KR100433367B1 - Mobile internet server apparatus and service method thereof - Google Patents

Abstract

PURPOSE: A wireless Internet server device, and a method for a service thereof are provided to easily connect a service only by originating a code displayed on a screen, and simply settle a service charge and inform personal information through a mobile communication provider. CONSTITUTION: A control unit inspects whether a mobile terminal transmits an originated message(501). The control unit extracts an identification code for identifying specific contents from an originated number included in the originated message(503). The control unit searches a database with the identification code(505). The control unit inspects whether contents corresponding to the identification code exist(507). If not, the control unit generates an error message(523). The control unit transmits the error message to the mobile terminal(525). If so, the control unit judges character of the contents(509). The control unit inspects whether the contents are fixed contents(511). If so, the control unit executes a 'fixed contents providing subroutine'(521). If not, it is inspected whether the contents are flexible contents(513). If so, the control unit executes a 'research subroutine'(515). The control unit executes a 'product selling subroutine'(519).

Description

Wireless internet server device and service method thereof {MOBILE INTERNET SERVER APPARATUS AND SERVICE METHOD THEREOF}

The present invention relates to a wireless internet server apparatus and a service method thereof, and more particularly, to a wireless internet server apparatus and a service method thereof for the services of various media.

Home shopping is generally performed through the Internet or through a broadcasting medium such as a TV (cable TV). However, in terms of providing information on products to be purchased in a variety of ways with certainty, home shopping through broadcast media, which realizes real-time moving pictures, is popularized.

That is, when a buyer watches an advertisement of a product on TV and wants to purchase the product, the buyer calls the home shopping company that advertises the product, presents the color, size and quantity of the product to be purchased, and provides the payment method and shipping information. The product is purchased in the manner of providing.

This approach causes a lot of inconvenience for the buyer. For example, the phone number of a home shopping company must be checked through a TV, and there is an inconvenience of mentioning a product to be purchased during a call. In addition, since personal information or credit information is directly provided to the telemarketer of the home shopping company, the reliability of the delivery is not secured, and the risk of leakage of personal information is always inherent.

Meanwhile, in recent years, TV programs have been actively engaged by viewers, such as surveying a questionnaire, broadcasting a quiz, or providing a betting game in a sports event. In general, viewers participate in these services by using an automatic response system (ARS) or by accessing the Internet.

For example, in the case of ARS, a viewer calls a phone number displayed on the screen and takes a plurality of key actions according to a plurality of announcements to participate in the service. In the case of the Internet, the viewer accesses the site, finds a page that provides the service, moves to it, and enters a variety of information.

That is, all of these methods require a person to move to a place where entry means (telephone, computer) are located, and also requires a lot of work and time. Therefore, most people do not use these services because they are cumbersome even if they want to use these services.

Accordingly, an object of the present invention is to provide a wireless Internet server apparatus and a service method thereof for providing services of various media.

Another object of the present invention is an apparatus and method for a mobile terminal to dial a known number through an advertisement medium and attempt to access a wireless Internet server for the services of various media, and the wireless internet server to process the connection of the mobile terminal. In providing.

Another object of the present invention is to provide an apparatus and a method for a mobile terminal to dial a known number through an advertisement medium to access specific contents of a wireless internet server, and to handle the connection of the mobile terminal by the wireless internet server.

It is still another object of the present invention to provide an apparatus and a method for a mobile terminal to dial a number read from an RF reader to access specific contents of a wireless internet server, and to handle the connection of the mobile terminal by the wireless internet server.

According to the present invention for achieving the above objects, the mobile terminal attempts to access a wireless Internet server for the supplementary services performed by the broadcasting station by calling a known number through the advertising medium, the wireless Internet server of the mobile terminal The method for processing a connection may include extracting an identification code for identifying a specific content from a calling number in the calling message when receiving an outgoing message from the mobile terminal, and contents corresponding to the identification code exist in a database. Checking whether the content is present in the database, and if the content exists in the database, serving the content to the mobile terminal.

Preferably, the calling number includes a code for routing to the server and the identification code for identifying the specific content.

Preferably, when the content is a paid content, the process of requesting user information of the mobile terminal to the mobile communication network, and upon receiving the user information from the mobile communication network, by transmitting the user information and the payment amount to a payment agency; The method may further include requesting a payment and providing a service to the mobile terminal when the payment approval message is received from the payment agency.

Preferably, the method may further include transmitting the result data generated due to the service of the content to a server of a broadcasting company and a home shopping company that requested the service of the content.

1 shows a schematic network configuration according to the present invention.

FIG. 2 shows a more detailed configuration of FIG. 1. FIG.

3 is a diagram illustrating a functional block configuration of a mobile terminal 7 according to an embodiment of the present invention.

4 is a diagram showing a detailed configuration of an agency server 4 according to an embodiment of the present invention.

