JPH1152858A - Advertisement printing device and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the merit of taking merchandise advertisement around and to improve the effect of the advertisement by printing the advertisement in accordance with the selections and the questionnaires from customers. SOLUTION: An advertisement printing means 2 refers to a merchandise printing information table 7 and takes out the information in accordance with the selection of buttons and the information and conducts a printing. Then, in accordance with the selection of recipes, the recipes are printed for the detailed production method of the merchandise advertisement being displayed on a screen. Moreover, in accordance with the selection of advertisement points, the merchandise advertisement and the points of the advertisement relative to the merchandises being displayed on the screen are printed. Furthermore, by selecting questionnaire information, the corresponding questionnaire sheet is displayed and the advertisement points and the advertisement of the merchandises against the inputted results are printed in accordance with the inputs on the sheet. Then, in accordance with the value of the advertisement points, prescribed discounts or services are provided at cashier's counters.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement printing apparatus for printing advertisements and a recording medium.

[0002]

2. Description of the Related Art Conventionally, in a system in which an advertisement is displayed on a screen and the displayed advertisement can be printed and taken home, one of an advertiser or an advertisement product is selected and the advertisement is displayed. When the user presses the print button, the advertisement is printed, ejected, and brought back.

[0003]

However, in the above-described conventional system, an arbitrary item is selected and displayed from a list of advertisements for a product, and only a print button is pressed to print the item. There is a problem in that it is not attractive to select a product and print out the advertisement and bring it back, and the advertising effect is small.

[0004] The present invention solves these problems,
Display product advertisements on the screen and print related product information, recipes and advertising points on paper in response to selection of buttons and information, or conduct a questionnaire and print product advertisements and points corresponding to the results on paper Print or print the desired information or desired product information and advertising points on paper, take the paper to the store, offer discounts and services at the time of product settlement, print product advertisements and carry around The aim is to increase the merits and increase the effectiveness of product advertising.

[0005]

Means for solving the problem will be described with reference to FIG. In FIG. 1, an advertisement printing unit 2 displays an advertisement of a product on a screen, and retrieves and prints corresponding information by referring to a product print information table 7 in response to selection of a button or information. It is something to do.

The product print information table 7 registers application ticket information, recipe information, advertisement information, advertisement points, and questionnaires in association with the buttons or information displayed on the screen in association with the products.

Next, the operation will be described. In response to the advertisement printing means 2 selecting the button or the information, the corresponding information is extracted and printed by referring to the product print information table 7.

At this time, in response to the selection of the recipe displayed on the screen, a recipe such as a detailed method for creating a product advertisement displayed on the screen is referred to by referring to the product print information table 7. I try to print.

Further, in response to the selection of the advertisement point displayed on the screen, a product advertisement and an advertisement point (or bar code) relating to the product displayed on the screen are referred to by referring to the product print information table 7. ) Is printed.

In response to the selection of the questionnaire information displayed on the screen, the product print information table 7 is displayed.
, A corresponding questionnaire sheet is displayed, and in response to an input on the questionnaire sheet, an advertisement point and a product advertisement corresponding to the input result are printed.

[0011] Further, the advertisement points are read from the paper on which the advertisement points are printed, and a predetermined discount or a predetermined service is provided at the time of payment of the product in accordance with the value of the read advertisement points.

Accordingly, a product advertisement is displayed on the screen, and in response to selection of a button or information from a customer, related product information, a recipe such as a cooking program, an advertisement point are printed on paper, or a questionnaire is conducted. By printing product advertisements and points corresponding to the results on paper, the customer selects the desired information and buttons, prints the desired product information and advertisement points on paper, and holds the paper at the store. It is possible to increase the merits of printing and carrying out a product advertisement by performing discounts and services at the time of payment of the product, thereby enhancing the effect of the product advertisement.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment and operation of the present invention will be described in detail with reference to FIGS.

FIG. 1 shows a system configuration diagram of the present invention.
In FIG. 1, a processing device 1 stores a program in a storage device 6.
It performs the various processes stored above, and here,
It comprises an advertisement printing means 2 and the like.

The advertisement printing means 2 displays an advertisement of a product on the screen, and retrieves and prints the corresponding information by referring to the product print information table 7 in response to selection of a button or information. (Described later with reference to FIGS. 2 to 5).

