KR100551024B1 - Online shopping and advertisement system and method using drawing auction system for customer attraction - Google Patents

Abstract

The present invention relates to a winning auction system for sales promotion, a system for providing advertisement objects using the same, and a method thereof, and the winning auction system according to the present invention sells auction target products in a winning auction on the Internet and sells the auction. It not only supports the immediate purchase service of the auction target product for the period from the start of the bidding to the end of the bidding, but also during the period from the end of the bidding of the target auction to the end of the auction. It provides a service to enable the immediate purchase of the auction products to be used as a kind of promotion means to increase the rate of immediate purchase. In addition, the advertisement object providing system according to the present invention registers / manages the advertisement object to be exposed in connection with the auction object product sold through the above-described winning auction system, and the bidding of the auction object product is started through the winning auction system. When the auction target product is linked to the auction target product along with the auction target product, while the immediate purchase service of the auction target product is continuously exposed throughout the period, characterized in that to advertise the advertisement target.

Description

Online shopping and advertisement system and method using drawing auction system for customer attraction}

1 is a schematic configuration diagram of an operating environment of a winning auction system and an advertisement object providing system using the same according to an embodiment of the present invention;

2 is a schematic functional block diagram of a winning auction system according to an embodiment of the present invention;

3A to 3E are exemplary views of databases managed in a winning auction system according to an embodiment of the present invention.

4 is a flowchart illustrating a method of operating a winning auction system according to an embodiment of the present invention;

5 is a schematic functional block diagram of an advertisement object providing system using a winning auction system according to an embodiment of the present invention;

6a to 6d are exemplary views of databases managed in the advertisement object providing system using a winning auction system according to an embodiment of the present invention.

7 is a flowchart illustrating a method for providing an advertisement object using a winning auction system according to an embodiment of the present invention.

The present invention relates to a winning auction system for promoting sales, a system for providing an advertisement object using the same, and a method thereof, and more particularly, to sell the auction target product attached to a winning auction on the Internet, and the bidding of the auction target product Winning auction system that provides a service for the immediate purchase of the auctioned product for the entire period from the commencement of the auction to the end of the auction, and the immediate sale of the auctioned product sold through the winning auction system. The present invention relates to an advertisement object providing system and a method of exposing an advertisement object (eg, a product, an event, a public relations, etc.) by interworking with the auction product during the purchase service.

Vendors often use sweepstakes to promote their new products or to sell their products.

The advertising method using the giveaway is characterized by using a giveaway to attract many customers in a short time to advertise the product to the customers. However, the advertising method using such prizes has a disadvantage in that most attracted customers are more interested in prizes than products and participate in the event, so it is difficult to connect the customers to actual product buyers. In addition, the advertising method using such a premium has a disadvantage in that it is difficult to maintain the customer's interest in the product because the one-time advertising tends to be large.

Meanwhile, with the rapid development of the Internet, more and more product vendors are using the Internet to advertise their products and thereby induce product sales.

The advertising method using the Internet (that is, the Internet advertising method) is generally made around a portal site. This is because most portal sites show a large amount of traffic, so it may be more efficient to expose advertisements on the portal site. However, in order for all advertisements to be exposed to the portal site, the portal site itself has to be limited by the space and time. As a result, the efficiency of internet advertisement using a portal site is gradually decreasing. In addition, the advertising method through the portal site is very expensive according to the advertising space and the advertising time on the portal site, increasing the cost burden for small sellers or advertisers. In addition, portal sites advertise various objects (eg, products, events, corporate PR, etc.) to visitors who access the portal site using banner advertisements. However, the advertising method using the banner advertisement of the portal site has a disadvantage in that the efficiency of the advertisement is very low since most visitors who access the portal site rarely look carefully at the banner advertisement. In addition, the advertisement method using the banner advertisement calculates an advertisement cost based on the number of visitors who are connected to the portal site when the banner advertisement is exposed. Is aggravating small retailers and advertisers.

Accordingly, the present invention has been made in order to solve the above-mentioned conventional problems, in order to advertise the advertising targets (e.g., products, events, corporate promotions, etc.), to place the auction target products on the Internet in the winning auction It not only supports the immediate purchase service of the auctioned products during the period from the time the bidding start of the auctioned product to the end of the bidding, but also during the period from the end of the bidding of the auctioned product to the end of the auction. The purpose of the present invention is to provide a winning auction system for the promotion of sales that enables the immediate purchase of the auctioned products.

In addition, another object of the present invention is to register / manage the advertisement object to be exposed in conjunction with each auction target product sold through such a winning auction system, the auction when the bidding of the auction target product through the auction system auction The present invention provides an advertisement object providing system and a method for exposing an advertisement object linked to a target product together with the auction target product and continuously advertising it while providing an immediate purchase service of the auction target product.

In order to achieve the above object, the winning auction system according to an embodiment of the present invention registers auction condition information and immediate purchase condition information of auction target products to be sold through a communication network in a separate database, and bids on registered auction target products. An auction target product providing unit which posts the auction target product, the auction condition information and the immediate purchase condition information of the product at the start date; When the bidding of the auction target product is requested from the purchaser connected through the communication network, the bidder requests the bidder to set the expected bid price of the auction target product, and determines whether the bidding deadline of the auction target product has been reached and auctions according to the result. A bid processing unit to terminate or proceed with bidding of the target product; When the bidding of the auction target product is finished through the bid processing unit, a successful bidder to select the final successful bidder to receive the auction target product, and receives the expected successful bid price proposed by the purchaser from the purchase prospective selected as the final successful bidder; An auction end processing unit which determines whether the auction end date of the auction target product is reached and, as a result, reaches the auction end date, delivers the corresponding auction target product, and pays a product sale price to the seller of the auction target product; And when the bidding of the auction target product is terminated through the bid processing unit, a separate immediate purchase environment for immediate purchase of the auction target product is provided to the purchasers until the auction end of the auction target product is delivered through the auction end processing unit. It includes an immediate purchase processing unit to enable the purchase of the auction target product.