5 is a diagram illustrating a control procedure of the agency server 4 according to an embodiment of the present invention.

FIG. 6 shows a detailed procedure of the "fixed content provision subroutine" described in FIG.

FIG. 7 is a diagram showing the detailed procedure of the "survey subroutine" explained in FIG.

FIG. 8 is a diagram showing the detailed procedure of the "merchandise sales subroutine" explained in FIG.

FIG. 9 shows a detailed procedure of the "batting subroutine" described in FIG.

<Brief description of symbols for the main parts of the drawings>

1: Mobile communication network 2: Internet

3: branch server 4: proxy server

5: broadcaster server 6: home shopping server

7: mobile terminal

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Hereinafter, the present invention will be described with respect to the Internet server device and its service method for substituting additional services (survey, betting service, quiz, etc.) of the TV program in the wireless environment and the sale (and description of goods) of other companies.

A unique number is assigned to each service and each item, which is known to the public by the company that commissions the service (the company that sells the item). For example, it may be known through TV broadcasting, catalogs, outdoor advertisements, web pages, and the like. The mobile terminal user can directly enter the corresponding service providing page and the product description page by only calling the number.

For example, the number may be a code (or content provider identification code) for routing to the Internet server (agent server), and an identification code for identifying specific content (e.g., content requester identification code (XXXX) + content). (Service or product) identification code). When the mobile terminal dials the number, the mobile communication network transmits the call to the Internet server by the content provider identification code, and the Internet server reads the content corresponding to the identification code for identifying the specific content. Send to the mobile terminal.

As another example, when there are a plurality of proxy servers, a branch server may be configured to branch the call (mobile call) of the mobile terminal to the corresponding proxy server. In this case, the number transmitted by the mobile terminal is a code (##) for routing to the branch server, the content provider identification code, and an identification code (content client company identification code + content identification code) for identifying specific content. It is composed of a combination. When the mobile terminal dials the number, the mobile communication network transmits the call to the branch server by the code (##), and the branch server sends the call to the corresponding server by the content provider identification code. To pass. The proxy server reads the content corresponding to the identification code for identifying the specific content and serves the mobile terminal. In this way, the user can directly access the corresponding content by only one transmission operation.

The present invention can be applied to any code division multiple access (CDMA) mobile communication system (eg, IS-95, CDMA1x, 1xEVDO, 1xEVDV, UMTS, W-CDMA, etc.) that provides a wireless Internet service.

1 shows a schematic network configuration according to the present invention. 1 illustrates a network configuration in which the branch server exists.

As shown, the network according to the present invention is largely a mobile terminal 7, a mobile communication network (1), the Internet (2), branch servers (3), a plurality of agency servers (4) and a plurality of service requests ( Or a content requesting company) servers 5 and 6. Here, for convenience of explanation, it is assumed that the server 5 is a "broadcaster server" and the server 6 is a "home shopping server". The branch server 3 performs a routing function of transferring a call (Mobile call) from the mobile communication network 1 to the corresponding agency server (4). That is, the branch server 3 stores a mapping relationship between the content provider identification code and the IP address of the company server in a table, and corresponds to the content provider identification code from the origination message when the mobile call is received. The IP address is read from the table and the call is passed to the server of the IP address.

2 shows a more detailed configuration of FIG. 1. In particular, FIG. 2 is intended to show the transmission path of signals (or messages or packets) exchanged between the mobile terminal 7 and the proxy server 4.

As shown, the mobile communication network 1 includes a base station transceiver base system (BTS) 200, a control station (BSC: base station controller) / packet control unit (PCF) 201, and a switching center (MSC). : Mobile Switching Center (202), Home Location Register (HLR: Home Location Register, not shown), Visitor Location Register (VLR: Visitor Location Register, not shown), Packet Data Service Node (PSDN) (FA) / Foreign Agent (203), Carrier's intranet (206), Authorization / Accounting (AAA) (204), Home Agent (HA: Home Agent) (205) ) And the like.

Referring to FIG. 2, the mobile terminal 7 is within the range of any base station 200, and information of the mobile terminal 7 passes through the base station 200 and the control station 201 controlling the switching station 202. Is transmitted to the mobile terminal 7 via the control station 201 and the base station 200. The mobile terminal 7 is meant to include all terminals that can be communicated (circuit communication and packet communication) while the user is carrying and moving.

The base station 200 is responsible for connecting the mobile terminal 7 to the control station 201, the wireless communication with the mobile terminal 7, and performs a wired communication with the control station 201 Perform wired / wireless conversion function. The control station 201 coordinates the connection between the base station 200 by connecting the base station 200 to the switching center 202 and is responsible for a signal processing function for communication between the base station 200 and the switching station 202. The packet control unit (PCF) in the control station 201 processes packet data in association with the packet data service node 203.