The display device 3 displays an advertisement of a product on a screen. The printing device 4 prints advertisements, recipes, advertisement points, and the like on paper.

The input device 5 includes a mouse selected on the screen,
It is a keyboard for inputting various instructions and data. The storage device 6 stores programs, data, and the like, and here stores the product print information table 7 and the like.

The product print information table 7 registers application ticket information, recipe information, advertisement information, advertisement points, and questionnaires in association with products. Next, the operation of the configuration of FIG. 1 will be described in detail according to the order shown in the flowchart of FIG.

FIG. 2 is a flowchart (1) for explaining the operation of the present invention. In FIG. 2, S1 displays advertisement information. In this case, for example, the advertisement information of the product is displayed and advertised on a certain portion of the screen of the product shown in FIG.

At S2, it is determined whether the event input is product information or a questionnaire. This is because when a button or information is selected on the screen displayed in S1 as shown in FIG. 4, the product print information table 7 of the currently displayed product in FIG. It is determined whether the item corresponding to the product information or the questionnaire is set. In the case of product information, S3 to S10 are executed. In the case of a questionnaire (for example, as shown in FIG. 3 (a), the product image of the product A is displayed on the screen, and when the information “application ticket” on the screen is selected, the If the questionnaire is linked by a ring), S11 and S12 are executed.

In S3, since the product information is determined in S2,
Retrieve the currently displayed advertisement information. In this case, with respect to the product of the product image currently displayed on the screen, further detailed product information and the like are extracted from the product print information table 7 of the product.

In step S4, it is determined whether or not an event has been input. In the case of YES, S5 corresponding to the event input,
The corresponding one of S6, S7 and S8 is executed. N
In the case of O, it waits in S4.

In step S5, the print information of the hyperlink destination is extracted. This is a case where there is an event input of a hyperlink. For example, “application ticket” is selected on the screen of FIG. 4 described later, and the product print information table 7 of the product is shown in FIG. When the hyperlink destination is set in the “entry ticket”, the print information of the hyperlink destination is extracted. Then, in step S10, the data is output to the printing apparatus.

According to S5 and S10 described above, when the customer selects information such as an application ticket on the screen, the print information (application ticket) of the hyperlink destination set in the application ticket can be printed. .

In step S6, the advertisement information is extracted. This is a case where an event of advertising information is input. For example, a button (1) “copy” is selected on the screen of FIG. 4 described later, and the product print information table 7 of the product is displayed in (b) of FIG. )
When the advertisement information is set in the “button (1)”, the advertisement information is extracted. Then, in step S10, the data is output to the printing apparatus.

When the customer selects "copy" (button (1)) on the screen by the above S6 and S10,
It is possible to print the advertisement information set for the “copy” (button (1)).

In step S7, the recipe information is extracted. this is,
This is the case where an event of recipe information has been input. For example, a button (2) “recipe” is selected on the screen of FIG. 4 to be described later, and the product print information table 7 of the product is shown in FIG. If a recipe has been set for the "button (2)", the recipe is taken out. And S10
To output to the printing device.

When the customer selects "recipe" (button (2)) on the screen by the above S7 and S10,
The recipe set in the “recipe” (button (2)) can be printed.

In step S8, point or bar code information is extracted. This is a case where a point event is input. For example, a button (3) "point" is selected on the screen of FIG. 4 described later, and the product print information table 7 of the product is displayed in FIG. When a point or a barcode is set in the “button (3)”, the point or the barcode is taken out. And S10
To output to the printing device.

When the customer selects "point" (button (3)) on the screen by the above S8 and S10, the point or bar code set in the "point" (button (3)) is printed. It becomes possible.

As described above, the product print information corresponding to the currently displayed product depends on which one of “application ticket”, “copy”, “recipe” and “point” is selected on the screen of FIG. Applicable in Table 7,
, Information set in any of (application ticket,
Advertising information, recipes, and points) can be printed. As a result, the customer arbitrarily selects and prints information (product tickets, advertisement information, recipes, points) on the product displayed on the screen,
You can take it home.