On the other hand, the auction system according to an embodiment of the present invention for achieving the above another object to sell the auction target product attached to the winning auction on the communication network, the auction is terminated from the time the bidding of the auction target product is finished The number of exposure areas that can be exposed to advertisement objects in correspondence with each auction target product sold through a winning auction system that provides an immediate purchase environment for the auction target product for the immediate period. An advertisement object exposure area management unit for deriving location information of the exposure area for each auction target product and registering / managing it in a separate database; If registration of the advertisement target is requested from the advertisement target provider who wants to expose the advertisement target by interlocking with the auction target product sold through the winning auction system, request the advertisement target provider to select the auction target product to which the advertisement target will be linked. As a result, the advertisement target registration unit for registering the selected auction target product and the corresponding advertisement targets; When the identification information of the auction target product has reached the bid start date from the winning auction system, the advertisement target exposure unit for exposing the advertisement target linked to the auction target product; When the exposed advertisement object is selected by the purchaser, the advertisement provides detailed information of the selected advertisement object to the purchaser, and provides a separate participation environment for the advertisement object when the purchaser is requested to participate in the advertisement object. It includes an object participation processing unit.

In addition, the method for providing an advertisement object using the winning auction system according to an embodiment of the present invention for achieving the above another object is (a) selling the auction target product to the auction on the communication network, the bidding of the auction target product is terminated The number of exposure areas and the exposure of each target product for each auction item sold through the winning auction system, which provides an immediate purchase environment for the auction target product for the period from the point of sale until the end of the auction. Registering location information of the area and registering an advertisement object to be exposed in association with each auction target product; (b) exposing an advertisement object linked to the auction target product when identification information of the auction target product reached from the winning auction system on the bid start date is delivered; (c) In the state of exposing the target object through step (b), if the target object is selected by the purchaser, the detailed information of the target object is provided. Providing a participatory environment; (d) If the advertisement object is exposed through step (b) and the immediate auction system is provided through the winning auction system, the immediate purchase environment is linked to the auction object product. Continuously exposing the advertising target object; (e) When the target object is selected by the purchaser while exposing the target object through step (d), the detailed information of the target object is provided, and when the purchaser is requested to participate in the target object, Providing a participatory environment; And (f) advertisements linked to the auction target products when the provision of an immediate purchase environment following the auction end of the corresponding auction target product is finished through the winning auction system while the advertisement target is exposed through the step (d). Ending the exposure of the object, and storing the details according to the exposure of the advertisement object.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the winning auction system for promoting sales according to the present invention, a system for providing advertisement objects using the same, and a method thereof will be described in detail.

1 is a schematic configuration diagram of an operating environment of a winning auction system according to an embodiment of the present invention and an advertisement object providing system using the winning auction system, as shown in FIG. 1, according to the present invention The auction system 1 and the advertisement object providing system 5 are interconnected through a computer communication network such as a LAN (not shown) or the Internet 4, and the winning auction system 1 and the advertisement object are also interconnected. The providing system 5 is connected to the seller registration terminal 2 of the sellers and the purchase application terminal 3 of the purchasers via the Internet 4, respectively. Here, the sales registration terminal 2 and the purchase application terminal 3 may be, for example, a personal computer, a notebook computer, a hand computer, an Internet mobile phone, an Internet television, or the like. In the embodiment of the present invention, it is assumed that the sales registration terminal 2 and the purchase application terminal 3 are personal computers. Meanwhile, the winning auction system 1 and the advertisement object providing system 5 according to the present invention may be implemented as each computer system or as a single computer system.

First, the operation process of the winning auction system 1 shown in FIG. 1 will be described with reference to FIG. 2. The winning auction system 1 according to the present invention includes a customer DB 11 and an auction target product DB 12. ), The database unit 10 including bidding and auction details DB (13), immediate purchase history DB (14), product delivery and payment price DB (15), customer management unit (21), auction target products It consists of a winning auction processing unit 20 including a providing unit 22, a bid processing unit 23, an immediate purchase processing unit 24, a successful bid processing unit 25 and the auction end processing unit 26.

The customer DB 11 of the database unit 10 is a database for storing / managing basic information of a seller or a purchaser. As shown in FIG. 3A, the customer DB 11 is a customer number 111 / customer name. (Business name) (112) / resident registration number (business registration number) (113) / customer type (114) / address (115) / contact (116) / login ID (117) / password (118) / payment account number (119) Field). Here, in the customer type field 114, information for identifying whether the customer of the winning auction system 1 is a purchaser or a seller is recorded, and in the contact field 116, a house number, a work phone number, a mobile phone number, Information such as an e-mail address is recorded.