The packet data service node 203 is responsible for an interface function between a radio access network (RAN) and a data core network 206. That is, the data link layer is terminated from the mobile terminal 7 and routed to a higher layer protocol on the data network. In this case, a simple IP call is directly connected to an IP network (Internet), and a mobile IP call is connected to a home agent (HA) through a GRE (Generic Routing Encapsulation) tunnel. Connect.

The home agent 205 serves as a gateway for the mobile IP user to access the Internet. The home agent 205 performs tunneling with the PSDN 203 for MIP registration and delivers a MIP call packet from the home network to the PSDN 203.

Therefore, when the mobile terminal 7 attempts to connect to the proxy server 4 connected to the Internet 2, first, the AAA 204 performs subscriber authentication. If the subscriber authentication succeeds, the home agent (or visiting agent) assigns the mobile terminal 7 an IP address to be used for packet communication (when using mobile IP). Thereafter, the mobile terminal 7 performs packet communication with the assigned IP address. Here, the signal (or message or packet) from the mobile terminal 7 is transmitted through the control station 201, the packet data service node 203, the home agent 205, and the Internet 2. The signal (or message or packet) from the proxy server 4 is transmitted to the mobile terminal 7 in reverse of the process.

3 illustrates a functional block configuration of the mobile terminal 7 according to the embodiment of the present invention.

As illustrated, the mobile terminal 7 includes a control unit 311, a memory 312, a voice processing unit 313, a display unit 314, a key input unit 315, a speaker 325, a microphone 326, and a CDMA. Module 324 and RF reader 330. Here, the CDMA module 324 includes a channel coding unit 316, a diffusion modulator 317 and an RF transmitter 318, a duplexer 319, an RF receiver 320, a despreading demodulator 321, and channel decoding. The unit 322 includes an antenna 323, and the RF reader 330 includes a decoder 327, an RF unit 328, and an antenna 329.

Referring to FIG. 3, first, the controller 311 controls the overall operation of the mobile communication terminal. The controller 311 is typically a one chip microprocessor, and may use, for example, a mobile station modem (MSM) chip manufactured by Qualcomm. The memory 212 includes a volatile memory (eg, RAM) and a nonvolatile memory (eg, flash memory, EEPROM). The memory 212 is generated according to program data, initial service data, and performance of an operation for controlling the overall operation of the mobile communication terminal. Store temporary data.

The voice processor 313 converts the PCM data from the controller 311 into an analog voice signal and outputs the same to the speaker 325, and converts the analog voice signal from the microphone 326 into PCM data to the controller 311. Output

The display unit 314 displays an overall state of the mobile communication terminal and input user input information and the like on a display window (for example, a liquid crystal display (LCD)) under the control of the controller 311. The key input unit 315 includes a plurality of numeric key buttons, navigation key buttons, and the like, and transmits a key signal corresponding to a key selected by the user to the controller 311.

The channel coding unit 316 channel-codes and interleaves the transmission message from the control unit 311, converts the transmission message into an analog baseband signal, and provides it to the spread modulator 317. The spreading modulator 317 spreads and modulates the baseband signal from the channel coding unit 316 through orthogonal spreading and PN spreading. The RF transmitter 318 converts the spread modulated signal from the spread modulator 317 into a high frequency (Radio frequency) signal and outputs the signal to the antenna 323 through the duplexer 319. The antenna 323 radiates the change of the electrical signal on the lead to electromagnetic waves in the air.

The duplexer 319 separates a transmission signal and a reception signal. In other words. The transmission signal from the RF transmitter 318 is transmitted to the antenna 323, and the signal received through the antenna 323 is transmitted to the RF receiver 320. The RF receiver 320 converts a radio frequency (RF) signal received from a neighboring base station into a baseband analog signal by adjusting the frequency down and outputs the baseband analog signal. The despread demodulator 321 despreads and demodulates the output signal from the RF receiver 320 through PN despreading and orthogonal spreading. The channel decoding unit 322 restores the despread demodulated signal from the despread demodulator 321 to an original information message through deinterleaving and channel decoding, and restores the restored information message. It is provided to the control unit 311.

For example, while connected to the Internet server, the information generated by the control unit 311 according to the user's key action is predetermined through the channel coding unit 316, the diffusion modulation unit 317, and the transmitting RF unit 318. It is made of signal of mobile communication standard and transmitted to base station. On the other hand, the signal received from the base station is restored to the original information message via the RF receiver 320, the despreading demodulator 321, the channel decoding unit 322 is provided to the control unit 311, the control unit ( 311) the application (eg, a web browser, etc.) is driven to process the information message (eg, displayed on the screen).

