KR100403535B1 - Method For Indication Of Advertisement In Electronic Map - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to an advertising method using an electronic map and a computer readable recording medium having recorded thereon a program for realizing the method.

2. Technical problem to be solved by the invention

The present invention utilizes an electronic map to provide advertisements as well as general geographic information, thereby reducing the production cost of the electronic map, and to promote the popularization of the electronic map, a computer recording an advertising method in the electronic map and a program for realizing the method. Its purpose is to provide a record medium that can be read by

3. Summary of the Solution of the Invention

The present invention provides an advertisement display method in an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of examining whether there is an advertisement to be displayed at the selected level and search location when the level and the search location of the electronic map are selected by the user; And a third step of outputting an advertisement in consideration of the selected level and advertisement display method when there are advertisements to be displayed as a result of the survey.

4. Important uses of the invention

The present invention is used in the advertisement providing system.

Description

Method for Indication Of Advertisement In Electronic Map}

The present invention relates to an advertising method using an electronic map and a computer readable recording medium having recorded thereon a program for realizing the method.

That is, the present invention broadly relates to a method of operating a Geographic Information System (GIS) (hereinafter, simply referred to as a "GIS"), and narrowly to a method of constructing and producing an electronic map and using the same.

GIS is a system that collects, stores, analyzes, and processes geospatial data and can be used in terrain-related fields (roads, traffic, telegraph, gas, water and sewage, water, forest resources, geological soil, etc.).

An electronic map is a map constructed by collecting and processing ground data related to roads and facilities and converting the information through digital conversion. An electronic map is a software that converts paper maps created through surveying into digital methods and implements them in software. Methods, using a GPS receiver, and using satellite images.

Electronic maps are used for a wide range of purposes, including geographic information system (GIS) data construction that meets user needs, in addition to basic information such as specific terrain, feature location and attribute information, and shortest distance road information. Electronic maps are being adopted as an essential system building and operation tool in portal sites. In addition, various types of electronic maps are provided to the general public, and more and more users will use them.

However, the production of the electronic map as described above takes a huge production cost and time, and this production cost is a problem that the obstacle to the popularization of the electronic map is approaching the burden on the general public.

Nevertheless, no attempt has yet been made to create new revenue models using electronic maps. Of course, the function of displaying the location of a specific facility and company using the electronic map is used, but this is a problem that the active profit model using the characteristics of the electronic map is not presented as the use of the passive electronic map. have.

In addition, although electronic maps are provided through information and communication media such as the Internet, there is a problem in that a method of providing advertisements in electronic maps like other contents on the Internet has not been developed.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, by using the electronic map to provide advertising as well as general geographic information to reduce the production cost of the electronic map, to promote the popularization of the electronic map, and the method in the electronic map Its purpose is to provide a computer readable recording medium having recorded thereon a program for realizing this.

1 is a configuration diagram of an embodiment of an advertisement providing system to which the present invention is applied.

Figure 2 is a diagram in one embodiment showing the relationship between scale and level as applied to the present invention.

3 is an exemplary view showing a display form (eg, a road) of data according to a scale applied to the present invention.

Figures 4a and 4b is an exemplary view showing a downtown area and a suburban area of the same scale applied to the present invention.

5a to 5d are exemplary views showing the same suburban area by scale on the basis of the present invention.

6A to 6H are exemplary views illustrating an advertisement display method in an electronic map according to the present invention.

7A and 7B are still another exemplary view of an advertisement display method in an electronic map according to the present invention.

8 is an exemplary view of an advertisement data table applied to the present invention.

According to an aspect of the present invention, there is provided a method of displaying advertisements on an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of examining whether there is an advertisement to be displayed at the selected level and search location when the level and the search location of the electronic map are selected by the user; And a third step of outputting the advertisement information at a predetermined position within the selected level and the search position when there is an advertisement to be displayed as a result of the survey. After being displayed, the output position changes according to the movement of the screen of the electronic map.

According to a preferred aspect of the present invention, there is provided a method for displaying advertisements in an electronic map applied to an advertisement providing system, comprising: a first step of storing advertisement information; A second step of determining whether the data is data that can provide an advertisement when there is data on the electronic map selected by the user at the level and search position of the electronic map selected by the user; A third step of outputting a corresponding message when the determination result indicates that the data cannot be provided; And a fourth step of outputting an advertisement in consideration of the selected level and advertisement display method, when the determination result is data that can provide the advertisement.