Auction target product DB 12 is a database for storing / managing all information on the auction target products registered in the winning auction system (1) by the seller or the winning auction system (1), as shown in Figure 3b As shown, the auction target product DB 12, such as product management number 121 / product registration date 122 / basic product information 123 / auction condition information 124 / instant purchase condition information 125, etc. Contains a field. Here, information such as a product model number, a product name, a manufacturer, a product description, a product picture, a product registrant ID (ie, a seller ID) is recorded in the basic product information field 123. The auction condition information field 124 includes an auction type, a bidding period, an auction end date, an auction quantity, and a market sale price. Information such as a successful bid price setting range and a successful bid price setting unit is included. At this time, the bid period represents the bid (or auction) start date and the bid deadline. In addition, the immediate purchase condition information field 125 includes information such as an immediate purchase price, an instant purchase quantity, an instant purchase period, and a shipping cost. Here, the immediate purchase period corresponds to a period from the start date of the bid of the corresponding auction target product to the end date of the auction. Therefore, even if bidding of the auctioned product is closed and no further bidding is possible, the immediate purchase of the auctioned product is made until the auction end date of the auctioned product is reached.

Bidding and bidding history DB 13 for each auction target product is a database for storing and managing the bidding and bidding history of the auction target products, as shown in Figure 3c, auction and bidding history DB 13 for each auction target product It includes fields such as product management number 131, bidding history 132, and bidding history 133. In the bidding history field 132, information such as bidder ID (ie, purchaser ID), bidding number, bidding date, expected successful bid price, and the like is recorded for each bidder (purchaser). In the successful bid field 133, the standard successful bid price of the auction target product, the successful bidder ID (ie, purchaser ID), the successful bid date, the successful bid price (ie, the expected successful bid price) and the payment date of the final auction product Information such as this is recorded.

The immediate purchase history DB 14 is a database for storing / managing information on auction target products sold as immediate purchases by purchasers. As shown in FIG. 3D, the immediate purchase history DB 14 is a product management. Fields such as number (141) / immediate purchaser ID (i.e. purchaser ID) 142 / immediate purchase date (143) / immediate purchase quantity (144) / immediate purchase serial number (145) / payment method (146). Include.

Product delivery and payment DB (15) is a database for storing / managing the delivery result according to the final auction of the auction target product and the payment details according to the sale of the auction target product, as shown in Figure 3e, Shipping and payment DB (15) is a product management number (151) / final bidder ID (ie, purchaser ID) (152) / product delivery date (153) / product payment and payment date (154), etc. Field of.

The fields included in the above-described databases 11 to 15 are not limited to the above examples, and it is possible to add or subtract items by the operator of the winning auction system 1 according to the present invention as needed. On the other hand, the winning auction system 1 according to the present invention, in addition to the above-described databases (11 to 15) it is possible to build and manage a separate database as needed.

Referring back to FIG. 2, the customer management unit 21 of the winning auction processing unit 20 uses the winning auction system 1 on the Internet to sell products (ie, auction target products) that are to be auctioned. The basic information and the basic information of the buyers who wish to purchase the auction target product are registered and managed in the customer DB 11, and the customer of the visitor who accesses the winning auction system 1 based on the customer DB 11 Check whether or not.

In addition, the customer management unit 21 is a separate program (hereinafter referred to as a sales registration program) so that the seller, the customer of the winning auction system 1, can upload all the information of the auction target product to the winning auction system 1. To provide. At this time, the sellers can register all information of the light commercial goods in the winning auction system (1) by downloading and equipped with the sales registration program provided by the winning auction system (1) to their sales registration terminal (2). have. Meanwhile, the sellers may register all information of the auction target product in the winning auction system 1 while accessing the winning auction system 1 through the Internet 4.

The auction target product providing unit 22 receives all information (eg, basic product information, auction condition information, immediate purchase condition information, etc.) of the auction target product from the seller's sales registration terminal 2 through the Internet (4). Registered in the auction target product DB 12, and monitors the bid start date, which is the bidding period of each registered auction target product, and when the auction target product that reaches the bid start date is recognized, the corresponding auction target product (for example, product # n) and The auction conditions and immediate purchase conditions of the auction target product are posted on a predetermined web page of the winning auction system 1.

The bid processing unit 23 recognizes the auction target product (item # n) that is currently bidding in connection with the auction target product providing unit 22, and is connected to the winning auction system 1 in connection with the customer management unit 21 is Recognize potential buyers

Similarly, the immediate purchase processing unit 24 also recognizes the auction target product (item #n) that is currently bidding in connection with the auction target product providing unit 22, and in conjunction with the customer management unit 21, the winning auction system (1) Recognize purchasers connected to

When a bid for the auction target product (item #n) that is started from a bid is requested from the purchaser, the bid processing unit 23 requests the purchaser to set an expected bid price of the auction target product (item #n) and accordingly The entered expected bid price is registered in the bidding for each auction target product and the successful bidding DB (13), and the bidder of the corresponding purchaser is allowed. At this time, the bid processing unit 23 also registers the bidding date and bid number of the purchaser desired bid and bid details DB 13 for each auction target product. On the other hand, the bid processing unit 23 may receive a prepaid bidding cost according to the bid of the auction target product from the purchaser. In this case, the bid processing unit 23 calculates in advance and manages the total amount of bid costs that can be accumulated for the auction target product in consideration of the market price and auction quantity of the auction target product. The bid processing unit 23 compares the total bid cost of the auction target product with the cumulative bid cost prepaid and accumulated by the purchasers according to the bidding process of the auction target product. In addition, the bidder may block bidding of buyers for the auctioned product.

Subsequently, the bid processing unit 23 determines whether or not the bid deadline of the auction target product (item #n) is being bid, and when the bid deadline is reached, ends the bidding of the corresponding auction target product (item #n). Continue the bidding process.

On the other hand, if the immediate purchase processing unit 24 is requested to immediately purchase the auction target product (item # n) started bidding from the purchaser, the buyer immediately sells the auction target product, the details of the immediate purchase history It registers in DB14. That is, the immediate purchase processing unit 24 operates so that purchasers can immediately purchase the auction target product in the bidding process.