The RF unit 328 converts the radio frequency signal received through the antenna 329 into a baseband digital signal and outputs the baseband digital signal. Here, the radio frequency signal received by the RF unit 328 is a signal generated from an RF tag attached to an article, and the radio frequency signal received by the CDMA module 324 is different from the radio frequency signal. As such, a technology for recognizing RF signals by proximity is called a contactless RF recognition technology. In recent years, it is widely used for a credit card chip mounted on a traffic card and a mobile phone. The decoder 327 decodes the digital signal from the RF unit 328 and outputs a data string indicating a specific number to the control unit 311.

The controller 311 continuously checks whether the data string indicating the specific number is input from the RF reader 330. If the data string is input, the controller 311 analyzes the data string and outputs the corresponding character string (number) to the display unit 314 to display on the display window. At this time, the control unit 311 also displays a message asking whether to send. In this state, when the user inputs a call key (call key), the controller 311 attempts to call with the character string (the number). This string is a number for directly accessing specific content of the agency server 4 as described above.

For example, when a user wants to know detailed information about an article (or an exhibition article) in a museum or the like, the user may approach the mobile terminal 7 to an RF tag related to the article to recognize the RF signal. Thereafter, when the recognized number is displayed on the display unit of the mobile terminal 7, the user presses a call key (call key) and attempts to access a specific content of the agency server 4. On the other hand, the agency server 4 reads the content (item detail information) corresponding to the number (or caller number) and transmits to the mobile terminal 7, the mobile terminal 7 is the agent server (4) Display information received from the display window.

4 shows a detailed configuration of an agency server 4 according to an embodiment of the present invention.

As shown, the proxy server 4 is a control unit (CPU) 400, ROM 410, RAM 420, external storage device 430, network communication unit 440, input interface 450, output The interface 840 and various external devices 451, 452, 461, and 462 are included.

Referring to FIG. 4, first, the controller 400 controls the overall operation of the agency server 4. The ROM 410 stores a fixed program or fixed parameters used by the controller 400. The RAM 420 stores various programs executed by the controller 400 and temporary data generated during program execution.

Specifically, the RAM 820 is a content determination module 421, fixed content providing module 422, survey module 423, product sales module 424, betting module 425 according to an embodiment of the present invention And so on. The content determination module 421 extracts an identification code for identifying a specific content from the received IP packet (outgoing information of the terminal), checks whether there is a content corresponding to the identification code, and if the content exists, the content. Performs a process of calling a program (module) for providing a to a user. The fixed content providing module 422 provides contents (CF, film, education, life information, documentary, news, music, TV program, display article description, etc.) that are built in the database of the agency server 4 to the user. Perform the processing provided.

The survey module 423 provides information necessary for the survey to the terminal (user) accessing the survey content, records the user's selection in a database (survey DB), and statistics the contents collected at the end of the survey period. Process to transmit to the client (eg broadcasting station). The product sales module 424 provides information required for purchase to a terminal (user) connected to purchase a product, and performs a process of requesting delivery to a corresponding client (eg, a home shopping company) at the time of purchase. The betting module 425 provides information required for betting to the terminal (user) accessing the betting content, stores the user's selection in a database (batting DB), and statistically processes the collected content at the end of the betting period for the client. Performs the process of transmitting to (e.g. broadcasting station).

The external memory device 430 is a mass storage device, and is composed of a hard disk, a floppy disk, a CD_ROM, a DVD, and the like. The external memory device 430 stores a fixed content database 431, a survey database 431, a sales product database 433, a betting database 434, and the like. The fixed content database 431 manages various paid / free contents (CF, movie, education, life information, documentary, news, music, exhibition item description, etc.) and user usage history. The survey database 432 manages basic information (such as survey contents), collected contents (like votes and disagree votes), and winner information (name, mobile phone number, home address, etc.) for the survey service. The merchandise database 433 manages information of goods sold and buyers. The betting database 434 manages basic information (match name, team name, current score, etc.) necessary for the betting service, and information of the betting participants (team betting, betting amount, personal information, etc.).

The network communication unit 440 includes a protocol processing module (which includes a software module and a hardware module) for communicating in an IP protocol manner. That is, the network communication unit 440 performs a function of processing the IP packet received through the Internet to extract the information message and provide it to the control unit 400. In addition, an information message from the control unit 400 is made into an IP packet according to a predetermined protocol layer, and the IP packet is transmitted to a corresponding destination (IP address) through the Internet.

The input interface 450 is a data input means, and a mouse 451, a keyboard 452, and the like, which are pointing devices, are connected to each other. The output interface 460 is various data output means, and is connected to a display portion 461 such as a CRT, an LCD, a printer 462 for outputting a hard copy, or the like.

In the following description of the algorithm performed by the agency server 4, for the convenience of explanation, the operation of the control unit (CPU) will be described, but the control unit (CPU) described above (ROM), RAM (RAM), etc. It is apparent in the art that an operation is performed by driving various mounted software modules.