In addition, the third step may include a fifth step of determining whether the data can provide an advertisement at another level when the determination result is data that cannot provide an advertisement; A sixth step of outputting a message requesting movement to another level when the data of the advertisement can be provided at another level as a result of the determination of the fifth step; And a seventh step of outputting a message indicating that there is no advertisement data when the data of the advertisement cannot be provided at another level as a result of the determination of the fifth step. Is characterized in that it is made of at least one method of text, voice, video, and animation. In addition, for displaying an advertisement on an electronic map, a first method of storing advertisement information in an advertisement providing system having a large capacity processor is provided. function; A second function of checking whether there is an advertisement to be displayed at the selected level and search position when the level and the search position of the electronic map are selected by the user; And a computer readable recording medium having recorded thereon a program for realizing the third function of outputting the advertisement in consideration of the selected level and the advertisement display method when there are advertisements to be displayed as a result of the survey. A display system comprising: a first function of storing advertisement information in an advertisement providing system having a large capacity processor for displaying advertisements on an electronic map; A second function of determining whether the data is data capable of providing an advertisement when there is data on the electronic map selected by the user at the level and search position of the electronic map selected by the user; A third function of outputting a corresponding message when the determination result indicates that the data cannot be provided; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of outputting the advertisement in consideration of the selected level and advertisement display method, in the case of the data that can provide the advertisement as a result of the determination. .

That is, the present invention relates to a method of displaying advertisements on an electronic map. Currently, a car navigation system (CNS) is the most representative field that can be utilized by providing such an advertisement expression technique. -Geographic information service and internet geographic information service using TITLE and portable terminal.

Referring to the advertisement display method in the electronic map according to the present invention.

First, there are often cases where billboards are installed on roads among areas without facilities such as highways and national roads. However, when producing digital digital map data, it is common not to adopt facilities such as billboards. Therefore, the present invention virtually produces and displays an advertisement on an electronic map on which such advertisement board can be installed.

Second, when a user selects data displayed on the electronic map, an advertisement for the data is displayed in various ways.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 8.

1 is a configuration diagram of an embodiment of an advertisement providing system to which the present invention is applied.

As shown in the figure, the advertisement providing system to which the present invention is applied includes an input unit 101 for inputting geographic information and an advertisement, a geographic information manager 102 for storing and managing geographic information, and storing and managing advertisement information. A central processing unit 103 that is in charge of controlling the display of an advertisement at a specific location on the electronic map using the information of the advertisement information management unit 104, the geographic information management unit 102, and the advertisement information management unit 104. And an output unit 105 for outputting an electronic map on which an advertisement is displayed under the control of the central processing unit 103. In this case, the advertisement providing system is not only a personal computer (PC) but also a personal digital assistant (PCS) and a GPS terminal as all terminals capable of representing a map. The service provider according to the present invention receives advertisement information from advertisement providers during electronic map production and stores the advertisement information in the advertisement information management unit 104.

FIG. 2 is a diagram illustrating a relationship between a scale and a level applied to the present invention, and FIG. 3 is an exemplary diagram showing a display form (eg, a road) of data according to the scale applied to the present invention. 4A and 4B are exemplary views showing downtown areas and suburban areas of the same scale applied to the present invention, and FIGS. 5A to 5D are exemplary views showing the same suburban area applied to the present invention on a scale-by-scale basis. It is also.

In order to display map data in a certain size, the data must be displayed on a scale. If the scale is set to 1: X, X = 1 will be the same size as the real world, and as the X value increases, the map data can be represented relatively small.

In addition, each map data produced through the scale for quick retrieval in use is divided and stored through the level (Level), and the stored data also constitutes the entire map data by selecting the data suitable for the scale.

In this case, as shown in FIG. 3, the road becomes more detailed due to the scale movement between the levels, and the small road that is not displayed at the upper level may also be displayed at the lower level. At this time, the map data will be stored separately in the form as shown in FIG.

The lower level has all the upper level data, but it will be represented as data that is manufactured and composed separately due to the size change according to the scale. However, since the data includes the same absolute coordinate value, the position of the data shown through scaling (movement between levels) is the same position.

In other words, when displaying real-world facilities and the like as map data, even if the same scale is provided, there is a significant difference depending on the amount of data. For example, when comparing FIG. 4A (a downtown area with a scale of 1: 50,000) and FIG. 4B (a suburban area with a scale of 1: 50,000) at the same scale, FIG. 4A expresses a lot of data. In addition, the acquired data is actually more massive, but due to the limitation of expression, the data considered to be the most important in consideration of recognition is extracted and displayed through the output unit for each priority.