In addition, when the end of bidding of the auction target product (item #n) is delivered from the bid processing unit 23, the immediate purchase processing unit 24 provides a separate immediate purchase to service an immediate purchase of the auction target product (item #n). Provide an environment. Therefore, the purchaser can purchase the auctioned products that have been auctioned through the immediate purchase method.

When the bidding processing unit 25 finishes the bidding of the auction target product (item #n) through the bid processing unit 23, selects the final successful bidder among the buyers who bid on the auction target product (item #n), and finally The purchaser selected as the successful bidder is requested to pay the expected successful bid price suggested by the purchaser, and the expected successful bid price is paid accordingly, and the details of the successful bidder (for example, the final successful bidder, the final successful bid price, the successful bid price and the date of payment of the amount) ) Is registered in the auction target product bidding and bidding history DB (13).

 Here, the final bidder may be selected by selecting the final bidder based on the expected bid price set by the purchasers, and the final bidder based on the standard bid price of the auction target product. . The method of selecting the final bidder based on the expected bidder is to select the bidders presented solely from the bidders set by the purchasers and present a bidder who is expected to be the highest or lowest price among the selected bidders. This is the method of selecting the final winner. Since the final bidder selection method is a method used in a conventional tender (tender) auction, a detailed description thereof will be omitted. On the other hand, the method of selecting the final successful bidder based on the standard successful bid price is based on the minimum bid price and the highest successful bid price based on the set bid price range of the auction target product (for example, 10,000 to 30,000 won), and a random number derived by a probability random function. (E.g., 0.07) (where random number is any number between '0' and '1') to calculate a reference bid price [e.g., 10,000 + (30,000-10,000) x 0.07 = 11,400] for the auctioned product concerned. After that, the calculated base bid price is compared with the expected bid price set by the bidders who bid on the auction target product, and a purchase bidder who proposes the closest bidder closest to the base bid price is selected as the final bidder. In more detail, the purchase bidder who selects the absolute absolute value among the absolute values calculated by calculating the absolute value between the standard successful bid price and each expected successful bid price and presents the expected successful bid price used in the selected absolute value as the final successful bidder The purchaser who selects the bidder who selects the bidder closest to the bidder price among the bidders who are above or above the bidder price, or selects the final bidder, or purchases that proposes the bidder that is closest to the bidder price among the bidders who are below the bidder price. The winner is selected as the final winner.

Meanwhile, the immediate purchase processor 24 may not bid on the auction target product (item #n) while the final successful bidder is selected for the auction target product (item #n) that has been closed through the auction processing unit 25. Alternatively, if an immediate purchase of the auction target product (item #n) is requested from a purchaser who does not bid, the auction target product (item #n) is immediately sold to the purchaser. That is, the winning auction system 1 according to the present invention performs an operation of selecting the final bidder for the auction target product (item # n) that has been auctioned, and at the same time, the buyers wishing to purchase the auction target product (item #n) Perform the action to make the purchase. Here, the immediate purchase processing unit 24 may set the immediate purchase price at the time of bidding for the same auction target product differently from the immediate purchase price after the bidding end.

When the final auction of the auction target product (item #n) is made through the auction processing unit 25, the auction end processing unit 26 determines whether the auction end date of the auction target product (item #n) is reached, and at the auction end date. When the final bidder is reached, the seller asks the seller to deliver the auction target product (item #n), and when the auction target product (item #n) is completed, the seller wins the sale of the auction target product (item #n). If the auction end date is not reached, the immediate purchase environment for the auction target product (item #n) is continuously provided. Here, the auction end processing unit 26 may pay the seller the selling price of the auction target product before delivering the auction target product to the final successful bidder.

Finally, if the auction end of the auction target product (item # n) is not delivered through the auction end processing unit 26, the immediate purchase processing unit 24 continues to provide an immediate purchase of the auction target product (item # n). When the auction end for the auction target product (item #n) is transmitted through the auction end processing unit 26, the immediate purchase service of the auction target product (item #n) is terminated. Here, if it is confirmed that the final purchasers who are finally bidding through the auction processing unit 25 do not end the auction of the auction target product (item #n), the auction target product (item #n) may be immediately purchased. Of course. At this time, the immediate purchase processing unit 24, if the buyer wishes to purchase the relevant auction target product (item #n) by purchasing immediately, and when the bidding of the auction target product (item #n) and bidding May purchase the auctioned item at another specific price.

4 is a flowchart illustrating a method of operating the winning auction system 1 according to an embodiment of the present invention. Referring to FIG. 4, first, the winning auction system 1 according to the present invention is a winning auction system. (1) register the auction target products to be sold through the auction conditions information and immediate purchase condition information of the products in a separate database (S10).

Then, the winning auction system 1 monitors the bid start date of each registered auction target product and reaches the bid start date (S11), the auction condition information and the auction condition information of the corresponding auction target product (item #n) The condition information is posted on a predetermined web page (S12).

At this time, the purchaser who wants to purchase the auction target product through the winning auction system 1 bids on the auction target product (item #n) posted on the web page of the winning auction system 1 through step S12. If the request (S13), the winning auction system (1) requests the buyer to set the expected bid price for the auction target product (item #n) and registers the expected bid price input accordingly (S14).

On the other hand, the purchaser who wants to purchase the auction target product through the winning auction system 1 bids on the auction target product (item #n) posted on the web page of the winning auction system 1 through step S12. If the purchase request is not immediately (S15), the winning auction system 1 immediately sells the auction target product (item #n) to the purchaser of the purchase process (S16).

