate in auctions not only in the production area but also in all parts of the country. Also, small and medium-sized merchants with relatively weak purchasing power can participate in the auction. Fourthly, the purchase price that can be satisfied by producers and consumers is formed There is an effect that can be.

Further, if the system according to the present invention spreads and takes up a large portion of the circulation amount, it is possible for anyone, especially a producer, to directly check the 'shipment trend' and to increase the transparency of circulation and the farm receiving rate, It can stimulate the production of primary products (agricultural products), prevent floods, and develop other related industries.

Claims (3)

Installing a central server (100) including a program for auctioning primary products, a database program, and computer equipment related to the running of the programs in an Internet network; After a plurality of terminal devices including a verification device for listing auction are installed in the primary merchandise store collection shop 111 and connected to the central server via the Internet network; The program of the central server 100 includes: In the file, history information composed of the article number and at least the quantity of the article and the quality evaluation information is included in the file (S30), and the purchaser requests the article-specific file An auction preparation process for allowing the user to browse as a database program; If an auction is made for a predetermined period of time for a primary commodity in which a file for each commodity is generated, the auction number is disclosed and the commodity is auctioned on the Internet, (S42). The auction process records the result of the auction as the history of the file for each article, and ends the auction simultaneously for all of the auction-requested articles. A transportation process (S46) of causing the transportation server information to be transferred from the central server (100) to the collection house if there is an input of the transportation request including the article transportation approval from the successful bidder in the case of successful bid; Information on both the awarded item and the non-awarded item is returned to the auction preparation process and is again processed to be used in another auction preparation process for another auction process. Lt; / RTI > Wherein the duration of the auction process is defined as a period during which the auction process can be repeated at least two times until the product produced in the production site is actually delivered to the final purchaser. Internet system for auction and transportation. 2. The method according to claim 1, wherein, in the auction preparation process, if there is an auction application for an item currently being transported from the production site collection shop (111) to the consumer collection shop (110) Wherein the information is included in the article-by-article file. The method according to claim 1, wherein in the auction preparation process, the volume information among the files for each article for the specific article in the previous auction process is split and modified by the selection of the auction applicant, And an auction number is disclosed for each of the new plurality of article-specific files.

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