5 shows a control procedure of the proxy server 4 according to an embodiment of the present invention.

Referring to FIG. 5, the control unit 400 first checks whether an outgoing message from the mobile terminal is received in step 501. The origination message is a message issued by a user's origination key (call key) input. As described above, the outgoing message is delivered to the agency server 4 via the mobile communication network 1 and the branch server (3). If the reception of the call message is detected, the controller 400 proceeds to step 503 and includes a call number included in the received call message (a number input by the user or a number recognized by the RF reader 330). Extracts an identification code (or content code) for identifying specific content. In an embodiment of the present invention, the calling number is a code (content provider identification code) for routing to the agency server (4), and an identification code for identifying the specific content (for example, content requester identification code ( XXXX) + content (service or product) identification code).

After extracting the identification code for identifying the specific content, the control unit 400 searches the database with the extracted identification code in step 505, and checks whether the content corresponding to the identification code exists in step 507. If the corresponding content does not exist, the controller 400 proceeds to step 523 and generates an error message including predetermined information (eg, the requested information does not exist), and generates the generated error message in step 525. The message is sent to the mobile terminal and then terminated. The error message is transmitted to the mobile terminal via the Internet 2 and the mobile communication network 1, and the mobile terminal 7 processes the message and displays it on the display unit.

If it is determined in step 507 that the corresponding content exists, the controller 400 proceeds to step 509 to determine the nature of the content, and in step 511 the content is fixed content (eg, CF, movie, education). , Life information, documentaries, news, music, exhibition items, etc.). If it is determined that the corresponding content is fixed content, the controller 400 proceeds to step 521 to perform a "fixed content provision subroutine". The fixed content providing subroutine will be described in detail later with reference to FIG. 6.

On the other hand, if it is determined that the fixed content is not, the controller 400 proceeds to step 513 and checks whether the corresponding content is floating content. If the content is not the flow content, the process returns to step 509 to determine the nature of the content again, and if it is determined that the flow content, the control unit 400 services the content to the mobile terminal.

In the present invention, "survey", "sale of goods" and "batting service" are described as examples of the flow content. That is, if the content code indicates survey content, the control unit 400 performs a "survey subroutine" in step 515 to provide the corresponding service to the mobile terminal, and if it indicates product sales content in step 517. In step "product sales subroutine" to provide the corresponding service to the mobile terminal, if the bet is instructed in step 519 "batting subroutine" to provide the service to the mobile terminal. Each of the above-described subroutines (steps 515, 517, and 519) will be described in detail later with reference to the drawings.

FIG. 6 shows a detailed procedure of the "fixed content provision subroutine" described in FIG.

Referring to FIG. 6, in step 601, the controller 400 accesses content according to a content code (content client company identification code + content identification code) extracted from the calling number. In operation 603, the controller 400 determines whether the content requested by the mobile terminal is paid content. If the free content, the control unit 400 proceeds directly to step 621, and in the case of paid content, the control unit 400 proceeds to step 605 to notify the terminal of the content fee. That is, it generates a message (or packet) containing the fee information (for example, paid content. The fee is XX. Do you want to use it?-> OK), and send the message to the Internet (2) and the mobile communication network (1). Transfer to the mobile terminal 7 through.

In operation 607, the controller 400 checks whether a message for approving use is received from the mobile terminal. When a message for approving the use is received, the controller 400 requests user information of the mobile terminal 7 from the mobile communication network 1 in step 609. Then, the mobile communication network (exchange station) reads the user's information (name, telephone number, address, etc.) from the database, packetizes it, and delivers the packet to the proxy server 4. That is, the controller 400 checks whether user information of the mobile terminal 7 is received from the mobile communication network 1 in step 611.

When the user information is received, the control unit 400 proceeds to step 613 and requests a payment agency to pay the fee. For example, the payment agency may be a mobile communication company (mobile phone payment), credit card company (card payment). In the case of mobile phone payment, the payment amount is included in the next month's mobile phone bill and charged to the user. After requesting the payment, the control unit 400 checks whether an approval message is received from the payment agency in step 615.

That is, it analyzes the incoming message and checks whether it is an acknowledgment message. If it is not the approval message, the control unit 400 checks whether the approval failure message in step 623. If it is not the approval failure message, the control unit 400 returns to step 615 to check whether the approval message is received again, and if the approval failure message, the control unit 400 returns to step 625 failure guide information (payment error). Terminate the service due to)) and transmits the message to the mobile terminal 7 and terminates.

On the other hand, upon receiving the approval message, the control unit 400 is charged to the mobile terminal 7 a message including the approval result information (for example, the next month mobile phone charges. Will you run the service-> confirmation) in step 617. In step 619, it is checked whether a response is received from the mobile terminal 7. Upon reception of the response, the control unit 400 reads the content from the database in step 621, packetizes it, transmits it to the mobile terminal 7, and then ends.