In addition, the winning auction system 1 determines whether the bid deadline is reached for the current auction target product (item #n) (S17), and if it is determined that the bid deadline has not been reached, steps S13 and S14 or S15. After repeating the steps and step S16, when it is determined that the bid deadline has been reached, the bidding of the corresponding auction target product (item #n) is terminated (S18).

Subsequently, the winning auction system 1 proceeds with a successful bidding process for the auctioned product (item #n), and at the same time, a separate immediate purchase so that the auction target product (item #n) can be purchased immediately. Provide an environment (S19).

That is, the winning auction system 1 selects the final successful bidder for the auction target product (item #n), requests the purchaser selected as the final successful bidder and pays the expected successful bid price presented by the purchaser accordingly. Receive the expected bid price (S20). Here, the final successful bidder selection method is already mentioned when the operation of the successful bidder 25 is described with reference to FIG. In addition, when the winning auction system 1 performs an immediate purchase request for the auction target product (item #n) that has been auctioned off from the purchaser while performing step S20 (S21), the corresponding purchaser wants the auction target product. (Product #n) is immediately sold (S22).

The winning auction system 1 determines whether the auction end date of the auction target product (item #n) is reached (S23), and if it is determined that the auction end date has not been reached, performs steps S21 and S22, and ends the auction date. When it is determined to reach the final bidder, the final bidder is expected to deliver the final auctioned product (item #n) to the purchaser, and pays the merchandise sales price to the seller of the auctioned product (item #n), The immediate purchase service of the target product (product #n) is terminated (S24).

Next, the operation process of the advertisement object providing system 5 shown in FIG. 1 will be described with reference to FIG. 5. The advertisement object providing system 5 according to the present invention includes an exposure area DB 51 for each auction target product and an advertisement. Database unit 50, including target DB 52, participation history DB 53 by advertisement object, exposure history DB 54 by advertisement object, advertisement object exposure area management unit 61, advertisement object registration unit 62 , An advertisement target exposure unit 63, an advertisement target participation processing unit 64, and an advertisement target exposure coefficient unit 65.

The exposure area DB 51 for each auction target product of the database unit 50 is an area where an advertisement object may be exposed in correspondence with each auction target product sold through the winning auction system 1 (hereinafter, referred to as an exposure area). As a database for storing / managing the number and location information of the exposed area for each auction target product, as shown in FIG. 6A, the exposed area DB 51 for each auction target product manages the auction target product management number 511 /. Fields such as the number of exposure areas 512, exposure area position information 513, usable exposure area 514, and the like. Here, at least one exposed area number is recorded in the exposed area number field 512. In the usable exposure area field 514, the number of available exposure areas and the positional information of the exposed areas of the total exposed areas of the auction target product are recorded. For example, when the number of exposed areas of the auction target product is three, and two advertisement objects to be exposed to be linked to the auction target product are set, the available exposure area field 514 may include '1' exposed area number. And position information of the exposed area. In addition, the exposure area position information may be expressed by, for example, coordinates.

The advertisement target DB 52 is exposed on the same web page with the corresponding auction target product in accordance with the bid start date of each auction target product sold through the winning auction system 1, and is exposed to the exposure area set on the web page. As a database for storing / managing all information about the exposed advertisement object, as shown in FIG. 6B, the advertisement object DB 52 is an advertisement object management number 521 / linked-auction object product management number 522. Fields including advertisement object type 523, advertisement object detail information 524, advertisement object registration date 525, advertisement object provider 526, and the like. Here, in the linked-auction target product management number field 522, the management number of at least one auction target product to be exposed in conjunction with the corresponding advertisement target is recorded. In the advertisement object type field 523, information indicating the type of the advertisement object is recorded, for example, '1' if the kind of the advertisement object is a product, '2' if the event is used, '3' if the company is promoted. Can be. On the other hand, the kind of the above-described advertising object is only one example can be further subdivided, of course. In addition, in the advertisement object detail information field 524, different information for each advertisement object is recorded. For example, when the advertisement object is a product, a product name, a commercial selling price, an immediate selling price, a quantity sold, a product description, a product photograph, link information (eg, a website address, etc.) to a product provider may be recorded. If the target object is an event, the contents of the event, the duration of the event, and link information to the event provider may be recorded.If the target object is a corporate promotion, the company's history, founder, business area, and link information may be recorded. have.

Participation history DB 53 for each advertisement object is a database for storing / managing the details of the purchaser's actual participation in the advertisement object exposed in connection with the auction object product, as shown in FIG. 6C, for each advertisement object. The participation history DB 53 includes fields such as advertisement object management number 531 / linked-auction object product management number 532 / participant information 533 / participation date 534 / participation result 535. At this time, in the participant information field 533, for example, an ID or the like is recorded as identification information of a purchaser who has actually participated in the advertisement object. Here, the actual participation in the advertisement object means, for example, when the advertisement object is a product, the actual purchase of the product or participation in the event event when the advertisement object is an event, or when the advertisement object is a company promotion, It can be said that it is an act of visiting the homepage of. In addition, the participation result field 535 is a result of the purchaser's participation in the advertisement object, for example, when the advertisement object in which the purchaser participates is a product, the quantity of purchase, the purchase method (for example, immediate purchase, general auction, etc.). Payment method may be recorded.

Exposure target DB 54 for each advertisement target is a database for storing / managing the number of exposures and the exposure time of the advertisement target when the advertisement target is exposed in association with the auction target product, as shown in FIG. 6D. Exposure history DB (54) by the advertising target management number (541) / linked-auction target product control number (542) / total exposure number (543) / total exposure time (544) / exposure date (545) / actual participation count 546, and so on. Here, the actual participation frequency field 546 records the actual participation frequency of the purchaser who wishes to advertise.