S11 is a case of a questionnaire, in which a questionnaire related to a product is extracted from the product print information table 7 corresponding to the type of the currently displayed screen. For example, when the user selects “application ticket” on the screen of FIG. 4 and the product print information table 7 of the currently displayed product has a questionnaire set to a piper link as shown in FIG. In this case, the questionnaire information of the hyperlink destination is extracted. Then, a questionnaire is displayed on the screen.

In step S12, merchandise advertisement information and points or barcodes corresponding to the zone of the questionnaire result are printed. This is done by displaying a questionnaire on the screen in S11, waiting for an input from the customer to the questionnaire, categorizing the questionnaire results obtained by the aggregation and dividing the results into zones. In this case, the product print information table 7 of the product displayed on the screen is (c) of FIG.
The information (point “1”, product advertisement information “B”) of the corresponding zone in the product print information table 7, here, zone 1 (ZONE1), is extracted. And
In S10, the data is output to the printing device.

When the customer selects a questionnaire on the screen in steps S11, S12 and S10, the questionnaire sheet is displayed, and the questionnaire results obtained by totalizing the input are divided into zones, and the questionnaire corresponding to the displayed product is displayed. It is possible to print the point of the zone set in the product print information table 7 and the product advertisement.

FIG. 3 shows an example of a product print information table according to the present invention. FIG. 3A shows a product print information table (product name-hyperlink). The product print information table 7 is a product print information table of the product name “A”, and displays a product image of the product name “A” on the screen of FIG. 4, for example. When selected, the questionnaire sheet of the hyperlink destination in the product print information table of FIG. 3A is printed on the screen.
Then, as described in S11 and S12 in FIG. 2, the questionnaire results are obtained and divided into zones, and information on the zone corresponding to the questionnaire results in the product print information table 7 in FIG. Take out and print. With these, the questionnaire sheet of the product is displayed, the questionnaire results are obtained, divided into zones, if the product corresponds to the purchase hierarchy of the product, the points are set large, etc., and the optimal product advertisement information for the zone is printed, It is possible to maximize the advertising effect of the product.

FIG. 3B shows a product print information table (product name-hyperlink, button (1), button (2), button (3)). The product print information table 7 is a product print information table of the product name "B", for example, a product image of the product name "B" is displayed on the screen of FIG. If you select in Figure 3,
The print information of the hyperlink destination in the product print information table of (b) is taken out and printed.

When the position of "copy" (button (1)) is selected with the mouse, the advertisement information of the button (1) in the product print information table of FIG. 3B is taken out and printed.

When the position of the "recipe" (button (2)) is selected with the mouse, the recipe of the button (2) in the product print information table of FIG. 3B is taken out and printed.

When the position of the "point" (button (3)) is selected with the mouse, the point or bar code of the button (3) in the product print information table of FIG. 3B is taken out and printed.

As described above, in response to the selection,
, Can be arbitrarily printed. FIG. 3C shows a product print information table (questionnaire result-point, product advertisement information). As described above, the product print information table 7 indicates that the questionnaire has been set to the hyperlink in FIG.
A questionnaire sheet is displayed on the screen, and the questionnaire results obtained by totalizing the inputs from the customers are divided into zones, and points of the questionnaire results for each zone and product advertisement information are set. As a result, the product questionnaire is displayed and divided into zones based on the questionnaire results, and the optimal number of points and product advertisement information are printed to motivate the purchase of the product (for example, in a zone that is likely to be purchased). Increases the value of points (advertisement points), and furthermore, displays the most suitable product information in that zone to promote the willingness to purchase the products), thereby making it possible to maximize the advertising effect.

FIG. 4 shows an example of a screen according to the present invention. this is,
As shown in the figure, the product image of the product is displayed on the screen, and the information or buttons described below are displayed based on the product print information table 7 of FIG. 3B described above.

Shows an example in which information "application ticket" is displayed and a hyperlink is set to the information "application ticket" in the product print information table 7 of the displayed product. Displayed information "copy" on the button (1), and for example, "advertisement information" was set on the button (1) corresponding to the information "copy" in the product print information table 7 of the displayed product. Here is an example of the case.

The button "2" displays information "recipe", and for example, "recipe" is set in the button (2) corresponding to the information "recipe" in the product print information table 7 of the displayed product. Here is an example of the case in which

The button (3) displays the information "point", and the product print information table 7 of the displayed product displays, for example, "point or bar code" on the button (3) corresponding to the information "point". An example in the case where is set.