Examples of the fixed content include CF, film, education, life information, documentary, news, music, and exhibit description. Since these contents are relatively large in data volume, they are compressed according to their characteristics (eg, Run Length Encoding (RLE), Moving Picture Expert Group (MPEG)) and stored in a database (fixed content DB). The agent server 4 reads the compressed data stored in the database, packetizes it, and transmits the packetized data to the mobile terminal 7.

FIG. 7 shows a detailed procedure of the "survey subroutine" described in FIG.

Referring to FIG. 7, first, the control unit 400 accesses a specific area of the survey database 432 according to the content code (content client company identification code + content identification code) extracted from the calling number in step 701. In step 703, the questionnaire content information (for example, "our country must go asynchronously mobile communication? Should go synchronously? 1. asynchronous type 2. synchronous type) generates a message and transmits it to the mobile terminal (7).

In operation 705, the controller 400 checks whether a questionnaire participation message is received from the mobile terminal 7. When the questionnaire participation message is received, the control unit 400 proceeds to step 707 to reflect the user's selection in a database (survey DB), and processing result information (for example, "Thank you for responding to the survey") in step 709. Is transmitted to the mobile terminal (7). After receiving the processing result information, the mobile terminal 7 returns to the standby state.

In step 710, the controller 400 checks whether a questionnaire remains. If there are no more question items, the control unit 400 proceeds to step 711 and if the question items remain, the control unit 400 proceeds to step 725 and checks whether the question is the transmission time. When the transmission time is reached, the controller 400 proceeds to step 727 to generate a response request message and transmits the response request message to the mobile terminal 7, and checks whether a response message is received from the mobile terminal 7 in step 729. At this time, the mobile terminal 7 is connected to the corresponding content of the wireless Internet server (3) again. When the response message is received, the controller 400 accesses the corresponding area of the survey database 432 to read the next questionnaire in step 731, and then returns to step 703 to include the message. After generating and transmitting to the mobile terminal 7 performs the following steps.

The controller 400 performs statistical processing based on the contents registered in the survey database in step 711. For example, it counts as "70% total number of selectors and 30% total number of selectors". The controller 400 transmits the statistical information to a server of a corresponding company (eg, a broadcasting station) that has requested a survey in step 713. The statistical information may be transmitted in real time or may be transmitted at a predetermined time period.

After transmitting the statistical information, the controller 400 checks whether the survey completion time has been reached in step 715. If the survey completion time has not been reached, the controller 400 terminates the program, and if the survey completion time has been reached, the controller 400 proceeds to step 717 to perform the survey service. Disables and draws a certain number of winners among mobile terminal users who applied for the survey by a predetermined method (random method or predetermined rule (100th applicant, 1000th applicant ... lottery)) .

In operation 719, the controller 400 requests personal information of the winners from the mobile communication network. Then, the mobile communication network (exchange station) reads the information (name, telephone number, address, etc.) of the winners from the database, packetizes them, and delivers them to the agency server 4. That is, the controller 400 checks whether the information of the winners is received from the mobile communication network 1 in step 721. When the information of the winners is received, the controller 400 proceeds to step 723 and transmits a message including the information of the winners to a company (eg, a broadcasting station) that has requested a survey and ends.

For example, in the case of a quiz service, the above-described process (survey process) of FIG. 7 is performed. However, if the quiz service is provided for a fee, the user is notified of the paid content prior to providing the service as shown in FIG. 6 and implemented to provide the service when the user pays the service fee.

FIG. 8 shows the detailed procedure of the "merchandise sales subroutine" described in FIG.

Referring to FIG. 8, first, in step 801, the control unit 400 stores a corresponding area (product information store) of a sales product database according to the content code (content client company identification code + content identification code) extracted from the calling number. ) To read the information of a specific product, and in step 803 generates a message containing information (product name, price, order quantity input request, etc.) requesting the purchase of the specific product, and transmits the message to the mobile terminal (7). do.

In step 805, the controller 400 checks whether a message (or a purchase decision message) including an order form is received from the mobile terminal 7. When the purchase decision message is received, the controller 400 transmits a message to the mobile terminal 7 asking whether the buyer is the same as the recipient in step 807, and analyzes the response message to the buyer in step 809. Determine if the recipient and the recipient are the same.

If the buyer and the recipient are the same, the control unit 400 immediately proceeds to step 815. Otherwise, if the buyer and the recipient are different, the control unit 400 proceeds to step 811 and requests for input of the delivery information. Is transmitted to the mobile terminal (7). After transmitting the message, the controller 400 checks whether a message including delivery information (recipient name, address, telephone number, etc.) is received in step 813. If the message including the delivery information is received, the controller 400 proceeds to step 815 and requests the buyer information (user information of the terminal) from the mobile communication network 1 to the mobile communication network 1, and from the mobile communication network 1 in step 817. Check whether a message containing the buyer information is received.