The fields included in the above-described databases 51 to 54 are not limited to the above examples, and it is possible to add or subtract items by the operator of the advertisement object providing system 5 according to the present invention as needed. Meanwhile, the advertisement object providing system 5 according to the present invention may construct and manage a separate database as necessary in addition to the above-described databases 51 to 54.

Referring back to FIG. 5, the advertisement object exposure area managing unit 61 of the advertisement object processing unit 60 may expose an advertisement object to be exposed to each auction target product sold through the winning auction system 1. The area number and location information of the exposed area are derived for each auction target product and registered in the exposure area DB 51 for each auction target product.

In addition, a seller or an advertiser (hereinafter, referred to as an advertisement target provider) who wants to expose an advertisement target by interlocking with the auction target product sold through the winning auction system 1 may provide an advertisement target providing system through the Internet 4 ( 5), and when the advertisement object is requested to be registered, the advertisement object registration unit 62 extracts the exposure area number and exposure area position information set for each auction object product based on the exposure area DB 51 for each auction object product. To provide the target audience. At this time, if some of the exposed areas of the auction target product is already used as the exposed area of another advertisement object, the advertisement object registration unit 62 of the number of the exposed area available and corresponding exposure area of the auction target product Provide location information.

Subsequently, when the advertisement target provider selects the auction target product to which his advertisement target is linked, the advertisement target registration unit 62 inputs information of the advertisement target to be exposed to the advertisement target provider in association with the selected auction target product. And the information of the advertisement object input as a result of the request is registered with the advertisement object DB 52 in association with the selected auction object product. Here, it is preferable that the advertisement object provider selects the auction object product to which the advertisement object is to be linked in consideration of the size and number of the advertisement object, the number of exposure areas for each auction object product, and the location of the exposure area. At this time, if the advertisement target provider selects only some of the exposure areas of the plurality of exposure areas for the particular auction target product, the advertisement target registration unit 62 selects the number of exposure areas selected based on the selected specific auction target product and its products and The location information of the selected exposure area is linked to the advertisement object information of the advertisement object provider and registered in the advertisement object DB 52. Meanwhile, if the seller of the auction target product selected by the advertisement target provider is the corresponding advertisement target provider (that is, the auction target product and the provider of the advertisement target are the same), the advertisement target registration unit 62 includes the auction target product and the product. The advertisement object to be exposed in conjunction with the new web page can be configured or registered or provided to the advertisement object provider.

In addition, the advertisement object registration unit 62 updates the available exposure area number of the auction target product registered in the exposure area DB 51 for each auction target product according to the selection of the auction target product of the advertisement target provider.

When the advertisement object exposure unit 63 receives identification information (eg, a management number) of the auction target product (eg, product #n) that has reached the bid start date from the winning auction system 1, the received auction target product ( When the advertisement target DB 52 is searched with the identification information of the product #n, and the advertisement target (for example, the advertisement #m) to be linked to the auction target product (the article #n) is searched, the searched advertisement target ( The advertisement #m) is exposed on the web page on which the auction target product (item #n) is posted, but is exposed to a predetermined exposure area set on the web page.

In addition, the advertisement object exposure unit 63 exposes the advertisement object (advertisement #m) linked to the auction target product (product #n) started bidding, the corresponding auction target product (through the winning auction system 1) If it is determined that a separate immediate purchase environment is provided following the bidding of the product #n, while the immediate purchase environment of the corresponding product (item #n) is provided through the winning auction system (i.e., auction Period from the end of the bidding of the target product to the end of the auction) The advertisement object (advertisement #m) linked to the auction target product (product #n) is continuously exposed to the immediate purchase environment. Meanwhile, the advertisement object exposure unit 63 may expose the advertisement object for a predetermined exposure period of the advertisement object in a state in which the advertisement object linked to the auction target product started bidding is exposed. In this case, the advertisement provider must set the exposure period for the advertisement object in advance.

The advertisement target participation processor 64 is linked to the auction target product (item #n) by the purchaser who wants to purchase the auction target product (item #n) through the winning auction system (1). The target object (Advertisement #m) is selected or the bidding target item (item #n) is linked to the auction target product (item #n) by the purchaser who wants to purchase the auction target product (item #n) that has been auctioned but not auction closed When the advertisement #m) is selected, the detailed information of the selected advertisement target (ad #m) is extracted based on the advertisement target DB 52 and provided to the corresponding purchaser.

When the purchaser refers to the detailed information of the provided advertisement object (advertisement #m) and requests the participation of the advertisement object (advertisement #m), the advertisement object participation processing unit 64 requests the participation of the requested advertisement object (advertising). #m) provides different services according to the type of, and registers the details of the purchaser's participation in the advertisement object in the DB (53) for each advertisement object. For example, if the advertisement object is a product, the advertisement object participation processing unit 64 provides a service for purchasing the corresponding product.

When the advertisement object exposure coefficient unit 65 exposes the advertisement object (advertisement #m) through the advertisement object exposure unit 63, the exposure start point of the advertisement object (here, the exposure start point is the auction target product to which the advertisement object is linked). The number of times from the start of the bidding to the end of the exposure of the advertisement object (where the end of the exposure corresponds to the end of the auction of the auctioned product to which the advertisement is linked) The exposure time of #m) is calculated, and the calculated exposure time and the number of times according to the exposure of the corresponding advertisement target (advertisement #m) are registered in the exposure history DB 54 for each advertisement target to determine the exposure time of the corresponding advertisement target (advertisement #m). Update the total number of exposures and total exposure time.