FIG. 5 is a flowchart (2) for explaining the operation of the present invention. In FIG. 5, S21 reads the printed sheet with a barcode. This is the same as described in FIG.
S4, S9, S10 or S11, S12, S10
The customer brings the paper printed in step (1) to the store and reads the barcode of the point printed on the paper at the time of payment of the goods using a POS terminal or the like.

In step S22, a service is provided according to the product. That is, based on the value of the points read in S21, the discount rate of each currently purchased product is obtained by referring to a table (not shown), and the discount rate of each product is multiplied by the product to obtain the discounted price. Settle in.

As described above, when the customer comes to the store bringing the paper with the points printed on the advertisement information described in FIGS. 1 to 4 and uses the POS terminal or the like to make a payment, the customer can discount the price and provide the service. During this time, the customer can carry the paper on which the product information and the points are printed, and the advertisement effect can be enhanced.

[0048]

As described above, according to the present invention,
Display product advertisements on the screen and print related product information, recipes for cooking programs, advertising points, etc. on paper in response to selection of buttons and information from customers, and respond to the results by conducting a questionnaire The product advertisement and points to be printed are printed on paper, so the customer selects the desired information and buttons, prints the desired product information and advertising points on paper, and holds the paper at the store. It is possible to increase the merits of printing and carrying out a product advertisement by performing discounts and services at the time of payment of the product, thereby enhancing the effect of the product advertisement.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of the present invention.

FIG. 2 is a flowchart (part 1) for explaining the operation of the present invention.

FIG. 3 is an example of a product print information table according to the present invention.

FIG. 4 is a screen example of the present invention.

FIG. 5 is a flowchart (part 2) for explaining the operation of the present invention.

[Explanation of symbols]

 1: Processing device 2: Advertising printing means 3: Display device 4: Printing device 5: Input device 6: Storage device 7: Product printing information table

──────────────────────────────────────────────────の Continuation of the front page (51) Int.Cl. ⁶ Identification symbol FI G07G 1/12 351 B41J 29/00 T (72) Inventor Ryoji Tanaka 98 shares of Unoki-nu, Unoki-cho, Unoki-cho, Kawakita-gun, Ishikawa Pref. (72) Inventor Kosuke Ikegami 98, Unoki-nu, Unoki-cho, Kawakita-gun, Ishikawa Pref.

Claims (6)

[Claims] An advertisement printing apparatus for printing advertisements, wherein at least one of application ticket information, recipe information, advertisement information, advertisement points, and a questionnaire is associated with a product in association with a button or displayed information. In addition, a product print information table to be registered and, in response to the selection of the above button or information,
Means for referring to the product print information table and extracting and printing the relevant information, and printing the advertisement information. 2. In response to the selection of the recipe displayed on the screen, a recipe such as a detailed method of creating a product advertisement displayed on the screen is referred to by referring to the product print information table. 2. The advertisement printing apparatus according to claim 1, further comprising printing means. 3. In response to the selection of the advertisement point displayed on the screen, a product advertisement relating to the product displayed on the screen and the advertisement points or the advertisement points are displayed with reference to the product print information table. 2. The advertisement printing apparatus according to claim 1, further comprising means for printing a barcode. 4. In response to the questionnaire information displayed on the screen being selected, a corresponding questionnaire is displayed with reference to the product print information table, and the questionnaire is entered on the questionnaire. 2. The advertisement printing apparatus according to claim 1, further comprising means for printing an advertisement point corresponding to the input questionnaire result and a corresponding product advertisement. 5. The system according to claim 1, further comprising means for reading the advertisement point from the paper on which the advertisement point is printed, and performing a predetermined discount or a predetermined service at the time of payment of the product in accordance with the value of the read advertisement point. The advertisement printing apparatus according to claim 4, wherein 6. Operating a computer to associate at least one of application ticket information, recipe information, advertising information, advertising points, and a questionnaire with the button or the displayed information in association with the product. Means for registering in the print information table, and in response to the selection of the button or information,
A recording medium storing a program functioning as a means for taking out the relevant information with reference to the product print information table and printing the information.