Upon receiving the message including the buyer information, the controller 400 transmits the payment amount and the buyer information to a payment agency (mobile communication company, credit card company) in step 819 and requests a payment, and in step 821. Check if an approval message is received from the payment agency.

That is, it checks the received message to see if it is an acknowledgment message. If it is not the approval message, the controller 400 proceeds to step 827 and checks whether the received message is an approval failure message. In the case of the approval failure message, the controller 400 ends the transmission of the message including the purchase failure information (for example, "ends due to a payment error") to the mobile terminal 7 in step 829.

On the other hand, if the received message is an approval message, the control unit 400 proceeds to step 823 and transmits the purchase completion information (for example, "purchase has been made normal") to the mobile terminal 7, step 825. Sends a message including purchase related information (purchase product identification information and quantity) and buyer information (including shipping information) to the server of the company requesting the sale (eg, a home shopping company) and ends.

9 shows a detailed procedure of the "batting subroutine" described in FIG.

Referring to FIG. 9, first, the control unit 400 records the corresponding area (specific betting game information) of the betting service database according to the content code (content client company identification code + content identification code) extracted from the origination message in step 901. To access the betting game guide message and access the betting game guide information (eg, "Current score 1 (team A): 0 (team B), enter the team to bet and the amount to bet") at step 903. Generates a message including a) and transmits the message to the mobile terminal 7.

In operation 905, the controller 400 checks whether a message (or a betting game participation message) including the betting participation information is received from the mobile terminal 7. Upon receiving the betting game participation message, the controller 400 extracts betting participation information (eg, the name of the betting team, the betting amount, etc.) from the betting game participation message in step 909 and stores it in the betting service database.

The controller 400 requests participant information (user information of the mobile terminal) from the mobile communication network 1 in step 909, and receives a message including the participant information from the mobile communication network 1 in step 911. Check it. Upon receiving a message including the participant information, the control unit 400 transmits a payment amount and the participant information to a payment agency (mobile communication company, credit card company) in step 913, and requests a payment in step 915. Check if an approval message is received from the payment agency.

That is, it checks the received message to see if it is an acknowledgment message. If it is not the approval message, the controller 400 proceeds to step 927 and checks whether the received message is an approval failure message. In the case of the approval failure message, the controller 400 terminates after transmitting a message including participation failure information (for example, "ends due to a payment error") to the mobile terminal 7 in step 929.

If the received message is an approval message, the control unit 400 proceeds to step 917 and transmits a message including the betting participant information (for example, "the betting participation was successful") to the mobile terminal 7. do. The controller 400 checks whether the batting end time has been reached in step 919. If the batting end time has not been reached, the controller 400 ends the present program. If the batting end time has been reached, the controller 400 disables the batting service corresponding to the content code in step 921. In step 921, the game is terminated. This can be detected by the operator's external input (game result input).

When the end of the game is detected, the controller 400 statistically processes user participation contents recorded in the database in step 923. For example, a dividend is calculated and stored for each participant who bets on the winning team. In operation 931, the controller 400 ends the transmission of the message including the statistically processed information to a server of a company (eg, a broadcasting station, a sports betting service company, etc.) that has requested a service.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by those equivalent to the scope of the claims.

As described above, the present invention displays a code on a live screen of airwaves, cable TV, and satellite broadcasting, and the mobile terminal user can directly access a service (or content) simply by sending a code, anytime, anywhere. There is an advantage to using the service. Innovative ways are endless, with a wide range of services that can be linked to a variety of broadcast content, including movies, CFs, educational broadcasts, life information, documentaries, news, music, discussions, quizzes, and sports. In addition, since the personal information necessary for payment of the service fee and the delivery of goods is provided from the mobile communication company, the user may eliminate the trouble of inputting personal information (oral input and key input).

The present invention has the effect of replacing a substantial portion of the interactive service that the digital TV is to provide by using a mobile terminal. Since it takes more than 5 years before digital TV is spread in most homes, it takes a lot of time before the interactive service of digital TV is commercialized, and it is inconvenient that only one person in each household should use the remote control even after it is used. There are many problems, such as a space constraint that should be used only at home, a lot of investment in broadcasting-related facilities, and a lot of time required to make and provide a service. However, two-way service using mobile terminal can effectively provide two-way service even with current analog TV, and all users who have mobile terminal in one household can participate in the service, and use the service wherever there is TV outside home. It has the advantage that it takes very little cost and little time to produce the service contents.