In addition, the advertisement object exposure coefficient unit 65 is received through the advertisement object participation processing unit 64 received the identification information (for example, the management number) of the advertisement target participating buyers, registered in the exposure history DB 54 for each advertisement object. The actual number of participations of the advertisement object (ad #m) is updated.

7 is a flowchart illustrating a method for providing an advertisement object using a winning auction system according to an embodiment of the present invention. As shown in FIG. 7, first, the advertisement object providing system 5 according to the present invention includes the number of exposed areas to which an advertisement object can be exposed in correspondence with each auction object product sold through the winning auction system 1. And deriving and registering location information of the exposed area for each auction target product (S100).

In addition, the advertisement object providing system 5 receives information of the advertisement object from the advertisement object provider who wants to expose the advertisement object by interlocking with the auction object product sold through the winning auction system 1 and the advertisement object is linked to the advertisement object provider. After receiving the selected auction target product to be exposed, and registers the input auction target information and the selected auction target product (S101).

After performing steps S100 and S101, when the identification information of the auction target product that has reached the bid start date is transferred from the winning auction system 1 (S102), the advertisement target providing system 5 receives the corresponding auction target product (eg, , The advertisement object (for example, the advertisement # m) linked to the product # n) is exposed (S103). At this time, the advertisement object providing system 5 is exposed together with the corresponding auction target product (item #n) before the buyer wishes to bid on the auction target product (item #n) started bidding through the winning auction system (1). It may be linked to the winning auction system 1 so that a specific action (for example, click on an advertisement object, etc.) with respect to the advertisement object (advertisement #m) is taken to bid on the auction object product.

Then, in step S103, while the advertisement object (advertisement #m) linked to the auction target product (item # n) started bidding, the corresponding auction target product (product #) through the winning auction system (1) n) when the purchaser who wants to purchase the selected advertisement object (advertisement #m) is selected (S104), the advertisement object providing system 5 sends detailed information of the selected advertisement object (advertisement #m) to the corresponding purchaser. If it is provided (S105), and the purchaser desires to participate in the corresponding advertisement object (advertisement #m) (S106), it provides a participation service for the corresponding advertisement object (advertisement #m) (S107).

On the other hand, in step S103, while the advertisement object (advertisement #m) that is linked to the auction target product (item # n) initiated bidding, the auction target product (product #) through the winning auction system (1) If it is determined that an immediate purchase environment is provided according to the end of the bid of n) (S108), the advertisement object providing system 5 selects the auction target product (item #n) in the immediate purchase environment of the auction target product (item #n). ) Continuously exposes the advertisement object (advertisement #m) that is linked to (S109), otherwise return to step S104 to repeat the steps (that is, S104 to S108).

In addition, when the target object (advertisement #m) is selected by the purchaser while the target object (advertisement #m) is exposed to the immediate purchase environment of the auction target product (product #n) through step S109 (S110). , The advertisement target providing system 5 performs the steps S111, S112, S113. In this case, steps S111, S112, and S113 are the same as steps S105, S106, and S107, respectively, and thus redundant descriptions thereof will be omitted.

Meanwhile, in the state in which the target object (advertisement #m) is exposed to the immediate purchase environment of the auction target product (product #n) through step S109, the corresponding target product (product #n) through the winning auction system (1). When it is determined that the provision of the immediate purchase environment is terminated at the end of the auction (S114), the advertisement object providing system 5 ends the exposure of the advertisement object (the advertisement #m) that is exposed to the immediate purchase environment (S115). ), The exposure history of the advertisement object (advertisement #m) is stored (S116).

The above description is merely an example of an embodiment, and the present invention is not limited to the above-described embodiment and can be variously changed within the scope of the appended claims. For example, the shape and structure of each component specifically shown in the embodiment of the present invention can be modified.

The present invention provides a winning auction system that enables the purchase of auction target products that can not be purchased anymore by providing a separate purchase environment for the auction target products that are auction ends but not the auction, and as a promotion means There is a characteristic to use.

In addition, the present invention, unlike the advertising method using the existing prizes by exposing the advertisement object in conjunction with the auction target product for a period from the start of the bidding of the auction target product to the end of the auction of the auction target product completely. The advantage is that it is possible to continue advertising.

In addition, the present invention has the advantage that it can reduce the advertising cost by advertising the advertisement object in conjunction with the auction target product sold through the winning auction system.

In addition, the present invention can statistically inform the advertising status of the target object and the real user layer of the target object through the operation of counting the number of times of exposure and exposure time for the advertisement object, and the actual participation frequency of the purchasers to the target object. In addition, this, along with the realization of the advertising costs, there is an advantage that allows you to select the optimal auction target product to be linked to the target for effective advertising of the target.