However, as shown in FIG. 4B, the region outside the city area lacks the data itself from which data can be extracted. Areas that are not treated as separate data, such as fields, can display nothing relatively. When there is no data to be displayed relatively as shown in FIG. 4B, almost all regions except for the city may be applicable.

In this case, when a scale is set to 1: 2,000,000 based on FIG. 4B (scale 50,000), a relatively large area may be represented. Therefore, the data that can be displayed may have a wider selection. However, the more the data moves from Fig. 5A to Fig. 5D, the less data can be obtained and the more data can be displayed. Therefore, a certain area may be designated where such data is not displayed, thereby advertising in various ways or providing specific geographic information of the area to the user.

This is to virtually process the missing data or add information about a particular current location to the user to eliminate confusion about the current location.

Of course, this method of expression could also be used in urban areas. But putting virtual advertisements in place without actually picking up the data would leave users with plenty of room for confusion.

Accordingly, the present invention is intended to represent a virtual advertisement in various ways in a suburban area where there is relatively no data to be displayed as map data.

In addition, if an advertisement is desired among general geographic information data displayed on the electronic map, a separate advertisement unit may be extracted for advertisement.

There may be various advertising techniques, but it may be expressed in text, voice, video, animation, etc.

Therefore, the present invention can be largely represented by the following three advertising methods.

In the first method, the advertisement information is provided in a one-to-one correspondence with a specific location on the electronic map, that is, the coordinates of the control unit 103 when the map information of the corresponding coordinates is displayed through the output unit 105. The advertisement information is displayed accordingly. In other words, the virtual advertisement or the geographic information of the region is displayed in various ways at an arbitrary location (a suburban area may be suitable) where there is no data to be displayed. The description thereof will be described with reference to FIG. 6.

In the second method, when a user selects data displayed on an electronic map, an advertisement for the data is displayed in various ways. This method can also be used on electronic maps in downtown areas where there is a lot of data to display on the electronic map. Description of this will be described with reference to FIG. 7.

6A to 6H illustrate an example of a display method of an advertisement on an electronic map according to the present invention, and illustrate a display method according to the first method described above. That is, FIG. 6A is a flowchart illustrating an advertisement display method in the electronic map according to the present invention, and FIGS. 6B to 6H are electronic maps for explaining the process of FIG. 6A.

As described above, the advertisement and the geographic information provision of the area will always be represented at that location as a unique arbitrary point with absolute coordinate values. In addition, it will be provided at the same position even during the movement of the map data by scale. Of course, when displaying an advertisement or local information, the size of each scale is different, and thus, the size of the ratio or scale must be adjusted and displayed.

As shown in the figure, advertisement information provided from an advertiser (for example, an advertisement for "Carlsberg") ("Carlsberg" advertisement phrase shown in FIG. 6B) is determined by coordinates on the electronic map where the advertisement information is displayed. In the state is stored in the advertisement information management unit 104 (602). At this time, the advertisement method described in FIG. 6 is suitable for a suburban area where there is relatively no data to be displayed as map data.

Once the advertisement information is stored and the level and search location of the electronic map are selected by the user (604), it is determined whether there is an advertisement to be displayed at the current level (606).

As a result of the determination, when there is an advertisement to be displayed at the current level, the advertisement is output in consideration of the display method of the advertisement at the designated coordinates (608). The display method of the advertisement may be a text, voice, video, animation, or the like as described above. In FIG. 6B to FIG. 6E, advertisements displayed as texts (Carlsberg) are represented, but when displayed on an electronic map, voices may be provided together with the texts.

That is, as described above (step 608), the size of the advertisement for each scale will be displayed according to the ratio of the scale. 6B to 6E illustrate the sizes of the advertisements according to scale. In addition, as shown in FIG. 6E (if the scale is 100,000), due to the limitation of the scale, the display of the advertisement at a further higher level in FIG. 5A (if the scale is 200,000) is only an overexpression, so the ratio of the constant scale If it is more than reasonable to not advertise. To this end, the present invention provides a level determination process 606. This is considered in order not to inconvenience the user who uses the map data due to excessive advertisement expression.

6F to 6H show that the user moves the screen from the south to the north along the Gyeongin Expressway, and the "2002 World Cup advertisement text" on the electronic map also moves down with the screen. That is, it shows that the advertisement according to the invention is displayed at the specified coordinates.

7A and 7B illustrate another example of a display method of an advertisement on an electronic map according to the present invention, illustrating a display method according to the second method described above. That is, FIG. 7A is a flowchart illustrating another method of displaying an advertisement in an electronic map according to the present invention, and FIG. 7B is an electronic map for explaining the process of FIG. 7A.