The present invention is expected to create a new TM-commerce business area that combines the advantages of currently commercially available T-commerce and M-commerce. T-commerce has the advantage that it can visually and effectively describe the product and advertisement using TV, M-commerce has the advantage that the service can be used anywhere using a mobile terminal, the present invention has two advantages It's a great new way of doing business. When the present invention is commercialized in earnest, it is expected that various business areas called TM-commerce will be created, which will greatly contribute to industrial development in Korea and abroad.

Claims (21)

In the method for the mobile terminal attempts to connect to the wireless Internet server for the additional service provided by the broadcasting station by calling a known number through the advertising medium, the wireless Internet server in the method for processing the connection of the mobile terminal, Extracting an identification code for identifying a specific content from a calling number in the calling message when receiving an outgoing message from the mobile terminal; Checking whether content corresponding to the identification code exists in a database; If present in the database, providing the content to the mobile terminal. The method of claim 1, The calling number includes a code for routing to the server and the identification code for identifying the specific content. The method of claim 1, Requesting user information of the mobile terminal from a mobile communication network when the content is paid content; When the user information is received from the mobile communication network, requesting payment by transmitting the user information and the payment amount to a payment agency; And when the payment approval message is received from the payment agency, serving the content to the mobile terminal. The method of claim 1, And transmitting the result data generated by the service of the content to a server of a broadcasting company and a home shopping company that have requested the service of the content. In the method for the mobile terminal attempts to connect to the wireless Internet server for the additional service provided by the broadcasting station by calling a known number through the advertising medium, the wireless Internet server in the method for processing the connection of the mobile terminal, Extracting an identification code for identifying a specific content from a calling number in the calling message when receiving an outgoing message from the mobile terminal; Checking whether content corresponding to the identification code exists in a database; If the content exists in the database, checking whether the content is paid content; Requesting user information of the mobile terminal from a mobile communication network in the case of the euro content; When the user information is received from the mobile communication network, requesting payment by transmitting the user information and the payment amount to a payment agency; And when the payment approval message is received from the payment agency, serving the content to the mobile terminal. The method of claim 5, And receiving an error message to the mobile terminal when receiving the approval failure message from the payment agency. The method of claim 5, If the content is free content, the method further comprising the step of serving the content to the mobile terminal. The method of claim 5, The calling number includes a code for routing to the server and the identification code for identifying the specific content. The method of claim 5, And the server services contents such as CF, movie, education, life information, documentary, news, music, TV program, exhibit description and the like. In a method for a mobile terminal to dial a known number through an advertising medium to connect to a wireless Internet server for the sale of goods made by a broadcasting station, and the wireless Internet server to handle the connection of the mobile terminal, Extracting an identification code for identifying a specific content from a calling number in the calling message when receiving an outgoing message from the mobile terminal; Checking whether the item information corresponding to the identification code exists in the database; If the goods information exists, transmitting the goods information to a mobile terminal and requesting a purchase; Requesting user information of the mobile terminal from a mobile terminal when receiving a purchase decision message from the mobile terminal; When the user information is received from the mobile communication network, requesting payment by transmitting the user information and the payment amount to a payment agency; And upon receiving a payment approval message from the payment agency, transmitting a purchase completion message to the mobile terminal and transmitting a message requesting delivery of the goods to a server of a company that has requested the sale of the goods. How to. The method of claim 10, The calling number includes a code for routing to the server and an identification code for identifying the specific content. delete delete delete delete delete An apparatus for accessing a specific content of a wireless Internet server by calling a mobile terminal having an RF reader to a number read from the RF reader, A radio frequency (RF) unit for converting a radio frequency of a predetermined band received through an antenna into a baseband digital signal and outputting the baseband digital signal; A decoder which decodes the baseband digital signal from the RF unit and generates a data sequence indicating a specific number; A display unit for displaying the specific number and the call request message on a display window under control of a controller; And a control unit which attempts to access a specific content of the wireless Internet server by calling a specific number displayed on the display window when a call key input is detected. Claims [1] A method for accessing a specific content of a wireless internet server by calling a mobile terminal having an RF reader to a number read from the RF reader, Converting a radio frequency of a predetermined band received through an antenna into a baseband digital signal; Decoding the baseband digital signal to generate a data sequence indicating a specific number; Displaying the specific number and the call request message on a display window; And when a call key input is detected, attempting to access a specific content of the wireless Internet server by calling a specific number displayed on the display window. In a method for a mobile terminal having an RF reader to dial a number read from the RF reader to connect to the wireless Internet server for the description of the exhibition items, the wireless Internet server to handle the connection of the mobile terminal, Extracting an identification code for identifying a specific content from a calling number in the calling message when receiving an outgoing message from the mobile terminal; Checking whether item description information corresponding to the identification code exists in a database; And transmitting the item description information to the mobile terminal if the item description information exists. The method of claim 19, The calling number includes a code for routing to the server and the identification code for identifying the specific content. delete