Claims (12)

Auction condition information including bid start date, bid deadline and auction end date for auction items to be sold through the network, immediate purchase period from the bid start date to the bid deadline and bid deadline to auction end date The auction target product system that registers the immediate purchase condition information including the immediate purchase period in a separate database, and posts the auction target product and the auction condition information and the instant purchase condition information of the registered auction target product. study; When the bidding of the auction target product is requested from the purchaser connected through the communication network, the bidder requests the bidder to set the expected bid price of the auction target product, and determines whether the bidding deadline of the auction target product has been reached and auctions according to the result. A bid processing unit which closes or proceeds with bidding of the target product; When the bidding of the auction target product is closed through the bid processing unit, the purchase bidder who presents the expected successful bid price that is set only by the expected bidders who have bid on the auction target product is selected as the final successful bidder, or the auction The standard successful bid price is calculated by using the lowest successful bid price, the highest successful bid price of the target product, and the random number derived by the probability random function, and the estimated successful bid prices that are proximate to the relevant standard successful bid price are presented in comparison with the calculated standard successful bid price. A successful bidder processing unit for selecting a purchaser as a final bidder and receiving an expected successful bid price suggested by the purchaser from the purchaser selected as the final successful bidder; The auction processing unit determines whether the auction end date of the auction target product closed by bidding, and when the auction end date of the auction target product is reached, delivers the auction target product to the final bidder, and delivers the product to the seller of the auction target product. Auction end processing unit for paying the sale price; And If a purchaser requests an immediate purchase of the auctioned product that is being bid from the bidder through the bid processing unit from the start date of the bid to the closing date of the bidding, it immediately sells the auctioned product and the bidding unit closes the bidding of the auctioned product. A separate immediate purchase environment is provided for the immediate purchase of the auction target product during the period between the bidding date of the auction target product and the auction end date, and upon completion of the auction of the auction target product through the auction end processing unit, the immediate purchase environment Winning auction system, characterized in that configured to include an immediate purchase processing unit to terminate the provision of. delete delete delete The auction products will be sold in the winning auction on the telecommunication network, but the immediate purchase environment for the auction products will be provided for the period from the time the bidding of the auction items are closed until the auction ends. Each auction target product that is sold through the winning auction system to extract the number of exposure areas and the location information of the exposure area for each auction target product to be registered / managed in a separate database Advertising object exposure area management unit; If the registration of the advertisement object is requested from the advertisement object provider who wants to expose the advertisement object by interlocking with the auction object product sold through the winning auction system, the number of exposure areas for each auction object product registered by the advertisement object exposure area management unit and Providing the exposure area location information to the advertisement provider, requesting to select at least one or more auction target products to be linked with the advertisement target and a specific exposure area in the auction target product, and as a result, the auction target product selected by the advertisement target provider. An advertisement object registration unit for registering the advertisement object in association with the advertisement object; When the identification information of the auction target product reached from the winning auction system is delivered, the advertisement target linked to the auction target product is exposed, and the bidding of the auction target product is closed through the winning auction system, and the bidding date is If the immediate purchase environment is provided for the period up to the auction end date, the advertisement object is continuously exposed to the immediate purchase environment provided during the period, and the auction of the auction target product is terminated through a winning auction system, so that the immediate purchase environment The advertisement object exposure unit for terminating the exposure of the advertisement object when the provision of the end; When an advertisement object exposed through the advertisement object exposure unit is selected by the purchaser, detailed information of the selected advertisement object is provided to the purchaser, and when participation of the advertisement object is requested from the purchaser, a separate participation environment for the advertisement object is requested. Advertising object participation processing unit to provide; And When an advertisement object is exposed through the advertisement object exposure unit, the exposure time from the exposure start time of the advertisement object to the end time of exposure of the advertisement object is counted, the number of times according to the exposure of the advertisement object is counted, and the corresponding advertisement through the advertisement object participation processing unit. Advertisement object providing system using a winning auction system, characterized in that it comprises an advertisement object exposure coefficient unit for counting the number of participation if the object participation. The method of claim 5, wherein the number of exposed areas for each auction target product Advertisement object providing system using a winning auction system, characterized in that at least one for each auction target product. delete delete The method of claim 5, wherein the advertisement object exposure unit In accordance with the initiation of bidding of the auction target product through the winning auction system, the advertisement target linked to the auction target product is exposed, and the advertisement target is exposed during the exposure period of the advertisement target set by the target advertisement provider. Advertising object providing system using a winning auction system. delete (a) Auction products shall be auctioned and sold on the telecommunications network, but may be purchased immediately by providing an immediate purchase environment for the auctioned products for the period from the time the bidding of the auctioned products is closed until the auction ends. Registering the number of exposure areas of the advertisement object for each auction target product and the location information of the exposure area sold through the winning auction system, and registering the advertisement object to be exposed in association with each auction target product; (b) exposing an advertisement object linked to the auction target product when identification information of the auction target product reached from the winning auction system on the bid start date is delivered; (c) In the state of exposing the target object through step (b), if the target object is selected by the purchaser, the detailed information of the target object is provided. Providing a participatory environment; (d) If the advertisement is exposed through step (b), if the bidding of the auction target product is closed through the winning auction system and the immediate purchase environment is provided during the period from the closing date of the bid to the end of the auction, the period Continuously exposing the advertisement object linked to the auction target product to the instant purchase environment provided during the period; (e) In step (d), if the advertisement object is selected by the purchaser while the advertisement object is exposed for the entire period of the immediate purchase environment of the auctioned product, the detailed information of the advertisement object is provided. Providing a participation environment of the advertisement object when the participation of the advertisement object is requested from the purchaser; And (f) In the state of exposing the advertisement object throughout the period during which the immediate purchase environment of the auction target product is provided through step (d), the auction of the corresponding auction target product is terminated through the winning auction system and the immediate purchase environment is When the provision of the end, the end of the exposure of the advertisement object linked to the auction target product, and providing the advertisement object using a winning auction system, characterized in that comprising the step of storing the details according to the exposure of the advertisement object. Way. The method of claim 11, wherein step (a) If the provider of the advertisement subject to be linked to the auction target product sold through the winning auction system is the seller of the auction target product, the relevant auction target product and the advertisement target are configured as a new web page or provided to the outside. Advertising object providing method using a winning auction system, characterized in that.

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