As shown in the figure, advertisement information provided by an advertiser (for example, an information provider for the "Patent Office") (ad text shown in FIG. 7B) (in this case, the advertisement refers to various information as well as the concept of a general advertisement. Used in a comprehensive sense) is stored in the advertisement information management unit 104 in a state where coordinates on the electronic map on which the advertisement information is to be displayed are determined (702). In this case, the advertisement method described in FIG. 7 may be applied to a region where there is a lot of data to be displayed as map data.

Once the advertisement information has been stored, the level and search location of the electronic map are selected by the user (704).

At the selected level and search location, the user selects data on the electronic map to be searched (that is, a building and a place name displayed on the electronic map, and FIG. 7B shows that the KIPO is selected) (706). In operation 707, the central processing unit 103 determines whether the selected data is data capable of providing an advertisement.

If the determination result is not data that can provide an advertisement, it is determined whether the selected data is data that can provide an advertisement at another level (708). At this time, if the data that can provide an advertisement at another level, the message "Please select a different level" is output (specifically, it can be instructed to move to some level) (710) if the data can not provide advertisement The message "There is no advertisement data" is output (712).

If the determination result is data that can provide an advertisement, the advertisement is output in consideration of the selected level and advertisement display method. The advertisement may be output by voice, video, text, or animation. 7B illustrates a method of providing an advertisement by voice to the JPO.

At this time, as shown in the description of FIG. 6, the size and type of the advertisement for each scale will be displayed according to the ratio of the corresponding scale.

8 is an example of an advertisement data table applied to the present invention, and shows the form of a table in which advertisement information is stored.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

The present invention as described above, by reducing the production cost by expressing the advertisement on the electronic map in a variety of ways, not only can provide an expensive electronic map to the general user innovatively and inexpensively, but also by producing an electronic map including advertising There is an excellent effect that you can see the ramifications of advertising.

In addition, the present invention, the user through the series of the above process to view or listen to the data through the output unit to overcome the limitations on the representation and display of the existing map data in providing the user with beneficial information It has an excellent effect.

Claims (7)

In the advertisement display method in the electronic map applied to the advertisement providing system, A first step of storing advertisement information; A second step of examining whether there is an advertisement to be displayed at the selected level and search location when the level and the search location of the electronic map are selected by the user; And And if there is an advertisement to be displayed as a result of the survey, outputting the advertisement information to a predetermined position within the selected level and search position. And after the advertisement information is first displayed within the selected level and search position, an output position changes according to a screen movement of the electronic map. delete In the advertisement display method in the electronic map applied to the advertisement providing system, A first step of storing advertisement information; A second step of determining whether the data is data that can provide an advertisement when there is data on the electronic map selected by the user at the level and search position of the electronic map selected by the user; A third step of outputting a corresponding message when the determination result indicates that the data cannot be provided; And A fourth step of outputting the advertisement in consideration of the selected level and advertisement display method, when the determination result is data that can provide the advertisement; Advertising display method in the electronic map comprising a. The method of claim 3, wherein The third step, A fifth step of determining whether the data is capable of providing an advertisement at another level when the determination result indicates that the data cannot be provided; A sixth step of outputting a message requesting movement to another level when the data of the advertisement can be provided at another level as a result of the determination of the fifth step; And A seventh step of outputting a message indicating that there is no advertisement data when the determination result of the fifth step is data for which advertisements cannot be provided at other levels. Advertising display method in the electronic map comprising a. The method according to any one of claims 1 to 4, And the advertisement information of the first step comprises at least one of text, voice, video, and animation. In the advertisement providing system having a high-capacity processor for displaying advertisements on an electronic map, A first function of storing advertisement information; A second function of checking whether there is an advertisement to be displayed at the selected level and search position when the level and the search position of the electronic map are selected by the user; And A third function for outputting the advertisement in consideration of the selected level and advertisement display method when there are advertisements to be displayed as a result of the survey A computer-readable recording medium having recorded thereon a program for realizing this. In the advertisement providing system having a high-capacity processor for displaying advertisements on an electronic map, A first function of storing advertisement information; A second function of determining whether the data is data capable of providing an advertisement when there is data on the electronic map selected by the user at the level and search position of the electronic map selected by the user; A third function of outputting a corresponding message when the determination result indicates that the data cannot be provided; And A fourth function of outputting an advertisement in consideration of the selected level and advertisement display method when the determination result is data that can provide the advertisement; A computer-readable recording medium having recorded thereon a program for realizing this.